KR20020046072A - Target advertisement system and method - Google Patents

Abstract

PURPOSE: A system and a method for a target advertisement are provided to maximize the advertisement effect by performing the advertisement fitting to the customer tendency through the Internet. CONSTITUTION: A controller of a shop computer system reads, sorts, and stores the customer tendency data(500,505). A manager of the shop computer system accesses an ISP(Internet Service Provider) server(510) and the customer tendency data is transferred to the ISP server through the network(515). The customer tendency data is sorted and stored to a DB(520). The ISP server analyses the customer tendency data of every shop(525), makes an advertisement schedule table of every shop(530), and selects the advertisement according to the advertisement schedule table(535). In the request of the shop computer system, the ISP server transfers the advertisement schedule table and the advertisement data to the shop computer system(540). The controller stores the advertisement schedule table and the advertisement data to an auxiliary memory(545) and outputs the relevant advertisement at the scheduled time in order(550).

Description

Target advertising system and advertising method through business user analysis {TARGET ADVERTISEMENT SYSTEM AND METHOD}

The present invention relates to an advertisement system using the Internet and a method thereof, and more particularly, to a target advertisement system and an advertisement method for analyzing a characteristic of a business user such as gender, age, and usage time of a business user and performing a commercial broadcast according thereto. will be.

With the spread of personal computers (PCs) and the rapid increase of Internet users, the Internet has emerged as an information providing medium that is growing faster than any conventional media. The Internet is regarded as a means of fundamentally changing the paradigm of the new economy in the 21st century by enabling the democratization of information to the public. Currently, the public is receiving various services on the Internet through terminals such as TVs and mobile phones as well as computers. An example of trading a desired item without visiting a department store or a shopping mall and trading a stock without visiting a store is a result of the spread of the Internet.

As such, it is true that the Internet is confined to commodity trading, information provision, and commercial advertising today, but as time passes, netizens are expected to enjoy a more convenient life by providing various services.

One method for diversifying the contents provided by the Internet and maximizing the Internet utilization rate of netizens is the "Previation Information Provision Method" filed by the applicant of the present application. It is expected to act as a big issue for netizens in that the opportunity to become an entertainer can be easily realized using the Internet. On the other hand, in order for general netizens to participate in the provision of the preliminary star information, they have to have a certain system in their homes or visit a karaoke room equipped with an A / V recording system. ), Age group, and major hours of use are analyzed, and video ads can be maximized according to the analysis results.

Accordingly, an object of the present invention is to provide a target advertising system and advertising method that can maximize the advertising effect by analyzing the gender, age group, usage time distribution of business users by using the Internet to match the user's consumption tendency. .

It is still another object of the present invention to provide a target advertisement system and advertisement method capable of advertising trailers of movies to be shown in the future by analyzing the propensity of business users.

1 is a block diagram of a target advertising system according to an embodiment of the present invention.

FIG. 2 is a detailed block diagram of the A / V recording information generating unit 450 of FIG. 1.

3 is a flowchart of data transmission for a target advertisement according to a first embodiment of the present invention.

4 is a data transmission flowchart for a target advertisement according to a second embodiment of the present invention.

In order to achieve the above object, the present invention analyzes and stores a database of business user information transmitted from any business terminal through at least gender, age, and use time through a communication network, and selects an advertisement schedule selected based on the database data. And an Internet service provider server for transmitting advertisement information to the corresponding terminal of the business office through the communication network.

The office user information connected to the communication network is transmitted to the server, and the advertisement schedule and advertisement information transmitted from the server are stored in the auxiliary storage device, and then arbitrary advertisement information is read out according to the advertisement schedule. It is characterized by comprising a business-side management computer terminal for displaying on the display device.

In addition, the present invention is a system in which a plurality of business-side management computer system for transmitting and receiving data with an Internet service provider server through a communication network constitutes a network,

In the business management computer system, a first process of receiving and storing business user information;

A second step of receiving database from the business user information from the business management computer system connected to the server, and

A third process of analyzing the database user information, preparing the advertisement schedule of the corresponding establishment, selecting the created advertisement schedule and the corresponding advertisement broadcasting, and transmitting the selected advertisement schedule and the corresponding advertisement broadcasting to the corresponding management side computer computer system through the communication network;

And a fourth process of storing the advertisement schedule transmitted from the server and the corresponding advertisement broadcast and outputting the advertisement schedule to the display device according to the advertisement schedule for each advertisement time.

Hereinafter, a configuration and operation of a target advertisement system through a business user analysis according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the annexed drawings, many specific details are set forth in order to provide a more thorough understanding of the present invention, such as karaoke management computer systems, commercials, and specific processing flows. It will be apparent to those skilled in the art that the present invention may be practiced without these specific details.

Meanwhile, detailed descriptions of well-known functions and configurations, for example, general configurations of computer systems, may unnecessarily obscure the gist of the present invention.

First, FIG. 1 illustrates a configuration diagram of a target advertisement system according to an embodiment of the present invention, wherein the target advertisement system largely stores at least gender of user information transmitted from an arbitrary karaoke terminal 400 through the communication network 200. Internet service provider (Internet service) for analyzing the database by age and use time, and transmitting the selected advertisement schedule and advertisement information to the karaoke terminal 400 through the communication network 200 based on the database data. (Also referred to as a provider-side server) (ISP: 100) and the A / V recording information recorded by the user through the communication network 200 to the ISP 100 or connected to the ISP 100 server to provide an arbitrary A / Internet service provider server 100 connected to the general netizen terminal (500) receiving V recording information and the communication network (200), and inputted user information of the business. Karaoke management computer system that transmits and stores the advertisement schedule and the advertisement information transmitted from the server 100 in the auxiliary memory device 430, and then reads any advertisement information according to the advertisement schedule and displays it on a plurality of display devices. 300, 400). The karaoke management computer system (300, 400) also serves to provide the ISP 100 to the general netizens recording their organs.

In FIG. 1, the communication network 200 physically connects the ISP 100 and a plurality of netizen terminals through a physical transmission medium 250 such as an optical cable or a public telephone network. Although an embodiment of the present invention assumes a wired communication network, a system according to an embodiment of the present invention may be constructed through a wireless communication network. The karaoke management computer system 400 is largely comprised of a communication unit 410, a karaoke management computer main body 420, an auxiliary memory device 430, a data input and output device 440, and a plurality of A / V recording information generators. 450, 460, 470 and a card reader 480.

The communication unit 410 is a communication device including a modem and a LAN card to process and transmit and receive data transmitted between the karaoke management computer system 400 and the ISP server 100. The karaoke management computer main body 420 includes a controller 425 for performing overall operations of the karaoke management computer system, an interface for transmitting and receiving data to and from a memory and a peripheral device in which the control program is stored. The karaoke management computer main body 420 has a buffer memory for temporarily storing A / V recording information input from the plurality of A / V recording information generating units 450, 460, and 470, and is an image signal processing device for processing an image signal. And an audio signal processing apparatus.

The data input and output device 440 represents a data input device such as a mouse and a keyboard and a data output device such as a monitor for the user to input information, and the auxiliary memory device 430 is a hard disk drive (HDD). It includes a magnetic recording / reproducing apparatus and an optical recording / reproducing apparatus, and is controlled by the control section 425. In the exemplary embodiment of the present invention, the advertisement schedule and the advertisement information downloaded from the ISP server 100 are stored in the hard disk drive of the auxiliary memory device 430 under the control of the controller 425.

On the other hand, the card reader 480 reads the user information recorded on the inserted card and transmits it to the controller 425. The card reader 480 may be included in the karaoke management computer system 400, or may be included in the A / V recording information generation units 450, 460, and 470 provided in each karaoke room as shown in FIG.

Meanwhile, the A / V recording information generating units 450, 460, and 470 provided in each karaoke room have audio and video sources 451 and 453, an audio encoder 452 and a video encoder 454, and additional information insertion as shown in FIG. 2. A multiplexer 455, a controller 456, and a user I / F (Interface) 457 output the A / V recording information in the form of a bitstream.

Hereinafter, a process of generating A / V recording information in the form of a bitstream will be described with reference to FIG. 2.

FIG. 2 is a detailed block diagram of the A / V recording information generating unit 450 of FIG. 1.

Referring to FIG. 2, first, the audio source 451 is a medium for providing voice information and accompaniment sound of a recording target, and is composed of a microphone and a karaoke period, and is driven and controlled under the control of the controller 456. The video source 453 is a medium for obtaining video information of a recording target, and corresponds to a camera system in a video camera.

The audio encoder 452 and the video encoder 454 encode and output digital data output from the audio source 451 and the video source 453 at a preset ratio, respectively.

The additional information insertion and multiplexer 455 multiplexes the outputs of the encoders 452 and 454 into A / V recording information in the form of a bitstream, and inserts card identification additional information into the head of the corresponding A / V recording information to manage karaoke. Output to computer main body 420. The " card identification additional information " is information for identifying the main character who is the recording target on the Internet and refers to information read through the card reader 458.

Meanwhile, the controller 456 controls driving of the video source 453 and the audio source 451 according to a user operation command generated from the user I / F unit 457 and reads the card through the card reader 458. The identification information is encoded and output to the additional information insertion and multiplexing unit 455.

Hereinafter, a process of performing target advertisement by analyzing business user information in the target advertisement system having the above-described configuration will be described in detail.

3 is a flowchart illustrating a data transmission for a target advertisement according to the first embodiment of the present invention.

Referring to FIG. 3, first, a target advertisement service company through a business user analysis distributes a card prepared in advance to analyze a gender and age group of a business user offline. In this case, information for identifying an age group such as pre / late teens, pre / late teens, pre / late teens, and thirties, along with information for identifying a male / female gender is recorded on a magnetic tape surface. Therefore, the card distributor simply distributes the card by judging the gender and age group of ordinary citizens.

When the user who has received the card for identifying gender and age group visits karaoke and inserts the card into the card reader 480 provided in the karaoke management computer system 400, the control unit of the karaoke management computer system 400 is provided. In operation 425, business user information, that is, gender and age class identification information, is read in step 500. The control unit 425 classifies and stores the business user information read in step 505 and stores the card user time together with the card reading time. The classification and storage form of such shop user information is shown in Table 1 below.

user gender By age Hours of use User 1 south Late teens 19:20 User 2 female Early thirties 22:07 ： ： ： ： User n south First 20's 20:08

As shown in Table 1, the manager of the karaoke management computer system 400 classifying and storing the business user information for a predetermined time period preferentially provides the business user information to the service company through the communication server 200 and the Internet. Connect (step 900). The administrator selects and executes ancillary procedures necessary to provide the business user information through the karaoke management computer system 400. This additional procedure involves first entering a member ID and password, and then selecting a link to a page for providing business user information and selecting a data transmission. The business user information stored in the karaoke management computer system 400 is transmitted to the ISP server 100 through the communication network 200 (step 515).

On the other hand, the ISP server 100 connected to the karaoke management computer system 400 and the Internet, if there is a transmission of the business user information from the karaoke management computer system 400 is databased in step 520, each store or business is included It is possible to classify the database of business user information by location. If the business user hierarchy is significantly differentiated within the same region, the analysis of the business user analysis is severe. Therefore, it is preferable to analyze the user hierarchy for each business. As such, the ISP server 100 having the database of the business user information analyzes the user information for each business at a predetermined time period (step 525), and prepares an advertisement schedule for each business (step 530).

An example of a business-specific advertising schedule is shown in Table 2 below.

business Primary user Hours of use Remarks A business Men late teens 18:00 to 19:00 Product advertising for students Woman in late 20s 19:00 to 21:00 Product advertising for women at work Men in their late thirties 22:00 to 23:00 Product advertising for men at work B business Men in their early teens 16:00 to 17:00 Drink advertising Woman in her early twenties 21:00 to 23:00 Cosmetics advertising Men in their late forties 22:00 to 23:00 Fine wine advertising n business ： ： ：

As shown in Table 2, when the establishment-specific advertisement schedule is completed, the ISP 100 proceeds to step 535 and selects the advertisement according to the advertisement schedule. For example, a product ad targeting women in their late 20s selected ads to advertise specific products from a company, such as cosmetics company A, women's casual suits, and women's shoes. If there is a request for transmission of advertisement information from the Internet-connected karaoke management computer system 400, in response to the request to transmit the advertising schedule and the advertising information of the store (540).

In step 545, the controller 425 of the karaoke management computer system 400 having downloaded the advertisement schedule and the advertisement information by the above-described steps is stored in the auxiliary memory device 430. If the time of the timer set in the computer system 400 corresponds to the time set in the advertisement schedule, the controller 425 sequentially reads out the selected commercial and outputs an image of the karaoke cycle provided in each karaoke room. Output through the device. Preferably, it is effective to maximize the advertising effect by outputting commercials of video and audio in the standby mode of the karaoke cycle, that is, during song selection or while the song is stopped. If a song start command is input during a commercial, the commercial may be stopped and the song accompaniment may be performed.

According to the first embodiment of the present invention described above, the service provider simply analyzes the gender and age group and the main use time of the main user of the corresponding business by simply distributing a card that can identify the gender and age group. It is possible to maximize the advertising effect by sending the optimal commercial targeting the targeted user class.

4 is a flowchart illustrating a data transmission for a target advertisement according to a second embodiment of the present invention. In the second embodiment of the present invention, a service provider for performing a target advertisement through a business user analysis is freely distributed, and a predetermined price (a karaoke discount or a point accumulating point when registering as a registered member after accessing the home page of the cardholder) is performed. It is a method of performing targeted advertising by adopting a sales method that pays for the product, etc.).

Referring to FIG. 4, first, a target advertisement service company through a business user analysis promotes a business service content of a corresponding service company through an advertisement and distributes a card printed with card identification information. As a result of this promotion, the netizen who possesses a card accesses the Internet service provider server 100 and the Internet through the computer terminal 500 and the communication network 200 (step 600), and pays a predetermined price when registering as a member on the home page. If the card identification information (step 605) is input in response to the message of the content that can be provided, the ISP server 100 requests a membership registration (step 610) in response thereto. In accordance with the request for membership, netizens input member information (gender, age, occupation, etc.) to a service company that requests certain information to the ISP server 100 (step 615), and the ISP server 100 transmits the member. The information is mapped with the card identification information to form a database (step 620).

If the database of the information of the plurality of members who possess the card in this manner can be targeted by the same method as shown in FIG.

That is, a user with a card visits a karaoke room and is provided with a card reader 480 provided in the karaoke management computer system 400 or an A / V recording information generating unit 450, 460, 470 located in each karaoke room. When the card is inserted into the block 458, the control unit 425 of the karaoke management computer system 400 reads the card identification information in step 625. The controller 425 classifies and stores the card identification information read in step 630 and stores the card identification information together with the card reading time, that is, the business use time. The classification and storage form of such user information is as shown in Table 3 below.

user Card Identification Information Hours of use User 1 000102 19:20 User 2 072069 22:07 ： ： ： User n 002333 20:08

As shown in Table 3 above, the manager of the karaoke management computer system 400 that classifies and stores the card identification information of the business user for a predetermined time period, preferentially provides the service provider with the card identification information of the business user through the communication network 200. The server 100 connects to the Internet (step 635). In addition, the manager selects and executes an ancillary procedure necessary to provide card identification information of the business user through the karaoke management computer system 400. These additional procedures include first entering a member ID and password, and selecting a data transmission and a link to a page for providing card identification information of a business user. The card identification information of the business user stored in the karaoke management computer system 400 is transmitted to the ISP server 100 through the communication network 200 (step 640).

On the other hand, in the ISP server 100, which is connected to the karaoke management computer system 400 and the Internet, if there is a transmission of the card identification information of the business user from the karaoke management computer system 400, it is databased in step 645. The member information mapped to the identification information is read out and a new store user information is made into a database.

The ISP server 100 having the database of the business user information as described above analyzes the user information for each business at a predetermined time period (step 650) and creates an advertisement schedule for each business as shown in Table 2 (step 530).

When the preparation of the advertisement schedule for each business is completed as shown in Table 2, the ISP 100 proceeds to step 660 to select an advertisement according to the advertisement schedule and transmits the advertisement information from the karaoke management computer system 400 connected to the Internet. In response, the advertisement schedule and advertisement information of the corresponding business are transmitted (step 665).

In step 670, the controller 425 of the karaoke management computer system 400 having downloaded the advertisement schedule and the advertisement information by the above steps is stored in the auxiliary memory device 430. If the time of the timer set in the computer system 400 corresponds to the time set in the advertisement schedule, the controller 425 sequentially reads out the selected commercial and outputs an image of the karaoke cycle provided in each karaoke room. Output through the device.

According to the second embodiment of the present invention described above, a service company receives member information for analyzing a business user hierarchy from a card holder, analyzes the frequency of when a member who is a cardholder uses a business, and targets the user hierarchy. By advertising the best commercials that can maximize the advertising effect. Since the second embodiment of the present invention can receive more detailed member information than the first embodiment of the present invention, it is possible to examine the business user hierarchy more closely, thereby performing advertisements targeting specific customers. can do.

For reference, in the above embodiment, an embodiment of the present invention has been described by exemplifying karaoke, but a system (eg, a video room) in which a plurality of video output devices controlled by one main terminal which can access the Internet is connected to the main terminal. ) Can also perform the target advertisement according to the present invention. In addition, although the embodiment of the present invention assumes only a video commercial for promoting a product, a movie trailer and a video trailer, which are currently being screened or to be screened, may be newly updated according to a movie screening cycle without any modification.

And although not described in the embodiment of the present invention, the personal identification addition that must be performed before recording their organs using the A / V recording information generation unit as in the "prevista information providing method" previously filed by the present applicant The information input may be replaced with the provision of personally identifiable information, or may be used for the target advertisement through a form of providing personally identifiable information on the home page after providing only personal identification additional information.

Therefore, the scope of the invention should not be defined by the described embodiments, but should be defined by the equivalents of the claims and the claims.

As described above, the present invention has the advantage of maximizing the advertisement effect by analyzing the user hierarchy of a specific business and selecting and outputting the optimum advertisement according to the above, and promoting the company's products inexpensively according to the product cycle using the Internet. It can work. In addition, the business user has the advantage of obtaining a third benefit by accumulating points according to the use of the business only by providing his / her membership information, and can only see the vivid commercials that can not be felt at home and commercials that match his or her consumption tendencies. There is also the advantage of having a chance.

Claims (11)

Analyze and database the business user information transmitted from any terminal on the communication network by at least gender, age and use time, and select the advertisement schedule and advertisement information selected based on the database data through the communication network. An internet service provider server for transmitting to the terminal of the business office; The office user information connected to the communication network is transmitted to the server, and the advertisement schedule and advertisement information transmitted from the server are stored in the auxiliary storage device, and then arbitrary advertisement information is read out according to the advertisement schedule. Target advertising system through the analysis of the business user, characterized in that it consists of a business-side management computer terminal to display on the display device. The target advertisement system of claim 1, wherein at least the information on the gender, age group, and business hours of the business user is input and stored in the business management computer terminal. The target advertisement system of claim 1, further comprising a card reader configured to receive a gender and an age group of the business user in the business management computer. The target advertisement system of claim 1, wherein the plurality of display devices are half-songs controlled by the business management computer terminal. A system in which a plurality of business-side management computer systems for transmitting and receiving data with an Internet service provider server through a communication network constitute one network, In the business management computer system, a first process of receiving and storing business user information; A second step of receiving database from the business user information from the business management computer system connected to the server, and A third process of analyzing the database user information, preparing the advertisement schedule of the corresponding establishment, selecting the created advertisement schedule and the corresponding advertisement broadcasting, and transmitting the selected advertisement schedule and the corresponding advertisement broadcasting to the corresponding management side computer computer system through the communication network; And a fourth process of storing the advertisement schedule transmitted from the server and the corresponding advertisement broadcast and outputting the advertisement schedule to the display device according to the advertisement schedule for each advertisement time. The method of claim 5, wherein the business user information comprises at least information for identifying gender and age group, and business use time. The method of claim 5, wherein the commercial includes at least video product advertisement information for product advertisement and movie notice information for movie notice. A target advertising system in which a karaoke management computer system that transmits and receives data to and from an Internet service provider server through a communication network and constitutes a network is provided. A first step of requesting membership upon inputting card identification information from an internet-connected netizen terminal; A second process of mapping member information input in response to the member registration request with the card identification information and making a database; A third process of receiving card identification information of a business user who is led through the card identification information reading process from the karaoke management computer system connected to the Internet; A fourth process of reading the member information corresponding to the card identification information received from the karaoke management computer system and newly establishing a database of the store user information; A fifth process of analyzing the database user information and preparing an advertisement schedule of the corresponding establishment, selecting the created advertisement schedule and the corresponding advertisement broadcast, and transmitting the advertisement schedule to the karaoke management computer system through the communication network; And a sixth process of storing the advertisement schedule transmitted from the server and the corresponding advertisement broadcast and outputting the advertisement schedule to the display device according to the advertisement schedule. The method of claim 8, wherein the business user information is divided into at least gender, age, and business hours according to the corresponding business and is databased. 10. The method of claim 8, wherein the advertisement information is controlled to be output in a standby mode of a half song cycle. The advertisement method according to any one of claims 8 to 10, wherein the advertisement information is a movie notice advertisement.