KR20010100634A - Selling system depend on user's needs using an internet and operating method thereof - Google Patents

Abstract

The customized sales system using the Internet according to the present invention obtains a client requesting to provide product information on a terminal, product information on a terminal requested from the client, and provides the obtained information to the client, A product information providing server that sells individual requested terminal products, a network connecting the client and the product information providing server, a product information database providing product information on the terminal to the product information providing server, and Includes a customer needs management database to manage requirements.

In addition, a method of operating a customized sales system using the Internet according to the present invention includes the steps of a customer connecting to a product information providing server through a client, and a customer connected to a product information providing server connected to a product information providing server. Requesting to provide the product information about the product, the product information providing server acquires the requested product information from the customer, transmitting the obtained product information to the client, and the customer selects a design and function suitable for the customer Ordering the product.

According to the present invention as described above, by quickly responding to the needs of customers, by providing a product that respects the new product development and differentiation and individuality to the customer, there is an advantage that can realize one-to-one marketing.

Description

Selling system depend on user's needs using an internet and operating method

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce system using the Internet, and in particular, a customer relationship management system (CRMS) is applied to respond quickly to customers' needs, and develops new products and respects the differentiation and individuality of customers. The present invention relates to a customized sales system and its operation method using the Internet that can realize one-to-one marketing.

Today, a quantum leap in the field of computer-related telecommunications not only dramatically improves work efficiency, but also changes our daily way of life. For example, in the form of shopping related to product purchase, the use of product purchase using an online shopping mall on a computer is gradually increasing.

On the other hand, there is a change in the purchasing tendency for each customer to buy a product. In general, customers who purchase a product tend to purchase individual products that fit their personality rather than the same product having the same shape and shape.

As a result, products sold in the market are becoming more diverse, and a lot of efforts and costs are spent to grasp the purchasing tendency of the product buyers who purchase the products.

However, in reality, it is not easy to grasp the purchase tendency of a customer who wants to purchase a product, and a lot of time and effort must be raced to investigate the purchase tendency.

In addition, even when the purchase propensity of each individual is understood, in order to make a product suitable for the purchase propensity of each individual, it is difficult to be linked with the production line of the manufacturer producing the product.

The present invention was created in view of the above conditions, by applying a customer management system to quickly respond to the needs of customers, by providing new products and products respecting the differentiation and individuality to customers, one-to-one marketing The purpose is to provide a customized sales system and its operation method using the Internet that can realize the.

1 is a block diagram schematically showing the configuration of a customized sales system using the Internet according to the present invention.

2 is a flowchart illustrating a process of ordering individual products by a customer by executing a method of operating a customized sales system using the Internet according to the present invention.

<Explanation of symbols for the main parts of the drawings>

110_1, 110_2, ..., 110_n ... client

120 ... network

130 ... Product Information Server

131 ... Customer Care Database

132 ... Product Information Database

133 ... Customer Needs Management Database

140 ... Product Sales Division

Customizable sales system using the Internet according to the present invention to achieve the above object,

A client requesting to provide product information to the mobile communication terminal;

A product information providing server which obtains product information on the mobile communication terminal requested from the client, provides the obtained information to the client, and sells the mobile communication terminal product requested individually from the client;

A network network connecting the client and the product information providing server;

A product information database providing product information on a mobile communication terminal to the product information providing server; And

It is characterized in that it includes a customer request management database that manages the customer's requirements requested from the client.

In addition, the operation method of the customized sales system using the Internet according to the present invention to achieve the above object,

(a) a customer accessing a product information providing server through a client;

(b) a customer accessing the product information providing server, requesting the product information providing server to provide product information for a mobile communication terminal;

(c) the product information providing server obtaining product information on the mobile communication terminal requested from the customer, and transmitting the obtained product information to the client; And

(d) The customer refers to the product information on the mobile communication terminal provided from the product information providing server in step (c), and orders an individual product having selected a design, function, etc. suitable for the customer to the product information providing server. Its feature is that it includes steps.

Here, in the step (d), when the customer orders the individual product to the product information providing server, as a result of referring to the product information on the mobile communication terminal provided from the product information providing server, the customer desired product specification If there is no, it is characterized in that it comprises the step of ordering the individual product applying the product specification desired by the customer to the product information providing server.

According to the present invention, by applying a customer management system to quickly respond to the needs of customers, by providing a product that respects the new product development and differentiation and individuality to the customer, there is an advantage to realize one-to-one marketing. .

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of a customized sales system using the Internet according to the present invention.

Referring to FIG. 1, a customized sales system using the Internet according to the present invention includes a client 110_1, 110_2,..., 110_n requesting to provide product information on a mobile communication terminal, and the clients 110_1 and 110_2. Obtaining product information on the requested mobile communication terminal from ..., 110_n, and providing the obtained product information to the clients 110_1, 110_2, ..., 110_n, and the clients 110_1, 110_2. Product information providing server 130 for selling a mobile communication terminal product requested individually from 110, n, and the clients 110_1, 110_2, ..., 110_n and the product information providing server 130; A customer management database 131 for managing whether to allow connection of a network network 120 to connect, the client 110_1, 110_2,..., 110_n connected to the product information providing server 130, and the product information; Providing server 130 to the mobile communication terminal A product information database 132 that provides a product information, a customer request management database 133 that manages customer requirements requested from the clients 110_1, 110_2, ..., 110_n, and the product information providing server; The product 130 includes a product sales business unit 140 that transmits a request for purchase from the clients 110_1, 110_2,..., 110_n.

Then, a process of purchasing an individual product by a customer in a customized sales system using the Internet having such a configuration will be described with reference to FIG. 2. 2 is a flowchart illustrating a process of ordering individual products by a customer by executing a method of operating a customized sales system using the Internet according to the present invention.

Referring to FIG. 2, a customer first accesses a product information providing server 130 through a client (see 110_1, 110_2,..., 110_n of FIG. 1) (step 201). In this case, the product information providing server 130 obtains customer information from the customer management database 131 to limit the access allowance range of the clients 110_1, 110_2,..., 110_n attempting to connect in step 201. Can be.

In this way, the customer accessing the product information providing server 130 requests the product information providing server 130 to provide product information for the mobile communication terminal (step 202). Accordingly, the product information providing server 130 obtains product information on the mobile communication terminal requested from the customer from the product information database 132, and obtains the obtained product information from the client 110_1, 110_2, .. 110_n) (step 203).

On the other hand, the customer refers to the product information on the mobile communication terminal provided from the product information providing server 130, by selecting a design, function, etc. that is suitable for the customer to the individual product for the customer product providing server 130 (Step 204).

Here, when the customer purchases a mobile communication terminal with reference to the product information provided from the product information providing server 130, the customer may select a mobile communication terminal suitable for the customer using the following method.

First, the product information providing server 130 transmits the design and color information of the mobile communication terminal to the clients 110_1, 110_2, ..., 110_n of the customer. Accordingly, the customer selects a design and color suitable for the customer's taste with reference to the transmitted product information. In this case, the design and color of the mobile communication terminal can be directly confirmed by the customer in a three-dimensional space through a virtual reality (VR) technique.

Then, the customer who selected the design and color, through the client (110_1, 110_2, ..., 110_n) from the product information database 132 that stores the functions that can be adopted according to the selected design, the characteristic information for each function You can check it. In addition, the user selects a function to be employed in his mobile communication terminal by demonstrating each function.

At this time, since the hardware configuration of the mobile communication terminal can also be changed according to the design (size and shape) selected by the customer, the developed designs and functions can be retrieved in a matrix form to provide information to the design selected by the customer. Are displayed and also updated and added to the product information database 132 according to customer requirements.

As such, customers can select various additional functions such as ring tone, MP3 function, phone book service, phone banking service, bookmark service, and stock information. Can be operated with

In addition, the customer who selected the design and function of the mobile communication terminal refers to the accessory information provided from the product information providing server 130, and includes an earphone, a battery, an adapter, and a necklace. You can choose from a handsfree kit and a variety of decorations.

In addition, providing information about earphones, rechargeable batteries, adapters, etc. owned by the customer confirms the availability of the customer, and enables the customer not to purchase the available parts, thereby reducing the purchase cost to the customer. to provide.

Through this process, the customer who selects the details of the mobile terminal, through the client's clients (110_1, 110_2, ..., 110_n), the functions and products of the mobile terminal for the specification selected by the customer in a three-dimensional space In the review and the purchase order to the product information providing server 130.

Accordingly, the product information providing server 130 records the purchase order information transmitted from the clients 110_1, 110_2,..., And 110_n in the customer request management database 133, and sends it to the product sales business unit 140. By passing the purchase order information, the processing of the sales process is performed.

In addition, when the customer orders the individual product to the product information providing server 130 in step 204, referring to the product information provided from the product information providing server 130 in step 203, the customer desired product specification If there is no, the individual product applying the desired product specification can be ordered to the product information providing server 130.

As described above, the customer-customized sales system and its operation method using the Internet according to the present invention apply a customer management system to quickly respond to the needs of customers, and develop new products and products that respect the differentiation and individuality of customers. By providing, there is an advantage to realize one-to-one marketing.

Claims (3)

A client requesting to provide product information to the mobile communication terminal; A product information providing server which obtains product information on the mobile communication terminal requested from the client, provides the obtained information to the client, and sells the mobile communication terminal product requested individually from the client; A network network connecting the client and the product information providing server; A product information database providing product information on a mobile communication terminal to the product information providing server; And Customer-customized sales system using the Internet, characterized in that it comprises a customer requirements management database for managing the requirements of the customer requested from the client. (a) a customer accessing a product information providing server through a client; (b) a customer accessing the product information providing server, requesting the product information providing server to provide product information for a mobile communication terminal; (c) the product information providing server obtaining product information on the mobile communication terminal requested from the customer, and transmitting the obtained product information to the client; And (d) The customer refers to the product information on the mobile communication terminal provided from the product information providing server in step (c), and orders an individual product having selected a design, function, etc. suitable for the customer to the product information providing server. Operation method of a customized sales system using the Internet, characterized in that it comprises a step. The method of claim 2, In the step (d) in the customer orders the individual products to the product information providing server, If there is no product specification desired by the customer as a result of referring to the product information on the mobile communication terminal provided from the product information providing server, ordering an individual product applying the desired product specification to the product information providing server. Operation method of a customized sales system using the Internet, characterized in that.