KR20020042300A - Apparatus and method for an internet advertisement using download - Google Patents

Abstract

PURPOSE: A system and a method for Internet advertising by download are provided to combine the characteristics of off-line advertising media with the advantages of on-line advertising and to apply one-sided, active, symbolical and sensational techniques to advertising. CONSTITUTION: A user connects to a site to obtain contents via the Internet(S100) and the user is authenticated(S101). Member information is stored after upgrading and member registration agreement(S102,S104,S105). A download engine is operated(S106), and a download advertising client is installed automatically(S107). If a download request occurs, the download engine is operated and the advertising point is checked(S108,S109,S110). After advertising point checking, advertising materials are transmitted and an advertisement is played(S111,S112). The user connects to a web service unit and downloads contents materials(S113,S114). The contents are various advertising contents.

Description

Apparatus and method for an internet advertisement using download}

The present invention relates to an apparatus and method for internet advertisement using download. More particularly, the present invention provides a website for performing a video, a flash, a banner, a flow text banner advertisement during downloading, and having download contents. The present invention relates to an internet advertising apparatus and method for deriving advertisement marketing data linked with member information from a down advertisement engine mounted on a human media to verify data on advertisement effects and target advertisement for a specific layer.

Recently, as the infrastructure using the Internet is expanding, the Internet business has been treated as the best investment item and is expected to be an information communication company with unlimited potential. In addition, the Internet serves as a tool to quickly and easily meet the diverse information needs of different cultures, and it is an attractive market for advertisers because a large part of the economically active population is directly or indirectly part of the culture. In order to replace the existing off-line advertising media with various attempts, banner advertisements linking their advertising pages to square box frames of nemoran, gold banking advertisements through guest goods such as prizes and cash, and advertisement mails. It is utilized for email advertisements. The above generalized advertising technique was initially able to stand out to the existing advertisers in the off-line side, but skepticism is now emerging. The so-called 'Is the effect of advertising' does not provide any satisfactory answer to the existing advertiser's question, and the current Internet advertising price established under such circumstances reflects the advertiser's demand for advertising effect, which is relatively poor. And the negative reality of ad shrinking. Such Internet advertising is rather specific, small to medium sized, interactive, interactive, and open 24 hours, with unlimited time. In addition, the advertising production cost is significantly lower, but the advertising effect is less excellent than the existing offline, it has a passive, superficial feature that is not possible to send advertising without consumer behavior and technical consent.

Accordingly, an object of the present invention is to solve the above problems, and an object of the present invention is to provide an internet advertising apparatus and method using download that combines the features of an offline advertising medium and combines the advantages of online.

Another object of the present invention is to provide an apparatus and method for internet advertisement using download in which one-way, active advertisement persistence and symbolic and stimulating techniques are applied.

It is still another object of the present invention to provide an Internet advertisement apparatus and method using downloads without providing time-constrained live interactive advertisements that provide concentrated and detailed product information and immediately reflect consumer's desires.

1 is a block diagram of an Internet advertising apparatus using a download according to the present invention,

Figure 2 is an embodiment of the Internet advertising device using a download according to the present invention,

Figure 3 is an embodiment of the Internet advertising device using a download according to the present invention,

4 is a flow chart of the Internet advertising method using a download according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: Web service server 11: Member registration and user authentication means

12: Download means of data 13: Download add data interlocking module

20: Website DB 21: User DB

22: Data information DB 23: data loading means

24: down add server module 30: down add server

31: User short form DB construction means 32: Data and predetermined information means

33: client program installation means 34: statistics building means for each user

35: statistics building means for each predetermined information 36: predetermined information management DB building means

37: down-add installation means 38: predetermined information means

40: down add DB 41: user DB

42: predetermined information DB 43: data information DB

44: statistics DB 45: down-add DB module

50: Internet 60: User PC

61: User 70: Administrator PC

80: Down add client module

100: user means 200: web service means

300: down-add means 400: advertiser

A feature of the present invention for achieving the above object is, in the apparatus for the user and the administrator to perform the advertisement over the Internet, the web receiving and processing member registration information and data information of the user and load the material information Service means; Receive basic member information and data rating information transmitted from the web service means, and transmit the predetermined information, the data information, statistical information, and content providing fee information to the web service means, acting as an advertisement of the advertiser, payment processing, and marketing information. Down add means for transmitting to the advertiser and processing the automatic client installation; And user means for loading the material information according to the client automatic installation process of the down add means and transmitting the data information to the down add means.

Preferably, the web service means is a website information database for storing the member registration information and the material information; A down add server module for processing the predetermined information and the material information; And data loading means for loading the data information.

Preferably, the down add means is a down add database for storing the member basic information and the material information transmitted from the web service means; A down-add database module for transmitting the marketing information to the advertiser and transmitting the content providing fee information to the web service means; Down add installation means for performing a client automatic installation process so that the down add client module performs a client automatic installation; And predetermined information means for loading and storing the predetermined information from the user means.

Preferably, the user means is characterized in that it comprises a down add client module for receiving and performing the client automatic installation information from the down add means.

Preferably, the predetermined information may include CF information, flash advertisement, banner advertisement, and flow text banner advertisement.

Preferably, the material information is characterized in that it contains content such as moving pictures, MP3, the program and document material.

In still another aspect of the present invention, in a method in which a user and an administrator perform advertisements through the Internet, the user determines whether a user is a member when accessing a predetermined site. A first process of clicking; A second step of storing the member information and operating the download engine to automatically install the downad client and request a download; A third step of operating a download engine (down add) when a download is requested in the second step and confirming an advertisement location; A fourth step of sending an advertisement material in a down-add means, playing a corresponding advertisement, and accessing a web service means when an advertisement position is identified in the third process; A fifth step of determining whether or not the content material is downloaded by downloading the content material when the web service means is accessed in the fourth process; And if the content material is not 100% downloaded in the fifth process, the process returns to the third process to check the advertisement position again, and if the content material is downloaded 100%, the process includes ending the sixth process.

Preferably, the advertisement includes CF information, flash advertisement, banner advertisement, and flow text banner advertisement.

Preferably, the content material is characterized in that it comprises a moving picture, MP3, program, document material and the like.

Preferably, the content material includes all types of advertisement-related content having various download capacities.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are denoted by the same reference numerals as much as possible even if displayed on the other drawings.

1 is a block diagram of an Internet advertisement apparatus using download according to the present invention.

In FIG. 1, the present invention provides a web service server 10, a website DB 20, a down add server 30, a down add DB 40, the Internet 50, a user PC 60, and an administrator PC ( 70). The website DB 20 includes a user DB 21 and a data information DB 22. The down add DB 40 includes a user DB 41, a predetermined information DB 42, a data information DB 43, and Statistics DB 44 is included.

In order for the user and the administrator to send and receive advertisements interactively using the Internet 50 as a medium, the web service server 10 receives data input from the user PC 60 of the user through the Internet 50 and the manager's PC ( Revision management performed at 70) processes basic and data information of users. At this time, the basic information of the user is personal information and password necessary for membership registration, and the material information is information about contents such as moving pictures, MP3, seir program and document data.

The website DB 20 stores a user DB 21 for storing the basic information of the user and a data information DB 22 for storing the data information in order to store and transmit the basic information of the user processed by the web service server 10. ) The down add server 30 exchanges predetermined information with the web service server 10 through the correction management through the administrator PC 70 of the administrator. The down-add DB 40 stores the user's basic information and predetermined information processed by the down-add server 30, the user DB 41 which stores the user's basic information, CF information which is predetermined information, and flash advertisements. And a predetermined information DB 42 for storing banner advertisements and flow text banner advertisements, and a statistical DB 44 for storing statistical information transmitted from the data information DB 43 and the down-ad server 30 storing data information. )

2 is an embodiment of an Internet advertisement apparatus using download according to the present invention.

2, the present invention comprises a web service server 10, a down add server 30, a user 61, and a down add client module 80. As shown in FIG.

In order for the user 61 to receive advertisements using the Internet as a medium, the down-ad client module 80 provides data information, CF information, flash advertisements, banner advertisements, and flow texts of contents such as video, MP3, programs, and document materials. A client program that is automatically installed to download predetermined information such as banner advertisements is executed.

When the user 61 accesses the Internet, the web service server 10 downloads material information from the down-ad client module 80, registers and authenticates the user, and downloads material information to download the user's basic information and download event information. In order to generate a user, member registration and user authentication means 11 for user registration and user authentication of the user 61, data download means 12 for downloading material information, and down-add data interworking for interworking predetermined information It consists of a module 13.

The down add server 30 downloads the material information from the down add client module 80 and receives basic information and download event information of the user 61 from the web service server 10 to construct a user abbreviated database. In order to process the predetermined information, and to build statistics for each user regarding access and down times, to build statistics for each predetermined information such as age, occupation, and period, and to construct a database of predetermined information, the basic information of the user is collected from the web service server 10. A user abbreviated DB building means 31 for receiving a user abbreviated database and receiving download event occurrence information from the web service server 10 and transmitting data and predetermined information to the down-ad client module 80; Information means 32, client program installation means 33 for installing the client program, and statistics for each user User-specific statistics building means 34 for the axis, predetermined information statistics building means 35 for establishing statistics by predetermined information, and predetermined information management DB building means 36 for constructing a database for managing predetermined information. .

3 is an embodiment of an Internet advertisement apparatus using download according to the present invention.

In FIG. 3, the present invention includes a user means 100, a web service means 200, a down add means 300, and an advertiser 400.

The down add client module 80 of the user means 100 loads the data information according to the client automatic installation process of the down add means 300 and transmits it to the down add means 300. The web service means 200 receives and processes member registration information and data information of the user 61 and loads data information. The down-add means 300 receives member basic information and data rating information transmitted from the web service means 200, and predetermined information such as CF information, flash advertisement, banner advertisement, and flow text banner advertisement in the web service means 200. And Web site information DB 20 for storing the member registration information and the material information, in order to transmit data information, video information, MP3, program and document data, statistical information and content fee information. And a down load server module 24 for processing data information and a data loading means 23 for loading data information.

In addition, the down-add means 300 is a member basic transmitted from the web service means 200 in order to act on behalf of the advertisement of the advertiser 400, payment processing, marketing information to the advertiser 400 and the automatic installation of the client Down add DB 40 for storing information and data information, down add DB module 45 for transmitting the marketing information to the advertiser 400, and transmits the content providing fee information to the web service means 200, and The ad client module 80 comprises a down add installation means 37 for performing automatic client installation so as to perform automatic client installation, and predetermined information means 38 for loading and storing predetermined information from the down add client module 80. do.

4 is a flowchart of a method for internet advertisement using download according to the present invention.

In Fig. 4, the user 61 uses the Internet 50 as a medium to advertise such as CF, flash advertisement, banner advertisement, and flow text banner advertisement, and contents information such as moving images, MP3s, programs, and document materials. In order to be provided, when the user 61 accesses a predetermined site (step S100), it is determined whether or not a member (step S101), and if it is an existing member (step S102), if it is not a member, a member registration frame is performed (step S102). S103). After performing the step S103, the member join agreement button is clicked (step S104).

After completing the steps S102 and S104, the member information is stored (step S105), the download engine is operated (step S106), the downad client is automatically installed (step S107), and the download is requested (step S108). If a download is requested in step S108, the download engine (down add) is operated (step S109), and the advertisement position is checked (step S110). When the location of the advertisement is confirmed in step S110, the advertisement material is sent from the down add means 300 (step S111), the corresponding advertisement is played (step S112), and the web service means 200 is accessed (step S113). When accessing the web service means 200 in step S113, the content material is downloaded (step S114), and it is determined whether the content material has been downloaded 100% (step S115). If the content material has not been downloaded 100% in step S115, the process returns to step S110, and if the content material has been downloaded 100%, the process ends. In this case, the content material includes all kinds of advertisement-related content having various download capacities.

As described above, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

As a result, according to the Internet advertising apparatus and method using the download according to the present invention the following advantages occur.

In other words, distributed execution of objects applied to the down-add solution can be applied to a field requiring a large amount of data processing in a client / server concept to reduce excessive load on the server, and to target advertisements desired by advertisers in a specific layer. In addition, real-time advertisement can be performed even when the advertisement medium (website) to be executed is geographically and far apart, so that it is possible to obtain economic benefits and ease of operation without the need for additional system expansion or establishment of web content sites. Can be.

Claims (10)

A device in which users and administrators perform advertisements via the Internet, Web service means for receiving and processing member registration information and material information of the user and load the material information; Receive basic member information and data rating information transmitted from the web service means, and transmit the predetermined information, the data information, statistical information, and content providing fee information to the web service means, acting as an advertisement of the advertiser, payment processing, and marketing information. Down add means for transmitting to the advertiser and processing the automatic client installation; And And a user means for loading the material information and transmitting the data information to the down add means in accordance with a client automatic installation process of the down add means. The method of claim 1, wherein the web service means A website information database for storing the member registration information and the material information; A down add server module for processing the predetermined information and the material information; And Internet advertising apparatus using a download, characterized in that it comprises a data loading means for loading the material information. The method of claim 1, wherein the down add means A down-add database for storing the member basic information and the material information transmitted from the web service means; A down-add database module for transmitting the marketing information to the advertiser and transmitting the content providing fee information to the web service means; Down add installation means for performing a client automatic installation process so that the down add client module performs a client automatic installation; And Internet information apparatus using a download, characterized in that it comprises a predetermined information means for loading and storing the predetermined information from the user means. The method of claim 1, wherein the user means Internet download apparatus using a download, characterized in that it comprises a down add client module for receiving and performing automatic client installation information from the down add means. The method of claim 1, wherein the predetermined information is Internet advertising device using a download, characterized in that the CF information, flash advertising, banner advertising and flow text banner advertising. The method of claim 1, wherein the data information is Internet advertising device using a download, characterized in that it includes a video, MP3, counting program and document material. In a method in which users and administrators perform advertisements via the Internet, Determining whether the user is a member when the user accesses a predetermined site, upgrading if the user is an existing member, and clicking a member subscription agreement button if the user is not a member; A second step of storing the member information and operating the download engine to automatically install the downad client and request a download; A third step of operating a download engine (down add) when a download is requested in the second step and confirming an advertisement location; A fourth step of sending an advertisement material in a down-add means, playing a corresponding advertisement, and accessing a web service means when an advertisement position is identified in the third process; A fifth step of determining whether or not the content material is downloaded by downloading the content material when the web service means is accessed in the fourth process; And If the content material did not download 100% in the fifth process, the process returns to the third process to check the advertisement position again, and if the content material has been downloaded 100%, the method includes a sixth process of terminating. Internet advertising method. 8. The method of claim 7, wherein the advertisement is Internet advertising method using a download, characterized in that the CF information, flash advertising, banner advertising and flow text banner advertising. The method of claim 7, wherein the content material is Internet advertising method using a download, characterized in that it includes a video, MP3, video program, document material. The method of claim 7, wherein the content material is Internet advertising method using a download, characterized in that it includes all kinds of advertising-related content of various download capacity.