KR20000072717A - A method for mobile commerce via a advertising on the lcd of mobile phone and a wireless internet network - Google Patents

Abstract

PURPOSE: A method for electronic commerce using a moving picture advertisement via cellular phone and mobile internet is provided to allow a user to buy the product introduced by an advertisement when the user watches the advertisement stored in the cellular phone, wherein just the accessing of a product sale site with only one click via the mobile internet for authentication, and selecting the sort of the product and an amount thereof, are needed. CONSTITUTION: If a member buys the product via a cellular phone(10), a server(40) for an advertising service provider transmits(46) the payment information of the member and the cost of the bought product to a financial agent(50). The financial agent(50) sends(52) the payment identification information to a sale company(60). The server(40) informs(47) the sale company(60) of the information related to the product bought by the member. The sale company(60) delivers(62) the bought product to the member, based on the information from the financial agent(50) and the server(40). The member pays(15) the cost of the product to the financial agent(50).

Description

Video ads on mobile phones and e-commerce methods using wireless internet {A METHOD FOR MOBILE COMMERCE VIA A ADVERTISING ON THE LCD OF MOBILE PHONE AND A WIRELESS INTERNET NETWORK}

The present invention relates to a method of purchasing a product using a mobile phone. The process of viewing an advertisement stored in a mobile phone, accessing a product sales site through a wireless Internet with a single button operation, and then authenticating a member, selecting a product type and quantity. It is about how to buy a product promoted in advertising alone. Since the information related to the product delivery address or payment basically required when purchasing the product according to the present invention is used in the information stored in the member DB, it is possible to simply purchase the product only through a user authentication procedure and a purchase procedure for selecting a product type and quantity. . In addition, the product advertisement made through the present invention is a TV CF advertisement form provided in the mobile phone memory in the off-line state, there is no communication fee and can be re-viewed as many times as desired by the user (member) anytime, anywhere promoted product You can take a closer look at the decision to make a purchase. In addition, the advertisement provided to the member is a targeted advertisement related to the member information (age, place of residence, gender, occupation, income, hobby, potential purchase field, etc.), and provides the member with an advertisement compensation fee for viewing the advertisement. As a result, you can get discounts on call charges.

In order to purchase a product using a conventional mobile phone, a seller needs to call a seller to make a purchase in a product advertisement, and talk directly with a sales person, select a product and quantity desired by the buyer, and provide payment information and delivery area information. The buyer has the trouble of having to repeat this procedure every time he buys a product. In addition, the current purchase method on the Internet has a disadvantage in that mobility is limited because the product is checked and purchased on-line.

In the present invention, the mobile phone user (member) automatically downloads the video advertisement data stored in the mobile phone memory, which is automatically downloaded from the advertisement brokerage company, and is promoted in the advertisement with a single button operation after watching the advertisement. The method of accessing the product's sales site through the wireless Internet, the member DB related to the address and payment necessary for purchasing the product on the wireless internet site, and the method of transmitting the purchase information to financial institutions and vendors must be solved. Is a challenge.

FIG. 1 is a diagram illustrating an overview of a process of purchasing an advertisement and purchasing a product on a mobile phone LCD, and a main part of a mobile phone and an Ad SP server.

2 is a diagram illustrating an example of a mobile phone LCD screen that appears in the process of purchasing an advertisement and viewing a product on the mobile phone LCD.

3 is a diagram illustrating a procedure of simply purchasing a product by viewing an advertisement through a mobile phone.

Explanation of symbols on main parts of representative diagram

10: member's mobile phone 20: mobile phone network

30: Internet 40: Ad SP server (ad brokerage server)

50: financial institution (bank, card company, etc.) 60: advertiser (seller)

46: Payment information for product purchases sent from the Ad SP server to the financial institution

47: Buying product and buyer information from Ad SP server to seller

52: Payment information for the member's purchase price paid from the financial institution to the vendor

62: Product sent from member to member

15: Cost of product purchase paid by member to financial institution

Business model according to the present invention is based on the advertiser (by age, gender, place of residence, annual income, occupation, hobbies, etc.) registered for mobile phone users to subscribe to the video advertisement viewing service using a mobile phone on an HTTP-based website ( Sellers) provide advertising only to members selected for advertisement marketing, and based on a business model of providing advertising compensation costs to members who viewed the advertisement. Advertisements provided to members are in the form of TV CF advertisements, and include corporate and product promotion advertisements and product sales advertisements. Here, the product sale advertisement is similar to the product sale advertisement that is currently performed in the home shopping channel of cable TV. The current product purchase method in the home shopping channel of cable TV should provide a product, quantity, delivery area information, payment method information, etc. to be purchased through a telephone call with a telephone counselor whenever a product is purchased. Buyers can not rule out the hassle and the possibility of leaking important information in case of telephone tapping.

The product purchase through the present invention is to watch the product advertisement provided to the member via the LCD of the mobile phone (100), the wireless Internet that is currently being serviced by the operation of a single access button of the mobile phone (eg WAP, ME, Japan i- mode, etc.) is connected to the product sales site 41 of the advertising brokerage provider (102). Upon membership verification (102,204), the product list promoted in the video advertisement is output to the member mobile phone (104,206). When the buyer (member) selects the desired product (104,208), a screen 106 for selecting the quantity to purchase is output to the mobile phone. When the buyer selects or directly inputs a desired quantity (210), a part 108 of the address and payment information necessary for the purchase is output along with the purchase information selected by the buyer in the member DB 43 of the Ad SP server 40 ( 110,212). When the member finally applies for a purchase (112, 214), a purchase completion message is displayed on the LCD (114, 216).

In addition, when the member completes the product purchase through the mobile phone 10, the Ad SP server 40 transmits the member's payment information and the product purchase cost to the financial institution 50 (46). In addition, the oil organization 50 transmits the product payment confirmation information to the seller 60, so that the seller can deliver the product to the member. In addition, the Ad SP server 40 transmits the product purchase information (product type, quantity, member name, address, telephone number, etc.) of the member to the seller 60 so that the purchased product can be delivered to the member (47). ). Thus, the seller 60 delivers the product to the member 10 by purchasing information received from the financial institution 50 and the Ad SP server 40 (62). Then, the member 10 who receives the product pays the product cost to the financial institution (15).

The e-commerce according to the present invention, advertisers (sellers) to provide advertising only to the demand class of products, advertisers can improve the efficiency of product marketing and advertising budget, buyers can watch the product advertising provided to them anytime, anywhere It is possible to purchase the product simply by accessing the product sales site with the push of a button and purchasing the product through the membership authentication process and the purchase process of selecting the product type and quantity.

Claims (1)

Playing the advertisement through the advertisement viewing function of the mobile phone menu; Accessing the product sales site by using the wireless Internet by pressing the access button of the mobile phone during or during the advertisement playback; The Ad SP server requesting member authentication to the member's mobile phone; A member performing an authentication procedure with a mobile phone; Outputting, by the Ad SP server, a product list promoted in the advertisement to a mobile phone that has passed the certification; Selecting a product to purchase from a list of products output by the member; The Ad SP server requesting a purchase quantity of the selected product; A member selecting a purchase quantity through a mobile phone; Outputting, by the Ad SP server, part of the member address information and payment information required for purchase from the member DB together with the product and quantity information selected by the member in the above step to the LCD of the mobile phone; Confirming payment information through a mobile phone member; The Ad SP server outputting all purchase information selected by the member to the mobile phone and finally asking whether the member purchases; Confirming the purchase through the mobile phone member; Transmitting, by the Ad SP server, payment information among the purchase information of the member to the financial institution; Transmitting, by the Ad SP server, information necessary to deliver the product among the purchase information of the member to the seller; Mobile phone video advertising and e-commerce method using wireless Internet