KR20010018291A - method of controlling transmission advertisement message using a cellura phone - Google Patents

Abstract

PURPOSE: A method for controlling the transmission of advertising messages using a mobile communication terminal is provided so as to pay a required amount of money according to the transmission frequency of advertising messages transmitted to a specific subscriber member. CONSTITUTION: An information provider inputs subscriber member information(step-1) and constructs a database(step-2). If an advertiser inputs a desired selection item(step-3), the information provider's server searches subscriber members corresponding to the selected item in the database primarily(step-4). The server compares transmission frequency counted by subscriber members with preset reference frequency and searches subscriber members who accord with secondary search conditions(step-5). In case that there is a subscriber member for whom transmission frequency is not larger than reference frequency among the primarily searched subscriber members, the server transmits list information for members inconsistent with the search conditions to a base station server(step-7). The base station server transmits character advertising messages to the inconsistent subscribers' mobile communication terminals(step-8). In case that transmission frequency is larger than reference frequency, the server stores list information for members who accord with the search conditions(step-9) and transmits member list information and money information to a bank server(step-10). The bank server deposits a given amount of money to the subscriber members' bank accounts and transmits associated information to the information provider's server(step-11).

Description

Method of controlling transmission advertisement message using a cellura phone}

The present invention relates to a method for controlling transmission of an advertisement message using a mobile communication terminal. In particular, a database can be constructed for a subscriber of a mobile communication terminal, and then a predetermined amount can be paid according to the number of transmission of an advertisement message sent to a subscriber member. It relates to an advertising message transmission control method using a mobile communication terminal.

Recently, the number of subscribers who carry a mobile phone terminal (cellular phone) and make a phone call is increasing rapidly.

Such a mobile terminal is used by subscribing to a telecommunications service provider. Since the mobile communication terminal transmits and receives information wirelessly with other subscribers through the base station of the telecommunications service provider, it is not limited to time and place when using a conventional landline telephone. It is known to create a desire for more information use because of the disadvantage.

In addition, since the mobile communication terminal can transmit and receive voice messages and text messages, the mobile communication terminal has not only basic functions of voice communication between subscribers, but also additional functions of receiving news and other information by text from a communication service provider. In order to use the service, the subscriber pays an additional fee other than the call charge.

On the other hand, in the conventional method of advertising through the media such as television and newspaper radio, it is not only targeted to a large number of unspecified people, but also has a disadvantage of enormous advertising costs. One such typical example is shown in FIG. 1.

As shown in Fig. 1, the subscriber calls the predetermined telephone number to the mobile communication terminal 10, accesses the server 20a of the base station 20, and then records it from the server 30a of the information provider 30. A method for free phone call with the other party's terminal 40 is proposed only when the voice advertisement message is listened to for 30 seconds without interruption for a predetermined time.

In the method of delivering such an advertising message, there is an advantage in that the subscriber does not have to pay a call charge. Mainly used.

After 2 minutes and 30 seconds have elapsed since the subscriber has made a phone call, the user has to listen to the voice advertisement message recorded again during the call with the other party. Caused complaints.

Moreover, the subscribers were vulnerable to good delivery of the advertisement message to the subscriber because there is a high risk of neglecting to listen to the recorded voice advertisement message for a certain period of time after accessing the communication service provider. In other words, the advertising effect on subscribers is actually weak and it is difficult to faithfully meet the needs of advertisers.

The present invention has been made to solve the above problems, an object of the present invention is to provide a mobile terminal to pay a predetermined amount according to the number of times of transmission of the advertising message sent to a specific subscriber member meeting the needs of the advertiser It provides an advertising message transmission control method using.

1 is a configuration diagram of an advertisement message transmission system according to the prior art;

2 is a configuration diagram of a mobile communication system to which an advertisement message transmission control method using a mobile communication terminal according to the present invention is applied;

3 is a view showing an example of a database constructed for subscriber members according to the present invention;

4A is a diagram illustrating groups classified according to selection items among subscriber members according to the present invention;

FIG. 4B is a diagram illustrating an example of a member list for each group of FIG. 4A;

5 is a flowchart illustrating a method of controlling an advertisement message transmission using a mobile communication terminal according to the present invention.

Explanation of symbols on the main parts of the drawings

10, 40, 110: mobile communication terminal 20, 120: base station

30, 130: information provider 140: bank computer network

An object of the present invention as described above is a mobile communication system for transmitting an advertisement message of an information provider through a channel between a subscriber's mobile terminal and a base station, the channel to a specific subscriber member of the subscriber that meets the needs of the advertiser Transmitting an advertising message through; Comparing the number of transmissions counted for each subscriber member with a preset reference number each time an advertisement message is transmitted to the specific subscriber member; And refunding a predetermined amount to the subscriber member according to the comparison result.

The step of transmitting the advertisement message according to the present invention comprises the steps of constructing a database by classifying the information on the subscriber members recruited to the subscribers of the mobile communication terminal by item, and the database built on the server of the information provider Searching for a specific subscriber member meeting the needs of the advertiser, transmitting member list information on the specific subscriber member found in the step to the server of the base station, and corresponding to the member list information in the server of the base station. Characterized in that it comprises the step of transmitting a text advertising message to the subscriber's mobile communication terminal.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram of a mobile communication system to which an advertisement message transmission control method using a mobile communication terminal according to the present invention is applied. As shown, the present invention is connected to the server 120a of the base station 120 by the mobile communication terminal 110 of the subscriber to perform a call with the other subscriber, as well as an advertising message from the server 120a of the base station 120 It can be transmitted, between the terminal 110 and the base station 120 is transmitted, received through a channel of a predetermined frequency band.

The present invention transmits an advertisement message only to subscriber members recruited to subscribers using the mobile communication terminal 110. In the embodiment, a text advertisement message is transmitted, and hereinafter, it will be abbreviated as an advertisement message. The subscriber member can receive a predetermined amount of money in the bank account through the server 140a of the bank forecast network 140 according to the number of times of transmission of the advertisement message.

To this end, the information provider 130 prepares a database for a subscriber who wants to receive an advertisement message. For example, as shown in FIG. 3, corresponding information for each item corresponding to subscriber members is provided. Will be built. In addition, the information provider 130 recruits members through public telephone networks or the Internet, or recruits members by using other communication means. Here, the items for the subscriber members are the age, gender, address, income, average monthly call time, average daily Internet use time, marital status, vehicle possession, hobby, terminal number, e-mail address, etc. The appropriate item can be selected as needed.

As such, when the subscriber member database is established, the information provider 130 forms a group by combining a plurality of selection items. That is, as shown in FIG. 4A, Group 1 is selected by Gender and Currency Time, Group 2 is selected by Income and Vehicle, and Group 3 is selected by Occupation. The "talk time" item and the "hobbies" item are selected, and in the group 4, the "vehicle" item is selected as an option in the "gender" item and the "marriage" item. Similarly, a plurality of items are selected in groups 5, 6, and 7, and all items do not coincide with each other.

The reason why the information provider 130 is classified by group is to select a specific subscriber that meets the needs of the advertiser by dividing the search condition for the subscriber member by type. For example, in the selection item of Group 1, when the “gender” item is “M” and the “talk time” item is “1 hour or more”, the subscriber sends the advertisement message to the information provider 130. Search the subscriber member that matches the search condition of the group 1 in the database of the member to create a member list 1 consisting of "Kim Gap-dong-Park Soon-dol-best collection -..." as shown in Figure 4b, and the created member list information to the base station ( The server 120a of the server 120.

In addition, when an advertiser sends an advertisement message to a subscriber member corresponding to the selected item of Group 2, that is, a member member having income and a vehicle of 1 million won or more, the subscriber member matching the search condition of Group 2 is searched for as shown in FIG. 4B. A member list 2 consisting of "last-order-park-sun-dol-most-most -..." is created and transmitted to the server 120a of the base station 120.

In addition, if an advertiser sends an advertising message to a subscriber member corresponding to the selected item of Group 3, that is, a member of the office worker or student who uses the occupation and terminal for more than 2 hours and has the same hobby, the subscriber who matches the search condition of Group 3 The member is searched for, and a member list 3 composed of "Park Soon-dol-best collection" and "Kim Gap-dong-Hong Chun-ja-" as shown in FIG.

As such, when the server 120a of the base station 120 receives member list information from the server 130a of the information provider 130, the server 120a of the base station 120 advertises to the mobile communication terminal 110 of the subscriber member corresponding to the member list 1. In this case, the server 120a of the base station 120 counts the number of transmissions for each subscriber member of the member list 1 to which the advertisement message is to be transmitted, and provides information about the counted transmission numbers of the subscriber members. ) To the server 130a. The server 120a of the base station 120 transmits periodically to the subscriber member of the member list 1, but in the embodiment, transmits three times every hour until the target number of times per day is reached, for example, 30 times.

The server 130a of the information provider 130 may set a predetermined search condition, that is, a predetermined number of transmissions, for example, if the number of transmissions is greater than 900 times. Information about is transmitted to the server (140a) of the bank computer network (140). Here, the reference number is preferably set to the number of times the advertisement message is received for one month. The server (! 40a) of the bank computer network 140 deposits a predetermined amount in the bank account of the subscriber member, and transmits other information to the server 130a of the information provider 130.

As such, the subscriber member may receive a predetermined amount through his bank account when the number of times of sending an advertisement message sent to him every one month is greater than the reference number.

An advertisement message transmission control method using a mobile communication terminal according to the present invention configured as described above will be described with reference to the flowchart of FIG.

First, the information provider 130 recruits subscribers of the mobile communication terminal 110 using a public telephone network or the Internet and inputs each item for the subscriber member (process 1) as subscriber members as shown in FIG. 3. Build the composed database (Step 2).

As such, when the subscriber member database is established, the information provider 130 receives the selection items required by the advertiser from the groups classified in FIG. 4A (process 3) and establishes the subscriber member corresponding to the selection items. Search primarily in the base. For example, when the advertiser requests the transmission of the advertisement message for the subscriber member corresponding to the group 1, the server 130a of the information provider 130 searches for the member list 1 as shown in FIG. 4B (step 4).

In addition, the server 130a of the information provider 130 compares the number of transmissions received for each subscriber member of the first-listed member list 1 with a preset reference number and matches the second search condition with a transmission number greater than the reference number. Search for members (step 5).

Then, the server 130a of the information provider 130 determines whether the second search condition is satisfied (step 6), and as a result of the determination, if the number of transmissions among the first subscriber members searched is not greater than the reference number, that is, the search condition and The mismatched member list information is transmitted to the server 120a of the base station 120 (step 7). Thereafter, the server 120a of the base station 120 transmits the text advertisement message to the mobile communication terminal 110 of the subscriber corresponding to the received member list information through the channel (step 8).

On the other hand, if the number of transmissions among the first searched subscriber member is greater than the reference number as a result of the determination in step 6, the information stored in the server 130a of the information provider 130 is stored in the member list that matches the search condition (step 9), The member list information matching the search condition and the information of the amount to be paid are transmitted to the server 140a of the bank computer network 140 (step 10).

The server 140a of the bank computer network 140 deposits a predetermined amount into the bank account of the subscriber member matching the search condition and transmits the information to the server 130a of the information provider 130 (step 11). .

As described above, the present invention establishes a database of subscriber members recruited to subscribers of a mobile communication terminal by item, and transmits an advertisement message to a specific subscriber member corresponding to a selection item required by an advertiser, and transmits the message to a subscriber. If the number of transmissions of the advertising message is larger than the standard number, a predetermined amount is paid through the corresponding bank account.

Therefore, the present invention is convenient because the subscriber does not need a cumbersome procedure for listening to an advertisement message, and has the advantage of obtaining an economic benefit of a predetermined amount through a bank account.

In addition, the present invention can double the actual advertising effect by repeatedly sending an advertising message to a specific subscriber member that meets the needs of the advertiser has the effect of fulfilling the needs of the advertiser faithfully.

Claims (7)

In a mobile communication system for transmitting an advertising message of the information provider through a channel between the subscriber's mobile terminal and the base station, Transmitting an advertising message through the channel to a specific subscriber member who meets the needs of an advertiser among the subscribers; Comparing the number of transmissions counted for each subscriber member with a preset reference number each time an advertisement message is transmitted to the specific subscriber member; And And transmitting a predetermined amount to a subscriber member according to the comparison result. The method of claim 1, wherein transmitting the advertisement message Classifying information on subscriber members recruited to subscribers of the mobile communication terminal by item and constructing a database; and setting up a specific subscriber member meeting the needs of an advertiser in a database built on the server of the information provider. Searching, transmitting member list information of a specific subscriber member retrieved in the step to a server of the base station, and a text advertisement message from the server of the base station to the mobile terminal of the subscriber corresponding to the member list information. Advertising message transmission control method using a mobile communication terminal, characterized in that it comprises a step of transmitting. The method of claim 2, wherein the step of building the database A method of controlling an advertisement message transmission using a mobile communication terminal, characterized in that a plurality of items are formed to form a group, but the items do not coincide with each other. The method of claim 3, wherein the items forming the group Method of controlling an advertisement message transmission using a mobile communication terminal, characterized in that selected from age, gender, address, occupation, income, talk time, Internet use time, marital status, vehicle possession, hobby, terminal number, e-mail address. The method of claim 2, wherein the sending of the text advertisement message is Advertising message transmission control method using a mobile communication terminal comprising the step of transmitting a predetermined number of times per hour until reaching the target number of days. The reference frequency of claim 1, wherein the reference frequency is compared with the counted transmission frequency. Advertising message transmission control method using a mobile communication terminal, characterized in that the advertising message is set to the number of times received for one month. The method of claim 1, wherein the step of paying the subscriber member a predetermined amount When the number of transmissions counted as a result of the comparison is greater than the reference number, the advertisement message transmission using the mobile communication terminal, wherein a predetermined amount is deposited in the bank account of the subscriber member through the server of the bank computer network connected to the server of the information provider. Control method.