KR20010078640A - Electronic Commerce method and electronic commerce system thereof - Google Patents

Abstract

PURPOSE: An electronic commerce service method and system is provided to enable a customer to purchase commodities at a low price and a wanted time and to enable a seller to sell a large quantity of commodities at one time and reduce a delivery time and cost by inducing a blanket purchase via a commodity basket and different discount ratio according to purchase specifications. CONSTITUTION: The method comprises steps of a customer accessing an electronic commerce service site(301), the customer selecting a shopping item(302), a server of the site extracting a plurality of commodity baskets and shopping data from a commodity database, extracting an accumulated bonus point of the customer from a customer database, and displaying the extracted data on a screen of the commodity basket(303), the customer browsing detailed shopping data included in the commodity basket by clicking on an image of the commodity(304), the customer selecting a purchase amount by clicking a commodity selection window prepared at a bottom of the image(305), the server displaying basket data, the customer data, and discounted purchase price of the commodity based on the basket data and the customer data(306), the customer determining the purchase by clicking on an icon of putting in a shopping cart(307), the server enabling the customer to determine a payment menu e.g. a credit card, a bank account transfer or a deposit(308) and delivering the commodity to the customer(309).

Description

Electronic commerce method and electronic commerce system

The present invention relates to an electronic commerce method and an electronic commerce system, and more particularly, to an electronic commerce method and an electronic commerce system on a network.

With the development of communication technology, electronic commerce (Commerce Commerce), where online commerce is conducted through a network, has recently attracted attention. E-commerce is a broad term that encompasses all economic activities such as advertisements, orders, purchases of goods and services that companies or consumers perform on a computer communication network, but generally refers to services such as product search, delivery, and payment in Internet shopping malls. . In particular, electronic commerce through the Internet is emerging as a new business environment because it can be commerce regardless of time and place.

Korean Patent Publication No. 99-46731, "E-Commerce Shopping Mall Building System for Linux," operates a shopping mall on the Internet, from online store building to product management, membership management, order management, inventory management, and sales management in a client / server manner. It is launching an e-commerce shopping mall building system for Linux. Therefore, the customer can purchase the product without going directly to the store through the online shopping mall constructed by the above-described building system and can receive the goods.

However, according to online commerce, unlike online commerce, purchase decisions must be made based on image information and cannot be identified directly. E-commerce sites that employ auctions and reverse auctions are also active.

U.S. Patent No. 5,890,138, issued on March 30, 1999, is a computer auction system, and many other prior patents are used in an auction system that allows a computer to access an internet auction site and participate in auctions. Disclosed is an invention.

However, the customer can purchase the product at a lower price through auction, reverse auction, etc., but the customer who wants to purchase the product must participate in the bidding at a fixed time, and the purchase decision point is set in advance so that the immediate purchase price according to the customer's needs There is a disadvantage that can not be achieved. In addition, due to the burden of shipping costs, online commerce for low-cost products is not active.

Accordingly, it is an object of the present invention to provide an electronic commerce method and an electronic commerce system that can induce purchase more actively by allowing a customer to purchase a product at a desired time at a low price.

Another object of the present invention is to provide an electronic commerce method and an electronic commerce system capable of activating online commerce even for a low price product.

1 is a schematic diagram of an electronic commerce system according to an embodiment of the present invention;

2 is a block diagram of an e-commerce server according to an embodiment of the present invention;

3 is a flowchart illustrating an electronic commerce method according to an embodiment of the present invention;

4A is a schematic diagram of an e-commerce site homepage according to an embodiment of the present invention;

Figure 4b is a schematic diagram of the product basket display screen related to baby products,

4C is a schematic diagram of a detailed information window of a product selected in FIG. 4B.

* Explanation of symbols for the main parts of the drawings

1: e-commerce server 2: e-commerce program

3: customer terminal 4: network

11: customer database 12: product database

16: Communication module 17: Control module

The above object is, according to the present invention, a method for electronic commerce on a network, comprising: displaying a plurality of product baskets containing at least two products; Selecting at least one product basket by the customer and selecting at least two products among the products included in the selected product basket; Calculating a discounted purchase price according to a predetermined discount criterion based on the selected product details; And it is achieved by the electronic commerce method comprising the step of displaying the calculated purchase price.

Preferably, the discount criteria is determined based on the selected product details and the purchase performance of the customer.

The calculating of the discounted purchase price may include: setting a maximum discount amount for each product included in the product basket; Defining a reference variable corresponding to the contribution of the customer to the profit of the electronic commerce according to the product selected by the customer; And multiplying the discount amount by the reference variable to calculate a discounted purchase price.

Here, the reference variable is customer loyalty (R), which is obtained by the following equation,

R = x ₁ R ₁ + x ₂ R ₂ + x ₃ R ₃

x ₁ + x ₂ + x ₃ = 1

Where R ₁ is (the number of items purchased simultaneously in the product basket-1) / (the maximum number of items that can be purchased simultaneously in the product basket-1) and R ₂ is (the number of items purchased simultaneously in the product basket- 1) / (maximum number of concurrent purchases per item in the product basket-1), R ₃ represents (the current cumulative point of the customer) / (maximum possible accumulation point), and x ₁ , x ₂ , and x ₃ are The customer loyalty ratio, which is assigned by the online shopping mall manager according to the contribution to the profit from the sale of the product, wherein x ₁ is the ratio of the number of simultaneous purchase items to revenue, and x ₂ is the amount of simultaneous purchase quantity. The ratio that contributes to the revenue, x ₃ represents the ratio that the cumulative point contributes to the revenue.

On the other hand, according to another field of the present invention, the object is, in the electronic commerce system having at least one customer terminal connected to the electronic commerce server via a network and an electronic commerce server, the electronic commerce server, at least two A plurality of commodity baskets containing a plurality of commodities, a commodity database for storing shopping information about the commodity, a customer database for storing marketing information about the customer including cumulative points according to purchase history, and a communication connected to a network And a communication module for transmitting the plurality of product baskets including at least two products stored in the product database to be displayed on the customer terminal through the communication module, and receiving the selected product details through the communication module. Purchase price discounted based on predetermined discount criteria Calculated and is accomplished by the electronic commerce system comprising a control module for display to the purchase price of the calculated to the client terminal through the communication module.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram of an electronic commerce system according to an embodiment of the present invention, Figure 2 is a block diagram of an electronic commerce server according to an embodiment of the present invention.

An electronic commerce system according to an embodiment of the present invention is connected to the network (4) to display a plurality of product baskets containing at least two products and discounted according to a predetermined discount criteria based on a product selected by the customer An e-commerce server 1 equipped with an e-commerce program 2 for presenting a purchase price, and a plurality of customer terminals for accessing the e-commerce server 1 through a network 4 to purchase desired products 3 ). Here, the network 4 means the Internet, but other network networks, for example, a LAN, a WAN, a public switched telephone network (PSTN), a public switched data network (PSDN), a cable TV network, a wireless communication network, and the like, are also possible.

The e-commerce server 1 includes a member database 11 for storing marketing information about a customer, such as a customer name, an internet address, a product delivery address, a contact point, a customer accumulation point, and at least two products predetermined according to a commerce aspect. A plurality of commodity baskets included, a commodity database 12 for storing shopping information such as image information and price of goods included in the commodity basket, and a communication module 16 for exchanging various information through a network 4 And a control module 17 for calculating a discounted purchase price based on a predetermined discount criterion according to the product selected by the customer and transmitting and receiving necessary data through the communication module 16. The product basket is a purchase unit that can obtain the maximum discount when the customer makes a collective purchase, and is configured to include at least two products. In the case of newborn baby products, the product basket may include, for example, a blanket, a milk bottle, a diaper, a swab, etc. necessary for newborns, that is, a database including surveys and sales records so as to include the products most likely to be purchased in bulk. The specific process is made through the database processing method based on and continuously updated, and thus detailed description thereof will be omitted.

The electronic commerce method executed by the above configuration is as follows.

3 is a flowchart illustrating an electronic commerce method according to an embodiment of the present invention.

A customer who wants to purchase a product accesses an e-commerce site operated by the e-commerce server 1 according to the present invention through the customer terminal 3 (301).

4A is a schematic diagram of an e-commerce site homepage operated by an e-commerce server 1 according to an embodiment of the present invention.

As shown, the homepage of the e-commerce site has a plurality of shopping item icons, such as baby products, women's products, electronic products, gift sets, member registration icons for membership registration, and members who have completed member registration for entering the member ID A member ID input form (FORM) is provided.

If you want to register as a member, click on the member registration icon to register. That is, membership registration is completed by inputting necessary items on an input screen on which a plurality of forms (FORM) for inputting member information such as name, member ID, product delivery address, contact information, internet address, and the like are entered. The input member information is transmitted to the communication module 16 of the electronic commerce server 1 through the network 4 and stored in the customer database 11 by the control module 17.

The e-commerce site according to the present embodiment allows purchases even for customers who do not register as members, and cumulative points according to the purchase results are added to the registered members. Of course, all purchase customers may be limited to member customers who have completed member registration, or may be configured to be accessible to anyone without using a member registration system and a cumulative point system.

In the case of a customer who has completed the membership registration, in order to accumulate accumulated points according to the purchase performance, the member ID is entered in the FORM for member ID input. Click the shopping item icon to select a target to shop (302). The selected shopping item (and member ID) is received from the customer terminal 3 via the network 4 by the communication module 16 of the electronic commerce server 1 and transmitted to the control module 17. The control module 17 extracts a plurality of product baskets corresponding to the selected shopping item, and shopping information about each product basket from the product database 12, and accumulates a customer having a member ID when the member ID is received. The points are extracted from the customer database 11 and processed into product basket display screen information including them. The processed product basket display screen information is again displayed on the screen of the customer terminal 3 via the network 4 via the communication module 16 (303).

4B is a schematic diagram of a display screen of a product basket associated with a baby product.

As shown, shopping information included in the product basket selected by the customer among the plurality of product baskets is displayed on the screen. The selected product basket includes a quilt, stroller, milk bottle, diaper, and swaddle, and image information of each product is placed on the screen, and at the bottom of each image information, a product that can be selected up to a product name and a maximum number of products available for purchase A selection window is provided. At the bottom of the product selection window, the consumer price of the product is displayed. The maximum number of products available for purchase is set at 10, and the number can be changed in various ways.

If the user wants to know more detailed information about each product, clicking the image information of the corresponding product displays a detailed shopping information window informing detailed shopping information about the corresponding product prepared through the hypermedia structure (304).

4C is a schematic diagram of a detailed shopping information window.

As shown, the detailed shopping information includes detailed image information along with features of the manufacturer and the product. Here, the display method of the detailed shopping information may be variously changed, for example, may be linked to another site for selling or manufacturing the corresponding product.

Meanwhile, at the bottom of the screen, a list of selected shopping items, that is, other recommended product baskets for baby products is displayed. Therefore, if you want to look at other product baskets can be found by clicking the corresponding product basket.

The customer looks at the shopping information about the products in the displayed product basket and clicks the product selection window provided under the image information of the product to be purchased and selects the number of products to be purchased (305). As shown in FIG. 3B, the product selected by the customer is one quilt and five diapers. Accordingly, 1 is displayed in the product selection window provided at the bottom of the image information of the blanket, 5 is displayed in the product selection window provided at the bottom of the image information of the diaper, and 0 is displayed in all the other product selection windows.

The selected goods and the number of goods are received from the customer terminal 3 via the network 4 by the communication module 14 of the electronic commerce server 1 and transmitted to the control module 17. The control module 17 extracts the basket information and the customer information corresponding to the selected product and the number of products, respectively, from the product database 12 and the customer database 11 and according to a predetermined algorithm performed by the electronic commerce program 2. Calculate the discounted purchase price and total discounted purchase price. The basket information, customer information and the calculated purchase price extracted by the control module 17 are transmitted to the customer terminal 3 through the network 4 again through the communication module 14 and displayed on the screen of the customer terminal 3. As shown in Fig. 4B, it is displayed.

In more detail, basket information, which is a variable value for calculating a purchase amount corresponding to the product basket, and customer information corresponding to the basket information are displayed on the upper right side of the screen, and the basket information and the customer are displayed on the lower right side of the screen. Based on the information, a bill for calculating the discounted purchase price for the selected product is displayed (306).

Hereinafter, the basket information, the definition of customer information, and an algorithm for calculating a discounted purchase price based on the basket information and the customer information will be described in more detail.

Basket information refers to the customer loyalty ratio (R) for determining customer loyalty (R). Customer loyalty (R) is a variable defined to quantify the profit that each customer brings to the shopping mall, and is represented as follows in this embodiment.

R = x ₁ R ₁ + x ₂ R ₂ + x ₃ R ₃

x ₁ + x ₂ + x ₃ = 1

here,

R ₁ = (number of items purchased simultaneously in the product basket-1) / (number of items that can be purchased simultaneously in the product basket-1),

R ₂ = (number of concurrent purchases per item in the product basket-1) / (maximum number of concurrent purchases per item in the product basket-1)

R ₃ = (your current cumulative point) / (maximum possible cumulative point)

Means.

In this embodiment, the maximum number of products available for simultaneous purchase per item is set to 10, so that the value of R ₂ is the same for each product, and therefore the customer loyalty (R) is calculated the same. If the maximum possible number of products is set differently, the value of R ₂ will depend on the product, and thus the customer loyalty (R) will also vary for each product.

x ₁ , x ₂ , and x ₃ are customer loyalty ratios, which are assigned by the e-commerce system manager according to the ratio of contribution to profits from the sale of goods. That is, x ₁ is the rate at which the number of simultaneous purchases contributes to revenue, x ₂ is the rate at which the simultaneous purchases contributes to revenue, and x ₃ is the rate at which cumulative points given according to the customer's purchase performance contribute to the revenue. Indicates. That is, the item 0.5, the number of products 0, and the accumulated point 0.5 indicated as the basket information in FIG. 4B mean that x ₁ is 0.5, x ₂ is 0, and x ₃ is 0.5.

Meanwhile, the item refers to the number of items of the product selected through the product selection window of the product to be purchased by the customer, and the cumulative point is the cumulative point of the corresponding customer accumulated according to a predetermined criterion. The customer's value of R ₃ will be 120,350, the current cumulative point, divided by the maximum possible accumulation point.

As shown in FIG. 3B, when the customer with R ₃ of 0.5 selects a quilt and a diaper, a method of calculating a discounted purchase price is as follows.

x ₁ , x ₂ , and x ₃ are preset values by the e-commerce system administrator, and are 0.5, 0, and 0.5, respectively. On the other hand, R ₃ is 0.5.

R ₁ = (Number of items purchased simultaneously in the product basket-1) / (Maximum number of items purchased simultaneously in the product basket-1)

= (2-1) / (5-1) = 0.25,

R ₂ = (number of concurrent purchases per item in the product basket-1) / (maximum number of concurrent purchases per item in the product basket-1)

= (5-1) / (10-1) = 0.44

Therefore, customer loyalty (R) is obtained by the following equation.

R = x ₁ R ₁ + x ₂ R ₂ + x ₃ R ₃ = 0.5 * 0.25 + 0 * 0.44 + 0.5 * 0.5 = 0.375

Once the customer loyalty (R) is determined, the discounted purchase price of each product is calculated and the total discounted purchase price is calculated.

On the other hand, the maximum discount amount is determined by the electronic commerce system administrator and stored in advance in the product database 12 as follows.

product blanket stroller Milk bottle diaper Swamp retail price 100,000 100,000 90,000 90,000 50,000 Maximum discount amount 20,000 20,000 20,000 10,000 10,000

Therefore, the actually discounted purchase price is calculated as follows.

Discounted purchase price for quilt: 100,000-20,000 * 0.375 = 92,500 won

Discounted purchase price of diaper: 90,000-10,000 * 0.375 = 86,250

86,250 * 5 = 431,250 KRW

Total discounted purchase price: 92,500 + 431,250 = 523,750 won

In other words, the discount granted to this customer is 26,250 won.

To better understand, we will describe another example of calculating the discounted purchase price by changing the selected product.

The discounted purchase price calculation method presented for the customer who does not register for the same product details as the above example is as follows.

x ₁ , x ₂ , and x ₃ are preset values by the e-commerce system administrator, and are 0.5, 0, and 0.5, respectively. On the other hand, since the customer is not a member, the cumulative point is 0 and thus R ₃ is zero.

R ₁ = (Number of items purchased simultaneously in the product basket-1) / (Maximum number of items purchased simultaneously in the product basket-1)

= (2-1) / (5-1) = 0.25,

R ₂ = (number of concurrent purchases per item in the product basket-1) / (maximum number of concurrent purchases per item in the product basket-1)

= (5-1) / (10-1) = 0.44

Therefore, customer loyalty (R) is obtained by the following equation.

R = x ₁ R ₁ + x ₂ R ₂ + x ₃ R ₃ = 0.5 * 0.25 + 0 * 0.44 + 0.5 * 0 = 0.125

Once the customer loyalty (R) is determined, the discounted purchase price of each product is calculated and the total discounted purchase price is calculated.

Therefore, the actually discounted purchase price is calculated as follows.

Discounted purchase price of quilt: 100,000-20,000 * 0.125 = 97,500 won

Discounted purchase price of diaper: 90,000-10,000 * 0.125 = 88,750

88,750 * 5 = 443,750 KRW

Total discounted purchase price: 97,500 + 443,750 = 541,250 won

In other words, the discount granted to this customer is 8,750 won.

If a customer with R ₃ of 0.8 purchases all five products one by one, customer loyalty (R) is calculated as follows.

x ₁ , x ₂ , and x ₃ are preset values by the e-commerce system administrator, and are 0.5, 0, and 0.5, respectively. On the other hand, R ₃ is 0.8.

R ₁ = (Number of items purchased simultaneously in the product basket-1) / (Maximum number of items purchased simultaneously in the product basket-1)

= (5-1) / (5-1) = 1,

R ₂ = (number of concurrent purchases per item in the product basket-1) / (maximum number of concurrent purchases per item in the product basket-1)

= (1-1) / (10-1) = 0

Therefore, customer loyalty (R) is obtained by the following equation.

R = x ₁ R ₁ + x ₂ R ₂ + x ₃ R ₃ = 0.5 * 1 + 0 * 0 + 0.5 * 0.5 = 0.75

Once the customer loyalty (R) is determined, the discounted purchase price of each product is calculated and the total discounted purchase price is calculated.

Discounted purchase price of quilt: 100,000-20,000 * 0.75 = 85,000 won

Discounted purchase price for strollers: 100,000-20,000 * 0.75 = 85,000 won

Discounted purchase price for milk bottles: 90,000-20,000 * 0.75 = 75,000 won

Discounted purchase price of diaper: 90,000-10,000 * 0.75 = 82,500 won

Discount purchase price of Swamp Ring: 50,000-10,000 * 0.75 = 42,500 KRW

Total discounted purchase price: 370,000 KRW

In other words, the discount granted to this customer is 60,000 won.

The customer who confirms the total discounted purchase price of the bill displayed on the screen of the customer terminal 3 determines the product purchase by clicking the icon in the shopping cart (307).

When the purchase decision information is input to the control module 17 through the communication module 16, the control module 17 causes the screen for the payment method selection or the payment method guidance to be displayed on the customer terminal 3 (308). . Payment methods are divided into credit card payment and online or offline payment to a bank account. The deposit into the bank account is made by the product donor directly depositing the bank and the e-commerce server manager confirms the deposit through the bank, and the control module 17 is directly connected to the financial transaction server of each bank through the network (4). Since it can be by a variety of deposit and withdrawal method, such as a method of checking whether or not the deposit, the specific process and system is beyond the scope of the invention, detailed description thereof will be omitted.

When the payment is completed, the transaction is completed by delivering the purchased product to the purchase customer (309).

In the above embodiment, in defining the customer loyalty (R) is divided into three, R ₁ , R ₂ , R ₃ , but the number can be added or subtracted as needed. The customer loyalty ratio may also be set and added in various ways based on the contribution to different profits according to the product and the shopping item, and may be set based on other marketing information other than the profit contribution degree.

In addition, in the above-described embodiment, although the product basket is set by the e-commerce operator, the customer may directly access the e-commerce server 1 to propose a product basket composed of desired products. In this case, when the customer proposes a product basket, the e-commerce server 1 stores various variable values for obtaining customer loyalty R in advance in correspondence with each product in the product database 12. The customer loyalty (R) and the customer loyalty rate are extracted based on the product basket and the discounted purchase price is displayed on the customer terminal (3).

As described above, according to the present invention, the customer can purchase a desired product at a low price at a desired time, and from the seller's point of view, an e-commerce method that can reduce the shipping cost by selling a large number of products and An electronic commerce system is provided.

In addition, according to the electronic commerce method and the electronic commerce system according to the present invention, it is possible to induce a collective purchase reasonably and actively through a new definition of a product basket. In particular, according to the electronic commerce method and the electronic commerce system according to the present invention, the strong customer suction force is exhibited by presenting the discounted purchase price according to the individual customer or the product details selected by the customer.

Claims (5)

In the electronic commerce method on the network, Displaying a plurality of product baskets containing at least two products; Selecting at least one product basket by the customer and selecting at least two products among the products included in the selected product basket; Calculating a discounted purchase price according to a predetermined discount basis based on the selected product details; And And displaying the calculated purchase price. The method of claim 1, The discount criteria, the electronic commerce method, characterized in that determined based on the purchase history of the selected product and the customer. The method according to claim 1 or 2, Computing the discounted purchase price, Setting a maximum discount amount for each product included in the product basket; Defining a reference variable corresponding to the contribution of the customer to the profit of the electronic commerce according to the product selected by the customer; And calculating the discounted purchase price by multiplying the discount amount by the reference variable. The method of claim 3, The reference variable is the customer loyalty (R), characterized in that obtained by the following equation. R = x ₁ R ₁ + x ₂ R ₂ + x ₃ R ₃ x ₁ + x ₂ + x ₃ = 1 Where R ₁ is (the number of items purchased simultaneously in the product basket-1) / (the maximum number of items that can be purchased simultaneously in the product basket-1) and R ₂ is (the number of items purchased simultaneously in the product basket- 1) / (maximum number of concurrent purchases per item in the product basket-1), R ₃ represents (the current cumulative point of the customer) / (maximum possible accumulation point), and x ₁ , x ₂ , and x ₃ are The customer loyalty ratio, which is assigned by the online shopping mall manager according to the contribution to the profit from the sale of the product, wherein x ₁ is the ratio of the number of simultaneous purchase items to revenue, and x ₂ is the amount of simultaneous purchase quantity. The ratio that contributes to the revenue, x ₃ represents the ratio that the cumulative point contributes to the revenue. An electronic commerce system having at least one customer terminal connected to an electronic commerce server through an electronic commerce server and a network, The e-commerce server, a plurality of product baskets containing at least two products, a product database for storing shopping information about the product, a customer for storing marketing information about the customer, including a cumulative point according to the purchase history A communication module for communication connected to a database, a network, and a plurality of product baskets including at least two products stored in the product database to be displayed on the customer terminal through the communication module, and the communication module And a control module for receiving the selected product details, calculating a discounted purchase price according to a predetermined discount basis, and displaying the calculated purchase price on the customer terminal through the communication module. Electronic commerce system.