KR20010070936A - advertisement - Google Patents

Abstract

PURPOSE: A method for an advertisement is provided for a transmitter to publicize an advertisement to a receiver by transmitting the most proper advertisement to a receiver with a message from the transmitter to the receiver in accordance with a personal decision of the transmitter to the receiver using various personal communication mediums. CONSTITUTION: A transmitter(01) publicizes a proper advertisement to a receiver in accordance with a personal decision of the transmitter for the receiver through the medium of a personal communication medium(03). An advertisement(08) is classified by a sex, an age, and an occupation, and an advertisement list(07) is constructed. A transmitter(01) constructs an advertisement system(05) in accordance with a communication medium(03) of the transmitter(01) and a communication medium(03) of the transmitter(01) and the receiver(02). The transmitter(01) connects to the advertisement system(05) and selects an advertisement(08) proper to the receiver(02) and transmits the advertisement(08) to the receiver(02) using the communication medium(03) with a message(04).

Description

Advertising {advertisement}

In order to promote products or advertisements that are specific information to the public, various media (e.g., public relations agents, flyers, mail, newspapers, magazines, radio, television, computer communications, etc.) were used. We used a direct way to notify beneficiaries.

The present invention uses a variety of personal communication media (03),

With a message (04) that the sender (01) sends to the recipient (02),

In accordance with the personal judgment of the sender (02) of the sender (01),

By delivering the best advertisement 08 to the recipient 02,

The sender 01 is responsible for promoting the advertisement 08 to the recipient 02.

1 is a conceptual diagram illustrating the present invention

Advertisement 08 for a certain product or promotion is divided into gender, age, occupation, etc. of the beneficiaries to form an advertisement list 07, or an advertisement list 07 for various products or promotions, and the advertisement. Advertisement list 07 is configured according to the type (visual information advertisement, auditory information advertisement, audiovisual information advertisement), and the communication medium 03 of the sender 01 or the communication medium of the sender 01 and the recipient 02 ( 03, the advertising system 05 is configured.

At this time, the advertisement list 07 may be composed of advertisements 08 according to the request of the advertisers 06.

The sender 01 accesses the advertisement system 05, selects the advertisement 08 which is considered most suitable for the recipient 02 in the advertisement list 07, and communicates with the message 04. It is delivered to the recipient (02) using.

The above method is explained for each personal communication medium 03;

Type of personal communication media

Simultaneous communication (telephone, computer chat, computer video chat, video phone, etc.), asynchronous communication (letter, computer e-mail, fax, voicemail, mobile phone text message)

Type of advertisement

Visual information advertisement, auditory information advertisement, audiovisual information advertisement

1) Phone:

After the sender 01 calls the advertising system 05, listens to the advertisement 08 from the advertisement list 07 composed of auditory information advertisements, and then selects the advertisement 08 that is determined to be suitable for the recipient. The telephone number of (02) is inputted, and when the recipient 02 receives the call, the advertisement 08 is transmitted to the recipient 02 together with the message 04 of the sender 01.

At this time, the advertisement 08 may also be transmitted to the sender 01.

Give a unique number to the sender (01) to access the advertising system (05), or to use the advertising system (05) with the phone number of the sender (01), and to promote the advertisement (08) to the sender (01) In exchange for the cost incurred in telephony with the recipient 02 in exchange, or paying the sender 01 a payment for or a reward for the promotion.

2) Computer Communication and Telephone:

After the sender 01 accesses the advertisement system 05 by computer, the advertisement list 07 is composed of auditory information advertisements, and then the advertisement 08 is selected to select an advertisement 08 that is determined to be suitable for the recipient. The telephone number of (02) is inputted, and when the recipient 02 receives the call, the advertisement 08 is transmitted to the recipient 02 together with the message 04 of the sender 01.

At this time, the advertisement 08 may also be transmitted to the sender 01.

A unique number is assigned to the sender 01 connecting to the advertising system 05 so that the advertising system 05 can be used, and in exchange with the recipient 02 in exchange for promoting the advertisement 08 to the sender 01. Instead of paying the costs incurred for telephony or paying the sender 01 a money or an equivalent for the promotion.

3) Computer Chatting:

After the sender 01 connects to the advertisement system 05 by computer, the recipient 02 retrieves the unique number of the recipient 02 and communicates with the recipient 02, if possible. ) And then select an advertisement 08 that is determined to be suitable for the recipient, and transmits the message to the recipient 02 together with the message 04 of the sender 01.

At this time, the recipient 02 may also send an advertisement 08 to the sender 01.

As the communication medium 03 of the sender 01 that can use asynchronous communication, visual information advertisement, auditory information according to the characteristics of the message 04 to be delivered to the recipient 02 using computer communication or a telephone. The sender (01) selects the advertisement and the audiovisual information advertisement, thereby promoting the advertisement (08) to the communication medium (04).

The above method is explained for the personal communication medium 03 for asynchronous communication;

4) letter,

After the sender 01 accesses the advertisement system 05 by a computer or the like, and then encounters the advertisement 08 in the advertisement list 07 composed of visual information advertisements, selects the advertisement 08 that is determined to be suitable for the recipient. When the address of the recipient 02 and the message 04 of the sender 01 are prepared, the message 04 and the advertisement 08 are written in a document, and are transmitted to the recipient 02 by mail.

5) email,

After the sender 01 accesses the advertisement system 05 by a computer or the like, and then encounters the advertisement 08 in the advertisement list 07 composed of visual information advertisements, selects the advertisement 08 that is determined to be suitable for the recipient. When the email address of the recipient 02 and the message text 04 of the sender 01 are written, the message text 04 and the advertisement 08 are electronically generated, and the computer 02 is communicated to the recipient 02 using computer communication. send.

At this time, the auditory information advertisement or the audiovisual information advertisement may be sent to the recipient (02).

Various personal communication media 03 can be used using the above method.

The present invention uses a variety of personal communication media (03),

Advertisement (08) for a certain product or promotion, etc. by subdividing the gender, age, occupation, etc. of the beneficiary to form an advertising list (07), or a variety of products or promotions such as an advertising list (07),

The purpose of the present invention is to increase the publicity effect of the advertisement 08 with the help of the subjective judgment of the recipient 02 of the sender 01.

Claims (4)

Advertising method characterized by promoting a suitable advertisement (08) to the recipient (02) with the help of subjective judgment of the recipient (02) of the sender (01) via the personal communication medium (03) Advertising system characterized by promoting a suitable advertisement 08 to the recipient 02 with the help of subjective judgment of the recipient 02 of the sender 01 via the personal communication medium 03. The advertising method characterized by paying the sender 01 for the promotion of the advertisement 08 using the claim 1. Using the method of claim 1, how to substitute the advertisement 08 of the advertiser 06