KR20030042946A - Wireless Internet advertising system using WAP contents insertion and method thereof - Google Patents

Abstract

PURPOSE: A system and a method for a wireless Internet AD(ADvertisement) using the WAP(Wireless Application Protocol) contents insertion are provided to get a wireless Internet user the AD view price in case that an AD file is offered to the user through the wireless Internet or is transferred to other user's terminal through WAP push. CONSTITUTION: The system comprises a database system(110), an WAP contents providing part(120), an AD file transmitting part(130), a data receiving part(140), an AD selection tool providing part(150), and a settlement processing part(160). The database system(110) includes a user database(112) storing the user information by each wireless Internet user, an AD database(114) providing an interface tool and the AD file summary information to the user by inserting into the WAP contents, transmitting the selection data for viewing the AD file, and receiving the first interface program, the AD file, and the AD file summary information, and an WAP contents database(116) storing the WAP contents file and the WAP contents classification information.

Description

Wireless Internet advertising system using WAP contents insertion and method thereof {Wireless Internet advertising system using WAP contents insertion and method

The present invention relates to a wireless internet advertising system and method using the insertion of swap content, and more specifically, to the wireless Internet user, advertisement file schematic information, advertisement file field information and interface program including information on the advertisement reading price to the terminal. Provide the inserted swap content, and allow the wireless Internet user to select whether to download the advertisement file on the swap content to provide the advertisement file through the wireless Internet, or use the advertisement file provided at the request of the wireless Internet user. The present invention relates to a wireless internet advertising system and method for paying a predetermined advertisement reading price to a wireless internet user in the case of being pushed and delivered to a user's terminal.

Recently, a service for providing information using a mobile communication terminal has been provided in various forms. Systems that provide these services include Wireless Message System (WMS), WAP-Push (WAP-Push) System, Wireless Email System, Real-time Information System, and Wireless Internet System. Type of server (for example, when a mobile operator has an information server to provide information, or when using a server of a third party company that specializes in collecting specific information), and the time for providing information (for example, stock information and Providing real-time news or providing general information when the user desires, etc.), whether or not to use the wireless Internet network (for example, providing information in a short message or in the form of wireless Internet content). , A method of processing on a mobile communication terminal (e.g., data provided to a mobile communication terminal is stored in a memory It can be displayed in various system configurations and service names, as described above, depending on whether it is displayed at a desired time or immediately displayed when data is transmitted in real time. to be).

Representatively, a wireless Internet system is a system for providing information to a mobile communication terminal through a WAP (Wireless Application Protocol) network and a mobile browser (ME), and is currently limited to entertainment, securities, games, and weather. In the field, it provides only text-dependent information, and users have insufficient information providing function compared to the wired Internet, in particular, it is impossible to access a specific WAP content providing address without passing through a mobile carrier's system. Therefore, it is difficult to implement a content insertion type advertisement displayed on the mobile communication terminal connected to the swap content in reality.

In addition, the Wap Push system transmits a wireless Internet site address to a personal mobile communication terminal using a Short Message Service (SMS), thereby allowing a terminal user to directly access the corresponding WAP (Wireless Application Protocol) site through the wireless Internet. As a system that enables access, the Wap Push system transmits various types of data such as coupons, tickets, and messages without restriction, so that stock quote information, news information, personal fortune and biorhythm information, exchange rate information, weather information, entertainment news, history Information, E-mail reception information, bank service information, etc. can be provided.

These service systems can provide useful functions not only for providing information, but also for enterprise solutions related to customer relationship management (CRM) such as target marketing, individual customer analysis, and advertisement manager.

However, current information providing service systems provide services that depend on mobile carriers in a uniform manner as described above, and the propagation of advertisements on the wireless Internet is limited to mobile communication terminal users who use paid contents. It is inefficient for both advertisers and customers.

Compared to offline advertisements, due to the cost of using expensive communication networks and services, and due to the difficulty in using the wireless communication data network, difficult operation procedures on mobile communication terminals, and input of wireless Internet site addresses, Advertisers can't expect much from the advertising effectiveness of the wireless Internet.

In particular, a user may experience considerable inconvenience in using a mobile terminal due to the transmission of excessive spam (SPAM: unnecessary Internet information, also referred to as "junk-e-mail") advertisements. Regardless of the user's intention, the advertisement file is sent indiscriminately, which causes the user to have difficulty managing the terminal.

Therefore, it is independent of the existing network system (communication network operator server) and maximizes the advantages of the mobile communication terminal (such as maintaining the standby state with power on at all times and the advantage of being a personal device not shared with others), There is an urgent need for the development of advertising systems and advertising methods using wireless Internet faithfully to both sides of advertisers and customers.

The present invention has been made in order to meet the above requirements, and provides the wireless Internet user with the contents of the advertisement file including the guide information of the advertisement reading price to the terminal, the contents of the advertisement file field information and the interface program is inserted The wireless Internet user can select whether or not to download the advertisement file on the swap content and provide the advertisement file through the wireless Internet, or by pushing the advertisement file provided at the request of the wireless Internet user to the terminal of another wireless Internet user. It is an object of the present invention to provide a wireless Internet advertising system and method using the insertion of swap content, which pays a predetermined advertisement reading price to a wireless Internet user in case of delivery.

1 is a block diagram schematically showing the internal configuration of a wireless Internet advertising system using the insertion of swap content according to an embodiment of the present invention.

FIG. 2A is a diagram illustrating a data field of a user D / B of a wireless internet advertisement system using swap content insertion according to an embodiment of the present invention.

FIG. 2B is a diagram illustrating a data field of an advertisement D / B of a wireless Internet advertisement system using swap content insertion according to an embodiment of the present invention.

FIG. 2C is a diagram illustrating a data field of swap content D / B of a wireless Internet advertisement system using swap content insertion according to an embodiment of the present invention.

3 is a flowchart illustrating a first embodiment of a method for advertising wireless Internet using insertion of swap content according to an embodiment of the present invention.

4 is a flowchart illustrating an interface procedure performed by a first interface program on a wireless Internet user terminal according to a first embodiment of a method for advertising wireless Internet using insertion of swap content according to the present invention.

FIG. 5 illustrates a display screen of an advertisement viewing selecting means provided to a wireless Internet user by a first interface program inserted into a swap content according to the present invention.

FIG. 6 illustrates a display screen of an advertisement viewing selecting means provided to a wireless Internet user by a first interface program transmitted by a wireless internet advertisement system using a swap content insertion according to a request from a person receiving an advertisement file. will be.

7A to 7B are flowcharts illustrating a method of delivering an advertisement by transferring a first interface program to another wireless Internet user terminal according to the present invention.

8 is a flowchart illustrating a second embodiment of a method for advertising wireless Internet using content insertion according to the present invention.

9 illustrates a display screen of the advertisement reservation selection means provided to the wireless Internet user by the first interface program according to the present invention.

<Explanation of symbols for main parts of drawing>

100: Wireless Internet Advertising System Using Wap Content Insertion

110: database system 112: user D / B

114: Ad D / B116: Wap Content D / B

120: swap content providing unit 130: advertising file transmission unit

140: data receiving unit 150: advertising selection means providing unit

160: payment processing unit 200: wireless Internet

300: wireless Internet user terminal

In order to achieve the above object, the wireless Internet advertising system using the insertion of the swap content according to the present invention is a user for storing the wireless Internet user information including terminal information, personal information, advertisement transmission information and payment information for each wireless Internet user information A first interface program, an advertisement file, and an advertisement file inserted into the D / B and the swap content to provide the interface means and the advertisement file outline information to the wireless Internet user, to transmit selection data for viewing the advertisement file, and to receive the advertisement file. A database system having an advertisement D / B for storing outline information and a swap content file for storing a swap content file and swap content files; A swap content providing unit for providing swap content to a wireless internet user terminal through a wireless internet network; An advertisement file transmission unit for receiving an advertisement file corresponding to the advertisement file schematic information and transmitting the advertisement file to a wireless Internet user terminal; A data receiving unit receiving data for reading the advertisement file from the first interface program transmitted to the wireless Internet user terminal and transmitting the received data to the advertisement file transmission unit; And a payment processing unit for processing the payment to be made to the wireless Internet user as payment information according to the advertisement transmission information.

In order to achieve the above another object, the wireless Internet advertising method using the insertion of the swap content according to the present invention comprises the steps of: (a) collecting the wireless Internet user information to build a user D / B; (b) retrieving the non-inserted swap content from the swap content D / B and retrieving the outline information of the corresponding advertisement file and the first interface program from the advertisement D / B according to the content classification information; (c) searching for and providing, on a swap content D / B, a swap content into which the advertisement file schematic information and the first interface program are inserted so as to conform to the wireless Internet user information as the wireless Internet user accesses; (d) recognizing the wireless Internet user and downloading the advertising file to the wireless Internet user terminal as the wireless Internet user manipulates the first interface program and transmits a view selection command of the advertising file; And (e) processing the payment to be paid to the wireless Internet user.

Hereinafter, with reference to the accompanying drawings will be described in detail the advertising system using the insertion of the swap content according to the present invention.

1 is a block diagram schematically illustrating an internal configuration of a wireless internet advertisement system 100 using a swap content insertion according to an embodiment of the present invention.

Referring to FIG. 1, a wireless Internet advertisement system (hereinafter, referred to as an “advertising system according to the present invention”) 100 using swapped content according to an embodiment of the present invention may include a user D / B 112. Database system 110 having advertisement D / B 114 and swap content D / B 116, swap content providing unit 120, advertisement file transmitting unit 130, data receiving unit 140, advertisement selecting means. It comprises a providing unit 150 and the payment processing unit 160.

Advertising system 100 according to the present invention is connected to the wireless Internet user terminal 300 through the wireless Internet 200, where the wireless Internet 200 is a WAP (Wireless Application Protocol) server, a swap gateway, etc. A network capable of interworking with the wired Internet is usually managed by a wireless Internet service provider (or may be managed by a mobile communication service provider). In addition, the network management system provided by the wireless Internet service provider includes a mobile switching center (MSC), a base transceiver station (BTS), a base station controller (BSC), and a subscriber information processing device (HLR). It is equipped with devices such as: Home Location Register (SMC), Short Message Center (SMC), and Interworking Function (IWF).

As described above, the network management system is provided with a short message center and a voice message service to provide additional service functions such as a message transmission service function, a voice message notification service function, and an Internet mail and swap data transmission / reception function. to be.

The wireless Internet user terminal 300 has a function of transmitting and receiving wireless data and displaying data, and is a mobile communication terminal capable of processing wireless Internet data by including a wireless internet browser for a mobile communication terminal such as a mobile explorer (ME). As the mobile communication terminal, a mobile phone, a personal digital assistant (PDA), or the like may be used.

As described above, the database system 110 includes a user D / B 112, an advertisement D / B 114, and a swap content D / B 116 to record / modify / delete data in each D / B. The input / output of the data is controlled according to the request of the swap content providing unit 120, the advertisement selecting means providing unit 150, the advertisement file transmitting unit 130, and the payment processing unit 160.

2A is a diagram illustrating a data field of a user D / B 112 of the wireless Internet advertisement system 100 using the insertion of swap content according to an embodiment of the present invention.

According to FIG. 2A, the user D / B 112 includes personal information, terminal type, terminal number, etc. of the wireless Internet user including the name, gender, social security number, age, region of residence, and occupation of the wireless Internet user. Terminal information of the wireless Internet user is stored, and the type of advertisements reserved by the user for each wireless Internet user, the number of times of reading for each advertisement type (that is, the number of downloads), and the downloaded advertisement file are transmitted to other wireless Internet users. In this case, the advertisement transmission information including the information of the advertisement transmitter and the number of times of advertisement delivery and payment information of the price to be paid to the wireless Internet user are recorded.

Here, the wireless Internet user executes the first interface program by clicking on the advertisement area on the swap content, receives the payment by reading the advertisement file, and then uses the advertisement system 100 according to the present invention to display the terminal information of the neighbors he knows. In this case, the user can request delivery of the provided advertisement file, and the user can be paid an additional payment accordingly, and the advertisement system 100 according to the present invention induces the provision of a more suitable target advertisement through the transfer function. can do.

2B is a diagram illustrating a data field of the advertisement D / B 114 of the wireless Internet advertisement system 100 using the insertion of swap content according to an embodiment of the present invention.

According to FIG. 2B, the advertisement D / B 114 stores the first interface program, the second interface program, the advertisement file, the advertisement file outline information, and the advertisement file field information to control input / output of each data.

Here, the advertisement file is a broad data file including product information, product related technical information, product promotion information, etc., and a data file having contents that can provide useful information to the user of the wireless Internet terminal in addition to the information having an advertisement effect. it means.

The advertisement file field information is classified information of advertisement files based on company type and product type, and can be recorded by assigning a classification code to each advertisement file, and the advertisement file outline information is the field and feature of the product targeted for the advertisement file. Information representing a back light. In addition, the advertisement file schematic information includes a message for guiding the price paid when the wireless Internet user browses the advertisement file or delivers the transmitted advertisement file to the terminal of another wireless Internet user.

2C is a diagram illustrating a data field of the swap content D / B 116 of the wireless Internet advertisement system 100 using the swap content insertion according to an embodiment of the present invention.

According to FIG. 2C, the swap content D / B 116 includes a swap content file (hereinafter, referred to as an "advertisement insertion content file") without an advertisement file inserted therein, classification information of an advertisement insertion content file, and an advertisement file inserted therein. The swap content file (hereinafter referred to as " ad insertion content file ") and classification information of the advertisement insertion content file are stored. Here, the classification information of each content file may search for the swap content suitable for the above-described advertisement field information, including keywords and summary information that may characterize the content among the contents of the content. For example, a buzz site targeting teenage women retrieves the latest fashion accessory advertisement information and provides the advertisement file.

The first interface program is a program inserted into the swap content to perform data communication with the data receiving unit 140 and the advertisement file transmitting unit 130 and executing the transmitted data. The first interface program provides the wireless Internet user with interface means and advertisement file schematic information. to provide. That is, the wireless Internet user recognizes the advertisement file schematic information displayed in the advertisement area of the swap site and clicks on the advertisement area, thereby providing interface means (for example, displaying and selecting a message asking whether to read the advertisement, and providing the advertisement). In the case of reading, a display and selection means for displaying a message asking whether to store a memory after real-time transmission or download of an advertisement is provided). The first interface program receives a selection command from the user and receives selection data for reading the advertisement file (data generated by the wireless Internet user by operating the selection means in the above example, for example, a signal for requesting the download of the advertisement file). The receiver 140 transmits the advertisement file from the advertisement file transmitter 130. The first interface program displays the transmitted advertisement file in real time on a terminal of a wireless Internet user or stores the advertisement file in a memory.

As described above, the first interface program, in addition to the function of providing the advertisement file to the wireless Internet user terminal 300, provides a means for allowing the wireless Internet user to transfer the transmitted advertisement file to the terminal of another wireless Internet user. . That is, the first interface program displays a message asking whether to transfer the downloaded advertisement file to another wireless Internet user terminal 300 and a guide message of the price paid when the advertisement file is delivered, and provides a selection means. When the wireless Internet user manipulates the selection means and inputs a command, the first interface program receives one or more other wireless Internet user terminal information from the wireless Internet user and transmits the information to the data receiver 140.

In this case, the advertisement selecting means providing unit 150 pushes the first interface program and the advertisement file schematic information not inserted into the swap content to another wireless Internet user terminal 300 and provides the same.

The first interface program displays and presents advertisement file field information to the wireless Internet user terminal 300 in addition to the above-described advertisement file providing function and advertisement file delivery function, and whether or not to reserve transmission of a predetermined advertisement file of the given field. The terminal may further include a function of receiving the selection and transmitting the selection data to the data receiver 140.

When the transmission of the advertisement file is scheduled and the corresponding advertisement is searched, the advertisement selecting means providing unit 150 pushes the second interface program to the reserved wireless Internet user terminal 300 to access the swap content and view the advertisement. Allows the user to be provided with an advertisement file without That is, the second interface program has a similar function to that of the first interface program described above, but the first interface program selects the field of the advertisement file and subsequently registers the advertisement file (or is registered in the advertisement D / B 114). When the advertisement file corresponding to the field set by the wireless internet user can be provided among the newly registered advertisement files), each time the corresponding advertisement is searched, the advertisement file is pushed to the terminal and the advertisement file is skipped. The difference is that the ad file is downloaded and not inserted into the swap content.

The second interface program is provided to the wireless Internet user terminal 300 in a push manner to provide the wireless Internet user with interface means and advertisement file schematic information, and allows the wireless Internet user to transmit the advertisement file in real time or to store the memory after downloading. The download request signal of the advertisement file is selected and transmitted to the data receiver 140. The second interface program receives the advertisement file from the advertisement file transmission unit 130 and displays the advertisement file on the wireless Internet user terminal 300 or stores it in a memory.

In addition, the second interface program, like the first interface program, has a function of transmitting an advertisement file to another wireless Internet user terminal 300.

In the above-described first interface program and second interface program, a wireless Internet user may receive a command by operating a keypad of the terminal 300.

When the user of the wireless Internet terminal delivers the advertisement file provided through the first interface program and the second interface program to another wireless Internet terminal user, the wireless Internet advertising system 100 according to the present invention provides the user with another wireless Internet terminal user. One interface program is transmitted, and the first interface program at this time may display information (eg, wireless Internet terminal number or name of the user) of the user who requested the transmission of the advertisement file. This may serve as a means for the user of the wireless Internet terminal receiving the advertisement file to distinguish the transmitted advertisement file and other transmission data, such as spam mail.

The swap content providing unit 120 provides the swap content to a wireless Internet user terminal 300 connected through a wireless Internet network. The wireless Internet user inputs a swap site address to his terminal and provides the swap content providing unit 120. And the swap content providing unit 120 retrieves the swap site contents corresponding to the swap site address from the swap content D / B 116 and provides them.

However, the advertisement system 100 according to the present invention searches and provides the advertisement file outline information and the first interface program suitable for other swap content providers, and the swap content provider inserts it into the advertisement area of his / her swap site. Can be provided to the user. The wireless Internet user is provided with an advertisement file from the advertisement system 100 according to the present invention by operating as a swap content provider and operating with the first interface program of the advertisement area. In addition, the advertisement system 100 according to the present invention may induce connection with the above-described wireless Internet user by providing the other swap content provider with the swap file inserted with the advertisement file outline information and the first interface program.

The advertisement selection means providing unit 150 receives the advertisement transmission request signal of the advertisement or the reservation request signal of the advertisement from the data receiving unit 140 and the corresponding advertisement file summary information and the first interface program from the user D / B 112 or the like. The second interface program is retrieved and transmitted to the wireless internet user terminal 300.

When the advertisement file transmitting unit 130 receives the download request signal of the advertisement file from the first interface program or the second interface program, the advertisement file transmission unit 130 retrieves the corresponding advertisement file from the advertisement D / B 114 and the wireless Internet user terminal 300. To send).

The data receiving unit 140 receives a signal for requesting reading of an advertisement file from the first interface program transmitted to the wireless Internet user terminal 300 and transmits the signal to the advertisement file transmitting unit 130, and the wireless Internet user terminal 300. Receives a signal requesting the delivery of the advertisement file from the first interface program transmitted to) and delivers to the advertisement selection means providing unit 150. In addition, the data receiver 140 receives a signal for requesting a reservation of an advertisement file from the first interface program and transmits the signal to the user D / B 112.

Accordingly, the advertisement system 100 according to the present invention is a wireless Internet user terminal so that the data receiving unit 140, the advertisement selecting means providing unit 150, and the advertisement file transmitting unit 130 can transmit and receive various signals and data. And a transceiver including a transceiver, a time / frequency subsystem, a gain control system, and a radio frequency (RF) interface.

The payment processing unit 160 processes the payment to be paid to the wireless Internet user as payment information according to the above-described advertisement transmission information. For example, the user D / B 112 may enter a payment information recording field generated for each wireless Internet user. The virtual account is established, and the settlement processing unit displays the types of advertisement files viewed by the wireless Internet user, the number of readings, the number of other wireless Internet users who have received the advertisement files, and the advertisement files viewed by other wireless Internet users. The payment to be paid to the wireless Internet user is processed on the virtual account based on at least one of the number of times of collection.

With reference to the accompanying drawings will be described in detail the wireless Internet advertising method using the insertion of the swap content according to the present invention.

(First Embodiment of Wireless Internet Advertising Method Using Inserting Wap Content According to the Present Invention)

3 is a flowchart illustrating a first embodiment of a method for advertising wireless Internet using insertion of swap content according to an embodiment of the present invention.

First, when a wireless Internet advertisement is requested from an advertiser, the advertisement D / B 114 searches the first interface program and the schematic information of the advertisement file including the guide information of the price to be paid when the advertisement is read. When the advertisement file summary information and the first interface program are found, the swap content D / B 116 searches for the advertisement cost insertion content file according to the classification information (S300).

Subsequently, the advertisement system manager according to the present invention inserts the retrieved advertisement file outline information and the first interface program into the advertisement cost insertion content file, and the swap content D / B 116 receives and stores the advertisement insertion content file and the classification information. .

4 is a flowchart illustrating an interface procedure performed on a wireless Internet user terminal 300 by a first interface program according to a first embodiment of a method for advertising wireless Internet using insertion of swap content according to the present invention.

When the wireless Internet user is connected, the swap content providing unit 120 retrieves the advertisement insertion content file and provides it to the wireless Internet user terminal 300 (S305) (S400).

The wireless Internet user checks the schematic information of the advertisement file displayed in the advertisement area of the swap content (for example, a text message of "We will pay cash when we read a laptop advertisement of ABC electronic company") and operate the first interface program. The intention to view the file is displayed (for example, the first interface program provides a means for selecting the advertisement reading using the movement keys and the confirmation key of the keypad (S405).

FIG. 5 illustrates a display screen of an advertisement viewing selecting means provided to a wireless Internet user by a first interface program inserted into a swap content according to the present invention.

If the wireless Internet user operates the selection means to display the advertisement view (for example, the wireless Internet user can move the cursor to the text area of "Yes" using the navigation key and press the confirmation key to transmit the selection command) ( In operation S410, the first interface program may provide an interface means to select a real-time display function of the advertisement file and a memory storage function after download, and receive a selection command (the interface means may be provided in a manner similar to the above-described example).

The first interface program transmits an advertisement file transmission request signal to the data receiver 140 (S310) (S415), and the advertisement file transmitter receives an advertisement file corresponding to the outline information (S315). The wireless Internet user terminal 300 Download (S320) (S420).

The first interface program which downloaded the advertisement file displays the advertisement file in real time on the terminal of the wireless Internet user (S430) or stores it in the memory of the terminal according to the input function selection command (S425) and displays the fact of storage as an icon. (S435).

However, if the wireless Internet user does not operate the first interface means, the swap content proceeds as it is (S440).

Subsequently, the first interface program provides an interface means for delivering the advertisement file to the other wireless Internet user terminal 300 to the wireless Internet user who reads the advertisement file (for example, "If the advertisement is delivered to other customers, the bonus price is provided." The bonus amount is displayed when the customer's age is 20, 500 won, 10, 400 won, 30, 300 won, and "Yes" and "No". Provide a possible selection means) (S445). At this time, if the wireless Internet user manipulates the interface means to display the advertisement file to another wireless Internet user terminal 300 (S450), the first interface program receives another wireless Internet user terminal number (S455). . For example, the first interface program may receive a terminal number by providing a number input window. The number input window may receive a plurality of terminal numbers on one screen, or may include a relay button on the number input window. It is possible to receive a plurality of terminal numbers by continuously providing different number input window.

The first interface program transmits another wireless Internet user terminal number to the data receiving unit 140 (where the first interface program terminates its function) (S325) (S460), and the data receiving unit 140 selects the advertisement. When delivered to the providing unit 150, the advertisement selection means providing unit 150 retrieves the schematic information of the advertisement file and the first interface program suitable for the wireless Internet user information and pushes it to another wireless Internet user terminal 300 (S330). . In this case, the first interface program provided to the other wireless Internet user terminal 300 may display the wireless Internet user information (terminal number or name, etc.) requesting the delivery of the advertisement file to distinguish it from other indiscreet advertisement messages. . The user D / B 112 stores wireless Internet user information corresponding to the terminal number.

FIG. 6 is a display screen of an advertisement viewing selecting means provided to a wireless Internet user by a first interface program transmitted by a wireless Internet advertisement system 100 using an insert of swap content according to a request from a person receiving an advertisement file. It is an example.

According to FIG. 6, the first interface program displays and provides a name of a wireless Internet user who has delivered an advertisement.

7A to 7B are flowcharts illustrating a method in which a first interface program according to the present invention is delivered to another wireless Internet user terminal 300 to provide an advertisement. In the following description, the first interface program for performing the above-described procedure is not provided to be inserted into the swap content, but is transmitted to a terminal of another wireless Internet user through a push technology, and the function is described in FIG. Similar to

When the first interface program and the advertisement file outline information is pushed (S700), the wireless Internet user receives the outline information of the advertisement file (for example, "ABC electronic company's laptop advertisement through the short message service has arrived. Text message &quot;) (S715) and the first interface program is manipulated to display the intention to view the advertisement file (S725).

In this process, if the terminal of the wireless Internet user is in a call state or the power is turned off (S705), the transmitted advertisement file outline information and the first interface program are stored in the memory and displayed as icons to notify the user of the fact that the advertisement is sent later. An interface for reading may be provided (S710).

When the wireless Internet user manipulates the selection means to display the advertisement reading intention, the first interface program provides an interface means to select the real time display function of the advertisement file and the memory storage function after downloading (S730).

The first interface program transmits an advertisement file transmission request signal to the data receiver 140 (S735), and the advertisement file transmitter retrieves an advertisement file corresponding to the outline information and downloads it to the wireless Internet user terminal 300 (S740).

However, in the above process, if the wireless Internet user manipulates the first interface program to display the intention to view the advertisement file (S725) or does not transmit the operation information within a predetermined time (S720), the advertisement is regarded as the non-viewing intention. The procedure for file transfer is terminated. Since the following functions S745 to S775 are the same as the above-described procedures S425 to S455, description thereof will be omitted.

Finally, the payment processing unit 160 initially processes the payment to be paid for each wireless Internet user who has received the advertisement and the wireless Internet user who has received the advertisement (S335), for example, the payment processing unit 160 is a user D / B ( 112) a virtual account is set up in the virtual account, the type of the advertisement file viewed by the wireless Internet user within a certain period of time, the number of readings, the number of other wireless Internet users received the advertisement file, the advertisements viewed by other wireless Internet users Payment can be settled based on criteria such as file and number of readings.

(Second embodiment of the wireless internet advertising method using the insertion of swap content according to the present invention)

8 is a flowchart illustrating a second embodiment of a method for advertising wireless Internet using content insertion according to the present invention.

The second embodiment of the wireless Internet advertising method using the content insertion according to the present invention is similar in process to the first embodiment described above, but after receiving the advertisement field from the wireless Internet user in advance, the second interface means The difference is that the advertisement file is provided to the Internet user terminal 300 to download the corresponding advertisement file in real time without selecting the advertisement.

Detailed description of the same procedure as the above-described process will be omitted. Steps 800 to 815 correspond to the descriptions of steps 300 to 320.

Subsequent to step 815, the first interface program asks the wireless Internet user whether to set up the advertisement field and receive the advertisement in real time (for example, "The customer continues the new advertisement for the laptop product of ABC company which you just opened." Do you want to view the information? ", And select the" Yes "and" No "selection button), the wireless Internet user to operate the selection button to schedule the advertisement, the data receiving unit 140 ) Receives advertisement file field selection data for advertisement transmission reservation through the first interface program of the wireless Internet user terminal 300 (S820).

9 illustrates a display screen of the advertisement reservation selection means provided to the wireless Internet user by the first interface program according to the present invention.

The advertisement D / B 114 searches for the corresponding advertisement file by the advertisement transmission information. The advertisement D / B 114 may also search for another advertisement file that is not provided. Whenever the advertisement D / B 114 receives new advertisement information from the advertiser, You can also search for upgraded ad files.

When a new advertisement file is found (S825), the advertisement selecting means providing unit 150 transmits the outline information of the retrieved advertisement file and the second interface program to the wireless Internet user terminal 300 (S830).

The second interface program provides an interface means for displaying the advertisement's outline information and selecting the "immediate viewing of the advertisement" function and the "save the advertisement for later viewing" function without being selected to view the advertisement from the wireless Internet user. The advertisement file download request signal is transmitted to the data receiver 140 (S835).

The advertisement file transmitting unit 130 receives the advertisement file and transmits the advertisement file to the wireless Internet user terminal 300 (hereinafter, referring to steps 415 to 455 of FIG. 4, the advertisement providing function of the second interface program).

Finally, the payment processor 160 processes the payment to be paid for each wireless Internet user who received the advertisement and the wireless Internet user who received the advertisement (S840).

The present invention has been described above with reference to the preferred embodiments, which are merely examples and are not intended to limit the present invention, and those skilled in the art to which the present invention pertains do not depart from the essential characteristics of the present invention. It will be appreciated that various modifications and applications are not possible that are not illustrated above. For example, each component specifically shown in the embodiment of the present invention can be modified. And differences relating to such modifications and applications will have to be construed as being included in the scope of the invention defined in the appended claims.

According to the present invention, it is possible to maximize the advertising effect by using a mobile communication terminal having the advantages of always-on, personality, etc. by providing a means for activating a wireless Internet advertising that has a strong tendency to close compared to offline advertising or wired Internet advertising have.

In addition, according to the present invention, by refraining from the indiscriminate spam-like advertisement, and by setting an advertising target to provide a differentiated advertising on the swap content and to deliver the advertisement to efficiently satisfy both sides of the advertiser and customers Wireless internet advertising can be provided.

Claims (10)

In the advertising system using the wireless Internet, A user D / B for storing wireless Internet user information for each wireless Internet user information including terminal information, personal information, advertisement transmission information, and payment information; Inserted into the swap content to provide the interface means and advertisement file outline information to the wireless Internet user, transmits selection data for viewing the advertisement file, and stores the first interface program, advertisement file and advertisement file outline information receiving the advertisement file Advertising D / B; And a swap content D / B for storing a swap content file and swap content classification information. A swap content provider for providing the swap content to the wireless internet user terminal through a wireless internet network; An advertisement file transmission unit for receiving an advertisement file corresponding to the advertisement file schematic information and transmitting the received advertisement file to the wireless Internet user terminal; A data receiver which receives data for reading an advertisement file from the first interface program transmitted to the wireless Internet user terminal and transmits the data to the advertisement file transmitter; And And a payment processing unit for processing the payment to be paid to the wireless internet user as the payment information according to the advertisement transmission information. The method of claim 1, Advertisement selection means providing unit for receiving the advertisement file schematic information, the interface program and transmits to the one or more other wireless Internet user terminal, And the data receiving unit receives a signal requesting delivery of an advertisement file from a first interface program transmitted to a wireless internet user terminal and transmits the signal to the advertisement selecting means providing unit. The method of claim 2, wherein the first interface program And selecting whether to transmit the downloaded advertisement file to another wireless internet user terminal, receiving one or more other wireless internet user terminal information from the wireless internet user, and transmitting the received advertisement file to the data receiver. Wireless Internet Advertising System using WP Content Insertion. The method of claim 2, The advertisement D / B is provided to the wireless Internet user terminal to provide the interface means and the advertisement file schematic information to the wireless Internet user, and select the real-time transmission function of the advertisement file or the memory storage function after downloading from the wireless Internet user. Transmits a download request signal to the data receiver, stores / retrieves a second interface program and advertisement file field information received from the advertisement file transmitter and displayed on the wireless Internet user terminal or stored in a memory; The first interface program stored in the advertisement D / B provides the advertisement file field information to the wireless Internet user terminal, selects whether to reserve the transmission of a predetermined advertisement file of a given field, and sends selection data to the data receiving unit. Send, The data receiving unit receives the advertisement file field selection data selected by the wireless Internet user from the first interface program, The user D / B stores and manages the selected advertisement file field information in the advertisement transmission information for each wireless Internet user. The advertisement selection means providing unit receives the advertisement file outline information and the second interface program from the advertisement D / B and transmits the advertisement file outline information and the second interface program to the wireless Internet user terminal according to the advertisement transmission information. Wireless Internet advertising system using a swap content, characterized in that. The method of claim 4, wherein the second interface program Select whether to transmit the downloaded advertisement file to another wireless Internet user terminal from the wireless Internet user, receive one or more other wireless Internet user terminal information from the wireless Internet user, and transmit the information to the data receiver; And the advertisement selecting means providing unit transmits the advertisement file schematic information, the advertisement file field information, and the first interface program to the other wireless internet user terminal. The method of claim 1, wherein the first interface program The wireless Internet user selects a real-time transmission function of the advertisement file or a memory storage function after downloading, and transmits a download request signal of the advertisement file to the data receiver, and receives the advertisement file from the advertisement file transmission unit. Wireless Internet advertising system using the insertion of the swap content, characterized in that displayed on the terminal or stored in the memory. In the advertising method using the wireless Internet, (a) retrieving the non-inserted swap content from the swap content D / B and retrieving the schematic information of the corresponding advertisement file and the first interface program from the advertisement D / B according to the content classification information; (b) retrieving and providing, on a swap content D / B, a swap content into which the advertisement file schematic information and the first interface program are inserted so as to correspond to the wireless Internet user information as the wireless Internet user accesses; (c) recognizing the wireless Internet user and downloading the advertisement file to a wireless Internet user terminal as a wireless Internet user manipulates the first interface program and transmits a view selection command of an advertisement file; And (d) a wireless internet advertising method using a swap content insertion, characterized in that it comprises the step of processing the payment to be paid to the wireless Internet user. The method of claim 7, wherein step (c) If the wireless Internet user manipulates the first interface program or does not transmit the operation information within a predetermined time to indicate that the advertisement file is not read, the wireless internet user ends the procedure without transmitting the advertisement file. Wireless Internet advertising method using the insertion of swap content characterized in that. The method of claim 7, wherein step (c) (c1) a data receiving unit receiving advertisement file field selection data for advertisement transmission reservation through a first interface program of the wireless Internet user terminal; (c2) user D / B storing wireless Internet user information including advertisement file field information according to the selection data, and advertisement D / B retrieving a corresponding advertisement file by advertisement transmission information; (c3) an advertisement selecting means providing unit transmitting schematic information of the searched advertisement file and a second interface program to the wireless Internet user terminal; And and (c4) an advertisement file transmission unit performing communication with the second interface program to transmit an advertisement file to the wireless internet user terminal. The method of claim 7, wherein step (c) (c1) receiving other wireless Internet user terminal information from the wireless Internet user as the wireless Internet user manipulates the first interface program and indicates the intention to transfer the advertisement file to another wireless Internet user terminal; (c2) storing wireless Internet user information including the wireless Internet user terminal information and retrieving the schematic information of the corresponding advertisement file and the first interface program; (c3) transmitting schematic information of the advertisement file and a first interface program to the other wireless Internet user terminal; (c4) recognizing the other wireless Internet user and downloading the advertisement file to the wireless Internet user terminal as the other wireless Internet user manipulates the first interface program to display an intention to view the advertisement file; And (c5) a wireless Internet advertising method using a swap content insertion, characterized in that it comprises the step of processing the payment to be paid to the other wireless Internet user.