KR100712663B1 - Apparatus for advertising a study book and method thereof - Google Patents

Abstract

The present invention relates to a book advertisement apparatus and a method for improving the efficiency of a book advertisement and promoting the sale of a book by advertising the information about the book through a video book in a simple structure.

The present invention detects whether or not the memory card storing the tutorial advertisement data is inserted when the power is supplied. As a result, when the memory card is not inserted, the present invention visually and visually warns of the non-mounting state of the memory card. Is inserted, read the tutorial advertisement data recorded on the memory card, separate the read tutorial reading data into video and audio, display the separated video on the screen, and send the audio to the speaker. By advertising this, it is possible to increase the efficiency of the tutorial advertising and to increase the sales of the tutorial.

Description

Apparatus for advertising a study book and method

1 is a perspective view of a tutorial advertising apparatus according to the present invention.

Figure 2 is a block diagram showing the configuration of a tutorial advertising apparatus according to the present invention.

Figure 3 is a flow chart showing a tutorial advertising method according to the present invention.

Figure 4 is a block diagram showing a tutorial line item in the present invention.

<Explanation of symbols for the main parts of the drawings>

10... Body case

120... Tutorial advertisement function input unit

130... Memory card section

140... Micom

150... Display part

160... Audio output

The present invention relates to a book advertisement, and more particularly, to a book advertisement apparatus and method for improving the efficiency of a book advertisement and improving the sale of a book by advertising information about the book through a video bookstore in a simple structure. It is about.

In general, a learning book is a book made to be a reference to a learning activity, and is composed of a front cover provided on the front surface, a title and a pattern of the book printed on the inside, and a main paper printed on the inside of the cover and printed on the learning contents.

These tutorials are usually purchased in the bookstore after the buyer has a rough understanding of the contents of the tutorial, and in particular, whether the appendix of the tutorial or the addition of a video CD is provided. In most cases, you will need to ask a salesperson to get this information.

It is obvious that when there are a lot of similar books, the buyer feels a lot of trouble in purchasing the book, and it takes a lot of time even if it is assumed that the contents of all the books are outlined.

As is well known, when the information on the tutorial is insufficient, the purchasing power of the tutorial is lowered, and consequently, a vicious cycle in which the revenue of the tutorial issuance is reduced.

Accordingly, the present invention is proposed to solve the general problems as described above,

SUMMARY OF THE INVENTION An object of the present invention is to provide a tutorial advertising apparatus and method thereof, which are provided in a bookstore with a simple structure to advertise information on a tutorial through a video.

Another object of the present invention is to provide a tutorial advertising apparatus and method for improving the efficiency of tutorial advertising.

It is still another object of the present invention to provide a tutorial advertising apparatus and method for promoting the sales of a tutorial by advertising the information on the tutorial through a video.

"Tutorial advertising device" according to a preferred embodiment of the present invention for achieving the above object,

A memory for storing image data read from the memory card and for storing a control program;

A tutorial advertisement function input unit for inputting a start or end function of the tutorial advertisement and a volume control signal;

A memory card section for reading the contents of the inserted memory card;

While controlling the overall operation of the tutorial advertising apparatus, when the advertisement start function is input by the tutorial advertisement function key input unit, the contents of the tutorial advertisement read from the memory card unit are read and separated into video and audio, and the display of the separated image is performed. And a microcomputer to control the output of the voice;

A display unit configured to display an image for the tutorial advertisement on a screen according to the control of the microcomputer;

A voice output unit configured to transmit a voice for the tutorial advertisement to a speaker according to the control of the microcomputer to transmit the voice to the outside;

And a power supply unit for supplying driving power to the microcomputer, the display unit, the memory card unit, and the memory.

In addition, the power supply unit is a full-wave rectifier for converting the commercial AC power supplied from the outside to a predetermined DC voltage, a charging unit for charging the built-in battery to the DC voltage rectified by the full-wave rectifier, and is supplied by the built-in battery And a DC / DC converter for converting and supplying a DC voltage to a DC voltage required by the advertisement device.

The memory card unit may further include a function of detecting whether the memory card is inserted and providing the microcomputer to the microcomputer when power is supplied.

According to a preferred embodiment of the present invention for achieving the above object "tutorial advertising method",

A first step of detecting whether a memory card for a textbook advertisement is inserted when the power is supplied;

A second step of reading the tutorial advertisement data recorded on the memory card when the memory card is inserted as a result of the detection;

A third step of separating the read tutorial reading data into an image and an audio;

And a fourth step of displaying the separated image on a screen and transmitting a speech to a speaker to advertise a tutorial.

In addition, "tutorial advertisement method" according to the present invention,

And when the memory card is not inserted as a result of the detection of the first step, a fifth step of visually and audibly warning the non-mounting state of the memory card.

In addition, the memory card of the second step, the animation advertising data that can attract the customer's attention, the promotional video advertising data for the promotion of the study publisher company, the textbook video advertising data for the content advertising of the tutorial, the tutorial It includes a lecture advertisement data for a video lecture.

The memory card of the second step may further include event video data for inducing a customer to participate in an event by informing a video of an event content of a corresponding teaching material.

In addition, the teaching material video advertising data, the tutorial advantage introduction data for introducing the advantages of the teaching material, the tutorial characteristic introduction data for introducing the characteristics that the teaching material is distinguished from other textbooks, and the customer the contents of the teaching material It is characterized by including the introduction guide data that introduces the configuration of the textbook and the appendix introduction data that introduces the appendix associated with the textbook so that the composition of the textbook can be easily recognized without looking.

The tutorial feature introduction data may include preview animation data to easily recognize the entire contents of each unit (yard) of the corresponding teaching material.

Hereinafter, described in detail with reference to the accompanying drawings a preferred embodiment of the present invention. If it is determined that the detailed description of the known function or configuration related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a perspective view of the present invention, Figure 2 is a block diagram showing the configuration of an embodiment of the present invention.

As shown in the drawing, the book advertisement apparatus is provided with a main body case 10 in the inner side of the outer case detachably. The main body case 10 includes a memory 110, a tutorial advertisement function input unit 120, a memory card unit 130, a microcomputer 140, a display unit 150, a voice output unit 160, a power supply unit 170, A speaker 161 is provided.

In addition, the memory 110 stores image data read from the memory card and stores a control program. Preferably, the memory 110 uses a flash memory or an SDRAM, and the tutorial advertisement function input unit 120 starts or stops the advertisement of the tutorial. As to input the end function and the volume control signal, one power on / off switch may be used to select the start and end of the advertisement of the tutorial. Alternatively, separate advertisement start and end keys may be used. And it is equipped with a volume control switch for increasing or decreasing the volume.

In addition, the memory card unit 130 reads the contents of the inserted memory card, and reads the memory card in which the image and sound information related to the advertisement and the tutorial to be promoted are stored, wherein the memory card 130 is the main body case 10. It is implemented to be detachable into the inside, and when the power supply is made to detect whether the memory card is inserted to perform a function to provide to the microcomputer 140 to be described later.

Next, the microcomputer 140 controls the entire operation of the tutorial advertising apparatus, and when the advertisement starting function is inputted by the tutorial advertisement function input unit 120, the contents of the tutorial advertisement read by the memory card unit 130 are read and the image and It separates by audio and controls the display of the separated image and the output of the audio.

In addition, the display unit 150 displays an image for the advertisement for a tutorial on the screen under the control of the microcomputer 140, and preferably implemented with an LCD, and the audio output unit 160 controls the microcomputer 140. Accordingly, the voice for the tutorial advertisement is transmitted to the speaker 161 so that the voice is transmitted to the outside, and it is preferable that a basic circuit for voice processing is built in.

The power supply unit 170 supplies driving power to the microcomputer 140, the display unit 150, the memory card unit 130, and the memory 110, and although not shown in the drawing, commercial AC power supplied from the outside. A full-wave rectifying unit for converting the signal into a predetermined DC voltage, a charging unit for charging the built-in battery with the DC voltage rectified by the full-wave rectifying unit, and converting the DC voltage supplied by the built-in battery into the DC voltage required by the advertisement apparatus. It is desirable to have a direct current / direct current converter for supply.

In addition, the exterior case is provided with a portion open so that the main body case 10 is inserted into and inward, an exposure hole is formed in a portion corresponding to the display unit 150 to expose the front surface of the display unit 150, and the speaker 161. A sound output hole is formed in a portion corresponding to the speaker 161 so that the front of the) is exposed.

Here, the outer case is printed in the same form as the outer cover of the learning material advertised on the outer surface covering the main body case, so that the buyer can recognize the tutorial more smoothly, and at the same time, it is detachable from the main body case 10, thereby replacing the memory card. As such, even if you are advertising another tutorial, you can easily replace it with the same printed cover as the cover of the tutorial.

This advertising device is configured as described above, the user places the advertising device in the optimum position to maximize the advertising effect, after connecting the external commercial AC power to the power supply unit 170 of the body case 10 When the power is turned on by operating the advertisement start and end buttons (power on / off switch) 120 exposed on the side, the power supply unit 170 converts the external commercial AC power into a DC voltage through a full-wave rectifier, The converted DC voltage is charged into the built-in battery, and the DC voltage discharged from the built-in battery is converted into a predetermined DC voltage of the device by the DC / DC converter to supply power to each part requiring the driving power. Here, the built-in battery is a principle of using a rechargeable battery, but it is also possible to use a primary battery that can not be charged in case it is difficult to supply commercial AC power.

When the power is supplied, the memory card unit 130 checks whether the memory card is inserted itself and provides a signal to the microcomputer 140 as a result. Here, there are a number of methods for checking whether the memory card is inserted, but in the present invention, checking whether the memory card is inserted using a contact switch is set as a preferred embodiment.

The microcomputer 140 analyzes whether the memory card is inserted or not and detects whether the memory card is inserted or not. As a result, when the memory card is not inserted, the microcomputer 140 inserts the memory card through the display unit 150. Let the user know that it is not. In this case, when the memory card is not inserted through only the display unit 150, the user may not recognize whether the memory card is inserted unless attention is required. Therefore, the voice output unit ( It is also possible to transmit the alarm sound to the speaker 161 through the 160. That is, if a memory card is not inserted in the state of power supply, an alarm sound is immediately transmitted through the speaker 161, and if a message indicating that the memory card is not inserted into the display unit 150 is displayed, the user is more easily. It is possible to recognize that no memory card is inserted.

On the other hand, when a user who recognizes that the memory card for the tutorial advertisement is not inserted or inserts the memory card or the memory card for the tutorial advertisement has already been inserted, the memory card 130 reads the contents of the inserted memory card and displays an image. And provide the voice data to the microcomputer 140.

The microcomputer 140 separates the provided tutorial advertisement data into image data and audio data, and transfers the separated image data (video data) to the display unit 150 to display a video for the tutorial advertisement on the screen. The separated voice data is transmitted to the voice output unit 160 so that a predetermined voice matching the video is transmitted to the speaker 161. Here, when the user hears the sound transmitted and is determined to be too large or too small, the user may operate the volume control switch provided in the tutorial advertisement function input unit 120 so that the voice is transmitted at a desired volume.

As the video and voice ads for the tutorial are made, the customer can easily recognize the characteristics of the tutorial or the contents of the tutorial when the user watches only the video advertisement for a predetermined time, thereby facilitating the purchase of the tutorial. . That is, in the past, since the customer directly checks the contents of the provided tutorials and recognizes the contents of the tutorials, it takes a lot of time to purchase the tutorials and various inconveniences. By doing so, it is possible to alleviate the inconvenience and inconvenience of looking at the contents of the tutorial.

3 is a flowchart showing a "tutorial advertisement method" according to a preferred embodiment of the present invention. Where S stands for Step.

As shown therein, first steps (S101 to S105) of detecting whether a memory card is inserted when power is supplied; A second step (S109) of reading the tutorial advertisement data recorded on the memory card when the memory card is inserted as a result of the detection; A third step (S111) of separating the read tutorial reading data into a video and an audio; A fourth step (S113) of displaying the separated image on the screen and transmitting a speech to the speaker to advertise the tutorial; When the memory card is not inserted as a result of the detection of the first step, a fifth step S107 is provided in which a non-mounting state of the memory card is visually and audibly warned.

Here, as shown in FIG. 4, the tutorial advertisement data of the second stage includes animation advertisement data capable of focusing the eyes of the customer, promotional video advertisement data for promotion of the tutorial publisher, and content advertisement of the tutorial. The teaching material video advertisement data, the lecture advertisement data for the tutorial video lecture, and the event video data for inducing the event participation of the customer by informing the event content of the teaching material as a video.

The textbook video advertisement data includes a tutorial advantage introduction data introducing the advantages of the teaching material, a tutorial feature introduction data introducing the characteristics of the teaching material that are distinguished from other teaching materials, and the customer examines the contents of the teaching material. Includes tutorial composition introduction data that introduces the structure of the textbook, and appendix introduction data that introduces the appendix associated with the textbook so that the composition of the textbook can be easily recognized without looking.

In addition, it is preferable that the tutorial feature introduction data includes preview animation data so that the entire contents of each chapter (or each yard) of the corresponding textbook can be easily recognized.

Referring to Figures 3 and 4 attached to the tutorial advertising method according to the present invention made as described above in detail as follows.

First, when the power supply is made as in step S101, the microcomputer 140 detects whether the memory card for the tutorial advertisement is inserted in steps S103 and S105. Here, whether the memory card is inserted or not is checked by using the contact switch in the memory card unit 130, and providing the result of the check to the microcomputer 140 so that the microcomputer 140 can easily insert the memory card. It will recognize whether it is inserted.

If the memory card is not inserted as a result of checking whether the memory card is inserted, the process goes to step S107 to warn that the memory card is not inserted. Here, the method of warning the non-mounting state of the memory card is to use a method of transmitting an alarm sound through the speaker 161, and displaying a message that the memory card is not inserted into the display unit 150, thereby the user It is easy to recognize that no memory card is inserted.

On the other hand, when the memory card is mounted, the process moves to step S109 to read the contents of the tutorial advertisement recorded on the memory card, separates the tutorial reading data read in step S111 into video and audio, and displays the video separated in step S113. Mark it and send the voice to the speaker to advertise the tutorial.

If this is explained in more detail as follows.

As illustrated in FIG. 4, the memory card for the tutorial advertisement includes animation advertisement data for attracting the attention of customers, promotional video advertisement data for promotion of a book publisher, and teaching material video advertisement data for content advertisement of a tutorial. And, event video data for a tutorial video lecture, and event video data for inducing a customer to participate in an event by informing a video of an event content of a corresponding textbook.

Therefore, when the tutorial advertisement is started after power supply, the advertisement data stored in the memory card is read, the animation advertisement data is first extracted from the read advertisement data, and the video is displayed on the screen through the display unit 150. It is output to the speaker 161 through the unit 160. The animation advertisement sent out here is an animation for focusing the eyes of customers in a book sales store such as a bookstore, so it is not necessary to produce an educational aspect.

Next, when the attention-focused animation advertisement is finished, the promotional video advertisement data for promotion of the study publisher is extracted, the video is displayed on the screen through the display unit 150, and the voice is transmitted to the speaker 161. In this case, since the video advertisement data for corporate promotion may deteriorate the interest of the customer for a long time due to its characteristics, it is preferable to manufacture the video advertisement data so that the maximum effect is achieved in the minimum time.

On the other hand, when the promotion of the study book publishing company is also finished, next, the most essential teaching materials (tutorial book) video advertisement data of the present invention is extracted to perform advertisements for teaching materials. Here, the video advertisement for the textbook briefly introduces the advantages of the textbook using the tutorial advantage introduction data that introduces the advantages of the textbook, and then introduces the characteristics of the textbook that introduces the features that the textbook distinguishes from other textbooks. Use to briefly introduce the features of the textbook. Here, it is preferable to introduce the characteristics of the tutorial using the preview animation data to easily recognize the entire contents of each unit (yard) of the textbook. Afterwards, you can check the composition of the textbook through the tutorial composition introduction data that introduces the textbook's composition so that customers can easily recognize the textbook's composition without looking at the contents of the textbook. Next, through the appendix introduction data that introduces the appendix associated with the textbook, the appendix associated with the textbook is introduced to perform the appendix advertisement. Lastly, the event contents of the textbook are notified by video to induce customers to participate in the event.

In this way, when the video and the voice advertisement for the tutorial are performed, the customer can easily recognize the contents of the tutorial or the contents of the corresponding tutorial by watching only the video advertisement for a predetermined time, thereby facilitating the purchase of the tutorial. . That is, in the past, since the customer directly checks the contents of the provided tutorials and recognizes the contents of the tutorials, it takes a lot of time to purchase the tutorials and various inconveniences. By doing so, it is possible to alleviate the inconvenience and inconvenience of looking at the contents of the tutorial.

The present invention is not limited to the above-described specific preferred embodiments, and various modifications can be made by any person having ordinary skill in the art without departing from the gist of the present invention claimed in the claims. Of course, such changes will fall within the scope of the claims.

As described above, the present invention has a simple structure, so that the information on the workbook is smoothly guided in the bookstore, and thus, the installation is easy, the use is convenient, and the purchasing power of the workbook is significantly improved.

In addition, the present invention has the advantage that can increase the purchasing power of the learning by inducing the curiosity of the buyer through the video advertising.

In addition, the present invention is to facilitate the advertisement of the tutorial through the output of the sound information associated with the tutorial, thereby stimulating the buyer's curiosity and at the same time to increase the purchasing power and to facilitate the delivery of information about the tutorial to the buyer more easily Have

Claims (9)

In the tutorial advertising device, A memory for storing image data read from the memory card storing the tutorial advertisement data, and for storing a control program; A tutorial advertisement function input unit for inputting a start or end function of the tutorial advertisement and a volume control signal; A memory card section for reading contents of the inserted memory card; While controlling the overall operation of the tutorial advertising apparatus, when the advertisement start function is input by the tutorial advertisement function key input unit, the contents of the tutorial advertisement read from the memory card unit are read and separated into video and audio, and the display of the separated image is performed. And a microcomputer to control the output of the voice; A display unit configured to display an image for the tutorial advertisement on a screen according to the control of the microcomputer; A voice output unit configured to transmit a voice for the tutorial advertisement to a speaker according to the control of the microcomputer to transmit the voice to the outside; And a power supply unit for supplying driving power to the microcomputer, the display unit, the memory card unit, and the memory. According to claim 1, wherein the power supply unit is a full-wave rectifier for converting commercial AC power supplied from the outside into a predetermined DC voltage, a charging unit for charging the built-in battery to the DC voltage rectified by the full-wave rectifier, and the built-in Tutorial advertising device comprising a DC / DC converter for converting the DC voltage supplied by the battery to the DC voltage required by the advertising device for supply. The apparatus of claim 1, wherein the memory card unit further includes a function of detecting whether a memory card is inserted and providing the microcomputer to the microcomputer when power is supplied. In the tutorial advertising method, A first step of detecting whether a memory card storing the tutorial advertisement data is inserted when the power is supplied; A second step of reading the tutorial advertisement data recorded on the memory card when the memory card is inserted as a result of the detection; A third step of separating the read tutorial reading data into an image and an audio; And a fourth step of displaying the separated image on a screen and transmitting a speech to a speaker to advertise the tutorial. The method of claim 4, wherein the tutorial advertisement method further comprises a fifth step of visually and audibly warning the non-mounting state of the memory card when the memory card is not inserted as a result of the detection of the first step. Tutorial advertising method. The method of claim 4, wherein the tutorial advertisement data of the second step includes animation advertisement data capable of focusing the customer's attention, promotional video advertisement data for promotion of a study publisher, and textbook video advertisement for content advertisement of a tutorial. Tutorial advertisement method, characterized in that it comprises data and lecture advertisement data for the tutorial video lecture. The method of claim 4 or 6, wherein the tutorial advertisement data of the second step further includes an event video data for informing the event contents of the textbook as a video to induce a customer to participate in the event. Way. The teaching material video advertisement data of claim 6, wherein the teaching material video introduction data introducing the advantages of only the teaching material, the teaching book characteristic introduction data introducing the features that the teaching material is distinguished from other teaching materials, and the customer Tutorial book, which includes an introduction data for introducing the structure of the textbook and an appendix introduction data for introducing the appendix associated with the textbook, so that the composition of the textbook can be easily recognized without looking at all the contents of the textbook. Advertising method. The method of claim 8, wherein the tutorial feature introduction data includes preview animation data so that the entire contents of each unit (yard) of the corresponding textbook can be easily recognized.

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