KR20010087851A - Method for advertisement using network computer games - Google Patents

Abstract

PURPOSE: An advertising method using a computer game is provided to enhance an advertising effect and to let a user connect to the ad managing server by making a user concentrate on an advertising object during a game. CONSTITUTION: A user connects to an advertisement managing server and performs a log-in process(S1). A game is executed on a browser of a user's computer(S2). An advertisement adapted to a log-in user and the executed game is indexed(S3). The log-in user compares a currently possessed advertising element with the indexed advertising element through the latest connection(S4). An attribute is embodied in an advertising element to be noticed(S5). A deleting, a modifying, and an appending are requested by the comparison(S6). The advertising element is converted in an advertisement converting engine included in the game(S7). The game is loaded(S8). The log-in user progresses the game(S9). A user's credit is calculated in accordance with the advertisement and a game score after the game is completed(S10). The calculated user's credit is transmitted to the advertisement managing server and returned(S11).

Description

Advertising method using computer game {Method for advertisement using network computer games}

The present invention relates to an advertising method using a computer game, and more particularly, to convert a computer game object into an advertisement element suitable for the user and the computer game in real time so that the user can play the game, and a part of the advertising cost is transferred to the computer. The present invention relates to an advertisement method using a computer game that can increase the effect of the advertisement by inducing the user to concentrate more on the advertisement object while playing the game, and inducing the user's connection.

Recently, interest in the Internet has been continuously expanded, and the number of line providers who provide circuits to use the Internet has increased dramatically, as well as the number of companies providing application services, and the population using the Internet has increased exponentially. So-called Internet communities are rapidly forming.

The heat of the Internet is leading to the revival of electronic commerce, and in the field of games, the way of accessing the Internet server and playing games among various people in real time is increasing.

As a community of more than a certain population is formed on these Internet sites, presenting advertisements to them is already a basic element of the site.

In general, the use of banner ads is the most common method of such advertisement. In other words, when a user accesses the site and launches a web page in a browser running on his or her computer, the static or moving banner advertisement is activated in various places of the web page.

However, this advertising method has some problems. First, as a large number of advertisements are presented regardless of the user's intention, the site may lose confidence in the user, and moreover, the longer the advertising banner takes a long time, Can be increased.

In addition, as described above, information that is not desired by the user occupies a large part of the Internet traffic, and occupies a significant band width of the Internet as a whole, thereby impairing overall Internet efficiency.

The present invention is to solve the above-mentioned shortcomings, and provides a method of advertising using a computer game that can increase the effect of the advertisement by inducing the user to concentrate more on the advertising object during the game, and also induce the user's connection. I would like to.

This invention is achieved by converting an object of a computer game online into an advertisement element suitable for the user and the computer game in real time so that the user can play the game, and return some of the advertising cost to the user according to the point of the computer game. do.

1 is a system block diagram of an advertising method using a computer game of the present invention;

Figure 2 shows an embodiment of an advertising method using a computer game of the present invention

Flowchart,

Figure 3 shows the details of the conversion step of the advertising method using a computer game of the present invention

Flow chart,

4 is a computer using an advertising method using a computer game of the present invention

Block diagram showing functional steps of a program.

<Explanation of symbols for the main parts of the drawings>

S1: login step S2: game execution step

S3: indexing step S4: comparing step

S5: Attribute granting step S6: Requesting step

S7: conversion step S8: loading step

S9: game progress step S10: calculation step

S11: Delivery stage

An embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system block diagram of an advertisement method using a computer game of the present invention, the configuration of the system for the present invention is connected to the user's computer (10: host below), the host 10 through the Internet (A) An ad management server 20 which is managed and includes an ad conversion engine 21 for converting an ad element of a game, and a database 30 linked with the ad management server 20 and containing ad elements, user information, and the like. It consists of.

2 is a flow chart showing an embodiment of an advertising method using a computer game of the present invention, the present invention provides a log-in step (S1) for the user to log in to access the advertisement management server 20; A game execution step (S2) of executing a game on a browser of a user's computer (host: 10); An indexing step (S3) of indexing advertisements suitable for the logged-in user and the executed game; A comparison step (S4) of comparing the advertisement element currently held by the login user with the advertisement element of the indexing step (S3); An attribute granting step (S5) of giving an attribute to an advertisement element to be posted; A request step (S6) for requesting deletion, modification, and addition of an advertisement element by the comparing step (S4); A conversion step (S7) of converting an advertisement element in an advertisement conversion engine (21) included in the user's game according to the request of the requesting step (S6); A loading step (S8) of loading the game; A game progress step (S9) in which the login user proceeds with the game; A calculation step (S10) of calculating a user's credit according to the advertisement and the game score after the game is finished; The technical feature of the present invention comprises a delivery step (S11) of returning after transferring the credit of the user calculated in the calculation step (S10) to the advertisement management server (20).

The attribute of the advertisement element to be given in the attribute granting step (S5) includes a video and a still picture, a sound effect, a position of the advertisement element, and the appearance of the advertisement element, to give the game an advertisement element having an optimal advertisement efficiency. do.

The game progress step (S9) and the calculation step (S10) is to calculate the user's credit according to the user's game score and the posted advertising element according to the difference in the advertising element according to the level of the game, the user Depending on the individual credits, the game company or the advertising company may pay the equivalent, and the effect of the advertisement may be even greater.

3 is a flow chart showing the details of the conversion step of the advertising method using a computer game of the present invention, the conversion step (S7) performed in the advertising conversion engine 21 is the addition of the advertising element in the request step (S6), A file modification step (S7-1) of correcting the configuration file in comparison with the configuration file of the host 10 when a request for modification and deletion is received; A modification step (S7-2) of modifying an advertisement list of a game execution unit according to the configuration file; A first transmission step (S7-3) of resetting the attribute of the advertisement appearing in the game and transmitting it to the memory of the user's computer; A second transmission step (S7-4) of reading the advertisement file and transmitting the read advertisement file to the memory of the user's computer; It is configured in detail with a change step (S7-5) of changing the object of the game by modifying the index of the place to place the advertisement in the game.

4 is a block diagram showing functional steps of a computer program using an advertisement method using a computer game of the present invention, and a login function F1 for allowing a user to log in by accessing the advertisement management server 20; An indexing function (F2) for indexing advertisements suitable for the logged-in user and the executed game when the game is executed on the browser of the host (10); A comparison function (F3) for comparing the advertisement element currently held by the login user with the indexed advertisement element; An attribute provision function (F4) for assigning an attribute to an advertisement element to be posted; A request function (F5) for requesting the deletion, modification and addition of an advertisement element by the comparison function (F3); A conversion function (F6) for converting an advertisement element in an advertisement conversion engine (21) included in a user's game at the request of the advertisement element; A loading function (F7) for loading the game; A calculation function (F8) for the login user to proceed with the game, and calculate the user's credit according to the advertisement and the game score after the game is finished; It is composed of a delivery function (F9) for returning after the calculated user's credit to the advertisement management server (20).

Hereinafter, the operation and effects of the present invention will be described with reference to FIGS. 1 to 4.

First, the user executes a login step (S1) of accessing the advertisement management server 20 and logging in by executing a browser on the host 10. Receiving personal information by allowing the user to register first is a suitable way to reward credits after the game.

Thereafter, when the game execution button or the execution key is inputted in the connected browser, the game execution step S2 is performed in which the game is executed on the host by being linked to the game installed in the host 10.

When the user logs in to the advertisement management server 20 at the host 10, the advertisement management server 20 indexes an advertisement suitable for the logged-in user and the executed game by reading the user's configuration file (S3). In this case, a comparison step (S4) is performed to compare the advertisement element currently held by the login user with the advertisement element of the indexing step (S3).

Afterwards, the attributes, positions, etc. of the advertisement elements to be posted are changed according to the game executed by the user, and the attribute granting step (S5) of assigning the appropriate attributes to the game and the user is executed.

Then, the comparison step (S4) it is possible to determine what advertising elements the current user includes, and the advertising elements may vary over time according to the request and schedule of the advertiser, among the ads that the current user has The request step S6 for requesting the deletion, modification and addition of the advertisement element is performed.

Upon request of the request step S6, the ad conversion engine 21 included in the user's game has an advertisement element according to the detailed conversion steps S7-1 to S7-5 of the conversion step S7. Will be converted.

When all of the advertising elements are upgraded and converted as described above, the loading step (S8) of loading the game is performed, so that the login user proceeds to the game progress step (S9).

As the game progresses, the direction of the game changes according to the user's ability and status. As the game progresses to a higher level and time passes, the advertising effect increases as well. By performing the calculation step (S10) of calculating the user's credit according to, the transfer of the user's credit calculated in the calculation step (S10) to the ad management server 20 and then performing a delivery step (S11) to return, After saving your credit, you're done.

After that, by devising various ways to pay the user according to the user's credit, it is possible to maximize the effect of the advertisement.

The present invention as described above is an invention that has the effect that the user can concentrate more on the advertising object during the game to increase the effect of the advertisement, and also can induce the user's connection.

Claims (5)

A login step of the user accessing the advertisement management server and logging in; A game execution step of executing a game on a browser of a user's computer; Indexing an advertisement suitable for the logged-in user and the executed game; A comparison step of comparing the advertisement element currently held by the login user with the advertisement element in the indexing step; An attribute provision step of assigning an attribute to an advertisement element to be posted; A requesting step of requesting deletion, modification and addition of an advertisement element by the comparing step; A conversion step of converting an advertisement element in an advertisement conversion engine included in the user's game according to the request of the requesting step; A loading step of loading the game; A game progress step of allowing the login user to play a game; Calculating a credit of the user according to the advertisement and the game score after the game is finished; And a delivery step of returning the credits of the user calculated in the calculation step to the advertisement management server and then returning them. The method of claim 1, wherein the attribute of the advertisement element to be assigned in the attribute granting step includes a moving picture and a still picture, a sound effect, a position of the advertisement element, and an appearance of the advertisement element. The method according to claim 1, wherein the game progress step and the calculation step differ in advertisement elements according to the level of the game, so that the user's credit is calculated according to the user's game score and the posted advertisement elements. Advertising method using computer game. The method of claim 1, wherein the converting step comprises: a file modification step of modifying the configuration file in comparison with a configuration file of a user's computer when a request for adding, modifying, or deleting an advertisement element is requested in the requesting step; A modification step of modifying an advertisement list of a game execution unit according to the configuration file; A first sending step of resetting an attribute of an advertisement appearing in a game and transmitting the same to a memory of a user's computer; A second transfer step of reading the advertisement file and transferring the advertisement file to the memory of the user's computer; Advertisement using a computer game, characterized in that consisting of a change step of changing the object of the game by modifying the index of the place in the advertisement. A login function for allowing a user to log in by accessing an advertisement management server; An indexing function for indexing advertisements suitable for the logged-in user and the executed game when the game is executed on a host browser; A comparison function for comparing the advertisement element currently held by the login user with the indexed advertisement element through a recent connection; An attribute provision function for assigning an attribute to an advertisement element to be posted; A request function for requesting deletion, modification, and addition of advertisement elements by the comparison function; A conversion function for converting an advertisement element in an advertisement conversion engine included in a user's game according to the request of the advertisement element; A loading function for loading the game; A calculation function for calculating a user's credit according to an advertisement and a game score after the logged-in user plays the game and the game is finished; And a delivery function for delivering the calculated user credit to the advertisement management server and then returning the calculated credit card.