KR20000058989A - Advertising method using E-Mail by person to person - Google Patents

Abstract

PURPOSE: A method for advertising based on a personal-to-personal method using an e-mail is directed to attaching an advertisement message(banner, motion picture, multimedia, etc.) to an e-mail, so that a customer who received the e-mail views the advertisement message. CONSTITUTION: A HTML document, an image, a sound, a multimedia, etc. are attached to an e-mail in a file form and is transmitted to a member or a common customer(S10). The member and customer who received the e-mail judge to open the e-mail. The HTML document, the image, the sound, the motion picture, the multimedia, etc. attached to the e-mail are viewed(S240). Various quiz related to the contents of the attached e-mail are provided after or before the HTML document, the image, the sound, the motion picture, and the multimedia attached to the e-mail are viewed(S220). The e-mail is received(S20), and the server connected with the internet automatically checks and set the mail address of the receiver.

Description

Advertising method using E-Mail by person to person}

The present invention attaches an advertisement message (a banner, a video, a multimedia, etc.) to an e-mail so that a consumer who receives the e-mail can watch the advertisement message or take a quiz related to the advertisement message to understand the contents of the advertisement. After receiving the e-mail message or taking a quiz and sending the same e-mail directly to another consumer, the other e-mail consumer sent the e-mail when watching the e-mail message or taking a quiz to understand the contents of the advertisement. The present invention relates to a method in which an individual finds and advertises an individual by an e-mail that rewards not only the consumer but also an e-mail-ready consumer.

In recent years, the number of Internet users has been increasing rapidly, and Korea's Internet population is in the top 10 in the world. According to the statistics of the Korea Internet Information Center (KRNIC), Korea's Internet population in June 2000 There are more than 14 million people and 300 million people worldwide.

As the population of the Internet has increased as described above, the promotion of advertisements and advertisements of products on the Internet rather than offline occupy a very important position, and many companies use the Internet for the promotion of their companies or the advertisement of products they manufacture. Began to be used as the main advertising or promotional means.

Looking at the type of advertising through the Internet, it can be roughly classified into advertisements through web services implemented on the web, push advertisements, and advertisements by e-mail, and the above web services are banner. It can be classified as a banner advertisement or reward advertisement.

Hereinafter, the advertisement through the Internet will be described in detail.

First, the banner advertisement in the advertisement through a web service displays an advertisement target in the form of a banner in a browser running on a user's monitor for using the Internet and allows the user to click the banner. When the advertisement is a form of advertising linked to the homepage that can be described in detail about the company or the target object of advertising targets, such a banner advertising is the fixed type and the moving type that moves along the mouse point is the mainstream.

Secondly, it is an advertisement via e-mail, which takes the same way as an advertisement by postal mail, but uses text messages, videos, sounds, images, multimedia, etc. through e-mail rather than general mail. To send and advertise,

Third, it is a push-type advertisement, which forms an advertisement window in a certain area of the user's web browser so that even if the site is moved, the advertisement window always floats so that the user always sees the advertisement and unconsciously reads the contents of the advertisement. Recognizes how advertising is done.

The first of the above advertising methods, the banner advertisement can be viewed only when the user clicks on the banner to access the linked advertising site, the user can not advertise unless the user accesses the linked site. The user must see the ad only after accessing the site where the banner is located, so no user browses the site and clicks on the banner only. In order for a large number of users to go to the site where the banner is located and click on the banner, In order to advertise, it is necessary to put a banner on a famous site that is frequently accessed by Internet users. Advertisements that don't expect much to be.

Second, by setting up a target group to develop marketing as an advertisement by e-mail, it is possible to send mail to individuals and many people in a short time by creating a mail, a banner, a video, a sound, an image, and a multimedia for each group. It is able to get immediate response and is recognized as the most important means of advertising through the Internet. The advantage of advertising by e-mail is 3 to 10 times the effect of inducing visits compared to web advertising. As a result, consumers can select and send more accurate advertising techniques.

Thirdly, in order to use the PUSH-type advertising method, the advertisement window must always be floating in the user's web browser, which is a hassle for the user to install the program on his / her computer. The disadvantage is that you can't advertise at all to consumers who don't have it installed.

As mentioned above, there are many ways to advertise on the Internet, but at the present time when a large number of Internet companies are created and most companies advertise on the Internet, consumers who are ordinary Internet users can As the Internet is used in the flood of garbage information, it is in a state of being rejected by any information or advertisement. Therefore, the meaning of advertisement is lost by the conventional advertisement method, and the advertisement effect is enhanced by the more advanced advertisement method. In this regard, it is required to propose an advertising method that can induce interest to the user.

According to the present invention, when the user does not click the banner in the conventional advertising method, the user cannot achieve the promotional effect, which is the intended purpose of advertising, and in order to launch the banner, a banner needs to be put up at a high cost on a famous site. In order to solve the problems of the conventional advertising method, such as the problem that the user can install the program in the push-type advertisement, the e-mail is used to maximize the advertising effect by inducing consumers to be interested in the advertisement. Consumers who receive the mail by sending an email to the individual as an attachment in the form of HTML document, image, sound, video, multimedia, etc., listen to the advertisement contents or take the quiz related to the advertisement and learn the advertisement again. Familiarize yourself with the advertisements by sending them in e-mail I you, there are the technical problems to be haejueo adequate compensation even another customer receives a customer or advertising sent the ad consumers to find another customer to increase the effectiveness of your ad aware of the advertising content to more consumers in a short time.

Figure 1-1, Figure 1-2, Figure 1-3 is a flow chart showing the flow of the advertising method according to the present invention.

Figure 2 is a part explanatory diagram of the advertising method flow chart according to the present invention

Consumer-to-consumer advertising method by e-mail on the Internet of the present invention for realizing the above technical problem is, by attaching HTML documents, images, sound, video, multimedia, etc. to the existing e-mail or in the form of a file (A) sending an e-mail to send;

A mail reception step of asking a recipient whether or not to receive the received e-mail;

An e-mail address verification step of confirming the e-mail and the recipient (A) e-mail address at a server connected to the Internet at the same time as acknowledging the e-mail;

An e-mail viewing step of viewing HTML documents, images, sounds, videos, multimedia, etc. attached to the e-mail;

A quiz step of presenting various quizzes related to the contents of the attached mail before or after viewing the HTML document, image, sound, video, multimedia, etc. attached to the e-mail;

If the correct answer to the quiz is the appropriate reward, if the wrong answer quiz correct answer step of showing the attachment again containing the HTML document, image, sound, video, multimedia, etc .;

An e-mail sending step of sending HTML document, image, sound, video, multimedia, etc. attached to the e-mail to another consumer (receiver) B;

Receiving step of receiving the e-mail whether the recipient (B) receives the received e-mail or not received;

An e-mail address verification step of confirming the e-mail and the sender e-mail address (A) and the e-mail address (B) at a server connected to the Internet at the same time as acknowledgment of the e-mail;

An e-mail viewing step of viewing an HTML document, an image, a sound, a video, and a multimedia attached to the e-mail;

A quiz step of presenting various quizzes related to the contents of the attached mail before or after viewing the HTML document, image, sound, video, multimedia, etc. attached to the e-mail;

If the correct answer to the quiz is the appropriate reward, if the wrong answer quiz correct answer step of showing the attachment again containing the HTML document, image, sound, video, multimedia, etc .;

If the correct answer to the quiz is automatically connected to the server connected to the Internet reward step for rewarding the sender (A) and the receiver (B) and

The consumer (B) sends the HTML document, image, sound, video, multimedia, etc. attached to the e-mail to the other consumer (C). Checking the e-mail address from the server connected to the Internet up to the sender (A) E-mail connection confirmation step of automatically generating the interconnection ring;

The consumer (C) who received the same e-mail sent by the consumer (B) watching the file or solved the quiz and answered the answer (C) as well as the consumer (C) in the server connected to the Internet at the same time as checking whether the answer was correct or not. (A) (B) a compensation step of giving a proper compensation;

It consists of a multi-stage compensation stage that provides appropriate compensation to all consumers connected in the above manner.

Hereinafter, with reference to the accompanying drawings will be described in detail the advertising and promotion method according to the present invention.

1-1, 1-2 and 1-3 are flow charts showing the flow according to the present invention,

2 is a partial explanatory diagram of a flowchart according to the present invention;

The configuration of the present invention, e-mail sending step of sending an e-mail to the member and the general consumer by attaching HTML documents, images, sounds, video, multimedia, etc. in the form of a file first to the e-mail (s10);

Whether or not the member and the consumer who received the e-mail sent in step S10 read or not the e-mail;

An e-mail viewing step (s240) for viewing the HTML document, image, sound, video, multimedia, etc. attached to the e-mail in step s10;

Quiz step (s220) for presenting a variety of quizzes related to the contents of the mail attached before or after viewing the HTML document, images, sounds, videos, multimedia, etc. attached to the e-mail;

An automatic mail address setting step (s210) for automatically checking and automatically setting a mail address (A, B, C, ..., etc.) at a server connected to the Internet at the same time as acknowledgment of receipt of the e-mail in step s20;

Then, the consumer (A, B, C ... ...) sends HTML documents, images, sounds, video, multimedia, etc. attached to the e-mail to other consumers (B, C ... ...), When the consumer (B, C, ..., etc.) acknowledges the sent e-mail, the e-mail address is sent from the server connected to the Internet to the sender (A, B ... etc.) who sent the first e-mail. Checking the e-mail address connection step for automatically generating the interconnection link (s210);

If the correct answer to the quiz is corrected in step s30, the appropriate reward, and if the wrong answer, quiz correct answer confirmation step again showing the above attached file containing the HTML document, image, sound, video, multimedia, etc. (s230) ;

Receive the same e-mail sent by the consumer (A, B, ..., etc.) in step s30 to watch the file or answer the quiz by answering the consumer (B, C ..., etc.) At the same time, the reward step (s310) that provides an appropriate compensation not only to the consumer (B, C ..., etc.) in the server connected to the Internet, but also to the previous consumer (A, B ... ...) that sent the e-mail;

In addition, the consumer (A, B ..., etc.) received the same e-mail sent by the consumer watching the file or solved the quiz answer (B, C ... etc.) at the same time confirming whether the correct answer or viewing Registration step (s320) that is automatically registered in the server step by step from the server connected to the Internet to the consumer (A, B ..., etc.) as well as the above consumers (A, B ..., etc.)

In the step s40, the HTML document, image, sound, video, multimedia, etc. attached to the e-mail is not the end consumer but is sent to other consumers (recipients). E-mail sending step for sending to another consumer (s410); Is made of.

As described above, the manner in which the consumer directly finds and delivers the consumer has a great difference from the existing advertisement and promotion methods on the Internet.

Existing advertising and promotion methods are mainly because the consumer visits the homepage and registers, or when a member recommends, the recommended member registers the recommender. Although it gave a lot of inconvenience to the calendar, the advertising and promotion method of the consumer-to-consumer type is a new advertising and promotion marketing method of self-production concept that is completely different from the concept of conventional marketing. In addition, by adopting the network compensation method, consumers who receive advertisements and promotions are rewarded not only for themselves but also for those who have sent e-mails, so that they can convert into investments and generate income, as well as other consumers whom they know. The most credible for advertising and promoting In the former can achieve the advertising and promotion than any marketing done spilling over existing Internet, it will be effective in the dissemination sex, whether drawings.

Claims (7)

In the advertisement and promotion by e-mail on the Internet, an e-mail sending step of sending an e-mail to members and consumers by attaching HTML documents, text, images, sounds, videos, multimedia, etc. to the e-mail in the form of files; Whether or not the member and the consumer who received the e-mail sent in the above step read or not the e-mail; An e-mail viewing step of allowing members and consumers to view HTML documents, text, images, sounds, videos, multimedia, etc. attached to the e-mail in the above step; A quiz step of presenting various quizzes related to the e-mail contents attached to the member before and after viewing the HTML document, text, image, sound, video, multimedia, etc. attached to the e-mail; An automatic mail address setting step of automatically checking and automatically setting a recipient (A, B, C, ..., etc.) mail address in a server connected to the Internet at the same time as acknowledgment in the above step; Then, the consumer (A, B, C ... ...) sends HTML documents, images, sounds, video, multimedia, etc. attached to the e-mail to other consumers (B, C ... ...), When the consumer (B, C, ..., etc.) acknowledges the sent e-mail, the e-mail address is sent from the server connected to the Internet to the sender (A, B ... etc.) who sent the first e-mail. Confirming an e-mail address connection step for automatically generating a mutual link; If the correct answer to the quiz in the above step, the appropriate reward, if incorrect answers quiz correct step of showing the attachment again containing the HTML document, text, image, sound, video, multimedia, etc .; Receive the same e-mail sent by the consumer (A, B, ..., etc.) in the above step to view the file or answer the quiz by answering the consumer (B, C ..., etc.) A compensation step of appropriately rewarding not only the consumer (B, C ..., etc.) but also the previous consumer (A, B ..., etc.) that sent the e-mail in a server connected to the Internet; In addition, the consumer (A, B ..., etc.) received the same e-mail sent by the consumer watching the file or solved the quiz answer (B, C ... etc.) at the same time confirming whether the correct answer or viewing A registration step of automatically registering the server step-by-step on the server from the server connected to the Internet (B, C.... In the above step, the HTML document, text, image, sound, video, multimedia, etc. attached to the e-mail is not the end-user to the other consumer (recipient). An e-mail sending step of sending a form to another consumer; In the above steps, the Internet is configured as a plurality of e-mail sending steps in which the HTML document, text, image, sound, video, multimedia, etc. attached to the e-mail is sent by the consumer to the same e-mail format to a plurality of other consumers. How to advertise and promote by email on the web. The member of claim 1, wherein the member attaches to the member an e-mail having the same contents as the e-mail received by attaching the HTML document, text, image, sound, video, multimedia, etc. to the e-mail in the form of a file. The method of advertising and promotion by e-mail on the Internet, characterized in that a consumer sends e-mails to consumers (individuals to individuals) and members and consumers to multiple consumers. According to claim 1, the various forms of quiz and OX related to the contents of the e-mail attached to the member before and after viewing the HTML document, text, image, sound, video, multimedia, etc. attached to the e-mail Method of advertising and promotion by e-mail on the Internet, characterized in that it consists of the type, limb multiple choice, treasure hunt type, word insertion type, or sentence type type The method of claim 1, wherein the consumer who receives the e-mail in the above step automatically checks the e-mail address and automatically sets the e-mail address on a server connected to the Internet at the same time as acknowledgment of the e-mail. Way The method of claim 1, wherein the consumer who receives the e-mail sends the same e-mail to another consumer and a plurality of other consumers as the HTML document, text, image, sound, video, multimedia, etc. attached to the e-mail. The method of advertising and promotion by e-mail on the Internet, characterized in that the e-mail is received and the sender who sent the first e-mail at the same time checks the e-mail address on a server connected to the Internet and automatically generates a interconnection link. According to claim 1, wherein the consumer receives the e-mail received in the above step to view the file or solve the various forms of quiz and answered by the customer at the server connected to the Internet at the same time to confirm whether or not the correct answer or viewing whether the e-mail Advertisement and promotion by e-mail on the Internet, characterized by rewarding the first-level consumer sent and the interconnected consumer who sent the same e-mail prior to the previous consumer According to claim 1, wherein the consumer receives the same e-mail sent by the consumer watching the file or solved a variety of quizzes answered by the consumer and the server in the server connected to the Internet at the same time to confirm whether or not the correct answer or viewing whether How to advertise and promote by e-mail on the Internet, characterized in that the interconnected consumers who sent the same e-mail before the consumer are automatically registered with the server step by step