KR20010089970A - Method for tracing visitor of web site - Google Patents

Abstract

PURPOSE: A method for tracing a web site visitor is provided to analyze interesting contents, propensity, and taste of the visitor by tracing a log-in data and time as soon as the visitor visits a web site, and information and stayed time of a page opened during the navigation of the web site, recording all motions of the visitor until log-out. CONSTITUTION: If a visitor is connected with a web site through the Internet, a home page is opened(S102). An IP address and a login time of the visitor are stored, and a navigation trace is started(S104). It is judged whether a uniform time elapses(S106). If the uniform time does not elapse, it is judged whether it is moved from a home page to an A.HTML page or a B.HTML page(S108). In case of moving to the A.HTML page, it is judged whether a converted page is a home page of another site(S110). In case that it is converted into the home page of another site, a log-out time is stored a trace DB(S124). In case that it is not converted into the home page of the other site and is moved to the A.HTML page of a corresponding web page, the A.HTML page is opened(S112). A current time is stored as a closed time of the home page(S114). Keyword information of the A.HTML page is read from a keyword DB and read keyword information is stored in the trace DB(S118).

Description

How to track website visitors {METHOD FOR TRACING VISITOR OF WEB SITE}

The present invention relates to a method for tracking a website visitor, and more particularly, to track a website navigation of a visitor who visited a website, so that the visitor stayed on a certain page for some time, clicked on a banner advertisement, and the banner advertisement. It's about how to track website visitors so that they can document their actions on the website, such as if they've stayed for a while, and then use that data for marketing.

Currently, with the development of the Internet, e-commerce through Internet websites is being activated, and companies are promoting banners by displaying banner advertisements on various websites.

Therefore, from the viewpoint of the website operator or the company, the number of times the user accesses the website or how many times the user clicks on the banner advertisement should be checked and the strategy of the advertisement should be established.

For this reason, it is recommended to sign up for free and ask visitors to their tastes and interests. It takes a method of identifying and analyzing the items and records of the company.

Thus, there is a limit in obtaining the visitor's personality or taste through information such as the passively requiring the visitor to provide information about the visitor himself or the information such as the purchase record of the goods.

Therefore, there is a very insufficient target marketing technology that does not grasp the true needs of the visitor and finds and provides information tailored to the individual's personality or taste.

In addition, it only records the number of hits for advertisements on the site, and does not provide accurate data on how long the actual advertisement is being viewed, and thus does not measure accurate advertisement effect.

The present invention was created to meet the above demands, and an object of the present invention is to provide information about the log-in data and time of a visitor as soon as the user visits the website, information on the page opened during navigation of the website, and time spent there. It is to provide a website visitor tracking method that records every visitor's movement until tracking and logs out and analyzes individual interests, inclinations and tastes so that it can be used for future target marketing techniques.

1 is a block diagram for a website visitor tracking method according to the present invention.

2 is a flowchart illustrating a website visitor tracking method according to the present invention.

-Explanation of symbols for the main parts of the drawings-

10: homepage 20: sub page

30: Keyword DB 40: Tracking DB

50: Analysis DB

According to the present invention for realizing the above object, step A of storing a visitor's logon information and starting tracking when a visitor accesses a website and opens a homepage, and an opening time when a subpage is opened by clicking a subpage. Step B, which reads the information of the sub page from the keyword DB and stores it in the tracking DB, and when the sub page is moved to another sub page, the closed time of the opened sub page, the open time of the moved sub page, and the information of the moved sub page. Reads from the keyword DB and saves it in the tracking DB, and repeats steps B and C, and when the subpage is opened and does not move to another subpage after a certain time, it is stored in the tracking DB as a closed time. Step D, which ends tracking when the site homepage is converted, and the web of visitors It characterized by including the step E to update the analysis DB by analyzing the navigation propensity of the site.

According to the present invention, the tracking is started when the homepage is opened to the visitor who visits the website through the Internet, and the tracking is terminated when moving to the homepage of another site. Reads and stores information about keyword from the DB and saves the closed time of the corresponding subpage when moving to another subpage, and reads and saves the open time and information of the newly opened subpage from the keywordDB and saves the subpage stored in the tracking DB afterwards. Through the information of the information and the open time and the closed time, the number of hits on the subpage and the visitor's preference information, etc. are updated in the analysis DB so that it can be used for future target marketing.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings. In addition, this embodiment is not intended to limit the scope of the present invention, but is presented by way of example only.

1 is a block diagram for tracking a website visitor by the website visitor tracking method according to the present invention.

As shown here, the home page 10 allows the visitor to track when the page is opened and ends tracking when the page is closed, and a number of subpages that record the open time when the page is opened and the closed time when the page is closed. (20), keyword DB (30) for storing page information of a plurality of subpages (20), namely, file names of subpages (20), or keywords for the contents of subpages (20), and tracking. The tracking information stores the IP address of the visitor, the login time, the logout time, the time when the subpage 20 is opened, the time when the subpage 20 is closed, the keyword of the open subpage 20, and the like. It is characterized in that the DB 40 and the analysis DB 50 for storing the analyzed data by organizing the information of the tracking DB (40).

The analysis DB 50 stores the number of hits of the sub page 20, the time spent in the sub page 20, or the preference of the visitor through keywords of the sub page 20.

In addition, the subpage 20 may be disposed in the homepage 10 or in another subpage 20.

For example, an A.HTML page 21 is located on the homepage 10 and an AA.HTML page 22 is located on the A.HTML page 21. The B.HTML page 23 is located on the homepage 10 and the BA.HTML page 24 is located on the B.HTML page 23.

The tracking method of the website visitor through the above-described configuration will be described with reference to a flowchart for explaining the website visitor tracking method illustrated in FIG. 2.

First, when a visitor accesses a website through the Internet, the homepage 10 is opened (S102). Then, while the homepage 10 is opened, the navigation tracking of the visitor is started while storing the visitor's IP address and login time (S104). Then, after the visitor accesses the website, it is determined whether a predetermined time has elapsed in order to dedicate a certain time to grasp the contents of the homepage 10 (S106). At this time, if a predetermined time has not elapsed, it is determined whether there is a movement to another sub page (S108).

That is, it is determined whether the home page 10 moves to the A.HTML page 21 or the B.HTML page 23. In the present embodiment, a case of moving to the A.HTML page 21 will be described as an example.

At this time, if it does not move to the A.HTML page 21, the process continues to return to step S106 of determining whether a predetermined time has elapsed, and if there is a move to the A.HTML page 21, the converted page is another site. Determine whether the homepage (S110). In this case, when switching to the other site homepage, the logout time is stored in the tracking DB 40 and the tracking ends (S124). However, when moving to the A.HTML page 21 of the website without switching to the homepage of the other site, the A.HTML page 21 is opened (S112). Then, the current time is stored as the closed time of the homepage 10 (S114). Then, the current time is stored as the open time of the A. HTML page 21 (S116). Then, the keyword information of the A. HTML page 21 is read from the keyword DB 30 and stored in the tracking DB (S118).

At this time, the keyword DB is a keyword that can summarize the contents of the A.HTML page 21 when creating the A.HTML page 21. For example, A.HTML pages (21, such as Jeju Island travel, sports, cars, etc.) ) Is stored.

Then, in order to determine the time at which the A.HTML page 21 is open, a predetermined time is counted and the process returns to step S106 to determine whether the predetermined time has elapsed. In this case, when a certain time has elapsed, the A.HTML page 21 is opened but it is determined that the user is doing other work, and it is determined to be the same as the A.HTML page 21 is closed. (S120). Then, it is determined whether to switch to the other site homepage (S122). In this case, when switching to the other site homepage, the logout time is stored and the tracking ends (S124). However, if it is not switched to the other site homepage, it is determined whether or not the new subpage has been moved (S108).

In other words, it is determined whether the user has moved to the AA.HTML page 22 again.

In this way, after accessing the website and opening the homepage 10, the process of navigating the website is tracked and stored in the tracking DB 40 until the user exits the homepage 10 and moves to the homepage of another site. The data is analyzed in a predetermined period through the number of hits of the corresponding subpage 20 and the open time and the closed time of the subpage 20, and the data is analyzed and stored in the analysis DB 50.

The analysis DB 50 stores the number of hits of the subpage 20, the time stayed in the subpage 20, and the data stored in the keyword DB 30, the number of hits, and the visitor's preference through the time stayed. As a result, it is possible to scientifically measure the effectiveness of advertisements such as the number of hits of the advertisement page and the length of time it has stayed, so that the preferences of the customers can be understood and used to build the desired site.

In other words, it not only stores data about what information a visitor has searched for, which items have been purchased, and which banner ads have been clicked, but also allows them to understand the time spent on each piece of information in order to better understand their interests. .

Using this data stored in this way, you can analyze interests and purchasing tendencies for each individual.

As described above, the present invention identifies the preferences of visitors through the log data of the visitors who visited the website as well as the number of hits and time spent on the banner advertisement while navigating the website, and the keyword value of each page. It can be operated efficiently as a customer-oriented site, and by presenting the effectiveness of banner advertisements in scientific figures, it enables advertisers to evaluate the utility of advertisements, and to analyze marketing by selecting accurate targets using analysis DB. This has the advantage of maximizing the efficiency of marketing.

Claims (4)

Step A, when the visitor accesses the website and opens the homepage, storing the visitor's logon information and starting tracking; Step B, which reads the open time and the information of the sub page from the keyword DB when the sub page is opened by clicking the sub page, and stores it in the tracking DB. Step C, which reads the closed time of the opened subpage, the opened time of the moved subpage, and the information of the moved subpage from the keyword DB when moving to another subpage, and stores them in the tracking DB. Repeating step B and step C, after opening a sub page, even if a certain time elapses, when the user does not move to another sub page, the stored time is stored in the tracking DB as a closed time and ends tracking when switching to another site homepage. Website visitor tracking method comprising the. The method according to claim 1, wherein the step E of updating the analysis DB by analyzing the navigation propensity of the website for the visitor through the data of the tracking DB at regular intervals. Website visitor tracking method characterized in that it further comprises. The method of claim 1, wherein the logon information is a time of access to the visitor's IP address. The method of claim 1, wherein the open time and the closed time are set to a current time.