KR20000058946A - Commercial transaction service model related to method of measuring speed of mobile vehicle through tracing of the mobile phone location - Google Patents

Abstract

PURPOSE: A method for measuring speeds of moving objects is provided to increase purchasing desires of users and supply selecting opportunities to the users, by tracking mobility between base stations of mobile phone terminals to measure the speeds of the moving objects in a corresponding area and by advertising destinations required by the users. CONSTITUTION: A method for measuring speeds of moving objects through position tracking operations of mobile phone terminals, comprises the steps of: making base stations connect with terminals within a corresponding area to perceive positions of the terminals; if position tracking operations are available, making the terminals transmit present positions; making the base stations transmit the present positions to a base station controller or if the mobile terminals move, supplying corresponding information to the base stations; making the base station controller transmit the information to an exchange; and making the exchange transmit the combined information to a location information registering center.

Description

Commercial transaction service model related to method of measuring speed of mobile vehicle through tracing of the mobile phone location}

The present invention relates to a method of tracking the movement of mobile terminal terminals between base stations to grasp the flow of traffic and delivering the information to the mobile telephone users, and the related commerce service model. same. Currently, the base station always checks the location of the mobile phone terminal, and when moving between the base station transmits the information from the existing base station to the base station of the moved position. Therefore, the location of the mobile terminal is always confirmed to the base station. In this case, when the first base station locates the mobile phone, the time is measured, and when the terminal holder moves to another location, the mobile station can measure the moving speed between mobile stations by measuring the time again at the base station of the moved location. In measuring the speed of the moving object by the above method, the average speed is calculated by measuring the movement of all terminals between base stations within the same range, and the information is provided when the user requests it. However, it is also possible to move to the sidewalk without moving a mobile phone among those who have missed the mobile phone terminal.In this case, the movement of the terminal that is too different from the general speed among the moving speeds of the various terminals measured is reported. The average speed is to be calculated when is considered to be moving. If the mobile terminal holder moves to a specific place and enters or selects the current location and destination by using the Mobile Web Browser, the system can provide information on all directions from the current location to the destination (mobile speed, estimated Travel time) to help users move away from traffic jams, and if you have an advertiser requesting an ad near the destination you want to travel to while you're giving them information, You can also send it together. In this way, if you send a product discount or service use coupon in the region to send advertising, you can expect an immediate purchase effect.

Conventionally, the method of measuring the speed of a moving body mainly uses a method of measuring the speed of the moving body by installing a separate system from a camera in a traffic area or a highway, but the burden of the installation cost is large. Therefore, various companies are developing equipment for speed measurement, but in order to determine the flow of traffic by installing such equipment, it is expected to require installation and operation costs in addition to expensive equipment prices.

[Technical problem to be achieved]

The present invention tracks the movement between the base stations of the mobile phone terminal to measure the speed of the mobile body in the area, determine the traffic volume and transfer the information back to the user and send the advertisement of the destination desired by the user in the delivery process. In addition to providing a user's desire to purchase and an opportunity for selection, the mobile phone terminal can be used as an instant coupon at a place of purchase by using information received from a mobile phone terminal, thereby providing benefits to the user.

1 is a configuration diagram showing a location tracking system of a typical mobile phone terminal

2 is a flowchart illustrating location tracking and SMS transmission of a mobile phone terminal;

3 is a flowchart illustrating a step in which a user is provided with access traffic information to the system;

<Explanation of symbols for main parts of drawing>

110: mobile phone terminal

120: base station

130: base station control station

140: exchanger

150: location information registration center

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a communication environment of a general mobile phone terminal, and includes a mobile phone terminal 10, a base station 20, a base station control station 30, an exchanger 40, and a location information registration center 50. do. The mobile phone terminal 10 owned by the user connects to the base station 20 in a wireless access standard, and transmits the terminal 10 information obtained by the base station 20 to the switch 40 through the base station controller 30. do. The exchange 40 sets up an outgoing and incoming call of the mobile phone terminal 10, provides an additional service, and interworks with another network. In addition, the location and other information of the received mobile phone terminal 10 is sent to the location information registration center (50).

2 shows a process of sending the location information of the mobile telephone terminal 10 to the location registration center 50. The process is described in detail as follows. The base station 20 attempts to always access the terminals 10 in the region by using the radio access standard at all times to determine the location of all the terminals 10 in the region (step 210). If the location of the terminal 10 can be determined (step 220), the terminal 10 transmits the current location to the base station 20 (step 230). The base station 20 transmits the received information to the base station control station 30 (step 240), or provides the information to the base station 20 when the mobile terminal identified by the location moves (step 241), the base station control station In operation 30, the received information is transferred to the switch 40 (step 250), and the switch 40 sends the collected information to the location information registration center 50 (step 260). In this way, when the same mobile phone terminal 10 passes the corresponding areas in the adjacent base stations 20, 20-A, and 20-B, the time and location passing through the base station are sent to the location information registration center. Calculates the distance between the base station 20 and the base station 20-A using the received information, calculates the transit time of the base station of the received mobile phone terminal, and measures the moving speed of the mobile body in the corresponding area. Based on the data, traffic flows in the area are identified (step 260). Such information can be investigated by region and provided when a user requests to receive information. In step 241, the mobile terminal 10 attempts to determine the location of the mobile telephone terminal 10 that has moved into the area together with the information received by the base station before the mobile of the mobile terminal.

3 illustrates a process in which a user accesses a system to receive traffic information and receives an advertisement during information reception and information reception. The user accesses the system through the Mobile Web Browser or ARS using the mobile phone terminal or accesses the system through the Internet using a PC (step 310). When the connected user requests to receive traffic information (step 320), the system inputs a destination or shows a destination list so that the user can select it (step 330). When the user inputs or selects a destination (step 340), the user can enter a path to reach the destination or display a list of available paths to be selected (step 350). When the user enters or selects a passage (step 360), traffic information (speed and estimated estimated time) for reaching the destination is provided (step 370). If the user selects a destination in step 340 by omitting step 360 in step 350, the system may automatically provide information on all the passages at once. In the step of providing the traffic information, step 340, that is, after the user selects a destination, the advertisement contents in the area are searched and sent to voice, text, and moving image to be viewed (step 351). In addition, when the advertiser can provide a product discount or a service coupon as a series of advertisements generated in the process of transmitting traffic information as described above, the advertiser transmits this to serve as an instant coupon (step 380). When the user reaches the destination and sees the delivered advertisement and visits the advertiser company and presents the instant coupon, the user can immediately receive the product purchase / service use amount discount or earn the discount amount by the system so that the next month mobile phone discount The operator's partner products can be purchased or returned in cash.

As described above, the present invention tracks the location of the mobile phone terminal of the moving user to grasp the flow of traffic and gives traffic information to the user to avoid traffic congestion or by using the traffic information providing time. It helps you connect with actual purchases by delivering ads within the destination you want to go to. In addition to allowing users to watch advertisements while providing traffic information, instant coupons can be sent directly to direct purchases, maximizing advertisement efficiency. In addition, the user can be provided with a discount or reserve while using the provided coupons to maximize the benefits.

Claims (5)

In providing a service for identifying the speed and traffic flow of the mobile body through the location tracking of the mobile phone terminal and transmitting the information to the user, Determining positions and transit times of all mobile terminals in the same base station; Transmitting the information of the mobile telephone terminal identified in step (a) to the exchange through the base station control station; Sending the information received in step (b) to a location information registration center; Collecting the information received in step (c), i.e. all the information grasped by each base station, to determine the speed of the mobile between the base stations; Advertising method through location tracking of the mobile phone terminal including the step of delivering the gathering group information to the user in step (d) and the commerce service model linked thereto The method of claim 1, wherein step (d) The location and movement time of all the mobile terminals received from each base station is converted into the distance between the base station and the base station to determine the traffic flow (speed and time required) of the area. Advertising method and its associated commerce service model The method of claim 1, wherein the step (e) comprises: in the process of delivering the traffic information determined by the location information registration center to the user, (e1) a user accessing a system connected to a location information registration center; (e2) inputting / selecting a destination to which the user wants to move; (e3) entering / selecting a passage; (e4) providing travel time and speed for each passage to the destination; (e5) if there are any nearby advertisers that you want to go to, Advertising method through the location tracking of the mobile terminal including the step of providing information about the product purchase / service discount coupons and the associated commerce service model According to claim 3, In the process of transmitting information to the user from (e2) to (e5), If there is an advertiser in the destination of the user between the moment the user enters / selected the destination to the end of the connection, the advertising of the mobile phone terminal comprising the step of continuously delivering the advertisement to the voice / text / video, etc. Advertising Method through Location Tracking and Commerce Service Model Associated with It The method of claim 3, wherein step (e5), After passing the traffic information, we deliver the discount coupon for product purchase / service use of the advertiser in the destination where the user wants to move, and the discount coupon delivered to the mobile phone terminal when the user visits the store directly serves as an instant coupon. A portion of the service usage can be discounted on-the-fly or the system automatically credited with a discount, which can be returned later to other benefits, such as mobile phone discounts or other products, or cash back.