KR20010096903A - Electronic commerce service method, and system for the same - Google Patents

Abstract

The present invention relates to an electronic commerce service method and system for providing a service for a consumer to purchase a product of a company through a computer communication network such as the Internet, in particular, and a user through a web browser embedded in a personal computer. Connecting to a specific web site related to purchasing a product, providing a virtual cyber model and trading product information produced by using a user's site registration information from a server system and displaying the same on the computer; Providing a list of one or more products selected by the user to the server system, applying the products selected by the user on the server system to the produced virtual cyber model, and modifying the model form; The modified cyber The present invention relates to an electronic commerce service method in which a user selects a desired product and requests a purchase of the product to the server system through the steps of repeatedly displaying and modeling a model through the computer. .

Description

Electronic commerce service method, and system for the same

The present invention relates to a communication service, and more particularly, to an electronic commerce service method and system for providing a service for a consumer to purchase a product of a company through a computer communication network such as the Internet.

In general, electronic commerce refers to the purchase and sale of goods through computer networks.

Since e-commerce is realized beyond the time and space limit through the Internet virtual space, it is revolutionizing the real-oriented economic system.

There are two types of e-commerce: first inter-business e-commerce, second business-to-consumer e-commerce, third business-to-government e-commerce, and lastly consumer-to-government e-commerce.

Such electronic commerce includes all types of transactions that are performed electronically using a telecommunication network, and the most common electronic commerce is a commodity transaction between a company and a consumer.

The general model of e-commerce requires five elements.

First, a device is needed to secure trust between prospective buyers and sellers. With such a device, the buyer and seller verify the identity of the other party.

Second, e-commerce requires a device to ensure that the buyer actually placed the order and the seller actually offered the product at a specific price.

Third, a device for payment and settlement according to the transaction is required. The key to any transaction is the exchange of values, ie standardized currencies traded for a certain product or service, and therefore requires the necessary equipment to convert this behavior into electronic form.

Fourth, a device for distributing goods is required after sufficiently checking the identity of the customer through some investigation or inquiry.

Finally, in delivering tangible commodities, there is a need for a mechanism for sellers to provide higher levels of trust to their customers.

The e-commerce model, with the elements listed above, is designed to the extent that all commercial cycles, including ordering, shipping and delivery, invoices and payments, are electronically supported, as well as electronically supported by government agencies for tax matters. Range is included.

Sellers to service the e-commerce described so far continue to study how to meet buyers' needs. This study continues because the demand for diverse and sophisticated design rather than function is increasing in recent years.

It is no exaggeration to say that the interest of the new generation who access the Internet most is to add unique fashion. Thus, there is a need for specialized e-commerce services related to clothing, shoes, accessories and beauty fashion.

However, since commerce related to fashion is commonly purchased by buyers after seeing and wearing a product, the e-commerce model currently being serviced does not satisfy the needs of buyers. That is, in the conventional e-commerce service, the buyer decides whether to purchase only by viewing the list of goods displayed on his computer screen or the fixed product shape through the connected web site, and thus the buyer is not satisfied with the purchased product delivered. Occasionally, and because buyers cannot wear their own products, it is almost impossible to know whether or not they will fit their taste.

An object of the present invention has been made in view of the above point, in particular, when you want to sell goods related to clothing, shoes, accessories (accessory) and beauty fashion through a virtual space (communication network), the buyer wants to purchase the goods The present invention provides a virtual fitting room that can be worn virtually and provides an electronic commerce service method and a system therefor without being differentiated from daily direct purchase.

Another object of the present invention is to provide a virtual cyber model having the same body shape and appearance as a buyer of a fashion-related product on the web, and to directly wear the product selected by the buyer to the cyber model to directly wear the product. The present invention provides an e-commerce service method and a system therefor that enable the user to decide whether to purchase while viewing the time.

An electronic commerce service method according to the present invention for achieving the above object comprises the steps of a user connecting to a specific website associated with the purchase of goods through a web browser embedded in a personal computer, and from the server system of the specific website A virtual cyber model and trading product information provided using a user's site registration information is provided and displayed on the personal computer, and a list of one or more products selected by the user in the trading product information is displayed on the server system. And modifying the model form by applying the products selected by the user in the server system to the produced virtual cyber model, and displaying the modified cyber model by interface with the computer. , Repeat by user It is characterized in that selecting a desired product through the steps to request the purchase of the item to the server system.

More specifically, the cyber model provided by the server system of the seller who wants to sell fashion-related products such as clothing, shoes, accessories and beauty through a virtual space (communication network) and the fashion-related product list are personal computers. Displayed on the display, detailed information including price information of the corresponding products as the buyer selects one or more from the displayed list of products, and one or more of the displayed products Is selected by the server system, the server system finds a selection product from the provided selection information, and changes the previously displayed cyber model as a cyber model wearing the selected product. Interfacing to the personal computer It, consisting of the steps of the buyer is still observed to confirm the purchase cyber model the change through continuous repetition, passing the order of the final product to the server system is its features.

An electronic commerce system according to the present invention for achieving the above object is a database for storing a user's personal information and a three-dimensional cyber model produced based on the personal information, and the user based on the personal information stored in the database; A server system including a web server in which software for creating the same virtual cyber model is embedded, and a web browser for accessing a website are embedded, and the virtual cyber model and the virtual cyber model are connected through an interface with the server system. Characterized in that it comprises a personal computer that displays a list of items to be tried on (trial wear).

Preferably, the server system includes a payment system for executing a payment line for a purchased product and performing security authentication for the user who requested the purchase of the product when the user requests the purchase of the product through the personal computer.

In addition, the web page displayed by accessing the web site from the personal computer may include a fitting room portion in which the virtual cyber model is displayed, a product list portion in which items to be worn on the cyber model are listed, and an option. It is divided into an advertisement part in which the advertisement is displayed, and a showroom part in which products by various brands for each item of the product list part are displayed.

1 is a block diagram showing the configuration of an electronic commerce system of the present invention.

2 is a diagram showing a web page of a web site connected to provide an e-commerce service of the present invention.

3 is a flowchart illustrating the procedure for an e-commerce service of the present invention.

4 is a flowchart illustrating a member registration procedure of an e-commerce service procedure of the present invention.

5 is a flowchart illustrating an e-commerce service procedure for non-members who are not registered in the present invention.

6 is a flowchart illustrating an e-commerce service procedure for registered members in the present invention.

* Description of the symbols for the main parts of the drawings *

10: server system 11: main database

12: web server 13: payment system

14: temporary database 20: personal computer

30: Certification Body

Hereinafter, an exemplary embodiment of an electronic commerce service method and a system therefor according to the present invention will be described with reference to the accompanying drawings.

Firstly, the present invention is an electronic commerce service procedure for selling clothes, shoes, accessories, and beauty-related goods through a virtual space (communication network). However, the spirit of the present invention is not limited to fashion-related commerce services, the scope can be extended.

Hereinafter, the electronic commerce related to clothing, shoes, accessories and beauty fashion will be described.

1 is a block diagram showing the configuration of an electronic commerce system of the present invention, which is largely divided into a server system 10 and a personal computer 20.

The server system 10 has the same appearance as the user based on the main database 11 storing the user's personal information and the three-dimensional cyber model produced based on the personal information, and the personal information stored in the main database 11. It consists of a web server 12 in which software for creating a virtual cyber model is embedded. Here, the user's personal information consists of basic information about the user's personal information and additional information about the user's physical characteristics. Specifically, the user's name, gender, address, social security number, telephone number, personal identification number (ID), Password is required when you register as a member on the site as basic information. Your height (in cm), weight (in kg), waist (in inches), foot size (in mm), and clothing (in arcs) , Facial hair (eg, egg, round, square, etc.), hair styles (eg, short hair, long hair, medium hair, medium hair, long hair, long hair, etc.) It is required when registering as a member, and whether or not to fill it out depends on user selection. Personal information consisting of these basic information and additional information is input via a web site and stored in the main database 11 of the server system 10.

In the above configuration, the personal computer 20 has a built-in web browser (Netscape Navigator or Internet Explorer) for accessing the website. Accordingly, the personal computer 20 displays a virtual cyber model and a list of items to be tried on (trially worn) through the interface with the server system 10 connected through a web browser.

Optionally, the personal computer 20 is equipped with a local camera (not shown) for capturing the video required for the creation of the virtual cyber model of the server system 10, and the personal computer 20 captures the video inputted by the local camera. And a server system 10 which is web interfaced with the device, should have another device for converting the video file provided through the interface into a file suitable for the website format.

2 is a diagram illustrating a web page of a web site connected to provide an e-commerce service of the present invention.

Referring to FIG. 2, the web page displayed as the personal computer 20 is connected to the corresponding web site through a web browser includes a fitting room part 21 in which a virtual cyber model is displayed, and the cyber page. The product list portion 22 listing the items to be tried on to the model, the advertisement portion 23 in which the optional banner advertisement is displayed, and the items selected in the product list portion 22 in detail by various brands. Several design-specific products are divided into the display room part 24 on which they are displayed.

If the user selects an item in the product list portion 22, the products of various designs belonging to the item first appear in the display part 24. At this time, if the products of the item is not displayed at once in the display unit 24, the user can change the page to view. Next, when the user selects a product of one design from among the products shown in the showroom part 24, the virtual cyber model displayed on the dressing room part 21 is modified to a cyber model wearing the product selected by the user, and the test room Shown in part 21. As the user selects one product in the product list, the model form is modified into a cyber model wearing the selected product through a web interface with the server system 10. This process allows the user to select one or more products from a list of products, each time a cyber model is modified.

In addition, the user can view various cyber models wearing the product selected by the user through the try-on options menu such as model selection, pose selection, zoom, and left and right.

The commodity list section 22 listing commodities to be tried is classified into the same items, and as shown, wigs, glasses, accessories, bags, shoes / shoes, jeans, T-shirts, shorts, cords, suits, and the like. . The user selects one product from the product list portion 22 and selects one or more products among the products displayed on the display part 24 by the selection, and the selected quantity of products wears the selected product. It is displayed on the display unit part 24 of the screen of the computer 20 together with the cyber model of one figure.

In addition, the server system 10 includes a payment system 13 for executing a payment line for the purchased goods when the user requests the purchase of the goods through his personal computer 20. Here, the payment system 13 performs security authentication for the user who requested the purchase of the product, which is performed through an authentication center (certification authority) 30 associated with the server system 10. In addition, the payment system 13 performs both online remittance payment and credit card payment.

As one example, the payment system 113 is interfaced with a card information authentication center for authenticating the user's card information in case the user uses a credit card as a product purchase payment means. The server system 10 is also interfaced with the certification authority 30 for confirming the identity of the registrant at the time of membership registration for the user.

The main database 11 of the server system 10 stores the personal information of members registered through user authentication and a three-dimensional virtual cyber model produced based on the personal information, and the server system 10 is connected to a website. A temporary database 14 is further provided for storing a virtual cyber model produced based on non-registered nonmember personal information for a period of time.

In particular, the server system 10 connects a three-dimensional graphics software for creating a virtual cyber model based on personal information stored in the database 11 or 14, and a cyber model produced by the graphics software on a web page. Another software is built in to operate.

In addition, the database 11 or 14 of the server system 10 stores not only the manufactured cyber model, but also personal information necessary for performing authentication and payment line execution for the user (order) in association with the cyber model of the user.

The following describes the e-commerce service procedure of the present invention based on the system configuration described above.

3 is a flowchart showing the procedure for the e-commerce service of the present invention.

Referring to FIG. 3, a user (buyer) accesses a website related to purchasing a product through a web browser embedded in his personal computer 20 (S10). In particular, the present invention corresponds to a web site for professional e-commerce services related to clothing, shoes, accessories and beauty fashion.

Thereafter, the server system 10 provides the virtual cyber model and the transaction product information of the corresponding user, which was previously produced by using the stored personal information input when the user registers the site (S11). Separately, the server system 10 provides a virtual cyber model corresponding to a non-member who has not registered a user who accesses the site as the non-member enters his personal information after accessing the site.

Accordingly, a three-dimensional virtual cyber model is displayed in the fitting room portion 21 of the user's personal computer 20, and the list of transaction products is displayed in the product list portion 22 (S12). Of course, although optional, banner advertisements are displayed in the advertisement portion 23.

Then, as the user selects one product list from the displayed list of trade items, various products of the corresponding item are displayed in the display part 24, and the selection information according to the user selecting one or more products is displayed in the server system ( 10) (S13, S14).

The server system 10 applies the selected products provided by the user to the virtual cyber model previously prepared and displayed, and modifies the model form (S15). In this case, as a software for manufacturing a virtual cyber model embedded in the server system 10, 3D graphic software stored in the database 11 or 14 of the server system 10 is used, and the cyber software modified by the graphic software is used. Software is used to link the model to a web page and to operate on the web page.

The cyber model modified through the operation is interfaced to the user's personal computer 20 and displayed (S16, S17). In particular, in the present invention, the user goes through the above-described process several times, and selects the desired products through such an iterative process and requests the server system 10 to purchase the corresponding product (S18).

After the product purchase request, the payment system of the server system 10 executes the payment line in response to the user's purchase request (S19).

When the user's payment is authenticated through execution of the payment line (payment is executed in connection with a financial institution according to a predetermined payment method set by the user, examples of the payment method are Internet banking and online banking). Deliver the product to the user (S20).

However, among all the service procedures described above, if a user (buyer) requests membership registration after accessing a specific website related to purchasing a product through a web browser embedded in his or her personal computer 20, the user may request a membership through the following procedure. Registration takes place.

4 is a flowchart illustrating a member registration procedure of an electronic commerce service procedure of the present invention.

Referring to FIG. 4, first, a user connected to a site selects a member registration item (S30 and S31).

After the user selects the member registration box, basic information about his / her personal information is input through the displayed screen (S32).

Thereafter, according to the user's selection, additional information on the user's body characteristics (but no additional information is required) is input (S33 and S34). The input basic information and additional information are stored in the main database 11 of the server system 10 through the web interface (S35). However, at the time of member registration, the server system 10 completes the member registration after performing a procedure for confirming the identity of the user through the interface with the certification authority 30.

In this way, the site registration information including basic information and additional information stored in the main database 11 through membership registration is used by the server system 10 to create a three-dimensional cyber model of the same appearance as the user using his software. . Of course, the cyber model produced in advance at the time of member registration is stored in the main database 11, but after the production is updated and stored again as the user modifies his or her additional information.

However, the personal information provided to the server system 10 is encrypted with a public key and / or a secret key and transmitted to the server system. When registering a member, registration is completed after an authentication process through association with the authentication center 30.

In addition, in the above system configuration, a cyber model may be produced based on a video file provided through a web interface from a user who uses a local camera. However, when the video file is input through the local camera and provided to the server system 10, the video file is converted into a file suitable for a web site format and stored in the main database 11.

The following describes an e-commerce service procedure when a non-member other than the registered member accesses the site of the present invention.

5 is a flowchart illustrating an e-commerce service procedure for non-members who are not registered in the present invention.

Referring to FIG. 5, the commerce procedure for the non-member currently described is almost similar to the procedure described in FIG. 3. However, there are some modifications in that it does not go through the member registration process described with reference to FIG.

In the following description, the e-commerce service procedure for non-members will be described in more detail while the service procedure of FIG. 3 is more specific.

5 is a flowchart illustrating an e-commerce service procedure for non-members who are not registered in the present invention.

Referring to FIG. 5, a user (buyer) accesses a web site of the present invention related to fashion such as clothes, shoes, accessories, and beauty through a web browser embedded in his personal computer 20 (S40). .

Thereafter, the displayed web page checks whether a registered member is entered by inputting a personal identification number (ID) and a password (S41).

At this time, if the connected user (buyer) is a non-registered non-member, the user is asked again for a member registration request (S42). When a member registration request is made, the member registration procedure of FIG. 4 described above is performed.

However, if the member registration request is not requested, a list of fashion-related products is provided by the server system 10 of the seller who opened the site to sell fashion-related products through a virtual space (communication network, especially the Internet), and the provided product list is for personal use. It is displayed on the computer 20 (S43).

Thereafter, the server system 10 asks the non-members if they want to create a cyber model through a web interface, and if the non-member requests the creation of a cyber model, the server system 10 requests the user's personal information to be input. Enter basic information such as age and gender related to the additional body information and additional information about the overall physical characteristics (S44, S45).

Thereafter, the server system 10 creates a corresponding virtual cyber model using personal information input from a non-member user, and provides the virtual cyber model together with the list of transaction products (S46). In the fitting room 21, a three-dimensional virtual cyber model is displayed, and a list of trade products classified by the same item is displayed in the product list portion 22. Of course, if the non-member user does not request the creation of the cyber model, only the trade product list is displayed, and the display unit 24 displays the shape (shape), price, color, and dimensions of the product selected by the user in the trade product list.

Thereafter, selection information as the user selects one or more products from the transaction product information displayed on the display unit part 24 is provided to the server system 10 (S47 and S48).

The server system 10 applies the selected products provided by the user to the virtual cyber model of the produced non-member, modifies the model form, and then interfaces with the user's personal computer 20, and the user displays the cyber model displayed through the interface. Observe and determine whether to purchase the desired product or not, and requests the server system 10 to purchase the corresponding product (S49).

After the product purchase request, the payment system of the server system 10 executes a payment line in response to a user's purchase request (S50), and performs user payment through execution of a payment line with a financial institution in a predetermined payment method by the user. If is authenticated, the corresponding product requested above is delivered to the non-member user (S51).

However, in the above process, the personal information of the non-member user and the virtual cyber model for the non-member user produced based on the personal information are stored in a separate temporary database 14 for a predetermined period, and the temporary database 14 in the above process. The virtual cyber model of the non-member user stored at may be updated and stored as the non-member user modifies his or her personal information.

Separately, if a non-member user provides a video file of his / her appearance using a local camera on his computer 20 as a web interface, the server system 10 based on the provided video file, the virtual cyber model of the non-member. You can also make.

The following describes the e-commerce service procedure of the present invention for registered members in more detail.

6 is a flowchart illustrating an e-commerce service procedure for registered members in the present invention.

Referring to FIG. 6, a user (purchaser) may wear clothing, shoes, accessories, and beauty fashion through a web browser (Netscape Navigator or Internet Explorer) for accessing a website embedded in the personal computer 20. Access to a web site that provides a professional e-commerce service related to (S100).

The web page displayed on the personal computer 20 by accessing the website checks whether a registered member is entered by entering a personal identification number (ID) and a password, and the server system 10 checks the member previously stored in the registered member. The cyber model and a list of fashion-related products to be sold are interfaced and displayed on the personal computer 20 (S110).

At this time, the cyber model provided by the server system 10 is produced in advance on the basis of personal information, that is, physical characteristics, gender, and age provided in advance from the registered member. Of course, the cyber model of the registered member may be produced based on a picture file (video file captured by a local camera) that the registered member has previously sent to the server system 10, and e-commerce service by mail (especially e-mail). It can be produced by sending your own photo file to the company.

As the next registered member selects one item from the list of displayed merchandise, if one of the products of various designs displayed on the display unit part 24 is selected (S120), the member who has already been displayed on the dressing room part 21 is displayed. The cyber model is displayed again while being changed to the appearance of wearing the product selected by the registered member (S130). To this end, the personal computer 20 provides the product selection information of the registered member to the server system 10, and the server system changes the cyber model according to the selection information and products such as names, features, and selling prices of the selected products. Provide detailed information, including information, to registered members. The detailed information, of course, provides the manufacturer, key functions, effects and product codes.

Thus, the registered member confirms the purchased product by observing the changed cyber model, and transmits the order of the determined purchased product to the server system 10 (S140).

The server system 10, which has received the order through the above process, executes a payment line after performing authentication on the orderer (S150), and upon successful completion of the authentication and payment line execution of the orderer, the ordered product To the registered member (S160).

As described above, the following effects can be obtained by using the electronic commerce service method and the system therefor according to the present invention.

First, it meets the needs of professional e-commerce services for products related to clothing, shoes, accessories, and beauty fashion, where direct transactions are chiefly.

Second, since the buyer can see and wear the products related to fashion, the buyer can reduce the regrets about the products after purchase.

Third, the purchaser places a purchase order on the 3D cyber model provided through the connected web site and checks the purchase order. have.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

Claims (12)

A user accessing a specific website related to purchasing a product through a web browser embedded in a personal computer, Providing a virtual cyber model and transaction product information produced using the user's site registration information from the server system of the specific web site and displaying the information on the personal computer; Providing the server system with a list of one or more products selected by the user in the transaction product information; Modifying the model form by applying products selected by a user to the produced virtual cyber model in the server system; And displaying the modified cyber model by interfacing the computer to the computer, wherein the user selects a desired product through the repetitive steps and requests the server system to purchase the corresponding product. The method of claim 1, further comprising: registering a member according to a user's request after accessing a specific website related to the purchase of the product, wherein the user registers basic information about his / her personal information. Is input via a web site, and the inputted basic information is stored in a database of the server system. According to claim 2, At the time of membership registration additional information about the physical characteristics of the user in addition to the basic information is stored in the database of the server system, based on the site registration information including the stored basic information and the additional information The server system generates a three-dimensional cyber model of the same appearance as the user, and stores it in the database. 4. The method of claim 3, wherein the created virtual cyber model is updated and stored as the user modifies his or her basic information and / or additional information. The method of claim 4, wherein the virtual cyber model is produced in the server system based on a video file provided from the user through a web interface. According to claim 1, After the step of accessing a specific web site related to the product purchase, if the non-registered non-member is a non-member, the non-member user inquires whether the member wants to register, the non-member user registration When requesting service without the service, the server system receives the personal information regarding the personal information and the physical characteristics of the non-member user to produce the corresponding 3D virtual cyber model, and the produced virtual cyber model is temporarily temporary for a predetermined period of time. E-commerce service method, characterized in that stored in a database. According to claim 1, After the product purchase request, Executing a payment line in connection with a financial institution in a payment method predetermined by the user according to a purchase request of the user; And delivering the requested corresponding product to the user as the user payment is authenticated through execution of the payment line. A database for storing a user's personal information and a three-dimensional cyber model created based on the personal information, and a web server in which software for creating a virtual cyber model identical to the user based on the personal information stored in the database is embedded. Server system, A web browser for accessing a website is built-in, and includes a personal computer on which the virtual cyber model and a list of items to be tried (tried on) are displayed through the interface with the server system. E-commerce system, characterized in that. The system of claim 8, wherein the server system includes a payment system for executing a payment line for a purchased product when the user requests to purchase a product through the personal computer, and performing security authentication for the user who requested the purchase of the product. E-commerce system, characterized in that. The server system of claim 8, wherein the database of the server system stores a personal cyber information of a member registered through user authentication and a three-dimensional virtual cyber model created based on the personal information. The server system is connected to the web site. And a temporary database for storing a virtual cyber model produced based on personal information of non-registered non-members for a predetermined period of time. The product of claim 8, wherein the web page displayed as the web site is accessed from the personal computer includes a fitting room portion in which the virtual cyber model is displayed, and items on which the items to be worn on the cyber model are listed. And a list part, an advertisement part in which an optional advertisement is displayed, and a display part in which various brand-specific products for each item of the product list part are displayed. The system of claim 8, wherein the server system operates on a web page by connecting three-dimensional graphics software for producing a virtual cyber model based on personal information stored in the database, and a cyber model produced by the graphics software as a web page. E-commerce system, characterized in that another software is built in.