WO2007136177A1 - Real-time accessor marketing system and method - Google Patents

Real-time accessor marketing system and method Download PDF

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Publication number
WO2007136177A1
WO2007136177A1 PCT/KR2007/002139 KR2007002139W WO2007136177A1 WO 2007136177 A1 WO2007136177 A1 WO 2007136177A1 KR 2007002139 W KR2007002139 W KR 2007002139W WO 2007136177 A1 WO2007136177 A1 WO 2007136177A1
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WO
WIPO (PCT)
Prior art keywords
user
server
operator
accessor
function
Prior art date
Application number
PCT/KR2007/002139
Other languages
French (fr)
Inventor
Yong Jung Bang
Original Assignee
Yong Jung Bang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to KR20060044960 priority Critical
Priority to KR10-2006-0044960 priority
Priority to KR20060064177 priority
Priority to KR10-2006-0064177 priority
Priority to KR10-2006-0113682 priority
Priority to KR1020060113682A priority patent/KR100709584B1/en
Application filed by Yong Jung Bang filed Critical Yong Jung Bang
Publication of WO2007136177A1 publication Critical patent/WO2007136177A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

The present invention relates generally to a real-time accessor marketing system and method thereof. According to the present invention, an operator can read the location of a corresponding ID that is generated in real-time from an accessor and database the read location in order for an administrator to confirm the location of a corresponding ID, so that a place where the accessor is located within a website can be grasped in real-time. It is also possible to track even IP change of the server of a user who gains access to the site of a variable IP user with respect to illegal click by competitor companies but not legal click by customers during the advertisement, such as Internet keyword advertising method in which the fee is billed per click on a keyword basis, during the Internet advertisement by employing the real-time accessor marketing program of the present invention. Furthermore, an open market seller, a cafe operator and so on can, in realtime, consult with an accessor who gains access to a specific web page of a plurality of websites into which REFFER including IFRAME and a scripter for location value communication have been inserted through a main web server without program installation, an applet (application) server and membership subscription. It is also possible to classify the frequency of visits to a site, of all accessors, according to first visitors and revisitors by assigning the visitors with unique cookies and corresponding IPs and automatically send greetings, set by an operator, to the accessors.

Description

Description
REAL-TIME ACCESSOR MARKETING SYSTEM AND
METHOD
Technical Field
[1] The present invention relates generally to a real-time accessor marketing system and method thereof, and more particularly, to a real-time accessor marketing system and method thereof, in which an operator can previously input and store contents that are frequently used during consultation with an accessor and can converse with the accessor using the contents through mouse click, in which an operator can send the download path of a necessary file to an accessor screen during consultation with the accessor in order for the accessor to download the file through mouse click, in which an operator can read the location of a corresponding ID that is generated in real-time from an accessor and database the read location in order for an administrator to confirm the location of a corresponding ID, so that a place where the accessor is located within a website can be grasped in real-time, in which it is possible to track even IP change of the server of a user who gains access to the site of a variable IP user with respect to illegal click by competitor companies but not legal click by customers during the advertisement, such as Internet keyword advertising method in which the fee is billed per click on a keyword basis, during the Internet advertisement by employing the real-time accessor marketing program of the present invention, in which an open market seller, a cafe operator and so on can, in real-time, consult with an accessor who gains access to a specific web page of a plurality of websites into which REFFER including IFRAME and a scripter for location value communication have been inserted through a main web server without program installation, an applet (application) server and membership subscription, in which it is possible to classify all accessors who visit a site according to first visitors and revisitors by assigning the visitors with unique cookies and corresponding IPs and automatically send greetings, set by an operator, to the accessors, and in which it is possible to output a warning message to the screen of a server of a user who accesses Internet advertisement, charged per click, by clicking on the advertising or register the screen with the favorites and then induce the user to access the favorites. Background Art
[2] In the prior art, in order to employ information such as contents, a community and counsel, users who access a website require databased (OfB) unique IDs. Even when website information is simply used, users have to experience an unnecessary user ID registration process. [3] Furthermore, a variety of types related to conventional dialog and guidance services are described.
[4] First, Cyworld has a function of exchanging instant messages in real-time, but has a form in which members exchange instant messages after login. Cyworld is not a dialog (chatting window) form.
[5] Second. SayClub enables chatting between members without installing a chatting program, but requires members to login after member subscription.
[6] Third, some of chatting sites require an ActiveX program or an execution program to be installed in a personal server in order to perform chatting without member subscription.
[7] Fourth, some sites provided a real-time chatting (dialog) with an operator after login after member subscription, but now have all stopped service. The site adopted a simple bulletin modified form in which all persons can share information in opened space not an 1 : 1 form of a website visitor and an operator. In this case, a visitor became not a unique ID, hindering separate dialog.
[8] All the conventional sites require that a program for member subscription or a dialog/counsel community be installed. However, the present invention can provide a smooth community between users and an operator without member subscription or the installation of a program.
[9] Accordingly, there is an urgent need for the development of a real-time accessor marketing system, in which an operator can read the location of a corresponding ID that is generated in real-time from an accessor and database the read location in order for an administrator to confirm the location of a corresponding ID, so that a place where the accessor is located within a website can be grasped in real-time, it is possible to track even IP change of the server of a user who gains access to the site of a variable IP user with respect to illegal click by competitor companies but not legal click by customers during the advertisement, such as Internet keyword advertising method in which the fee is billed per click on a keyword basis, during the Internet advertisement by employing the real-time accessor marketing program of the present invention, an open market seller, a cafe operator and so on can, in real-time, consult with an accessor who gains access to a specific web page of a plurality of websites into which REFFER including IFRAME and a scripter for location value communication have been inserted through a main web server without program installation, an applet (application) server and membership subscription, and it is possible to classify all accessors who visit a site according to first visitors and revisitors by assigning the visitors with unique cookies and corresponding IPs and automatically send greetings, set by an operator, to the accessors. Disclosure of Invention
Technical Problem
[10] Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and an object of the present invention is to provide a real-time accessor marketing system and method thereof, in which an operator can previously input and store contents that are frequently used during consultation with an accessor and can converse with the accessor using the contents through mouse click.
[11] Further, another object of the present invention is to provide a real-time accessor marketing system and method thereof, in which an operator can send the download path of a necessary file to an accessor screen during consultation with the accessor in order for the accessor to download the file through mouse click.
[12] Furthermore, still another object of the present invention is to provide a real-time accessor marketing system and method thereof, in which it is possible to output a warning message to the screen of a server of a user who gains access to Internet advertisement, charged per click, by clicking on the advertising or register the screen with the favorites and then induce the user to access the favorites. Technical Solution
[13] According to the present invention, an operator can read the location of a corresponding ID that is generated in real-time from an accessor and database the read location in order for an administrator to confirm the location of a corresponding ID, so that a place where the accessor is located within a website can be grasped in real-time. It is possible to track even IP change of the server of a user who gains access to the site of a variable IP user with respect to illegal click by competitor companies but not legal click by customers during the advertisement, such as Internet keyword advertising method in which the fee is billed per click on a keyword basis, during the Internet advertisement by employing the real-time accessor marketing program of the present invention.
[14] Furthermore, according to the present invention, an open market seller, a cafe operator and so on can, in real-time, consult with an accessor who gains access to a specific web page of a plurality of websites into which REFFER including IFRAME and a scripter for location value communication have been inserted through a main web server without program installation, an applet (application) server and membership subscription. It is also possible to classify the frequency of visits to a site, of all accessors, according to first visitors and revisitors by assigning the visitors with unique cookies and corresponding IPs and automatically send greetings, set by an operator, to the accessors.
Advantageous Effects [15] As described above, according to the present invention, an operator can read the location of a corresponding ID that is generated in real-time from an accessor and database the read location in order for an administrator to confirm the location of a corresponding ID, so that a place where the accessor is located within a website can be grasped in real-time. It is also possible to track even IP change of the server of a user who gains access to the site of a variable IP user with respect to illegal click by competitor companies but not legal click by customers during the advertisement, such as Internet keyword advertising method in which the fee is billed per click on a keyword basis, during the Internet advertisement by employing the real-time accessor marketing program of the present invention. Furthermore, an open market seller, a cafe operator and so on can, in real-time, consult with an accessor who gains access to a specific web page of a plurality of websites into which REFFER including IFRAME and a scripter for location value communication have been inserted through a main web server without program installation, an applet (application) server and membership subscription. It is also possible to classify the frequency of visits to a site, of all accessors, according to first visitors and revisitors by assigning the visitors with unique cookies and corresponding IPs and automatically send greetings, set by an operator, to the accessors. Brief Description of the Drawings
[16] FIG. 1 is a block diagram of a real-time accessor marketing system according to an embodiment of the present invention;
[17] FIGS. 2 to 7 illustrate screens shown to describe the embodiment of FIG. 1;
[18] FIG. 8 is a block diagram of a real-time accessor marketing system according to another embodiment of the present invention;
[19] FIGS. 9 and 10 illustrate screens shown to describe the embodiment of FIG. 8;
[20] FIG. 11 is a block diagram illustrating a relationship in which an operator previously inputs and stores contents that are frequently used during consultation with an accessor in order to use them for a conversation according to an embodiment of the present invention;
[21] FIG. 12 illustrates a screen shown to describe the embodiment of FIG. 11;
[22] FIG. 13 is a block diagram illustrating a relationship in which an operator sends the download path of a necessary file to an accessor screen during consultation with an accessor in order for the accessor to download the file according to an embodiment of the present invention;
[23] FIG. 14 illustrates a screen shown to describe the embodiment of FIG. 13;
[24] FIG. 15 is a block diagram illustrating a relationship in which at which place within a website an accessor is located can be confirmed according to an embodiment of the present invention; and
[25] FIG. 16 illustrates a screen shown to describe the embodiment of FIG. 15.
Mode for the Invention
[26] In order to accomplish the above objects, a real-time accessor marketing system includes a user server having a function of allowing a user to gain access to a web server through the user server, a function of automatically downloading a unique cookie value connected to a corresponding IP generated within the web server and storing the unique cookie value connected to the corresponding IP, a function of confirming greetings of an operator of a website, and a function of allowing the user server to receive an access history warning message, a favorite registration menu and a changed IP from the web server, wherein the access history warning message, the favorite registration menu and the changed IP are displayed on a screen of the server of the user who gains access to the web server by clicking on Internet advertisement charged per click; and the web server having a function of reading REFFER and a location value, confirming an access time (click time), clicked sites (overture CPC advertisement sites, Naver, Daum, etc.), referred keywords and an IP, and classifying CPC advertisement click accessors, when the user accesses the web server through the user server, a function of determining whether the IP is an IP that has ever accessed the web server before, if, as a result of the determination, the IP is an IP that has ever accessed the web server before, matching the IP that has been stored and has ever accessed the web server before to a unique cookie/an access history pattern comparing the IP and the IP that has ever accessed the web server before, determining whether the user is a user who uses the same IP as the IP that has ever accessed the web server before, storing and counting a changed IP and an access history, and if, as a result of the determination, the IP is an IP that has never accessed the web server, determining whether the unique cookie value exists in the user server, a function of, if, as a result of the determination, the unique cookie value exists in the user server, finding an IP that has ever been connected before, storing and counting an access history along with the changed IP, generating a unique cookie value connected to a corresponding IP, and automatically downloading the unique cookie value on the user server, a function of making reference to the access history, classifying visitors and revisitors and automatically transmitting set corresponding greetings, etc. to the user server, a function of, after making reference to the access history, classifying CPC advertisement click accessors, sending an access history warning message, a favorite registration menu and a changed IP to a screen of a server of a user who gains access to Internet advertisement charged per click by clicking on the Internet advertisement, a function of reading the whole history of an accessor of a corresponding site, which is stored at an output point of time depending on the number of times that the accessor who clicks on the CPC advertisement set by the operator visits a warning window, and if a corresponding accessor accesses the CPC advertisement, automatically outputting an access history, a changed IP, the frequency of access, portal sites clicked on, keywords clicked on after inquiry, and click hour, minutes and seconds of a corresponding accessor, a favorite addition menu and a warning message, instead of greetings, and a function of sending a warning message to a screen of a server of a user who accesses Internet advertisement charged per click by clicking on the Internet advertisement, registering the user with the favorites, and inducing access to the favorites. [27] Furthermore, in order to accomplish the above objects, a real-time accessor marketing system includes a user server having a function of allowing a user to gain access to a website through the user server or finishing access to the website, and a function of transmitting conversations between temporary IDs of users or conversations between a user and a logined operator ID, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time, send and store a message in order to confirm the conversation; a web server having a function of, when the user accesses a website through the user server, reading a session and an IP, automatically generating the user's unique temporary ID, determining whether such access is a member login access, and assigning the generated unique temporary ID to the user, or if the user inputs a dialogue name, automatically generating the input dialogue name as a unique ID and assigning the unique ID to the user, a function of databasing the generated temporary ID, a function of, when the session is ended, automatically deleting the temporary ID, a function of removing the generated temporary ID from the database, a function of displaying the databased temporary ID list so that the ID list can be seen by an operator only or all of accessors, a function of reading a location of a corresponding temporary ID assigned to the accessor, databasing the read location, allowing an administrator to confirm the location so that the administrator can know whether the accessor has accessed a website, moved to which place and stayed how long, a function of displaying the displayed operator ID so that the displayed operator ID can be seen by all of accessors, or when showing the operator login status to the user, displaying, to bad accessors, an operator login status underlined by using an IP and cookies so that the operator login status is not seen by the bad accessors, and a function of, in conversations between temporary IDs that are automatically generated when users gain access to a website or conversations between a user and a logined operator ID, transmitting conversations between corresponding IDs, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time and confirm the conversations; an operator server having a function of allowing the operator to login to a website through the operator server and view the temporary ID list of the databased accessors, a function of sending conversations between the user and the logined operator ID, storing received conversations, and sending and storing a message so that each ID (of the user or the operator) can automatically scan the stored conversations in real-time and confirm the conversations, a function of allowing an operator of a website to previously input and store contents that are frequently used during consultation with an accessor and perform a conversation with the accessor through mouse click, and a function of allowing the operator to send a download path of a file, which is required by the accessor who has registered with a web library, to an accessor screen while the operator of the website consults with the accessor so that the accessor can download the file through mouse click; a user server using an open market having a function of allowing the user to access a web page with which IFRAME tags of specific web pages with which HTML codes of a web server, such as an open market, can be registered and a dialogue window has been registered, and enter or exit the web page, and a function of allowing the user to send a written message to the web page and confirm the message; and a web page of the open market web server having a function of allowing the user who uses the open market to gain access to the web page, write a message and confirm the written message, and a function of allowing the user to send an IP, REFFER, a unique cookie, a location, a session and the written message to a main web server and receive a temporary ID, operator information and an answer message. [28] Furthermore, in order to accomplish the above objects, a real-time accessor marketing method includes the steps of allowing a user to gain access to a web server by clicking on an advertising keyword of a click-based billing method through a user server; when the user accesses the web server through the user server, reading REFFER, a location value and a cookie to confirm an access time, a clicked site on which advertising has been posted, referred keywords and an IP, and classifying CPC advertisement click accessors; determining whether the IP is an IP that has ever accessed the web server before, if, as a result of the determination, the IP is an IP that has ever accessed the web server before, comparing the IP with the IP that has been stored in and has ever accessed the web server before by matching the IP that has ever accessed the web server before to a unique cookie/an access history pattern, determining whether the user is a user who uses the same IP, and storing and counting a changed IP and an access history, and if, as a result of the determination, the IP is not an IP that has ever accessed the web server before, determining whether there is a unique cookie value in the user server; if, as a result of the determination, there exists a unique cookie value in the user server, finding an IP that has ever been connected before, storing and counting an access history along with a changed IP, and if, as a result of the determination, there does not exist a unique cookie value in the user server, generating a unique cookie value that is connected to a corresponding IP, and automatically downloading the unique cookie value onto the user server; downloading a unique cookie value connected to a corresponding IP that is generated within the web server, and storing a unique cookie value connected to a corresponding IP; inquiring an access history, classifying visitors and revisitors, automatically sending set corresponding greetings, etc. to the user server, classifying CPC advertisement click accessors, and sending an access history warning message, and a favorite registration menu and a changed IP to a screen of a server of a user who accesses Internet advertisement charged per click by clicking on the Internet advertisement; and confirming greetings of an operator of a website from the user server, and outputting a warning window.
[29] The present invention will now be described in detail in connection with a preferred embodiment with reference to the accompanying drawings.
[30] FIG. 1 is a block diagram of a real-time accessor marketing system according to an embodiment of the present invention. FIGS. 2 to 7 illustrate screens shown to describe the embodiment of FIG. 1.
[31] Referring to FIGS. 1 to 7, a real-time dialogue and guidance service system according to an embodiment of the present invention includes a user server 100 and a web server 200. The functions of each of the servers are described below.
[32] The user server 100 has a function of allowing a user to gain access to a web server through a user server, a function of automatically downloading a unique cookie value connected to a corresponding IP generated within the web server and storing the unique cookie value connected to a corresponding IP, a function of confirming greetings of an operator of a website, and a function of allowing the user server to receive an access history warning message, which is received on a screen of the server of the user who gains access to the web server by clicking on Internet advertisement charged per click, a favorite registration menu and a changed IP from the web server.
[33] The web server 200 has a function of reading REFFER and a location value, confirming an access time (click time), clicked sites (overture CPC advertisement sites, Naver, Daum, etc.), referred keywords and an IP, and classifying CPC advertisement click accessors, when the user accesses the web server through the user server, a function of determining whether the IP is an IP that has ever accessed the web server before, if, as a result of the determination, the IP is an IP that has ever accessed the web server before, matching the IP that has been stored and has ever accessed the web server before to a unique cookie/an access history pattern comparing the IP and the IP that has ever accessed the web server before, determining whether the user is a user who uses the same IP as the IP that has ever accessed the web server before, storing and counting a changed IP and an access history, and if, as a result of the determination, the IP is an IP that has never accessed the web server, determining whether the unique cookie value exists in the user server, a function of, if, as a result of the determination, the unique cookie value exists in the user server, finding an IP that has ever been connected before, storing and counting an access history along with the changed IP, generating a unique cookie value connected to a corresponding IP, and automatically downloading the unique cookie value on the user server, a function of making reference to the access history, classifying visitors and revisitors, and automatically transmitting set corresponding greetings, etc. to the user server, and a function of, after making reference to the access history, classifying CPC advertisement click accessors, sending an access history warning message, a favorite registration menu and a changed IP to a screen of a server of a user who gains access to Internet advertisement charged per click by clicking on the Internet advertisement.
[34] In a web page screen as illustrated in FIG. 2, while Internet advertisement, advertising such as overture and so on of a method in which a charge is per click on a keyword basis, of Internet advertisement employing a corresponding program, illegal click by competitor companies not legal customers can be tracked. Furthermore, when a user server of an accessed IP gains access to a website, a cookie value that is automatically shut down can be encrypted, made unique and downloaded. Thus, when a user accesses the website, the user can read the unique cookie value and count the frequency of access of an accessor IP. In the case of a variable IP, when an IP is changed, a unique cookie value that is automatically downloaded from the website of the user server, and the IP of the user server connected to a corresponding unique cookie and a changed IP history are stored in the web server.
[35] In other words, if an accessor accesses a website, it is determined whether the IP of the accessor is an IP that has visited the website. It is then determined whether a unique cookie value of a corresponding site exists in a user server. The number of access is then counted. Furthermore, a website operator can know an access time, inquired sites and clicked advertisings, portal sites that are posted and exposed, searched keyword information, a changed IP and a previous IP of accessors by reading REFFER and a location value when they gain access to (keyword advertising such as overture and click choice).
[36] As can be seen from an accessor screen and an operator automatic message function setting screen as illustrated in FIGS. 3 to 7, if an automatic greeting mode or an administrator direct entry mode is selected, greetings can be selectively sent to a person with whom a conversation is held for the first time and a person with whom a conversation was held. [37] FIG. 3 illustrates an access screen in which messages can be automatically received from an operator simultaneously with access, and FIG. 4 illustrates an operator screen for an accessor consultation content input when a query message is received from an accessor. Further, FIG. 5 illustrates a screen for generating an accessor list by assigning a temporary ID to an accessor who gains access to a website. In this case, after querying the access history of the accessor, a database is queried as to a consultation history, etc. of revisitors and first visitors, and greetings is set to an ID that is temporarily generated. The greetings are colored on the screen in order to classify them. Referring to FIG. 6, when the automatic greeting mode or the administrator direct entry mode is selected, greetings is selectively sent to a person with whom a conversation is held for the first time and a person with whom a conversation was held. Furthermore, referring to FIG. 7, illegal click by competitor companies, etc. that access a website through CPC advertisement click is sensed, and a favorites menu, an access history, a warning sentence, a changed IP and so on are output to the screen of an accessor.
[38] Furthermore, when an accessor accesses a website, a corresponding IP is read and is matched to an access history pattern in order to discriminate different users who access the same website with the same IP. In other words, in the process of determining whether a corresponding IP of an accessor is an IP that has ever accessed the website before and storing the IP, if the accessor is an accessor of an IP existing in the past access history, the IP that has ever accessed the web server before is read based on a unique cookie and an access history pattern prior to a current IP of a current accessor, and is then compared with IPs that have ever accessed the web server before IPs remaining in the past access history are changed in order to determine different accessors who access the same website using the same IP of variable IP accessors. Furthermore, in the case where an IP of a corresponding accessor is an IP that has ever accessed the website server before, an IP that has ever been used before is tracked and at the same time a unique cookie of a user server is read in order to determine different user servers of the same IP of accessors who use an IP router and find a unique access history of the user server.
[39] The above embodiment is described below. A variable IP address used by an accessor [A] who had accessed http.or.kr twice on October, 2006 is:
[40] 111.111.111.1 <- once, and
[41] 222.222.222.2 <— twice. This is the access history pattern of [A].
[42] A variable IP address used by an accessor [B] who had accessed http.or.kr for the first time on November, 2006 is:
[43] 222.222.222.2 <- once.
[44] In the case where while [B] who has been allocated with the variable IP 222.222.222.2 used by [A] and uses the variable IP 222.222.222.2, [B] gains access to the same website, the variable IP of 222.222.222.2 is recognized as a different IP by matching it to the access history pattern of the variable IP of the past access history l l l.l l l.l l l.l of [A].
[45] The present invention will now be described in detail in connection with another preferred embodiment with reference to the accompanying drawings.
[46] FIG. 8 is a block diagram of a real-time accessor marketing system according to another embodiment of the present invention. FIGS. 9 and 10 illustrate screens shown to describe the embodiment of FIG. 8.
[47] Referring to FIGS. 8 and 10, a real-time dialogue and guidance service system according to another embodiment of the present invention includes a user server 100, a web server 200, an operator server 300, a user server 400 employing an open market, and a web page 500 of an open market web server. The functions of each of the technical means are described below.
[48] The user server 100 has a function of allowing a user to gain access to a website through the user server or finishing access to the website, a function of transmitting conversations between temporary IDs of users or conversations between a user and a logined operator ID, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time, send and store a message in order to confirm the conversation.
[49] The web server 200 has a function of, when the user accesses a website through the user server, reading a session and an IP, automatically generating the user's unique temporary ID, determining whether such access is a member login access, and assigning the generated unique temporary ID to the user, or if the user inputs a dialogue name, automatically generating the input dialogue name as a unique ID and assigning the unique ID to the user, a function of databasing the generated temporary ID, a function of, when the session is ended, automatically deleting the temporary ID, a function of removing the generated temporary ID from the database, a function of displaying the databased temporary ID list so that the ID list can be seen by an operator only or all of accessors, a function of displaying the displayed operator ID so that the displayed operator ID can be seen by all of accessors, or when showing the operator login status to the user, displaying, to bad accessors, an operator login status underlined by using an IP and cookies so that the operator login status is not seen by the bad accessors, and a function of, in conversations between temporary IDs that are automatically generated when users gain access to a website or conversations between a user and a logined operator ID, transmitting conversations between corresponding IDs, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time and confirm the con- versations.
[50] The operator server 300 has a function of allowing the operator to login to a website through the operator server and to view the temporary ID list of the databased accessors, and a function of sending conversations between the user and the logined operator ID, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time and confirm the conversations.
[51] The user server 400 employing an open market has a function of allowing the user to access a web page with which IFRAME tags of specific web pages with which HTML codes of a web server, such as an open market, can be registered and a dialogue window has been registered, and enter or exit the web page, and a function of allowing the user to send a written message to the web page and confirm the message.
[52] The web page 500 of the open market web server has a function of allowing the user who uses the open market to gain access to the web page, write a message and confirm the written message, and a function of allowing the user to send an IP, REFFER, a unique cookie, a location, a session and the written message to a main web server and receive a temporary ID, operator information and an answer message.
[53] In a web page screen as illustrated in FIGS. 9 and 10, in a website real-time conversation program between an accessor and an operator without program installation, an applet (application) server and membership subscription, in the case of clients or websites, such as several open markets and cafes, or open markets employing a main web server in which a program is installed, an IFRAME html code is inserted into each of regions in which a html web of a seller can be edited (FIG. 9). An open market seller, a cafe operator and so on can consult with an accessor who gains access to specific web pages of several websites into which tags are inserted in real-time through the main web server (FIG. 10). For example, a seller who registers goods with an open market, such as AUCTION, Gmarket or Interpark, and sells the goods can consult with an accessor who accesses product pages within each website even without program installation, an applet (application) server and membership subscription. In other words, an accessor can consult with an operator in real-time. Furthermore, the seller can perform real-time consultation by using the main web server in which a program is installed.
[54] When registering goods with several open markets, etc., IFRAME tag is inserted into a region whose HTML code can be inserted and edited. A session of IFRAME, an IP, REFFER and a location value of a corresponding web page are read from a main web server. A temporary ID is generated based on the ID and the session. A corresponding domain is classified according to the location value. A specific page access path of an open market is read based on the REFFER value. Accordingly, a real-time dialogue and consultation at a website can be performed between an accessor of a specific page, such as an open market, and an operator (seller) without program installation, an applet (application) server and membership subscription.
[55] FIG. 11 is a block diagram illustrating a relationship in which an operator previously inputs and stores contents that are frequently used during consultation with an accessor in order to use them for a conversation according to an embodiment of the present invention. FIG. 12 illustrates a screen shown to describe the embodiment of FIG. 11.
[56] As illustrated in FIGS. 11 and 12, in real-time consultation between an operator of a website and an accessor, the operator can previously input and store contents that are frequently used during consultation, and perform conversation with the accessor through mouse click.
[57] FIG. 13 is a block diagram illustrating a relationship in which an operator sends the download path of a necessary file to an accessor screen during consultation with an accessor in order for the accessor to download the file according to an embodiment of the present invention. FIG. 14 illustrates a screen shown to describe the embodiment of FIG. 13.
[58] As illustrated in FIGS. 13 and 14, in real-time consultation between an operator of a website and an accessor, the operator previously registers a file, which is required during consultation, with a web library (DB) so that the file can be sent to the accessor during consultation. The operator sends a file download path to the accessor screen during consultation through once mouse click so that the accessor can download the file through mouse click.
[59] FIG. 15 is a block diagram illustrating a relationship in which at which place within a website an accessor is located can be confirmed according to an embodiment of the present invention. FIG. 16 illustrates a screen shown to describe the embodiment of FIG. 15.
[60] As illustrated in FIGS. 15 and 16, in real-time consultation between an operator of a website and an accessor, it is possible to know whether the accessor has accessed a website, moved to which place, and been located at which place within the website in real-time. It allows the accessor to read the location of a corresponding generated ID in real-time and database the location so that an administrator can confirm the location. It is also possible to know whether a program has been installed, or the movement path of a site of a simple website visitor who has not been registered with the website as a member.
[61] Although the specific embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. Industrial Applicability
[62] As described above, according to the present invention, an operator can read the location of a corresponding ID that is generated in real-time from an accessor and database the read location in order for an administrator to confirm the location of a corresponding ID, so that a place where the accessor is located within a website can be grasped in real-time. It is also possible to track even IP change of the server of a user who gains access to the site of a variable IP user with respect to illegal click by competitor companies but not legal click by customers during the advertisement, such as Internet keyword advertising method in which the fee is billed per click on a keyword basis, during the Internet advertisement by employing the real-time accessor marketing program of the present invention. Furthermore, an open market seller, a cafe operator and so on can, in real-time, consult with an accessor who gains access to a specific web page of a plurality of websites into which REFFER including IFRAME and a scripter for location value communication have been inserted through a main web server without program installation, an applet (application) server and membership subscription. It is also possible to classify the frequency of visits to a site, of all accessors, according to first visitors and revisitors by assigning the visitors with unique cookies and corresponding IPs and automatically send greetings, set by an operator, to the accessors.

Claims

Claims
[1] A real-time accessor marketing system, comprising: a user server having a function of allowing a user to gain access to a web server through the user server, a function of automatically downloading a unique cookie value connected to a corresponding IP generated within the web server and storing the unique cookie value connected to the corresponding IP, a function of confirming greetings of an operator of a website, and a function of allowing the user server to receive an access history warning message, a favorite registration menu and a changed IP from the web server, wherein the access history warning message, the favorite registration menu and the changed IP are received on a screen of the server of the user who gains access to the web server by clicking on Internet advertisement charged per click; and the web server having a function of reading REFFER and a location value, confirming an access time (click time), clicked sites (overture CPC advertisement sites, Naver, Daum, etc.), referred keywords and an IP, and classifying CPC advertisement click accessors, when the user accesses the web server through the user server, a function of determining whether the IP is an IP that has accessed the web server, if, as a result of the determination, the IP is an IP that hs ever accessed the web server, matching the IP that has been stored and has ever accessed the web server before to a unique cookie/an access history pattern, comparing the IP and the IP that has ever accessed the web server before, determining whether the user is a user who uses the same IP as the IP that has ever accessed the web server before, storing and counting a changed IP and an access history, and if, as a result of the determination, the IP is an IP that has never not accessed the web server, determining whether the unique cookie value exists in the user server, a function of, if, as a result of the determination, the unique cookie value exists in the user server, finding an IP that has ever been connected before, storing and counting an access history along with the changed IP, generating a unique cookie value connected to a corresponding IP, and automatically downloading the unique cookie value on the user server, a function of making reference to the access history, classifying visitors and revisitors and automatically transmitting set corresponding greetings, etc. to the user server, a function of, after making reference to the access history, classifying CPC advertisement click accessors, sending an access history warning message, a favorite registration menu and a changed IP to a screen of a server of a user who gains access to Internet advertisement charged per click by clicking on the Internet advertisement, a function of reading the whole history of an accessor of a corresponding site, which is stored at an output point of time depending on the number of times that the accessor who clicks on the CPC advertisement set by the operator visits a warning window, and if a corresponding accessor accesses the CPC advertisement, automatically outputting an access history, a changed IP, the frequency of access, portal sites clicked on, keywords clicked on after inquiry, and click hour, minutes and seconds of a corresponding accessor, a favorite addition menu and a warning message, instead of greetings, and a function of sending a warning message to a screen of a server of a user who accesses Internet advertisement charged per click by clicking on the Internet advertisement, registering the user with the favorites, and inducing access to the favorites. [2] A real-time accessor marketing system comprising: a user server having a function of allowing a user to gain access to a website through the user server or finishing access to the website, and a function of transmitting conversations between temporary IDs of users or conversations between a user and a logined operator ID, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time, send and store a message in order to confirm the conversation; a web server having a function of, when the user accesses a website through the user server, reading a session and an IP, automatically generating the user's unique temporary ID, determining whether such access is a member login access, and assigning the generated unique temporary ID to the user, or if the user inputs a dialogue name, automatically generating the input dialogue name as a unique ID and assigning the unique ID to the user, a function of databasing the generated temporary ID, a function of, when the session is ended, automatically deleting the temporary ID, a function of removing the generated temporary ID from the database, a function of displaying the databased temporary ID list so that the ID list can be seen by an operator only or all of accessors, a function of reading a location of a corresponding temporary ID assigned to the accessor, databasing the read location, allowing an administrator to confirm the location so that the administrator can know whether the accessor has accessed a website, moved to which place and stayed how long, a function of displaying the displayed operator ID so that the displayed operator ID can be seen by all of accessors, or when showing the operator login status to the user, displaying, to bad accessors, an operator login status underlined by using an IP and cookies so that the operator login status is not seen by the bad accessors, and a function of, in conversations between temporary IDs that are automatically generated when users gain access to a website or conversations between a user and a logined operator ID, transmitting conversations between corresponding IDs, storing received conversations, and allowing each ID (of the user or the operator) to automatically scan the stored conversations in real-time and confirm the conversations; an operator server having a function of allowing the operator to login to a website through the operator server and view the temporary ID list of the databased accessors, a function of sending conversations between the user and the logined operator ID, storing received conversations, and sending and storing a message so that each ID (of the user or the operator) can automatically scan the stored conversations in real-time and confirm the conversations, a function of allowing an operator of a website to previously input and store contents that are frequently used during consultation with an accessor and perform a conversation with the accessor through mouse click, and a function of allowing the operator to send a download path of a file, which is required by the accessor who has registered with a web library, to an accessor screen while the operator of the website consults with the accessor so that the accessor can download the file through mouse click; a user server using an open market having a function of allowing the user to access a web page with which IFRAME tags of specific web pages with which HTML codes of a web server, such as an open market, can be registered and a dialogue window has been registered, and enter or exit the web page, and a function of allowing the user to send a written message to the web page and confirm the message; and a web page of the open market web server having a function of allowing the user who uses the open market to gain access to the web page, write a message and confirm the written message, and a function of allowing the user to send an IP, REFFER, a unique cookie, a location, a session and the written message to a main web server and receive a temporary ID, operator information and an answer message. [3] A real-time accessor marketing method, comprising the steps of: allowing a user to gain access to a web server by clicking on an advertising keyword of a click-based billing method through a user server; when the user accesses the web server through the user server, reading REFFER, a location value and a cookie to confirm an access time, a clicked site on which advertising has been posted, referred keywords and an IP, and classifying CPC advertisement click accessors; determining whether the IP is an IP that has ever accessed the web server before, if, as a result of the determination, the IP is an IP that has ever accessed the web server before, comparing the IP with the IP that has been stored in and has ever accessed the web server before by matching the IP that has ever accessed the web server before to a unique cookie/an access history pattern, determining whether the user is a user who uses the same IP, and storing and counting a changed IP and an access history, and if, as a result of the determination, the IP is not an IP that has ever accessed the web server before, determining whether there is a unique cookie value in the user server; if, as a result of the determination, there exists a unique cookie value in the user server, finding an IP that has ever been connected before, storing and counting an access history along with a changed IP, and if, as a result of the determination, there does not exist a unique cookie value in the user server, generating a unique cookie value that is connected to a corresponding IP, and automatically downloading the unique cookie value onto the user server; downloading a unique cookie value connected to a corresponding IP that is generated within the web server, and storing a unique cookie value connected to a corresponding IP; inquiring an access history, classifying visitors and revisitors, automatically sending set corresponding greetings, etc. to the user server, classifying CPC advertisement click accessors, and sending an access history warning message, and a favorite registration menu and a changed IP to a screen of a server of a user who accesses Internet advertisement charged per click by clicking on the Internet advertisement; and confirming greetings of an operator of a website from the user server, and outputting a warning window.
PCT/KR2007/002139 2006-05-19 2007-05-02 Real-time accessor marketing system and method WO2007136177A1 (en)

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KR20060044960 2006-05-19
KR10-2006-0044960 2006-05-19
KR20060064177 2006-07-10
KR10-2006-0064177 2006-07-10
KR1020060113682A KR100709584B1 (en) 2006-05-19 2006-11-17 Marketing service system of the realtime connecting persons and method thereof
KR10-2006-0113682 2006-11-17

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