KR200364856Y1 - AD Coupon and Internet Advertising System using thereof - Google Patents

Abstract

The present invention provides not only consumers who are willing to trade, but also consumers who do not feel the need for commerce right now, and when they visit an advertiser's store, they provide an advertisement coupon that attracts a visit by rewarding a certain amount of money. And classifying by category, displaying the corresponding store according to the search condition of the consumer, and outputting the advertisement coupon of the store therefrom, or providing an internet advertisement system giving the same effect as the advertisement coupon.

Description

Advertising Coupons and Internet Advertising System Using the Same

The present invention relates to an advertising coupon (coupon) and an Internet advertising system using the same, and in detail, in addition to giving a certain amount of money when the holder of the coupon visits the store specified in the coupon to present the coupon at the time of commerce, In the case of only visiting the store to present the coupon is an advertising coupon that provides a certain reward prescribed in the coupon and the Internet advertising system associated with it.

In general, the coupon is known in detail in Korean Utility Model Publication No. 1999-35683, as shown in Figure 1, when looking at the surface of the coupon (1) the product designation to express the designated product name (2) and the shape of the product (3) A discounted amount (4) that indicates how much to discount from the list price, a price discount condition (5) indicating how to discount the product when buying it, and a method of using the coupon (6) ), A bar code (7) implying the list price of the product, an advertisement medium name (8) indicating which advertisement medium the coupon was placed on, an expiration date (9) indicating the expiration date of the coupon, and the advertiser. Instead, the name and the like of the advertising agency planning and producing the coupon advertisement (10).

These coupons will be devoted to a portion of the advertising page, such as a single sheet of paper or magazine distributed in a delivery newspaper, and printed or separately produced and attached to the coupon, and in the case of a printed coupon, a perforated line may be cut out for use. Done. As shown in Fig. 1, a customer who holds a coupon with a discount amount of \ 800 in the price discount condition (5) that purchases one designated product per coupon, stops at the store and purchases the designated product. Present the goods and coupons and pay the price of goods deducted from the list price by \ 800. From the consumer's point of view, saving the cost of purchasing a product using these coupons can provide a monetary benefit. From the advertiser's point of view, there is an effect of advertising and increased sales.

However, such advertisement coupons give a predetermined discount only when the holder presents the coupon to perform a commerce, and in the case of a consumer who does not need a commerce at the moment, there is a limit in attracting the store.

The purpose of the present invention is not only to consumers who are willing to trade, but also to consumers who do not feel the need for commerce right away. After classifying by region and category, and displays the corresponding store information according to the search conditions of the consumer, and to output the advertising coupon of the store from this, or to provide an Internet advertising system to have the same effect as the advertising coupon.

1 is a front view of an advertisement coupon of the prior art.

2 is a front view of the advertising coupon according to the present invention.

3 is a block diagram showing a schematic configuration of an Internet advertising system according to the present invention.

Figure 4 is a schematic configuration of an advertising agency server according to the spring design.

5A and 5B are start pages that appear when a user accesses a server in the Internet advertisement system according to the present invention.

6 is a start page setting unit screen according to the present invention.

7 is a diagram illustrating a detailed screen of an advertiser store.

8 illustrates an operator room screen of an advertiser store owner.

<Description of the symbols for the main parts of the drawings>

20: advertising coupon

30: Internet advertising system

32: creative agency server

In order to solve this problem, the advertisement coupon of the present invention is an advertising unit that inserts the advertisement of the store, when the consumer visits the store to present the advertisement coupon with commerce, discount regulations that are described; A visit compensator for describing a reward the consumer receives when the consumer visits a store and presents an advertisement coupon without commerce; A serial symbol display unit for limiting a consumer to receive a duplicate compensation according to the visit compensation unit to a predetermined range; And an advertising agency display unit for issuing the advertising coupon.

In this case, the serial number display unit may display the time of issuance of the advertisement coupon, and may display a predetermined valid period therefrom.

The advertisement coupon may further include a region display unit displaying a region where a store is located and a category display unit displaying a category classification of a product or service provided by the store.

In addition, the Internet advertising system according to the present invention, the advertisement of the advertiser store, the discount information received when the consumer visits the store and presents the advertisement coupon with the commerce, the consumer visits the store to present the advertisement coupon without commerce If the advertisement coupon information including the visit compensation that the consumer receives, and compensation limitation for limiting the consumer to receive a duplicate compensation according to the visit compensation to a predetermined range, the location where the advertiser store is located and the goods or services provided Advertising coupon storage means for classifying and storing based on the category of; And interface means for displaying the advertisement coupon information of an advertiser's store corresponding to the condition when a user sets a condition of a region or category. In addition, according to the consumer's choice, the store coupon information is downloaded to the consumer's computer, or receives and stores personal information including the name and contact information from the consumer, the store owner of the advertiser can check the personal information. Therefore, the store owner can check the stored matters without printing and holding the coupon, thereby giving the consumer the same effect as having the coupon.

The interface means includes a start page setting unit for receiving a condition of a region or category from a consumer, and when a desired search condition is input from the consumer, the interface means is set on a start page that appears when the consumer accesses the Internet advertisement system according to the present invention. By displaying the information of the advertiser store corresponding to the condition, it is possible to quickly and easily obtain the information of the store of the condition that the consumer is usually interested.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail.

2 is an advertisement coupon 20 according to the present invention, the advertisement coupon 20, the advertisement unit 21 is inserted into the advertisement of the advertiser store, the consumer visits the store to present the advertisement coupon 20 with the commerce In this case, the discount regulation unit 22 in which the discount details are written, the visit compensation unit 23 in which the consumer receives the reward when the customer visits the corresponding store without commerce and presents the advertisement coupon 20, the advertisement coupon 20 Serial number display unit 24 for displaying the time and serial number of the issuance, the advertising agency display unit 25 for issuing the advertisement coupon, the customer information unit 26 for including personal information including the name of the consumer, and stores An area display unit 27 and a category display unit 28 for displaying the area of the location and the category of the product or service provided by the store are provided.

The consumer possesses such an advertisement coupon 20 and visits the advertiser store described in the advertisement coupon 20. When the consumer presents the advertisement coupon 20 when paying the post-commerce amount at the corresponding store, the consumer can receive a discount as much as the contents indicated in the discount regulation part 22 in the payment amount, even if the advertisement coupon is presented without the commerce. The compensation defined in the visit compensation unit 23 may be received. The reward content of the visit reward unit 23 is a predetermined cash reward in this embodiment, and may be replaced by a prize or a souvenir in addition to the cash reward according to the embodiment.

In this case, it is desirable to repeat a plurality of commercial activities with a plurality of coupons, but it is necessary to limit within a certain range that the same user receives duplicate visit rewards without a commerce. A serial symbol display unit 24 for displaying a and a customer information unit 26 for describing a name and a contact information play a role.

Adam-04-05-2-001204 described in the serial number display section of this embodiment means an advertising company name-year-month-issued-number-event number. That is, issued at the 2nd week of May 2004, the event number may be used by the advertiser for an event such as a lottery using an advertisement coupon. In addition, the customer information unit 26 describes simple personal information such as the name and contact information of the customer who is receiving the visit reward. Therefore, the consumer who received the visit reward with such a coupon is no longer able to receive the visit reward with another coupon issued at the 2nd week of May 2004. Such a restriction is limited only to visit compensation, and of course, it can be granted without limitation in commerce.

In this case, in operating the advertising coupon 20 of the present invention, it is important that the store owner should make a certain compensation even to the consumer who only visits the store. Therefore, in the present invention, in order to actively derive the activity of the store owner, the advertisement agency may also compensate a certain degree to the store owner who collected the advertisement coupon 20. Through this process, the store owner, an advertiser, can also feel the promotional effect using the present invention, and will be able to participate more actively as a subject of advertising.

3 is a block diagram showing a schematic configuration of an Internet advertisement system 30 for providing advertisement information using the Internet according to the present invention. Referring to the drawings, a plurality of consumers (clients) 31 access the advertising agency's server 32 through the Internet network, search for advertiser stores classified by region and category on the server, and search for information and advertisements of the searched advertiser stores. Coupon 20 can be downloaded or printed.

4 shows a schematic configuration of the advertising agency server 32. Referring to the drawings, the server is composed of components of a general computer system such as a central processing unit. The server 32 of the present embodiment classifies the advertiser stores according to regions and categories of the products or services provided, and stores the advertisement coupons of the advertiser stores described above, and stores the advertiser stores in the regions and categories. Interface means 43 for displaying an advertiser store corresponding to the condition when the user sets a condition of a region or a category and searches, and selects the advertiser store for which the consumer is displayed. And output means 44 for downloading or printing the advertisement coupon 20 to the consumer's computer. In addition, a control unit 41 and a search unit 42 are provided for searching the store according to the condition, and in order to operate the advertisement system of the present invention as an advertising agency, the query count DB 19, advertiser operation information DB 48, and a storage means 45 composed of a banner advertisement DB 47 or the like.

5A and 5B illustrate a start page that appears when a user accesses a server in the Internet advertisement system according to the present invention. Referring to the drawings, a regional menu bar 51 for selecting each dong of Cheongju-si is located on the left side, and a category menu bar 52 for selecting each category such as restaurants, cafes & pubs, entertainment & games is located at the top. Location to search for locations and categories of interest to consumers. In the center, the banners 53 of the stores searched based on the region and category condition selected by the consumer are listed.

5A shows a search screen that appears when a consumer selects a large area as a Cheongju city, a small area as a Bunpyeong-dong and Gapyeong-dong, and selects a restaurant, a precious metal, and a school as a category condition. That is, the store information of restaurants, precious metals, and institutes in Bunpyeong-dong, and the store information of restaurants, precious metals, and institutes in Gapyeong-dong are displayed in a banner format.

In this case, the store information includes advertisements of the advertiser store, discount information received when the consumer visits the store and presents the advertisement coupon together with commerce, and the consumer receives when the consumer visits the store and presents the advertisement coupon without commerce. Visit rewards, and items such as compensation limitations that limit the consumer to receiving a duplicate compensation according to the visit compensation to a predetermined range is displayed, and can function the same as the above-mentioned advertising coupon of Figure 2, according to the consumer's choice, Such information can be downloaded in the form of an advertising coupon.

In addition, the banner of the store displays the number of times that the consumer has downloaded the advertisement coupon or the number of times his personal information is stored as described below to help the consumer select the store.

In FIG. 5A, each store is displayed by selecting a region as a main condition and a category as a termination condition. In FIG. 5B, a category is a main condition and a category is selected as the termination condition. In this case, referring to Figure 5b, the store information of the restaurants located in Heungdeok-gu and Sadang-gu based on the restaurant is shown, the same is true for the precious metals and the school.

6 illustrates a screen for setting such a start page. Looking at the screen, there is a setting unit 61 that can set the local conditions and category conditions in the center portion, where the conditions can be selected a plurality, as shown, and also, by classification, such as Heungdeok-gu or the middle classification or Gapyeong-dong You can choose a small category such as There are a plurality of stages of classification, with the largest administrative districts such as Seoul and Gyeonggi-do as the top level, and each parity as the lowest level, allowing consumers to choose the appropriate one.

FIG. 7 is a diagram illustrating a detailed screen of a corresponding store that appears when a consumer selects a store of interest, and FIG. 8 illustrates an operator room of the store owner. Referring to FIG. 7, there is a column indicating a product introduction or a store location, and at the bottom there is a coupon download button 71 for downloading an advertisement coupon 20 of a store. The consumer can obtain the economic benefits described with reference to FIG. 2 by downloading or printing the coupon and visiting the store.

In addition, a consumer selects the coupon upload 73 menu without downloading an advertisement coupon, and records simple personal information such as his or her name and contact information in the customer personal information field 72, and visits the store. The store owner accesses the Internet advertisement system of the present invention and checks this fact through a screen as shown in FIG. 8, thereby giving the consumer the same economic benefits as those specified on the advertisement coupon. Therefore, the consumer does not have the inconvenience of printing or holding the coupon, and the store owner has the advantage of systematically managing the personal information of the consumer.

In addition, when the advertiser store owner selects the operator room button 74 of FIG. 8 and logs in, the operator room screen shown in FIG. 8 is shown, where the personal information entered by the consumer can be read.

The advertisement coupon according to the present invention attracts not only consumers who are willing to buy commerce, but also consumers who do not feel the need for commerce at present, by compensating for a certain reward when visiting an advertiser's store. Stores are classified by region and category to store advertisement coupons of advertiser stores, output coupons of advertiser stores according to consumer choice, or store personal information to give economic benefits on advertisement coupons.

Claims (10)

In the advertising coupon, An advertisement unit into which an advertisement of a store is inserted; A discount regulation unit in which a discount is written when a consumer visits a store and presents the advertisement coupon together with commerce; A visit compensator for describing a reward the consumer receives when a consumer visits a store and presents the advertisement coupon without commerce; And A serial symbol unit for limiting a consumer to receive a duplicate compensation according to the visit compensation unit to a predetermined range; Ad coupon having a. The method of claim 1, The advertising coupon further comprises an advertising agency display unit for displaying the advertising agency issuing the advertising coupon. The method of claim 1, The serial symbol display unit displays a time point for issuing the advertisement coupon, and displays a predetermined valid period therefrom. Advertising coupons The method of claim 1, Further comprising a customer information department containing personal information including the name of the consumer Advertising coupons delete delete delete delete delete delete