KR20010087604A - picture display apparatus having an auxiliary screen for internet advertisement - Google Patents

Abstract

PURPOSE: A screen displaying device having a secondary display for an Internet advertisement is provided to display an Internet advertisement on the secondary display being installed in a monitor always. CONSTITUTION: A computer main body(30) receives information data and advertising data from a server(20) of an information provider opened in the Internet(25) by driving an application program, outputs the information data to a monitor, and outputs the advertising data to a secondary display. A USB(universal serial bus) device(40) mediates an input/output of a signal designated between the computer main body(30) and an external device and the advertising data. A monitor main body(70) checks a normal operation of the application program or not by inputting/outputting the signal designated through the USB device(40), and restricts a using a computer in accordance with the checking result. A secondary display main body(90) receives the advertising data through the USB device(40) and displays the advertising data on a secondary display(100).

Description

Screen display apparatus having an auxiliary display for internet advertising {picture display apparatus having an auxiliary screen for internet advertisement}

The present invention relates to an internet advertisement screen display device, and more particularly, to an internet advertisement screen display device for displaying an internet advertisement on an auxiliary display installed in a monitor to improve the recognition and information transmission efficiency of the advertisement.

In recent years, with the rapid development of computer networks, the use of the Internet, which is based on the so-called World Wide Web, is rapidly increasing. Personal computer users not only have access to a variety of information available on the Internet's Web sites, but also have the freedom to view or download information anywhere in the world.

In this situation, a web site opened on the Internet, an information provider's server, provides a banner advertisement with the information, which is inserted in the form of a Hyper text mark up language Tag (HTML TAG). When a user clicks on a banner ad, the user is directed to the linked advertiser's website.

Since banner advertisements, including images, can slow down the connection speed, users are not actively using them, so the user who clicks on the banner advertisements earns a so-called 'cyber money' and uses the banner ads. Advertisement techniques are being developed to increase the

On the other hand, a so-called TV-type advertisement, which shows an advertisement using a waiting time from one site to another site, is newly presented.

In addition, the information presentation system in the electronic network disclosed in Japanese Patent Application Laid-open No. Hei 10-254966 proposes a method for releasing the time spent unconditionally waiting for the actual content data to be viewed. Referring to FIG. 1, the user terminal device 1 includes a communication control unit 11 for acquiring content data from a network NW, an advertisement acquisition unit 13 for acquiring advertisement data, and an advertisement for storing the acquired advertisement data. A data storage unit 16 and a display control unit 12 for displaying content data on the monitor 15 are provided. According to this system, the display control unit 12 is used to acquire content data designated by a user from the network NW. ) Monitors the occurrence of the waiting time, and when the waiting time occurs, the advertisement data stored in the advertisement data 16 is displayed on the monitor 15.

However, according to the prior art as described above, the recognition of the advertisement is not high because the user is focused on searching for the desired information, and not only the personal computer user has to access the Internet and visit the website, Advertisement could not be carried out when running a general user program.

Therefore, the advertiser's position is required to effectively deliver the advertisement contents even when a large number of domestic and foreign users who use their homepage is connected to the Internet as well as when using a general user program.

SUMMARY OF THE INVENTION An object of the present invention is to provide a screen display device having an auxiliary display for internet advertising, which can always display an internet advertisement on an auxiliary display installed in the monitor.

It is another object of the present invention to display advertisement data on an auxiliary display installed in a monitor in real time when connected to the Internet, and to display advertisement data lastly updated on an auxiliary display installed in a monitor when not connected to the Internet. It is to provide a screen display device having a display.

Another object of the present invention is to improve the recognition and information transmission efficiency by changing the display area of the monitor to the inactive state automatically when the advertising data is not continuously displayed on the secondary display installed in the monitor. The present invention provides an internet advertising screen display device that can faithfully reflect an advertiser's needs.

1 is a block diagram of an information presentation system in an electronic network according to the prior art;

2 is a block diagram of a screen display device having an auxiliary display for Internet advertising according to the present invention;

3 is a view illustrating a state in which an auxiliary indicator is installed on a monitor according to the present invention;

4 is an exemplary screen illustrating a display state of a monitor and an auxiliary display according to the present invention;

(A) indicates that advertising data is displayed in the display area of the sub-indicator and the information data is displayed on the screen of the monitor, (B) does not display the advertisement data in the display area of the sub-indicator and certain OSD characters are displayed on the monitor screen. (C) is when the advertising data is not displayed in the display area of the sub-indicator and the muting signal is displayed on the monitor screen.

Explanation of symbols on the main parts of the drawings

20: server 25: the Internet

30: computer main body 31: internet connection

32: video card 33: microprocessor

34: hard disk 40: USB device

50: printer 60: scanner

70: monitor body 71: microprocessor

72: OSD processing unit 73: video signal processing unit

74: memory 75: DPMS driver

80: CRT 90: auxiliary indicator body

100: auxiliary indicator

An object of the present invention as described above is an apparatus for displaying an Internet advertisement on an auxiliary display installed in a monitor, the information data and advertisement data from a server of an information provider opened on the Internet by running an application program stored in the auxiliary storage device. A computer main body configured to receive an information data to be displayed on a screen of the monitor and to output advertisement data to be displayed on the sub-display; A communication channel for mediating input / output of a signal or advertisement data contracted with each other between the computer main body and a peripheral device; It receives information data from the computer main body and displays it on the monitor screen, and inputs and outputs a contracted signal through the communication channel to check whether the application program is normally running in the computer main body. Monitor body to otherwise limit the use of the computer; And an auxiliary indicator body for receiving advertisement data through the communication channel and displaying the advertisement data on the auxiliary indicator.

According to the present invention, the computer main body periodically stores the advertisement data supplied from the server in the auxiliary memory.

According to the present invention, the monitor main body is connected to the communication channel and the microprocessor for controlling the use of the monitor forcibly in the protection mode that is not running the application program on the computer main body, and the information data transmitted from the computer main body And a video signal processor for amplifying the CRT to an appropriate level and applying the CRT to an inactive state, and screen processing means for processing the CRT in an inactive state.

According to the present invention, the microprocessor outputs a check request signal for checking whether the application program is driven to the computer main body, and switches to the protection mode according to the presence or absence of a response signal input from the computer main body.

According to the present invention, the microprocessor switches to the protection mode according to whether or not a check signal is periodically output from the computer main body.

According to the invention, the screen processing means is characterized in that the OSD processing unit for displaying a particular OSD character on the monitor screen through the video signal processing unit to switch the CRT in an inactive state.

According to the present invention, instead of allowing the vertical synchronization signal to be applied to the CRT, the screen processing means switches to a stand-by mode that suspends the application of a horizontal synchronization signal, or instead of allowing the horizontal synchronization signal to be applied to the CRT. It is characterized in that the DPMS driver for displaying the muting signal on the monitor screen by switching to the suspend mode to suspend the application of the vertical synchronization signal.

According to the present invention, the communication channel is characterized by using a universal serial bus (USB) device.

According to the present invention, the auxiliary display is characterized in that using a liquid crystal display (Liquid Crystal Display).

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a configuration diagram of a screen display device having an auxiliary display for internet advertisements according to the present invention, and FIG. 3 is a view showing a state in which an auxiliary display is installed in a monitor according to the present invention. As shown in the drawing, the present invention runs an application program, receives information data and advertisement data from an information provider server 20 opened on the Internet 25, outputs the information data to the monitor side, and the advertisement data to the secondary display side. A computer main body 30 for outputting, a USB (Universal Serial Bus) device 40 for mediating input / output of contracted signals or advertisement data between the computer main body 30 and peripheral devices, and the USB device 40 The computer main body 30 checks whether the application program is normally driven by inputting / outputting a contracted signal through the monitor main body 70 and the USB device 40 which limits the use of the computer if the application program is not normally driven. It is provided with an auxiliary indicator body 90 for receiving the advertisement data through the display auxiliary display 100.

As shown in FIG. 3, the auxiliary display 100 is installed on the front of the monitor so that the display area R1 is exposed separately from the screen R2 so that the user can view the advertisement data. (Liquid Crystal Display; hereafter abbreviated as LCD) is used.

The advertisement data supplied from the server 20 includes contents written for the commercial purpose of the advertiser (for example, stock information, etc.) and is not limited thereto. Such advertisement data may be text or graphic ( It is written in a format such as Graphic) and satisfies the Hyper Text Markup Language (HTML) standard. When a user clicks with a mouse, the user can move to a linked website.

When the power is supplied, the microprocessor 33 of the computer main body 30 starts up and boots up a computer operating system (OS). Accordingly, an application program stored in the hard disk 34, which is an auxiliary storage device, is driven to drive the Internet connection unit 31. Attempt to connect to server 20 through. When the connection is established, the microprocessor 33 receives the information data and the advertisement data from the server 20. At this time, the advertisement data is downloaded from the advertisement database DB of the server 20 and stored in the hard disk 34. . In this way, the advertisement data supplied from the server 20 is periodically stored in the hard disk 34 so that new advertisement data is updated. The microprocessor 33 outputs the information data to the video card 32 and the advertisement data to the microprocessor 91 through the USB device 40.

The video card 32 converts the information data into color signals R, G, and B in one screen unit and outputs them to the video signal processing unit 73 of the monitor main body 70. The video signal processing unit 73 outputs the color signal. After amplifying to a proper level is applied to the CRT (80). The video card 32 outputs a horizontal synchronous signal and a vertical synchronous signal to the microprocessor 71 of the monitor main body 70. The microprocessor 71 reads the monitor management information stored in advance in the memory 74 in order to receive a horizontal synchronization signal and a vertical synchronization signal and perform a control operation for displaying information data on the monitor. To control. As a result, information data is displayed on the screen of the monitor.

In addition, the microprocessor 91 of the auxiliary display unit 90 receives the advertisement data received through the USB device 40 and outputs the advertisement data to the LCD driver 93, wherein the LCD management information stored in advance in the memory 92 is output. A control operation is performed to read and display advertisement data on the LCD 100.

The LCD driver 93 converts the received advertisement data into color data and applies it to the LCD 100. Accordingly, advertisement data is displayed in the display area R1 of the LCD 100.

Since the advertisement data is not displayed on the LCD 100 when the user deletes or modifies an application stored in the hard disk 34, the microprocessor 71 of the monitor body 70 is contracted through the USB device 40. A signal is input and output to check whether the application program is normally running in the computer main body 30. That is, the microprocessor 71 periodically outputs the check request signal through the USB device 40 and recognizes that the application program is normally operated when a response signal is input from the microprocessor 33 in response to the check request signal. Or if the microprocessor 33 periodically outputs a check signal, it is recognized that the application program runs normally when the check signal is input. The USB device 40 includes an existing function that supports a communication protocol for exchanging data and signals between the computer main body 30 and a peripheral device (printer 50, scanner 60, etc.).

The information data is displayed on the monitor screen while the Internet connection 31 is connected to the Internet 25, and at the same time, the advertisement data is displayed on the LCD 100. In this state, the user program stored in the hard disk 34 is displayed. Even when driving (Dae Hangul, Lotus, Excel, etc.), the advertisement data is continuously displayed in the display area R1 of the LCD 100. That is, the microprocessor 33 outputs the information data of the user program to the video card 32, and also outputs the advertisement data supplied from the server 20 to the microprocessor 91 through the USB device 40. do.

Accordingly, the video card 32 converts the information data of the user program into a color signal in one screen unit and outputs the color signal to the video signal processing unit 73. The video signal processing unit 73 amplifies the converted color signal to an appropriate level and performs the CRT. To 80. In addition, the microprocessor 91 outputs the received advertisement data to the LCD driver 93 according to the LCD management information read into the memory 92. Accordingly, the advertisement data is displayed on the display area R1 of the LCD 100, and in this state, the information data of the user program is displayed on the screen R2 of the monitor.

When the information data supplied from the server 20 or the information data of the user program is displayed on the screen R2 of the monitor in this manner, the display area R1 of the LCD 100 is downloaded from the server 20 and the hard disk ( 34, the advertising data updated continuously is displayed.

When the microprocessor 33 normally runs the application program of the hard disk 34, the advertisement data is displayed in the display area R1 of the LCD 100, but the user may select the hard disk 34 of the computer body 30. If the application data stored in advance is deleted or modified so that the advertisement data is not displayed on the LCD 100, the CRT 80 is automatically changed to an inactive state.

To this end, the computer main body 30 checks a state in which an application program is operating normally. There are two methods for checking this. First, the microprocessor 71 of the monitor body 70 periodically outputs a check request signal to the microprocessor 33 of the computer body 30 through the USB device 40, and receives the check request signal. The processor 33 outputs a response signal to the microprocessor 71 through the USB device 40 when the application program operates normally. Accordingly, the microprocessor 33 continuously performs an operation for displaying advertisement data on the LCD 100 during normal operation, but proceeds to a protect mode if there is no response signal.

When the microprocessor 71 proceeds from the normal mode to the protected mode, that is, to switch the display state of the CRT 80 to the inactive state, OSD characters specific to most areas of the screen of the monitor (for example, “use” are used. And a second method of displaying a muting signal on a monitor screen.

Looking at the first scheme, as shown in FIG. 4A, the information data is displayed on the monitor screen R2 and the advertisement data is displayed on the display area R1 of the LCD 100 (normal mode). When proceeding to the mode, the microprocessor 71 outputs a mode control signal to the OSD processing unit 72 for switching to the protected mode, and the OSD processing unit 72 outputs a preset OSD text signal in response to the mode control signal. As the OSD text signal is applied to the CRT 80 through the video signal processing unit 73, the OSD text signal is displayed in a state occupying most of the screen as shown in FIG. Will become inactive.

Looking at the second method, the microprocessor 71 outputs a mode control signal to the DPMS driver 75 for switching to the protection mode, and the DPMS driver 72 actually responds to the mode control signal. One of the horizontal sync signal and the vertical sync signal on the screen normally outputted by the controller performs an operation for switching to the stand-by mode or the suspend mode in which one of the intentional application of the screen is intentionally applied to the CRT 80. . That is, in the protection mode, the DPMS driver 72 switches to the stand-by mode that suspends the application of the horizontal synchronization signal instead of allowing the application of the vertical synchronization signal to the CRT 80 or the horizontal synchronization signal to the CRT 80. Instead of allowing the application of the signal, the system switches to the suspend mode that suspends the application of the vertical synchronization signal. As a result, a muting signal is displayed on the screen as shown in FIG. It becomes inactive.

On the other hand, even when a user drives a user program (Dae Ha Hangul, Lotus, Excel, etc.) stored in the hard disk 34, which is an auxiliary memory device, without accessing the Internet, the advertisement data is displayed in the display area R1 of the LCD 100. Continuously displayed, this advertisement data is the advertisement data last updated on the hard disk 34. In this regard, when a user program stored in the hard disk 34 is driven while being booted by the computer operating system (OS) at the time of power supply, the hard disk is supplied from the server 20 to the display area R1 of the LCD 100. The updated advertisement data is displayed on the screen 74, and the information data corresponding to the user program is displayed on the monitor screen R2. In this state, the monitor main body 70 checks whether the application program is normally running in the computer main body 30, and checks whether the response signal according to the check request signal periodically output as described above is input or The check signal periodically input from the computer main body 30 is examined and judged. If the application program is deleted or modified as a result of such a check, the OSD processor 72 or the DPMS driver 75 is operated under the control of the microprocessor 71 in the protection mode as shown in FIG. 4B or 4C. Proceeding to turn the CRT 80 in an inactive state.

As described above, according to the present invention, the information data supplied from the server or the information data of the user program supplied from the server can be displayed on the monitor and the advertisement data can be displayed on the auxiliary display all the time. In the case of driving the last updated advertising data can always be displayed on the secondary indicator.

In addition, the present invention can restrict the use of the computer by intentionally damaging the application program of the computer main body and automatically proceeding to the protection mode in the state where the advertisement data is not displayed on the monitor screen so that the monitor cannot be forcibly used.

Accordingly, the present invention provides a user with a free or low-cost computer including a monitor equipped with an auxiliary display at no cost, and provides benefits, and displays advertisement data on the auxiliary display installed on the monitor at all times, thereby improving awareness and information delivery of the advertisement. There is an effect that can faithfully reflect the needs of advertisers to improve efficiency.

Claims (9)

An apparatus for displaying an internet advertisement on an auxiliary indicator installed in a monitor, the apparatus comprising: The application program stored in the auxiliary storage device is operated to receive the information data and the advertisement data from the server of the information provider opened on the Internet, and to output the information data to be displayed on the screen of the monitor and the advertisement data to be displayed on the auxiliary display, respectively. A computer body; A communication channel for mediating input / output of a signal or advertisement data contracted with each other between the computer main body and a peripheral device; It receives information data from the computer main body and displays it on the monitor screen, and inputs and outputs a contracted signal through the communication channel to check whether the application program is normally running in the computer main body. Monitor body to otherwise limit the use of the computer; And And an auxiliary indicator main body for receiving advertisement data through the communication channel and displaying the advertisement data on the auxiliary indicator. The computer system of claim 1 wherein the computer body is And an auxiliary display for internet advertising, wherein the advertisement data supplied from the server is periodically stored in the auxiliary storage device. The method of claim 1, wherein the monitor body A microprocessor connected to the communication channel to control the monitor from being forcibly used in a protected mode in which the application program is not driven in the computer main body, and amplifying information data transmitted from the computer main body to an appropriate level to be applied to the CRT. And a video signal processing unit and screen processing means for processing the CRT in an inactive state. The method of claim 3, wherein the microprocessor And outputting a check request signal for checking whether the application program is driven to the computer main body, and switching to a protection mode according to the presence or absence of a response signal input from the computer main body. The method of claim 3, wherein the microprocessor And an auxiliary display for internet advertising, wherein the display mode is switched to a protection mode according to whether a check signal periodically output from the computer main body is input. The method of claim 3, wherein the screen processing means And an OSD processing unit for displaying a particular OSD character on a monitor screen through the video signal processing unit so as to switch the CRT into an inactive state. The method of claim 3, wherein the screen processing means Suspension that suspends the application of the vertical synchronization signal to the CRT instead of allowing the application of the vertical synchronization signal to the stand-by mode, or suspends the application of the horizontal synchronization signal to the CRT. And a DPMS driver for switching the mode to display the muting signal on the monitor screen. The method of claim 1 wherein the communication channel is A screen display having an auxiliary display for Internet advertising, characterized by using a universal serial bus (USB) device. The method of claim 1, wherein the auxiliary indicator Screen display device having an auxiliary display for Internet advertising, characterized in that using a liquid crystal display (Liquid Crystal Display).