KR20020073317A - Offering informations and using method through the mobile device for the service product which is sensitive to time - Google Patents

Abstract

PURPOSE: A method for providing and using information about time service goods using a mobile communication terminal is provided to perform a suitable discount information providing service by setting a marketing area with reference to a current position of a shop and an event closing time and accurately grasping the number of base stations included in an information providing area and the number of owners who carry mobile communication terminals. CONSTITUTION: Discount information of time service goods is collected from an information provider of a company, and collected discount information is stored in an information database(S1). An area to which information is provided using a mobile communication terminal is grasped(S2). A terminal number of a mobile communication owner in an information providing area is matched with terminal numbers of company members which provide discount information for matching clients in the area(S3). Discount information is transmitted to mobile communication terminals of the matched clients(S4). The clients buy goods by transmitted discount information(S5).

Description

Offer informations and using method through the mobile device for the service product which is sensitive to time}

The present invention sets the marketing area in consideration of the current location of the time-sensitive product or time-sensitive products and the closing time of the event (referred to as the store), and the number of base stations and mobile communication terminals in the information providing area. It is a service that provides appropriate discount information service because the number of owners can be accurately identified.

Conventionally, a discount information providing system based on location has a method of providing information through a corresponding base station considering only the current location of a mobile communication terminal. For example, information such as gas stations and restaurants nearby where a customer is currently located. To provide. This is effective only in the case of providing discount information of fixed goods in a situation in which the concept of time is not included, and thus may be an inefficient system for items such as time service goods proposed in the present invention.

For example, if a retailer's raw food cannot be used up until today's deadline, the company is offering a 30-minute to one-hour discount on items that directly lead to losses. However, discounts on time-service products offered by retailers are limited to customers who shop at stores during the event, so the loss cannot be reduced. The present invention provides discount information in consideration of store location and event time by providing discount information not only to customers in the store, but also to customers near the store in the provision of discount information on time-sensitive items. By setting the information provision area for the customer, it accurately identifies customers who match the number of the corresponding base stations and provides appropriate discount information. Therefore, the information provider can minimize losses through attracting customers and reduce unnecessary marketing costs. The customer can receive discount information immediately available.

The present invention provides a discount benefit to the customers in the area by setting the information providing area in consideration of the current location and the event time of the discount information provider in providing the discount information of the time-sensitive time service products to the customer with the mobile communication terminal There is a purpose. The key part of the present invention is the establishment of the information provision area, which is different from the existing method, which is the current location of the discount information provider (eg, dense residential area, urban center, urban outskirts, traffic area, etc.) and event time. (E.g., 9:00 pm (1 hour event), 7:00 pm (30 minute event), etc. The information provision area calculated for the customer who owns the mobile terminal can receive the discount after receiving the information. It is a radius in time and space, and can accurately identify the number of customers matching the number of base stations in the information providing area, which can help the information provider's marketing strategy in the future.

1 is a flowchart illustrating a procedure for providing discount information of a time service product using a mobile communication terminal according to the present invention.

2 is a block diagram of a discount information providing system for a time service product using the present invention mobile communication terminal

3 is a flowchart showing an embodiment of a method for providing discount information for a time service product applied to the present invention;

<Description of Symbols for Major Parts of Drawings>

S1: Information gathering stage S2: Information gathering stage

S3: customer matching step in the area S4: information transmission step

S5: purchase step 100: mobile communication terminal (user)

200: information providing area 210 ~ 214: base station

220 to 221: base station control station 230: mobile communication switching center

231: Secondary Visitor Register (VLR) 232: Home Visitor Register (HLR)

300: system module 310: information providing area setting unit

320: customer matching unit 330: information transmission unit

400: Member DB 410: Customer DB

420: Information DB

Information collection step (S1) of collecting the discount information of the time service product from the information provider of the company to achieve the above object of the present invention, and stored in the information database; An information providing area identifying step (S2) of identifying an area to provide information using a mobile communication terminal based on the stored information; An in-domain customer matching step (S3) by matching the terminal number of the owner of the mobile communication terminal in the information providing area with the terminal number of the company members providing discount information using the mobile communication network; An information transmission step (S4) of transmitting discount information to the mobile communication terminals of the matched customers; A purchase step (S5) in which the customer purchases the product by the discount information transmitted; Consists of

1 is a view for explaining a procedure for providing discount information of a time service product using a mobile communication terminal according to the present invention as described above.

2 is a diagram showing the configuration of a system for providing discount information of a time service product using the present invention mobile communication terminal.

Referring to the configuration and operation of the present invention with reference to FIG. 1, first, in the information collection step (S1), the information provider selects a time service product to perform a discount service. The selected product may be a single item or multiple items, taking into account the circumstances of the information provider. The selected list consists of the data including the remaining quantity and the unit price of the marketing. Based on the collected data, the discount information to be provided to customers, the current location of the information provider, the event time is stored in the information DB (420). For example, a retailer can grasp the current status of raw foods up to two hours before the deadline and determine the discount rate considering the remaining quantity and the unit price, focusing on items that cannot be consumed within two hours. The event time is then stored in the distributor's information database.

The next step is to identify the information providing area (S2) to set the area to develop the marketing in consideration of the current location of the information provider and the event time. In the information providing area setting unit 310 in setting the information providing area based on the current location of the information provider and the event time from the information DB 420, the setting of the information providing area 200 reaches the store until the event start time. Based on the available area, the area is calculated based on the current location of the store, which is a factor that may affect the area setting, and the traffic conditions around the time zone. The information providing area 200 calculates the passive method of setting the radius around the time required for the store based on the statistics of traffic conditions around the time zone and a system that provides real-time traffic information (BIS, GPS, central traffic control). There is an active way of receiving data from the center, etc.) and setting the appropriate radius for the event. The information providing area 200 obtained through the passive / active method includes a mobile communication switching station 230 composed of a plurality of base stations 210 to 214 according to a radius. When the radius is large, a plurality of mobile communication switching centers 230 You can also have

The next step is to manage the base stations 210 to 214 by identifying the base stations 210 to 214 existing in the information providing area 200 set in the information providing area identifying step S2 as the customer matching step S3 in the area. It is possible to check up to the base station control stations 220 to 221 and the mobile communication switching center 230. Looking at the current mobile communication system, since the mobile communication terminal 100 can always move, the mobile communication exchange station 230 should grasp the position of the mobile communication terminal 100 in real time. Accordingly, the mobile communication terminal 100 changes the base stations 210 to 214 based on the pilot signal strengths transmitted from the base stations 210 to 214, and changes the ID of the mobile communication terminal 100 to the base stations 210 to 214. To send. The base stations 210 to 214 that have received the ID of the mobile communication terminal transmit the base station ID and the mobile communication terminal ID to the mobile communication switching station 230 through the base station control station 220 to 221, and the mobile communication switching station 230 moves. The location of the communication terminal 210 is identified in real time and stored in the VLR 231 and the HLR 232. In addition, even if the mobile communication terminal 100 does not move to report its location to the base station (210 ~ 214) every predetermined time to make the mobile communication switching station 230 to determine the location.

The information providing area 200 set in the information providing area determining step S2 includes base stations 210 to 214. In the above-described mobile communication system, the mobile communication terminal number in the information providing area 200 may be determined using the base station ID and the mobile communication terminal ID stored in the VLR 231 of the mobile communication switching center 230. The customer matching unit 320 is the number of the mobile communication terminal 100 in the marketing area 200 identified by the mobile communication exchange station 230 and the mobile communication terminal number of the customers in the customer DB 410 of the member company DB 400. You can list customers that match.

The next step is to provide discount information to the matched customers as the information transmission step (S4). Looking at the information transmission unit 330 includes the discount information stored in the information DB 420 of the member company DB 400 in the information collecting step (S1) in the customer list matched in the area customer matching step (S3) Send to 230. The discount information sent is transmitted to the matched customer through each base station (210 ~ 214).

The last step, the purchase step (S5) is a step of purchasing the discount items carried out in the store by the owners of the mobile communication terminal 100 provided with the discount information. Not only in-store customers but also nearby customers can purchase discounted items according to the event time.

3 is a flowchart illustrating an embodiment of a method for providing discount information for a time service product applied to the present invention. The flowchart of the present invention will be described with reference to FIG. 3 through a practical example as follows.

Taking raw foods among retailer's time service products as an example, grasp the stock quantity before the start of the discount event, and select the discount items first (S100). The discount level is determined by considering the quantity of inventory of the selected discounted items. Next, the store location and the event time to perform the discount event is input (S110), and the radius around the store for setting the information providing area in consideration of the input store location and the event time is calculated (S120). The location of the store and the event time in the radius calculation play an important role in the traffic situation. For example, if the store is located in the center of the city and the event takes time to commute, the radius for calculating the informational area is narrowed. In contrast, stores located in residential complexes in the outskirts will have a larger radius. The range of the information provision area changes flexibly with location and time. When the marketing area is established, the base stations in the area are automatically identified, and the switching center managing these base stations can also be identified. Depending on the range of area, there may be a plurality of base stations, and a plurality of switching stations may be included. Information of the mobile communication terminal stored in the VLR in the switching center can be known (S130). As a next step, the matching customers in the area may be selected through the mobile terminal information in the information providing area and the member DB of the company (S140), and the discount information of the company is transmitted to the selected customers. Customers who receive the discount information can get discounts from the place where they are located to nearby stores within the event time.

As described above, according to the method of providing and using information on a time service product using a mobile communication terminal according to the present invention, the discount information of a time-sensitive time service product is not only stored in the store but also in customers near the store. The information can be provided, and unlike the information providing method using the existing mobile communication terminal, the discount information can be provided to the customers who can actually receive the discount in consideration of the current location of the information provider and the discount event time. As a result of information providers, marketing costs can be reduced, and customers can receive real-time discount information available immediately.

Claims (3)

An information collecting step of collecting discount information of a time service product from an information provider of a company and storing the information in a information database; An information providing area identifying step of identifying an area to provide information using a mobile communication terminal based on the stored information; A customer matching step in the area by matching the terminal number of the owner of the mobile communication terminal in the information providing area with the terminal number of the members of the company providing the discount information using the mobile communication network; An information transmission step of transmitting discount information to the mobile communication terminals of the matched customers; A discount information providing system, comprising: a purchase step of purchasing goods by a customer based on the transmitted discount information. According to claim 1, In the information providing area identification step information setting area 200 is based on the area that the customer can reach the store before the event start time based on the factors that can affect the area setting The area is calculated based on the location and the traffic conditions around the time zone, and based on the statistics of the traffic conditions around the time zone, the system provides a passive method and a real-time traffic information that sets the radius around the time required to store. BIS, GPS, central traffic control center, etc.), and information provision area setting method that includes both parts of the active method of setting the most appropriate radius for the event time. 3. The information transmission method according to claim 1 or 2, wherein the information transmission step is matched with the owner of the mobile communication terminal registered in the database of the information provider using the information of the VLR of the exchange station within the range set in the information providing area identifying step. How to provide discount information to customers.