KR20020030566A - Internet advertisement system using a game, method thereof and storage medium storing the method - Google Patents

Abstract

PURPOSE: A system and a method for an Internet advertisement using a game and a recording media storing the method are provided to enhance the advertisement effect of various kinds of products by making a user search and select a product fit to the amount set by the user. CONSTITUTION: The system comprises a shopping service system(4) providing the products information through an exclusive line, an advertisement intermediation server computer(6) databasing the products information received from the shopping service system, providing a pricing game based on the databased products information during a certain period, databasing the game result received from the game participant, and providing a prize product by determining a winner from the databased game result after a certain period, and a plurality of user computers(2a,2b,2c) interfacing to the advertisement intermediation server computer by connecting to an Internet communication network(8).

Description

INTERNET ADVERTISEMENT SYSTEM USING A GAME, METHOD THEREOF AND STORAGE MEDIUM STORING THE METHOD}

The present invention relates to an internet advertising system and method using a game, and a recording medium recording the method.

Conventional methods of advertising certain products on the Internet using games include the following. First, Korean Patent Publication No. 10-2000-024034 of Mr. Lee Jae-yeol of the applicant discloses a method of providing an advertising quiz solver to the Internet users and providing products to the answerers. In addition, Korean Patent Publication No. 10-2000-024178 of Tak No-Jun of the applicant discloses a method of providing a prize according to the number of problems that the user fits through a quiz about a product or a company. In addition, Korean Patent Publication No. 10-2000-030339 of the applicant's standard network system discloses a method of providing a quiz on the Internet and providing at least one of cash, cyber money, or goods when the user enters a price and fits it. It is.

However, these methods have a problem in that the cost for each product advertisement is increased because the products are advertised individually.

Accordingly, an object of the present invention is to provide an internet advertising system and method using a game, and a recording medium recording the method, which enables users to search for and select a product corresponding to a set amount of money, thereby improving the advertising effect of various products. have.

1 is a schematic diagram of an internet advertising system using a game according to the present invention;

2 is a view showing an example of the contents of the home page that can be built in the Internet advertising system using the game according to the present invention.

3A and 3B (hereinafter referred to as Fig. 3) are an operation flowchart of the Internet advertisement system using a game according to the present invention.

4 is a flowchart illustrating a process of requesting advertisement exposure in accordance with a preferred embodiment of the present invention.

5 is a software configuration of the Internet advertising system using a game according to a preferred embodiment of the present invention.

6 is a view schematically showing a process of an internet advertisement system using a game according to a preferred embodiment of the present invention.

7 is a view schematically showing a mileage management process according to a preferred embodiment of the present invention.

8 is a detailed flowchart of a mileage management method according to a preferred embodiment of the present invention.

9 is a process flow diagram of a game agent according to a preferred embodiment of the present invention.

10 is a diagram illustrating a processing process after ending a game according to a preferred embodiment of the present invention.

11 is a diagram illustrating a processing process when transmitting a promotional mail according to a preferred embodiment of the present invention.

12 is a diagram illustrating a processing process when receiving a promotional mail according to a preferred embodiment of the present invention.

13 is a view showing a process of mileage transfer in accordance with a preferred embodiment of the present invention.

According to one aspect of the present invention for achieving the above object, a shopping service system for providing product information through a dedicated line, and receiving and database the product information from the shopping service system, the database product Providing a pricing game based on the information for a predetermined time, and receives the game results from the user who participated in the game to make a database, and after the predetermined time elapses to determine the winner from the databased game results to provide a product And an intermediary server computer and a user computer connected to the Internet communication network to interface between the advertisement mediation server computer and the user.

An exemplary embodiment of the above-described characteristic configuration of the present invention is shown in FIGS. 1 to 10. Now, preferred embodiments of the present invention will be described in detail with reference to the drawings. From this description the technical features of the invention described above will be readily understood.

Referring to FIG. 1, which shows a schematic configuration diagram of an internet advertisement system using a game according to a preferred embodiment of the present invention, a plurality of user computers 2a to 2c and at least one shopping service system through an internet communication network 8 are provided. 4 and the advertisement mediation server computer 6 are connected.

The Internet communication network 8 is constructed to provide Internet services such as E-mail, File Transfer Protocol (FTP), Telnet, NewsGroup (USENET), Internet Relay Chatting (IRC), Gopher, and World Wide Web (WWW). .

The plurality of user computers 2a to 2c are connected to the Internet communication network 8 by using dial-up networking such as ISDN, ADSL, or a program such as RAS, and associated software for receiving the above-described Internet service is installed. . For example, in order to provide WWW Internet service, a well-known web browser such as Explorer or Netscape must be installed.

The shopping service system 4 provides an internet shopping mall service capable of providing data on various commodity values such as household goods and home appliances through the internet communication network 8.

The advertisement mediation server computer 6 provides various pricing games to the plurality of user computers 2 via the Internet communication network 8. The pricing game includes a shopping queen game containing a shopping cart closest to a predetermined amount in a shopping mall set within a predetermined time, a game for matching the price of a posted product, and the like. In particular, the advertisement mediation server computer 6 provides the pricing game for a fee. That is, when the user deposits mileage or cash in the electronic payment means (hereinafter referred to as easy coin), the advertisement intermediation server computer 6 deducts a fee from the easy coin whenever the user participates in the game. In addition, the advertisement mediation server computer 6 accumulates mileage to the easy coin at the time of membership registration, advertisement viewing, and mileage replacement.

In the preferred embodiment of the present invention, an advertisement is provided through a shopping queen game among various pricing games, and the process between the advertisement intermediation server computer 6 and the user will be described in more detail. When the user participates in a game provided by the advertisement mediation server computer 6 through the user computer 2, the advertisement mediation server computer 6 deducts a fee from the user's easy coin, and then becomes a target shopping mall or product. , Amount of money, and time required are disclosed in the user computer 2. The user puts the goods in the shopping cart until the amount is reached for the required time in the target shopping mall. Among the commodities, the target commodity should be included. When the required time elapses, the advertisement intermediation server computer 6 stores the user's shopping cart, that is, the game result, in the game result database. The advertisement mediation server computer 6 here ranks all the game results stored in the database and guides the ranking to the user. The game as described above may be provided for a certain time, for example, from 8:00 am to 2:00 am the next day. When the time for providing the game is completed, the advertisement mediation server computer 6 compares all the game results stored in the game result database to determine the winner and post it. The advertisement mediation server computer 6 provides the winner with a predetermined prize. Here, the predetermined product may be a product directly selected by the user based on the product data using the user computer or a preset prize.

In order to perform the above functions, the advertisement mediation server computer 6 includes a member database 20, a problem database 22, a product database 24, an advertisement database 26, and a game result database 28, EasyCoin database 30 is established.

2 illustrates an example of homepage content that can be constructed in an Internet advertisement system according to a preferred embodiment of the present invention, which will be briefly described to help understand the present invention. The main homepage 31 is largely divided into a main menu 32 and an additional menu 34. The main menu 32 is divided into an advertising room 35, an introduction room 36, a data room 38, a practice room 40, a participation room 42, and the additional menu 34 is a hall of fame 44 , Co-purchase room 46, hangout 48 is divided.

The advertisement room 35 of the main menu 32 is provided with various advertisements that can add mileage to the easy coin, and the advertisement is displayed on the user's easy coin when the advertisement of the advertisement room 35 is exposed to watch the advertisement. Mileage is added and accumulates. In addition, the introduction room 36 presents an introduction and usage method of the site, automatically describes step-by-step how to participate for the novice user, and for the purpose of promoting the affiliates and the company, the introduction of the site, introduction of usage, affiliated introduction section Can be. In addition, the data room 38 may be provided with product data and classification data for the purpose of retrieving information about products in advance and participating in the quiz before participating in a quiz. In addition, the practice room 40 may be provided with a material capable of presenting a problem to practice and end-shopping within a predetermined time, and for the purpose of enabling preliminary investigation, a problem and an analysis result of the problem. In the participant room 42, a space for participating by generation and a space in which a product is needed is determined by the member, and for the purpose of allowing the participants to know the result of participating in the quiz that starts at a certain time, Space, space by product may be configured.

The Hall of Fame 44 of the additional menu 34 may be configured to display the winner's information, weekly, monthly, yearly winners for the purpose of posting a variety of information, such as the winner's photo, site, career. In addition, the joint purchase room 46, for example, according to the housewife's timely demands, the prior joint purchase proposal, the joint purchase with the participation of a certain number of people and the purpose of enabling joint purchase promotion according to the members' proposals, time, fashion Star, co-purchase, co-purchase member proposal can be configured to enable. In addition, the hangout 48 may be configured to form a community for exchanging general announcements or life information, and to easily post everyday stories, tournament announcements, sharing life information, chat boards, etc. can be configured. .

The process of the Internet advertisement system using the game according to the preferred embodiment of the present invention described above will be described with reference to the flowchart shown in FIG.

The user can access the main site of the homepage built in the advertisement mediation server computer 6 by running a web browser installed on the user computer 2. If the user is not a member, the user performs a new member registration procedure through the new member registration menu provided in the homepage (steps 100 and 102). The advertisement intermediation server computer 6 stores various user information input by the user during the new member registration process in the member database 20, creates an easy coin of the corresponding user, and adds the mileage to the easy coin. do. When the new member registration is completed or the member accesses the advertisement mediation server computer 6, the user performs a member authentication procedure (steps 104 and 106). If the member authentication is successful, the advertisement intermediation server computer 6 searches the easy coin database 30 to check whether there is any remaining mileage in the user's easy coin (steps 108 and 110). If there is remaining mileage in the user's easy coin, the advertisement mediation server computer 6 searches whether the user enters the gain room (step 118). In contrast, if there is no remaining mileage in the member's EasyCoin, the mileage addition procedure is guided (step 112). Here, the method of adding the mileage may be watching an advertisement in the advertisement room 35, when a user is designated as a recommender when registering another user, or depositing cash.

When the user adds the mileage (step 114), the advertisement mediation server computer 6 updates the mileage addition fact in the easy coin database 30 (step 116). Thereafter, the advertisement mediation server computer 6 searches whether the user enters the game room (step 118). When the user enters the game room, the advertisement mediation server computer 6 calculates the fee for using the game from EasyCoin (step 122). After that, when the advertisement mediation server computer 6 is requested to start the game, the advertisement mediation server computer 6 issues a question with reference to the problem database 22 (step 128). The problem can be addressed as shown in Table 1.

Item Condition shopping mall Interpark Included Items Quilted Quilt 1 Set Game amount 1 million won Game time 3 minutes How to play Shopping cart as close to the game price as possible, including designated items Winner Announcement Game Delivery End Time

When the problem as described above is asked, the user visits the shopping mall and submits the shopping cart as close as possible to the game amount, and the user includes the designated inclusion item in the shopping cart. The advertisement mediation server computer 6 provides a product search service through the product database 24 in order to enable the user to participate in the game smoothly (step 130). When the user requests to add the shopping cart when searching for the product, the advertisement intermediation server computer 6 stores the product in the shopping cart and shows the shopping cart to the user (steps 132 and 134). After the game time elapses and the game ends (step 136), the advertisement mediation server computer 6 copies the shopping cart to the game result database 28 (step 138). The advertisement mediation server computer 6 then determines the ranking based on all game results stored in the game result database 28 (step 140), and guides the ranking to the user (step 142).

FIG. 10 illustrates a process in the case where the game providing time has ended, and when the game providing time is finished (step 800), referring to the game result database, the winner is determined. In addition to posting the winner, a prize or prize money is provided to the winner (step 802).

The advertisement exposure service provided by the advertisement mediation server computer 6 will be described with reference to the flowchart shown in FIG. When the user enters the advertising room 35 to request advertisement exposure (step 200), the advertisement mediation server computer 6 exposes the requested advertisement (step 202). When the advertisement is exposed, the advertisement mileage is added to the user's easy coin, which will be described later.

Referring to Figure 5 showing the software configuration of the Internet advertising system using the game as described above, the login unit 300 performs member authentication through the member's ID and password, as well as member registration, correction of membership adjustment, It is responsible for withdrawing membership. The easy coin unit 306 adds mileage based on the advertisement exposure provided by the advertisement unit 302, and the mileage or cash when the payment unit 304 makes a request on the basis of participation in a game or purchase of goods. Subtract The pricing game 308 may include a price customization game 310, a shopping queen 312, and other pricing games 314. The game agent 316 is responsible for the execution and ranking of the pricing game 308 described above. The winner determination program 318 determines the winner by referring to the game result database and posts it when it is time to finish providing the game.

Referring to FIG. 6 schematically illustrating a process of an internet advertising system using a game, cash or mileage through the payment solution 400 and the mileage solution 402 may be exchanged through the currency exchange system 404. Is provided. The easy coin management unit 41 is responsible for easy coin management such as adding mileage or cash to the easy coin or deducting a user fee with reference to the easy coin database according to a user's request. The login unit 408 is responsible for member management through the member database 406. The game 414 may include a free entry 416, a trial operation 418, a paid entry 420, and the like. When providing the game, the problem database 422 and the game result database 424 are referred to, and the ranking management service calculates a ranking at each game termination and guides the user. Game agent 428 is in charge of the game.

7 schematically shows a mileage management process according to a preferred embodiment of the present invention, the advertisement mediation server computer 6 switches to mileage when the logged-in user requests payment (step 500). The mileage can be used (step 502).

Referring to FIG. 8, which shows a detailed flowchart of the mileage management method according to the preferred embodiment of the present invention, the advertisement mediation server computer 6 adds a subscription congratulation mileage to the user's easy coin (step 600,602). . If the advertisement intermediation server computer 6 is registered as a recommender when registering another user's member, the advertisement intermediation server computer 6 adds the recommended audit mileage to the user's EasyCoin (steps 604 and 606). The advertisement mediation server computer 6 grants bonus mileage to the user's EasyCoin upon mileage replacement using online payment (step 608, 610). The advertisement intermediation server computer 6 adds the advertisement mileage to the user's EasyCoin when the user requests advertisement exposure in the advertisement room to watch the advertisement (steps 612 and 614). The advertisement mediation server computer 6 replaces the requested mileage from the user's EasyCoin when the mileage substitution request is made (steps 616 and 618). When the user participates in the game, the advertisement mediation server computer 6 subtracts the user fee allocated to the game from the user's EasyCoin (steps 620 and 622). When the user uses the content and the e-commerce, the advertisement intermediation server computer 6 subtracts the corresponding amount from the user's EasyCoin (steps 624 and 626). In response to the request for mileage use from the user, the advertisement mediation server computer 6 subtracts the requested mileage from the user's EasyCoin (steps 628 and 630). The advertisement mediation server computer 6 checks whether the user's EasyCoin is greater than or equal to a predetermined amount when cashing the mileage request from the user, and cashes the requested mileage when the amount is greater than or equal to the predetermined amount (steps 632, 634 and 638).

9 shows a processing flowchart of a game agent according to a preferred embodiment of the present invention, when a user participates in any one of various pricing games 700, the game agent searches for a product and adds it to a shopping cart. The shopping mall 702 is provided. Upon completion of the pricing game in the shopping mall 702, the game agent 704 stores the game result in the game result database 706, and when the game providing time is completed, the winner determination program is stored in the game result database 706. The winner is determined and published from the saved game results.

The present invention also facilitates the sending of promotional mails. In other words, the user can conveniently select the person to be promoted and send the promotional mail. It also reduces the load on the server when sending a large amount of promotional mail.

The promotional mail transmission method according to the preferred embodiment of the present invention will be described with reference to FIGS. 11 and 12. When the first person to send the promotion mail connects to the advertisement mediation server computer 6 through the user computer 2 and requests transmission of the promotion mail, the advertisement mediation server computer 6 responds to the request with the promotion mail and the promotion mail. The sending program transmits (step 900,902).

When the promotional mail is received at any one mail server together with the promotional mail sending program and is read through the user computer 2 (step 1000), the promotional mail sending program is driven to execute the mail address book for the user. (Step 1004). When the mail address book is executed, the user selects a promotional mail sending target or a promotional sending exclusion target. Here, the user can also select batch shipment.

When the user computer 2 receives a user to select a target to send promotional mail from the mail address book (step 1006), the user computer 2 downloads the promotional mail from the mail server (step 1008), and sends all selected mails. The mail is sent to the target (step 1010).

As described above, the present invention can solve the inconvenience of having to type an address or selectively select from an address book when a large number of mail sending targets are provided. In addition, the present invention can greatly reduce the system load of the email relay server because the email is sent from the user computer, that is, the client unit. Accordingly, it is possible to simplify the sending of large-scale promotional e-mail through e-mail.

In addition, the present invention makes it possible to replace the mileage granted from various sites with any one site, and the mileage transfer method through mail, which is one of the replacement methods, will be described with reference to the flowchart shown in FIG. 13. The customer who owns the mileage enters the mail address of the mileage transfer target and the desired mileage on the web page (steps 1100 and 1102). In response, the advertisement mediation server computer 6 searches the easy-coin database 30 or another mileage database to check the balance of the mileage retaining customer (step 1104). After that, when the transferable mileage balance is confirmed (step 1106), the advertisement mediation server computer 6 checks whether or not the member of the transfer target is a member (step 1110). The advertisement mediation server computer 6 transfers the mileage to the easy coin or mileage accumulating means of the transfer target immediately if the transfer target is a member (step 1112) (step 1118). Thereafter, the advertisement mediation server computer 6 notifies the transfer details by e-mail (step 1120). If the mileage transfer target is not a member, the advertisement mediation server computer 6 notifies the transfer details by e-mail (step 1114), and then checks whether the target transfer target member joins the membership (step 1116). When the transfer target member joins, the advertisement mediation server computer 6 immediately transfers the transfer desired mileage to the easy coin or mileage accumulating means of the transfer target (step 1118). Thereafter, the advertisement mediation server computer 6 notifies the transfer details by mail (step 1120).

As such, the present invention can enhance the liquidity of the mileage by enabling a small amount of mileage to be shared between members or non-members, and is expected to induce the activation of natural e-commerce as the amount of mileage can be paid. In addition, it is expected to obtain natural customer recruitment and promotion through mileage transfer for nonmembers.

As described above, by submitting a quiz presenting a certain amount of money according to the present invention, the user can search and select the product information data to pay the selected product itself or a predetermined prize to the user who shops closest to the amount. As a result, users can search for and select products, improve their understanding and awareness of the products, and learn how to consume them correctly. In addition, product suppliers can effectively promote their products. It can be used as a demonstration or a demonstration.

Moreover, since the user who wins the quiz game of the present invention receives the goods from the shopping service system, the user can confirm the promptness and the reliability of the payment and the delivery of the corresponding shopping service system, thereby facilitating the activation of the e-commerce shopping.

Claims (17)

In the Internet advertising system using a game, A shopping service system for providing product information through a dedicated line; Receiving the database of the product information from the shopping service system, providing a pricing game for a predetermined time based on the database product information, receiving the game results from the user who participated in the game database and the schedule An ad intermediation server computer that provides a prize by determining a winner from the databased game results as time passes; And a user computer connected to an internet communication network to interface between the advertisement mediation server computer and the user. The method of claim 1, wherein the advertisement mediation server computer, Internet advertising system using a game, characterized in that provided only to the user registered the game. The computer system of claim 2, wherein the advertisement mediation server computer comprises: Internet advertising system using a game, characterized in that the electronic payment means is given to the user when registering the user. The method of claim 3, wherein the advertisement mediation server computer, Internet registration system using a game, characterized in that when the member registration, recommendation, mileage demand request, ad exposure, the mileage is added to the electronic payment means of the user. The method of claim 4, wherein the advertisement mediation server computer, Internet advertising system using a game, characterized in that when the user participates in the game, a certain mileage from the electronic payment means is subtracted. The method of claim 1, wherein the advertisement mediation server computer, Every time a game result is provided from the user, the Internet advertisement system using the game comprises calculating and posting a ranking of the user by referring to the game result database. The method of claim 1, wherein the price game, The Internet advertising system using a game, characterized in that the shopping cart game that contains a product in a shopping cart to be close to a predetermined amount in a predetermined shopping mall for a predetermined time, the predetermined product should be included. The system of claim 1, wherein the product is at least one product selected by the user. An internet advertising method in which a plurality of user computers, a plurality of shopping service systems, and an advertisement relay server computer are connected to each other through an internet communication network to advertise to a plurality of users. A first step of the advertisement mediation server computer providing a price game through the plurality of user computers for a predetermined time; A second step of providing a product information search service required when the advertisement mediation server computer participates in a pricing game through the user computer; A third step of the advertisement mediation server computer storing the game result in the game result database after the end of the game, and determining a ranking based on the game result of the corresponding game stored before; A fourth step of, after the predetermined time elapses, the advertisement intermediation server computer determining a winner based on all game results of the game stored in the game result database; And a fifth step of providing, by the advertisement intermediation server computer, the prize to the winner. The method of claim 9, Internet advertising method using a game, characterized in that provided by the advertisement intermediary server computer only for the user who registered the game. The method of claim 10, Internet advertising method using a game, characterized in that the advertisement intermediary server computer grants the electronic payment means to the user when registering the user. The method of claim 11, The advertisement intermediation server computer adds the mileage to the electronic payment means of the user when registering, recommending, requesting mileage demand, ad exposure, the Internet advertising method using a game. The method of claim 12, And the advertisement intermediation server computer subtracts a certain mileage from the electronic payment means as a fee when the user participates in the game. A recording medium in which a plurality of user computers, a plurality of shopping service systems, and an advertisement relay server computer are connected to each other via an internet communication network to record advertisements for a plurality of users. Providing, by the advertisement mediation server computer, a game to the plurality of user computers based on product information provided by the shopping service system that is predetermined by a price corresponding to a predetermined amount; A user participating in the game through the user computer, and providing the game result to the advertisement mediation server computer; A computer-readable recording medium having recorded thereon a program for causing the advertisement mediation server computer to receive the game result to determine the winner and to provide a prize to the winner. A function of presenting a predetermined amount of money and searching and selecting a predetermined shopping service system or pre-database product information data to pay the selected product itself or a predetermined prize to a user who shops closest to the amount of money. A computer-readable recording medium that records a program for executing the program on a computer. The method of claim 9, When one of the users requests the transmission of the promotional mail through the advertisement mediation server computer, the advertisement mediation server computer transmitting the promotional mail and the promotional mail transmission program together; When the other user who receives the promotional mail and the promotional mail transmission program reads the promotional mail from the mail server, the promotional mail transmission program is run on the user's computer of the other user to access the address book of the other user; , And when the other user designates a promotional mail transmission target through the accessed address book, the user computer of the other user, transmitting the promotional mail and the promotional mail transmission program to the designated target. Way. The method of claim 12, wherein the mileage repair process, When one of the users provides a mail address and a transfer mileage of a mileage transfer target to the advertisement media server computer, the advertisement media server server checking the balance of the mileage of the user; When the balance of the mileage is confirmed, confirming whether the transfer target is a member, If the transfer target is a member, adding the transfer mileage to the electronic payment means of the transfer target; If the transfer target is not a member, notifying the transfer details by e-mail; Adding the transfer mileage to the electronic payment means of the transfer target when the transfer target member registers after the mail notification; And adding a transfer mileage to the electronic payment means of the transfer target, and then notifying the transfer details by e-mail.