JP2002024475A - User information collecting method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a user information collecting method, by which a user to access a cooperation site is tracked, tracking data are collected and analyzed, and information such as the number of accessing persons, popular site or user attribute effective for a site operator can be provided to the cooperation site. SOLUTION: The category of a home page provided by a site is managed, a prescribed transmission tag is stuck on the home page, a cookie is issued to a user, who performs access to the site, and each time the user accesses the site, the user is specified by the cookie issued to this user. At the same time, the home page accessed by the user is identified, the access to this identified home page is collected for every date of access, information to be collected including the category of the home page is collected for every access, this collected information is analyzed and this analyzed result is presented to the site provider.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention tracks a user who accesses a site affiliated with a provider via the Internet, accumulates the trajectory of the user as data, and, based on the data, provides user access information to the site. The present invention relates to a method for collecting and analyzing user information.

[0002]

2. Description of the Related Art Website providers or operators are
It is necessary to improve the site by constantly grasping the access status of the user to the site managed by the user and reflecting the grasped access status in the operation of the site.
Such information to grasp the access situation includes, for example, information such as the number of users accessing the site and user attributes, whether the site is popular, and what kind of site is popular. Although the information is effective, the data of the user who accesses the site that is known from the site operator in the related art is only to grasp the so-called “number” such as a page view and the number of hits.

[0003] Conventionally, in order to grasp the users who have accessed the site, for example, a questionnaire is prepared, and a user is registered by answering the questionnaire. The purpose is to grasp the access status of the operated site and perform marketing. However, the method of using such a questionnaire has been left to the initiative of the user in some cases.

[0004]

As described above, conventionally, site visitor data that can be understood by a site operator is only a so-called “number” such as a page view and the number of hits. For example, it is effective for site management such as the number of people accessed per unit date and time, pages with many accesses, popular sites, user attributes, etc., and it is not possible to obtain highly fresh data directly connected to user's actions. There is.

Further, the conventional method using a questionnaire has a problem that sufficient data cannot be obtained because the method is left to the initiative of the user.

[0006] The present invention has been made in view of the above,
Its purpose is to track users accessing affiliated sites, collect and analyze the trajectory data, and provide effective information to affiliated sites such as the number of visitors, popular sites, user attributes, etc. to affiliated sites It is to provide a user information collecting method.

[0007]

In order to achieve the above object, the present invention relates to a user information collecting method for collecting an access history of a user who accesses a homepage via the Internet, comprising: A transparent tag is appropriately attached to the area, the user who accessed the homepage is identified by a cookie issued to the user, the information area accessed by the user is identified by the transparent tag, and the access history of the user is stored in the user. Process the information related to the access history collected across each of the multiple homepages,
The gist is to present the processing result to the homepage provider.

The present invention also relates to a user information collecting method for collecting access histories of users who access a homepage via the Internet, wherein a transparent tag is appropriately attached to a predetermined information area of a plurality of homepages to provide the user with a transparent tag. The user who accessed the homepage is specified by the issued cookie, and the information area accessed by the user is identified together with the category of the information area by the transparent tag, and collected as an access history of the user for each user. The gist of the present invention is to process the information on the access history collected over the plurality of homepages for each category of the information area, and to present the processing result to the homepage provider.

More specifically, a user who accesses a site affiliated with a provider via the Internet is tracked, the trajectory of the user is stored as data, and user access information to the site is collected and analyzed based on the data. A method for collecting user information, which manages information to be collected including a category of a homepage provided by the site, attaches a predetermined transparent tag to the homepage, and issues a cookie to a user who has accessed the site. Each time the user accesses the site, the user is identified by a cookie issued to the user, and the homepage accessed by the user by the predetermined transparent tag attached to the homepage of the site accessed by the user. And identify the identified home page. With collecting access to di for each access date and time, the collection information including the category of the homepage was collected for each access, analyze this collected information, presents the results of this analysis the site provider.

According to the present invention, a predetermined transparent tag is attached to a home page, a cookie is issued to a user who has accessed the site, and the cookie issued to the user every time the user accesses the site. Along with identifying the user, identifying the homepage accessed by the user, collecting access to this homepage for each access date and time, collecting information to be collected including the category of the homepage for each access, and collecting this collected information. In order to present the analysis results to the site provider, the site provider not only reports on the number of people who have used the site, but also information on what attributes and preferences users have access to the site. And which pages on your site are the most popular. Marketing data for the promotion of-bis can be acquired to accurately a.

[0011] Further, according to the present invention, a predetermined information area includes information relating to a product developed on a homepage enabling electronic commerce, and a processing result presented to the homepage provider includes a user's tendency to the product. The gist is that

More specifically, this is a user information collection method for collecting information that a user affiliated with a website affiliated with a provider accesses on a product developed on a homepage for the purpose of e-commerce. Each product is assigned a plurality of categories representing the product, registered and managed in a database, a predetermined transparent tag is attached to a homepage provided by the site, and each time the user accesses the homepage. Then, the product information browsed by the user is collected, a plurality of categories corresponding to the collected product information are extracted from the database, and a tendency of the user for the product is grasped from the plurality of extracted categories.

In the present invention, a plurality of categories representing the products are assigned to each of the products developed on the homepage, registered and managed in a database, and each time the user accesses the homepage, the user browses. The collected product information is collected, a plurality of categories for the collected product information are extracted from the database, and in order to grasp a tendency of the user to the product from the plurality of categories, each product is determined from a plurality of categories of preference, Product recommendations can be made to the user from a wide range of angles, and it is possible to increase profits by inviting the user to purchase.

The present invention also relates to a user information collecting method for collecting the access history of a user accessing a home page via the Internet, wherein an arbitrary prize area in which a predetermined transparent tag is pasted on a plurality of home pages is displayed. The user is directed to a prize site that links to the transparent tag by accessing the prize area of the user, the prize application screen is presented to the user, and the homepage of the link source of the user is issued to the user. The gist of the present invention is to collect the user information specified by the cookie and acquired on the prize application screen, process the user information collected across the plurality of homepages, and present the processing result.

Specifically, a prize banner advertisement provided by the provider is displayed on the homepage of a site affiliated with the provider, a predetermined transparent tag is attached to the homepage provided by the site, and the prize banner advertisement is displayed. The prize application screen is presented to the user who clicks and jumps, and every time the user accesses the prize banner advertisement, the original site that the user has accessed is identified and the site information is collected. Collect user information obtained on the screen.

According to the present invention, a prize banner advertisement provided by the provider is displayed on the homepage of the affiliated site, and a prize application screen is presented to a user who clicks and jumps to the prize banner advertisement to display a prize application screen. Every time a banner ad is accessed, the site from which the user accessed the site is identified and site information is collected, and the user information acquired from the sweepstakes application screen is collected. As a result, the prize program can be provided to the user without incurring the cost, and the event effect of each site is generated, and for the provider side, the number of buyers on the EC site increases due to the prize calculation by registration, thereby increasing the profit.

The present invention is characterized in that user information including a hobby and a preference of the user is obtained based on a processing result, and information according to the user's interest is transmitted to the user based on the obtained user information. I do.

Specifically, a request is made for a user who has accessed the site to register the mail address of the user, and based on the analysis result of the collected information, user information including the user's hobbies and preferences is provided. Acquired, and based on the acquired user information, transmits information suitable for the user to the mail address of the user.

According to the present invention, a user who accesses the site is requested to register an e-mail address, and based on the analysis result of the collected information, obtains user information including the user's hobbies and preferences. Since the information suitable for the user's interest is transmitted to the user's e-mail address based on the information, the marketing support of the affiliated site company can be performed.

[0020]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a system configuration diagram for implementing a user information collecting method according to an embodiment of the present invention. The user information collecting method of the embodiment shown in the figure tracks a user who accesses a site affiliated with a provider via the Internet, accumulates the trajectory of the user as data, and performs user access to the site based on the data. In this embodiment, information is collected and analyzed, and the analysis result is provided to the user. In the embodiment shown in FIG. 1, homepages 5a, 5b, 5 of a plurality of sites affiliated with a provider who has introduced the present system.
c. Specifically, the category provided by the company A is the homepage 5a of the automobile partner site, and the category provided by the company B is the homepage 5 of the snowboard partner site.
b, a DB (database) server 7 having a behavior analysis collection function as an information collection function and a report provision function of information analysis results is connected to a homepage 5c of a hip-hop affiliate site provided by the company C. And these homepages 5a, 5b, 5c
Many users 1 can access the homepage by accessing the homepage via the Internet 3.

In FIG. 1, for example, the category provided by the company A is the homepage 5a of the automobile site.
Behavior analysis and collection that the users (B) and (E) 1 have accessed are performed to grasp the preferences of the users (B) and (E) 1 and the number of people who have accessed the popular URLs in the site. The information thus grasped is provided as a report to Company A, which is the provider of the site. The same applies to Company B and Company C.

In the present embodiment, the homepage 5
A user who has accessed a, 5b, 5c once issues a cookie (Cookie) to the user so that the user can be identified each time the user accesses the homepage, and links the user from one to the next. To keep track of the homepages to be browsed, each homepage has a predetermined file (HTML,
GIF) is attached. Also,
The homepage provided by each site is registered and managed by the DB server 7 as the information to be collected.

FIG. 2 is a diagram showing the determination of the category to be assigned to each home page and the above-mentioned predetermined file (H
9 is a flowchart showing a procedure for setting a partner site for attaching a predetermined transparent tag (TML, GIF) to a homepage.

In FIG. 2, the category to be assigned to the home page is determined first (step S11). In this category determination, it is determined whether or not the category is assigned only to the TOP page in the site, and each category is determined only for a plurality of pages. When assigning, a new category is created and assigned as needed. Further, a request for presentation of information such as an outline of the site and a URL is made from the partner Web site, and the URL is received (step S1).
3).

In the next step S15, a page source (H) for attaching the predetermined transparent tag to a home page is set.
(HTML) is described here. When HTML is used here, the page is formed into a frame structure, and
Insert a tag pointing to the URL received in the frame. When a GIF is used, a tag indicating the received URL is inserted in the page.

As described above, the transparent GIF / TEXT is attached to any of the pages of the affiliated site, but this is not visible to the user (step S17). As a result, profiling is performed only by the user visiting the site.

Next, the overall flow of this embodiment will be described with reference to FIG. In the present embodiment, as described above, in order to track users accessing the site, collect user data, and provide analysis results such as the number of users and sites of interest to the site provider based on the collected data,
(1) A predetermined transparent tag, which is a file (HTML / GIF) designated by the present system, is attached to a homepage provided by the site, so that the user can follow homepages accessed one after another.

Next, (2) a cookie is issued to the user who has visited the site, so that each user can identify each user every time the user accesses the site for the second time or later. Then, (3) an action profile, which is data accumulated as a trajectory of the user's own action, is collected from the user who has visited the site. (4) Analyze the collected information and report the analyzed result to the site provider Web server 9.

More specifically, as shown in FIGS.
A predetermined transparent tag, which is a predetermined HTML or GIF file, is attached to a page source provided by the site provider Web server 9, and profiling is performed by simply accessing the site by a user. Then, every time the user 1 visits the homepage 5, the user is identified with the cookie issued earlier, a user profile is created,
Then, the action and tracking data of the user are stored in the profile. When a user holding the profile data accesses a page on which an attribute is pasted, user information for each page attribute is collected and stored by the information collection function of the DB server 7.

As described above, in this embodiment, a predetermined transparent tag is affixed to the homepage, and each time the user accesses the site, the user is identified by the cookie issued to the user, and the user is successively connected. By tracking the sites you visit and collecting information,
Locus data of the user's own behavior accumulated in the user's profile and various page attribute data accumulated as a log for the page were collected and analyzed. As a result, as shown in FIG. ,
Information pertaining to new and repeaters per week, information on the number of pages accessed frequently, etc. can be obtained per week, and the number of people who accessed from pages with the category attribute tag, the percentage of users accessing, and various other categories Attributes can be customized.

FIG. 8 is a table showing the contents of various reports presented to the site provider as a result of the above-mentioned information collection and analysis. FIG. 8A is a report of a user's area of interest category, and shows, by way of example, the number of access users who have been interested in sports and their proportions for each sport. FIG. 8B shows the usage status per hour by the number of accesses and the average access time for a new access user. FIG. 8 (c)
Indicates the usage status per day for the number of pages, the number of access users, the number of accesses, the number of new access users, the number of repeat access users, and the like. FIG. 8 (d)
Indicates a page with a large number of accesses by a domain name, a URL, and the number of requested pages.

The types of reports include total access users (new and repeat access users), audience tracking and analysis reports that report the total number of accesses as a daily usage status in the past, and specific pages. An advertisement analysis report that displays the types of users who access frequently and quantifies the types of users who access the page, which can be used for marketing, etc., the degree of interest in a specific area of interest, and the area Audience interest area report that outputs the calculation result of the number of users who browsed and the percentage of access users who browsed that area, Audience statistics report that shows the browsing time of each file, We to display the path
b site analysis report, etc., and these reports can be output in HTML format or CSV format.

Next, as another embodiment of the present invention, a case will be described in which a site affiliated with a provider assigns a plurality of categories to each product developed on a homepage for the purpose of electronic commerce.

In the present embodiment, as shown in FIG. 9, for example, in the case of normal assignment of categories based on uniqueness, major items are:
Soft drinks / medium items: tea / small items: In addition to the first category of Dimbra, in addition to this first category, TPO groups such as middle-aged and year-end gifts / price groups such as price range / healing etc. We also assign a second category of sensitivity groups, assign two categories to each product,
Registered in the database, this allows flexible recommendation to the user from a wide range of angles, such as recommending the product "Onakamoto" in "Tea" in addition to the product recommendation "Dimbra" It constitutes a recommended system.

By allocating two categories to each product in this manner, as shown in FIG. 10, the operator of the weekly product can recommend the product itself from a different angle, such as developing a product promotion in accordance with the time. Is possible, which leads to a motivation to purchase. In addition, for the user, in addition to the unique product recommendation, by receiving a push from each TPO (time), the sensibility (feeling, etc.) and the amount of money at that time, the range of product selection can be expanded.

As shown in FIG. 11, in the product database, for the product having the product name "Dimbra",
Two product categories including a first category of “soft drinks / tea / dimbra” and a second category of “soft drinks / tea / middle gen” are assigned and registered. Then, logs are collected and accumulated by embedding a plurality of product category tags in the source itself of the homepage introducing the product.

Then, as shown in FIG. 12, when the user visits the homepage introducing the product once, the information of the product browsed by the user is transmitted to the DB server 7 by the tag on the site visited by the user. However, in the DB server 7, a single visit (browsing) by the user sets bits for two products in the DB server 7 corresponding to the two categories, and accumulates them as recommendation target products. As a result, for the user having the profile, it is possible to determine the preference based on the action history and to recommend the product from a different angle instead of a unique product.

Next, as another embodiment of the present invention, an embodiment in which a prize banner advertisement provided by the provider is displayed on the homepage of a site affiliated with the provider will be described. In this embodiment, a prize application screen is presented to a user who clicks and jumps on the prize banner advertisement displayed on the homepage, and the user accesses the original prize banner advertisement every time the user accesses the prize banner advertisement. The site information is collected by identifying the site, and the user information acquired on the prize application screen is collected.

As shown in FIG. 13, a prize banner advertisement provided by a provider is posted on a plurality of affiliated sites such as company A, company B, and company C. When the user browses each site and clicks on the prize banner advertisement, the user jumps to the member registration page, which is a prize site. In this case, a predetermined transparent tag is attached to the homepage provided by each partner site. By doing so, it is possible to identify the original affiliated site that the user has accessed, thereby collecting site information. In other words, it is possible to know from which affiliated site the user who has jumped to this sweepstakes site is a user who has been guided (registered), thereby applying a different sweepstakes program to each of the companies A, B and C. Is possible, and for the user, it looks as if a prize (campaign) is being held at each site. That is, by applying a prize to a user guided from each site, an event effect of each site is generated, but no cost is imposed on each site.

Next, as still another embodiment of the present invention,
The push mail service linked with the partner site is explained.

In this embodiment, each user who has visited the affiliated site is requested to register an e-mail address, and the e-mail address of each registered user is stored in a database. On the other hand, based on the analysis result of the information collected in the embodiment described with reference to FIG. 1, user information including the hobbies and preferences of each user is acquired and stored and managed, and the user's interests are matched based on this user information. The information is transmitted to the user's e-mail address.

[0042]

As described above, according to the present invention,
A predetermined transparent tag is attached to the homepage, a cookie is issued to the user who accessed the site, the user is identified by the cookie every time the user accesses the site, and the homepage accessed by the user is identified. Access to the homepage is collected for each access date and time, the category of the homepage is collected for each access, and the result of analyzing this collected information is presented to the site provider, so the site provider used his own site Accurately grasp not only the number of people, but also information about what attributes and preferences users have access to their own site and information about which pages on the site are the most popular To accurately obtain marketing data for promotion of its services Rukoto can. In addition, fresh behavior of the user can be grasped, and PR to the user can be immediately, efficiently, and easily performed. Further, it is possible to freely customize a preference category according to a site, and by designating a category specialized for the site, information unique to the site can be acquired, and marketing can be given an advantage. Services that apply globality will be possible.

Also, according to the present invention, a plurality of categories are assigned to each of the products developed on the homepage, registration management is performed, and product information browsed by the user is collected every time the user accesses the homepage. Then, a plurality of categories for the collected product information are extracted from the database, and a tendency of the user for the product is grasped from the plurality of categories, so that each product can be determined from a plurality of categories of preference, and product recommendation to the user can be made. Can be performed from a wide range of angles, and it is possible to increase profits by stimulating the user to purchase.

Further, according to the present invention, a prize banner advertisement provided by the provider is displayed on the homepage of the affiliated site,
A prize application screen is presented to a user who has clicked and jumped to the prize banner advertisement, and every time the user accesses the prize banner advertisement, the original site that the user has accessed is identified and site information is collected. , Collects user information obtained from the sweepstakes application screen, so that affiliate sites can provide a sweepstakes program to users only by displaying a sweepstakes banner advertisement at no cost, creating an event effect for each site, and For those who register, the number of buyers on the EC site increases as a result of the prize calculation through registration, so that profits increase.

According to the present invention, a user who accesses the site is requested to register an e-mail address, and based on the analysis result of the collected information, obtains user information including the user's hobbies and preferences. Since the information suitable for the user's interest is transmitted to the user's e-mail address on the basis of, the marketing support of the affiliated site company can be performed.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram for implementing a user information collection method according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a procedure for determining a category to be assigned to each home page and setting a partner site for attaching a predetermined transparent tag which is a predetermined file (HTML, GIF) to the home page in the embodiment shown in FIG. 1; is there.

FIG. 3 is an explanatory diagram showing an overall flow of the embodiment shown in FIG. 1;

4 is an explanatory diagram showing a method of describing a predetermined transparent tag, which is a predetermined file (HTML, GIF), and a cookie in the embodiment shown in FIG. 1;

FIG. 5 is an explanatory diagram showing an overall configuration and a flow of the embodiment shown in FIG. 1;

FIG. 6 is an explanatory diagram showing a flow of data collection in the embodiment shown in FIG. 1;

FIG. 7 is a diagram showing items that can be output as analysis results in the embodiment shown in FIG. 1;

FIG. 8 is a diagram showing the contents of a report output in the embodiment shown in FIG. 1;

FIG. 9 is an explanatory diagram showing a configuration of a plurality of categories assigned to each product developed on a homepage for the purpose of e-commerce by a site affiliated with a provider as another embodiment of the present invention.

FIG. 10 is an explanatory diagram showing a recommendation flow by assigning a plurality of categories to each product in the embodiment shown in FIG. 9;

FIG. 11 is an explanatory diagram showing a flow of assigning a plurality of categories in the embodiment shown in FIG. 9;

FIG. 12 is an explanatory diagram showing a flow of assigning a plurality of categories in the embodiment shown in FIG. 9;

FIG. 13 is an explanatory diagram showing an embodiment in which a prize banner advertisement provided by the provider is displayed on the homepage of a site affiliated with the provider as another embodiment of the present invention.

[Explanation of symbols]

 1 User 3 Internet 5 Homepage 7 DB Server 9 Site Provider Web Server

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Shinji Morishita 1-1-11 Higashiikebukuro, Toshima-ku, Tokyo Nippon Life Insurance Co., Ltd. Within Plala Networks Co., Ltd. 11 Nippon Life Insurance Co., Ltd. Higashi-Ikebukuro Building Co., Ltd. (72) Inventor Seiji Higashi 1-1-11 Higashi-Ikebukuro, Toshima-ku, Tokyo Nippon Life Insurance Co., Ltd. Plala Networks Co., Ltd. (72) Inventor Kenji Ono Higashi-Ikebukuro, Toshima-ku, Tokyo 1-1-11 Nippon Life Insurance Co., Ltd. Higashi-Ikebukuro Building Plala Networks Co., Ltd. (72) Inventor Masahiro Hageta 1-1-11 Higashi Ikebukuro, Toshima-ku, Tokyo Nippon Life Insurance Co., Ltd. Plala Networks Co., Ltd. F-term (reference) 5B049 AA06 GG02 GG09 5B085 AC13 BE07 BG07

Claims (5)

[Claims] 1. A user information collecting method for collecting an access history of a user accessing a homepage via the Internet, wherein a transparent tag is appropriately attached to a predetermined information area of a plurality of homepages, and a cookie issued to the user is provided. Identifies the user who accessed the homepage by using the transparent tag, identifies the information area accessed by the user using the transparent tag, collects the access history of the user for each user, and collects over a plurality of homepages A method for collecting user information, comprising processing information relating to a given access history and presenting the processing result to a homepage provider. 2. A user information collecting method for collecting an access history of a user accessing a homepage via the Internet, wherein a transparent tag is appropriately attached to a predetermined information area of a plurality of homepages, and a cookie issued to the user is provided. Identifying the user who has accessed the homepage by using the transparent tag, identifying the information area accessed by the user along with the category of the information area, collecting the access history of the user for each user, Process information related to the access history collected across homepages for each category of the information area,
A method for collecting user information, wherein the processing result is presented to a homepage provider. 3. The method according to claim 2, wherein the predetermined information area includes information on a product to be developed on a homepage enabling electronic commerce, and a processing result presented to the homepage provider is information including a tendency of the user to the product. 3. The user information collecting method according to claim 2, wherein: 4. A user information collecting method for collecting an access history of a user accessing a homepage via the Internet, wherein an arbitrary prize area in which a predetermined transparent tag is pasted on a plurality of homepages is displayed. By accessing the prize area, the user is guided to a prize site that links to the transparent tag, a prize application screen is presented to the user, and the home page of the user's link is specified by a cookie issued to the user. And collecting the user information acquired on the prize application screen, processing the user information collected across the plurality of homepages, and presenting a result of the processing. 5. A method for acquiring user information including a hobby and a preference of the user based on the processing result, and transmitting information according to the user's interest to the user based on the acquired user information. The user information collection method according to claim 1.