KR20020091925A - Support Method for Franchise Using Internet - Google Patents

Abstract

PURPOSE: A method for supporting a franchise using the Internet is provided to enable a domestic small-scale businessman to collect and manage franchise member stores through the Internet without collecting additional public information by receiving public information data of a secured company through an Internet communication network, collecting member stores through the Internet, and supplying various kinds of information necessary for a franchise business for a companies and member stores continuously. CONSTITUTION: In a franchise server including a database capable of being interlocked with a public opinion medium managing server for managing a plurality of company servers and a public opinion medium and being updated by various kinds of information for a franchise in real time, public information of a company secured in a public relation and a commodity quality by being introduced through the public opinion medium from the public opinion medium managing server are requested and received through an Internet communication network and stored in the database(S3-S4). The public information of the company stored in the database is published on the Internet, and member stores of the company are collected(S6). Various kinds of information for the franchise stored in the database is supplied to the company and the collected member stores in real time(S7).

Description

How to Support Franchise Using the Internet {Support Method for Franchise Using Internet}

The present invention relates to a franchise support method using the Internet that collects a plurality of client company information using the Internet and recruits franchisees publicly on the Internet through the collected information and supports the franchise business of the company.

In recent years, the sharing of information led by the Internet has a tremendous ripple effect across industries, with over 100 million Internet users exceeding 100 million in 1998, and e-commerce using the Internet. It is also expected to reach $ 400 billion in 2002 from $ 50 billion in 1999.

Due to the popularization of the Internet, most of the information gathering that has been done through the offline is easily and quickly made through the Internet, thereby maximizing its efficiency, thus opening the so-called information sharing era.

On the other hand, a franchise business refers to a relationship in which a franchise conducts business by providing the franchise with know-how, such as organization, education, product supply, sales management, and opening of a store, with the right to use a brand.

In other words, a franchise business is a type of business in which a manufacturer or seller of a product is made and sold as a headquarters, and an independent retailer is a merchant and chained into a retail business.

At this time, instead of giving franchisees exclusive goodwill in the region, the company directly configures and manages the types of products, advertisements, store interiors, and services handled by the company, as well as providing educational support, management guidance, and promotion to franchisees. It also provides various management know-how including support.

On the other hand, the affiliated store is a business system that pays certain costs such as affiliate fees and royalties to the head office, and directly invests the necessary funds for the business and runs an independent business through the guidance and cooperation of the head office.

After all, the franchise business is a cooperative business system between the head office and the merchant.

Currently, there are large foreign restaurants, lodging companies, and large resorts that take this form of franchise business, and through their huge capital and promotional funds, they can broadcast TV, radio, or print media such as newspapers, magazines, and the Internet. The situation is recruiting merchants.

By the way, domestic small companies that have a long tradition, for example, companies (restaurants) who have handed their hands on the basis of craftsmanship, and products (special products such as masks, mats, etc.) The small companies that manufacture them are likely to be successful through the franchise business, but most of them are local operations without scalability because they lack publicity and lack support for capital and organizational capacity such as organizational power, expertise and economics.

Therefore, there is a need for a franchise method that enables businesses to expand their business by providing information and organizational information through the Internet to form a nationwide chain of companies with such a wealth of know-how.

The present invention has been made in this context, and the information and promotional materials of companies that have been introduced through the media in connection with media management servers such as TV, radio, internet broadcasting, and magazines, and whose merchandise has been verified, have been established in the Internet communication network. Recruiting franchisees through the Internet, and providing various information necessary for the franchise business to the companies and franchisees, so that small domestic companies with abundant know-how can provide franchise franchisees without additional promotion and information collection through the Internet. Its purpose is to enable recruitment and operation.

1 is an exemplary view showing the configuration of a system for realizing a franchise support method using the Internet according to a preferred embodiment of the present invention.

2 is a block diagram showing the configuration of a franchise server according to a preferred embodiment of the present invention.

3 is a flowchart illustrating a franchise support method using the Internet according to a preferred embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: franchise server

101: control unit

102: media registration module

103: catering company registration module

104: merchant registration module

105: catering business information and promotional materials request module

106: Web Page Operations Module

107: database part

108: Media Information Database

109: Restaurant Information Database

110: franchise information database

111: Merchant Information Database

112: external interface

200: media management server

300: catering server

400: Merchant

500: Internet communication network

In order to achieve the above object, the present invention can be linked with a server for operating a plurality of companies and operating media for operating a media such as TV, radio, Internet broadcasting and newspapers, a database in which various information for the franchise is updated in real time Using a franchise server including a, the information and promotional material of the company introduced through the media from the media management server, the promotional and its merchandise is verified through the Internet communication network, received and stored in the database and And recruiting merchants by publishing the transmitted information and promotional material of the company on the Internet, and providing various information for franchises stored in the database in real time to the recruited merchants. There is a characteristic.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

In addition, it should be noted that the same reference numerals are given to the same components, although belonging to different drawings for convenience of understanding.

1 is an exemplary view showing the configuration of a system for realizing a franchise support method using the Internet according to a preferred embodiment of the present invention.

As shown, the franchise server 100 can communicate with a plurality of media management server 200 and catering company server 300 through the Internet communication network 500, the media from the media management server 200 After receiving the information and promotional materials of the catering establishments introduced through the Internet to promote the received data through the Internet (500) to recruit merchants of catering companies (400), the relevant data to the merchant 400 and catering company server ( 300).

2 is a block diagram showing the configuration of a franchise server according to a preferred embodiment of the present invention.

As shown, the franchise server 100 is capable of transmitting and receiving data with a plurality of media management server 200 and catering company server 300 through the external interface 112.

In this case, the media management server 200 is a system for operating a TV, radio, Internet broadcasting, magazines, newspapers, etc., and stores various types of broadcasting or written data in its own database (not shown), and catering company servers. 300 is an operating system of food companies that can communicate.

The media registration module 102 and the catering company registration module 103 are the registration information of the media and catering companies that can be linked to the franchise server 100 as described above.

The affiliated store registration module 104 receives registration information such as a trade name and a branch number of the affiliated store 400 contracted with the affiliated store 400 of the catering company.

The catering company information and promotional material request module 105 searches the database of the linked media operation server 200 to detect data on catering companies that can be franchised, and the information of catering companies introduced through the press media. It performs the function of requesting to transmit the promotional materials used in the introduction, such as video data and text data.

The webpage operation module 106 recruits the franchise affiliates 400 by providing the Internet users by contenting the information and promotional material of the catering company transmitted from the media management server 200, and when a franchise contract is established. Provides a variety of information for the franchise in real time to the restaurant company server 300 and the affiliated store (400).

The database unit 107 is a media information database 108 for storing the media information received through the media registration module 102, and catering company registration information and press input from the catering company registration module 103 A catering company information database 109 for storing information and promotional materials of catering companies received from the media operation server 200, a franchise information database 100 for storing various materials for franchises, and merchants of catering companies. It is preferably made of a merchant information database 111 that stores the merchant registration information registered at (400).

3 is a flowchart illustrating a franchise support method using the Internet according to a preferred embodiment of the present invention.

First, the media management server 200 interworking with the franchise server 100 should store the information in the media registration module 102.

In this case, as described above, the media management server 200 is a system for operating media such as TV, radio, Internet broadcasting, newspapers and magazines, and a database capable of storing a large amount of various information introduced through the media. Is stored and managed by itself (step: S1).

In particular, it is desirable to store and manage broadcasting data or text data on promising or know-how food companies introduced through its media through a separate database. There may be food companies that have a long tradition, such as food companies (restaurants) that have inherited their hands based on craftsmanship, and restaurants that have been recognized for their merchandise by developing and manufacturing quirky food.

Subsequently, the catering company information and promotional material request module 105 searches the database of the linked media management server 200 and detects catering companies that have a know-how or a promising franchise as described above. Afterwards (step: S2), the information and the promotional information (video material or text data when introduced through the medium) of the detected food service company is requested to be transmitted to the media management server 200 (step: S3).

The catering company, which is transmitted by request, is registered in the franchise server by the catering company registration module 103, and the information and promotional materials of the catering company are stored in the catering company information database 109 (step: S4). ).

At this time, for the restaurant where information and promotional materials are stored, a predetermined contract should be concluded in exchange for franchise support (step: S5) .In contrast, after receiving a request for franchise support from the restaurant in advance through the Internet, the media is operated. The franchise may be requested by requesting the information and promotional material of the catering company that requested the server 200.

Meanwhile, the webpage operation module 106 that operates a webpage according to the basic concept of franchising and recruiting franchisees discloses information and promotional materials of catering companies stored in the catering company information database 109 on the Internet 500. To recruit affiliated stores 400 (step: S6).

Preferably, at this time, the store owner who wants to apply for the franchise 400 highlights the material that has been disclosed through the media and displays the information at a glance so as to increase the franchisee's franchise motivation.

Subsequently, when a franchise contract is concluded with a catering company, various kinds of information stored in the franchise information database 110, for example, various tax and legal relations for the franchise, information for supporting the organization and sales force for public relations, management, etc. Catering company server 300 and the merchant must be provided (400) (step: S7).

In addition, if the franchise is made through the web page operation module 106 to continuously carry out the promotion of the catering company and the affiliated store 400, of course, must be thoroughly followed.

Although the preferred embodiments of the present invention have been described in detail above, those skilled in the art will appreciate that the present invention may be modified without departing from the spirit and scope of the invention as defined in the appended claims. It will be appreciated that modifications or variations may be made.

In particular, in the above embodiment, the franchise company, for example, the restaurant, but the application range of companies, such as producers, lodging companies, etc. that have a certain know-how recognized its commerciality.

Therefore, changes in the future embodiments of the present invention will not be able to escape the technology of the present invention.

As described above, according to the present invention, a franchise can be identified using a media operating server linked to the Internet, and the information and promotional materials of the company are received and opened on the Internet to recruit merchants and various necessary for the franchise business. Since information can be continuously provided to companies and franchisees, domestic small businesses with abundant know-how can recruit and operate franchise franchises through the Internet without additional publicity and information gathering. It has a ramifications.

Claims (5)

Using a franchise server that can be linked with a media management server for operating a plurality of company servers and media and an internet communication network, and a database in which various information for franchises are updated in real time, Requesting and transmitting information and promotional material of a company introduced through the media from the media operating server and verified its commerciality through the internet communication network, and storing the information and promotional materials in the database; Recruiting affiliates of the companies by publishing information and promotional materials of the companies stored in the database on the Internet; The franchise support method using the Internet comprising the step of providing a variety of information for the franchise stored in the database to the companies and recruited merchants in real time. The method of claim 1, wherein the company is any one of a catering company, a producer, and a lodging company. The method of claim 1, wherein the media is at least one of a television, a radio, an internet broadcast, a newspaper, and a magazine. The method of claim 1, wherein the media management server automatically stores and manages information and promotional materials of companies introduced through the media in an embedded database. The method of claim 1, further comprising the step of signing a predetermined contract in exchange for franchise support with the company.