CN101583093B - Method and system for advertisement putting and conversion equipment - Google Patents
Method and system for advertisement putting and conversion equipment Download PDFInfo
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Abstract
The invention relates to mobile communication technology, and discloses a method and a system for advertisement putting, which are used for improving the accessibility and the applicability of users putting advertisements in a mobile communication system. In the embodiment of the invention, mobile communication equipment monitors mobile communication network incidents for triggering advertisement putting, and sends a network incident message to the conversion equipment when the mobile communication network incidents occur; and the conversion equipment sends an advertisement incident message toadvertisement service control equipment which receives the advertisement incident message, acquires advertisements matched with characteristic information of the mobile communication network incident s, and puts the matched advertisements to mobile users related to the mobile communication network incidents.
Description
Technical field
The present invention relates to mobile communication technology, particularly a kind of technology to mobile subscriber's advertisement delivery.
Background technology
Portable terminal is the personalized communication equipment of carrying, and therefore reasonably the advertisement putting pattern can have better effect than Internet advertising.Being derived from Internet advertising throws in the mobile search advertisement of pattern, traditional horde sending advertisement, novel GPS shift position advertisement isotype and has obtained disposing and using.Support advertisement all to need and dispose a cover advertisement back-up system, managing advertisement merchant, advertising campaign, channel, advertisement position, advertisement and mobile subscriber, ad system possesses the propelling movement ability of advertisement simultaneously, if push SMS (ShortMessage Service, short message service), MMS (Multimedia Message Service, multimedia messaging service, MMS), WAP (Wireless Access Protocol, wireless access protocol) pushes (Push) series advertisements, then need to obtain service number (Short Code) in advance.
Existing advertisement putting pattern mainly comprises:
Mobile search advertisement: the advertisement putting pattern that is meant object web page (Web) search mobile subscriber, need the mobile subscriber to open the data in mobile phone business, and when the mobile subscriber carries out search operation in the Internet, in result of page searching, show relevant advertisements, advertisement is directly related with the keyword of mobile subscriber's input, belongs in good time directed the input.Therefore the mobile subscriber need open data service, and just can see advertisement when search, and the advertisement orientation is not at the mobile subscriber, but at the keyword of mobile subscriber's input.
Non-subscription or subscription mass-sending pattern: non-subscription mass-sending pattern is meant that mass-sending Advertisement Server basis section regularly sends advertisement information to the mobile subscriber, subscribing to the mass-sending pattern needs the mobile subscriber initiatively to subscribe to, and the mass-sending Advertisement Server sends advertisement information according to subscribing to recording timing to the mobile subscriber.Though subscribing mode can select to send advertisement according to the Preferences that the mobile subscriber provides.But these two kinds of patterns all are timed sending, can't realize in good time transmission, so the mobile subscriber may not can see advertisement, perhaps are moved the user and are used as junk information.
Value-added service pushes (Pull) pattern: this pattern need be from the advertisement of advertisement control appliance acquisition request, advertisement is inserted in the value-added service contents such as mobile phone news or weather forecast and is handed down to the mobile subscriber, therefore need the mobile subscriber initiatively to subscribe to, the value-added service of subscribing to according to the mobile subscriber need realize the advertisement orientation, and can not send equally in good time.
Position advertisement putting pattern: be meant (Location Based Service at LBS, the location service control appliance) inserts advertisement, obtain location of mobile users by the gps receiver on the mobile phone terminal, perhaps the cell ID (Cell-ID) that obtains the mobile subscriber place by network is determined location of mobile users, LBS enters or leaves one the mobile subscriber and sends advertisement when regional, this pattern can realize directed transmission in good time, but still need the mobile subscriber initiatively to subscribe to, if obtaining the position, GPS then needs specific terminal, data that terminal keeps always connect and terminal on the moving advertising client that is provided with, reduced the availability of position advertisement to a great extent.Then precision is not high if Cell-ID locatees.The advertisement of this position is used comparatively complicated, generally only is applicable to young man and the person skilled use of pursuing fangle.
As fully visible, although existing above-mentioned various advertisement putting patterns have realized the input of advertisement to a certain extent, on user's ease for use and applicability, still exist not enough.
Summary of the invention
The embodiment of the invention provides a kind of advertisement placement method and system, user's ease for use and applicability when carrying out advertisement putting in order to improve in mobile communication system;
The embodiment of the invention provides a kind of conversion equipment, in order to obtaining according to the event message in the mobile communications network, and produces advertised event message according to the network event messages that obtains, thereby starts the advertisement putting according to the mobile communications network Event triggered.
Advertisement placement method in a kind of mobile communications network comprises:
Mobile communication equipment monitors when the mobile communications network incident takes place and sends network event messages, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the characteristic information of this mobile communications network incident according to the network event indication information in this network event messages, and carry the advertised event message of described network event characteristic information and mobile user identification information to the transmission of advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to the network event characteristic information in this advertised event message, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary.
Advertisement placement method in a kind of mobile communications network comprises:
Conversion equipment receives mobile communication equipment and monitors the network event messages that sends when the mobile communications network incident takes place, and comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the characteristic information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information to the advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to the network event characteristic information in this advertised event message, and return the described advertisement that is complementary to conversion equipment;
Conversion equipment receives the advertisement that is complementary that described advertising business control appliance returns, and according to the mobile user identification information in this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident.
Advertisement placement method in a kind of mobile communications network comprises:
Conversion equipment receives mobile communication equipment and monitors the network event messages that sends when the mobile communications network incident takes place, and comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and carry the advertised event message of described regular identification information and mobile user identification information to the transmission of advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to described network event characteristic information, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary.
Advertisement placement method in a kind of mobile communications network comprises:
Conversion equipment receives mobile communication equipment and monitors the network event messages that sends when the mobile communications network incident takes place, and comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described regular identification information to the advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with this mobile communications network affair character information according to described network event characteristic information, and return the described advertisement that is complementary to conversion equipment;
Conversion equipment receives the advertisement that is complementary that described advertising business control appliance returns, and according to the mobile user identification information in the described advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident.
A kind of advertisement delivery system comprises:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, according to the network event indication information in the described network event messages, obtain the characteristic information of this mobile communications network incident, and send the advertised event message of carrying described network event characteristic information;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, and from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary according to the network event characteristic information in this advertised event message.
A kind of advertisement delivery system comprises:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, obtain the characteristic information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information; And, receive the advertisement of returning that is complementary, and according to the mobile user identification information in this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to the network event characteristic information in this advertised event message, and return the described advertisement that is complementary to conversion equipment.
Advertisement delivery system in a kind of mobile communications network comprises:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described regular identification information and mobile user identification information;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to described network event characteristic information, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary.
Advertisement delivery system in a kind of mobile communications network comprises:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described regular identification information and mobile user identification information; And, receive the advertisement of returning that is complementary, and according to the mobile user identification information in this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to described network event characteristic information, and the described advertisement that is complementary is returned to conversion equipment.
A kind of conversion equipment comprises:
Memory cell is used to store the characteristic information of mobile communications network incident indication information and corresponding this mobile communications network incident;
The network event messages receiving element, be used to receive mobile communication equipment and monitor the network event messages that sends when the mobile communications network incident takes place, comprise the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
The advertised event administrative unit is used for the network event indication information according to described network event messages, obtains the characteristic information of this mobile communications network incident from described memory cell;
The advertised event message sending unit is used for sending the advertised event message of carrying described network event characteristic information to the advertising business control appliance.
The embodiment of the invention is by being provided with conversion equipment in mobile communications network, on the basis of as far as possible reducing to existing mobile communication equipment transformation amount, monitor the network event messages that produces when network event takes place according to existing mobile communication equipment by conversion equipment, generate the advertised event information and sending and give the advertising business control appliance, by the advertising business control appliance according to the information matches advertisement of mobile communications network affair character and carry out advertisement putting, thereby it is improved the user's ease for use and the applicability of in mobile communication system, carrying out advertisement putting, and very little to the transformation amount of existing mobile communication equipment.
Description of drawings
The advertisement delivery system structural principle schematic diagram that Fig. 1 a, Fig. 1 b provide for the embodiment of the invention;
Fig. 2-Fig. 5 is respectively the schematic flow sheet of the advertisement putting specific embodiment that the embodiment of the invention provides;
A kind of advertising business control appliance primary structure schematic diagram that Fig. 6, Fig. 7 provide for the embodiment of the invention;
A kind of mobile communication equipment primary structure schematic diagram that Fig. 8 embodiment of the invention provides;
A kind of conversion equipment primary structure schematic diagram that Fig. 9 provides for the embodiment of the invention.
Embodiment
The embodiment of the invention provides a kind of advertisement putting pattern by the mobile communications network Event triggered, as shown in Figure 1a, be first kind of advertisement delivery system structural principle schematic diagram realizing that the embodiment of the invention provides, mainly comprise: advertising business control appliance 111, at least one mobile communication equipment 112, the application server 114 of conversion equipment 113 and processing network event, mobile communication equipment 112 is the communication equipment in the mobile communications network, whether be used to monitor the mobile communications network incident takes place, after monitoring the generation of mobile communications network incident, send network event messages, carry the identification information that network event indication information and network event relate to the mobile subscriber in the network event messages.According to the system configuration shown in Fig. 1 a, mobile communication equipment 112 sends to conversion equipment 113 with network event messages, conversion equipment 113 is transmitted to application server 114 after network event messages can being duplicated, conversion equipment 113 also needs to generate relevant advertised event message according to network event messages, and this advertised event message sent to advertising business control appliance 111, thereby trigger advertisement putting.
According to the network entity of advertisement delivery, advertisement placement method has following four kinds:
One, advertising business control appliance 111 direct advertisement deliveries
Corresponding stored has network event indication information and network event characteristic information in the conversion equipment 113, when conversion equipment 113 receives this network event messages, according to the stored information Network Search affair character information of incident indication information in this locality, and generate and to carry the advertised event message that network event characteristic information and network event relate to mobile subscriber's identification information, conversion equipment 113 sends to advertising business control appliance 111 with advertised event message, advertising business control appliance 111 bases network event characteristic information wherein, the advertisement that is complementary of inquiry in the local advertising database is given the mobile subscriber who relates to according to the advertisement putting that wherein user totem information will be complementary.
Two, conversion equipment 113 direct advertisement deliveries
Send mobile communication advertised event message, be provided with advertising database in the advertising business control appliance 111, according to the network event characteristic information that carries in the advertised event message of receiving, in advertising database, search the advertisement that is complementary with the mobile communications network affair character information that is taken place.Throw in ability because conversion equipment 113 possesses content, so advertising business control appliance 111 can return to advertisement conversion equipment 113, conversion equipment 113 is given the mobile subscriber who relates to according to the advertisement putting that user totem information will be complementary.
Three, application server 114 advertisement deliveries
Conversion equipment 113 adds the advertisement that is complementary to and sends to application server 114 in the network event messages, gives the mobile subscriber who relates to by application server 114 according to the advertisement putting that user totem information will be complementary.
Four, mobile communication equipment 112 advertisement deliveries
The advertisement that conversion equipment 113 will be complementary is converted to the form that mobile communication equipment 112 is supported, and the advertisement that is complementary after will changing sends to mobile communication equipment 112, gives the mobile subscriber who relates to by mobile communication equipment 112 according to the advertisement putting that user totem information will be complementary.
For reducing the amount of information in the advertised event message, can corresponding stored network event identification information on the conversion equipment 113 and network event rule identification information, and corresponding stored has network event rule identification information and network event characteristic information on the advertising business control appliance 111, conversion equipment 113 sends to and can only carry network event rule identification information in the advertised event message of advertising business control appliance 111 like this, advertising business control appliance 111 is carrying out the advertisement coupling according to this network event rule identification information Network Search affair character information.
Shown in Fig. 1 b, mainly comprise: the application server 124 of advertising business control appliance 121, at least one mobile communication equipment 122, conversion equipment 123 and processing network event.Mobile communication equipment 122 is duplicate network event message and send to application server 124 directly, and system is identical shown in other advertisement putting control procedure and Fig. 1 a, no longer is repeated in this description.
If adopt advertising business control appliance 111 direct advertisement deliveries, then advertising business control appliance 111 itself possesses the advertisement pushing interface, pushes interface such as SMS, MMS, WapPush, IM etc.Advertising business control appliance 111 can be given mobile subscriber's terminal equipment with the advertisement putting that modes such as SMS, MMS, WapPush, IM directly will be complementary.
Need to prove that the network event indication information in the network event messages can be the number information of heterogeneous networks incident, or the particular parameter information relevant with network event of carrying in the message etc.Specific implementation is a lot, describes in detail no longer one by one here.
In the embodiment of the invention, according to the needs of spending on ads, advertising business control appliance 111 can classification be set to a plurality of.According to dissimilar mobile network's incidents of setting, mobile communication equipment 112 can be one or more, one or more.Mobile communication equipment 112 may be positioned at the at all levels of mobile communications network, for example Access Network communication equipment, core net communication equipment, transmission network communication equipment, service network communication equipment or supporting network communication equipment.HLR (Home Location Register for example, attaching position register) (HSS (Home Subscriber Server, home signature user server))/VLR (VisitorLocation Register, Visited Location Registor), BSC (Base Station Controller, base station controller), MSC (Mobile Service Switch Center, mobile services switching centre), GGSN (GatewayGPRS Support Node, Gateway GPRS Support Node), DSMP (Data Service ManagementPlatform, Service Provisioning Administration Core Environment), BOSS (Business Operation Support System, business operation support system) etc.In the embodiment of the invention, the mobile communications network incident that triggers advertisement putting is general relevant with mobile subscriber's state, rank, attribute change.
Be used to monitor the most basic characteristics of mobile communication equipment whether the mobile communications network incident take place and just possess the ability that produces network event, this class network event is the network event towards the mobile subscriber, but not system-oriented keeper's network event; This class network event and user have confidential relation to mobile network's business simultaneously, such as voice, data service, packaged service, rate function; Moreover this type of network event need be the high network event of user's attention rate, is not the network event that the user repels or dislikes.For example:
HLR/HSS: can when the mobile subscriber increases newly or change mobile service, send network event messages, thereby trigger and the relevant advertisement putting of mobile service newly-increased or that change;
BOSS: can when mobile subscriber's correlative charges network event takes place, send network event messages, thereby trigger and costs related advertisement putting, such as arrearage in advance, will surpass set meal amount, successful recharging etc.;
VLR: can when the mobile subscriber enters roaming state or finishes roaming, send network event messages, thereby trigger the advertisement putting relevant, for example advertisements such as the lodging of the random zone that the user entered, tourism with the position;
BSC (Base Station Controller, base station controller): can when entering or leave certain sub-district (Cell), the mobile subscriber send network event messages, thus the input of the relevant advertisements of triggering and sub-district, place;
DSMP: can when the mobile subscriber orders or stop a certain data service, send network event messages, thereby trigger the advertisement putting relevant, for example information such as monthly payment rate with data service.
In the embodiment of the invention, the effect of conversion equipment 113 is to catch network event messages, and produces advertised event message according to network event messages, thereby triggers advertisement putting.
In the embodiment of the invention, according to different network events, the application server of handling network event is a lot, for example sends application server of the application server of arrearage note, the mail server that sends every month ticket mail, the application server that sends the integration report, transmission customer service result or the like.
In the embodiment of the invention, advertising business control appliance 111 can be searched the advertisement that is complementary with the mobile communications network affair character information that is taken place according to different matching strategies, matching strategies such as type matching, keyword coupling or attributes match for example, concrete:
1, mobile network's event type and advertisement specified type are complementary;
For realizing this matching strategy, mobile network's event type information map network incident indication information in advance is stored in the conversion equipment, and is carried at and sends to the advertising business control appliance in the advertised event message.Also the network event database can be set in the advertising business control appliance, the identification information of each network event definition of corresponding stored and network event type etc.Carry network event rule identification information in the advertised event message, obtain the network event database according to network event rule identification information requester network event database, finish coupling then by the advertising business control appliance.
2, be complementary for the keyword of mobile network's event definition and the keyword in the advertisement;
For realizing this matching strategy, for the keyword of mobile network's event definition in advance map network incident indication information be stored in the conversion equipment, and be carried at and send to the advertising business control appliance in the advertised event message.Also the network event database can be set in the advertising business control appliance, the identification information of each network event definition of corresponding stored and keyword etc.Carry network event rule identification information in the advertised event message,, finish coupling then by the keyword of advertising business control appliance according to network event rule identification information requester network event database acquisition network event.
3, the event identifier information of advertisement association and mobile communications network event identifier information are complementary;
For realizing this matching strategy, be identification information of each mobile communications network event definition, and, in the match information of advertisement, increase the identification information of the associated network event of advertisement, thereby realize utilizing the event identifier information inquiry strategy of advertisement that is complementary according to advertisement content.
4, the customer attribute information of setting for different user and the attribute information or the keyword of advertisement are complementary.
For realizing this matching strategy, need to be provided with customer data base in the advertising business control appliance, be used for the user totem information and the customer attribute information of corresponding stored.Carry the mobile subscriber's that network event relates to identification information in the advertised event message, obtain customer attribute information according to mobile user identification information inquiry customer data base, finish coupling then by the advertising business control appliance.The attribute information of customer attribute information and advertisement can comprise information such as user's sex, preference, age bracket of living in and since advertisement at crowd's difference, the advertisement that matches according to the attribute information of customer attribute information and advertisement has high specific aim.
Any two matching strategies in above-mentioned four, three matching strategies or whole four matching strategies can be used in combination, for example both needed mobile network's event type and advertisement specified type to be complementary, and also needed simultaneously to be complementary for the keyword of mobile network's event definition and the keyword in the advertisement; Both need mobile network's event type and advertisement specified type to be complementary, and also needed simultaneously the attribute information of the customer attribute information set for different user and advertisement or keyword to be complementary etc.When being used in combination three kinds of matching strategies, select to satisfy the advertisement of the third matching strategy therein in the common factor of two matching results.
5, mix coupling
Mixing coupling is a kind of matching strategy that use pattern is mated and keyword mates simultaneously, concrete: with the rough segmentation of mobile network's incident is multiple major types, such as can be according to the device class that produces incident, and the subtype definition keyword that comprises for each major types simultaneously, when adopting the mixing matching strategy, satisfying on the basis of type matching, further utilizing keyword screening advertisement, thereby be improved aspect the matching efficiency and the system expandability.
The matching strategy of advertisement also has a lot, describes in detail no longer one by one here.No matter adopt that a kind of matching strategy, the advertisement that at every turn matches may comprise one group of advertisement of satisfying matching relationship, finally need select at least one advertisement putting therein.Selection mode has multiple, for example: select at random, up-to-date advertisement is preferential, user preference preferential, the keyword matching result is preferential, by the minimum advertisement priority scheduling of impressions.Concrete quantity is determined according to the message capacity that carries ad content, input strategy etc., can be one, also can be two or three.
In order to improve performance, reduce the advertising database access times, can preserve matching result last time, when receiving identical or similar moving advertising event message afterwards, then do not need to mate, can be according to the matching result of the preserving advertisement that directly acquisition is complementary from advertising database.
According to different specific implementations, need the parameter information difference of carrying in the advertised event message, example is as shown in table 1, the information such as keyword that need to carry the network event type in the advertised event message, define for network event:
Table 1.
| Numbering | Parameter name | Optional or essential | The remarks explanation |
| 1 | The network event identifier | Optional | Be used to identify mobile network's incident of generation |
| 2 | Mobile communication equipment ID | Essential when mobile communication equipment is carried out advertisement putting, otherwise optional | Be used to identify the mobile communication equipment that produces and report mobile network's incident |
| 3 | Matching strategy | Essential when regulation is not given tacit consent to matching strategy, otherwise optional | Be used to identify the matching strategy of use |
| 4 | The network event type | Essential when carrying out type matching, otherwise optional | The type information of mobile network's incident |
| 5 | The network event keyword | Essential when carrying out the keyword coupling, otherwise optional | Key word information for mobile network's event definition |
| 6 | The scene of the generation of network event is described | Optional | Such as time of region and position, generation etc. |
| 7 | The descriptor of network event | Optional, if during,, otherwise be optional for essential by the advertising platform advertisement delivery | The descriptor of network event.The position of wherein pre-defined interpolation ad content.The position may reside in any position of descriptor. |
| 8 | The advertisement putting mode | Acquiescence is optional when being thrown in by the advertising business control appliance, otherwise is essential | The content that can be used as mobile communication equipment is thrown in capability indication information, shows by mobile communication equipment or advertising business control appliance to mobile subscriber's advertisement delivery |
| 9 | Advertisement putting opportunity | Optional | Throw in immediately or the fixed time input, can give tacit consent to immediately and throw in |
| 10 | Advertisement putting address and type | Essential | For each mobile subscriber who relates to defines an address respectively, also can be defaulted as mobile subscriber's phone number |
| 11 | Event argument | Optional | The parameter that incident is specific can be multiple parameters, and the concrete implication and the effect of parameter pre-determine. |
Wherein event argument is the specific parameter of incident, can be multiple parameters, and the concrete implication of parameter and effect are pre-defined, for example the concrete number of user's integrated value, arrearage, user's the parameter informations relevant with advertisement delivery such as priority.The network event type can also be by progressively refinement, and be network event type definition flag information after each refinement, for example: the arrearage of event_d_0001 identifying user, event_d_0002 identifying user are opened an account, the event_e_0001 identifying user promotes to advanced level user, event_e_0002 identifying user CRBT are ordered successfully, event_e_0003 identifying user good friend's birthday arrives etc.In order to simplify the maintenance work of network event type, network event keyword that can be relevant according to type definition, such as birthday gift, arrearage etc.
If the network event database is set in the advertising business control appliance, then can unique network event rule identification information be set for each mobile network's incident, and in the network event database, some of map network event rules identification information storage network event are the attribute information of malleable not, this attribute information is used to describe defined a certain class network event, if the network event type then comprises the mobile communication equipment ID that produces network event at the mobile communication equipment definition that produces network event in the attribute information.Information such as the matching strategy in the table 1, network event type, network event keyword for example, and indicate with a unique rule and to represent these contents.Except that carrying regular identification information, only need carry the scene of the generation of for example describing network event, the variable informations such as mobile subscriber ID that network event relates in the advertised event message after then simplifying, example is as shown in table 2:
Table 2.
| Numbering | Parameter name | Optional or essential | The remarks explanation |
| 1 | Rule ID | Essential | Represent all non-volatile information |
| 2 | The scene of the generation of network event is described | Optional | Such as time of region and position, generation etc. |
| 3 | Advertisement putting address and type | Essential | For each mobile subscriber who relates to defines an address respectively, also can be defaulted as mobile subscriber's phone number |
| 4 | Event argument | Optional | The parameter that incident is specific can be multiple parameters, and the concrete implication and the effect of parameter pre-determine. |
Article one, the simplest advertised event message can include only: rule sign and incident relevant user information.
Also can throw in ability, communication equipment is divided into as shown in table 3 four types according to the advertising network Event triggered ability and the content of mobile communication equipment:
Table 3.
| Generation sends to the discernible advertised event message of advertising business control appliance | Generation sends to the unrecognizable advertised event message of advertising business control appliance | |
| Can receive and advertisement delivery | A | C |
| Can not advertisement delivery | B | D |
In classification according to table 3, in advertised event message, carry the type indication information and show that the content of mobile communication equipment throws in ability, example is as shown in table 4, and wherein the category-A mobile communication equipment possesses content input ability, and the category-B mobile communication equipment does not possess content and throws in ability:
Table 4.
| Network event obtains | Advertisement putting | |
| The category-A mobile communication equipment | Directly | Content is returned to mobile communication equipment, move |
| Moving communication equipment is thrown in | ||
| The category-B mobile communication equipment | Directly | The advertising business control appliance is thrown in to the user |
C, D kind equipment need just can offer the advertising business control appliance through conversion with the primitive event of its generation owing to can't directly generate the advertisement trigger event of established form.
On the basis of technique scheme, when receiving mobile communication advertised event message each time, conversion equipment can also filter incident according to the network event filtering rule of setting, if determining this advertised event message is effective advertised event message, the advertisement of reentrying and being complementary with described mobile communications network affair character information.The network event filtering rule can be the rule of fixing, for example active block incident period of taking place, active block incident at user's number section etc., it can also be interval duration to same user's identical active block incident etc., purpose is same user not to be repeated advertisement delivery according to the identical network incident in the duration of interval, improve user's susceptibility in proper order, this network event filtering rule needs the advertisement putting historical information of recording user.The concrete network event filtering rule that can adopt is a lot, and those skilled in the art can set as required, describes in detail no longer one by one here.
Also be elaborated in conjunction with the accompanying drawings with the specific embodiment in the system configuration shown in Fig. 1 a below.
Embodiment one
In the present embodiment, mobile communication equipment has content and throws in ability, and matching strategy is type matching and customer attribute information coupling, and then as shown in Figure 2, the advertisement placement method that the embodiment of the invention provides mainly comprises the steps:
Whether step S200, mobile communication equipment monitoring mobile communications network incident take place;
When step S201, the generation of mobile communication equipment monitoring mobile communications network incident, send network event messages, carry the user totem information that network event indication information and network event relate in the network event messages to conversion equipment;
Step S202, conversion equipment are inquired about local canned data, obtain the network event characteristic information of network event indication information correspondence, send advertised event message to the advertising business control appliance, the parameter information that carries in the advertised event message is referring to as shown in table 1, and the ID, mobile communications network event type, the mobile communications network incident that wherein need to carry mobile communication equipment at least relate to user's information such as ID;
Step S203, advertising business control appliance receive advertised event message, and the ID, mobile communications network event type, the mobile communications network incident that therefrom obtain mobile communication equipment relate to user's ID;
Here, the advertising business control appliance can also return the affirmation response that incident has received to mobile communication equipment after receiving advertised event message.
Step S204, advertising business control appliance relate to user's ID according to the mobile communications network incident, and inquiring user attribute information storehouse obtains the mobile communications network incident and relates to attribute of user information;
Step S205, advertising business control appliance relate to attribute of user information inquiry advertising database according to the mobile communications network incident, obtain first advertising aggregator that customer attribute information is complementary;
Step S206, advertising business control appliance are inquired about first advertising aggregator according to the mobile communications network event type, obtain to satisfy simultaneously the advertisement of type matching strategy;
The advertisement that step S207, advertising business control appliance will be complementary returns to conversion equipment;
Step S208, conversion equipment receive the advertisement that is complementary, and the mobile subscriber who relates to the mobile communications network incident throws in the advertisement that is complementary.
Here, mobile communication equipment can also respond to the affirmation that advertising business control appliance returned content has been thrown in after the user sends advertisement putting message.
If the mobile communications network incident relates to a plurality of users, then step S204-S208 need carry out respectively each user.
Embodiment two
Among the embodiment two, conversion equipment does not possess content and throws in ability, and adopts the type matching strategy to search the advertisement that is complementary, and then as shown in Figure 3, the advertisement placement method that the embodiment of the invention provides mainly comprises the steps:
Whether step S300, mobile communication equipment monitoring mobile communications network incident take place;
Step S301, mobile communication equipment send network event messages to conversion equipment when monitoring the generation of mobile communications network incident;
Step S302, conversion equipment send advertised event message to the advertising business control appliance;
The parameter information that carries in the advertised event message is referring to as shown in table 1, and the ID, mobile communications network event type, the mobile communications network incident that wherein need to carry mobile communication equipment at least relate to user's information such as ID.
Step S303, advertising business control appliance receive advertised event message, and the ID, mobile communications network event type, the mobile communications network incident that therefrom obtain mobile communication equipment relate to user's ID;
Here, the advertising business control appliance can also return the affirmation response that incident has received to mobile communication equipment after receiving advertised event message.
Step S304, advertising business control appliance obtain the advertisement that type is complementary according to mobile communications network event type queries ad database;
Step S305, advertising business control appliance relate to user's ID according to the mobile communications network incident, send event notification message to the user, carry the advertisement and the network event characteristic information that are complementary in the message.The advertising business control appliance also can send event notification message and advertisement putting message respectively to the user.
Here, after the advertising business control appliance is handled, can also return the treated affirmation response of incident to mobile communication equipment.
Equally, if the mobile communications network incident relates to a plurality of users, then step S304-S305 need carry out respectively each user.
Embodiment three
In the present embodiment, mobile communication equipment has content and throws in ability, and matching strategy is type matching and customer attribute information coupling, stores event database on the advertising business control appliance, then as shown in Figure 4, the advertisement placement method that provides of the embodiment of the invention mainly comprises the steps:
Whether step S400, mobile communication equipment monitoring mobile communications network incident take place;
Step S401, mobile communication equipment send network event messages to conversion equipment when monitoring the generation of mobile communications network incident;
Step S402, conversion equipment send advertised event message to the advertising business control appliance;
The parameter information that carries in the advertised event message is referring to as shown in table 2, wherein needs to carry the information such as ID that regular identification information, mobile communications network incident relate to the user at least.
Step S403, advertising business control appliance receive advertised event message, therefrom obtain the ID that regular identification information, mobile communications network incident relate to the user;
Step S404, advertising business control appliance are according to regular identification information, and the query event database according to the mobile communications network affair character information of corresponding stored, determines that matching strategy is type matching and event type;
Step S405, advertising business control appliance relate to user's ID according to the mobile communications network incident, and inquiring user attribute information storehouse obtains the mobile communications network incident and relates to attribute of user information;
Step S406, advertising business control appliance relate to attribute of user information inquiry advertising database according to the mobile communications network incident, obtain first advertising aggregator that customer attribute information is complementary;
Step S407, advertising business control appliance are inquired about first advertising aggregator according to the mobile communications network event type, obtain to satisfy simultaneously the advertisement of type matching strategy;
The advertisement that step S408, advertising business control appliance will be complementary returns to conversion equipment;
The advertisement that step S409, conversion equipment will be complementary converts the form that mobile communication equipment is supported to, and the advertisement that is complementary after will changing sends to mobile communication equipment;
Step S410, mobile communication equipment receive the advertisement that is complementary, and the mobile subscriber who relates to the mobile communications network incident sends event notice, the advertisement of carrying mobile communications network affair character information in the event notice and being complementary.
If the mobile communications network incident relates to a plurality of users, then step S405-S410 need carry out respectively each user.
Embodiment four
In the present embodiment, adopted following two optimized Measures:
When 1, conversion equipment receives mobile communication advertised event message each time, according to the network event filtering rule of setting incident is filtered, if determine that this advertised event message is effective advertised event message, regeneration advertised event message sends to the advertising business control appliance.The network event filtering rule can be from the fixing rule of advertising business control appliance, for example active block incident period of taking place, active block incident at user's number section etc., it can also be interval duration to same user's identical active block incident etc., purpose is same user not to be repeated advertisement delivery according to the identical network incident in the duration of interval, improve user's susceptibility in proper order, this network event filtering rule needs the advertisement putting historical information of recording user.The concrete network event filtering rule that can adopt is a lot, and those skilled in the art can set as required, describes in detail no longer one by one here.
2, the advertising business control appliance is preserved the matching result of inquiry each time, comprise in the matching process intermediate object program and the coupling after final result, before Query Database, matching result before inquiring about earlier, if the advertisement coupling intermediate object program and the final result of similar incidents are arranged, can directly from database, obtain the advertisement that is complementary according to before matching result, thereby can reduce the inquiry amount of advertising database, improve the treatment effeciency of advertisement putting.
As shown in Figure 5, the advertisement placement method that provides of the embodiment of the invention mainly comprises the steps:
Whether step S500, mobile communication equipment monitoring mobile communications network incident take place;
When step S501, the generation of mobile communication equipment monitoring mobile communications network incident, send network event messages to conversion equipment;
Step S502, conversion equipment are according to filtering rule screen event message;
Step S503, conversion equipment send advertised event message according to the active block event message by filtering to the advertising business control appliance; Otherwise abandon the event notice of reception, can further deliver failure notification to the mobile communication equipment returned content;
The parameter information that carries in the advertised event message is referring to as shown in table 1, and the ID, mobile communications network event ID, the mobile communications network incident that wherein need to carry mobile communication equipment at least relate to user's information such as ID.
The network event filtering rule can be thrown in record according to history and set, for example: BOSS makes regular check on the defaulting subscriber and sends the arrearage notice, can regularly produce the arrearage incident when then the user is in the arrearage state, between this advertised event message, certain user was thrown in the advertisement that is complementary in the certain hour according to the arrearage incident, then no longer send advertisement again, otherwise determine advertisement delivery once more according to the arrearage event notice of this reception.
Step S504, advertising business control appliance receive advertised event message, and the ID, mobile communications network event ID, the mobile communications network incident that therefrom obtain mobile communication equipment relate to user's ID;
Step S505, advertising business control appliance are according to the information inquiry advertisement putting recorded information that obtains from advertised event message, and the matching result before judging whether to obtain, if then change step S510 over to, otherwise then continue step S506;
S506, advertising business control appliance are according to mobile communications network event rules identification information, and the query event database according to the mobile communications network affair character information of corresponding stored, determines that matching strategy is type matching and event type;
Step S507, advertising business control appliance relate to user's ID according to the mobile communications network incident, and inquiring user attribute information storehouse obtains the mobile communications network incident and relates to attribute of user information;
Step S508, advertising business control appliance relate to attribute of user information inquiry advertising database according to the mobile communications network incident, obtain first advertising aggregator that customer attribute information is complementary;
Step S509, advertising business control appliance are inquired about first advertising aggregator according to the mobile communications network event type, obtain to satisfy simultaneously the advertisement of type matching strategy;
The advertisement that step S510, advertising business control appliance will be complementary returns to conversion equipment;
Step S511, conversion equipment receive the advertisement that is complementary, and are added on and send to application server in the network event messages;
Step S512, application server send event notice to the mobile subscriber that the mobile communications network incident relates to, the advertisement of carrying mobile communications network affair character information in the event notice and being complementary.
Two optimized Measures that the embodiment of the invention adopts have taken into full account mobile subscriber's susceptibility, and have improved the treatment effeciency of advertisement putting.Two optimized Measures may be used alone, can also be used in combination.
Further, conversion equipment can also generate an advertised event message according to the same class network event messages of setting the period, thereby reduce interacting message according to the rule of setting that converges, and reaches the purpose of conserve network bandwidth resource.
According to above-mentioned four specific embodiments, those skilled in the art can obtain detailed realization flow according to the input ability of mobile communication equipment and selected different matching strategies, describe in detail no longer one by one here.
According to the foregoing description, those skilled in the art can implement technical solution of the present invention in the system shown in Fig. 1 b, no longer repeat specification here.
The technique scheme that provides according to the embodiment of the invention, as shown in Figure 6, a kind of structural representation of the advertising business control appliance that provides for the embodiment of the invention comprises following primary structure:
Report receiving element 603 is used for receiving the advertised event message that sends when the mobile communications network that triggers advertisement putting takes place from mobile communication equipment;
According to different specific embodiment schemes, matching unit 604 comprises the subelement of different structure, and for example: ginseng is shown in Table 1, and when directly carrying mobile communications network affair character information in the advertised event message, matching unit 604 specifically comprises following two subelements:
Be used for obtaining the subelement of mobile communications network affair character information from the advertised event message that report receiving element 603 receives;
Be used for according to mobile communications network affair character information, from the advertisement that advertising database 602 obtains and mobile communications network affair character information is complementary, and the advertisement that will be complementary sends to the subelement of advertisement putting unit 605.
The network event characteristic information specifically can be matching strategy and the event type that adopts type matching, or adopt the matching strategy of keyword coupling and be the keyword etc. of mobile communications network event definition, perhaps comprise above-mentioned two kinds of matching strategies and corresponding informance simultaneously.
Ginseng is shown in Table 2 again, and when for example carrying mobile communications network event rules identification information in the advertised event message, the advertising business control appliance also needs to comprise:
604 of matching units specifically comprise:
Be used for obtaining the subelement of network event rule identification information from the advertised event message that report receiving element 603 receives;
Be used for according to the network event rule identification information requester network event database 607 that obtains to obtain the subelement of corresponding mobile communications network affair character information;
Be used for from the advertisement that advertising database 602 obtains and mobile communications network affair character information is complementary, and the advertisement that will be complementary sends to the subelement of advertisement putting unit 605.
Equally, in network event database 607, map network event rules identification information, the mobile communications network affair character information that can store comprises: the matching strategy and the event type that adopt type matching, or adopt the matching strategy of keyword coupling and be the keyword etc. of mobile communications network event definition, perhaps comprise above-mentioned two kinds of matching strategies and corresponding informance simultaneously.
When for example adopting the customer attribute information matching strategy again, the advertising business control appliance also comprises:
Be used for obtaining the subelement of mobile user identification information from the advertised event message that report receiving element 603 receives;
Be used for according to the mobile user identification information inquiry mobile subscriber database 609 that obtains, obtain the subelement of the customer attribute information in the mobile communications network affair character information;
Be used for from advertising database 602 obtain advertisements at mobile subscriber's attribute information and the advertisement that is complementary of the mobile subscriber's that the mobile communications network incident relates to attribute information, and the advertisement that will be complementary sends to the subelement of advertisement putting unit 605.
According to different advertisement putting modes, as one of specific embodiment, when mobile communication equipment carried content input ability information to user's advertisement delivery and in advertised event message, advertisement putting unit 605 can specifically comprise:
Be used for obtaining content and throw in capability indication information, and throw in capability indication information according to content and confirm that mobile communication equipment possesses the subelement that content is thrown in ability from the advertised event message that report receiving element 603 receives;
Be used for obtaining the mobile communication equipment identification information, and return the advertisement that is complementary to mobile communication equipment from the advertised event message that report receiving element 603 receives.
According to different advertisement putting modes, as two of specific embodiment, when mobile communication equipment had been stored communication equipment content input ability information to user's advertisement delivery and in network event database 607, advertisement putting unit 605 specifically comprised:
Be used for obtaining the subelement of network event rule identification information from the advertised event message that report receiving element 603 receives;
Be used for according to network event rule identification information, requester network event database 607 confirms that mobile communication equipment possesses the subelement that content is thrown in ability;
Be used for obtaining the mobile communication equipment identification information, and return the subelement of the advertisement that is complementary to mobile communication equipment from the advertised event message that report receiving element 603 receives.
According to different advertisement putting modes, as three of specific embodiment, when advertising business control appliance during directly to user's advertisement delivery, advertisement putting unit 605 specifically comprises:
Be used for obtaining the subelement of the mobile subscriber's that the mobile communications network incident relates to identification information from the advertised event message that report receiving element 603 receives;
Be used for the identification information according to the mobile subscriber, the subelement to the mobile subscriber sends event notification message or advertisement putting message carries the advertisement that is complementary in the message.
Further, the advertising business control appliance can also comprise:
Further, the advertising business control appliance can also comprise:
As shown in Figure 8, the embodiment of the invention also provides a kind of mobile communication equipment, comprising:
Monitoring means 801 is used to monitor the mobile communications network incident that triggers advertisement putting;
Report unit 802 is used for sending network event messages to the advertising business control appliance when monitoring means 801 monitors the generation of mobile communications network incident.
Throw in ability if this mobile communication equipment possesses content, then further can comprise:
Notification unit 803 is used for receiving the advertisement that is complementary with mobile communications network affair character information from the advertising business control appliance, and the mobile subscriber who relates to this mobile communications network incident the advertisement putting that receives.
As shown in Figure 9, the embodiment of the invention also provides a kind of conversion equipment, comprising:
Network event messages receiving element 902, be used to receive mobile communication equipment and monitor the network event messages that sends when the mobile communications network incident takes place, comprise the mobile user identification information that network event indication information and this mobile communications network incident relate in the network event messages;
Advertised event administrative unit 903 is used for the network event indication information according to network event messages, obtains the characteristic information of this mobile communications network incident from memory cell; Message format according to the agreement regulation, advertised event administrative unit 903 also may be converted to network event messages advertised event message earlier, after adding to the characteristic information of this mobile communications network incident in the advertised event message then, advertised event message is sent to advertised event message sending unit 904;
Advertised event message sending unit 904 is used for sending the advertised event message of carrying the network event characteristic information to the advertising business control appliance.
Further, conversion equipment also comprises:
Ad content receiving element 905 is used for the advertisement that is complementary that the receiving advertisement business control appliance returns, and the advertisement that is complementary is that the advertising business control appliance obtains from advertising database according to the network event characteristic information in the advertised event message and returns.
Further, conversion equipment also comprises throws in unit 906, according to different advertisement putting modes:
The input unit can be used for the mobile user identification information according to this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident; Perhaps
Throw in the unit and can be used for adding the advertisement that is complementary to network event messages and being transmitted to the application server of handling the mobile communications network incident, be carried at by this application server and send to the mobile subscriber that this mobile communications network incident relates in the network event notification message; Perhaps
The advertisement that the input unit can be used for being complementary sends to mobile communication equipment, is carried at by mobile communication equipment and sends to the mobile subscriber that this mobile communications network incident relates in network event notification message or the advertisement putting message.
Be the communication between the mobile communication equipment of realization and different communication protocol, conversion equipment can also comprise:
Conversion unit of protocol 907 is used for the advertisement that is complementary that the ad content receiving element receives is converted to the form that mobile communication equipment is supported.
For realizing the filtration of network event messages, conversion equipment can also comprise:
Network event filter element 910 is used for the network event messages according to the reception of network event filtering rule screen event message receiving element, and will send to advertised event administrative unit 903 by the active block event message that filters.
Conversion equipment duplicate network event message and be transmitted to the associated application servers of handling network event if desired, then conversion equipment can also comprise:
Network event messages retransmission unit 911 is used for the network event messages that the network event messages receiving element receives is transmitted to the application server of handling the mobile communications network incident;
Response message receiving element 912 is used to receive application server and receives the response message of returning behind the network event messages;
Response message transmitting element 913 is used for response message is transmitted to mobile communication equipment.
Further, conversion equipment can also comprise:
Perhaps, can also comprise:
Converge rule base 915, be used for the stores advertisements event message and converge rule;
Message converges unit 916, is used for converging rule according to advertised event message, and the advertised event message that the advertised event administrative unit is exported converges back forwarding advertised event message sending unit.
Embodiment for a better understanding of the present invention, concrete example such as following scene:
Scene 1: arrearage network event
The prepaid user is about to use up telephone expenses, and then charge system sends network event messages, and conversion equipment sends advertised event message according to network event messages to the advertising business control appliance, comprises user's identification information in the advertised event message, for example phone number; The advertising business control appliance obtains customer attribute information according to phone number, and selects the attribute information of advertisement definition and the advertisement that customer attribute information is complementary, such as the point of sale advertisement of preferential rechargeable card, the advertisement of the relevant novel mobile service of recommendation etc.; The advertising business control appliance is implanted advertisement in the arrearage announcement information and is handed down to the user.If also know active user's positional information, then can also comprise near the preferential rechargeable card commercial networks information that the user is in the advertisement.
Scene 2: birthday reminding business
In the birthday reminding business, the value-added service control appliance monitors good friend's birthday that the mobile subscriber sets transmission network event messages when arriving, conversion equipment sends advertised event message according to network event messages to the advertising business control appliance, and advertised event message can comprise good friend's phone number; The advertising business control appliance obtains good friend's customer attribute information according to good friend's number, so obtain the good friend according to good friend's customer attribute information retrieval may interested advertisement; The advertising business control appliance returns to the value-added service control appliance with these information, and business control device is implanted these advertisements in the birthday prompting network event notification message and is pushed to the mobile subscriber, and the mobile subscriber can be according to advertisement selection good friend present.If comprise mobile subscriber's current location information in the network event parameter, then can also comprise gift store information etc. in the advertisement.
Can see that compare with existing advertisement putting pattern, the advertisement putting pattern that the embodiment of the invention provides has improved user's ease for use and applicability.Be in particular in: need not mobile subscriber registration, the whole network be with can using per family, thereby made things convenient for mobile subscriber's use.The advertisement of throwing in is relevant with the mobile communications network incident of setting also to be sent, thereby realizes that better orientation is thrown in, and has improved the attention rate of user to advertisement in good time.And the change to existing network behind the use transducer is considerably less.
The advertisement putting technology that the embodiment of the invention provides has improved the user's ease for use and the applicability of carrying out advertisement putting in mobile communication system.Be in particular in: need not mobile subscriber registration, the whole network be with can using per family, thereby made things convenient for mobile subscriber's use.The advertisement of throwing in is relevant with the mobile communications network incident of setting also to be sent, thereby realizes that better orientation is thrown in, and has improved the attention rate of user to advertisement in good time.
Obviously, those skilled in the art can carry out various changes and modification to the embodiment of the invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (28)
1. the advertisement placement method in the mobile communications network is characterized in that, comprising:
Mobile communication equipment monitors when the mobile communications network incident takes place and sends network event messages, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the characteristic information of this mobile communications network incident according to the network event indication information in this network event messages, and carry the advertised event message of described network event characteristic information and mobile user identification information to the transmission of advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to the network event characteristic information in this advertised event message, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary.
2. the method for claim 1, it is characterized in that, after described conversion equipment receives described network event messages, after determining that according to the network event filtering rule of setting described network event messages is the active block event message, obtain the characteristic information of this mobile communications network incident again according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information and mobile user identification information to the advertising business control appliance.
3. the method for claim 1 is characterized in that, also comprises:
Conversion equipment is transmitted to application server with described network event messages, described application server processes mobile communications network incident; Perhaps
Mobile communication equipment also sends to application server with described network event messages, described application server processes mobile communications network incident.
4. as the arbitrary described method of claim 1-3, it is characterized in that, also comprise:
Conversion equipment writes down the network event messages process information, and the network event messages process information of record is fed back to the advertising business control appliance.
5. the advertisement placement method in the mobile communications network is characterized in that, comprising:
Conversion equipment receives mobile communication equipment and monitors the network event messages that sends when the mobile communications network incident takes place, and comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the characteristic information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information to the advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to the network event characteristic information in this advertised event message, and return the described advertisement that is complementary to conversion equipment;
Conversion equipment receives the advertisement that is complementary that described advertising business control appliance returns, and according to the mobile user identification information in this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident.
6. method as claimed in claim 5, it is characterized in that, after described conversion equipment receives described network event messages, after determining that according to the network event filtering rule of setting described network event messages is the active block event message, obtain the characteristic information of this mobile communications network incident again according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information and mobile user identification information to the advertising business control appliance.
7. method as claimed in claim 5 is characterized in that, also comprises:
Conversion equipment is transmitted to application server with described network event messages, described application server processes mobile communications network incident; Perhaps
Mobile communication equipment also sends to application server with described network event messages, described application server processes mobile communications network incident.
8. method as claimed in claim 5 is characterized in that, the mobile subscriber that the described advertisement putting that will be complementary relates to for this mobile communications network incident specifically comprises:
Conversion equipment sends advertisement putting message to the mobile subscriber that this mobile communications network incident relates to, and this advertisement putting message is carried the described advertisement that is complementary; Perhaps
Conversion equipment adds to the described advertisement that is complementary in the network event messages and is transmitted to the application server of handling the mobile communications network incident, is carried at by this application server and sends to the mobile subscriber that this mobile communications network incident relates in the network event notification message; Perhaps
Conversion equipment is converted to the form that mobile communication equipment is supported with the described advertisement that is complementary, and the advertisement that is complementary after will changing sends to mobile communication equipment, is carried at by described mobile communication equipment and sends to the mobile subscriber that this mobile communications network incident relates in network event notification message or the advertisement putting message.
9. as the arbitrary described method of claim 5-8, it is characterized in that, also comprise:
Conversion equipment writes down network event messages process information and/or advertisement putting process information, and gives the advertising business control appliance with the feedback information of record.
10. the advertisement placement method in the mobile communications network is characterized in that, comprising:
Conversion equipment receives mobile communication equipment and monitors the network event messages that sends when the mobile communications network incident takes place, and comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and carry the advertised event message of described regular identification information and mobile user identification information to the transmission of advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to described network event characteristic information, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary.
11. method as claimed in claim 10, it is characterized in that, after described conversion equipment receives described network event messages, after determining that according to the network event filtering rule of setting described network event messages is the active block event message, obtain the characteristic information of this mobile communications network incident again according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information and mobile user identification information to the advertising business control appliance.
12. method as claimed in claim 10 is characterized in that, also comprises:
Conversion equipment is transmitted to application server with described network event messages, described application server processes mobile communications network incident; Perhaps
Mobile communication equipment also sends to application server with described network event messages, described application server processes mobile communications network incident.
13. the advertisement placement method in the mobile communications network is characterized in that, comprising:
Conversion equipment receives mobile communication equipment and monitors the network event messages that sends when the mobile communications network incident takes place, and comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment receives described network event messages, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described regular identification information to the advertising business control appliance;
Described advertising business control appliance receives described advertised event message, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with this mobile communications network affair character information according to described network event characteristic information, and return the described advertisement that is complementary to conversion equipment;
Conversion equipment receives the advertisement that is complementary that described advertising business control appliance returns, and according to the mobile user identification information in the described advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident.
14. method as claimed in claim 13 is characterized in that, also comprises:
Conversion equipment is transmitted to application server with described network event messages, described application server processes mobile communications network incident; Perhaps
Mobile communication equipment also sends to application server with described network event messages, described application server processes mobile communications network incident.
15. method as claimed in claim 13 is characterized in that, the mobile subscriber that the described advertisement putting that will be complementary relates to for this mobile communications network incident specifically comprises:
Conversion equipment sends advertisement putting message to the mobile subscriber that this mobile communications network incident relates to, and this advertisement putting message is carried the described advertisement that is complementary; Perhaps
Conversion equipment adds to the described advertisement that is complementary in the network event messages and is transmitted to the application server of handling the mobile communications network incident, is carried at by this application server and sends to the mobile subscriber that this mobile communications network incident relates in the network event notification message; Perhaps
Conversion equipment is converted to the form that mobile communication equipment is supported with the described advertisement that is complementary, and the advertisement that is complementary after will changing sends to mobile communication equipment, is carried at by described mobile communication equipment and sends to the mobile subscriber that this mobile communications network incident relates in network event notification message or the advertisement putting message.
16. as the arbitrary described method of claim 13-15, it is characterized in that, also comprise:
Conversion equipment writes down network event messages process information and/or advertisement putting process information, and gives the advertising business control appliance with the feedback information of record.
17. an advertisement delivery system is characterized in that, comprising:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, according to the network event indication information in the described network event messages, obtain the characteristic information of this mobile communications network incident, and send the advertised event message of carrying described network event characteristic information;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, and from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary according to the network event characteristic information in this advertised event message.
18. an advertisement delivery system is characterized in that, comprising:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, obtain the characteristic information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described network event characteristic information; And, receive the advertisement of returning that is complementary, and according to the mobile user identification information in this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to the network event characteristic information in this advertised event message, and return the described advertisement that is complementary to conversion equipment.
19. the advertisement delivery system in the mobile communications network is characterized in that, comprising:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described regular identification information and mobile user identification information;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to described network event characteristic information, and the mobile subscriber who relates to for this mobile communications network incident according to the advertisement putting that the mobile user identification information in this advertised event message will be complementary.
20. the advertisement delivery system in the mobile communications network is characterized in that, comprising:
Mobile communication equipment is used for sending network event messages when monitoring the generation of mobile communications network incident, comprises the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
Conversion equipment, be used to receive the network event messages that described mobile communication equipment sends, obtain the regular identification information of this mobile communications network incident according to the network event indication information in this network event messages, and send the advertised event message of carrying described regular identification information and mobile user identification information; And, receive the advertisement of returning that is complementary, and according to the mobile user identification information in this advertised event message, the mobile subscriber that the advertisement putting that will be complementary relates to for this mobile communications network incident;
The advertising business control appliance, be used to receive the advertised event message that described conversion equipment sends, from event database, obtain corresponding network event characteristic information according to the regular identification information in this advertised event message, from advertising database, obtain the advertisement that is complementary with described mobile communications network affair character information according to described network event characteristic information, and the described advertisement that is complementary is returned to conversion equipment.
21. a conversion equipment is characterized in that, comprising:
Memory cell is used to store the characteristic information of mobile communications network incident indication information and corresponding this mobile communications network incident;
The network event messages receiving element, be used to receive mobile communication equipment and monitor the network event messages that sends when the mobile communications network incident takes place, comprise the mobile user identification information that network event indication information and this mobile communications network incident relate in the described network event messages;
The advertised event administrative unit is used for the network event indication information according to described network event messages, obtains the characteristic information of this mobile communications network incident from described memory cell;
The advertised event message sending unit is used for sending the advertised event message of carrying described network event characteristic information to the advertising business control appliance.
22. conversion equipment as claimed in claim 21 is characterized in that, also comprises:
The ad content receiving element is used for the advertisement that is complementary that the receiving advertisement business control appliance returns, and the described advertisement that is complementary is that the advertising business control appliance obtains from advertising database according to the network event characteristic information in the advertised event message and returns.
23. conversion equipment as claimed in claim 22 is characterized in that, also comprises:
First throws in the unit, is used for the mobile user identification information according to this advertised event message, the mobile subscriber who relates to this mobile communications network incident the described advertisement putting that is complementary; Perhaps
Second throws in the unit, be used for adding the described advertisement that is complementary to network event messages and being transmitted to the application server of handling the mobile communications network incident, be carried at by this application server and send to the mobile subscriber that this mobile communications network incident relates in the network event notification message; Perhaps
The 3rd throws in the unit, is used for the described advertisement that is complementary is sent to mobile communication equipment, is carried at by described mobile communication equipment and sends to the mobile subscriber that this mobile communications network incident relates in network event notification message or the advertisement putting message.
24. conversion equipment as claimed in claim 22 is characterized in that, also comprises:
Conversion unit of protocol is used for the advertisement that is complementary that described ad content receiving element receives is converted to the form that mobile communication equipment is supported.
25. as the arbitrary described conversion equipment of claim 21-24, it is characterized in that, also comprise:
The regulation management unit is used to receive the network event filtering rule;
The filtering rule storehouse is used to store described network event filtering rule;
The network event filter element is used for filtering the network event messages that described network event messages receiving element receives according to described network event filtering rule, and will send to the advertised event administrative unit by the active block event message that filters.
26. as the arbitrary described conversion equipment of claim 21-24, it is characterized in that, also comprise:
The network event messages retransmission unit is used for the network event messages that described network event messages receiving element receives is transmitted to the application server of handling the mobile communications network incident;
Reply receiving element, be used to receive described application server and receive the response message of returning behind the described network event messages;
The response message transmitting element is used for described response message is transmitted to mobile communication equipment.
27. as the arbitrary described conversion equipment of claim 21-24, it is characterized in that, also comprise:
Record cell is used to write down network event messages process information and/or advertisement putting process information, and gives the advertising business control appliance with the feedback information of record.
28. as the arbitrary described conversion equipment of claim 21-24, it is characterized in that, also comprise:
Converge rule base, be used for the stores advertisements event message and converge rule;
Message converges the unit, is used for converging rule according to described advertised event message, and the advertised event message that the advertised event administrative unit is exported converges back forwarding advertised event message sending unit.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2008101118683A CN101583093B (en) | 2008-05-16 | 2008-05-16 | Method and system for advertisement putting and conversion equipment |
| PCT/CN2009/000445 WO2009129699A1 (en) | 2008-04-25 | 2009-04-27 | Advertisements releasing method, system and equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2008101118683A CN101583093B (en) | 2008-05-16 | 2008-05-16 | Method and system for advertisement putting and conversion equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101583093A CN101583093A (en) | 2009-11-18 |
| CN101583093B true CN101583093B (en) | 2011-08-03 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2008101118683A Active CN101583093B (en) | 2008-04-25 | 2008-05-16 | Method and system for advertisement putting and conversion equipment |
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| Country | Link |
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| CN (1) | CN101583093B (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101888417A (en) * | 2010-07-30 | 2010-11-17 | 宇龙计算机通信科技(深圳)有限公司 | Method, device and mobile terminal for reminding event |
| CN105681427A (en) * | 2016-01-22 | 2016-06-15 | 中国移动通信集团江苏有限公司 | Information processing method and device |
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| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101141484A (en) * | 2007-10-09 | 2008-03-12 | 华为技术有限公司 | Method, device and system of processing network directional data |
| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
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| CN1416286A (en) * | 2001-09-12 | 2003-05-07 | 空中经纬株式会社 | Propulsion type advertisement in mobile communicating network and adaptable mobile terminal |
| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101141484A (en) * | 2007-10-09 | 2008-03-12 | 华为技术有限公司 | Method, device and system of processing network directional data |
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| CN101583093A (en) | 2009-11-18 |
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