KR20020075644A - system for measuring advertisement effect through network and method therof - Google Patents

Abstract

PURPOSE: A system and a method for measuring the effectiveness of an advertisement via a network are provided to offer the effectiveness of an advertisement to an advertiser by measuring the effectiveness of the advertisement in real time. CONSTITUTION: An advertisement database(131) is stored with the information about an advertisement corresponding to an advertisement code. A measurement database(134) is stored with the information about advertisement watching. If an advertisement code is transmitted from a user terminal(30) through a network(20), an advertisement measuring unit(123) stores an input advertisement code in the measurement database depending on the elapse of a predetermined measurement period. A report preparation unit(125) writes out a report on the effectiveness of an advertisement based on the information about advertisement watching stored in the measurement database and transmits the report to an advertiser terminal(40).

Description

System for measuring advertisement effect through network and method therof}

The present invention relates to a system and method for measuring advertisement effect. More specifically, the present invention relates to a system and method for measuring the effect on advertisement made through various advertisement media in real time through a wired or wireless network.

In general, all the products sold (all tangible and intangibles) are known to consumers through advertisements, and consumers are motivated to purchase information and information on various products through such advertisements.

Advertisements are used as the biggest catalysts to increase the consumer's motivation to buy, and are carried out through various media such as newspapers, magazines, TV, radio, and flyers. Recently, with the rapid increase in the spread of the Internet, people around the world have shared various information through the same medium of the Internet, and the advertisement using the Internet is increasing rapidly in proportion to this change.

Advertisers are investing huge amounts of money in various advertising media to promote the sale of products, so how many people see the advertisements and also what kind of people (different according to characteristics such as age, education, location, gender, etc.) It is necessary to obtain information on whether the advertisement has been viewed and to make the advertisement more efficient based on this information.

Therefore, the technical problem to be achieved by the present invention is to provide an advertising effect measuring system and method for measuring the advertising effect in real time to provide to the advertiser.

Here, the advertising effect indicates how and how many people an advertisement made through various advertising media has been delivered.

1 is a structural diagram of a system for measuring advertisement effect through a network according to an embodiment of the present invention.

2 is a diagram illustrating an advertisement code classification according to an embodiment of the present invention.

3A and 3B are flowcharts illustrating a method for measuring advertisement effect through a network according to an embodiment of the present invention.

4 is a diagram illustrating an advertisement effect measurement path according to an embodiment of the present invention.

5 is a structural diagram of a user terminal according to another embodiment of the present invention.

Advertisement effect measurement system according to a feature of the present invention for achieving the technical problem is an advertisement effect measurement system connected to the user terminal and the advertiser terminal through a network,

An advertisement database in which advertisement information is stored for each advertisement code; A measurement database storing advertisement viewing information for measuring advertisement effectiveness; When the advertisement code is transmitted from the user terminal through a network, the advertisement measuring unit for storing the input advertisement code in the measurement database according to whether the time point at which the corresponding advertisement code is input has passed a preset measurement period, And a processing server including a report preparing unit which prepares an advertisement effect report based on the advertisement viewing information stored in the measurement database and delivers the advertisement effect report to the advertiser terminal.

In addition, the advertisement effect measurement system according to another aspect of the present invention, the key input unit for inputting the advertisement code; A wireless communication unit performing data transmission and reception through wireless communication; Memory; An advertisement measuring unit which corresponds to a time point at which an advertisement code is input to the advertisement code input through the key input unit and stores the data in the memory, and controls data transmission and reception of the wireless communication unit, and controls the wireless communication unit after a set measurement period is completed. And a user terminal including a control unit including a reception control unit for transmitting advertisement viewing information including an advertisement code stored in the memory and an advertisement input time point, and an advertisement effect measurement system connected through a network. A database storing advertisement viewing information; And

And a processing server including a report preparing unit which prepares an advertisement effect report based on advertisement viewing information stored in the measurement database.

The advertisement effect measuring system having such a feature may further include a timing database in which a measurement compensation time is stored corresponding to an advertisement code. In this case, the processing server may further include an advertisement code input from the user terminal. When stored in the database, and further comprises a measurement timing adjustment unit for performing a compensation process by adding the measurement compensation time corresponding to the advertisement code to the set measurement time. In this case, the advertisement measuring unit of the processing server determines whether the time point at which the advertisement code is input has passed the measurement period based on the compensated measurement period.

Here, the measurement period may be a period during which the advertisement is distributed through the advertising medium, the advertisement effect report, how many users per hierarchy, including gender, occupation, region, and education in response to the advertisement code of the advertisement Information indicating whether the advertisement was viewed, information indicating which media the viewer viewed through the advertisement, the total number of users who viewed the advertisement, and a plurality of information representing the advertisement effect including the advertisement viewing rate accordingly.

In addition, the advertising effect measurement system having such a feature, the point processing unit for performing a compensation process for giving a predetermined point to the user who entered the advertising code; And a point database in which points are stored corresponding to the user identification number.

According to another aspect of the present invention, a method of measuring advertisement effect is a method of measuring advertisement effect of a system connected to a user terminal through a network. When an advertisement code is transmitted from a user terminal through a network, a time point at which the corresponding advertisement code is input Determining whether an already preset measurement period has passed; If the input time point has not passed the measurement period, storing the input advertisement code and the input time point in correspondence with a user identification number in a measurement database; And when the measurement period is completed, generating an advertisement effect report based on advertisement viewing information stored in the measurement database and delivering the report to the advertiser.

In addition, when the measurement compensation time is given to the advertisement code input from the terminal, the method may further include adding the measurement compensation time to a measurement period for measuring the effect of the advertisement having the corresponding advertisement code. In this case, the measuring period determining step determines whether the advertisement code input time has passed the measurement period based on the compensated measurement period.

In addition, the advertisement effect measuring method according to another aspect of the invention, the step of storing the advertisement code input time corresponding to the advertisement code input by the user terminal; Transmitting, by the user terminal, advertisement viewing information including the stored advertisement code and an input time point to the measurement system; The measurement system includes the step of creating an advertisement effect report based on the advertisement viewing information delivered from the user terminal and delivering to the advertiser.

In the advertisement viewing information delivery step, the user terminal may deliver information identifying the user together with the advertisement viewing information.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates a structure of a system for measuring advertisement effect through a network according to an embodiment of the present invention.

As shown in FIG. 1, an advertisement effect measurement system (hereinafter, referred to as a measurement system) 10 through a network according to an exemplary embodiment of the present invention may include various types of networks 20, a telephone network, the Internet, a wireless communication network, and the like. And a plurality of user terminals 30 and advertiser systems 40 through all wired and wireless networks.

The user terminal 30 is a communication device that can notify whether or not to view an advertisement by accessing the measurement system 10 through the network 20. For example, a wired telephone, a mobile communication terminal, a computer, a TV with Internet access, and the like. Various communication devices may be used. Accordingly, a user (advertiser accessor who visually, auditoryly, or olfactoryly accesses advertisements made through various media) can access the measurement system 10 conveniently and quickly using PC communication, the Internet, wireless Internet, and telephone network. have.

Advertiser terminal 40 is also a variety of communication devices that can be connected to the measurement system 10 through the network 20 to request the advertising effect measurement, in addition to devices such as wired telephones, mobile communication terminals, computers, TV, Internet connection It may also be a server running an advertising site.

The measurement system 10 connected to the user terminal 30 and the network 20 to enable the user to notify whether or not to watch a particular advertisement and measure the effect of the advertisement according to the notification result is a network ( 20, the interface server 11 for access and exchange of information, the processing server 12 for measuring the effect on a specific advertisement based on various information transmitted through the interface server 11, a plurality of information is stored Database server 13, and mail server 14.

The interface server 11 allows the plurality of terminals 30 and 40 to be connected through the network 20, in particular, the telephone network, and provides a voice notification of the connection process, and the plurality of terminals 30 through the Internet. Web server 112 to allow 40 to connect, and a swap gateway server 113 to allow a plurality of terminals (30, 40) to connect through a wireless communication network. In addition, various interface means may be included to allow users to access the measurement system via other networks.

The interface server 11, which enables terminals to access the measurement system 10 through various networks, converts various information provided through the processing server 12 to conform to a communication standard, thereby providing a plurality of terminals 30 and 40. Or to receive the information transmitted from the terminals 30 and 40 through the network 20 to the processing server 12. The mail server 14 transmits and receives e-mails with the terminals 30 and 40 through the network 20.

Meanwhile, the mobile communication service system (not shown) may be connected to the measurement system 10 through the network 20 so that the mobile communication terminal is connected to the mobile communication terminal through the wireless communication network. For example, the measurement system 10 may be connected to the measurement system 10 through a LAN, or may communicate with the measurement system 10 through a separate dedicated line.

Such a mobile communication service system connects a mobile communication terminal connected through a wireless communication network to a wired network such as the Internet, thereby enabling information confirmation and information input on the wired network, and since such technology is already known, a detailed description thereof is omitted. do.

The database server 13 includes an advertising database 131, an advertiser database 132, a user database 133, a measurement database 134, a timing database 135, a report database 136, and a point database 137. do.

The advertisement database 131 stores information on an advertisement requested by an advertiser. For example, an advertisement medium type (advertisement such as TV, leaflet, Internet, etc.) corresponds to an identification number assigned to each of the requested advertisements, that is, an advertisement code. Information indicating which advertisement medium is advertised), time of advertisement, product type to be advertised, a measurement period for measuring advertisement effect, advertisement characteristics, an advertiser, and the like.

The advertiser database 132 stores information about an advertiser who has requested to measure the effectiveness of a specific advertisement. For example, the advertiser contact information, advertiser name, e-mail address, URL of a site, Information such as a person in charge may be stored.

The user database 133 stores information about a user (named an advertisement monitor) that can be notified of an advertisement and receive a reward, for example, an identification number (ID) assigned to the user. In response to identification, information such as a password, name, age, education, address, occupation, and contact information (such as a mobile phone number or a landline phone number) for logging in may be stored. This user information can be used as a basic data for later grasping the advertising effect of each layer.

The measurement database 134 stores information indicating the effect of the advertisement for each specific advertisement, that is, advertisement viewing information. For example, the user ID, the viewing time, the viewing place, and the number of viewers who viewed the advertisement for each advertisement code are stored. Information indicating how many people connected to the corresponding advertisement, such as may be stored. For the sake of convenience, the term "viewing advertisement" refers to accessing the advertisement in various ways.

The timing database 135 stores information for compensating for the advertisement effect measurement period. For example, the advertisement measurement compensation time given according to the advertisement time and the advertisement time may be stored for each advertisement code. Here, the advertisement measurement compensation time refers to the time required for a user watching the advertisement to access the measurement system 10 and input viewing information when the advertisement is advertised for a very short time such as 20 seconds through a medium such as a TV. It represents the time for extending the kind of measurement period given in consideration.

The report database 136 stores information representing an advertisement effect on a specific advertisement. For example, a report indicating an effect of the advertisement is stored for each advertisement code.

Ad effectiveness reports include the total number of users who viewed this ad at the time the particular ad was distributed, the viewership of the ad, the characteristics of the audience (classified by user characteristics such as age, occupation, gender, education, region, etc.), Advertisers, such as advertisers, are created based on advertisement effect measurement data for the corresponding advertisement and include various information for notifying the advertiser.

The point database 137 stores reward data (hereinafter, referred to as points) given to each user who has acted as an advertisement monitor, i.e., a user who watches a particular advertisement and accesses and notifies the viewer of the viewing of the advertisement. have. For example, information such as an advertisement code viewed by each user's ID, the number of times of notifying whether to be connected, and a point may be stored.

In the present exemplary embodiment, the information stored in the data server 13 is classified and stored into a plurality of databases 131 to 137, but the information stored in each database 131 to 137 may be stored in one database. It is not limited to what is described in the description.

Based on a plurality of information stored in the database server 13, the processing server 12 for measuring the advertising effect over the network is an advertisement register 121, authentication processing unit 122, advertising measuring unit 123, The measurement timing adjusting unit 124, the report preparation unit 125, and the point processing unit 126 are included.

The advertisement registration unit 121 receives information about an advertisement for requesting an advertisement effect measurement from an advertiser, gives an advertisement code, stores the advertisement code in the advertisement database 131, and stores the advertiser information in the advertiser database 132. Do this.

Advertiser information, advertisement information, etc. may be provided from the advertiser terminal 40 through a network, or may be provided through offline, such as mail. When provided via offline, it is input by the administrator of the measurement system and stored in the database.

The authentication processing unit 122 manages information about the user. Specifically, the authentication processing unit 122 authenticates a user registered as a member based on registration as a member who can notify advertisement viewing through a network and data stored in the user database 133. Do this.

The advertisement measuring unit 123 receives the advertisement information and the viewing information viewed by the user from the user terminal 30 connected through the various networks 20 and performs the advertisement connection measuring operation of storing in the measurement database 134. In particular, based on the final advertisement effect measurement period provided from the measurement timing adjusting unit 124 to measure whether or not the user views the advertisement.

The measurement timing adjusting unit 124 selectively gives a measurement compensation time to the measurement period set according to the advertisement accessed by the user so that the advertisement access measurement operation is performed for an appropriate period. That is, the timing controller 124 selectively adds the measurement compensation time to the advertisement effect measurement period set for the corresponding advertisement to finally calculate the measurement period, and provides the calculated measurement period to the advertisement measuring unit 123. Efficiently measure whether a user accesses an advertisement. Here, the preset measurement period for each advertisement may be a period during which the corresponding advertisement is distributed through the medium in order to measure the advertising effect in real time.

Upon completion of the advertisement measurement period, the report generator 124 generates a report indicating the effect of the advertisement for each advertisement based on the information stored in the measurement database 134, and sends the generated report to the mail server 14 or a separate communication line. Send to the advertiser terminal 40 through.

The point processing unit 125 grants a point to the user who notifies whether the advertisement is connected, and updates the point database 137 according to the result.

Here, each of the components 121 to 126 is illustrated to operate in the processing server 12, but is not limited thereto and may be implemented as an independent server to process corresponding functions. In addition, the functions of the parts are separated for convenience of description, but are not necessarily limited to the above separated state.

Based on this structure, the operation of the advertisement effect measurement system through the network according to an embodiment of the present invention will be described in detail.

First, the measurement system 10 receives the information on the advertisement to be requested to measure the advertising effect from a plurality of advertisers through the network 20 to build an advertising database 131, in addition to the various ways such as through the mail Receive and build an advertisement database 131.

For example, when the advertiser connects to the access system 10 through the terminal 40 and requests the advertisement effect measurement, the advertisement register 121 receives the advertisement information and the advertiser information from the advertiser terminal 40 and receives the provided information. Generate and assign advertising code based on that.

In this case, the advertisement registration unit 121 may allow the advertiser to select the form of the advertisement code, for example, the number of digits, and generate the advertisement code based on the number of digits selected by the advertiser to give the corresponding advertisement requested to measure the effect of the advertisement database. (131).

In the present embodiment, the advertisement code is classified according to the advertisement medium and the registration order, and for example, may be classified as shown in Table 1 below for each advertisement medium.

One 2 3 4 5 6 7 8 9 0 TV (Including radio) Internet advertising (including wireless internet advertising) Newspaper Magazine leaflet Yes ratio number Video among advertising products designated by advertiser Paper items among products designated by advertiser

As shown in Table 1 above, a specific number is assigned to each advertisement medium, and each number is assigned as a head number of an advertisement code and may be applied to three or more digits. In this case, 9 and 0 are used when the advertiser directly requests separate management measurement for a specific product. For example, it may be used to request a monthly advertisement measurement in a "△△ magazine" and a ○○ product advertisement effect measurement request on a 34 channel broadcast. Can be. In addition, the advertisement code may be classified as shown in FIG. 2. An ad code classification table is illustrated in FIG. 2.

Meanwhile, the advertisement information stored in the advertisement database 131 may be extinct, for example, may be automatically deleted according to the type of period in which the corresponding advertisement ends or measures the effect of the corresponding advertisement. Therefore, the same advertisement code may be used as a number indicating different advertisement products over time.

After the advertisement code is assigned to the advertisement requested to measure the advertisement effect and registered in the advertisement database 131, the measurement system 10 receives the advertisement access information from the users who connect through various networks, and thus the effect of the specific advertisement. Measure

3A and 3B sequentially illustrate a method of measuring advertisement effect through a wireless network according to an embodiment of the present invention.

First, advertisements registered in the measurement system 10 are distributed to users through various media such as TVs, radios, outdoor display devices, Internet sites, wireless Internet sites, magazines, leaflets, and the like. At this time, each advertisement is distributed with the advertisement code given by the measurement system 10, so that users can recognize the advertisement code of the advertisement.

A user who accesses an advertisement through such various media, that is, visually or aurally, accesses the measurement system 10 as shown in FIG. 3A to notify that he or she has viewed the advertisement. 10 performs advertisement effect measurement.

Users can access the measurement system 10 through various paths. Various paths through which users access the measurement system to notify the viewing of advertisements are illustrated in FIG. 4.

For example, as illustrated in FIG. 4, a user who views an advertisement through a TV, a radio, a magazine, or the like may access the measurement system 10 using a landline telephone, in which case the ARS server 111 is connected to the telephone network. Voice information is automatically provided to users who access through the user to input advertisement viewing information. At this time, the ARS server may connect the user terminal to a processing device (not shown) of the counselor as needed by the user, so that the user may input advertisement viewing information through the counselor.

In addition, a user who has viewed an advertisement through a TV, a radio, a magazine, or the Internet can access the measurement system 10 by using an Internet-enabled terminal such as a computer. When a user runs a program (for example, a web browser) for network connection on a computer, that is, a terminal 30, and inputs a URL for connecting to the measurement system 10, this URL information is displayed in a web browser. Is transformed and packetized by HTTP (hypertext transfer protocol) and then transmitted to the measurement system 10 via the network 20, whereby the web server 112 of the measurement system 10 corresponds to the URL information. The web page is transmitted to the user terminal 30, and the transmitted web page is converted into a window state on the web browser and displayed. Accordingly, the user checks various information provided by the measurement system 10 through a web page displayed on the screen of the terminal 30 and inputs advertisement viewing information.

In addition, a user who has viewed an advertisement through a TV, a radio, a magazine, the Internet, or a wireless Internet can conveniently access the measurement system 10 anywhere using a mobile communication terminal. When the user inputs the URL of the measurement system 10 to the mobile communication terminal, the URL information is converted into a wireless markup language (WML) through a wireless application protocol (WAP) gateway, and then mobile communication through the network 20 (mobile communication network). The mobile communication service system connects the mobile communication terminal to the swap gateway server 113 of the measurement system 10 according to the URL information, and the user transmits the measurement system through the mobile communication terminal. Check the various information provided by (10) and enter the advertisement viewing information. In addition to such a path, the user may access the measurement system through various networks (S100).

As described above, when a user connects through various paths, the authentication processing unit 122 of the processing server 12 performs a user authentication process based on authentication information (ID or password) provided from the user terminal 30. In more detail, when the input authentication information is not stored in the user database 133, the authentication processing unit 122 may provide a connection disable message to the corresponding user terminal 30 to perform a non-authentication process such as notifying that the login has failed. If the inputted authentication information is stored in the user database 133, the advertisement viewing information is input (S110). This authentication step may optionally be performed.

When the authenticated user inputs the advertisement code included in the advertisement viewed by the user, the measurement timing controller 124 first determines whether the measurement compensation time should be given to the advertisement.

The measurement timing controller 124 searches the timing database 135 based on the input advertisement code, and when the corresponding advertisement code is stored in the timing database 135, the measurement compensation time corresponding to the corresponding advertisement code is measured. That is, the measurement period is finally calculated by adding to the set period in order to measure how many users watched the currently advertised advertisement. However, if the advertisement code input by the user is not stored in the timing database 135, the measurement period already set is set as the final measurement period.

For example, if an ad goes out through a medium such as a TV for a very short time of about 20 seconds, and is set to a period in which the advertising effect is measured only for the 20 seconds after the ad, the user watches the advertisement and the ad code. The time from entering the advertising code to the measurement system 10 of the present invention after recognizing is very short. Therefore, in this case, the measurement period is extended by adding the measurement compensation time considering the user's advertisement code input time to the set measurement period.

In this way, a measurement compensation time is provided for each advertisement characteristic to selectively extend the measurement period, and then the set measurement period is provided to the advertisement measuring unit 123.

The advertisement measuring unit 123 determines whether the point in time when the user inputs the advertisement code has passed the measurement period based on the measurement period adjusted by the measurement timing adjusting unit 124 (S160). If the time point when the user inputs the advertisement code has not passed the measurement period, the user ID, the input time point, and the like are stored in the measurement database 134 in response to the advertisement code input by the user, and thus the advertisement viewing information, It registers as data for measuring the effect (S170).

However, if the time when the user inputs the ad code has passed the measurement period, it is determined that the user is not qualified as data for measuring the real-time effect of the corresponding ad, and the user inputs the ad code as the advertisement viewing information. Do not (S180).

As shown in FIG. 3B, the point processor 126 compensates for participating in the advertisement effect measurement by adding a certain point to the corresponding user. That is, the number of times the user inputs the advertisement code in correspondence with the user's ID and the corresponding point are stored in the point database 137.

In this way, the measurement period is adjusted for each characteristic of the advertisement, and only the effect (advertisement viewing of multiple users) generated during the adjusted measurement period is measured (S190 to S210).

Next, when the measurement period is over, the report preparation unit 125 creates a report showing the real-time derivative effect of the advertisement based on the measurement data stored in the measurement database 134. For example, a table showing how many users watched the advertisement by the hierarchy, such as gender, occupation, region, and education, corresponding to the advertisement code of the advertisement, a table indicating the medium through which the advertisement was viewed, and the advertisement. After generating a report consisting of various advertisement measurement result data such as the total number of users watched and the advertisement viewing rate according to the result, the created left is transmitted to the terminal 40 of the advertiser requesting to measure the effect of the advertisement. The generated report is then stored in the report database 136 corresponding to the advertisement code or the advertiser identification number (S220 to S230).

By measuring the effectiveness of advertising described above, advertisers can see in real time how many different levels of people have watched during the time they have been spending their ads. It becomes (S240).

In addition to such an embodiment, the advertisement effect measurement module may be installed in a mobile terminal such as a mobile communication terminal of the user so that the user may participate in the advertisement effect measurement more conveniently.

5 shows the structure of a user terminal constructed on the basis of this concept.

As shown in FIG. 5, a user terminal according to another embodiment of the present invention includes a wireless communication unit 31, a control unit 32, a key input unit 33, and a memory 34 that perform operations specific to a mobile communication terminal. ) And the display unit 35.

The wireless communication unit 31 which performs a terminal-specific operation may include an antenna 311, a duplexer 312, a wireless receiver 313, a wireless transmitter 314, a modulator 315, an interleaver and an encoder 316, and a deinterleaver. And a decoder 317, a DSP (Digital Signal Processor) 318, an A / D converter 319, a D / A converter 320, a microphone 321, and a speaker 322. Since the structure and operation of each unit performing such wireless communication are well known technologies, detailed descriptions thereof will be omitted.

The key input unit 33 includes a plurality of keys capable of inputting numbers and letters and various function keys to transfer the user's input to the control unit 32, and in particular, an advertisement code or the like is input by the user. The display unit 35 displays various screens to be shown to the user under the control of the control unit 32, in particular, a screen such as a menu for inputting an advertisement code.

The control unit 32 includes a transmission and reception control unit 321 for controlling transmission and reception of the wireless communication unit 31 and an advertisement measurement unit 322 for performing advertisement effect measurement. The transmission / reception control unit 321 controls operations of the modulation / demodulation unit 315 and the voice processing DSP 318 of the wireless communication unit 31 so that the modulation / demodulation of the transmitted / received signals and the processing of the audio signal are performed. When the advertisement code is input through the key input unit 33, the advertisement measuring unit 322 corresponds to a point in time at which the advertisement code is input to the input advertisement code and stores it in the memory 34. Then, after a certain time or when there is a call from the measuring system according to the present invention, the measurement data (advertising code, input time, media for viewing the advertisement, etc.) stored in the memory 34 is stored in the user identification number (herein, unique to the terminal). Number, or may be a user ID) to control the wireless communication unit 31 to transmit to the measurement system 10.

The memory 34 includes EEPROM (Electrically Erasable Programmable Read Only Memory), Flash ROM, Random Access Memory (RAM), and the like, and includes call connection data including various data required for the terminal under the control of the controller 32. In particular, it stores advertisement viewing information (advertising code, input time, medium for viewing advertisement, etc.) for measuring the advertisement effect according to the present invention.

Under such a structure, the user can store the advertisement code of the advertisement viewed by the user anytime, anywhere in the terminal 30.

Specifically, when a user encounters a TV or outdoor advertisement, and sets a menu for inputting an advertisement code on his terminal 30, the controller 32 causes the advertisement code input screen to be displayed on the display unit 35. After that, the advertisement code input through the key input unit 33 is stored in the memory 34, and in particular, the time point at which the advertisement code is input is corresponded to the advertisement code so as to confirm whether the advertisement code is input during the measurement period. Save to 34.

This advertisement code input operation is repeatedly performed according to a user's selection. If there is a call from the measurement system 10 or a set time elapses, the controller 32 reads all measurement data stored in the memory 34 and wirelessly. It is provided to the communication unit 31 to be transmitted to the measurement system 10.

At this time, the terminal unique number or the user ID is transmitted together so that the measurement system 10 can identify the user, and the processing server 12 of the measurement system 10 is a user terminal (such as the embodiment described above). Based on the measurement data transmitted from 30), the advertisement code input by the user during the measurement period is extracted and used as data for measuring the effect of the advertisement, and based on the terminal unique number or the user ID transmitted from the terminal 30. The user is rewarded according to the advertisement code input, that is, points are given.

According to this embodiment, the user can participate in the advertisement effect measurement without accessing the measurement system, so that the active advertisement effect measurement of the user can be made to improve the advertisement marketing effect of the advertiser.

The invention is susceptible to various modifications and implementations without departing from the scope of the following claims.

As described above, according to an embodiment of the present invention, it is possible to know how many users watched the corresponding advertisement in real time according to the time when the advertisement went out. Therefore, advertisers can know in real time how many different classes of people watched during the time the advertisement was exported, and more efficient advertising marketing can be performed based on the real-time advertising effect.

In addition, according to the embodiment, the user can participate in the advertisement effect measurement without accessing the measurement system through his mobile communication terminal, so that the user can actively measure the advertisement effect, thereby improving the advertisement marketing effect of the advertiser.

In addition, the rewards of the user's input of the advertising code can be encouraged, thereby inducing the voluntary user to participate in the measurement of the advertising effect. As a result, more people are more likely to watch the advertisement. have.

Claims (10)

In the advertisement effect measurement system connected to the user terminal and the advertiser terminal through a network, An advertisement database in which advertisement information is stored for each advertisement code; A measurement database storing advertisement viewing information for measuring advertisement effectiveness; When the advertisement code is transmitted from the user terminal through a network, the advertisement measuring unit for storing the input advertisement code in the measurement database according to whether the time point at which the corresponding advertisement code is input has passed a preset measurement period, After the process is completed, a processing server including a report creation unit for generating an advertising effect report based on the advertisement viewing information stored in the measurement database and delivers to the advertiser terminal Advertising effect measurement system comprising a. A key input unit for inputting an advertisement code; A wireless communication unit performing data transmission and reception through wireless communication; Memory; An advertisement measuring unit which corresponds to a time point at which an advertisement code is input to the advertisement code input through the key input unit and stores the data in the memory, and controls data transmission and reception of the wireless communication unit, and controls the wireless communication unit after a set measurement period is completed. In the advertisement effect measurement system is connected via a network with a user terminal including a control unit including a control unit for transmitting the advertisement viewing information including the advertisement code and the advertisement input time stored in the memory; A database storing advertisement viewing information transmitted from the user terminal; Processing server including a report creation unit for creating an advertising effect report based on the advertisement viewing information stored in the measurement database Advertising effect measurement system comprising a. The method according to claim 1 or 2, And a timing database in which measurement compensation time is stored corresponding to the advertisement code. The processing server may further include a measurement timing adjusting unit configured to add and compensate a measurement compensation time corresponding to the advertisement code to a preset measurement time when the advertisement code input from the user terminal is stored in the timing database. , The advertisement measuring unit of the processing server determines whether the time point at which the advertisement code is input has passed the measurement period based on the compensated measurement period. The method according to claim 1 or 2, And the measurement period is a period during which the advertisement is distributed through the advertisement medium. The method according to claim 1 or 2, The advertisement effect report may include information indicating how many users watched the advertisement by hierarchy, including gender, occupation, region, and education, corresponding to the advertisement code of the advertisement, information indicating the medium through which the advertisement was viewed, Advertising effect measurement system, characterized in that consisting of a plurality of information representing the effect of advertising, including the total number of users who watched the advertisement, and thus the advertising viewership. The method according to claim 1 or 2, A point processor configured to perform a compensation process of granting a predetermined point to a user who inputs the advertisement code; And A point database in which points are stored corresponding to the user identification number Advertising effect measurement system further comprising. In the method of measuring the advertising effect of a system connected to a user terminal through a network, If the advertisement code is transmitted from the user terminal through the network, determining whether a time point at which the corresponding advertisement code is input has passed a preset measurement period; Storing the input advertisement code and the input time point in correspondence with a user identification number in the measurement database when the input time point has not passed the measurement period; And When the measurement period is completed, creating an advertising effect report based on the data stored in the measurement database and delivering to the advertiser Advertising effect measurement method comprising a. The method of claim 7, wherein If the measurement compensation time is given to the advertisement code input from the terminal, adding the measurement compensation time to a measurement period for measuring the effect of the advertisement having the corresponding advertisement code; And the measuring period determining step determines whether the advertisement code input time has passed the measurement period based on the compensated measurement period. Storing, by the user terminal, an advertisement code input time corresponding to the input advertisement code; Transmitting, by the user terminal, advertisement viewing information including the stored advertisement code and an input time point to the measurement system; The measurement system generates an advertising effect report based on the advertisement viewing information delivered from the user terminal and delivers to the advertiser Advertising effect measurement method comprising a. The method of claim 8, In the measuring data delivery step, the user terminal delivers information that can identify the user with the advertisement viewing information.