KR20010056204A - Method for increasing connection rate using method of promoting advertisement on web - Google Patents

Abstract

PURPOSE: A method for increasing a web site access rate using a web advertisement promotion is provided to enhance an access rate of a web site of a game played through a network as the Internet or the local area network. CONSTITUTION: A user downloads a game program of a web site. The user connects to the web site by executing the game program. The user participates in the game of the web site. The user receives cyber money by clicking a web advertisement in the web site. In addition, the user may participate the game in the web site using the cyber money.

Description

Method for increasing connection rate using method of promoting advertisement on web}

The present invention relates to a method of increasing a connection rate in a website such as a game through a network. However, in the embodiment of the present invention will be described focusing on the game of popular poker, altitude and the like.

Currently, there are about 300 casino sites in the world where the user deposits a certain amount of money using online card payment or online remittance, and the actual currency is distributed through the result of the game. However, in Korea, there is a severe regulation on non-trivial entertainment or games, so this kind of service is not superficially performed, but some domestic service providers have servers installed overseas and operate such sites. In such a case, since the installation place of the server is overseas, there is no legal basis for sanctioning it, and the situation is therefore impossible.

However, websites that provide such games as poker or Godori are not provided with a proper reward method as a result of the game, so the number of users is considerably smaller than the popularity as a game, and thus the website for achieving the purpose of the website is Has a problem of lowering the connection rate.

In the case of providing a casino game and explaining the case of the website as an example, the game is to be played alone and ranked according to the game results, and the prize is paid to only one of the highest ranking players. Therefore, it does not provide additional enjoyment to the user simply by relying on the interest in the game.

In addition, websites that provide games such as Godori are rewarded to the user only by a one-time event event, and the object thereof is limited, and like the above website, it is limited only to the interest in the game.

Accordingly, it is an object of the present invention to solve the above and other problems.

Another object of the present invention is to increase the access rate of a website such as a game played through a network such as the Internet or a local area network.

Still another object of the present invention is to provide a user with a portion of the profits from an advertiser in an internet game, so that not only the game's interest but also substantial rewards are made.

In order to achieve the above object, the present invention is not only interesting in the game, but also by providing a reward method through the game to the user in the poker / claw game that proceeds similar to the actual through a network such as the Internet or a local area network The clickthrough rate (CTR) of a web ad consisting of a hyperlink image, such as a banner or icon, that is, the number of users who visited the website by clicking the hyperlink image divided by the total number of impressions of the hyperlink image. By increasing the value efficiently, you can naturally promote the promotion of the advertisement to cover some or all of the cost, and also reduce the burden on the user by allowing the user to click on the web advertisement as part of the game progression process. It provides a way.

According to an aspect of the present invention, there is provided a method of increasing a website access rate, the method including: downloading a game program of a website by a user; The user executing the game program to access the website; The user participating in a game of the website; The step of receiving a cyber money by clicking the web advertising on the website.

In addition, the method for increasing the website access rate according to the present invention includes accessing a website having a web advertisement, and receiving cyber money by clicking the web advertisement; Participating in a game on the website through the cyber money.

Hereinafter, preferred embodiments of the present invention will be described in detail.

The present invention basically has a content of an announcement or description of a corresponding service, an information provider web page, that is, a web page having a sponsor page and a download menu. The user accesses the web page, sees a description of the service, and stores the basic files for the game progress by downloading them to the user's computer. The service is started by executing some of the stored files, and accesses the service through a user confirmation procedure. In this case, the user's computer must be connected to a network, that is, the Internet, to perform a user verification procedure or to communicate with a server of a service provider that exchanges data that changes in real time on the user's computer.

When a first-time user joins as a member, a certain amount of Cyber Money (CM) is provided for basic game play. The unit of cyber money and the unit of actual money value may be different, which can be determined by the service provider separately. For example, a value of 1,000 CM can be set to 1 won. The cyber money is decided as a result of the game and distributed as a result given to the winner. For example, in the case of a poker game, the amount betted by several users is preferably transferred to the winner of the game according to the game result, and in the case of a high-rise game, a predetermined amount of cyber money is preferably set according to the score. The cyber money corresponding to the winner's score of the game is subtracted from the user's cyber money other than the winner. The data on the distribution of the cyber money is recorded on the server of the service provider, and when the user requests payment through the management of the data, the service provider pays the user according to predetermined procedures and regulations. In this case, if the cyber money is accumulated more than a predetermined amount may be paid in cash or in real. In addition, the accumulated cyber money may be used to purchase goods in a pre-linked Internet shopping mall.

As the game progresses, there will be users who lose cyber money among the users, and it is necessary to replenish the cyber money for the participation and progression of the game. In order to satisfy this need, the present invention provides the user with a portion of the entire hyperlinked image of the information provider's web page and pays the user some or all of the income earned by the service provider in the form of cyber money. We plan to use service.

Even if the cyber money is not lost, the quicker accumulation of cyber money is a factor to accelerate the actual reward period, so there is a sufficient possibility to induce the click of the web advertisement on the information provider's web page. In this case, the user can move to the information provider's web page, preferably inserting a hyperlink image that can be moved to the information provider web page at a certain position on the screen where the game is in progress and the user can click to access the web advertisement. And a method of separately accessing a web page of a service provider and clicking a web advertisement.

Before starting the game, the user first executes the game shortcut on the user's computer desktop, which is implemented by downloading, and goes through the user's confirmation process. The service according to the invention is preferably operated on a membership basis for safety. In addition, if you are not a member, you can go through the procedure to join as a new member. After accessing the service, the game is started in a game space or a room where a game can be prepared and a certain number of users can be invited. At this time, before entering the game room, you can apply to participate in a game room that has already been created, or a waiting room screen is provided that performs a function such as viewing a user's record. In the waiting room screen, two or more channels to which various game rooms belong may be selected, information about a game room opened in each channel may be previewed, and information of users belonging to each game room may be viewed. You can also invite other users to create a game room where you can play the game through the game room creation menu. In addition, if there is a vacancy in the already established game room, you can select the game room and participate in the game. Through the view grade menu, you can check your ranking, grades, and the amount of cyber money. You can also view the contents of the top rankers among all users. The waiting room screen may also be provided with a function for chatting with a remote user in the waiting room of each channel.

After moving to the game room through the waiting room screen, the game is started by the participation of a predetermined person who can proceed with the game. You can chat as you progress, and you can continue to play the game within the limits of your cyber money.

As described above, the present invention can maximize the user's interest by paying the result of the game to the user in the form of cyber money and rewarding it with cash or real money when the cyber money is accumulated to a certain amount. There is no shortage of opportunities to make use of this cyber money and to supplement it in the event of a lack of cyber money not only through the game, but also by clicking on a web advertisement on an information provider's web page, that is, the sponsor page. Even by providing the opportunity to earn additional cyber money, it is possible to promote the promotion of web advertisements and induce continuous user participation.

In addition, it is possible to procure cyber money through information providers requesting web advertisements and to block the possibility of causing financial damages to users while satisfying the information needs of information providers, based on the logic of zero sum. It can also remove the controversy over the crunch.

As described above, by using the web advertisement promotion technique according to the present invention, you can enjoy poker / claw games, etc. while having a conversation between users in the environment most similar to the actual situation, and clicks the hyperlink image of the information provider's web page. The reward method of distributing a portion of the profits generated by the user to maximize the user's interest and greatly increase the membership, as well as win-win between users, information providers, advertisers and service providers through continuous use Can use a (win-win) strategy

On the other hand, the embodiments of the present invention described above are merely illustrative, it will be appreciated by those skilled in the art that various changes and modifications may be made without departing from the spirit of the present invention.

Claims (2)

The user downloading the game program of the website; The user executing the game program to access the website; The user participating in a game of the website; Receiving cyber money by clicking web advertisement on the website How to increase the website access rate, including. Accessing a website having a web advertisement and receiving the cyber money by clicking the web advertisement; Participating in a game on the website through the cyber money Web site access rate increase method comprising a.