KR20000054801A - A poster advertisement for subway - Google Patents

Abstract

PURPOSE: An advertisement system for use in subway is provided to achieve an improved effectiveness of advertisement while arranging a device for stimulating an acoustic sense along with an olfactory sense. CONSTITUTION: A system comprises a frame(1) for containing advertisement content, and an advertisement recognition element arranged within the frame(1) so as to periodically stimulate acoustic and olfactory sense of an observer. The advertisement recognition element further comprises a sensor(5) for sensing a temperature change within a space where the advertisement panel is installed, a sensor(6) for sensing vibration of the space, a control unit(10) for controlling generation of sound and fragrance according to the sensed result from sensors(5,6), a sound generating unit(3) including a sound memory(31) stored with a variety of sounds, a time set switch(34), a timer IC(35) for generating a timer output for every time set by the switch(34), and a sound control unit(32) for generating the sound recorded in the memory(310 to a speaker(33) according to a control signal from the unit(10), and a fragrance generating unit(4) including a fragrance generator(41) and a kit(42) for generating fragrance by an electric stimulation in accordance with the control signal from the control unit(10).

Description

A poster advertisement for subway}

The present invention relates to a poster advertisement installed inside the subway, and in particular, by attaching a separate device for stimulating the sound effect and smell to match the image of the poster advertisement to obtain not only the visual effect of the existing poster advertisement, but also the auditory and olfactory effect at the same time. It's about a subway poster advertisement.

In general, a poster advertisement placed in a subway is installed by inserting various texts and images inside a schedule containing product information, and the poster advertisement did not get a great effect due to the simple composition (visual effect).

Also, in recent years, by making an advertisement frame on the outer wall of the subway, when the subway is stopped or below a certain speed, the advertising surface does not appear on the glass window of the subway. In addition, outside of the fixed advertising concept has been developed outside the subway (Korea Republic of Korea Patent Publication No. 1999-011851) that allows the candidate to exhibit an effective advertising effect.

However, such subway advertisements are configured to obtain only the visual effects of the ad candidates, and did not meet the expectations of advertisers who produce and distribute poster advertisements.

The present invention was created in view of the above problems, by attaching a separate device for stimulating the sound effect and sense of smell that matches the image of the poster ad, so as to obtain not only the visual effect of the existing poster ad, but also the auditory and olfactory effect. Its purpose is to provide a poster advertisement for a subway.

In addition, another object of the present invention is to provide a poster advertisement for subways to have a fundamental difference from the effect of a simple poster advertisement by amplifying the instantaneous interest and feelings caused by the stimulation of audiovisual, olfactory sense.

1 is an exemplary view showing a front of a poster advertisement to which the present invention is applied,

2 is an internal control configuration diagram of FIG. 1;

3 is an operational flowchart of FIG.

<Description of the symbols for the main parts of the drawings>

1-frame, 2-flyer,

3-sound generating means, 4-fragrance generating means,

5-temperature sensor, 6-vibration sensor,

10-control unit.

In order to achieve the above object, the present invention provides a subway advertisement for visually expressing product image information desired by an advertiser, and a frame having a predetermined size for containing an insertion hole for inserting the poster advertisement and a poster advertisement. On one side of the frame, there is a feature having an advertisement recognition means for electrically stimulating the hearing and smell of the consumer.

In addition, the present invention, the advertisement recognition means includes a temperature sensor for detecting a temperature change inside the poster advertisement installation space; Vibration sensor for detecting the vibration of the poster advertising installation space; A control unit which senses temperature and vibration in the installation space and controls to emit sound and aroma when the set cycle time is reached; A sound memory unit for storing various sounds, a time set switch for arbitrarily setting a time, a timer IC for generating a timer output every set time, and a sound recorded in the sound memory unit Sound generating means comprising a sound control unit for generating a speaker at every control output of the control unit; According to the control signal of the control unit is characterized in that the fragrance generating unit consisting of a fragrance generating unit and the fragrance kit to emit the scent by the electrical stimulation.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary view showing a front view of a poster advertisement to which the present invention is applied, FIG. 2 is an internal control configuration diagram of FIG. 1, and FIG. 3 is an operation flowchart of FIG. 2.

Poster advertisement applied to the present invention, as shown in Figure 1, is provided with a poster advertisement for the subway to visually display the product image information desired by the advertiser, the poster advertisement at this time is a variety of stationery and product images, such as advertising It is printed on (2).

In addition, the poster advertisement printed on the leaflet (2) is made of a rectangular frame (1) shape of a certain size, it is natural that the insertion hole for inserting the leaflet to the side or the rear is provided.

In addition, a separate advertisement recognition means is installed on one side of the frame (1) to more effectively recognize the poster advertisement, wherein the main components of the advertisement recognition means are sound generating means (3) and fragrance generating means (4). Can be divided

That is, the advertisement recognition means as shown in Figure 2, 5 is a poster advertising installation space (metrocar), that is, when a person boards the resulting change in the temperature in the vehicle according to the control unit 10 to be described later 6 is a temperature sensor for applying an electric signal, 6 is a vibration sensor for monitoring the movement of the vehicle inside the poster advertisement installation space, that is applied to the control unit 10, 10 is the overall control of the advertising recognition means, the temperature in the installation space, It is a control unit that detects vibration and controls sound and scent when it reaches the set cycle time.

3 is a sound generating means, which is a sound memory unit 31 in which various sounds such as bird sounds, animal sounds, natural sounds, voices, etc. are recorded or reproduced as needed, and a time for arbitrarily setting a sound generation cycle time. When the set switch 34, the sound generation time according to the time set switch 34 operation is set, a timer IC 35 for generating a timer output every set time, and the sound recorded in the sound memory unit 31 The sound control unit 32 is provided to the speaker 33 every time the control output of the control unit 10.

4 is a fragrance generating means, the fragrance generating unit 41 and the fragrance kit 42 which emits fragrance by electric stimulation according to the control signal of the control unit 10, wherein the fragrance kit 42 is a conventional It is possible to use a kit that fills the liquid scent to the nozzle and emits a small amount by electric stimulation. Since the odor cannot be mixed, it is preferable to select a kind of scent corresponding to the image of the sound and the advertisement poster.

Here, the fragrance kit 42 may use a fragrance kit that emits the fragrance in a spray method by the electrical stimulation, and in addition, any kit surface capable of emitting the fragrance by the minute electrical stimulation may be utilized.

The above example is only one embodiment of the present invention, and can be changed and modified as many within the scope of the present invention.

Referring to the operation and effect of the present invention configured as described above in detail based on Figure 3 as follows.

First, the sound generation time is set using the time set switch 34 (S10). At this time, if the time set switch 34 is selected as necessary, such as sound time 5, 10, 20 minutes, the time set switch 34 The signal is applied to the input terminal of the sound control unit 32 to recognize the sound generation time, it is preferable that the time set as described above takes into account the passengers getting on and off, guide broadcast time.

In the state in which the sound generation time setting is completed (S11) (S12) as described above, the control unit 10 changes the control according to the signal application state of each input terminal.

That is, in step S13, the vibration sensor 6 which detects the vibration of the vehicle monitors whether the vehicle is running. At this time, if the vibration detection signal is applied from the vibration sensor 6 as no, it is determined that there is no vehicle driving. On the other hand, if the vibration detection signal is applied as present, the process proceeds to step S14.

In step S14, the temperature sensor 5 that detects the change in the temperature inside the vehicle monitors whether the passenger is inside the vehicle. At this time, if the temperature change signal is applied to the vehicle as zero, it is determined that there is no passenger. On the other hand, if the temperature change signal is applied as present, the process proceeds to step S15.

When the start of counting of the timer IC 35 according to the sound generation time set initially set in step S15 reaches the set time, the output of the timer IC 35 is applied to the sound control unit 32. Thus, the sound controller 32 outputs voices such as bird sounds, music sounds, and natural sounds of the sound memory unit 31 previously recorded therein to the speaker 33 to proceed with sound generation. Controls the fragrance generating unit 41 and the fragrance kit 42 to emit a scent corresponding to the sound and advertising image.

As described above, the present invention can attach not only the visual effect of the existing poster advertisement, but also the auditory and olfactory effect by attaching a device that stimulates the sound effect and the sense of smell that matches the image of the poster advertisement. By amplifying the instantaneous interest and feelings caused by the stimulation of the sense of smell, it has a feature that makes it fundamentally different from the effect of a simple poster advertisement.

Claims (2)

In the subway poster advertisement that visually expresses the product image information that the advertiser wants, Insertion slot for inserting the poster advertisement and the frame (1) of the schedule size that can contain the poster advertisement, The inside of the frame (1) poster advertising for subway, characterized in that the advertising recognition means for periodically stimulating the hearing and smell of the ad taker. The method of claim 1, wherein the advertisement recognition means includes a temperature sensor (5) for detecting a temperature change in the poster advertisement installation space; A vibration sensor 6 for detecting vibration of the poster advertisement installation space; A control unit 10 for sensing temperature and vibration in the installation space and for controlling sound and aroma to emanate when the set cycle time is reached; Timer IC for generating a timer output every set time when the sound memory unit 31 in which various sounds are stored, the time set switch 34 for arbitrarily setting the time, and the sound generation time according to the time set switch 34 operation are set. 35) sound generating means (3) comprising a sound control unit (32) for generating the sound recorded in the sound memory unit (31) to the speaker (33) at every control output of the control unit (10); The poster advertisement for subway, characterized in that the fragrance generating means (4) consisting of a fragrance generating unit 41 and the fragrance kit (42) for emitting incense by electric stimulation according to the control signal of the control unit (10).