KR20010093493A - Electronic-commerce Profit Dividend System - Google Patents

Abstract

PURPOSE: A system for distributing profit of an electronic commercial transaction is provided to distribute a profit generated through an electronic commercial transaction to a producer, a seller, and a consumer equally. CONSTITUTION: A user certifying server(1) constructed based on the internet, a web server(2), a media server(3), a mail server(4), and a database server(5) storing data related to various commodities are connected through a TCP/IP(transmission control protocol/internet protocol). Also, the user certifying server(1), the web server(2), the media server(3), the mail server(4), and the database server(5) are connected to the internet by a router(6) and CSU(7)(channel service unit), and linked with a plurality of producer server computers(8). The database server(5) stores image data related to various commodities and character data. Data related to one's treated item as a specification of a commodity, a price, and number etc. are updated periodically through a LAN or a general telephone line using a managing function of the web server(2). The updated contents are stored in a large-sized capacity storing unit(disk and array) of the database server(5).

Description

Electronic-Commerce Profit Dividend System

The present invention discloses a profit distribution system for electronic commerce that enables the rational distribution of profits resulting from the reduction of distribution costs in electronic commerce.

As is well known, consumer selling prices are formed by adding distribution costs and margins to product costs. Electronic commerce reduces the huge advertising costs incurred when advertising on TV, radio, newspapers and magazines. In addition, since labor costs are unnecessary, the distribution cost can be significantly lowered, resulting in superior price competitiveness compared to the existing off-line market.

In addition, in recent years, in order to further promote e-commerce, a sales strategy in which bonuses are paid to those who have contributed to sales promotion has been utilized. As a result, most sales profits are concentrated on producers and sellers, and the enormous profits obtained by mass sales are used. Even the savings from using sales profits and e-commerce are monopolized by producers and sellers.

Such disparity in distribution may impede the expansion of e-commerce usage in the future, and therefore, the emergence of a system for correcting this disparity in distribution is required. In addition, when a product is purchased through electronic commerce, there is no means to convey defect information of the product or buyer's preference information to a producer or a seller. Therefore, valuable information related to product quality improvement is not utilized. There is a problem that cannot be solved.

In addition, in the electronic commerce, there is a problem in that the consumer does not know the sales situation of the product at all and thus does not know the product preference to refer to the purchase decision of the product.

In order to solve the problems described above, a first object of the present invention is to provide a profit distribution system of electronic commerce so that producers, sellers, and consumers can evenly distribute the benefits of utilizing electronic commerce.

It is a second object of the present invention to provide a revenue sharing system of electronic commerce that enables the valuable information related to a product recognized by a consumer to be delivered to a producer or a seller.

It is a third object of the present invention to provide a profit distribution system for electronic commerce that enables the initial purchase motivation of a product by increasing the bonus dividend given when the purchase order of the product is fast in selecting a product.

1 is a block diagram illustrating a profit distribution system of an e-commerce for carrying out the present invention.

2 is a flowchart for explaining a profit sharing method implemented by the present invention;

Figure 3 is a revenue distribution method according to another embodiment carried out by the present invention

Flowchart for illustration.

* Description of the symbols for the main parts of the drawings *

1: authentication server

2: web server

3: media server

4: mail server

5: database server

6: router

7: CSU

8: Producer Server

In order to achieve the first object described above, the present invention provides the consumer with an ID and serial number related to the product after the receipt and delivery of the ordered product, and distributes the profit by drawing in the presence of bonus dividend and remaining balance after the dividend. Provide a profit sharing system for commerce.

In order to achieve the above-mentioned second object, the present invention provides a profit sharing system for electronic commerce in which valuable information related to a product made by a consumer can be stored in a mailbox in a website provided by a seller.

In order to achieve the third object described above, the present invention provides a profit distribution system of electronic commerce that provides the accumulated sales quantity information of the goods in real time so that the consumer participates in the initial purchase as much as possible.

Accordingly, the present invention has the effect that the producers, sellers and buyers can reasonably and equitably distribute the profits obtained through the electronic commerce, thereby enabling further activation of the electronic commerce.

The present invention will be described in more detail with reference to FIGS. 1 and 2 as follows. A system for practicing the present invention is shown in FIG. As can be seen from the above, the present invention includes data related to user payment authentication server (1), web server (2), media server (3) and mail server (4), and various products, which are constructed based on the Internet. The database server 5 is connected by TCP / IP (TRANS-MISSION CONTROL PROTOCOL / INTERNET PROTOCOL) and connected to the Internet by router 6 and CSU (7) (CHANNEL SERVICE UNIT), and producers of various products. It consists of a system linked with the producer server 8 computer.

The database server 5 of such a system contains image data and text data related to various products, and by using the management function of the web server 2, a dedicated line (LAN) or a general telephone line (PSTN) (hereinafter referred to as "communication network"). Periodically or from time to time we will update the data related to our items, such as product specifications, price, quantity and other costs and service costs.

In this state, the updated contents are to be stored in the mass storage means (disk and array) of the database server 5. In addition, in the present invention, a large amount of multimedia information such as audio and video animation required for the operation of the website is provided by the media server 3, and is particularly useful for providing an on-demand video system. Various information such as audio, video, and animations on the website are displayed on the screen of the consumer terminal via the Internet, and the consumer refers to the information composed of the screen, voice, and music, etc. You can order by award.

That is, in the present invention, when the consumer first connects his terminal to the web server 2 through the Internet, the web server uses the web browser 2 and the database server and the media server using a two-dimensional or three-dimensional browser (BROWSER). It transmits various image data, video animation, and audio related data related to various products constructed in the network. Therefore, a consumer makes a purchase decision by looking at a product and related data displayed on a monitor of the terminal. In this case, the present invention displays the sales quantity of the corresponding product whenever the consumer performs a product inquiry. That is, in the present invention, the number of orders for a particular product is stored together with the product data, and updated from time to time, and the information is provided to the current consumer terminal together with the product information.

In particular, in the present invention, the differential bonus payment can be made according to the order of purchase of the product, and the faster the purchase order of the product, the greater the amount of bonus to be paid, and the lower the amount of bonus to be paid as the product purchase order is late. It also has the effect of enabling consumers to promote purchasing decisions.

In addition, the consumer can know the consumer's preference of the product currently being searched, and can use this as an element of the product purchasing decision.

In this way, when the consumer completes the purchase decision and delivers it to the web server through the terminal, the web server can grasp the desired product and quantity, and the web server can establish a transaction online with the consumer. In order to do this, a credit verification process is performed.

In other words, the web server receives the credit card number from the terminal and checks whether the consumer has made a purchase in the past, and if the user is an existing registrant, checks whether the user is authenticated. Send necessary screen data and receive personal information.

This process leaves all consumers registered and then authorizes.

For verification, for example, a card number, a social security number, or a bank account number that can be settled together with a password will be entered.

The data required for authentication entered by such a consumer is received by the web server 2 and provided to the payment authentication server 1 via a communication network. In the payment authentication server 1 such as a financial settlement agency, such as authentication and approval number, etc. The relevant data will be transmitted.

Therefore, whether or not the authentication and authorization number is stored by the web server (2), and after the authentication of the consumer is completed to inform the consumer of the authentication fact through the terminal.

However, if the consumer is denied authentication by the payment authentication server (1), the authentication process by the payment authentication server (1) is again carried out in preparation for the possibility of an error, and if authentication is successful, the authentication status and approval number If the transmission to the web server (2), if the authentication is still refused is to send the corresponding data to the web server (2) to block the connection of the communication network.

Particularly, in the present invention, if payment authentication is normally performed, the web server 2 having already obtained relevant data such as the name, product name, quantity, delivery location, and delivery date related to the purchase of the product is linked to a dedicated line or the like. The data is transmitted to the producer server 8 computer of the producer. Accordingly, the goods producer will deliver the goods to the designated delivery site to the designated delivery date to the consumer using the existing delivery system. At this time, the consumer transmits the receipt of the corresponding product to the web server 2 through the e-mail or records it in the mailbox of the web server 2, and the producer notifies the linked web server 2 of the completion of the delivery.

Therefore, the web server 2 is notified of the completion of the delivery of the goods from both the consumer and the producer, at this time to execute the management program mounted on its own to generate the ID and serial number for each product, which is the mail server (4) To the consumer or to a mailbox on the website.

Subsequently, the web server 2 calculates a bonus to be paid to the consumer based on a calculation rate that is differentially applied according to the product purchase performance and the purchase order of the consumer. The bonus calculated as described above is paid at the time of bonus dividend. For example, the bonus can be calculated by the following formula.

An example of the bonus calculation method by the web server 2 in the present invention is as follows.

Example of bonus calculation method:

* Explanation of abbreviations used in formulas *

Bn: Individual bonus dividend per N dividend session

Bns: Based on N / A dividend bonus

Bf: Bonus Dividend Factor by Product Purchase Rank

Qn: N dividend sales

Mu: Profit from sales per unit

: Accumulated Sales Volume up to (N-1) Dividend Period

X: Standard Dividend Factor

Ns: Product Purchase Rank

Sp: Price

Spn: N-ban sales cost

CSCf: Universal selling cost factor considering sales profit

Si: Initial Supply Price

Af: Seller Fee

Sn: N dividend supply price

Dmax: Maximum reduction factor of supply price from initial supply price

Seller allocates a part of the expenses corresponding to the product promotion expenses from the next dividend session of the dividend session in which the date the consumer purchased the product belongs to the bonus by the following formula.

In principle, the individual bonus dividends in N dividend sessions are to be paid by dividing each product purchase rank by the product of calculating the dividend standard and calculating the dividend coefficient for each rank.

Individual dividend payout ratio (Bn) = N dividend payout ratio (Bns) x

Bonus Dividend Coefficient (Bf) by Product Purchase Rank ----------- (1)

The individual bonus dividend standard for N dividends is calculated by multiplying the total sales in the dividends by the profits per unit divided by the total sales volume up to the previous dividends.

Individual dividend dividend (Bns) = N dividend sales volume (Qn) x sales profit per unit

Cumulative sales volume up to (Mu) / (N-1) dividends )-------(2)

The bonus dividend coefficient by product purchase rank is based on the differential payment by product purchase rank. Therefore, if the differential payment width between the consumer who purchased at the beginning of the sale and the consumer who purchased at the end of the sale is greatly increased, the buyer close to the end of the sale will be motivated. The following formula may be applied to determine the appropriate basic dividend coefficient and to make additional additional dividend coefficients according to the order of purchase of goods.

Bonus Dividend Coefficient (Bf) = Commodity Dividend Coefficient (X) + [1-Basic Dividend Coefficient (X)] / Purchase

Rank (Ns) ----------------------------------- (3)

The profit per unit is the selling price less the selling cost of the dividend paying period.

Profit Per Unit (Mu) = Selling Price (Sp)-N Dividend Session Sales Cost (Spn) ------------ (4)

Since the selling price is the sum of the selling cost plus the selling price of the producer, the selling cost divided by the supply price is the selling cost rate, and the selling cost rate is selected and quantified by the universally applied cost factor. Calculate the value of 1 plus the universal cost of sales multiplied by the price of supply. At this time, the supply price is the initial supply price.

Sales price (Sp) = [1 + CSCf] x Initial Supply Price (Si) -------------- (5)

The selling cost of N dividend payout is the selling price of N dividend payout plus the seller's fee. It is done.

N dividend payout cost (Spn) = [1 + Seller commission (Af)] x N dividend payout price (Sn) --- (6)

The supply price of the N dividend session should reflect the reduction in production costs from the initial supply price determined at the time of producing a small quantity to the mass production, so that the maximum reduction factor that is related to the N dividend session is determined and the maximum reduction factor is set at 1. The value obtained by subtracting the maximum reduction factor divided by the dividend payout is multiplied by the initial supply price.

N Dividend Cycle Supply Price (Sn) = Initial Supply Price (Si) x {[1-Maximum Reduction Factor (Dmax)]

+ Maximum reduction factor (Dmax) / N} ---------------------- (7)

To calculate the individual bonus dividends, the following unknowns can be determined.

X: Basic Dividend Factor (for Differentiation by Product Purchase Rank)

Si: Initial Supply Price

Af: Seller Fee

CSCf: Universal selling cost factor considering sales profit

Dmax: Maximum reduction factor of supply price from initial supply price

For example, first, the expressions (1) to (7) are substituted and arranged.

Bn = [Bns × Bf = Qn × Mn / × [X + (1-X) / Ns]

= (Qn × (Sp-Spn) / × [X + (1-X) / Ns]

= (Qn x [(1 + CSCf) x Si- (1 + Af) x Sn) / } × [X + (1-X) / Ns]

= {{Qn × {(1 + CSCf) x Si-(1 + Af) x Si x [(1-Dmax) + Dmax / N]}

Of }} × [X + (1-X) / Ns]

= {{Qn x Si {(1 + CSCf)-(1 + Af) x [(1-Dmax) + Dmax / N]}

Of }} × [X + (1-X) / Ns]

Assume the following unknowns:

X: Basic Dividend Factor (for Differentiation by Product Classification): 0.7 (70%)

Si: Initial Supply Price: 80,000KRW

Af: Seller Fee: 0.05 (5%)

CSCf: Universal cost factor considering sales profit: 0.3 (30%)

Dmax: Maximum reduction factor of supply price from initial supply price: 0.1 (10%)

Substituting the number above

Bn = {{Qn × 80,000 {(1 + 0.3)-(1 + 0.05) × [(1-0.1) + 0.1 / N]}

Of }} × (0.7+ (1-0.7) / Ns) = {Qn × 80,000 {1.3-1.05 × (0.9 + 0.1 / N)]

Of } × (0.7 + 0.3 / Ns)

Assuming that Qn = 3,000 sales at the third dividend and 3000 cumulative sales up to the second dividend, Bn = {3,000 × 80,000 [1.3-1.05 × (0.9 + 0.1 / 3)] / 3,000 × (0.7 + 0.3 / Ns)], and when the purchase order of the buyer is 1 and 500, Ns is 1 and 500, and the buyer's individual bonus dividend (Bn) is calculated as follows.

Ns = 1; Bn = 25,600 won, Ns = 500; Bn = 17,935 won

This example is a model of revenue distribution by bonus calculation and distribution, and of course, it is possible to adopt a profit distribution model calculated in various other ways.

The bonus calculated in this way can of course be paid in cash, remittance or as a commodity to the consumer's deposit account.

In addition, if a small amount of residual money is left after the payment of such a bonus, a small amount of residual money of a large number of consumers will be collected and a lottery game will be paid and the process will be repeated.

In addition, in the present invention, as shown in Figure 3, when the product-related information is provided by the consumer, if the product-related information is classified and worthwhile paying a separate bonus or paid in addition to the bonus according to the purchase of the bonus You can make this happen. In addition, in the present invention, as shown in FIG. 3, the bonus may be calculated as a virtual stock whose value is not specified so that a certain number of shares may be allocated to the profit.

As described above, the present invention can further enable electronic commerce by allowing consumers, sellers, and producers to share revenue generated from distribution costs that are reduced by using electronic commerce.

In addition, in the present invention, by providing a mailbox for each consumer on the website, defect information of the product and consumer preference information, which are useful information related to the product in the mailbox, are separated by the website administrator and provided to the producer, thereby selecting a product development direction. To contribute to quality improvement.

In addition, the present invention can overcome the difficulty of selling due to the initial release of the product, because the bonus is paid when the consumer purchases the first released product, there is also an effect that can achieve the sales promotion effect while minimizing the advertising costs.

Claims (12)

The user payment authentication server 1 constructed on the basis of the Internet, the web server 2, the media server 3, the mail server 4, and the database server 5 containing data related to various products are TCP / It is connected by IP (TRANS-MISSION CONTROL PROTOCOL / INTERNET PROTOCOL) and connected to internet by router (6) and CSU (7) (CHANNEL SERVICE UNIT), and producer server (8) In known ones composed of linked systems, When the consumer is connected via the Internet, various image data, video animation, and audio related data related to various products constructed in the database server 5 and the media server 3 by using a two-dimensional or three-dimensional browser (BROWSER) In addition, the customer generates an ID and a serial number after the delivery of the product and the receipt of the customer's product upon ordering, and the mail is sent by the mail server 4 to calculate the bonus corresponding to the commerce performance for each consumer. , Revenue distribution system of electronic commerce consisting of a web server (2) to pay the bonus in cash / goods / virtual stock. 2. The profit distribution system of claim 1, wherein the web server (2) allows the consumer to differentially pay a bonus in proportion to the quarterly e-commerce performance for each consumer. The system of claim 1, wherein the web server (2) allows the bonus to be paid differentially according to the order of product purchase, applying a high odds to the initial purchaser, and gradually applying a low odds to the subsequent purchaser. The method of claim 3, wherein A profit sharing system of electronic commerce that obtains the amount by calculating the individual bonus dividend (Bn) as follows. Bn = Bns x Bf The method of claim 3, wherein E-Commerce revenue sharing system that obtains the amount by calculating the individual bonus dividend (Bns) as follows. Bns = Qn x Mu / The method of claim 3, wherein A profit sharing system of electronic commerce that obtains the amount by calculating the bonus dividend coefficient (Bf) for each product purchase rank as follows. Bf = X + (1-X) / Ns The method of claim 5, A profit sharing system of electronic commerce that obtains the amount by calculating the unit sales profit (Mu) as follows. Mu = Sp-Spn The method of claim 7, wherein A profit sharing system of electronic commerce which obtains the amount by calculating the sales price Sp. Sp = [1 + (CSCf)] x (Si) The method of claim 7, wherein In calculating the cost of sales (Spn), the revenue distribution system of electronic commerce that obtains the amount by the following equation. Spn = [1 + (Af)] x (Sn) The method of claim 9, The profit sharing system of the electronic commerce which obtains the amount by the following formula in calculating the N dividend supply price (Sn). Sn = Si x {[1- (Dmax)] + (Dmax) / N} The method of claim 1, wherein Revenue distribution system for electronic commerce that is displayed online through the personal ID of the product buyer who has given the individual buyer a bonus dividend obtained from the calculation. The method of claim 1, In the web server 2 specially allocates the remaining balance after the individual bonus dividend, A revenue sharing system in electronic commerce that selects a specific person and displays it on a website.