KR20020075057A - Analysis management method and apparatus of web surfing data - Google Patents

Abstract

PURPOSE: A method for analyzing and processing web surfing data of a panel and a device thereof are provided to grasp an action style of a domestic Internet user by extracting a panel according to a ratio of ages, a ratio of local areas, and a sex ratio and constituting a population. CONSTITUTION: General panel computers(10) transmit information data of a web site. A DAS server(63) transmits information of panel inputted at installing the panel computer(10) automatically when a web browser is operated. A digital signal processing server(67) receives information data transmitted through an Internet network(40) in the panel computer(10), extracts panels by considering a ratio of ages, a ratio of local areas, and a sex ratio of Internet users, and constitutes a population. A database(69) stores data processed in the server. A system managing station(50) searches and extracts data stored in the database(69), monitors an activity of the panel, and controls an operation of a system.

Description

Analysis method and apparatus for web surfing data analysis of panel {Analysis management method and apparatus of web surfing data}

The present invention relates to a web surfing data analysis processing method and apparatus for a panel using the Internet, and more particularly, by extracting a panel in consideration of the age, regional, and gender ratios of Internet users to construct a population. The present invention relates to a web surfing data analysis processing method and apparatus for a panel using the Internet which can be understood as a behavioral pattern.

With the rapidly increasing number of panels using the Internet, many companies that are aiming for successful online marketing have recently shown a keen interest in collecting visitor information from websites.

Regardless of online content providers, e-commerce sites, online marketers and advertising companies, the gathering of consumer activity information on the Internet and effective management of the accumulated database will become an important and critical factor in the future of online marketing activities. will be.

This web tracking data provides information about how visitors enter and leave the site, where they go, what layers they visit, and what content they are interested in.

Site-based survey methods have been mainly conducted for Internet users, which are limited to quantitative measures such as the number of visitors, page views, and clicks through software that analyzes server log files.

In other words, surveys, such as hits and page views, do not provide information that can identify the specific behavior of the user (panel) on the Internet. Also, in order to establish a marketing strategy for Internet business, You need specific and accurate data.

However, the user-centered research method has a problem in that it is different from the actual Internet user's conception ratio because the user population is based on the unspecified Internet user, not the demographic composition ratio.

Therefore, the present invention was created to solve the above-mentioned shortcomings, and an object of the present invention is to extract a panel in consideration of the age, regional, and gender ratios of Internet users, thereby constructing a population, and thus, specific behavior patterns of domestic Internet users. The present invention provides a method and apparatus for analyzing web surfing data of a panel using the Internet, which can be understood as follows.

In order to achieve the above object, a web surfing data analysis processing apparatus for a panel using the Internet according to the present invention includes conventional panel computers for transmitting information using a website, and information transmitted from the panel computer through an internet network. A digital signal processing server constituting a population by extracting a panel considering the age ratio, region ratio, and gender ratio of an Internet user, a database storing data processed by the server, and stored in the database. It consists of a system management station that retrieves and extracts data, monitors panel activity, and controls the operation of the system.

1 is a view showing a web surfing data analysis processing apparatus of a panel according to the present invention.

2 is a flow chart illustrating the operation of the apparatus according to the invention.

3 shows a list of files and file contents transferred from a panel computer to a server installed in an internet data center.

4 shows an example of a search list and search results for extracting data stored in a database of a server installed in an Internet data center for processing and storing digital signals.

* Description of the symbols for the main parts of the drawings *

10 ... panel computer 20 ... firewall

30 ... Internet communication service device 40 ... Internet network

50 ... System Bureau60 .... Internet Data Center

Switching hub 63 DAS server

65.Hub 69 Database

Hereinafter, the present invention will be described in more detail with reference to the illustrated drawings.

1 is a view showing a web surfing data analysis processing apparatus of the panel according to the present invention, Figure 3 is a view showing the file list and file contents transmitted from the computer of the panel to the server installed in the Internet data center, Is a diagram illustrating an example of a search list and a search result for extracting data stored in a database of a server installed in an Internet data center and processing and storing digital signals.

The apparatus for analyzing web surfing data of a panel shown in FIG. 1 includes a conventional panel computer 10 for transmitting information data for using a website, and the panel computer 10 transmitted from the panel computer 10 through an internet network 40. A digital signal processing server 67 constituting a population by extracting a panel in consideration of age, region, and gender ratios of Internet users by receiving information data, and a database 69 storing data processed by the server 67. And a system management station 50 that searches and extracts data stored in the database 69, monitors panel activities, and controls the operation of the system.

The operation of the web surfing data analysis processing apparatus of the panel having the above configuration will be described in detail with reference to the accompanying drawings.

In the device according to the present invention, the panel computer 10 is connected to the Internet network 40 by various methods such as a telephone modem, a cable modem, high-speed communication, etc., and the LAN environment of the workplace is also various forms such as a firewall 20. Is connected to the Internet network 40.

When the panel computer 10 or the like downloads and installs a program transmitted to the server for DAS 63 through the Internet, each time the web browser is driven, the panel computer 10 forms a network with the server for the DAS 63. The data is transmitted to the DAS server 63 in real time.

Each panel computer 10 generates one file every hour in the form of data transmitted to the server 63 as shown in FIG. That is, u2000-09-06: 14 refers to a file that collects web surfing data from 13 o'clock to 14 o'clock on September 6, 2000, and a file name beginning with D is a digital signal processing signal as in D2000-09-04: 09. The file stored in the database 69 which stores the data processed by the server 67 is shown.

By separating the file names in this way, it is easy to distinguish whether or not the data is stored in the database, and the administrator can prevent the data from being reflected twice in the database.

The file list generated in the server 63 for DAS shown in FIG. 3 is classified from section a to section e. The section a indicates a ID used when the panel registers as a panel ID, and the section b indicates a panel serial number. This is a number assigned by one panel to distinguish between these two locations when using computers at work and at home.

Section c is SURFING time, which means that the panel can see the contents by downloading all contents of the web browser site, and section d means the time of staying on the site, which indicates the time to check the contents on the visited site. , e section is the site URL, which means the URL of the site visited by the panel.

On the other hand, Figure 2 is a flow chart illustrating the operation of the apparatus according to the present invention, step S1 is a step of configuring the panel.

In step S1, a panel is formed according to the demographic composition ratio of Internet users based on the results of domestic Internet user surveys, and a representative group by gender, age, and region is extracted, and the panelists are inquired by telephone or e-mail. By telling us the password to access the next system, only the panel we want can download the program and install the computer.

In step S2, it is determined whether the panel that has downloaded the program from the system wishes to join the site, and the panel who wishes to join the program includes the terms and notices given to the panel upon signing up and a notice that informs the benefits of the panel. Get consent.

In step S2, the panel wishing to join proceeds to step S3 and registers the personal information of the panel, where the items satisfying the search conditions, which are the criteria for analyzing the Internet usage behavior, are configured and the personal privacy is maximized. Organize the data so that only user ID and serial number can be identified to ensure it is guaranteed.

When the personal information is registered in step S3, in step S4, after confirming the ID and password input by the panel in the previous step, select the Internet environment and the connection location of the panel, and then proceed from step S5 to step S8 to perform the DAS server 63 ) And the IP address of the server for digital signal processing 67 are recorded in the register of the panel computer to operate the network.

In other words, if you input the information on the panel once during installation, the panel is automatically sent to the server when the web browser is run without the need to reconnect at the next connection, and the digital signal processing server processes the data to process step S7. The database is stored in the same database, and the population is classified statistically as shown in step S8 using the type of site used by the panel.

According to the present invention described above, by selecting the panel according to the composition ratio of the Internet users by age, gender, and region, it is possible to reduce the deviation from the actual Internet users to provide specific data for domestic Internet users to do effective marketing activities It can be effective.

Claims (3)

General panel computers for transmitting information data using information on the website, A DAS server in which the information of the panel input when the computer of the panel is installed is automatically forwarded when the web browser is driven; A server for digital signal processing receiving information data transmitted through an internet network from the panel computer and extracting a panel considering an age ratio, a region ratio, and a gender ratio of an internet user to construct a population; A database storing data processed by the server; And a system management station for retrieving and extracting data stored in the database and monitoring the activity of the panel and controlling the operation of the system. The apparatus of claim 2, wherein the file contents generated in the DAS server include a panel ID, a panel serial number, a time, a site dwell time, and a site name. Judging steps to select a panel and determine if you wish to join, The personal personal information registration step of the panel which registers the personal information of the panel if the panel desires to join as a result of the judgment in the judgment step; Downloading the program when the personal information of the panel is registered; When the panel starts surfing the web, the transmission step of checking the panel ID, panel serial number, time, site dwell time, site name and transmitting the corresponding data to the server; Analyzing the data corresponding to the panel ID, panel serial number, time of day, site dwell time, site name sent to the server and using it to classify according to age ratio, regional ratio, and gender ratio of Internet users Web surfing data analysis processing method of panel.