KR20010113202A - Method For Indication Of Advertisement by using position information In Electronic Map - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to an advertising method using an electronic map and a computer readable recording medium having recorded thereon a program for realizing the method.

2. Technical problem to be solved by the invention

The present invention provides an advertisement display method using location information on an electronic map for displaying not only general geographic information but also advertisement provided by an advertiser of a region which a user visits or searches on an electronic map using an electronic map. Its purpose is to provide a computer readable recording medium having recorded thereon a program for realizing the method.

3. Summary of the Solution of the Invention

The present invention provides an advertisement display method using location information on an electronic map applied to an advertisement providing system, comprising: a first step of storing advertisement information; A second step of identifying a location of a user who is moving; And outputting the advertisement information when the location of the user is within a predetermined range set for providing the advertisement information.

4. Important uses of the invention

The present invention is used in the advertisement providing system.

Description

Method for Indication Of Advertisement by using position information In Electronic Map}

The present invention relates to an advertising method using an electronic map and a computer readable recording medium having recorded thereon a program for realizing the method.

That is, the present invention broadly relates to a method of operating a Geographic Information System (GIS) (hereinafter, simply referred to as a "GIS"), and narrowly to a method of constructing and producing an electronic map and using the same.

GIS is a system that collects, stores, analyzes, and processes geospatial data and can be used in terrain-related fields (roads, traffic, telegraph, gas, water and sewage, water, forest resources, geological soil, etc.).

An electronic map is a map constructed by collecting and processing ground data related to roads and facilities and converting the information through digital conversion. An electronic map is a software that converts paper maps created through surveying into digital methods and implements them in software. Methods, using a GPS receiver, and using satellite images.

Electronic maps are used for a wide range of purposes, including geographic information system (GIS) data construction that meets user needs, in addition to basic information such as specific terrain, feature location and attribute information, and shortest distance road information. Electronic maps are being adopted as an essential system building and operation tool in portal sites. In addition, various types of electronic maps are provided to the general public, and more and more users will use them.

However, the production of the electronic map as described above takes a huge production cost and time, and this production cost is a problem that the obstacle to the popularization of the electronic map is approaching the burden on the general public.

Nevertheless, no attempt has yet been made to create new revenue models using electronic maps. Of course, the function of displaying the location of specific facilities and companies is used by using the electronic map, but this is a problem that the active profit model using the characteristics of the electronic map is not presented as the use of the passive electronic map. have.

In addition, although electronic maps are provided through information and communication media such as the Internet, there is a problem in that a method of providing advertisements in electronic maps like other contents on the Internet has not been developed.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problem, and utilizes an electronic map to display not only general geographic information but also advertisements provided by an advertiser of a region that a user actually visits or searches on an electronic map. It is an object of the present invention to provide a method for displaying advertisements using information and a computer readable recording medium storing a program for realizing the method.

Figure 1a is an embodiment configuration of an advertisement providing system to which the present invention is applied.

Figure 1b is an embodiment configuration of a terminal used in the advertisement providing system to which the present invention is applied.

Figure 2 is a diagram in one embodiment showing the relationship between scale and level as applied to the present invention.

3A to 3I are exemplary views showing a display form of data according to a scale to which the present invention is applied.

4 is an exemplary view of an advertisement data table applied to the present invention.

5A to 5E are exemplary views illustrating an advertisement display method in an electronic map according to the present invention.

According to an aspect of the present invention, there is provided an advertisement display method using location information on an electronic map applied to an advertisement providing system, comprising: a first step of storing advertisement information; A second step of identifying a location of a user who is moving; And a third step of outputting the advertisement information when the location of the user is within a predetermined range set for providing the advertisement information.

The present invention also provides an advertisement display method using location information on an electronic map applied to an advertisement providing system, comprising: a first step of storing advertisement information; A second step of locating a moving mouse in the electronic map; And a third step of outputting the advertisement information when the position of the mouse is within a predetermined range set for providing the advertisement information.

That is, the present invention relates to an advertisement display method using location information on an electronic map. Currently, a vehicle navigation system (CNS) is the most representative field that can be utilized by providing such an advertisement expression technique. This would be a geographic information service using an electronic map CD-TITLE, a mobile terminal, and an Internet geographic information service.

Accordingly, the present invention provides a user with an advertisement provided by an advertiser in a location where the user is currently located or where the mouse is currently located by identifying the current location of the user or the location of the mouse on the electronic map as a method for expressing the advertisement. Do it.

Referring to the advertisement expression method using the location information on the electronic map according to the present invention.

First, when a user searches for an electronic map while moving to a vehicle such as a car, an airplane, or a train, the user may identify the location of the user and provide an advertisement corresponding to the area where the user is currently located. That is, a method of receiving and storing advertisement information of an advertiser wanting to advertise in a specific region and displaying the advertisement on an electronic map searched by the user when the user visits the specific region.

Secondly, when a mouse of a user searching for an electronic map is moved through the terminal, the location of the mouse is determined to provide an advertisement corresponding to the area where the mouse is currently located. That is, an electronic map that receives and stores advertisement information of an advertiser who wants to advertise at a specific location on the electronic map, and then searches for the corresponding advertisement when the user searches for or around the specific location using a mouse. This is how you mark it.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to FIGS. 1 to 5.

Figure 1a is an embodiment configuration of an advertisement providing system to which the present invention is applied, Figure 1b is an embodiment configuration of a terminal used in the advertisement providing system to which the present invention is applied.

That is, as shown in FIG. 1A, the satellite 103 or the location tracker 102 grasps the location information of the user's moving means 101 and transfers the location information to the moving means 101 directly, or When the location information is transmitted to the control system 104, the control system 104 transmits the location information back to the user's vehicle 101, and the terminal in the user's vehicle 101 receives the information. Along with an electronic map corresponding to a location, an advertisement provided by an advertiser wanting to advertise in the region is provided along with the electronic map.

At this time, the terminal in the moving means 101 of the user has a structure as shown in FIG. That is, an input unit 105 for inputting geographic information and an advertisement, a geographic information manager 106 for storing and managing geographic information, an advertisement information managing unit 108 for storing and managing advertisement information, and a geographic information managing unit 106 And the central processing unit 107 in charge of controlling the display of the advertisement at a specific position on the electronic map using the respective information of the advertisement information management unit 108, and the electronics in which the advertisement is displayed according to the control of the central processing unit 107. And an output unit 108 for outputting a map. At this time, the terminal is not only a personal computer (PC) but also a personal portable terminal (PCS) and a GPS terminal as all terminals capable of representing a map.

The service provider according to the present invention receives advertisement information from advertisement providers during electronic map production and stores the advertisement information in the advertisement information management unit 104.

In this case, a method of displaying the provided advertisement information on the electronic map is as follows.

In a first method, location information from the satellite 103, the position tracker 102, or the control system 104 is transmitted to the central processing unit 107 through the input unit 105 in the advertisement providing system as shown in FIG. When delivered, the central processing unit 107 outputs an electronic map corresponding to the location information among the geographic information in the geographic information management unit 106 through the output unit 109 and checks whether there is advertisement information that an advertisement is desired to display at the location. Searching and outputting corresponding advertisement information together with the electronic map. At this time, the output form of the advertisement is not only text, graphics, video but also voice.

As a second method, there is no use of the advertisement providing system as shown in FIG. 1A, but it is a method used in the terminal structure as shown in FIG. 1B. That is, when a user searches for an electronic map using a mouse or the like in the terminal, the central processing unit 107 continuously observes the position of the mouse, that is, the coordinates of the mouse on the electronic map, and the advertiser wants to provide an advertisement. When the mouse is located at or near the location, the corresponding advertisement in the advertisement information management unit 108 is output together with the electronic map in the geographic information management unit 107. At this time, the output form of the advertisement as well as the text, graphics, video as well as the first method is possible.

2 is a diagram showing an example of a relationship between a scale and a level applied to the present invention, and FIGS. 3A to 3I are exemplary views illustrating a display form of data according to the scale to which the present invention is applied. 4 is an exemplary view of an advertisement data table applied to the present invention.

In order to display map data in a constant size, map data must be displayed on a scale. If the scale is set to 1: X, X = 1 will be the same size as the real world, and as the X value increases, the map data can be represented relatively small.

In addition, each map data produced through the scale for quick retrieval in use is divided and stored through the level, and the stored data also constitutes the entire map data by selecting the data suitable for the scale. Map data will be stored separately in the form as shown in FIG. That is, FIG. 2 illustrates the relationship between scale and level, and each map data may be used by dividing it into levels.

The lower level has all the upper level data, but it will be represented as data that is manufactured and composed separately due to the size change according to the scale. However, since the data includes the same absolute coordinate value, the position of the data shown through scaling (movement between levels) is the same position.

Figures 3A to 3I shown next are map data that clearly shows the representation of the above-described inter-level map data. That is, the map data is shown to help understand the display and size of the map data for each scale based on the current location. The current user's location (arrow) is an arbitrary coordinate point that is selected at random, and the level can be adjusted to see how the map data is represented by level (except level 9). You may also feel the limitations of the data represented because of scale-by-scale size limitations.

That is, as seen through FIGS. 3A to 3I, it can be seen that only a part of the map data is displayed due to the constraints displayed on each scale. However, if you want to display a lot of data, users who use the map will be very uncomfortable because of too much data.

Therefore, the present invention in the display method of the map data will be able to solve the limitation of the expression caused by such a series of constraints in various ways, and may also advertise.

In this case, data having the structure as shown in FIG. 4 is not represented through the output unit in principle. That is, Figure 4 is to create a separate table to provide advertising and geographic information, but will be displayed or expressed through the output unit through a series of flows to be described below.

The apparatus including the present invention may be classified into three types.

First, the use of map data through the vehicle navigation system.

Second, the use of map data through personal computers (including laptops).

Third, the use of map data through the portable terminal.

That is, the present invention may be applied to the expression method and the display method of the present invention regardless of which H / W is used by the device capable of representing or displaying map data. That is, in the case of using the vehicle navigation apparatus and the portable terminal, the location information can be confirmed through the GPS provided to the user's location, and the personal computer can also check the location information by moving the user's mouse.

In addition, the present invention is intended to overcome the limitations of the representation and display coming from the existing scale or the limited size of the output unit, rather than displaying and representing through a separate device or a separate space in implementing the map data.

5A to 5E are exemplary views illustrating an advertisement display method using location information in an electronic map according to the present invention. FIG. 5A is a flowchart thereof, and FIGS. 5B to 5E are diagrams illustrating the process.

First, the advertisement is received from the organizer who wants the advertisement and stored (502). In this case, the term "advertisement" is used in a comprehensive sense including not only the concept of general advertisement but also various kinds of geographic information.

Next, the user's location is identified (504) to determine whether the information and advertising within a certain range that you want to advertise (506). Any range here should take into account the opinion of the organizer who desires geographic information and advertising, and the range should be within a few km up, down, left and right from the location provided (a few km radius). In addition, it will be possible to provide a variety of forms that are represented and displayed.

In the case of data already displayed through the output unit, geographic information and advertisement may be performed through voice or text, and in case of undisplayed data, geographic information and advertisement may be performed by various methods such as location display and voice or text. Could be. Different representation techniques will be determined by the organizer of the geographic information and advertising.

If the user's location is included in the preset range, the level of the currently displayed map data is checked (508). If the level of the map data currently being used is 6 or more, as shown in FIG. 3C, since 1 cm displayed on the output corresponds to 4 km, accurate geographic information and advertisement may not be performed. Therefore, in order to provide users with at least geographic information and advertisements, they should be used only at lower levels including level 5.

The number and number of advertisements provided within the range are retrieved (510).

If it is determined that there are a plurality of advertisements (512), if it is not a plurality of advertisements, it is determined whether the number of advertisements stored in the queue matches the number of the retrieved advertisements (514). If it does not match, the corresponding advertisement is output and the advertisement number is stored in the queue (516).

When there are a plurality of advertisements (512), the advertisement number of the corresponding advertisement is extracted in the right direction among the advertisements provided within the corresponding range (518). In addition, the advertisement number may be extracted by ordering the advertisements in another way.

The number of advertisements stored in the queue is determined whether the numbers of the extracted advertisements match (520). If the numbers do not match, the corresponding advertisement is output, and the advertisement number is stored in the queue (522). 518 to 522 are repeated (524).

That is, if geographic information and advertisement are included in any one range in the form as shown in FIG. 5B (514 and 516), geographic information and advertisement may be easily performed. However, when the respective ranges overlap (518 to 524) as shown in FIG. 5C, or when the same place needs to be passed several times as shown in FIG. 5D (514, 516), sufficient consideration should be accompanied.

That is, when several advertisement ranges overlap, geographic information and advertisements are sequentially expressed in the right direction (518 to 524).

Next, when passing again through a point that has recently passed through, it does not express the case of data that has already been represented by searching for the latest geographic information and advertisement.

In other words, by using Queue's algorithm, a temporary storage of a certain size is prepared to store geographic information and data that have been recently advertised. When all data in a temporary storage space of a certain size is filled, the oldest data is discarded and all the data is moved to prepare a space for the most recent data (usually, it stores about 10 recent data. ). That is, in the process of outputting the advertisement and storing the advertisement number in the queue (516, 522), the space of the queue is searched before storing the advertisement number, and if there is no space, the oldest data is discarded and the new advertisement number is stored. Will be. In this case, the form of the advertisement expressed in the above process may be voice, video, text, animation, and the like.

In the above, the first method of the two methods provided by the present invention has been described in detail. Hereinafter, the first method and the second method will be briefly described with reference to FIG. 5E.

That is, the arrow 550 in FIG. 5E shows the location of the user received through the advertisement providing system as shown in FIG. 1A. That is, the central processing unit 107 outputs an electronic map as shown in Fig. 5E from the geographic information management unit 106 according to the positional information.

To this end, first, the advertisement information and the position where the advertisement information is to be output from the advertiser are received and stored in the advertisement information management unit 108 (502).

The feature 560 in the dotted circle 570 is the office of the provider or the location where the advertisement is desired, and the user (the user's location is the position of the arrow) is placed on the feature of the feature 560. Once within a certain range, that is, within the circle 570 indicated by a dotted line (504, 506), the central processing unit 107 displays the advertisement provided by the advertisement provider on the electronic map from the advertisement information management unit 104. (508 to 524). At this time, the range of the circle 570 indicated by the dotted line may be determined by the service provider or the advertisement provider, for example, 2km from the terrain 560 in all directions.

In addition, the form of the provided advertisement may be provided as text, graphics, and video where the feature 560 is located as described above, and may also be provided by voice.

The second method is described as follows. That is, the arrow 550 in FIG. 5E corresponds to a mouse in the terminal. That is, the central processing unit 107 outputs an electronic map as shown in FIG. 5E from the geographic information management unit 106 according to the positional information of the mouse.

To this end, first, the advertisement information and the position where the advertisement information is to be output from the advertiser are received and stored in the advertisement information management unit 108 (502).

The feature 560 in the dotted circle 570 becomes the office of the provider or the location where the advertisement is desired, and the mouse 550 is within a certain range of the feature 560, i. Upon entering the displayed circle 570 (504, 506), the central processing unit 107 displays the advertisements provided by the advertisement provider from the advertisement information management unit 104 on the electronic map (508 to 524). At this time, the range of the circle 570 indicated by the dotted line may be determined by the service provider or the advertisement provider, for example, 2km from the terrain 560 in all directions.

In addition, the form of the provided advertisement may be provided as text, graphics, and video where the feature 560 is located as described above, and may also be provided by voice.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

The present invention as described above, by reducing the production cost by expressing the advertisement on the electronic map in a variety of ways, not only can provide an expensive electronic map to the general user innovatively and inexpensively, but also by producing an electronic map including advertising There is an excellent effect that you can see the ramifications of advertising.

In addition, the present invention allows the user to view or listen to the data through the output unit through the series of processes as described above, it is possible to represent and display a large amount of data even without securing a certain space through the actual output unit. In addition, there is an excellent effect of overcoming the limitations on the representation and display of existing map data in providing the user with beneficial information.

Claims (8)

In the advertisement display method in the electronic map applied to the advertisement providing system, A first step of storing advertisement information; A second step of identifying a location of a user who is moving; And A third step of outputting the advertisement information when the location of the user is within a predetermined range set for providing the advertisement information; Advertising display method using the location information on the electronic map comprising a. The method of claim 1, The third step, A fourth step of searching for the number and number of advertisements provided within the corresponding range when the location of the user is within a predetermined range set for providing the advertisement information; If the number of advertisements is one, comparing the numbers of the advertisements stored in the storage unit with the numbers of the advertisements, and if not, outputting the corresponding advertisements; If the number of advertisements is plural, a sixth step of outputting an inconsistent advertisement by comparing the corresponding advertisements in the numbered order stored in the storage unit; And A seventh step of storing the numbers of the advertisements output in the fifth and sixth steps in the storage unit; Advertising display method using the location information on the electronic map comprising a. In the advertisement display method in the electronic map applied to the advertisement providing system, A first step of storing advertisement information; A second step of identifying the position of a mouse moving in the electronic map; And A third step of outputting the advertisement information when the mouse position is within a predetermined range set for providing the advertisement information; Advertising display method using the location information on the electronic map comprising a. The method of claim 3, wherein The third step, A fourth step of retrieving the number and number of advertisements provided within the corresponding range when the position of the mouse is within a predetermined range set for providing the advertisement information; A fifth step of comparing the number of the advertisements stored in the storage unit with the number of the advertisements if the number of advertisements is one, and outputting the corresponding advertisements if the numbers of the advertisements do not match; If the number of advertisements is plural, a sixth step of outputting an inconsistent advertisement by comparing the corresponding advertisements in the numbered order stored in the storage unit; And A seventh step of storing the numbers of the advertisements output in the fifth and sixth steps in the storage unit; Advertising display method in the electronic map comprising a. The method according to any one of claims 1 to 4, The advertisement information output in the third step is at least one of voice, video, text, and animation displayed on the electronic map. The method according to claim 2 or 4, In the storage unit of the seventh step, the oldest advertisement is deleted and the new advertisement number is stored on the electronic map, characterized in that stored. In the advertisement providing system having a high-capacity processor for displaying advertisements on an electronic map, A first function of storing advertisement information; A second function of locating a user on the move; And A third function of outputting the advertisement information when the location of the user is within a predetermined range set for providing the advertisement information; A computer-readable recording medium having recorded thereon a program for realizing this. In the advertisement providing system having a high-capacity processor for displaying advertisements on an electronic map, A first function of storing advertisement information; A second function of locating a mouse moving within the electronic map; And A third function of outputting the advertisement information when the position of the mouse is within a predetermined range set for providing the advertisement information; A computer-readable recording medium having recorded thereon a program for realizing this.