KR20000072588A - An advertisement system operating on the well in subway tunnel - Google Patents

Abstract

PURPOSE: An advertising system is provided to achieve an improved effectiveness of advertising with a reduced cost. CONSTITUTION: A moving picture frame is installed at a wall of subway tunnel, in such a manner that the moving picture is automatically lighted on and off in accordance with the sensed result of an infrared ray sensor. An infrared ray generator is installed at a lower end of a moving vehicle body, and the infrared ray sensor is installed at a lower end of an advertising panel attached onto the wall of subway tunnel. A controller connects or cuts off current in accordance with the sensed result of the sensor, so as to control turning on or off of the lighting device arranged at a rear surface of the advertising panel. Thus, passengers enjoy images of advertising panel through the window of the moving vehicle.

Description

Subway video advertisement system using wall billboards of tunnels {An advertisement system operating on the well in subway tunnel}

The present invention provides a video through the windshield in the moving vehicle by incorporating the principle of the projector to the billboard and public transportation means of low efficiency of the conventional public transportation means more effective through the interest and fun that is the purpose of advertising It is an advertising technique that promotes at low cost.

Since this advertising technique uses video rather than the format of a billboard with a static image implied in the past, it attracts the public's attention and combines various themes and advertising videos to increase the fun and awareness of passengers using public transportation, and thus the effect of advertising at low cost. Can be maximized. In addition, it fills the existing messy tunnel walls with colorful advertisement boards, which has the expected effect in terms of environmental beautification.

The pre-made video frame is installed on the wall of the tunnel to provide an advertisement as a video using the speed at which the electric vehicle moves. The pre-made video frame is automatically flashed by the infrared generator installed in the vehicle body and the infrared response sensor at the bottom of the advertising panel, and the billboard is flickered at 24 frames per second considering the moving speed of the vehicle. Three flashes per second [John P. Frisby, Seeing: Illusion, Brain and Mind (New York: Oxford University Press, 1980) —Films are typically shot and projected at 24 frames per second. Blocks the light two or three times in the frame, which increases the number of flickers at the beginning of the critical flickering effect, preventing flicker.] If there are 10 passengers in the subway, one frame has 30 flashes of 3 * 10. (The number of videos can be controlled according to the number of sensors depending on the length of the vehicle.) This flashing control is controlled by the length of the infrared response sensor attached to the bottom of the billboard. Frame is lit while the 0.0085 seconds and is off for 0.0054 seconds, each frame is to advance one frame for 0.042 second to implement the video.

The frame-type billboard and infrared response sensor are attached to the tunnel wall in the subway, and the infrared sensor is attached to the vehicle body. The billboard is turned on the moment the infrared response sensor in the tunnel detects the infrared rays generated from the train. It turns off the moment it exits (Fig. 1: longitudinal section), the position and billboard of the infrared sensor attached to the train, the position of the infrared response sensor (Fig. 2: AA section), the billboard type on the wall and the infrared sensor (Fig. 3: BB cross section)

The configuration of the present invention is turned on when the reaction detection sensor detects the infrared ray of the infrared generator attached to the electric vehicle and is automatically turned off when leaving the reaction detection sensor. In the case of 20 seconds of video, 480 frames are automatically blinked according to the speed of the train. Infrared generator located in the lower part of the train body and the same position as the infrared reaction sensor installed in the lower part of the billboard of the tunnel part detects infrared rays, and the controller connects and blocks the current to control the blinking of the lighting facility on the back of the billboard. When an electric vehicle stops inside the underground tunnel, only one frame is reproduced, thereby exhibiting the same effect as a stationary billboard, and providing various effects by providing fast video at reference high speed driving and slow video at low speed driving. In addition, it is possible to provide various advertisements only by replacing billboards, and to provide advertisements at a lower cost than advertisements using mass media.

The present invention is to stare at the billboard lit in the dark tunnel as if staring only at the screen in a dark movie theater, it is possible to provide a more effective advertising than the existing billboard attached to the advertisement, providing a publicly known advertising, thereby promoting the product , Wide range of applications such as image advertising. In addition, once the production can provide a variety of advertisements by simply replacing the billboard can attract and promote low-cost advertising, such as small and medium-sized, and has an environmentally aesthetic effect by covering the messy tunnel wall surface with a billboard.

Claims (2)

Video advertisement of wall-mounted billboard in the form of frame using moving speed of public transportation (hereinafter referred to as 'dependant port') 1. Video implementation device using billboard installed on the wall of subway tunnel 2. Video realization device using billboard installed on the wall of tunnel part of high-speed railway Automatic flashing control device using infrared detector (hereinafter referred to as 'dependent port') 1. Infrared reaction device using infrared generator installed outside the vehicle.