KR20030004155A - E-mail target advertising method by database - Google Patents

Abstract

PURPOSE: A method for the e-mail target advertising using a database is provided to offer the target advertising focusing on the interesting fields and the interests of a customer by using the classified database, and to maximize the AD(Advertisement) effect by realizing the target marketing. CONSTITUTION: An advertiser and an AD consumer connect to a homepage of a target advertising site(S4). The advertiser searches the AD consumer from a target advertising database by using a search engine(S5). The target advertising data for the searched AD consumer including the e-mail is outputted(S6). An e-mail AD making program converts the AD contents into an AD page executed by a web browser(S8). The AD charge of the target AD page is automatically calculated by a charge calculation program(S10). The advertiser transfers the payment intention and a payment method to the target advertising site. After receiving the permission of the AD charge payment from a payment server, the target advertising mail is transferred to an e-mail address of the AD consumer(S13).

Description

E-mail target advertising method by database}

The present invention relates to an e-mail target advertising method having a very high advertisement utilization and effectiveness, and more specifically, by sex, age, type of business, region, product, trade name, not random e-mail (e-mail) advertisement. By using the database classified as D / B to provide target advertising focusing on the interests and interests of the consumer (advertiser), and linking to target marketing, Maximizing the time and cost of advertising is greatly reduced.

With the development of communication and network technology and the rapid spread of personal computers, various kinds of products such as web-based shopping malls (e-commerce, etc.), dynamic and static forms of various electronic advertisements and internet phones, etc. Product sales and services are widely available on the Internet, contributing to the expansion of the Internet population.

For example, to sell products such as automobiles, automobile-related parts and their consumables, electrical / electronic products, computers and computer peripherals, household goods, personal goods, clothing, furniture, bedding, stationery, accessories, books, health goods, agricultural products, etc. In fact, all types of marketing and services are being carried out on a network-based on-line network, which covers virtually all industries, including various information services and financial services. I'm going.

In particular, Internet advertisements (mostly commercial advertisements) related to e-commerce are also fiercely competing, and various forms of idea advertisements are forming.

Online advertisements on the Internet mainly include banner advertisements or line advertisements on the homepage, advertisements in the form of pop-up windows when accessing the homepage, affiliate advertisements (B ₂ B advertisements) according to business partnerships between sites, and email advertisements sent by e-mail. In addition, various types of advertisements are implemented in real time or non-real time, such as advertisements that are embedded in messages sent to or received from chats or are scattered around them. Serviced or enforced.

Internet advertisements as described above are ignored by a method such as closing a popup window or passing an advertisement section unless a consumer (advertiser) does not have a particular interest, so that the advertisement effect as the advertiser (advertiser or advertiser) expects. It is difficult to obtain.

In the case of the banner advertisement, it can be seen as an advertisement method that stands out more than a target advertisement in a way of seeing the exposure effect according to the number of visits of the visitors.

In addition, most of the e-mail advertisements are advertisements focused on random transmission methods, such as extracting e-mails.

Such mass-mailing e-mail advertising is one of the reasons why a lot of spam mails have recently been tightened. In the inter-company advertising, such a mass mail advertisement is difficult to be effective, and there is a problem of sending unnecessary spam mails to the general public.

In other words, the effectiveness of the advertisement is questioned because most of the commercial advertisements and unnecessary spam mail advertisements that ignore the hierarchy (gender, age, occupation, hobbies, buyers, etc.), consumption patterns, and purchase tendencies, as well as the intention of receiving the e-mail recipients, Rather, it is a social problem that causes rejection from e-mail users.

The e-mail advertisement is classified into advertisement factors (ad factors), such as gender (male or female), age, type of business (occupation), region, product, business name, interest, etc. For the consumer, the e-mail advertising in the direction desired by the advertisement consumer is not made.

Therefore, since the unnecessary advertisement is separated from the intention of the advertisement consumer (at all), or the same or similar advertisement is transmitted in duplicate, the advertisement effect has a problem of causing rejection by spam mail.

In addition, in the case of existing shopping malls, advertisements are targeted to an unspecified number of people, and thus, when a lack of content or a shopping mall with new contents appears, the members leave for a new shopping mall.

In other words, if a company doesn't always measure a customer's lifestyle, it means a crisis. Measuring customer lifestyles is a very difficult task. So many e-commerce companies are still playing odds games with a large number of cases rather than following the average statistics from the lab.

Therefore, the present invention focuses on the interests and interests of consumers by using a database (D / B) classified by gender, age, industry, region, product, company, etc., rather than random e-mail (e-mail) advertisement. Highly effective and effective e-mail targeted advertising that maximizes advertising effectiveness and significantly reduces advertising time and advertising costs by providing tailored target advertising and linking to targeted marketing. The purpose is to provide a method.

In order to achieve the above objectives, it is necessary to secure an advertiser (member company) for the target advertisement, but if the advertiser becomes a free or fee discount benefits to build (or secure) a database of many companies.

And, the target advertising site having a target advertisement database having a segmented target advertisement database and a target advertisement and target marketing can be achieved by connecting the advertiser with an advertiser having a shopping mall or an e-commerce means, an e-mail-based advertisement consumer, and the advertiser and the advertisement consumer. do.

The segmented target advertisement database may include at least one of gender, age, occupation, hobbies, consumption pattern, purchasing tendency, industry type, region, product, business name, interest, and the target advertisement database on / offline. In the case of off-line target advertisements that are sent in the form of a database but are sent in the form of mail, a cooperation system with a specialized company for producing and sending mail may be established.

Then, the advertiser and the user of the advertisement are connected to the homepage of the target advertisement site by the client system based on the network, and then authenticated by logging in. The advertiser uses the search engine of the target advertisement site to advertise as an advertisement target in the target advertisement database. Retrieving a consumer, outputting target advertisement data including an e-mail of the retrieved advertisement consumer, creating an advertisement page executed by a web browser by an e-mail advertisement creation program, Automatically calculating the advertising fee in the advertising page by the rate calculation program, the advertiser transfers the payment intention and payment method to the target advertising site in response to the advertising fee payment request, and the target advertising site to pay through the payment server Optical calculated with an acting bank / credit card company It is a step of receiving the request for payment of the fees approved advertising fee payment and sending targeted advertising messages in e-mail advertising consumer.

Then, the advertisement rate automatically calculated by the rate calculation program is an amount multiplied by the number of target advertisements transmitted by the advertisement consumer's e-mail and the unit price.

And, in the case of sending DM advertisements, the advertiser accesses the homepage of the target advertisement site with the client system based on the network and then logs in and authenticates, and the target audience from the target advertisement database using the search engine of the target advertisement site. Searching for the target advertising user; requesting the searched target advertisement; reading and outputting the requested target advertisement from a database; and automatically executing the mail preparation program. The step of printing, the step of automatically calculating the advertising fee of the printed target advertisement by the automatic execution of the fee calculation program, and the step of paying the advertising fee.

In addition, the present invention is an invention for advertising online, offline (mail) by using a database online, and can increase the utilization and effectiveness of the database (D / B). Advertisements can be targeted to exact targets rather than random e-mail advertisements, resulting in high effectiveness and significant time and cost savings.

In addition, in the case of e-mail target marketing, programs to fulfill the communication recommendation (recommendation of the Ministry of Information and Communication) such as rejection should be faithfully fulfilled.

1 is a schematic diagram of a target advertising method of the present invention.

2 is a flowchart of an embodiment of the present invention.

3 is a flowchart of another embodiment of the present invention.

4 is a target advertisement system of an embodiment for implementing the target advertisement method of the present invention.

<Explanation of symbols for the main parts of the drawings>

(2)-Shopping Mall (4)-Advertiser (Advertiser)

(6)-email (8)-advertiser (advertiser)

(10)-Database (12)-Target Advertising Site

(14)-Firewall (16)-Web Server

(18)-Homepage (20)-Search Engine

(22)-Internet (24)-Client System

(26)-Operational Program (28)-Member Registration Program

(30)-Ad Writing Program (32)-DM Writing Program

(34)-Billing Program (36)-Content Server

(38)-backup server (40)-mail server

(42)-D / B Server (44)-Payment Program

(46)-Payment Server (48)-Bank / Credit Card

(50)-Database Management System (DBMS) (52)-Load Balance Server

Hereinafter, the preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a target advertisement method according to the present invention, which includes a shopping mall 2 or an advertiser 4 (advertiser) having an e-commerce means or a site for advertisement, and an e-mail 6 for receiving an advertisement mail. A target advertisement site 12 having a database 10 segmented mainly based on the advertisement consumer so that the target advertisement and the target marketing can be made by connecting the advertisement consumer 8 based on the advertisement consumer 8 with the advertiser 4. It is largely composed.

The advertisement includes various advertisements in various forms, including commercial advertisements and public interest advertisements. The advertiser 4, the advertisement consumer 8, and the target advertisement site 12 are connected to a communication network such as the Internet in real time or non-real time. Online advertisement data and advertisement related data can be exchanged.

In addition, the advertiser 4 and the advertisement consumer 8 may or may not be identified by a number of companies (for-profit corporations, non-profit corporations, general businesses, private businesses, etc.) or individuals or organizations (local governments, commercial business organizations, non-profit organizations). Business agencies, public service agencies, etc.).

In addition, the advertiser 4 may include all of the off-line companies or online general shopping mall sites, and in the case of the online shopping mall sites, various products or products including household goods / home appliances / cars / industrial products may be traded. It includes various shopping mall sites and various service industries including finance, construction, education, entertainment, and the like. In the case of a corporate consulting providing site, a company registration / venture company / start-up / other company-related online site is an example.

The advertiser 4 joins and accesses as a member of the target advertisement site 12 with his client system, and then provides advertisement data and advertisement related data.

In addition, the target advertisement site 12, which is a relay, may classify the advertisement data and the advertisement related data provided from the advertisers 4 into the original or appropriately edited and processed, and then classify the advertisement consumers 8 as the centers.

For example, building a target advertisement database (D / B) segmented and categorized by gender, age, occupation, industry, region, product, business name, hobbies, consumption pattern, purchasing tendency, interest, etc. The propensity or taste of the request and the requested or desired content and the accompanying content is sent to the e-mail of the advertising consumer (8) to function to make the target advertisement.

In addition, the target advertisement site 12 includes a web server program such as IIS and Apache for main server operation, various programs, and a member registration, advertisement creation, and fee calculation program that the advertiser 4 and the advertisement consumer 8 use. It is mounted and driven. The fee calculation program includes a quotation program and a quotation.

In addition, the advertisement consumer 8 is provided with e-mail advertisements and advertisement-related services transmitted and provided from the target advertisement site 8 to the client system of the client, and all related services generated in connection with the advertisement, and received by e-mail. If the advertisement is determined to be a useful advertisement for the advertisement consumer 8 and clicks on the advertisement, the advertisement is linked to a site linked to the advertisement, thereby enabling e-commerce and information collection. Therefore, spam mails are minimized and companies' marketing activities become more active.

The data included in the database D / B of the target advertisement site 12 may include an ID, a password, a business type, a region, a product, a product, an address, Postal code, URL, telephone number, facsimile number, e-mail, trade name, business or corporation registration number, representative name, representative's social security number, item, business type, etc. The data of individual advertiser 4 includes ID (ID), This includes your password word, name, social security number, postal code, address, URL (if you have a home page), e-mail, telephone number, and fax number.

In addition, the database (D / B) is classified by gender, age, occupation, type of business, region, product, business name, hobby, consumption type, purchase tendency, interest, etc., rather than random advertisement (D / B). In this way, we can provide targeted advertising focused on the demand of advertisement users, and in addition, it is possible to maximize the advertising effect and greatly reduce the advertising time and advertising costs by connecting e-commerce to target marketing. Utilization and effectiveness are greatly improved.

That is, after searching for the advertisement demand targets that are linked to the shopping mall homepage or related site of the advertiser 4 and matching the advertisement contents by the search engine of the target advertisement website 12, the advertisement mail is sent to the target audiences to target marketing. E-commerce is more active because it can be connected.

In the case of off-line advertising, the content of the advertisement differs from the fact that the advertisement content is not transmitted to the electronic mail of the advertisement consumer 8, but the advertisement content is printed on paper or the like and then delivered to the advertisement consumer 8 by mail.

Meanwhile, referring to the procedure in which the advertiser 4 and the consumer 8 register as a member of the target advertisement site 12, as shown in FIG. 3, the advertiser 4 and the consumer 8 are based on their network. When accessing the homepage of the target advertisement site 12 using the client system 24 (step S1), the member registration program (28) is displayed on the monitor screen by the member registration program 28, and the membership agreement is read. After completing the registration process, enter information related to member registration such as name, address, social security number, telephone number, ID and password to be used as a member (step S2). You will benefit.

When signing up as a member of the target advertisement site 12 above, not only gender, age, occupation, industry, region, hobbies, but also other checks, such as products, trade names, consumption patterns, purchasing tendencies, interests, etc. It encourages people to check the fields in detail so that they can be actively used when constructing a target advertisement database (D / B) that is segmented and classified. It is desirable to give a discount to the advertising charges.

In addition, the operator of the target advertisement site 12 will continuously upload the updated or upgraded advertisement contents in the target advertisement database (D / B), and the advertisement consumer 8 will update the advertisement contents of the updated target advertisement website 12. It is possible to use information and e-commerce by viewing the contents of advertisements that are considered to be useful or necessary.

In the case of an advertisement consumer (8), if it is difficult to find an advertising content that is necessary or beneficial, the search engine 20 can be searched and viewed. In the case of using the search engine 20, an advertiser, an advertisement product name, an advertisement company If you search by search terms such as, Sponsor, manufacturer, etc., the search results are displayed on the monitor screen and the advertisement contents are output to the monitor screen, and the advertisement consumer (8) can obtain information or make e-commerce based on the searched advertisement contents or related information. do.

Of course, you can go to the relevant shopping mall based on the advertisement and decide to buy the goods, and then pay for the goods by purchasing them, and also decide on additional options or continue shopping, and delete them if you do not want to buy some or all of them. You can also cancel the purchase by selecting Cancel.

In the target advertisement method of the present invention using a network-based client / server system, the advertiser 4 who subscribes as a member searches for the advertisement consumer 8 as the first action for the advertisement.

In other words, the search engine uses a search engine to search for a target advertisement database (D / B) segmented and categorized by gender, age, occupation, type of business, region, product, trade name, hobbies, consumption type, purchasing tendency, and interest. After outputting the data of the advertisement consumer 8 corresponding to the contents, the contents of the advertisement consumer 8 to be advertised are transmitted to the advertisement consumer 8 by e-mail, and the advertisement consumer 8 sees the received advertisement mail by e-commerce or As marketing is possible, advertisement effect is maximized, advertisement time and advertisement cost are greatly reduced, and advertisement utilization and effectiveness are greatly increased.

Figure 2 is a flow chart illustrating a target advertising method according to the present invention, the present invention is the advertiser (4) and the target audience to see the target advertisement (8) to the target advertisement after signing up as a member of the target advertising site 12 Will be used.

That is, as shown in FIG. 2, when the advertiser 4 and the consumer 8 access the homepage of the target advertisement site 12 using their client system 24 based on the network (step S1), membership registration is performed. The program 28 prints out the registration form on the monitor. Read and understand the terms and conditions of membership, and follow the prescribed procedure to register your membership, name, address, social security number, telephone number, ID and password. Checking or inputting related information and other information, such as product, business name, consumption type, purchasing tendency, interests, etc., and completing the registration as a member (step S2), various benefits as a member of the target advertisement site 12 are provided. You will enjoy it.

Based on the membership information, the target advertisement database (D / B) is divided and classified into gender, age, occupation, type of business, region, product, trade name, hobbies, consumption type, purchasing tendency, and interest. The database is updated each time a member joins or periodically.

Meanwhile, the advertiser 4 searches the target advertisement database D / B by using the client engine 24 and the search engine 20 of the target advertisement site 12, and thus the advertisement consumer 8, that is, the advertisement. The target person is searched for, and the target person is searched by using one or more of the search terms (gender, age, occupation, type of business, region, product, trade name, hobby, consumption type, purchase propensity, and interest) according to the content to be advertised. Then, the advertisement contents are written and the advertisement mail is transmitted to the target e-mail.

Of course, the advertisement consumer 8 may go to the shopping mall linked to the advertisement mail based on the advertisement mail, determine the purchase of goods and make a payment, and then purchase the goods, and also make additional options or continue shopping, and of course some or all of them. If you do not want to purchase a product, you can cancel it by selecting Delete or Cancel.

Meanwhile, the advertiser 4 accesses the target advertisement site 12 with his client system 24 and then logs in (step S3), and accesses the homepage of the target advertisement site 12 (step S4). The target advertisement database established on the site 12 is searched by the search engine 20 to search for the advertisement consumer 8 that is an advertisement target (step S5).

The e-mail list and additional information of the target advertisement consumers 8 retrieved from the target advertisement database by the search result are transmitted to the client system of the advertiser 4 for output.

Meanwhile, the target advertisement site 12 is partially edited by the advertisement writing program of the target advertisement site 12 based on the target advertisement data provided by the advertiser 4 or the target advertisement data provided by the advertiser 4 based on the search results. Alternatively, the entire contents of the target advertisement may be written by the advertisement writing program of the target advertisement site 12.

That is, the target advertisement data is automatically linked to the advertisement creation page as the advertisement creation program 30 is executed (step S7), and the advertisement content is a html advertisement file of a web page format or a general text format that can be transmitted by e-mail. The text of the advertisement file is written and completed (step S8), the contents are stored in the database.

Subsequently, the user is automatically connected to the e-mail target advertisement charge calculation page (step S9), and the target advertisement charge is automatically calculated by executing the charge calculation program 34 (step S10).

Looking at an example of the advertising rate automatically calculated by the rate calculation program 34, the target advertisement rate is automatically calculated by multiplying the number of target advertisements to be sent by e-mail of the advertisement consumer 8 and the unit price (step S10). .

Of course, if the number of target advertisements is a plurality, it is the sum of all of them, and the unit price includes all expenses and additional expenses for the advertisement.

When the advertising fee is calculated, the target advertisement site 12 requests the client system 24 of the advertiser 4 to make a payment method and payment according to an e-mail advertisement, and the advertiser 4 requests his client system according to the request. When the payment intention and the payment method are transmitted (delivered) to the target advertisement site 12 using the 24, the target advertisement site 12 substitutes the corresponding bank / credit card company for the settlement through the payment server 46. ) And request the payment of the advertising charges calculated in step (S11), and the payment of the advertising charges through the bank / credit card company 48 through the account / credit card / prepaid card of the advertiser 4 is approved. When the deposit is made (step S12), the target advertisement mail is transmitted to the e-mail 6 of the advertisement consumer 8 found in the target advertisement database (step S13), and ends (step S14).

Therefore, when the advertisement consumer 8 opens the target advertisement received in his or her e-mail account using his client system 24, the advertisement is made, and the advertisement is made more effective and effective.

3 is a flowchart of another embodiment of the present invention, which allows the advertisement contents to be sent to the advertisement consumer 8 by mail rather than by e-mail.

That is, as described above, the advertiser 4 and the consumer 8 access the homepage of the target advertisement site 12 using their client system 24 based on the network (step S21). Upon application, the membership registration program 28 is automatically executed and the member registration (registration) form is displayed on the monitor. After reading and understanding the membership agreement, the name, address, resident registration number, telephone number, Checking or inputting information related to member registration such as ID and password to be used and other information such as product, business name, consumption type, purchase tendency, interest, etc. (S22) As member of (12), we can enjoy various benefits.

As described above, the target advertisement database (D / B) segmented and classified into gender, age, occupation, type of business, region, product, business name, mutuality, hobby, consumption type, purchase tendency, interest, etc. Is established and the database is updated each time a member is joined or periodically.

Meanwhile, the advertiser 4 searches the target advertisement database D / B using a search engine to search for the advertisement consumer 8, that is, the target audience. The search term (gender, age, Job, business type, region, product, business name, hobby, consumption type, purchase tendency, interest field), and then search for the target audience, and when the contents of the advertisement are created, the advertisement is sent to the postal address of the target audience.

Of course, the advertisement consumer 8 uses his client system to access the shopping mall guided by the postal advertisement or go to the offline shopping mall to determine the purchase of the goods and make a payment, and then purchase the goods, and further determine the option or continue. If you do not want to purchase some or all of the products, of course, you can cancel or cancel your purchase by selecting Delete or Cancel.

Meanwhile, the advertiser 4 accesses the target advertisement site 12 with his client system 24 and then logs in (step S23), and accesses the homepage of the target advertisement site 12 (step S24). The target advertisement database established on the site 12 is searched by the search engine 20 to search for the advertisement consumer 8 that is an advertisement target (step S25).

The name and postal address list of the target advertisement consumers 8 retrieved from the target advertisement database by the search result are transmitted to the client system of the advertiser 4 and displayed on the screen (step S26).

Meanwhile, the target advertisement site 12 is partially edited by the advertisement writing program of the target advertisement site 12 based on the target advertisement data provided by the advertiser 4 or the target advertisement data provided by the advertiser 4 based on the search results. Alternatively, the entire contents of the target advertisement may be written by the advertisement writing program of the target advertisement site 12.

That is, the target advertisement data is automatically executed by the mail writing program (step S27), and a mailing envelope in which the name and postal address of the advertisement consumer 8 is printed and printed, and the inlay filling in which the advertisement contents are printed and printed are completed ( In step S28), the contents are stored in a database.

Subsequently, the user is automatically connected to the offline (postal) target advertisement rate calculation page (step S29), and the advertisement rate is automatically calculated by executing the rate calculation program 34 (step S30).

Looking at an example of the advertising charges automatically calculated by the fee calculation program 34, according to the production price and the delivery method of the target mail (target advertisement) to be sent as mail to the advertisement consumer (8, postal service, quick service, aviation) , Railway, ship, courier, etc.) by multiplying the shipping amount per piece, the number of shipments are automatically calculated for the postal advertisement shipping fee (step S30).

Of course, if the number of postal target advertisements is a sum of these, the sum is included in the unit price, and the unit price includes all expenses and additional expenses for the advertisement.

When the advertising fee is calculated, the target advertisement site 12 requests the client system 24 of the advertiser 4 to make a payment method and payment according to an e-mail advertisement, and the advertiser 4 requests his client system according to the request. When the payment intention and the payment method are transmitted (delivered) to the target advertisement site 12 by using the 24, the target advertisement site 12 performs the corresponding bank / credit card company that performs the payment through the payment server 46. ) And request the payment of the advertising charges calculated in step (S31), and the payment of the advertising charges through the account / credit card / prepaid card of the advertiser 4 from the bank / credit card company 48 is approved and the amount is When the deposit is made (step S32), the target advertisement is sent to the postal address of the advertisement consumer 8 searched in the target advertisement database (step S33), and ends (step S34).

Therefore, since the advertisement consumer 8 can use the received target advertisements to connect with the online or offline commerce, the effective advertisement is made. In the enterprise side, the e-commerce is activated and the sales are increased.

On the other hand, Figure 4 is a configuration diagram of an embodiment of a target advertising system for implementing the present invention target e-mail advertising method.

Looking at the configuration of the target advertising system, the web-based target advertising site 12 has a firewall 14 as a security system, a web server 16, the homepage 18 of the portal site concept, the search engine 20 And a DNS server, an auxiliary server, a database, and a program.

Then, the advertiser 4 or the advertisement consumer 8 accesses the target advertisement site 12 through his or her client system 24 provided with the Internet 22, and transmits the target advertisement in an e-mail of the advertisement consumer 8. Or view the received target advertisement mail or send and receive files and data.

In addition, the target advertisement site 12 is loaded with a web server program such as IIS and Apache for main server operation, and various programs, member registration program, advertisement creation program, rate calculation program, etc., and the rate calculation program is a quotation program. And estimates.

The target advertisement site 12 includes various operation programs 26 related to the operation of the target advertisement homepage 18 and forms according to membership of the advertiser 4 or the advertisement consumer 8. The membership registration program 28, which stores personal information and management information according to subscription and registration, a program for creating and editing advertisements requested by the advertiser 4, and an advertisement creation program for storing the database thereof. 30) and a DM program 32 for creating postal advertisements that can be sent by mail instead of e-mail and creating and outputting advertisement addresses based on advertisement consumer data; A fee calculation program 34 for calculating various costs according to the associated costs and advertisement exposure and advertisement effects, a content server 36 storing various advertisement-related contents and entertainment, In order to prevent data loss or hacking, the backup server 38 periodically and frequently backs up various data and keeps it safe. The mail server 40 provides a service for sending and receiving e-mail between a user and an operator. A payment server 46 and its payment program 46, which can make electronic payments in connection with a bank credit card company 48, and a database management system (DBMS) for managing each database for financial settlements generated by the use of the linked service. 50, a load balancing server 52 in preparation for traffic due to excessive connection of the user, and a database (D / B) server 42 for storing each database.

The electronic payment system is composed of a payment and security program such as a payment server 46 and a gateway (Payment Gateway) connected to the bank / credit card company 48 and a customer information control system (CICS).

In addition, the payment gateway reconfirms the payment amount according to the advertisement order and the service, the information of the advertiser 4 and the advertisement consumer 8, and checks the payment method such as credit card, bank transfer, online payment, etc. If it is a card, credit card information is input, and if it is a bank transfer, a payment account is input.

In addition, the payment server 46 has a built-in billing machine (billing machine) to perform a billing (billing) operation of a complex function of the calculation function and the recording function, and is built for secure electronic transaction processing (SET) Secure Electronic Transaction Layer-level encryption, such as Secure Socket Layer Protocol (SSL), or other public key infrastructure (PKI), to maintain security during financial transactions over the Internet or network. Prevent hacking.

In addition, SSL is a structure that adds security functions (encryption, data assurance, authentication) that can be exchanged in the network proposed by the US Netscape company, and sets a layer for security between TCP / IP and applications. In any application protocol, more secure data exchange (compatibility) can be achieved.

Each D / B is configured as storage to be interconnected so that each D / B can be easily accessed. The storage is a device that preserves data or information for a desired period and can be taken out and used as needed. The storage stores a large amount of data in an internal memory (main memory) addressed by a control unit in a central processing unit. It is a storage device used as a means.

The database management system (DBMS) 50 is a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, DB2, Gemston, Orion. By using an object-oriented database management system (OODBMS) or a real-time database management system (DNBS), such as (Orion), O2, etc. to achieve the purpose of the present invention.

Meanwhile, the main server of the target advertisement site 12 of the present invention provides a function of transmitting a file and data desired by the user to the user's browser, and provides a list and detailed information on the advertisement and the advertisement product or the advertisement service industry. Various data will be stored in the database.

In addition, the target advertisement site 12 includes a web server program such as IIS and Apache for main server operation, various programs, and a member registration, advertisement creation, and fee calculation program that the advertiser 4 and the advertisement consumer 8 use. The main server's Active Server Page (ASP) program enables electronic commerce on Internet web sites, manages / controls database management systems and databases, and transfers data to the user's browser on the Internet. Of course, it can be implemented in languages such as PHP and Java Server Page (JSP) instead of ASP programs.

The ASP connects two or more computers or servers as adapters between channels by efficiently handling a number of short tasks.

In addition, the content and / or entertainment will provide information related to the interests of the advertiser 4 and the consumer 8, such as movies, culture, hobbies, games, life information, and the like.

In addition, the fee calculation program 34 operated in the target advertisement site 12 of the present invention, the advertiser 4 calculates the fee according to the target advertisement request, payment method such as online payment lump sum / payment such as credit card or bank transfer When the payment method is a credit card or bank transfer, credit card information or account number is entered.

In the case of a credit card transaction, the credit card is queried by a payment gateway to obtain payment approval. If the payment method is a wire transfer or an online deposit, it is stored in the payment program 44, and an e-mail is sent to the user. The phone number entered will be notified.

The payment program 44 stores the payment details provided from the payment gateway, and the payment gateway receives the payment confirmation request according to the payment from the payment program, inquires the transaction details, receives the inquiry result, and receives the payment confirmation result. It will be provided as a payment program.

The client system 24 is provided with other advertisement information including advertisement information provided from the target advertisement site 12 while performing data communication with the target advertisement site 12 and the Internet 22 or a network. It is a personal computer and a terminal that can be transferred to the relevant advertisement site (advertiser-related sites such as shopping malls) set in the link, and then delivers the intention to sell the advertisement product of the linked advertisement site, the service use intention, and the payment intention.

The client system 24 may include communication means capable of connecting to the target advertisement site 12 through internet or wired / wireless communication means, an operating program (O / S), and a web browser (or messenger or messenger). Basically, application programs that can implement communication programs and multimedia functions are provided.

The communication means includes a wired / wireless communication network such as a modem, ISDN, LAN card (Ethernet), ADSL, HDSL, VDSL, high speed communication (PLC) using a power line, satellite communication using a communication satellite, and wireless communication using a mobile phone. Or one or more.

In addition, although the client system 24 is an example of a computer, most or all of the products are applied not only to the Internet but also to a product having a communication means connected to the Internet, such as a set-top box, an Internet TV, a web phone, an Internet refrigerator, an Internet washing machine, and the like. can do.

In addition, the main server for controlling the overall operation of the target advertising site 12 includes control means such as a central processing unit, memory means for storing and outputting product information and various data according to the control of the control means, and the control means Image display means for displaying the operation of the target advertising site 12 on the screen according to the control of, and input means such as a keyboard, mouse, CCD camera, microphone, etc. to input the operation command according to the operator's operation to the control means; A communication interface such as a (second) high-speed communication network, a router, a modem, and the like, connected to the control means to interface with predetermined data to be transmitted between the client systems 24 and the control means. Means are provided.

In the present invention, the network connection channel between the advertiser 4, the consumer 8, and the target advertisement site 12 is preferably an open computer network such as the Internet or an intranet that can be used by all consumers who are unspecified. In addition, the web server of the target advertisement site 12 may be implemented as a web server program that is provided in various ways depending on the operating system (OS) such as Windows (Windows, SQL), Linux (Lynux), Unix (Unix), Macintosh (Macintosh). Can be.

In addition to the conventional web server program, it includes a series of applications running on the web server, and includes a predetermined system that connects and mediates between advertisers, advertisers, databases, and modules using a computer communication network. Can be seen as a broad concept.

The present invention is not limited to the above-described specific preferred embodiments, and various modifications can be made by any person having ordinary skill in the art without departing from the gist of the present invention claimed in the claims. Of course, such changes will fall within the scope of the claims.

As described above, the present invention provides a more enhanced advertisement service to satisfy customers by using a subdivided database (D / B), and connects various functions of the Internet that are already implemented to provide offline and absence of a system. By preventing the economic loss caused by the advertising time, advertising cost and utilization and improved service is provided more effective, customers can receive exactly the ads that are interested and desired, which can minimize the spam mail.

In addition, a target advertisement database (D / B) classified by gender, age, occupation, hobby, consumption pattern, purchase propensity, industry, region, product, business name and interest can be searched for advertisement. In addition to e-mail, the mail can be sent offline.

The database of member companies that have joined these service companies can be classified into detailed categories to build an online or offline target advertisement database, and the company's marketing activities are more active in that it enables offline mail target advertisement. It can be done.

In addition, by using the target advertising database (D / B) by gender, age, occupation, hobbies, consumption patterns, purchasing tendency, industry, region, product, business name, interest, etc. Advertisement can be used to reduce the time and cost of advertising can be effective, and not only e-mail, but also the effect of offline mailing.

In other words, it is possible to build an online and offline target advertisement database that classifies the database of member companies that have subscribed to the service company into detailed categories. It can be effective.

In addition, the present invention, if only the homepage link service in the search engine, the present invention service company has an effect that can be connected to the target marketing immediately after the search.

When the target advertisement of the present invention is implemented, unnecessary spam mail advertisements are prevented and random advertisements are prevented, so the implementation of the system of electronic commerce can return great profits to consumers as well as companies, and the enterprises have the maximum effective advertising effect. Will be obtained.

In addition, the present invention has the effect of having a high value-added advertising effect in sharing high value-added with a certain number of members or non-members already secured through the advertisement between the customer and the target advertising site, the target advertising site and the advertising company.

Claims (6)

In the advertising method using the e-mail; It is composed of a target advertisement site having an advertiser having a shopping mall or an e-commerce means, an e-mail-based advertisement consumer, and a target advertisement database segmented so that the target advertisement and target marketing can be made by connecting the advertiser and the advertisement consumer. E-mail target advertising method using a database. The method according to claim 1; The table of the target advertisement database is divided into gender, age, occupation, hobby, consumption pattern, purchasing tendency, industry type, region, product, business name, e-mail target advertising method using a database, characterized in that the interest. The method according to claim 1 or 2; Advertisers and advertisers access the homepage of the target advertisement site with the client system based on the network, log in and authenticate, and the advertiser uses the search engine of the target advertisement site to select the advertiser who is the target audience from the target advertisement database. Searching, outputting target advertisement data including an e-mail of a searched advertisement user, creating an advertisement page for executing the advertisement content in a web browser by an e-mail advertisement creation program, and generating the target advertisement page. The step of automatically calculating the advertising charges in the rate calculation program, the advertiser transfers the payment intention and payment method to the target advertising site in response to the advertising fee payment request, and the target advertising site for the payment through the payment server Of advertising charges calculated by bank / credit card company And receiving the request to approve the advertising fee payment steps, e-mail, how to target ads using a database as sending e-mail messages to target advertising on consumer advertising. The method according to claim 1 or 2; The advertisement rate automatically calculated by the rate calculation program is an email target advertisement method using a database, characterized in that the amount multiplied by the unit price and the number of target advertisements sent to the email of the advertisement consumer. The method according to claim 1 or 2; E-mail target advertising method using a database comprising the step of providing each homepage link service in the search engine. In the advertising method using the e-mail; The advertiser accesses the homepage of the target advertisement site through a client system based on the network, logs in and authenticates, and searches for the target advertisers in the target advertisement database using a search engine of the target advertisement site; Requesting the retrieved target advertisement, reading and outputting the requested target advertisement from a database, printing a mailing envelope and advertisement contents of the target advertisement data by automatic execution of a mail preparation program, and a charge calculation program. And an automatic calculation of an advertisement fee of the printed target advertisement by automatic execution, and a step of paying the advertisement fee.