KR20040009483A - The Method in the Advertisement System Using Device Control Program - Google Patents

Abstract

PURPOSE: A system and a method for an advertisement using a program for controlling a peripheral device are provided to receive the advertisement from an advertisement server through the network and to display the advertisement through an information display tool of an upper device when an event independently occurs in a lower device or the event internally occurs in a procedure for executing the control program. CONSTITUTION: A management program(101) enables a manager to search and process the information related to the entire operation of the system. An advertiser reception program(102) offers the reception needed to an advertiser. A user reception program(103) offers the reception needed to a user. An advertisement transmission management program(104) receives the needed basic information, and selects and transmits the advertisement to the upper devices when the event occurs from the upper devices of the user. A collection module(105) collects a transmission number of each advertisement or advertiser, and calculates an advertisement price.

Description

Advertising system using peripheral device control program and method thereof {The Method in the Advertisement System Using Device Control Program}

The present invention is an information processing system or method that is executed in an upper device (35, 40) connected to the lower device (45) to be bidirectionally communicated, and includes a peripheral device and a device driver that functions as the lower device (45). The present invention relates to an advertisement system using the device control program 1000 and a method thereof.

Here, the upper devices 35 and 40 should be terminal devices capable of transmitting and receiving information through a network such as the Internet 15, and display means such as showing information such as advertisements received through the network through a screen or other means. Must have or be connected to the display means. Generally speaking, personal computers connected to ADSL network are included in this category.

In addition, the lower device 45 refers to a peripheral device such as a printer or a scanner connected to and connected to the connection means such as input and output ports of the upper device (35, 40).

The upper devices 35 and 40 are basically provided with a control program 1000 including a peripheral driver for transmitting and receiving data, control commands, status signals, and the like, to the lower device 45. The control program 1000 may include a GUI for displaying information related to a peripheral device or receiving necessary operation information from a user.

The control program 1000 is generally installed in a storage device such as a hard disk of the host device 35 or 40 manually at the time of connecting the lower device 45 to the host device 35 or 40 for the first time, or in the operating system. May be held previously, or that all or part of the program modules are stored in the storage device in the lower device 45, and are automatically loaded into the storage devices of the upper device 35 and 40 for use. It may also be in the form.

The method described in the present invention is mainly implemented by program code located in the control program 1000.

Various types of business methods have emerged due to the characteristics of the two-way communication of information such as the internet and mobile communication network implemented by computer and information technology.

The present invention includes a 'local advertising system' as an existing method and system having a problem similar to the technical problem to be achieved by the present invention as a matter of the advertising method and system among them.

'Local advertising system' is a method that is applied when an advertisement is required only in a specific region, not an advertisement for the whole country or the whole world due to the characteristics of the advertisement. For example, a pizza delivery shop in Gangnam-gu, Seoul cannot deliver pizza to the whole country, so advertisements should be shown only in the surrounding area, such as Gangnam-gu.

When a user of the Internet accesses a 'general site' which does not have regional characteristics, the user of the Internet should be able to see the above-mentioned local advertisement through a banner advertisement of the 'general site'.

In order to implement such a task, an advertisement server providing an advertisement to a general site is provided with basic information for identifying the location information of a user connected from the general site.

The basic information herein may be in various forms. For example, it may be the same name or postal code on the residence information that the user entered when registering for the general site.

However, there is a limit to how to use the information input by the user. For example, if a user inputs incorrect information or moves after joining, or if the user accesses through a terminal device in another area where the user does not reside, the user cannot cope.

Several methods can be used to solve this problem, but here are three solutions.

The first method is to detect the IP address of the consumer computer in the case of the Internet connection, and then search the database for recording the location information corresponding to the IP address. As for the method of constructing or using the database, for example, Application No. 10-1999-0042775 'Method of Determining Internet Address Bundles by Organization and Region for Providing Internet Address Additional Information Service, Method of Obtaining Use Area Information by Internet Address Bundle' The method shown in Fig. Or the system can be used.

The second method is a method of receiving base station information or location information of a mobile communication terminal from a mobile communication system when a consumer connects using a wireless communication network.

In addition, the third method is to receive the location information of the accessor from the GPS system when the consumer connects through a terminal (a computer with a GPS terminal function or a PDA or a mobile communication terminal) capable of identifying the location information using the GPS system. to be.

By using the above-described method, the advertisement server determines the location of the user's connection and selects local advertisement content corresponding to the location of the user so that the general site information is displayed on the user's computer and the selected advertisement is displayed.

As described above, the 'local advertising system' has been described as an embodiment. However, in the present invention, a method of detecting a user's connection location using an information technology used in the 'local advertising system' and selecting and displaying an advertisement corresponding thereto is shown internally. Please note that you are using. The three methods and the method of use in the present invention will be described further in the component parts of the present invention.

FIG. 1 is a diagram illustrating an internal structure of a printer illustrated for explaining, for example, a subordinate device 45 for implementing the present invention.

When print data including the character or image data to be printed sent from the host apparatuses 35 and 40 is received by the printer 45, the received data is input to and maintained in the reception buffer 201. In addition, the model-specific data stored in the ROM 203 of the printer 45, the data for confirming that the data is correctly transmitted from the host device 35, 40 to the printer 45, and the operation state of the printer 45 Data for reporting is sent from the printer 45 to the host apparatus 35,40.

Data stored in the reception buffer 201 is transferred to the RAM 202 under the control of the CPU 204 and temporarily stored in the RAM 202. The ROM 203 stores a peripheral device control program executed by the CPU 204, various initial setting parameters, control commands of the printer 45, and the like. The engine controller 205 drives and controls a printer engine 206 having mechanical parts such as a carriage motor and a paper feed motor in response to a command from the CPU 204.

The sensor / switch controller 207 sends a signal from the sensor / switch unit 208 to the CPU 204 which includes various sensors and switches that can be operated by the user.

The display element controller 209 drives the display unit 208 having the LED and the liquid crystal display element so that the user can view the contents in response to a command from the CPU 204.

The print head controller 211 senses a temperature, for example, a kind of status information of the print head 212, and sends this signal to the CPU 204. In response, the CPU 204 drives and controls the print head 212 based on the temperature information.

Although the internal structure of the lower device 45 to be applied in the present invention has been described as an example of the printer, a form including a printer having its own CPU, a storage device, a unique function, and a controller therefor as well as a printer It will be appreciated that the method of the present invention can be applied to the sub-unit 45 of. In addition, although not described in the description of the printer, the subordinate device 45 may have a built-in auxiliary storage device or a built-in input / output unit and a controller capable of inputting / outputting data to / from an external auxiliary storage medium.

The technical problem to be achieved by the present invention is a network connected to the upper devices 35 and 40 when a specific event occurs independently in the lower device 45 or when a specific event occurs internally in the process of executing the control program 1000. It receives the advertisement based on the event and other basic information from the advertisement server through the network and displays it through the information display means of the upper apparatuses 35 and 40.

In this case, the event is selected from all the control commands that may occur in the sub-device 45 control process and the specific state detected by the sub-device 45 sensor, which is determined to be usefully used for advertisement in a policy. Say.

For example, in the case of a printer, a situation in which a 'paper shortage' is detected by the printer engine 206, a situation in which a 'ink shortage' is detected by the remaining ink detection sensor 208, other detection of a mechanical defect, This includes the completion of a print job.

For example, the lack of ink was selected as an event by policy judgment in order to advertise to an ink manufacturer or an ink retailer at the time when the event was detected.

In order to achieve the object of the present invention, after transmitting the basic information from the upper device 35, 40 to the advertisement server 20 through the network 10, 15, the advertisement server 20 receives the basic information. Analyze and select the appropriate advertisements and transmit them to the upper device (35, 40). Basic information includes information related to the peripheral device (type of peripheral device, manufacturer, model name, driver version installed, date of installation, etc.), user information (user number, name, zip code, address, social security number, email address, occupation, work address). , Gender, etc.), connection method and location information (type of network used, IP address, location information such as latitude and longitude on GPS, base station or location information on mobile communication terminal, etc.), number of event occurred, and the like.

Among the above information, the type, model number, production company, etc. of the lower device 45 may send information embedded in the control program, and the user information may be input by the program means from the user when the control program 1000 is installed. What is recorded on the auxiliary storage device of the host device 35 or 40 can be used. Alternatively, the user information may be stored and used in the auxiliary storage of the information server 20.

In addition, when the upper devices 35 and 40 are terminal devices connected to the wireless mobile communication network 10, connection location information may be detected through the mobile communication network 10. In addition, when the upper devices 35 and 40 are terminal devices capable of identifying location information through the GPS system, the information detected by the GPS system may be transmitted to the information server 20 through the network 10 and 15. In addition, when the host device 40 is a computer connected to the Internet, an IP address of the user may be analyzed to detect an access area of the corresponding user.

A method of detecting a connection position of a user will be described in detail later in the constituent parts of the present invention.

In the present invention, the advertisement may include event message information such as the sub-device 45 and an action associated with the event, and the advertisement may be text, an image, a video, etc., and is not particularly limited to the content and means thereof. .

The features and advantages of the technical problem to be achieved by the present invention will become more apparent by the detailed description of the configuration and effects of the present invention described below and the accompanying drawings.

1 is an internal structure diagram of a printer shown for explaining, for example, a sub-unit 45 for implementing the present invention.

2 is an overall system configuration diagram.

3 is a diagram illustrating an internal configuration of the advertisement server 20.

4 is a description of the data models 501 to 509 stored on the auxiliary storage device on the advertisement server 20. FIG.

5 is an internal configuration diagram of the host apparatus 35,40.

Fig. 6 is an explanation of the data models 509 to 513 stored on the auxiliary storage device on the internal configuration diagrams of the host devices 35 and 40;

7 is a complete flow diagram of a process model.

FIG. 8 is a detailed flowchart showing a detailed process for 'first stage sub-device event occurrence and advertisement request (S10)' in the process shown in FIG.

FIG. 9 is a detailed flowchart showing a detailed process for 'two-step user connection location analysis (S20)' in the process shown in FIG.

FIG. 10 is a detailed flowchart showing a detailed process for 'three-step advertisement selection, transmission and display (S30)' in the process shown in FIG.

<Explanation of symbols for the main parts of the drawings>

10: mobile communication network

15: Internet network

20: ad server

25: Advertiser Computer

30: external location information providing computer

35: host device (mobile communication terminal)

40: Host device (general computer)

45: lower (peripheral) device

1000: sub (peripheral) device control program

101 to 109: program module

501 ~ 513: Data Model

S10 ~ S30: Process Model

S101 ~ S304: Detailed Process Model

201 to 211: printer internal configuration module

Hereinafter, the operation principle of the present invention will be described in detail with reference to the accompanying drawings.

2 is an overall system configuration diagram. The event described in the 'Technical Problems to be Invented' part may occur in the lower device 45 by itself or may occur in a process of executing the control program 1000 included in the upper devices 35 and 40.

The event generated in the lower device 45 is transmitted to the upper device 35, 40 by the transmission / reception means with the upper device 35, 40, and the upper device 35, 40, which detects whether an event has occurred, has the basic information. It is delivered to the advertisement server 20 through the network (10, 15).

In this case, when the upper devices 35 and 40 are connected through the internet network 15, the advertisement server 20 may detect the IP addresses of the upper devices 35 and 40. The advertisement server 20 sends an IP address to the external location information providing computer 30, and the external location information providing computer 30 detects and transmits the location information corresponding to the IP to the advertisement server. As described above, the method or system for constructing or detecting the local information corresponding to the IP by the external location information providing computer 30 utilizes the contents of other existing patents or general technologies.

Alternatively, when the host device 35 or 40 is the mobile communication terminal 35 and accesses the advertisement server 20 through the wireless mobile communication network 10, the wireless mobile communication network 10 transmits from the mobile communication terminal in the cell. Base station for receiving the signal, the controller to determine the location of the mobile communication terminal 35 in accordance with the signal output to the base station to provide the corresponding location information to the advertisement server 20 and the signal transmission and reception between the base station and the controller It includes an exchange to perform, and the operation of performing a signal transmission and reception with the mobile communication terminal 35 in the wireless mobile communication network 10 is already known in the art, so a detailed description thereof will be omitted.

Alternatively, when a consumer connects through a terminal (computer 40 or a PDA 40 or a mobile communication terminal 35 including a GPS terminal function) capable of identifying location information using a GPS system, the terminal is connected to the GPS system. The location information of the access point may be received and the information may be transmitted to the advertisement server 20 through the network 10 and 15. Since the method using the GPS system is also known technology, detailed description thereof will be omitted.

A description of the subsequent method by which the advertisement server 20 determines the connection positions of the upper devices 35 and 40 will be described in detail later with reference to the drawings.

3 is a diagram illustrating an internal configuration of the advertisement server 20 shown in FIG. 2. In the drawing, the management program 101 refers to a program module that allows an administrator to search and process information related to overall system operations such as advertiser registration, advertisement registration, advertisement deliberation, payment management, and aggregation.

In addition, the advertiser response program 102 refers to a program module that performs an advertisement required by an advertiser, such as subscription registration of an advertiser, advertisement registration from an advertiser, advertisement payment, and advertisement effect notification.

In addition, the user interaction program 103 refers to a program module that performs a response necessary for a user, such as a user registration process at the time of installation of a control program, support for downloading device drivers and control programs installed in a higher level device, and business description.

In addition, the advertisement transmission management program 104 receives all basic information necessary for the event occurrence from the user's upper devices 35 and 40, and selects a corresponding advertisement and transmits the selected advertisement to the upper devices 35 and 40. Say

In addition, the aggregation program 105 refers to a program module for counting the number of times the advertisement is sent for each advertisement or advertiser, and calculates the advertisement price if necessary.

4 is a table showing descriptions of the data models 501 to 509 stored on the auxiliary storage device on the advertisement server 20 shown in FIG. Since descriptions of the data models 501 to 509 are shown in the drawings, the description thereof will be omitted.

FIG. 5 is a diagram illustrating an internal configuration of the host apparatuses 35 and 40 shown in FIG. 2. In the drawing, the advertisement receiving program 106 refers to a program module that sends information and general information about the corresponding event to the advertisement server 20 when the event occurs, and receives the advertisement correspondingly transmitted by the advertisement server 20.

In addition, the user registration program 107 refers to a program module that receives the user information of the subordinate device 45 when the subordinate device 45 is initially installed and registers the contents in the advertisement server 20.

In addition, the "small meaning lower (peripheral) device control program 108" refers to a program module including a lower device driver for transmitting and receiving data and control commands, status signals and the like to the lower device 45. The control program may include a GUI for displaying information related to a peripheral device or receiving necessary operation information from a user.

In addition, the message and advertisement display program 109 is a program module that displays the contents of messages and advertisements corresponding to the generated event for the user to view.

The four programs such as the above-described advertisement receiving program, user registration program, small semantic lower (peripheral) device control program, message and advertisement display program are combined to be defined as the 'lower (peripheral) device control program 1000'. .

FIG. 6 is a description of data models 509 to 513 stored on the auxiliary storage device on the internal configuration diagrams of the upper devices 35 and 40 shown in FIG. Since descriptions of the data models 509 to 513 are shown in the drawings, the description thereof will be omitted.

7 is an overall flowchart of a process model for implementing the present invention. In the overall flow chart, the problem to be achieved by the present invention will be displayed step by step, and the detailed flow will be described again as a detailed process model for each step by a separate drawing.

First, when a specific event occurs in the lower device 45 or the upper device 35 or 40 in step 1, the advertisement server 20 transmits an event number and other basic information to request an advertisement (S10).

Next, in step 2, the advertisement server 20 analyzes the information sent from the upper device to analyze the access position of the user (S20).

Next, in step 3, the ad server 20 selects an advertisement to be sent based on the information received or analyzed through steps 1 and 2, and transmits the ad to the upper device 35, 40, and the upper device 35, 40 does this. A predetermined time is displayed on the display means (S30).

After completing the description of the overall flow of the present invention shown in FIG. 7, the detailed flow of each step in the overall flowchart will be described.

FIG. 8 is a detailed flowchart showing a detailed process for 'first-level sub-device event occurrence and advertisement request S10' in the process shown in FIG.

In FIG. 8, a situation in which the lower device 45 occurs is illustrated as an example in which an ink shortage is detected through a sensor. Of course, in addition to this example, various events can be detected.

First, when an event occurs in the lower device or the like (S101), it is first transmitted to the upper device 35 or 40 (S102).

The upper apparatus receives the corresponding event (S103), and determines whether the corresponding event is an advertisement target (S104). In the case of an advertisement target event, the event number and all basic information are transmitted to the advertisement server 20 (S105). In this case, as the data model, 'user basic information 506' and 'subordinate device basic information 507' may be used. At this time, the basic information for determining the access location, such as the access IP of the upper devices 35 and 40, the mobile communication base station code, and the location code on the GPS, is also delivered. In addition, if a cookie made by the advertisement server 20 exists in the auxiliary storage of the upper devices 35 and 40, the corresponding content is also delivered.

The advertisement server 20 receives the corresponding event number, all basic information, cookie information, and an advertisement request (S106).

As described above, after detailed description of the detailed process of 'first stage sub-device event generation and advertisement request (S10)' shown in FIG. 8, the detailed process of 'second stage user access location analysis (S20)' will be described.

FIG. 9 is a detailed flowchart showing a detailed process for 'two-step user connection location analysis (S20)' in the process shown in FIG.

First, the advertisement server detects basic information for determining the access location, such as the access IP of the upper device 35, 40, the mobile communication base station code, or the location code on the GPS, when the information sent from the upper device 35, 40 is received. (S201). In addition, when a cookie of the advertisement server 20 exists in the auxiliary storage devices on the upper devices 35 and 40, the corresponding details are also detected.

If there is a cookie in the detected information, the location information codes of the upper devices 35 and 40 recorded in the cookie are detected (S202). If there is a cookie, it is not necessary to execute the process of S203 and S204, which can reduce the speed and cost.

If there is no cookie information and access is made using the Internet 15, the corresponding internal location information is detected by searching the database based on the IP addresses of the upper devices 35 and 40 detected in S201 (S203). The data model used at this time may use the 'IP address location information 506'. The IP address location information database may be operated by a partner company. In this case, a conversion process may be necessary in S204 because location information provided by an external company may not match internal location information.

If there is no cookie information and the access method is a connection through the mobile communication network 10 or the GPS terminal device, the location information detected by S201 at the time of connection is converted into internal location information (S204). Basically, location information delivered from external system may not match internal location information used in own program. The data model used at this time may use the 'location information conversion (507)'.

Next, the access position information thus analyzed is transmitted to the upper apparatuses 35 and 40 (S205), and the upper apparatuses 35 and 40 receive it and store it as a cookie in the auxiliary storage means (S206). However, the method of writing the cookie is limited to the case where the auxiliary storage device exists in the upper device 35 and 40, and writing to the auxiliary storage device is permitted in a general site such as the advertisement server 20.

Next, the advertisement server 20 stores the connection details of the upper devices 35 and 40. In this case, the connection and advertisement transmission history 504 may be used as the data model.

After the detailed description of the detailed process of 'two-step user connection location analysis (S20)' shown in FIG. 9, the detailed process of 'three-step advertisement selection, transmission and display (S30)' will be described.

FIG. 10 is a detailed flowchart showing a detailed process for 'three-step advertisement selection, transmission and display (S30)' in the process shown in FIG.

First, the advertisement server 20 selects a corresponding advertisement based on the connection location information, the user information, the lower (peripheral) device information, the event number, and the like detected in step S20 (S301). In this case, the advertisement model 503 may be used as the data model.

Next, the selected advertisement is transmitted to the upper devices 35 and 40 through the network 10 and 15, and the transmission details are recorded. In this case, the connection and advertisement transmission history 504 may be used as the data model.

Next, the upper device 35 or 40 receives the corresponding advertisement content (S303). The advertisement content may be stored in the auxiliary storage devices of the upper devices 35 and 40 and may be used in the same event later. In this case, an advertisement 508 may be used as the data model.

Next, the host apparatuses 35 and 40 display the advertisement content on the display unit of the host apparatus for a predetermined time (S304). This time may be set uniformly or may be set for each advertisement.

This concludes the description of the process model of the present invention shown in FIG.

As those skilled in the art would realize, the described embodiments may be modified in various ways, all without departing from the spirit or scope of the present invention. It should be understood, however, that the present invention is not limited to the forms mentioned in the detailed description of the invention, but rather includes all modifications, equivalents, and substitutes within the spirit and scope of the invention as defined in the appended claims. It must be understood.

The present invention has the effect that the advertisement can be precisely defined in relation to the use of the existing peripheral device. This may limit the object more delicately than the existing 'local advertising system' described above.

In addition, since the user provides accurate information to cope with the event occurs, it is easy to obtain information limited to time and events.

Claims (6)

In a lower (peripheral) device control processing system (hereinafter referred to as a control system), which is executed in an upper (host) device connected to communicate in a bidirectional manner with a lower (peripheral) device, When a specific event occurs in the lower (peripheral) device or when an event related to the lower (peripheral) device occurs in the control system of the upper (host) device, a specific advertisement corresponding to the generated event is displayed on the display means of the upper (host) device. To show you, An event occurs in the lower (peripheral) device and sends the generated event number to the upper (host) device and receives it from the upper (host) device, Determining an event number generated by the control system of the host device; Transmitting the corresponding event number and basic information of the lower (peripheral) device to the advertisement server through the network; The advertisement server selecting an advertisement based on the event number and basic information of the lower (peripheral) device and transmitting the corresponding content to the upper (host) device; In the host (host) device, displaying the received advertisement content on display means of the host (host) device; Advertising system and method comprising a. The method of claim 1, Transmitting, by the host device, to the wired Internet when transmitting information to the advertisement server; Detecting, at the advertisement server, the IP address of the host (host) device and analyzing the IP address to detect access location information; Selecting an advertisement based on the received event number, basic information of the lower (peripheral) device, and access location information obtained by analyzing the IP address, and transmitting the corresponding advertisement content to the upper (host) device; Advertising system and method comprising a more. The method of claim 1, Transmitting, by the host (host) device, through the wireless mobile communication network when transmitting information to the advertisement server; Detecting, by the advertisement server, location information of the wireless mobile communication network of the host (host) device; Selecting an advertisement based on the received event number, basic information of the lower (peripheral) device, and location information obtained by analyzing the location information of the wireless mobile communication network, and transmitting the corresponding advertisement content to the upper (host) device; Advertising system and method comprising a more. The method of claim 1, Host (host) device is a terminal that can determine the location information using the GPS system, Transmitting, by the host apparatus, location information detected using a GPS system when transmitting information to an advertisement server; Detecting, by the advertisement server, location information of the host (host) device; Selecting an advertisement based on the received event number, the basic information of the lower (peripheral) device and the access location information obtained by analyzing the GPS location information, and transmitting the corresponding advertisement content to the upper (host) device; Advertising system and method comprising a more. The method according to claim 2, 3, 4, Transmitting, by the host apparatus, user basic information or a user number together with the information server to the advertisement server; Detecting, at the advertisement server, basic user information corresponding to the user number in the auxiliary storage device when the user number is received; Selecting an advertisement based on the received event number, basic information of the lower (peripheral) device, access location information, and user basic information, and transmitting the corresponding advertisement content to the upper (host) device; Advertising system and method comprising a more. The method of claim 1, Transmitting, by the host apparatus, user basic information or a user number together with the information server to the advertisement server; Detecting, at the advertisement server, basic user information corresponding to the user number in the auxiliary storage device when the user number is received; Selecting an advertisement based on the received event number, basic information of the lower (peripheral) device, and user basic information, and transmitting the corresponding advertisement content to the upper (host) device; Advertising system and method comprising a more.