KR20010000714A - Creation of profits used by the relation with sponsor on game-event - Google Patents

Creation of profits used by the relation with sponsor on game-event Download PDF

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Publication number
KR20010000714A
KR20010000714A KR1020000060589A KR20000060589A KR20010000714A KR 20010000714 A KR20010000714 A KR 20010000714A KR 1020000060589 A KR1020000060589 A KR 1020000060589A KR 20000060589 A KR20000060589 A KR 20000060589A KR 20010000714 A KR20010000714 A KR 20010000714A
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event
game
sponsor
organizer
promoter
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KR1020000060589A
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Korean (ko)
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정광수
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정광수
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0252Targeted advertisements based on events or environment, e.g. weather or festivals
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • A63F13/33Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers using wide area network [WAN] connections
    • A63F13/335Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers using wide area network [WAN] connections using Internet

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Tourism & Hospitality (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Environmental & Geological Engineering (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A method for generating a profit by using game event's sponsors is provided to assign a sponsor to be responsible for the prizes and the entire expense amount or specified event expense amount, and an event promoter to be responsible for an event site, supervision of the event operations, and promotion of the sponsors. CONSTITUTION: A method for generating a profit by using game event's sponsors is composed of organization, advertisement, and participation. An event promoter organizes an event through the promoter's program and a sponsor participates in the event under the conditions of assigning a portion of the event expense to oneself and receiving the company and brand images and advertisement effects. The event promoter advertises the sponsor and induces the members' event participation by promoting the event through advertisements, broadcasts, and fliers. The members participate in the game at a promoted location under the promoter's guidelines and regulations.

Description

게임이벤트에 스폰서를 이용한 수익창출{Creation of profits used by the relation with sponsor on game-event}Creation of profits used by the relation with sponsor on game-event}

본 발명은 인터넷 온라인 및 오프라인 게임에서 발생하는 것으로 대회주최자는 일정한 공간 및 조건을 제공하는 시합 또는 이벤트에 필요한 제반경비 또는 상금을 스폰서사를 통해 충당하는 것이다. 또한 대회주최자는 대회에 참가하는 회원들에게 대회장소 또는 프로그램사용 등과 관련하여 대회참가비를 받거나 무료로 이벤트를 개최하는 것이다. 즉, 스폰서사에서 제공하는 대회경비나 참가회원들의 참가비가 주된 수익모델이 되는 것이다.The present invention occurs in the Internet online and offline games, the tournament organizer to cover all expenses or prizes necessary for a game or event that provides a certain space and conditions through the sponsor company. In addition, the organizer of the competition receives the participation fee or holds the event free of charge in relation to the venue or program use. In other words, the expenses of the competition and the participation fee of the participating members provided by the sponsor company become the main profit model.

일반적으로 대다수 온라인 게임 및 오프라인 게임은 지금까지 일방적인 형태의 게임을 행해 왔는데 온라인과 오프라인을 연계해서 이벤트대회를 개최하지 않고 있는 것에 반해 이 비즈니스 수익모델은 일정한 장소를 배제시킨 가운데 개최할 수 있어 회원들에게는 시간적, 비용적으로 상당한 혜택을 주는 것이다. 즉, 예선전은 대회주최측이 제공한 프로그램을 가지고 온라인상에서 예선전을 치루어 오프라인상에 참가할 인원을 결정하는 것이다. 이후 본선은 스폰서사나 대회주최측이 제공한 일정한 장소에 집합하여 게임 이벤트를 계속 진행하거나 일체의 시합경기를 온라인상에서 행하는 것이다.In general, most online games and offline games have been played in a one-sided fashion so far, but the business revenue model can be held without certain places, whereas the event competition is not held in conjunction with online and offline. They offer significant time and cost benefits. In other words, the preliminary round is to determine the number of participants to participate in the off-line phase by taking the preliminary round online with the program provided by the organizer. After this, the finals will be held in a certain place provided by the sponsor company or the organizer of the tournament to continue the game event or to perform any competition online.

그 일례로서 A회사사장배 바둑대회를 개최할 경우 A회사가 바둑대회에 들어가는 일체의 경비나, 일부분의 경비(상금포함)을 후원하고 대회주최자는 참가회원들에게 공고함과 동시에 회원들로부터 참가비를 받거나 무료로 대회를 개최하는 것이다. 이럴 경우 대회주최자는 스폰서사에 제공하는 후원금에 따라 게임대회를 온라인과 오프라인으로 분리하여 게임을 진행하거나 온라인상에서 전체 게임을 진행하며 대회주최자는 전체회원들의 참가비와 스폰서사에서 제공하는 후원비가 주된 매출로 발생되는 것이다.For example, if a company A company presidentship tournament is held, company A sponsors all expenses or partial expenses (including prize money) to go to the tournament, and the organizer announces to the members and pays the participation fee from the members. Receive or hold a contest for free. In this case, according to the donation provided to the sponsor company, the tournament organizer separates the game competition from online and offline and proceeds the game or online the entire game.The tournament organizer is mainly responsible for the participation fee of all members and the sponsorship fee provided by the sponsor company. It is caused by.

본 발명은 게임을 주최하는 대회주최자와 제반경비를 제공하는 스폰서사간의 이해득실에 의해 쌍방간 계약이 성립되어야 하는 것이다. 따라서 본 발명은 스폰서사가 대회주최자가 제시하는 요구에 얼마나 부합하는냐에 달려 있을 것이다. 이러한 관계가 성립되기 위해서는 대회주최자가 제시하는 조건에 스폰서사가 기업이미지, 브랜드가치 등 광고효과가 대회이벤트를 후원함으로써 발생할 수 있는 지가 중요하다 할 것이다.According to the present invention, a contract between the two parties must be established by the understanding between the tournament organizer hosting the game and the sponsor company providing all expenses. Therefore, the present invention will depend on how the sponsor company meets the demands presented by the conference organizer. In order to establish such a relationship, it is important for sponsor companies to provide advertising effects such as corporate image and brand value by sponsoring the event.

이하 상세히 설명하면 다음과 같다.Hereinafter will be described in detail.

본 발명의 구성은 대회주최자가 제공하는 프로그램을 통해 이벤트대회를 개최할 경우 기업이미지, 브랜드가치 등 광고효과를 얻기 위해 스폰서사가 해당되는 이벤트대회에 드는 비용을 충당하는 조건으로 대회주최자와의 계약으로 이벤트가 성립되는 것이다. 이를 위해서 온라인 또는 오프라인상에서 필요에 따라 광고, 방송, 전단지 등의 매체를 이용 다양한 홍보를 통해 스폰서사의 광고효과를 대신하여 회원들을 게임이벤트에 참여시키는 것이다.When the event is held through the program provided by the conference organizer, the composition of the present invention is based on a contract with the tournament organizer on the condition that the sponsor company covers the cost of the event competition to obtain the advertisement effect such as corporate image and brand value. The event is established. To this end, through online or offline, as necessary, through the use of media such as advertisements, broadcasts, flyers, etc., the members participate in game events in place of sponsorship advertising effects.

이러한 상태에서 참가회원들은 대회주최측이 제공하는 장소, 프로그램 및 스폰서사가 제공하는 상금 또는 일부분을 가지고 대회주최측이 마련한 규정에 따라 게임 또는 시합을 하는 것이다.In this situation, the participating members will play the game or match in accordance with the rules established by the tournament organizer with the place, program and prize money or part provided by the tournament organizer.

각 구성원별이 해야되는 일은 다음과 같다. 대회주최자는 대회기간, 스폰서사 명기, 참가자격, 대회규정, 참가비용, 상금, 상금수수료, 게임대진표, 대회장소 등을 상세하게 기재하여 참가회원들에게 알릴 의무가 있으며 대회스폰서사는 대회주최측과 계약에 의해 성립된 후원금을 납부해야 된다. 또한 참가회원은 대회주최자가 제시하는 참가비용 또는 참가의사를 대회주최자에게 표시함으로써 대회참가자격이 주어지며 참가자격이 주어진 후 게임대진표에 의해 게임을 하는 것이다.Each member should do the following: The event organizer is obliged to inform the participating members of the event by specifying the period, sponsor company name, qualifications, competition rules, participation costs, prizes, prize fees, game scores, and venues. The contributions established by must be paid. In addition, participating members are entitled to participate in the competition by displaying the participation costs or intentions presented by the competition organizer.

이상에서 상술한 바와 같이 본 발명은, 인터네 온라인 및 오프라인을 결합해서 행할 수 있는 새로운 비즈니스 수익모델을 선택한 것으로 대회주최측의 비용측면을 스폰서사를 통해 해결하여 참가대회를 계속 유지시켜 회원들에 대한 서비스 질을 강화시킬 수 있고 스폰서사는 이러한 게임이벤트를 통해 회원들에게 자신들의 브랜드가치, 기업이미지 광고를 최대한 홍보할 수 있는 것이다.As described above, the present invention selects a new business profit model that can be performed by combining online and offline, and solves the cost aspect of the organizer through the sponsor company to maintain the participation competition to serve the members. Quality can be enhanced and sponsors can promote their brand value and corporate image advertisements to members through these game events.

Claims (1)

온라인 및 오프라인 게임대회를 유치하는 과정에 있어서,In the process of attracting online and offline game competitions, 상기 게임을 형성하고자 할 경우 대회주최자는 게임이벤트를 성사시키기 위해 일정한 비용을 부담할 스폰서사와 계약을 체결하는 단계In order to form the game, the tournament organizer enters into a contract with a sponsor company to pay a certain cost in order to close the game event. 상기 스폰서사를 유치했을 경우 대회주최자는 게임이벤트에 필요한 프로그램, 규정, 조건 등을 마련하여 대회이벤트 및 스폰서사를 회원들에게 홍보하는 단계In case of attracting the sponsor company, the organizer prepares programs, rules, and conditions necessary for the game event to promote the tournament event and the sponsor company to the members. 상기 단계 후 참가희망자는 대회규정에 따라 참가비나 참가의사를 대회주최자에게 표시한 후 이를 확인, 쌍방간 계약이 성립되는 단계Participants who wish to participate after the above step will display the participation fee or participation intention in accordance with the regulations of the competition and confirm it. 상기 단계 후 게임 참가자들은 대진표에 의해 온라인 또는 오프라인상에서 시합 또는 게임을 실시하는 단계After the step, the game participants play a game or a game online or offline by means of a draw. 상기 단계 후 대회주최자는 게임이 진행되는 동안 스폰서사와의 계약을 통해 실시키로 한 홍보를 회원들에게 전달하는 단계After the above stage, the tournament organizer delivers the promotion to members through a contract with the sponsor company during the game. 상기 단계 후 대회규정에 따라 상금수여자가 결정되면 스폰서사가 후원한 금액이나, 대회주최자가 주기로 한 금액을 상금수여자에게 전달하는 방법임.If the prize winner is determined according to the competition rules after the above step, it is a method of delivering the amount sponsored by the sponsor company or the amount scheduled by the organizer to the prize winner.
KR1020000060589A 2000-10-14 2000-10-14 Creation of profits used by the relation with sponsor on game-event KR20010000714A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010070770A (en) * 2001-06-07 2001-07-27 윤효성 Method for automatically opening a game rally on the computer system
WO2007121187A1 (en) * 2006-04-17 2007-10-25 Yahoo!, Inc. Automated reward management for network-based contests
WO2010093142A3 (en) * 2009-02-11 2010-10-21 Samsung Electronics Co., Ltd. Method of providing game and system thereof

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010070770A (en) * 2001-06-07 2001-07-27 윤효성 Method for automatically opening a game rally on the computer system
WO2007121187A1 (en) * 2006-04-17 2007-10-25 Yahoo!, Inc. Automated reward management for network-based contests
WO2010093142A3 (en) * 2009-02-11 2010-10-21 Samsung Electronics Co., Ltd. Method of providing game and system thereof

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