KR20030067540A - System for providing position information of subway in real time and advertizing, and method for providing position information of subway in real time and advertizing using the same - Google Patents

Abstract

PURPOSE: A system for supplying and advertising real-time subway position information is provided to easily supply position information of subways through various mobile communication terminals or display devices, and to output position and advertisement information in turns through external display devices, thereby increasing advertising effects by focusing users' attention to advertisements. CONSTITUTION: A subway complex information system(10) has various information on all subways. Subway position information service systems(20,20') receive position information of the subways. A web server(30) transmits the position information of the subways to various terminals. The first DB(60) and the second DB(70) store various data on the position information of the subways. An advertising agency system(80) provides advertising information. A control system(100) transmits the advertising information to a display device(110). The display device(110) and a display device(110') display the advertising information. An advertising DB(120) stores the advertising information.

Description

System for providing position information of subway in real time and advertizing, and method for providing position information of subway in real time and advertizing using the same}

The present invention relates to a real-time subway location information providing and advertising system and a real-time subway location information providing and advertising method using the same, and more specifically, using a wired / wireless internet, an ARS and SMS system, or the like. The present invention relates to a system and a method for receiving real-time subway location information and advertisement information through various mobile communication terminals or display devices such as cell phone phones, PCS phones, PDAs, and the like.

The only method currently used as a method of informing the location information of the subway is the information display device provided in the subway station. Such a guide display device indicates a message such as "The train is about to arrive" until the subway leaves the former station. Therefore, nobody knows when the subway will arrive until you buy a ticket inside the subway station.

In addition, information about the first train, the last train, and the interval between subways is provided through a notice board in a station yard, but when the subway is operated, a certain degree of error occurs. Therefore, from the standpoint of passengers waiting for the subway, it is impossible to predict exactly when the subway to be taken will arrive at all, and can not wait to wait.

This is especially important for passengers, especially in situations where they need to get on the last train, but at the moment they can buy a ticket and decide if they will be able to ride the subway or not when they will arrive. You will not be able to.

On the other hand, in the form of advertisements, there has been an advertisement form in which a display device or a general board installed inside and outside a building including a subway station is conventionally used as an advertisement board. However, when the advertisement is made according to the conventional technology, there is no special element that makes the user feel the need to pay attention to the billboard or attracts attention, and thus the advertisers cannot properly obtain the advertisement effect.

The present invention is to solve the problems described above, so that the location information of the subway can be provided in real time through a computer, telephone, mobile terminal or display device using a wired / wireless Internet, ARS and SMS system, etc. An object of the present invention is to provide a subway location information providing system and a providing method.

In addition, the present invention provides a subway location information providing and advertising system for alternately outputting subway location information and advertising information of high interest to the subway users through a display device outside the subway station, and providing a method and an advertising method using the same. For other purposes.

1 is a view showing the overall system configuration according to the present invention,

2 is a view showing the overall system configuration according to an embodiment of the present invention,

3 is a view showing an example of the configuration of the subway comprehensive information system of FIG.

4 is a diagram illustrating an example of a configuration of a subway location information service system of FIG. 2;

5 is a schematic flowchart showing a method according to an embodiment of the present invention;

6 is a flowchart illustrating an example of a configuration of steps related to the interconnection and input method selection of FIG. 5;

7 is a flowchart illustrating an example of a configuration of obtaining a line name and a station name of FIG. 5;

8 is a flowchart illustrating an example of a configuration of providing real-time subway location information of FIG. 5;

9 is a view showing an example of a screen configuration of a mobile phone corresponding to the flowchart of the method according to the embodiment of the present invention described with reference to FIGS.

10 is a view showing another example of a screen configuration of a mobile phone corresponding to the flowchart of the method according to the present invention described with reference to FIGS.

11 is a view showing the overall system configuration according to another embodiment of the present invention,

12 is a diagram illustrating an example of a configuration of a subway location information service system of FIG. 11;

13 is a schematic flowchart showing a method according to another embodiment of the present invention.

<Brief description of the main parts of the drawing>

10 ... subway information system, 12 ... data generation module,

14 ... transmission event generation module, 16 ... real-time transmission module,

20,20 '... subway geolocation system, 22 ... real-time receiving module,

24 ... process management module, 26 ... service management module,

28 ... Schedule Management Module, 30 ... Web Server,

40 ... ARS server, 50 ... SMS server,

60 ... 1 DB, 70 ... 2 DB,

80 ... advertiser system, 90 ... advertiser system,

Control system, 110,110 '...

120.Advertising DB.

The present invention for achieving the above object, in the real-time subway location information providing system using a subway comprehensive information system having a variety of information about all the subways in operation, connected to the subway comprehensive information system of the subway Subway location information service that receives location information data in real time and stores it in a first DB, processes the data stored in the first DB into a form suitable for subway location information service, and stores it in a second DB to provide subway location information service. system; And a web server connected to the subway location information service system and transmitting location information of the subway to a mobile communication terminal and a PC through a wired / wireless internet.

Meanwhile, the present invention provides a real-time subway location information providing method using a subway location information service system connected to a subway comprehensive information system having various information on all the subways in operation and receiving subway location information in real time. A web server connected to a location information service system is connected to a terminal via the Internet, and receives a character / button input of a target station name and driving direction data as parameters necessary for providing real-time subway location information from the terminal; Determining a target subway based on a criterion set among subways that matches parameters input from a terminal among current location information of subways received in real time; And calculating the estimated arrival time of the target subway to transmit the current location information and the estimated arrival time to the terminal and providing the terminal through the screen output unit of the terminal.

On the other hand, the present invention is a real-time subway location information providing method using a subway location information service system that is connected to the subway comprehensive information system having various information about all the subways in operation to receive the subway location information in real time, ARS server connected to the subway location information service system is connected to the phone, and confirming by receiving the voice / button input the target station name and driving direction data as a parameter for providing real-time subway location information from the phone; Determining a target subway based on a criterion set in a subway that matches a parameter input from a telephone among current location information of the subway received in real time; And calculating the estimated arrival time of the target subway and transmitting the current location information and the estimated arrival time to the phone and providing the same through the audio output unit of the phone.

On the other hand, the present invention is a real-time subway location information providing and advertisement system using a subway comprehensive information system having a variety of information about all the subways in operation, connected to the subway comprehensive information system and the location information data of the subway Receive in real time and store in the first DB, the data stored in the first DB is processed into a form suitable for the subway location information service and stored in the second DB, receiving the advertising information and stored in the advertising DB to subway location information and Subway location information service system providing advertisement information service; An advertising agency system connected to the subway location information service system and generating advertisement information by accessing the subway location information service system; An advertiser system connected to the subway location information service system and accessing the subway location information service system to change advertisement information; And a display device for receiving and outputting subway location information and advertisement information from the subway location information service system.

On the other hand, the present invention is a real-time subway location information providing and advertising method using the subway location information service system, the subway location information service system is connected with the subway comprehensive information system, advertising agency system and advertiser system; Generating and storing schedule information related to subway location information and advertisement information output; Checking output target information on a corresponding time from schedule information and reading the information from a DB; Transmitting the read information to the control system / control module; Receiving and transmitting the control system / control module to the display device; And outputting the received information by the display apparatus.

Hereinafter, with reference to the accompanying drawings will be described in detail the configuration and operation of the present invention.

1 is a view showing the overall configuration of a system according to the present invention.

As shown in FIG. 1, the system according to the present invention is connected to the subway comprehensive information system 10 having various information on all the subways in operation, and the subway comprehensive information system 10 connected to the location information of the subway. Subway location information service system (20,20 ') receiving the web server 30, ARS server connected to the subway location information service system (20, 20') for transmitting the location information of the subway to various terminals ( 40) and the SMS server 50, the first DB 60 and the second DB 70 storing various data on the location information of the subway, the advertising agency system 80 and the advertiser system providing the advertisement information. 90, a control system 100 for transmitting advertisement information to the display apparatus 110, display apparatuses 110 and 110 ′ for displaying advertisement information, and an advertisement DB 120 for storing advertisement information. do. The subway location information service system 20, 20 ′ is connected to the advertisement agency system 80, the advertiser system 90, and the control system 100 through the Internet.

Hereinafter, the system according to the present invention is largely divided into two types of systems, and the contents related to each system will be described continuously.

2 is a view showing the overall configuration of a system according to an embodiment of the present invention.

As shown in FIG. 2, the system according to an embodiment of the present invention is connected to the subway comprehensive information system 10 having various information on all the subways in operation, and the subway integrated information system to locate the subway. Subway location information service system 20 for receiving information, the web server 30, ARS server 40 and SMS for connecting the subway location information service system 20 to transfer location information of the subway to various terminals It consists of the server 50.

In addition, the subway location information service system 20 includes a first DB (60) and a second DB (70) for storing various data about the location information of the subway.

The subway comprehensive information system 10 is a system having all information on the subway currently being operated, and refers to a system that is usually installed at a place called a general subway general command room. The system 10 records the location information of all the subways in operation, namely, which stations and which sections have passed. Detailed configuration of the subway comprehensive information system 10 will be described later with reference to FIG. 3.

Meanwhile, the subway location information service system 20 is connected to the subway comprehensive information system 10 and receives location information data of the subway recorded therein in real time. The location information data of the subway is stored in the first DB 60 in the form of raw data and processed into a form suitable for each service such as wired / wireless internet service, ARS service and SMS service. It is stored in the second DB 70. In addition, the data stored in the second DB 70 is transmitted to the server that requested the data among the web server 30, the ARS server 40, and the SMS server 50. Detailed configuration of the subway location information service system 20 will be described later.

The web server 30 is connected to a mobile communication terminal such as a mobile phone or a PDA and a PC (computer) through a wireless internet network and a wired internet network to connect a mobile communication terminal and a computer such as a mobile phone and a PDA. To provide subway location information to users accessing through, the ARS server 40 is for providing the location information of the subway in the form of voice information to users connected via a mobile communication network and a public phone network (PSTN) The SMS server 50 is to provide the location information of the subway in the form of SMS to the mobile communication terminal through the mobile communication network. The various networks and server configurations use the prior art and are not directly related to the present invention. Is omitted.

In FIG. 2, the web server 30, the ARS server 40, and the SMS server 50 are all included, but these may be selectively combined as necessary. For example, only the web server 30 may be provided, or only the ARS server 40 may be provided. Alternatively, the web server 30 and the ARS server 50 may be configured.

Under such a configuration, the person who wants the location information of the subway is connected to the system of the present embodiment by using a mobile communication terminal such as a mobile phone or a PDA such as a cellular phone or a PCS phone, or using a computer or a wired telephone. You can easily receive the subway location information in real time.

3 is a diagram illustrating an example of the configuration of the subway comprehensive information system 10.

As shown in FIG. 3, the subway comprehensive information system 10 may include a data generation module 12 that generates real-time subway location information, and a transmission event generation module that detects whether data is generated and notifies when data is generated ( 14) and a real-time transmission module 16 for transmitting the generated real-time subway location information.

As described in FIG. 2, the subway comprehensive information system 10 is a system installed under the same name as the general command room in the Korean National Railroad, Urban Railway Corporation, and Subway Corporation, and has real-time location information of the subway for each line. The configuration as described above provides the subway location information service system 20 with all data related to the location information of the subway in real time.

4 is a diagram illustrating an example of a configuration of the subway location information service system 20.

As shown in FIG. 4, the subway location information service system 20 includes a real time reception module 22 that receives real time subway location information from the subway comprehensive information system 10, and a process management module 24 that manages the overall process. And processing data received from the real-time receiving module 22 and stored in the first DB 60 into a form suitable for each service such as wired / wireless internet service, ARS service, and SMS service and storing the data in the second DB 70. And a service management module 26 for performing various tasks related to real-time subway information providing service.

That is, the subway location information service system 20 maintains a connection state with the subway comprehensive information system 10 at all times to change the location information of the subway, that is, when there is a change in the current location of the subway, information about this is transmitted in real time. Received and stored in the first DB (60) to maintain a level synchronized with the subway location information data that the subway comprehensive information system (10) has.

As a result, the subway location information service system 20 refers to the subway according to the type of service requested by referring to the second DB 70 when the user requests real-time location information of the subway through a mobile phone, a PDA, a computer, and a wired telephone. Will deliver the location information in real time.

Hereinafter, a process for receiving subway location information according to the present invention using a mobile phone and a wireless internet as a mobile communication terminal will be described in detail with reference to the accompanying drawings.

5 is a flowchart illustrating a method for providing real-time subway location information according to the present invention through a wireless Internet using a mobile phone in the configuration of FIGS. 2 to 4.

First, the mobile phone and the web server 30 are connected to select an input method for data to be used as parameters from the mobile phone (S100), and obtain the route name and station name of the destination based on the selected method (S200). In addition, by obtaining additional data related to the driving direction, the target subway is determined from the location information of the plurality of matching subways, and the current location and the estimated arrival time of the target subway are transmitted through the mobile phone (S300).

There may be various criteria for determining the target subway. For example, the target subway may be the subway closest to the destination station in consideration of the interval between subways, that is, the subway closest to the first order, or the subway closest to the second position. You can also do It is also possible to use both the subways located in positions adjacent to the first and second positions as target subways. On the other hand, without providing a separate target subway may be provided so that the user can sequentially search by rank.

FIG. 6 is a flowchart illustrating an example of a configuration of steps related to interconnection and input method selection of FIG. 5.

The mobile phone and the web server 30 are connected through a wireless internet network at the request of a user who wants to receive the subway location information (S110), and select one of 'select from menu' and 'direct input' as a parameter input method. A menu screen regarding the input method selection may be provided (S120), a specific method is selected and confirmed from the input method selection menu screen (S130), and then step S200 is performed.

FIG. 7 is a flowchart illustrating an example of a configuration of acquiring a route name and a station name of FIG. 5. FIG. 7 (a) is a flowchart illustrating a case where a menu input method is selected as 'selection from a menu', and FIG. 7 (b). Is a flowchart for a case where a menu input method is selected as 'direct input'.

First, referring to FIG. 7 (a), a route selection menu screen composed of subway line names is provided (S210-11), a specific route is selected from a route selection menu screen in the form of a button input, and a buffer is input to a buffer. Save (S220-12), and provides a station name selection menu screen consisting of the station name of the corresponding line (S230-13), by selecting a specific station name from the station name selection menu in the form of button input and confirming and storing in the buffer (S240- 14), the flow proceeds to step S300.

On the other hand, according to Figure 7 (b), there is provided a station name input screen that can directly enter the station name by the combination through the key input (S210-21), and receives the station name received the character to confirm and store in the buffer (S220- 22) The route name is extracted from the second DB 70 using the input station name and stored in the buffer (S230-23), and then step S300 is performed.

FIG. 8 is a flowchart illustrating an example of a configuration of providing real-time subway location information of FIG. 5.

Provides a driving direction name selection menu screen composed of driving direction names of request routes or station names stored in the buffer (S310), selects a specific driving direction name from the driving direction name selection menu screen as a button input form, and checks the buffer. In operation S320, the current location of the target subway is confirmed from the second DB 70 using the data stored in the buffer (S330).

Subsequently, the estimated arrival time is calculated from the data of the station name stored in the buffer and the current location data of the target subway (S340), and finally, the current location information and the estimated arrival time of the target subway are transmitted to the mobile phone. Provided through the screen output unit (S350).

9 and 10 are diagrams illustrating an embodiment of a screen configuration of a mobile phone corresponding to the flowchart of the method of the present invention described with reference to FIGS. 5 to 8. 7A and 8 are screens implemented, and FIG. 10 is a screen implemented by FIGS. 5, 6, 7B, and 8.

That is, FIG. 9 is a screen configuration diagram showing a method of providing subway information by selecting a target station name from a menu, and is composed of six screens in total. Among the first screen and the second screen, the contents of the first screen and the second screen are not directly described with reference to FIGS. 5 to 8, but the description is omitted as a well-known configuration.

As shown in FIG. 9, the first screen is a main menu providing screen, and accesses a wireless Internet service provided by each mobile communication company through a mobile phone, and receives a service request by selecting 'traffic information' from a main menu provided. Screen, the second screen is a traffic information screen, a screen for selecting 'subway search', and the third screen is a screen for subway search provided with a route name, and a screen for selecting 'line 7' as a destination line. to be.

In addition, the fourth screen is a station name search screen, the station name of line 7 selected from the third screen is provided, the screen to receive 'Gangnam-gu Office' as the target station name, the fifth screen is a direction screen, The driving direction name of the selected line 7 is provided, and the screen is selected to select 'jangam' from the driving direction name, and the last six screens are screens for guiding the current train position, and provide the current location information of the target subway and the estimated arrival time. .

FIG. 10 is a screen configuration diagram showing a subway information providing method using a direct input method of a target station, and is composed of five screens as shown in FIG. 9. The first and second screen configurations are the same as those of FIG. The third screen is configured corresponding to the third and fourth screens of the ninth, and the configurations of the fifth and sixth screens and the fourth and fifth screens of FIG. 9 are the same. Therefore, only the third screen will be described, and the detailed description of the remaining screens will be described with reference to FIG. 9. That is, the third screen is a station name input screen, and directly receives a station name in the form of a combination by key input. Thereafter, as shown in the fourth to fifth screens, the driving direction name is selected to provide the current location information and the estimated arrival time of the target subway.

Next, a process of receiving subway location information according to the present invention using the ARS server 40 and the PSTN in the configuration of FIGS. 2 to 4 will be described. The ARS server 40 is assumed to be capable of speech recognition. The configuration corresponding to the description of FIGS. 5 to 10 will be easily understood with reference to FIGS. 5 to 10.

First, the telephone and the ARS server 40 are connected to select an input method for data to be used as parameters from the telephone, obtain a route name and a station name based on the selected method, and then add data related to the driving direction. The target subway is determined from among the location information of a plurality of subways acquired and matched, and the current location and the estimated arrival time of the target subway are transmitted and output through the phone. A description of the criteria for determining the target subway is omitted since it has been described with reference to FIG. 5.

Referring to one embodiment of the configuration of the step related to the interconnection and input method selection, the phone and the ARS server 40 is connected through the PSTN at the request of the user to receive the subway location information, Output a comment about the input method selection to select one of the 'selection' and 'direct input' from the menu, and check the specific method selected from the announcement regarding the input method selection.

Subsequently, in the step of acquiring the route name and the station name, when the menu input method is selected as 'choose from the menu', the route selection guide line consisting of the subway line name is output, and the specific line is input from the route selection guide line. It selects the form, confirms it, saves it in the buffer, and outputs the station name selection guide composed of the station name of the corresponding line, selects the specific station name as the button input form, confirms it, and stores it in the buffer. On the other hand, when the menu input method is selected as 'direct input', a station name input guide comment for directly inputting a station name by voice recognition is outputted, and the station name is received and confirmed by voice input, stored in a buffer, and the entered station name The route name is extracted from the second DB 70 and stored in the buffer.

Finally, in the step of providing real-time subway location information, the driving direction name selection guide line consisting of the driving direction names of the requested route or station name stored in the buffer is outputted, and the specific driving direction name is selected from the driving direction name selection guide line. Voice / button input is received and stored in the buffer, and the current position of the target subway is checked from the second DB 70 using the data stored in the buffer, and the data of the station name stored in the buffer and the target subway The estimated arrival time is calculated from the current location data, and finally, the current location information and the estimated arrival time of the target subway are transmitted to the phone side and output through the audio output unit of the phone.

FIG. 11 is a diagram illustrating an overall system configuration according to another embodiment of the present invention. In FIG. 2, an advertisement agency system 80 and an advertiser system 90 that provide advertisement information, and an advertisement information display device 110 are illustrated. There is a difference in that the control system 100 to transmit to, the display device (110, 110 ') for displaying the advertisement information, and the advertisement DB 120 for storing the advertisement information is further provided. That is, the biggest difference from FIG. 2 is that information is provided through the display apparatuses 110 and 110 'in this embodiment. Hereinafter, the components according to the present exemplary embodiment will be described, but redundant description of the same components as in FIG. 2 will be omitted.

The display apparatuses 110 and 110 ′ are means for receiving and outputting subway location information and advertisement information through leased lines, wired / wireless LANs, or the Internet, and are installed at entrances or gates of subway stations and buildings around stations, thereby providing a subway location service system 20 ') Or directly via the control system 100, specific examples thereof include PDP, LCD, LED or OLED. The display device 110 is not provided with its own control module, but the display device 110 ′ is different in that it is provided with its own control module, whereby the display device 110 at the time of outputting information. It is controlled by the control system 100 described later.

The advertiser system 90 and the advertising agency system 80 are also connected to the subway location service system 20 'via the Internet, and the advertising agency system 80 is connected to the subway location service system 20'. Not only can the advertisement information be directly generated by access, but also can be generated via the advertiser system 90. The advertiser system 90 directly accesses the subway location information service system 20 ′ and directly changes the stored advertisement information. For example, the copy phrase of the advertisement information which has already been generated is changed or the content of the advertisement information is updated. That is, the present invention is characterized in that the advertisement agency system 80 or the advertiser system 90 side directly generates and changes the advertisement contents of the display apparatuses 110 and 110 '.

The advertisement DB 120 stores advertisement information transmitted from the advertisement agency system 80 and the advertiser system 90.

By the configuration as described above, the subway location information service system 20 'may output and provide advertisement information as well as subway location information through the display devices 110 and 110'.

In addition, the system according to the present embodiment is connected to the subway location information service system 20 'and the display device 110, and receives subway location information and advertisement information from the subway location information service system 20'. The control system 100 may be further provided to the display device 110.

The subway comprehensive information system 10 is composed of the elements described in FIG. 3, and the configuration of the subway location information service system 20 ′ is shown in FIG. 12.

FIG. 12 is a diagram illustrating an example of the configuration of the subway location information service system 20 ′ of FIG. 11, which is different from FIG. 4 in that a schedule management module 28 is further included.

The schedule management module 28 generates and manages a schedule for subway location information and advertisement information that is output through the display apparatuses 110 and 110 ′. The schedule allows the subway location information and advertisement information to be alternately displayed on the display devices 110 and 110 'when the subway is running, and the advertisement information is cyclically displayed on the display device when the subway is not running. It is comprised.

FIG. 13 is a schematic flowchart illustrating a method according to another embodiment of the present invention under the configurations of FIGS. 11 and 12.

First, the subway location information service system 20 'is connected to the subway comprehensive information system 10, the advertising agency system 80, and the advertiser system 90 (S400), and schedule information related to the subway location information and advertisement information output. Create and store (S410).

Check the output target information for the corresponding time from the schedule information to read from the DB (60, 70, 120) (S420), and transmits the read information to the control system 100 / control module (S430), the control system 100 The control module receives and transmits the received information to the display apparatus 110 (S440), and finally, the display apparatus 110 outputs the received information (S450). Thereafter, the step S430 is repeated.

The subway location information is received from the subway comprehensive information system 10 and stored in the subway location information service system 20 'in real time, and the advertisement information is often necessary when the advertising agency system 80 and the advertiser system ( 90 is stored and updated in the subway geolocation service system 20 '.

As described above, the configuration of the present invention has been described in detail with reference to a preferred embodiment, but the present invention is not limited thereto. For example, the present invention can be applied to various transportation systems, such as all vehicles, ships, and airplanes, which operate at regular intervals for the location information. In this case, the vehicle is a representative example of the train, and in particular, the present invention may be applied to the bus as well as the train if the system having the comprehensive location and time information is used.

According to the present invention, a real-time subway location information providing and advertising system and a real-time subway location information providing and advertising method using the same, such as a computer, telephone, PDA, mobile phone using a wired / wireless Internet, ARS and SMS system, etc. The location information of the subway can be easily provided in real time through various mobile communication terminals or display devices.

In addition, by outputting the subway location information and advertising information of high interest to the subway users through the display device outside the subway station, it is possible to naturally increase the attention to the advertisement to increase the advertising effect.

Claims (16)

In the real-time subway location information providing system using a comprehensive subway information system that has a variety of information about all the running subway, Connected to the subway comprehensive information system, the location information data of the subway is received in real time and stored in the first DB, the data stored in the first DB is processed into a form suitable for the subway location information service and stored in the second DB to the subway Subway location information service system providing location information service; And A web server connected to the subway location information service system and delivering location information of the subway to a mobile communication terminal and a PC through wired / wireless internet. Real-time subway location information providing system comprising a. In the real-time subway location information providing system using a comprehensive subway information system that has a variety of information about all the running subway, Connected to the subway comprehensive information system, the location information data of the subway is received in real time and stored in the first DB, the data stored in the first DB is processed into a form suitable for the subway location information service and stored in the second DB to the subway Subway location information service system providing location information service; And ARS server connected to the subway location information service system and delivering location information of the subway to a landline phone / mobile phone through a PSTN / mobile communication network Real-time subway location information providing system comprising a. In the real-time subway location information providing system using a comprehensive subway information system that has a variety of information about all the running subway, Connected to the subway comprehensive information system, the location information data of the subway is received in real time and stored in the first DB, the data stored in the first DB is processed into a form suitable for the subway location information service and stored in the second DB to the subway Subway location information service system providing location information service; And SMS server connected to the subway location information service system to deliver the location information of the subway to the mobile phone through a mobile communication network Real-time subway location information providing system, characterized in that consisting of. The method according to any one of claims 1 to 3, The subway comprehensive information system, A data generation module for generating real-time subway location information; A transmission event generation module for notifying when data is generated; And It consists of a real-time transmission module for transmitting the generated real-time subway location information, The subway location information service system, A real time reception module for receiving real-time subway location information from the subway comprehensive information system; A process management module for managing the overall process; And Service management module that performs various tasks related to real-time subway location information service, such as processing data received from the real-time reception module and stored in the first DB into a form suitable for real-time subway information service and storing it in a second DB. Real-time subway location information providing system comprising a. In the real-time subway location information providing method using a subway location information service system connected to the subway comprehensive information system having a variety of information about all the subway in operation to receive the subway location information in real time, A web server connected to the subway location information service system connected to a terminal via the Internet, and receiving a character / button input of a target station name and driving direction data as parameters for providing real-time subway location information from the terminal; Determining a target subway based on a criterion set among subways that matches parameters input from a terminal among current location information of subways received in real time; And Calculating the estimated arrival time of the target subway and transmitting the current location information and the estimated arrival time to the terminal and providing the result via the screen output unit of the terminal; Real-time subway location information providing method comprising a. The method of claim 5, The terminal is a real-time subway location information providing method, characterized in that any one of the cellular phone, PCS phone, PDA or PC. In the real-time subway location information providing method using a subway location information service system connected to the subway comprehensive information system having a variety of information about all the subway in operation to receive the subway location information in real time, ARS server connected to the real-time subway location information service system is connected to the phone, and confirming by receiving the voice / button input the target station name and driving direction data as a parameter for providing real-time subway location information from the phone; Determining a target subway based on a criterion set in a subway that matches a parameter input from a telephone among current location information of the subway received in real time; And Calculating the estimated arrival time of the target subway and transmitting the current location information and the estimated arrival time to the phone and providing the same through the phone's audio output unit Real-time subway location information providing method comprising a. The method of claim 7, wherein The telephone is a real-time subway location information providing method, characterized in that any one of the cellular phone, PCS phone or landline phone. In the real-time subway location information providing and advertising system using a comprehensive subway information system that has a variety of information about all the running subway, It is connected to the subway comprehensive information system and receives the location information data of the subway in real time and stores in the first DB, the data stored in the first DB is processed into a form suitable for the subway location information service and stored in the second DB, A subway location information service system that receives advertisement information and stores the advertisement information in an advertisement DB to provide subway location information and advertisement information service; An advertising agency system connected to the subway location information service system and generating advertisement information by accessing the subway location information service system; An advertiser system connected to the subway location service system and updating the advertisement information by accessing the subway location service system; And Display device for receiving and outputting the subway location information and advertising information from the subway location information service system Real-time subway location information providing and advertising system comprising a. The method of claim 9, The display device is a real-time subway location information providing and advertising system, characterized in that any one of the PDP, LCD, LED or OLED. The method of claim 10, The display device is a real-time subway location information providing and advertising system, characterized in that installed in any one of the entrance or exit of the subway station and the surrounding buildings. The method of claim 11, The control system is connected to the subway location service system and the display device, and receives subway location information and advertisement information from the subway location service system and transmits the subway location information service to the display device. Real-time subway location information providing and advertising system characterized in that it further comprises. The method of claim 12, The display device is a real-time subway location information providing and advertising system, characterized in that for receiving the subway location information and advertising information via a dedicated line, wired or wireless LAN or the Internet. The method according to any one of claims 9 to 13, The subway comprehensive information system, A data generation module for generating real-time subway location information; A transmission event generation module for notifying when data is generated; And It consists of a real-time transmission module for transmitting the generated real-time subway location information, The subway location information service system, A real-time reception module for receiving real-time subway location information and advertisement information from the subway comprehensive information system, advertisement agency system and advertiser system; A process management module for managing the overall process; Process the data received from the real-time reception module and stored in the first DB into a form suitable for the real-time subway location information providing service and store it in the second DB, store the received advertising information in the advertising DB, and provides a real-time subway location information service and A service management module for performing various related tasks; And Schedule management module for creating and managing schedules related to subway location information and advertisement information output Real-time subway location information providing and advertising system comprising a. In the real-time subway location information providing and advertising method using the subway location information system connected to the Internet, Connecting the subway location information service system to the subway comprehensive information system, an advertising agency system, and an advertiser system; Generating and storing schedule information related to subway location information and advertisement information output; Checking output target information on a corresponding time from schedule information and reading the information from a DB; Transmitting the read information to the control system / control module; Receiving and transmitting the control system / control module to the display device; And Displaying the information received by the display device Real-time subway location information providing and advertising method comprising a. The method of claim 15, The schedule is configured so that the subway location information and advertising information is alternately displayed when the subway is running, and the advertising information is cyclically displayed when the subway is not running. Informational and Advertising Methods.