KR20000058330A - Marketing using database accumulated in the hope accomplishment website - Google Patents

Abstract

PURPOSE: A hope fulfillment web site management method is provided to supply a database marketing method by receiving a desired present and a service from a user and registering a receipt information. CONSTITUTION: A hope fulfillment web site management method comprises the steps of a service user driving a web browser(A20), accessing a hope fulfillment provider(A21), displaying the home page of the service provider(A22), selecting a window for inputting the hope(A23), inputting a specific data such as a wedding day or a birthday(A24), registering the inputted information on a user database(A25), sending the information for the service or product inputted by the service user(A26), the purchase person selecting the service or the product appropriate for the service user(A27), and delivering the service or the product for the service user(A28).

Description

Marketing using database accumulated in the hope accomplishment website}

The present invention relates to a wish achievement marketing method using a website on the Internet, and more particularly, a service user who accesses a homepage of a service provider through the Internet, and wishes to achieve a desired gift or service, such as a specific gift or service. If the user inputs predetermined information about the purchase agent who is the actual buyer in the information input form, it is registered in the service provider's database, and the service provider uses the information registered in the database to provide the purchasing agent with information such as gifts or services desired by the service user. The present invention relates to a database marketing method using a wish fulfillment website that enables a purchasing agent to easily identify a service user's wish fulfillment target by providing a.

As the Internet has moved away from the specific purpose of use in the early days, as the number of Internet users has increased rapidly in recent years, commercialization through the Internet is rapidly spreading, and various forms of Internet business have been proposed.

The Internet business is largely classified into an information provider (IP: Infomation Provider), which provides a user with a certain amount of information provision costs and provides a large number of desired information, and allows a large number of users to play a game simultaneously over a network. It can be classified into a network service that enables a user and an e-commerce service in which goods and services are traded between a company and an individual or a company and a company online.

Among the Internet services classified as described above, the field of electronic commerce (EC) through computer terminals is the most popular and many new items are being developed one after another.

Until now, the e-commerce model includes shopping malls that sell virtual goods and services in a virtual store online, auctions or reverse auctions where a large number of users participate in real time through the network, Or, the common purchasing method of recruiting a large number of buyers or by buying the buyers themselves to reduce the price of a product and a brokerage service method directly connecting various producers and a large number of consumers in each region are common.

However, the conventional e-commerce method using the Internet mainly deals with adults, so credit cards are mainly used as a means of payment for product purchase. Recently, electronic money, a means of payment on the Internet, has appeared. It is used as a substitute for payment of real money based on credit card payment.

On the other hand, young children and adolescents who are not able to pay for product purchases on-line using the Internet due to the almost standardized payment method of electronic commerce, while the Internet is popularized from teenagers to the elderly. The problem of not using commerce is pointed out.

In addition, when a consumer wants to give or receive an off-line purchase or an e-commerce gift to celebrate a special day in everyday life, they misunderstand each other's tastes and desired products. The meaning of the gift may fade, there is a disadvantage that a lot of worry to prepare a unique gift or event.

Accordingly, the present invention has been made to solve the above-mentioned shortcomings and problems in the e-commerce and consumer's gift selection process on the Internet, and a normal consumer, that is, a service user accesses a web server of a service provider through the Internet. Enter the gift or event that you want to receive and register the necessary information of the purchasing agent, ie, the user who wants to receive the gift, on the service provider's database. Purchasing agents who want to present a gift or event for a specific anniversary by sharing information through a seller, such as a department store or other shopping mall, that provides an idea or contractually links the purchase agent's information built on a database. Not only it can relieve, but to provide a database marketing method using a web site wishes to make in marketing for the strategic sales of the product sellers can also be effectively used for this purpose in the invention.

1 is a schematic configuration diagram of a database marketing method using the present invention website.

2 is a sequential flowchart of the present invention.

3 and 4 are views of a wish information input window according to the present invention shown on a web browser.

3 is a view showing a wish list,

4 is a diagram for inputting information of a purchasing agent.

((Explanation of symbols for main parts of drawing))

10. Internet 20. Service users

30. Service Provider 31. Web Server

32. Database 40. Product Sellers

50. Purchasing Agent

The above object of the present invention is provided with a service user connectable on the Internet through a computer terminal equipped with a predetermined Internet connection means, a common gateway interface (CGI) and a user management database (DB), Select a product seller to manage the connected web server, the product seller sharing the database information of the service provider and use it as marketing material for product sales, and the product to be delivered to the service user by the product information or advice of the product seller. Is achieved by a configuration comprising a purchasing agent.

The database marketing method using the wish achievement website of the present invention is not a method of directly selecting a product by looking at the information of a product registered on a website using a service provider's web server as in a conventional electronic commerce service. When a user registers a list of gifts or events that he / she wants to receive on a birthday or a specific anniversary day, and personal information of a person (purchasing agent) who can purchase a gift on the database, the service provider directly classifies the registered information in the database. Alternatively, by providing the service agent's gift information and gift and event ideas to the purchasing agent through the product seller, the purchaser's gift selection is reduced, and the service provider and the product seller have a database of the desired gift of the service user. Marketing There are technical features to make efficient corporate profit generation possible.

In the database marketing method using the wish achievement website of the present invention, when a service user connected to the Internet network is connected to the service provider's web server through a computer terminal provided with a predetermined communication connection means, the web browser is connected to the web browser. The service provider's homepage is displayed on the screen, and the service user selects a wish fulfillment input information window, inputs a list of gifts or events, and inputs personal information of a purchasing agent who can purchase a gift to be delivered to him.

The personal information of the purchasing agent entered in this way is registered in the service provider's user management database, and the service provider sends a gift or event idea or catalog to the purchasing agent directly or through a product seller. It is preferable to proceed in the order of selecting and purchasing a product suitable for the user and paying the purchase price to the service provider or the product seller, and at the same time, the gift is delivered to the service user through the purchase agent.

The matters related to the technical construction and the effect of the above-mentioned object of the database marketing method using the present invention achievement website will be clearly understood by the following detailed description based on the drawings showing the preferred embodiments of the present invention. .

First, Figure 1 is a schematic configuration diagram of a database marketing method using the present invention wish website and Figure 2 is a sequential flow chart of the present invention.

As shown, the database marketing method using the wish achievement website of the present invention is a service user 20 equipped with a computer terminal 21 to be connected to the Internet 10 by a predetermined communication connection means, and the Internet ( A service provider 30 operating and managing a web server 31 and a user management database 32 connected to the server 10, and a product seller planning a product sales marketing using the database 32 of the service provider 30 ( 40) and a purchasing agent 50 that purchases a product from the product seller 40 to satisfy the needs of the service user 20.

The service user 20 registers a specific day, for example, a Christmas or a birthday or a wedding anniversary, on a homepage of the service provider 30 displayed on the web browser of the computer terminal 21, and receives a gift or event. Enter your wishes and register the personal information (name, address, phone number, etc.) of the person who can actually purchase and deliver the gift to yourself.

At this time, the person who purchases the gift or event will be a purchasing agent 50 having a practical purchase ability and may be a parent or sibling or relative, friend, lover of the service user 20.

In addition, the service provider 30 that registers on the wish fulfillment website of the service provider 30 registers only information such as gifts or events that the user wants to receive. It may include teenagers such as elementary, middle and high school students who have no means of payment.

Meanwhile, the service provider 30 directly manages the database 32 in which the wish information of the plurality of service users 20 connected through the web server 31 is stored, and the service provider 30 manages the product. If you have a shopping mall that sells you can use the database information directly to establish a marketing plan, but in general, it is desirable to contract with a professional product seller 40 to share the information of the user management database (32).

As such, the service provider 30 or the product seller 40 determines the propensity of the service user 20 and the purchasing agent 50 registered in the database 32 to establish a marketing plan suitable for each individual and establish a predetermined marketing law. According to the purchase agent 50 on a specific day, the service user 20 eagerly wants to send an idea such as gifts or events, product catalogs, etc., using e-mail, telephone or fax communication means.

In this case, the product seller 40 notifies each purchasing agent 50 that the service user 20 is eagerly wishing for a gift inputted by the service user 20 and specific information such as a product price and a use of a gift group to be received or a purchase method. It would be desirable to provide simultaneously.

Referring to Figure 2 based on the temporal product purchase flow of the database marketing method using the wishful website of the present invention as follows.

First, the service user 20 starts a web browser on the computer terminal 21 connected to the Internet 10 by a predetermined communication connection means (step A20), so that the web server 31 of the service provider 30 is provided. In step A21, the homepage of the service provider 30 is displayed on the web browser (step A22).

In this case, the service user 20 selects a wish achievement input information window from the homepage of the service provider 30 (step A23), inputs a specific specific anniversary and wish list such as a birthday or an anniversary, and presents a desired gift or event to the user. When the personal information such as the name, address, telephone number or e-mail of the purchasing agent 50 that can be prepared is input (step A24), it is registered in the user management database 32 of the service provider 30 (step A25).

In addition, the database 32 of the service provider 30 combines the information of each registered purchasing agent 50 and transmits it to the service provider 30 through the web server 31, and the service provider 30 directly or Through the product seller 40 linked by the contract, gift ideas are sent to the purchasing agent 50 together with detailed information such as the product price, use, and purchase method of the gift or event desired by the service user 20 (A26). Step).

In this case, the service provider 30 or the product seller 40 may select an appropriate marketing strategy in consideration of the taste of each service user 20 classified by the database 32 or the purchasing ability and relationship of the purchasing agent 50. It is desirable to establish.

In addition, the purchasing agent 50 may directly access an Internet shopping mall operated by the service provider 30 or the product seller 40 to purchase a product based on the information received from them using electronic commerce on the Internet. will be.

As described above, each purchasing agent 50 selects a gift or event suitable for the service user 20 who wants to give a gift based on a list or an idea of a gift received from the service provider 30 or the product seller 40 ( Step A27), the purchaser pays the purchase price using a credit card or electronic money, and the service provider 30 or the product seller 40 who handles the product to be used as a gift receives the ordered product after confirming the purchase payment. The order of sending directly to the service user 20 (step A28) is taken.

At this time, the service provider 30 or the product seller 40 may deliver the gift or event directly to the service user using a normal delivery system, but by sending to the purchase agent 50, which is the buyer of the actual gift, the purchase agent ( 50 may receive the gift and deliver it to the service user 20.

3 and 4 are diagrams of a state in which a wish information input window according to the present invention is shown on a web browser, as shown in FIG. 3 and FIG. Wish list item of) and detailed personal information of the purchasing agent 50 is configured to be able to input sequentially.

As described above, in the database marketing method using the wish achievement website of the present invention, a service user accesses a wish achievement website through a service provider's web server and stores a wish list and personal information of a purchasing agent. If you sign up for a service provider or product seller to create a marketing strategy based on the information registered in the database, and then send information such as gifts or event ideas to the purchasing agent can reduce the buyer's choice of gift choices Rather, there is an advantage to ensure that the most appropriate gift is delivered to the service user.

In addition, in the database marketing method using the wish achievement website of the present invention, a service provider or a product seller is a service user by inputting a gift that a service user wants to receive from a purchasing agent having a purchasing ability on a specific anniversary such as Christmas or birthday. By accurately identifying the desired products and establishing a marketing strategy, efficient corporate profits can be created.

Claims (2)

Operate a service user 20 equipped with a computer terminal 21, a web server 31 connected to the Internet 10, and a user management database 32 to connect to the Internet 10 by a predetermined communication connection means. The service provider 30 that manages the product, the product seller 40 planning product sales marketing using the database 32 of the service provider 30, and the service user who purchases the product from the product seller 40 Database marketing method using a wish fulfillment website characterized in that it comprises a purchasing agent (50) that satisfies the desire of 20). The method of claim 1, wherein the flow of merchandise sales of the service user and the service provider comprises the steps of: (A20) operating the web browser on a computer terminal to which the service user is connected to the Internet by a predetermined communication connection means; A service user accessing a web server of a service provider through the Internet (A21), (A22) displaying a wish homepage of a service provider on a web browser of a computer terminal; The service user selecting a wish achievement information input window from a homepage of a service provider (A23) and Personal information such as name, address and phone number of a purchasing agent who can enter a specific specific anniversary and wish list such as birthday or anniversary of the service user in the information input window, and actually purchase the gift or event and deliver the gift to himself / herself. Inputting step (A24), (A25) registering the input of the wish list of the service provider and the information of the purchasing agent in the user management database; The service provider's database combines the registered information of each purchasing agent and transmits it to the service provider through the web server. The service provider provides the product price of the gift or event desired by the service user directly or through the product seller linked by the contract. Sending gift ideas to the purchasing agent with detailed information such as usage, purchase method (A26) and Selecting, by the purchasing agent, a gift or an event suitable for a service user who wants to give a gift based on a list or an idea of a gift received from a service provider or a product seller (A27); The purchase agent orders the product and pays the purchase price accordingly by credit card or electronic money, and the service provider or product seller who handles the product to be used as a gift checks the purchase payment and delivers the ordered product directly to the service user. A method for marketing a database using a wish fulfillment website, characterized in that it is configured by a sequential temporal order of the step (A28) of sending or forwarding a gift through a purchasing agent.