KR100384991B1 - Advertising system for multimedia reproducing system and advertisement position controlling method using mouse in multimedia reproducing system - Google Patents

Advertising system for multimedia reproducing system and advertisement position controlling method using mouse in multimedia reproducing system Download PDF

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Publication number
KR100384991B1
KR100384991B1 KR1020020009418A KR20020009418A KR100384991B1 KR 100384991 B1 KR100384991 B1 KR 100384991B1 KR 1020020009418 A KR1020020009418 A KR 1020020009418A KR 20020009418 A KR20020009418 A KR 20020009418A KR 100384991 B1 KR100384991 B1 KR 100384991B1
Authority
KR
South Korea
Prior art keywords
advertisement
mouse
multimedia reproducing
reproducing system
motion
Prior art date
Application number
KR1020020009418A
Other languages
Korean (ko)
Inventor
Young Dong Yoo
Original Assignee
Softmedia Incorperation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Softmedia Incorperation filed Critical Softmedia Incorperation
Priority to KR1020020009418A priority Critical patent/KR100384991B1/en
Application granted granted Critical
Publication of KR100384991B1 publication Critical patent/KR100384991B1/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/03—Arrangements for converting the position or the displacement of a member into a coded form
    • G06F3/033—Pointing devices displaced or positioned by the user, e.g. mice, trackballs, pens or joysticks; Accessories therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Information Transfer Between Computers (AREA)
  • Digital Computer Display Output (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: An advertising system for a multimedia reproducing system and an advertisement position controlling method using a mouse in the multimedia reproducing system are provided to move a motion-picture advertisement or banner advertisement to attract a multimedia user's attention to maximize advertising effect. CONSTITUTION: Information about a motion-picture advertisement or banner advertisement is displayed on one of at least two search screens. When a mouse is located on the search screens, the position of the mouse is recognized(S609). It is judged whether or not the motion-picture advertisement or banner advertisement and the mouse are located on the same search screen(S614). When the motion-picture advertisement or banner advertisement and the mouse are located on the same search screen, the advertisement is moved to the other search screen after a lapse or predetermined time(S616,S618). When a user clicks the motion-picture advertisement or banner advertisement within a predetermined time(S620), the user is connected with the home page of the corresponding advertiser(S622).
KR1020020009418A 2002-02-22 2002-02-22 Advertising system for multimedia reproducing system and advertisement position controlling method using mouse in multimedia reproducing system KR100384991B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020020009418A KR100384991B1 (en) 2002-02-22 2002-02-22 Advertising system for multimedia reproducing system and advertisement position controlling method using mouse in multimedia reproducing system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020020009418A KR100384991B1 (en) 2002-02-22 2002-02-22 Advertising system for multimedia reproducing system and advertisement position controlling method using mouse in multimedia reproducing system

Publications (1)

Publication Number Publication Date
KR100384991B1 true KR100384991B1 (en) 2003-05-22

Family

ID=37417479

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020020009418A KR100384991B1 (en) 2002-02-22 2002-02-22 Advertising system for multimedia reproducing system and advertisement position controlling method using mouse in multimedia reproducing system

Country Status (1)

Country Link
KR (1) KR100384991B1 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100824197B1 (en) 2007-05-04 2008-04-21 정해봉 System and method for offering multimedia shopping contents
KR20160141222A (en) 2015-05-29 2016-12-08 주식회사 크레펀 E-Commerce System And Method Through Actual Reality Feeling Contents Include Virture Reality Contents

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000006688A (en) * 1999-10-19 2000-02-07 이상준 Method of displaying banner
KR20000050255A (en) * 2000-05-31 2000-08-05 염휴길 Internet broadcasting system and method using the technique of overlayed playing video contents and dynamically combined advertisement
KR20010000501A (en) * 2000-10-04 2001-01-05 민경찬 System and method for providing direct internet advertisement service
KR20010078607A (en) * 2000-02-09 2001-08-21 박용해 Banner Advertisement Method on Internet
KR20010112726A (en) * 2000-06-12 2001-12-21 이성규 How to use banner advertizing

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000006688A (en) * 1999-10-19 2000-02-07 이상준 Method of displaying banner
KR20010078607A (en) * 2000-02-09 2001-08-21 박용해 Banner Advertisement Method on Internet
KR20000050255A (en) * 2000-05-31 2000-08-05 염휴길 Internet broadcasting system and method using the technique of overlayed playing video contents and dynamically combined advertisement
KR20010112726A (en) * 2000-06-12 2001-12-21 이성규 How to use banner advertizing
KR20010000501A (en) * 2000-10-04 2001-01-05 민경찬 System and method for providing direct internet advertisement service

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100824197B1 (en) 2007-05-04 2008-04-21 정해봉 System and method for offering multimedia shopping contents
KR20160141222A (en) 2015-05-29 2016-12-08 주식회사 크레펀 E-Commerce System And Method Through Actual Reality Feeling Contents Include Virture Reality Contents

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