KR20010008091A - The advertising service method integrated with a private information management using an internet calendar - Google Patents

Abstract

PURPOSE: An advertisement service unified with internet calendar's personal schedule management is provided to enable one-to-one advertisement service and to facilitate the information transmission from a company to a consumer by supplying an automated advertisement service that transmits advertisements to the consumers through an internet calendar CONSTITUTION: A user connects to the internet(502) and successfully logs in(503). An advertisement category request, which has been created by the user, is searched(504). The advertisement categories are searched in an advertisement DB that has been provided by the advertisers(506). The advertisements in the categories that have been selected by the user is displayed on an internet calendar(508).

Description

The advertising service method integrated with a private information management using an internet calendar}

The present invention is a real user who is interested in advertising the advertisement contents (hereinafter, advertising) related to the recruitment, new product launch, discount sales, performances, meetings, and various events of each company or organization, etc. In order to be able to deliver them efficiently, it describes how to provide advertising services by integrating with Internet Calendar's Personal Information Management.

1 shows a conventional advertising method. Each company surveys users who need advertisements in advance and provides advertisements directly or advertisements by using mass media such as newspapers and broadcasting. Similarly, users must identify and find advertisements of each company or advertisement of the mass media in order to receive the advertisements they need.

Internet calendar is a program that makes existing calendars available on the Internet. It provides information on year, month, day, day of the week, and it is a schedule notebook that records various information by year, month, day, and time zone. Schedule Diary) function is provided. Using this function, personal schedules can be managed by showing the personal schedule according to the time of year / month / day or a specific day on the Internet calendar provided for each user and guiding the schedule.

Companies want to inform users of the various advertisements they run. To this end, each company must individually manage and manage information on user's personal details, preference products, and areas of interest, and advertise by selecting users appropriately before advertising.

Prior to the introduction of the Internet, these advertisements were made through telephone notifications, mailings, and mass media propaganda. Even when using the Internet, each company still needs to manage users and send banner advertisements, emails and text messages to an unspecified number. Because it is done in a simple way, the advertisement effect is not properly obtained, and users are also in a situation in which they do not properly obtain the desired advertisement.

In the present invention, each company uses a display program, such as an Internet calendar, to manage personal schedules instead of using simple banner advertisements, e-mails, or text messages as a method for providing users with various advertisements. By enabling the delivery of the advertisement, it is possible to provide the convenience of advertisement acquisition, efficient advertisement delivery, and real-time online (On-line) provision of advertisement to companies and users than the existing method.

According to the advertisement service method of the present invention, companies may generate and use an advertisement database displayed on the Internet calendar as an advertisement database accessible to all users, or share the advertisement database that each enterprise generates, maintains, and manages itself. This allows users to integrate only the ads of their chosen field with their schedules and display them on the Internet calendar.

Therefore, in this invention, by providing an automated advertising service to deliver advertisements to users via an Internet calendar, companies can facilitate the delivery of various information to users and easily obtain information provided by the enterprise to users. To provide advertising services. By doing so, each company can provide one-to-one advertisement service to users, and consumers can be provided with the convenience of obtaining corporate advertisement and related information.

1: shows an existing advertising method.

2 shows an advertisement procedure by an advertisement service method integrated with personal schedule management of the Internet calendar presented in the present invention.

3 shows a process in which a user applies for an account and generates a request advertisement list among advertisement lists in an advertisement database.

4 shows a process in which companies apply for an account and generate a provided advertisement list in an advertisement database.

5 shows a process from the advertisement list of the advertisement database provided by the companies to process and display the advertisement which the user wants to see in the form of internet calendar.

6 illustrates an example of output results of an Internet calendar generated through the process of FIG. 5.

* Description of the symbols for the main parts of the drawings *

201: user 202: server

203: Advertising Database 204: Enterprise

In the advertisement service method through the Internet calendar of the present invention, the advertisement is provided by constructing the advertisement provided by the enterprise in the global database of the central server or the regional database of each company, and the advertisement is selected in the database according to the field of advertisement that the user wants to receive. The ability to extract and display is added to the Internet calendar for personal schedule management.

Accordingly, the present invention provides a method of collecting advertisements of a company, generating an advertisement database, providing or brokering them to users, setting up an advertisement field that users are interested in while managing their schedules using an Internet calendar, and The advertisement field set by the user with reference to the collected advertisement database is integrated with the personal schedule on the Internet calendar.

The advertisement service method through the Internet calendar of the present invention is characterized by displaying a number of advertisements provided by each company together with a personal schedule on the Internet calendar so that users can easily check and manage them.

In addition, within the Internet calendar provided to the user in the advertisement service method integrated in the personal calendar management of the Internet calendar proposed by the present invention, other customized advertisement banners provided by a company similar to the type of advertisement set by the user are blank in the Internet calendar. Included in or attached to the top, bottom, left and right of the calendar.

In the following description, the advertisement service method integrated in the personal schedule management of the Internet calendar proposed by the present invention will be described in detail with reference to the accompanying drawings. The content described here is for explaining the invention, and the description of the invention is not limited by this description.

1 shows a conventional advertising method. In this method, each company directly investigates or grasps a target user for advertisement and provides advertisement or requests advertisement through mass media, which is a procedure in which the mass media provides advertisement to an unspecified number of users.

2 shows an advertisement procedure by an advertisement service method integrated with personal schedule management of the Internet calendar proposed in the present invention. The advertisement database 203 provided in this method stores advertisements provided by respective companies 204 and related information, and users 201 can only advertise advertisements of companies that provide information of interest among these advertisements. By applying to the server 202 to be continuously delivered to them in the future, it becomes possible to check if an advertisement of a specific company or a specific field occurs.

3 illustrates a process in which a user applies for an account and generates a request advertisement list among advertisement lists in an advertisement database. In this process, when accessing the Internet (step 302), the first user of the service (Yes in step 303) will apply for a user account, and the user who is subscribed to the account (no in step 303) will be advertised. The advertisement list 306 of the user selects the advertisement list provided by companies interested in (step 305) and registers (step 307) to generate the requested advertisement list 308 of the user.

4 illustrates a process in which companies apply for an account and generate a provided advertisement list in an advertisement database. During this process, when accessing the Internet (step 402), the first company to sign up for this service (Yes in step 403) will apply for a corporate account, and the companies that apply for account (no in step 403) The advertisement list that they wish to provide is registered (step 405) to generate the advertisement list 406 in the advertisement database so that users can use the advertisement list.

FIG. 5 shows a process from the advertisement list of the advertisement database provided by the companies to processing and displaying the advertisement which the user wants to see in the form of internet calendar. In this process, when the user accesses the Internet (step 502) and the login is successful (YES in step 503), the request advertisement list 505 generated by the user in the process of FIG. 3 is retrieved (step 504). Search the advertisement list 507 of the advertisement database provided by the enterprises (step 506) and finally display only advertisements of the field selected by the user on the Internet calendar (step 508).

FIG. 6 illustrates an example of output results of an Internet calendar generated through the process of FIG. 5. Ads appear at the beginning of the period when the ads are valid, and the calendar content is organized so that users can be provided with information that can be directly linked to the sites provided by the companies if they want detailed information about the advertisement. In addition, other unused portions of the Internet calendar may be displayed by adding other banner advertisements provided by a company of interest to the user.

The advertisement service method integrated with the personal calendar management of the Internet calendar provided by the present invention enables the user to check all the advertisements in the field selected by the user and specific related information about the advertisements, thereby spending time searching for an advertisement of interest. You do not have to do it, you can receive a systematic advertising service in addition to their schedule management. In addition, companies do not have to acquire users and conduct preliminary research on users, and pay attention to their advertising through these advertising services without spending huge amounts of money on advertising. Users who are real users can see the effects of one-to-one advertising and can additionally be provided with analysis results on the propensity, age, and class of users who are interested in the actual advertisement.

Claims (7)

In providing an advertising service method integrated with personal calendar management of the Internet calendar, Information on conducting various tests provided by companies, guides for various job openings, guides for launching various products, guides for various performances, guides for discounts on sales of various products, guides for sale of apartments, guides for meetings and meetings, guides for various festival events, and publication of various contests. A first step of using a program or device having a function of building and providing a global or local advertising database including advertisements, etc .; A second step of using a program or device that provides a function for users to select a desired advertisement by using a database, a program or a device provided in the first step; Using a database, a program, or a device provided in steps 1 and 2, a program or device using a program or device that provides a function of integrating advertisements selected by the user with personal schedule management information and showing them in the form of an Internet calendar. Advertising service method comprising the three steps In the first step of claim 1, A method for receiving advertisements from companies on the Internet and providing them directly or mediating the advertisements stored by the companies. In the second step of claim 1, A method of presenting the types or fields of advertisements so that users can extract data from the database based on the advertisements they need and the users select them. In the third step of claim 1, Displaying or displaying advertisements directly on the Internet calendar or in conjunction with the Internet calendar and similar schedule reminders or notifications In the third step of claim 1, A method for producing an Internet calendar including personal schedules and advertisements in printed form in calendar or timetable form or in similar form. In the third step of claim 1, Providing the user with the ability to receive advertisements through user's email and mobile devices, especially mobile devices such as mobile phones, to view information to inform them of the arrival of schedules. How to feature In steps 2 and 3 of claim 1, Analyze the contents of the user's response or interest according to the specific content of the advertisement provided to the user to provide the company with the results related to the user's gender, age and occupation as an advertisement result