KR20000072744A - Method for advertisement using of a cyber postage stamp, system and computer-readable medium recording the method - Google Patents

Abstract

PURPOSE: An advertisement method and system using electronic stamp and recording medium for reading the method by a computer are provided for diversifying a service and increasing the number of members. CONSTITUTION: An advertisement system using an electronic stamp includes a server computer, a user computer, and an advertisement computer. The server computer issues an electronic stamp to the user and collects the electronic stamp and obtains a profit based on the collected electronic stamp. The server computer is installed in the company which receives an advertisement charge from an advertisement owner. The user computer is connected with the server computer, selects an advertisement in order to obtain a desired information.

Description

Method for advertisement using of a cyber postage stamp, system and computer-readable medium recording the method}

The present invention relates to an advertising method and system using an electronic stamp, and to a computer-readable recording medium recording the method, and more specifically, to enhance the advertising effect by allowing a user to view the advertisement, collect the electronic stamp, The present invention relates to an advertising method and system using an electronic stamp that enables the collection of stamps as a hobby online, and to a computer-readable recording medium recording the method.

The Internet consists of a huge number of computers and computer networks that interconnect these computers through communication links.

Interconnected computers exchange information using a variety of services, such as e-mail, gophers, and the World Wide Web. The world wide web allows a server computer system (eg a web server or website) to send graphical web pages of information to a remote client computer system.

Such a remote client computer system may display a web page of various screens received from a server computer.

On the other hand, recently, a variety of services that were provided in the existing offline is a trend that is made using the Internet, among them, write the contents of the mail online, print it and send the mail off-line delivery service (aka, Internet post office services) have been developed and used.

However, such an email delivery service had a problem that it was difficult to be activated because the user had to pay an additional fee or pay additional costs in accordance with mail delivery, and in order to solve such a problem, a user can send mail free of charge. For this purpose, there was an attempt to see a banner advertisement, but such a conventional advertising method instills a feeling of rejection on the user, and thus, the attractiveness of the advertisement is lowered, so that the loyalty or cognitive effect on the advertisement is greatly reduced. The effect was only present when the user first encountered the first advertisement, the effect on the advertisement was not continuous, and there was a problem that the target advertisement was difficult from the viewpoint of the advertiser.

Therefore, such a conventional e-mail delivery service has a low yield, there is no hobby or entertainment elements, there is a difficulty in securing a member, and there was a problem that such an e-mail delivery service could not be linked to an e-commerce.

In addition, in the past, there was a collection of stamps as a hobby to collect and collect various stamps on the offline and enjoy them, but this could not be implemented on-line, and these offline stamps could not contain any content advertisements or other information, of course, There was a problem in that it was not possible to issue various types of stamps quickly because of a long issue time and a large amount of expenditure associated with mass issue and mass release.

An object of the present invention for solving the above problems is that, when an electronic postage stamp containing information about the advertiser is issued to the user who viewed the advertisement online, the user collects it online, thereby providing high loyalty to the advertiser and continuous feedback. The present invention provides an advertisement method and system using an electronic stamp capable of providing an advertisement capable of analyzing a target advertisement and an advertising strategy, and a computer-readable recording medium recording the method.

In addition, another object of the present invention, the user can be selectively provided with the necessary information through the advertisement, to collect various forms of electronic stamps that match the preferences of consumers online to enjoy or exchange and sell them as a hobby. , An electronic mail delivery service using e-mail, free of charge, and advertising methods and systems using e-postages, which can be used as prizes or coupons during e-commerce transactions, depending on the value of the e-mail or whether or not to win the prize. Disclosed is a computer readable recording medium recording a method.

In addition, another object of the present invention, by allowing the operator to expose the advertisement requested by the advertiser to the user and at the same time to issue an electronic stamp containing information about the advertiser to analyze the content advertised through the electronic stamp E-postages that enable targeted advertising to receive high advertising costs from advertisers, process high value-added information to obtain a high-income profit structure, and diversify and enhance services to secure multiple members It provides an advertising method and system using a computer and a computer-readable recording medium recording the method.

1 is a conceptual diagram showing an advertising system using an electronic postage stamp according to an embodiment of the present invention.

2 is a conceptual diagram illustrating a relationship between an operator who operates an advertisement system using an electronic stamp of the present invention, a user, and an advertiser.

3 is a block diagram showing an advertising method using the electronic stamp of the present invention.

Figure 4 is a flow chart illustrating in more detail the advertising method using an electronic stamp according to an embodiment of the present invention.

FIG. 5 is a diagram illustrating an example of a screen provided to a user in the advertisement search step of FIG. 4.

FIG. 6 is a diagram illustrating an example of a screen provided to a user in the advertisement selecting step of FIG. 4.

FIG. 7 is a diagram illustrating an example of a screen provided to a user in the advertisement exposure step of FIG. 4.

FIG. 8 is a diagram illustrating an example of a screen provided to a user in the electronic postal issue step of FIG. 4.

FIG. 9 is a diagram illustrating an example of a screen provided to a user in the electronic album content display step of FIG. 4.

In order to achieve the above object, an advertisement method using the electronic stamp of the present invention comprises at least one user computer and a server computer connected through a computer network, and the advertisement is executed using the electronic stamp. In this case, the electronic stamp is collected in the user's electronic stamp album, and the benefit is given to the user according to the collected electronic stamp.

On the other hand, the advertisement method using the electronic stamp of the present invention for achieving the above object, the method comprising the at least one user computer, a server computer connected via a computer network and using the electronic stamp in the advertising method, The server computer includes a user authentication program for confirming whether or not a member, an electronic stamp issuing program for issuing electronic stamps, an electronic stamp album management program for managing a user's electronic stamp album, and a mail sending program for sending mail according to collected stamps. The electronic stamp album database stores the electronic stamp collected by the user, and the advertisement database stores the advertisement. (A) An advertisement stored in the advertisement database by a user authenticated by the user authentication program by accessing the server computer. Viewing the ad, and (b) the ads exposed to the user Electronic stamps are issued by the electronic stamp issuing program, and the collected electronic stamps are stored and collected in the user's electronic stamp album database, and (c) the user according to the electronic stamp album management program Freely viewing the electronic stamps collected in the electronic stamp album of (d) and sending mail free of charge corresponding to the number of electronic stamps collected by the mailing program according to the user's choice. It features.

In addition, preferably in order to give the user the necessary information, and in order to enhance the effect of the advertisement, in step (a), the user can view the advertisement by selecting a directory for each field that he / she wants to see in order to obtain the desired information. Advertisements can be viewed, and a randomly assigned advertisement can be selected or an advertisement associated with an electronic postage desired to be collected can be selected. The advertisement can be a banner advertisement, a new member registration on another site, a survey, an event participation, or the like.

Also, preferably, in step (b), in order to induce the user's interest, the user is confirmed that the electronic stamp has been issued, and the form and type of the electronic stamp issued are checked, It is displayed on the screen that is stored, and if the electronic stamp is issued the number of times contracted with the advertiser, it is possible to no longer issue the electronic stamp through the advertiser's advertising.

In addition, in step (c), the user sorts the electronic stamps collected by the advertisement search program by time, type, series, advertiser, or the like so as to enable the user to collect electronic postage as a hobby and to facilitate access to the advertiser. It is possible to search and enlarge by searching by keyword or the like, and to move to the homepage of the advertiser displayed in the electronic postage stamp.

In addition, preferably in step (d), in order to grant various benefits to the user collecting the electronic stamp, the user may send one postal mail (letter, postcard, card, DM, notice, etc.) online only. Fill out the content, print it and send it offline by mail) to obtain the opportunity, receive additional services in the e-commerce, and use or unused e-mails are kept in the e-mail album and exchanged through e-commerce. It can be sold, and the prizes / coupons / discount tickets / lottery draws can be made or electronic commerce can be made according to the unique mark (issue year, date, issue amount, advertiser) given to the electronic stamp.

On the other hand, the advertisement system using the electronic stamp of the present invention for achieving the above object, the system comprising at least one user computer, a server computer connected via a computer network and using the electronic stamp in the advertisement, The server computer includes a user authentication program for confirming whether or not a member, an electronic stamp issuing program for issuing electronic stamps, an electronic stamp album management program for managing a user's electronic stamp album, and a mail sending program for sending mail according to collected stamps. And an electronic stamp album database storing the electronic stamps collected by the user and an advertising database storing the advertisements. When the user authenticated by the user authentication program by accessing the server computer, the advertisement stored in the advertising database, Type corresponding to the user's ad E-mail stamps are issued by the electronic stamp issuing program, and the collected electronic stamps are stored and collected in the user's electronic stamp album database, and the user is collected in his electronic stamp album according to the electronic stamp album management program. And a control unit programmed to freely view the electronic stamp and to send the mail free of charge corresponding to the electronic stamp collected by the mail sending program according to a user's selection.

On the other hand, the computer-readable recording medium recording the advertising method using the electronic stamp of the present invention for achieving the above object, comprising at least one user computer, a server computer connected via a computer network and using the electronic stamp A computer-readable recording medium recording a method of performing an advertisement, wherein the server computer manages a user authentication program for confirming whether or not a member, an electronic stamp issuing program for issuing an electronic stamp, and a user's electronic stamp album. An electronic postage stamp management program, a postal mail sending program for sending mails according to the collected stamps, an electronic postage album database for storing electronic postages collected by a user, and an advertisement database for storing advertisements, and (a) the server computer. A user authenticated by the user authentication program by accessing Viewing the advertisement stored in the advertisement database, and (b) an electronic stamp of a form corresponding to the advertisement exposed to the user is issued by the electronic stamp issuing program, and the issued electronic stamp is stored in the user's electronic stamp album database. Storing and collecting; (c) the user freely enjoying the electronic stamps collected in his or her own e-mail album according to the electronic postal album management program; and (d) by the postal mailing program according to the user's selection. It characterized in that it comprises the step of sending a mail for free as many times as the number corresponding to the collected electronic stamp.

Hereinafter, an advertisement method and system using an electronic stamp according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

First, as shown in FIG. 1, an advertisement system using an electronic stamp according to an exemplary embodiment of the present invention is composed of a server computer, a user computer, and an advertiser computer.

In this case, the server computer is a computer provided to a company that receives an advertisement and collects the electronic postage by awarding the electronic postage to the user who received the advertisement, awards a profit according to the collected electronic postage, and receives an advertisement fee from the advertiser according to the amount of the advertisement.

In addition, the user computer is a computer of a person who accesses the server computer, selects and recognizes an advertisement in order to obtain desired information, receives and collects an electronic stamp in exchange for viewing the advertisement, and uses the collected electronic stamp.

In addition, the advertiser computer includes an advertisement database storing advertisements for promoting the company or its products, and provides the advertisement database to the server computer, and the advertisement computer according to the exposure frequency, the advertisement amount, or the advertisement effect of the advertisement on the server computer. It is the computer of the person who pays the advertisement fee to the operator who operates the server computer. Here, the advertiser is not necessarily a company, but can also support the general public with the content to advertise.

The server computer, the user computer and the advertiser computer may be connected to each other through the network, and the server computer and the advertiser computer may be directly connected to the network or data communication line.

That is, user computers connected to the network have an Internet browser (Netscape, Internet Explorer, etc.) capable of displaying web content in the form of HTML, XML, or the like.

On the other hand, the server computer includes a program and a database necessary to provide an advertisement to the user in the advertising system using the electronic stamp, to issue an electronic stamp, and to benefit the user according to the collected electronic stamp. .

Such a program constitutes a control unit. The control unit includes a main program for operating the entire program, a user authentication program for confirming whether the user is a member, an electronic stamp issuing program for issuing an electronic stamp, and an electronic stamp album for the user. Electronic postage stamp management program, postal mail sending program to send mail according to collected stamps, advertisement search program that enables search of directory or keyword format so that users can select advertisement to get desired information, target advertisement Ad management program for analyzing the distribution of advertisements or electronic stamps exposed for the purpose, Lottery program for awarding prizes, products, coupons, preferential rights, service vouchers, electronic money, cash, etc. by drawing a unique number assigned to the electronic stamps; Depending on the type or amount of electronic stamps collected, actual stamps or stickers Including print publishing programs, such as issuing a print.

Here, preferably, the company may further include an advertisement production program that enables the production of advertisement text or advertisement content in the form of a flea market of a general public or a small company.

The database may further include a user database for storing user information, an electronic stamp album database for storing information on the electronic stamps collected by the user, an advertisement database for storing advertisements (advertisements, advertisement photographs, banner advertisements, and video advertisements); It includes an electronic postage stamp design database in which information about the design of various electronic stamps is stored.

As a result, the server computer includes a control unit and a database and is implemented in the form of a website to a user on a network such as the Internet.

Therefore, when a user connects to the server computer and is authenticated by the user authentication program and sees an advertisement stored in the advertisement database, an electronic stamp of a form corresponding to an advertisement exposed to the user is issued by the electronic stamp issuing program. In addition, the issued electronic stamp is collected and stored in the user's electronic stamp album database.

In addition, the user can freely enjoy the electronic stamps collected in their electronic stamp album in accordance with the electronic stamp album management program, free of charge corresponding to the number of electronic stamps collected by the mail sending program according to the user's selection You can send mail by.

In this case, the operator can analyze data on the types and quantities of advertisements exposed to the advertiser (responsiveness) and the types of advertisements that are of interest to the individual, such as by age, gender, region, education, property, taste, and occupation. Information about a user who is collecting electronic stamps issued by a specific advertiser may be provided.

In addition, when the user completes the collection of electronic stamps by theme / series / package, achieves a certain amount of collection, or collects electronic stamps issued on a specific date / time, the operator can pay for certain goods or store actual prints (stickers). Mail) or issue a specific electronic stamp.

Therefore, as shown in FIG. 2, the operator who operates the server computer may provide various benefits to the user according to the performance of collecting the electronic stamps, and allow the user to freely select a desired advertisement to display selective advertisements and information. It can provide you with the opportunity to collect rare and valuable electronic stamps, and send you offline mail for free online.

On the other hand, the user can provide the operator with a fee for operating the homepage, and can provide an opportunity to learn or recognize the advertisement.

In addition, the operator can provide the advertisers with the opportunity to conduct advertising with high awareness and loyalty by allowing the user to be familiar with the advertisement selectively, and can be a high value-added material for advertising strategies or targeted advertising. Providing advertising strategy information, and advertising costs and information costs can be provided from advertisers to create a high profit structure.

In addition to advertisers, giveaways, coupons to users. Providing a product and the like, the user may be provided with an opportunity to purchase a product or recognize information.

Therefore, the users who collect the e-mails can induce high interest and fun, such as watching, exchanging and selling the collected e-mails, and expecting the luck of the lottery, and can run ads without rejection, thereby providing high advertisement effect and It can provide a high profit structure for the operator.

In addition, the user can receive information while watching information while receiving an advertisement, and can receive free e-mail services, and can receive various benefits, so that the advertisement system using the electronic stamp of the present invention is beneficial to all users, operators, and advertisers. Will be.

On the other hand, as shown in Figure 3, when the advertising method using the electronic stamp according to an embodiment of the present invention in order, the advertising method using the electronic stamp of the present invention, the user's electronic Electronic stamps are collected in the stamp album, and the benefit is given to the user according to the collected electronic stamps. First, the user authentication program, the electronic stamp issuing program, the mail sending program, the advertisement search program, the advertisement management program, And a server computer having a lottery program, a printed matter program and an advertisement production program, and having a user database, an electronic stamp album database, an advertisement database, and an electronic stamp design database.

At this time, the operator is diverse, new in accordance with the theme such as mountain / sea / country / celebrity / great man / anniversary / character / celebrity character / game / cartoon / real scenery to issue electronic stamps that can induce interest To design e-mail stamps, to design series / package-specific e-mail stamps with multiple designs, to design a limited number of e-mail stamps, to design a limited number of e-mail stamps, or to design an e-mail stamp containing the contents of a prize / gift / coupon. It is possible to design an electronic stamp with the same shape as a stamp issued by an existing post office.

The issue criteria for increasing the value of these electronic stamps is to limit the issuance of electronic stamps of the same design, and to allow advertisers to use electronic stamps of the same design competitively.

At this time, in order to further increase the advertising effect according to the selection of the advertiser, it is also possible to limit the production of the electronic stamp design only for the advertiser and to produce and publish.

In addition, the advertiser produces an advertisement, an advertisement photograph, or a video advertisement using the company or the product of the advertiser, and preferably, the advertisement contents advertising the company or the company's products are directly designed on the electronic stamp to the advertiser computer. And store the contents again in an electronic postage database of the server computer or directly create the advertisement contents so that the advertiser can access the server computer to promote the company or the product or inform the personal information according to the advertisement production program. It is also possible.

Following the construction of the server computer, the advertisement method using the electronic stamp of the present invention, as shown in Figure 3, (a) the user connected to the server computer and authenticated by the user authentication program in the advertisement database (B) an electronic stamp of a form corresponding to the advertisement exposed to the user is issued by the electronic stamp issuing program, and the issued electronic stamp is stored and collected in the user's electronic stamp album database. (C) the user freely enjoying the electronic stamps collected in his or her electronic mail album according to the electronic postal album management program, and (d) collected by the postal mailing program according to the user's selection. Sending mail free of charge for the number of electronic postage stamps, and (e) the type and quantity of ads exposed to the advertiser (number And information on the types of advertisements that interest individuals, such as age, gender, region, education, property, hobby, and occupation, and the collection of e-mails issued by specific advertisers. And (f) the user completes the collection of electronic stamps by theme / series / package, achieves a certain amount of collection, or collects electronic stamps issued on a specific date / time, for the payment or storage of specific goods. This may include mailing actual prints (stickers) or issuing specific electronic stamps.

If one embodiment of the steps (a) (b) (c) (d) is shown in more detail using a flowchart, as shown in FIG. 4, when a user accesses the server computer and receives user authentication ( S1), an advertisement can be searched by selecting a directory of a field to be viewed on a screen as shown in FIG. 5 (S2), and a banner advertisement to be viewed can be selected on a screen as shown in FIG. 6 (S3). .

In this case, the user may select the directory for each field that he / she wants to see in order to obtain the desired information and view the advertisement. In addition, the user may selectively view the advertisement by entering a keyword in a separate search box and searching by keyword.

Subsequently, when the user selects an advertisement that he / she wants to see, as shown in FIG. 7, the event advertisement contents may be exposed and various information may be provided to the user (S4).

Here, the user may select randomly assigned advertisements or advertisements associated with electronic postages that are desired to be collected, and the advertisements may include various types of advertisements such as banner advertisements, new membership registrations, surveys, and event participation. It is possible.

Subsequently, in exchange for viewing the advertisement, as shown in FIG. 8, various types of electronic stamps are issued (S5), and the issued electronic stamps are stored in the user's personal electronic stamp album, as shown in FIG. 9. (S6).

In this case, when all the electronic stamps with the advertiser are issued, the amount of advertisement exposure can be accurately calculated by not issuing a stamp of the same design anymore, and the rareness of the electronic stamps that are no longer issued can be improved. It is possible to get stamp collectors to see ads on a first-come, first-served basis.

Subsequently, if the user asks for additional collection (S7), and if the additional collection is desired, step S2 is re-executed. Otherwise, the user is asked whether the electronic postal album is viewed (S8), and the contents of the electronic album of FIG. To display (S9).

At this time, the user can sort the electronic stamps collected by the advertisement search program by time, type, series, advertiser, search by keyword, etc. to enlarge and view them. It is possible to move to the homepage immediately so that the advertisement does not end with a one-time advertisement but is continuously made while the electronic stamp is in possession.

Then, if the user wants to use the e-mail delivery service (S10), first check whether there is an e-mail available in the user's personal e-mail album (S11), if there is an unused e-mail, the e-mail to use After selecting (S12) and undergoing an electronic stamp issuance certification for confirming whether an unused electronic stamp is used (S13), the user writes mail contents online such as payee information and contents to be delivered (S14).

Subsequently, the operator prints the mail contents written by the user and stored in the server computer to the printer (S15) and sends them using the post office offline using the actual stamp (S16).

Here, the online e-mail sending service is a known and widely commercialized technology, which can be modified and changed by those skilled in the art.

On the other hand, here, the user can obtain the opportunity of sending one mail (letters, postcards, cards, direct mail, notices, etc. online) and printing and mailing offline for one e-mail. Electronic stamps used for mailing remain in the electronic stamp album only for collection.

These electronic stamps can be given additional services in electronic commerce according to the value given to the electronic stamps through lottery or winning, and used or unused electronic stamps are stored in the electronic stamp album to be exchanged / sold through electronic commerce. In addition, depending on the unique mark (issue year, date, issue amount, advertiser) given to the electronic stamp, it is possible to enable prizes, coupons, discounts, lotteries, or electronic commerce.

In addition, the right to send mail is accumulated and increased according to the collection amount of the e-mail, and if the e-mail is not collected, the e-mail sending service can not be used at all. It is possible to prevent the free e-mail service from being misused.

Subsequently, the user is asked whether or not to proceed with the advertisement search for collecting the electronic stamps (S17). If the user wants to continue, step S2 is executed again, otherwise, the electronic postal issue service is terminated.

At this time, it is possible to increase the rareness of the electronic postage, limit the total number of electronic postages that can be collected daily to induce the user continuous use, and limit the collection of electronic postage through advertisements of the same advertiser, even though the advertisement can be viewed.

On the other hand, the present invention can also be embodied as computer readable codes on a computer readable recording medium.

The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of computer-readable recording media include ROMs, RAMs, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (for example, transmission over the Internet). Include.

The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

The present invention is not limited to the above-described embodiments, and of course, modifications may be made by those skilled in the art without departing from the spirit of the present invention.

For example, in the exemplary embodiment of the present invention, the label given to the user after viewing the advertisement, that is, the object to be collected is limited to the electronic stamp, but in addition, the electronic badge, the electronic certificate, the electronic trophy, the electronic medal, the electronic clothing, the electronic animal, etc. It can be widely applied to various forms of electromagnetic monuments, and it is possible to print various forms of advertisements such as job postings, job advertisements, or posts of general individuals as well as corporate advertisements by electronic stamps.

Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be defined by the following claims and the technical spirit thereof.

As described above, according to the advertisement method and system using the electronic stamp of the present invention and a computer-readable recording medium recording the method, the advertiser has high loyalty, continuous feedback, analysis of the target advertisement and the advertising strategy. This advertisement can be provided, the user can selectively receive the necessary information through the advertisement, collect various forms of electronic stamps that match the preferences of consumers online and enjoy them as a hobby or exchange and sell them. Using e-mail, the e-mail delivery service can be used free of charge, and the service can be diversified and advanced to secure a large number of members.

Claims (12)

Claims [1] A method of advertising using electronic stamps, comprising: at least one user computer and a server computer connected via a computer network; When a user sees an advertisement, an electronic stamp is collected in the user's electronic stamp album, and the advertising method using the electronic stamp, characterized in that the user benefits according to the collected electronic stamp. Claims [1] A method of advertising using electronic stamps, comprising: at least one user computer and a server computer connected via a computer network; The server computer, a user authentication program for confirming whether or not a member, an electronic stamp issuing program for issuing electronic stamps, an electronic stamp album management program for managing the user's electronic stamp album, and mails sent according to the collected stamps Program, an electronic stamp album database in which user-collected electronic stamps are stored, and an advertising database in which advertisements are stored. (a) accessing the server computer and viewing the advertisement stored in the advertisement database by a user authenticated by the user authentication program; (b) an electronic stamp of a form corresponding to an advertisement exposed to the user is issued by the electronic stamp issuing program, and the collected electronic stamp is stored and collected in a user's electronic stamp album database; (c) the user freely enjoying the electronic stamps collected in his electronic stamp album according to the electronic stamp album management program; And (d) sending mail free of charge according to the user's choice the number of times corresponding to the electronic stamp collected by the mail sending program; Advertising method using an electronic postage, characterized in that comprises a. The method of claim 2, In step (a), the user can select the sectoral directory to view the advertisement to obtain the desired information and can view the advertisement, search by keyword to view the advertisement, select the randomly assigned advertisement, or select the electronic The advertisement associated with a stamp can be selected, and the advertisement is a banner advertisement, a new member registration of another site, a survey, an event participation, etc. characterized in that the participation in the event. The method of claim 2, In step (b), the user is asked to confirm that the electronic stamp has been issued, to confirm the form and type of the issued electronic stamp, to display on the screen what is kept in the individual electronic stamp album, and the number of times contracted with the advertiser. Once the electronic postage of the advertising method of advertising characterized in that the electronic postage will not be issued through the advertiser's advertising anymore. The method of claim 2, In step (c), the user can sort the electronic stamps collected by the advertisement search program by time, type, series, advertiser, search by keyword, etc., and move to the homepage of the advertiser displayed on the electronic stamp. Advertising method using an electronic postage, characterized in that there is. The method of claim 2, In step (d), the user can obtain one chance of one mailing (letter, postcard, card, direct mail, letter of advice, etc. online, print, and mail offline). Additional services can be granted during electronic commerce, used or unused electronic stamps can be kept in the electronic stamp album, exchanged and sold through electronic commerce, and unique marks given on electronic stamps (year, date of issue). , Issuance amount, advertisers) according to the advertising method using the electronic stamp, characterized in that it enables the prize / coupon / discount ticket / lottery lottery or electronic commerce. The method of claim 2, Before step (a), the operator can design a new e-mail stamp according to the theme of mountain / sea / country / celebrity / great man / anniversary / character / celebrity character / game / cartoon / real scenery, etc. To design e-mail stamps per package or to increase the value of collection, design a limited number of e-mail stamps, design e-mail stamps containing the contents of prizes, giveaways and coupons, or designate e-mail stamps that look like stamps issued by existing post offices. Design or store an electronic stamp using the advertiser's company or product and store it in the electronic stamp database on the server computer.Advertisers can create advertisement contents to promote the company or product or to inform personal information according to the advertisement production program. Advertising method using an electronic stamp, characterized in that. The method of claim 2, (e) Analyzing data on the types and quantities of advertisements exposed to advertisers (responsiveness) and the types of ads they are interested in, such as by age / gender / regional / education / property / hobby / occupation and The method of claim 1, further comprising the step of providing information on the user collecting the electronic stamp issued by the. The method of claim 2, In step (b), limit the total number of e-mail stamps that can be collected daily, limit the collection of e-mail stamps of the same design but see ads, and in step (d), mailing rights are accumulated according to the amount of e-mail stamp collection. The method of advertising using electronic stamps, characterized in that the increase of the electronic mail cannot be mailed unless collected, and the electronic mails not used within a predetermined period of time are deprived of the right to send mail. The method of claim 2, (f) When a user completes the collection of electronic stamps by theme / series / package, achieves a certain amount of collection, or collects electronic stamps issued on a specific date / time, the actual printed material (stickers) for payment of specific goods or for storage. The method of advertising using an electronic postage, characterized in that it further comprises the step of mailing or issuing a specific electronic stamp. A system comprising at least one user computer and a server computer connected via a computer network for advertising using an electronic stamp, The server computer, a user authentication program for confirming whether or not a member, an electronic stamp issuing program for issuing electronic stamps, an electronic stamp album management program for managing the user's electronic stamp album, and mails sent according to the collected stamps Program, an electronic stamp album database in which user-collected electronic stamps are stored, and an advertising database in which advertisements are stored. When a user authenticated by the user authentication program by accessing the server computer sees an advertisement stored in the advertisement database, an electronic stamp corresponding to an advertisement exposed to the user is issued by the electronic stamp issuing program. The electronic stamps are stored and collected in the user's personal electronic mail album database, and the user can freely enjoy the electronic mail collected in his electronic mail album according to the electronic mail album management program, and according to the user's selection, the mail sending program Advertising system using an electronic stamp, characterized in that it comprises a control unit programmed to send mail free of charge corresponding to the number of times collected by the electronic stamp. A computer-readable recording medium having at least one user computer and a server computer connected via a computer network, the method of recording advertisements using electronic stamps, the method comprising: The server computer, a user authentication program for confirming whether or not a member, an electronic stamp issuing program for issuing electronic stamps, an electronic stamp album management program for managing the user's electronic stamp album, and mails sent according to the collected stamps Program, an electronic stamp album database in which user-collected electronic stamps are stored, and an advertising database in which advertisements are stored. (a) accessing the server computer and viewing the advertisement stored in the advertisement database by a user authenticated by the user authentication program; (b) an electronic stamp of a form corresponding to an advertisement exposed to the user is issued by the electronic stamp issuing program, and the collected electronic stamp is stored and collected in a user's electronic stamp album database; (c) the user freely enjoying the electronic stamps collected in his electronic stamp album according to the electronic stamp album management program; And (d) sending mail free of charge according to the user's choice the number of times corresponding to the electronic stamp collected by the mail sending program; Computer-readable recording medium recording the advertising method using an electronic stamp, characterized in that comprises a.