KR20040005316A - Method and System for Internet advertisement - Google Patents

Abstract

PURPOSE: A method and a device for an Internet AD(ADvertisement) are provided to receive a fund needed to develop contents from advertisers continuously and stably, and to maximize profit by making the advertisers secure the good members continuously interesting in a business and actively joining in the business. CONSTITUTION: An Internet server(100) includes a storing device and a processor(120). The processor includes a web server, a communication server, and a management server. The storing device includes a businessman management database(112), an advertiser management database(114), a customer member management database(116), and a lotto management database(118). The businessman(200) manages the advertisers on the online by connecting to the server with a businessman terminal(202) through the Internet. The advertiser manages the customer registering the lotto on the online by connecting to the server with an advertiser terminal(212) through the Internet.

Description

Method and device for Internet advertising {Method and System for Internet advertisement}

The present invention relates to a method and apparatus for internet advertising, and more particularly, to present a free lottery ticket to a customer using the promotional lottery ticket and to manage the customer on the internet by exposing a lottery number on the internet and to expose an advertisement. It relates to an advertising method and apparatus.

In addition to the general business model, the most important factors in the business model via the Internet are how stable financing can be secured and whether long-term members can be secured and stable profits.

In order to secure content development funds, Internet operators use their own funds or raise funds through capital investors. In addition, after developing various contents, it is possible to promote the developed contents through various media or to induce the access of Internet users through various events to secure more members and combine profit models that can actually raise profits. Develop profitable business through members. In other words, you make money at the end of the business model. This type of business operation is typical of the current Internet business model.

One of the profit businesses of the Internet business model is to attract advertisements, also known as banner advertisements. The advertising fee for banner advertisements is determined by the location and size of the web page, the display method of the advertisement screen, and the number of members of the Internet operator. Therefore, Internet operators must create new content development and ideas in order to attract more members.

In the conventional advertising method using the Internet, as shown in FIG. 1, since the Internet operator develops the Internet content and secures a member, the advertisement attracting business should be conducted to the advertisers, and thus the advertiser and the user have no connection with each other. Therefore, most of the member users use only Internet contents which are their interests, but have little interest in the banner advertisements displayed on the screen, so the exposure effect of banner advertisements is very small compared to the number of members. Therefore, it is the reality of the current Internet advertising that advertisers are suspiciously looking at the effect of promotion or sales increase through banner advertising.

However, the amount of development and operation funds for the Internet content is so large that it is not easy to find and secure investors with such capital. Even advertisers paying attention to the viability of the business simply invest a certain amount of money and wait for profit from the business.

Of course, large window-towers invest their own capital and provide various support for their business activities, but these cases are not directly used by the investors.

Therefore, Internet service providers have to continuously provide new services in order to secure a lot of members to use the service to generate profits and to keep the members secured, but also requires a lot of funds, so providing such new services is a difficult problem. .

Moreover, the number of secured members is not simply proportional to the number of members and actual revenue generation.

In revenue generation, which is the ultimate purpose of business model, it is necessary to combine service provision and profit for profit. Since revenue is made at the final stage of business operation, fund expenditure is continued until revenue is generated.

Moreover, since these revenues are made slowly, it also takes a long time to reach the net profit branch point, and there are many cases in which the profit generation itself is opaque and it is necessary to give up the business even before it can make a profit.

Accordingly, an object of the present invention is to continuously and stably receive funds for content development from advertisers through computer settlement lottery confirmation and customer management system development, and they are interested in the business for a long time. It is to provide a business operation method that can maximize profit generation by securing excellent members who can actively participate.

1 is a view for explaining a conventional Internet advertising method.

Figure 2 is a system flow diagram of the Internet advertising apparatus according to the present invention.

3 and 4 are views showing various forms of a continuous lottery ticket according to the present invention.

5 to 8 are diagrams showing the field configuration of various databases according to the present invention.

9 is a flow chart for explaining the Internet advertising method according to the present invention.

10 to 14 are state diagrams of various screens displayed in the Internet advertisement apparatus according to the present invention.

In order to achieve the above object, the method of the present invention prepares a plurality of lotteries each having a separate customer management number, a lottery number and a valid lottery number in an Internet server, and in the Internet server, an operator and a plurality of lotteries. The expiration date and customer management number of some lotteries purchased by the advertiser attracted by the operator and the advertisement data of the advertiser are registered in the database related to the operator, and the internet server receives the lottery ticket from the customer for free. Register the customer management number and the lottery number entered through the terminal in association with the corresponding advertiser and business owner in the database, and the advertisement screen data of the advertiser corresponding to the entered customer management number in the database in the Internet server Read and provide the information to the Internet terminal; And displaying the provided advertisement screen data on the screen and paying the winnings to the customers, advertisers and operators who own the lottery every time through the continuous lottery during the effective lottery number of the lottery. . Therefore, the attention rate and the reading rate of the pop-up advertisement displayed at the time of lottery registration are superior to the existing banner advertisements, and the advertisement cost is also low.

In addition, the apparatus of the present invention includes a storage means for storing lottery data and lottery data, including the customer management number, lottery number and the effective number of lottery, the operator customer management program, advertiser customer management program, membership management program, and the like; Executing the programs, preparing a plurality of lottery data each having a separate customer management number, a lottery number and a valid lottery number, and validity of some lotteries purchased by the operator and the advertiser attracted by the operator among the plurality of lotteries With the advertiser and business owner to register the period and customer management number and the advertisement data of the advertiser in the database related to the operator, and the customer management number and lottery number entered through the Internet terminal from the customer who received the lottery for free In relation to the database, and input the The customer who owns the lottery at the time of winning the lottery through the continuous lottery for the effective lottery number of the lottery by reading the advertisement screen data of the advertiser corresponding to the customer management number from the database and providing it to the connected Internet terminal. And a processor for controlling the payout of the winnings to the advertiser and the operator.

In the present invention, the lottery ticket may be any one of a general lottery ticket, a lottery ticket printed on the back of an advertiser, a leaflet, a sticker, a business card, or other printed promotional material.

In the present invention, the lottery number uses the same number as the lottery number of the general lottery, and the lottery is preferably the same winning number using the lottery of the general lottery.

In the present invention, the lottery ticket is set differently according to the effective number of draws. For example, it is preferable to set a lottery ticket for four consecutive lottery tickets as the lowest price and to set the lottery ticket for 52 consecutive tickets to the highest price to present a lottery ticket with a different number of times depending on the customer sales contribution.

In the present invention, in order to manage customer information, it is preferable to limit the input of the customer management number and the lottery number of the lottery to the subscriber of the Internet server.

In the present invention, when a customer collects and registers lotteries of a plurality of specific advertisers, a corresponding prize is provided.

In the present invention, the operator operates an operator customer management program through an operator identification code (ID) assigned to access the Internet server, and the advertiser is an advertiser through an advertiser identification code (ID) assigned to access the Internet server. Operate a customer care program.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram showing the overall configuration of the advertising device according to the present invention.

The internet server 100 includes a storage unit 110 and a processor 120. The storage means 110 includes a mass storage device such as a conventional data server or a hard disk drive. The processor 120 includes a conventional web server, communication server, management server and the like. The storage means 110 includes a business operator management database 112, an advertiser management database 114, a customer member management database 116, and a lottery management database 118.

The operator 200 accesses the server 100 through the normal internet network 10 using the operator terminal 202 and manages the advertisers 210 attracting advertisements online. The advertiser 210 manages online the customers 300 who have registered for lottery by accessing the server 100 through the Internet network 10 using the advertiser terminal 212.

3 is a sticker type lottery ticket, and FIG. 4 is a general type lottery ticket 20 including a management number 32 and a lottery number 34.

The operator 200 joins the server 100 as an operator and receives a operator ID. In addition, by purchasing the lottery ticket 20 with the management number is to attract advertisers (210) who wants promotion and internet advertising through the lottery. The server 100 manages the management number of the lottery ticket 20 provided to the operator in association with the operator ID.

Referring to FIG. 5, the business management database 112 includes fields such as business number / business ID / name / resident registration number / contract date / e-mail / recommended merchant / self-recruiting business status / DB establishment / payment method / payment status. .

The operator 200 registers the attracted advertiser 210 as an affiliated store with the server 100 and provides the advertiser 210 with the lottery ticket 22 provided from the server 100. The server 100 registers a registered merchant in the advertiser management database 114.

Referring to Figure 6, the advertiser management database 114 advertiser number / advertiser ID / name / social security number or business registration number / email / lottery purchase number / lottery price (number of consecutive lottery) / lottery registration number / type of business / contract date / Advertising data and the like.

Advertiser 210 presents free lottery ticket 24 to its users 300 or available customers for promotional purposes.

The customer 300 accesses the server 100 through the customer terminal 302, inputs the management number and the lottery number described in the lottery ticket 24, and registers as a member in the server 100.

The server 100 registers the subscribed member in the member database 116 and registers in the corresponding operator and advertiser management databases 110 and 112 in response to the input management number.

Referring to FIG. 7, the member database 116 includes fields such as member number / member ID / name / resident registration number / e-mail / registration lottery number / registration date / date / present advertiser name / number of registered lotteries.

Referring to FIG. 8, the lottery database 118 has fields such as a lottery number, a management number, a name of an entrant, an input date, a present advertiser name, a valid lottery number, and a lottery validity period.

The operation of the present invention will be described in detail with reference to FIG. 9 as follows.

When the server is connected to the server 100 through the Internet network, the server 100 checks the homepage connection request (S10).

If the homepage connection is checked, the server 100 provides the homepage screen shown in FIG. 10 to the terminal for display. On the homepage, the menu bar for recruiting members / What is ADM Lottery? / Winning inquiry / ADM MyZone / Merchants / Company introduction, On the left side, the ID and password fields for logging in are displayed. It is displayed, and at the bottom, it is possible to find merchants by region / industry and find merchants by category.

When the user logs in (S12) checks whether or not the member, if not a business operator, merchant advertisers, customer members to perform the membership registration (S14) after the membership registration process.

If the ID and password logged in through the S12 process is the business operator (S16), the customer management screen of FIGS. 10 and 11 is displayed to allow the business member to manage the status of the customer associated with him, that is, the advertiser or the customer member. (S18).

If the ID and password logged in through the S12 process are the advertisers (S20), the advertiser customer management screen of FIGS. 11 and 12 is displayed to allow the advertiser member to manage the status of the customer, that is, the customer member, associated with him on the screen ( S22).

Related data are managed using menus such as operator management / advertiser management / membership management / lottery management / winning management / sales management / email sending, which are the pop-up menus of FIGS. 11 and 12.

For example, since the information of the customer who received the lottery ticket and registered on the Internet is accurate information, the user information can be used for promotional activities such as e-mail, promotional material, or thank-you phone by using the accurate information of the customer member.

If the ID and password logged in through the S12 process is a customer member (S24), the lottery registration is checked (S26) and the pop-up advertisement screen shown in FIG. 13 is displayed by the automatic advertisement exposure program and the entered lottery number and management number are displayed. Register in the database (S28).

In the pop-up advertisement screen of FIG. 13, advertisement image data is displayed on the left side, and text data such as the company's business name / reservation inquiry phone number / office hours / number of seats / homepage address / discount / advertisement content is displayed on the right side.

In addition, at the bottom, buttons such as detailed information / evaluation / booking are located, and detailed information of the advertiser is displayed by clicking the detail information button, and articles by customers who use the business are posted when clicking the rating button. If a reservation button is clicked, a reservation screen is provided and reservation is made by e-mail along with reservation information. It displays the personal information field of customers who register with the first lottery ticket and enters the desired personal information of the customer in the state of psychological stability and registers as a member.

If the user selects the winning inquiry in step S26 (S30), the winning data is read out from the lottery database as shown in FIG. 12 and displayed on the screen (S32).

If MyZone is selected at S30 (S34), the MyZone screen of FIG. 12 is displayed (S36). The MyZone screen displays the icons of advertisers presenting the lottery tickets registered by the user in a grid, indicating the state of the collected lotteries. In the screen of FIG. 14, the '?' Display field is for paying prizes when collecting and registering lottery tickets of an advertiser designated by the server 100.

That is, the server 100 uses the corresponding advertiser to receive a lottery ticket from the advertiser by providing a '?' Display prize. Therefore, the '?' Mark will provide the promotional activities to customer members online for a particular advertiser to support the relevant advertisers intensively.

If it is not the customer member in step S24, check the lottery date (S38), if the lottery day lottery proceeds (S40), and the winning process (S42). The lottery lottery in step S40 uses a conventional computer lottery method or utilizes an existing lottery lottery system such as a house lottery. The existing method of using the lottery system introduces the same lottery number system as the house lottery, and applies the result of the house lottery lottery every Sunday to process the same lottery number of the present invention.

As described above, the present invention attracts advertisers, and provides a continuous lottery ticket to the attracted advertisers. Advertisers will be given free lottery tickets to their customers for promotion and appreciation. When the user registers the lottery lottery ticket with the operator through the Internet, the advertisement screen of the advertiser is displayed on the screen in association with the entered lottery number and management number.

Therefore, the advertiser's advertisement screen is maximized as it is exposed to the user several times as a large pop-up advertisement screen throughout the screen every time the user clicks to check the winning fact every time the lottery lottery is drawn. have.

In addition, by conducting events such as prizes to induce interest in collecting lotteries, it is possible to induce users to use merchants more actively.

Claims (15)

Preparing, at the Internet server, a plurality of lotteries each having a separate customer care number, a lottery number and a valid lottery number; Registering, at the internet server, a validity period, a customer management number, and advertisement data of the advertisers of the plurality of lotteries purchased by the operator and the advertiser attracted by the operator to the database in association with the operator; Registering, at the internet server, a customer management number and a lottery number input through an internet terminal from a customer who has received the lottery ticket for free in association with the corresponding advertiser and business owner; Reading, at the internet server, advertisement screen data of an advertiser corresponding to the input customer management number from the database and providing the advertisement screen data to the internet terminal; Displaying, at the internet terminal, the provided advertisement screen data on a screen; And Internet payment method comprising the step of paying the winnings to the customers, advertisers and business owners owning the lottery every time through the continuous lottery during the effective number of times of the lottery. The method of claim 1, wherein the lottery ticket is any one of a general lottery ticket, a lottery ticket printed on the back of an advertiser, a leaflet, a sticker, a business card, or other printed promotional material. The internet advertising method of claim 1, wherein the lottery number uses the same number as the lottery number of the general lottery, and the lottery uses the same lottery number to win the general lottery. The method of claim 1, wherein the lottery ticket has a different purchase price depending on the number of valid draws. The method of claim 1, wherein the input of the customer management number and the lottery number of the lottery is restricted to the subscribers of the Internet server. The method of claim 1, wherein when the customer collects and registers lottery tickets of a plurality of advertisers, a corresponding prize is provided. The Internet advertising method of claim 1, wherein the operator operates a business operator customer management program through a business operator identification code (ID) assigned to access the Internet server. The Internet advertising method of claim 1, wherein the advertiser operates an advertiser customer management program through an advertiser identification code (ID) assigned to access the Internet server. Storage means for storing a program for managing lottery data and lottery data including a customer management number, a lottery number, and a valid lottery number, a business operator management program, an advertiser customer management program, a member management program, and the like; And Run the programs, Prepare a plurality of lottery data each having a separate customer management number, lottery number and the effective number of lottery, and the expiration date and customer management number of some lottery ticket purchased by the operator and the advertiser attracted by the lottery The advertisement data of the advertiser is registered in the database in relation to the operator, and the customer management number and the lottery number inputted through the Internet terminal from the customer who received the lottery ticket for free are registered in the database in association with the advertiser and the business owner. The advertisement screen data of the advertiser corresponding to the inputted customer management number is read from the database and provided to the connected Internet terminal of the customer to display the advertisement screen, and each winning through the continuous drawing for the effective number of lotteries. Win a lottery-owning customer, advertiser, or business owner Internet advertising system comprising the processor for controlling so that the payment. The Internet advertisement apparatus according to claim 9, wherein the lottery number uses the same number as the lottery number of the general lottery, and the lottery uses the same lottery number to win the general lottery. 10. The Internet advertisement apparatus of claim 9, wherein the lottery ticket has a different purchase price depending on the number of valid draws. 10. The Internet advertisement apparatus according to claim 9, wherein the input of the customer management number and the lottery number of the lottery is restricted to the subscribers. The Internet advertisement apparatus according to claim 9, wherein when the customer collects and registers lotteries of a plurality of specific advertisers, a corresponding prize is provided. 10. The Internet advertisement apparatus of claim 9, wherein the operator operates a business operator customer management program through a business operator identification code (ID). 10. The apparatus of claim 9, wherein the advertiser operates an advertiser customer management program through an advertiser identification code.