KR20000050155A - A Method of the Continuous Applications for the Commercial Advertisements by the Additional Displayed Designes or Images to the Parts of the Images Including the Moving Pictures in the Broadcasting, Multicasting and Multipoint Networks with the Satellites, the Mobile Communications and the Distributed Storage Mediumes - Google Patents

Abstract

PURPOSE: A broadcasting medium using images and communication medium including mobile communication and method for inserting design to part of distribution medium including image to use the same in commercials are provided to use broadcasting as a commercial advertisement. CONSTITUTION: A broadcasting medium using images and communication medium including mobile communication according to the present invention includes following steps. At the first step, a design(8,10a,30a,30b,30c) is inserted in a part of a local multi point image or internet telephone broadcasting and satellite telephone broadcasting. At the second step, The local multi point image is made by an analog/digital telephone broadcasting, a cable telephone from local broadcasting, a cable television broadcasting for professional programs or integrated wireless information communication network(LMCS/LMDS). The design is further included into an image used in a mobile terminal as well as an IMT2000 image.

Description

A method of the continuous applications for the commercial advertisements by adding a design to a part of the image itself of a broadcasting medium using a video, a communication medium including mobile communication, and a distribution medium storing the image. Additional Displayed Designes or Images to the Parts of the Images Including the Moving Pictures in the Broadcasting, Multicasting and Multipoint Networks with the Satellites, the Mobile Communications and the Distributed Storage Mediumes}

The present invention relates to a method of continuously using in commercial advertising by adding a pattern to a part of the image itself, such as a regular video program, and recognizing the importance of advertising in an industrial society. During the video program, a portion of the video itself is added to continuously display the trademark, image, or video of the company, so that commercial advertising using the existing video should use only the dedicated video for advertising. The purpose is to improve the disadvantages.

Advertisement using existing video is limited to short-term use of dedicated video for commercial advertising on the entire video screen of broadcasting media, or use of non-commercial advertising for mandatory display of character-oriented, or auxiliary function for sound transmission of video. It has suffered from the lack of meeting the characteristics of advertisements that require sustainability and the demands of various commercial advertisements, limited to the delivery of characters that use subtitles to perform.

In recent years, the Internet has used hypertext-based text-based advertisements by using space margins on the screen other than the video screen, or by using Java language or computer graphics and animation technology. It is produced separately from and operated separately from the video. Of course, this method is a limitation that the Internet must operate closely with a computer and a communication network. Therefore, in order to perform on the Internet with the screen size of a conventional television image, there is a problem that the communication speed, which is a transmission and reception speed, must be improved worldwide. This may be due to the limitation of operating a small video screen suitable for the capacity of the camera.

The invention relates to analog or digital television as well as to multi-channel distribution of video or Internet television and satellite television by relay cable broadcasting for local broadcasting and cable television for professional programming or integrated wireless telecommunication networks (LMCS / LMDS). Parts of the same television series itself, personal handhelds that utilize video in mobile communications, and films or video tapes, compact discs (CDs), digital video discs (DVDs), video storage computer files, and video on demand (VOD) It is to provide a method of continuously using a portion of the image itself of the storage distribution medium for the image of the commercial.

1 is a main schematic diagram of an apparatus implementing this invention.

Figure 2a is a one-angle advertising design use of this invention

Figure 2b is a bi-angle advertising design use of this invention

Figure 2c is a use of the three angle advertising picture of the present invention

Figure 2d is a four-angle advertising design use of the present invention

Figure 3a is a one line advertising design use of the present invention

Figure 3b is the use of the advertising line of the two lines of the present invention

Figure 3c is the use of the advertising design of the second row and the first column of the present invention

Fig. 3d shows the use of advertising design in two rows and two columns of this invention.

※ Explanation of code for main part of drawing

1: Broadcast camera 2: Video recording device

3: Personal Workstation 4: Image Editing Device

5: video mixing device 6: transmission device

7: antenna of transmitter 8, 10a: angle of draft

9: television set 10: video screen

20a, 20b: two-sided creative 30a, 30b, 30c: three-sided creative

40a, 40b, 40c, 40d: Four-sided creative 50a: One-line creative

60a, 60b: Two-row creative 70a, 70b, 70c: Two-row, one-column

80a, 80b, 80c, 80d: Creative with 2 rows and 2 columns

The configuration of the device will be described in detail with reference to FIG. 1, which is a representative main schematic diagram of a device for implementing the present invention.

The broadcast camera 1 is used to produce a general video, and is used for the production of a regular video program, or for real-time broadcasting in the field, and the video recording device 2 uses an existing video. Used for the purpose of playing time, the large personal computer (3) is used to add a part of the regular video program by drawing commercial advertising, the video mixing device (5) is a broadcast camera (1) or video It is a device that performs the function of mixing the regular video program of the recording device 2 and the drawing for the continuous commercial advertisement produced by the personal computer to the image editing device 4, and the transmission device 6 is the image editing. An image of a regular image program delivered from the device 4 and a portion of the regular image program mixed with a pattern for continuous commercial advertising is output through the antenna 7. Transmitting to a relay station or a base station for transmission to individual television receivers 9, or to individual television receivers 9 located in a shaded area or a long distance of radio waves, and receiving radio waves transmitted by the transmission apparatus 6 Each television set 9 represents a picture 8 of continuous commercial advertising on a video screen 10. Of course, like the regular video program, the image of the continuous commercial commercial 8 is displayed on the video screen 10. Even when the regular video program is not transmitted, only the image of the continuous commercial commercial 8 is transmitted to the transmission device 6. It may be possible to receive only a design 8 of continuous commercial advertising with a television receiver 9. This means that if the power of the television receiver 9 is operated even when the regular video program is not transmitted, the picture 8 of the continuous commercial advertisement can be displayed on the video screen 10.

Preferred embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 2A is a one-angle advertising drawing usage diagram showing a design 10a of one-angle continuous commercial advertisement using one angle of the video screen 10 of the television receiver 9. One angle of continuous commercial advertising design 10a can be used for one angle of four desired positions.

The design of each continuous commercial advertisement 10a is composed of texts, commercial advertisement designs or small-scale images, and appears on the image screen 10 like a regular video program. Use or create with emphasis on transparency. In addition, it produces still images, moving images or moving images, and utilizes authoring tools such as computer graphics and animation. There is no particular limitation on the length of each angle, but if the length of a commercial advertisement or the like forms one line, a method using one line of FIG. 3A is used.

2B, 2C and 2D diagrammatically show how to use more than two angles of continuous commercial advertising, wherein FIG. 2B is a representation of two angles of continuous commercial advertising 20a and 20b, and FIG. Designs of Continuous Commercial Advertising (30a, 30b, 30c), FIG. 2d illustrates how to use four angles of continuous commercial advertising (40a, 40b, 40c, 40d).

FIG. 3A is a one line advertising drawing usage diagram showing one line of continuous commercial advertising design 50a using one line of video screen 10 of television receiver 9. Of course, a single line of continuous commercial advertising design 50a can be used for the first line of the desired position in the second line.

3B, 3C, and 3D schematically illustrate how to use two or more lines of continuous commercial advertising, wherein FIG. 3B illustrates two lines of continuous commercial advertising, 60a and 60b, and FIG. 1 column of continuous commercial advertisement designs 70a, 70b, 70c, FIG. 3d illustrates how to use 2 row and 2 column continuous commercial advertisement designs 80a, 80b, 80c, 80d.

In addition, it is possible to use a variety of usage methods by combining angles and rows and columns to design a continuous commercial advertisement in a part of the image of a regular video program, and to use a combination of angles and rows or a combination of angles and rows and columns, It can be used by a combination, and it is possible to use a pattern of continuous commercial advertising by overlapping a part of a dedicated video for an existing commercial advertisement.

In addition, the design of continuous commercial advertising can be used for a part of the video itself of internet television broadcasting, such as the method of adding the design to a part of the video itself of analog and digital television broadcasting and continuing to use it in commercial advertising. Continued use in commercial advertising by adding pictures to regional multipoint distribution by cable television broadcasts for broadcast cable and professional programming or by regional wireless information networks (LMCS / LMDS), as well as parts of the satellite television broadcasts themselves. Can be.

Therefore, the present invention is a method for continuously using in commercial advertising by adding a pattern to a part of the image itself by wide area broadcasting and a method for continuously using in commercial advertising by adding a pattern to a part of the image itself by local broadcasting. All can be used.

On the other hand, a part of the image itself used in the personal mobile terminal in the mobile communication field can be added to a pattern and can be used for continuous commercial advertising, a representative example is a method used for a part of the image of the IMT 2000 (IMT2000). Of course, the subject of adding continuous commercial advertising to a portion of the television broadcast itself is a television station or a video producer or local producer of a relay cable television station or LMCS / LMDS. A base station is a base station that adds a pattern for use in continuous commercial advertising to a part of the image itself used in a personal mobile terminal in the mobile communication field.

In particular, a pattern is added to a part of the playback image itself of a storage distribution medium such as a movie screening film, a video tape, a compact disc (CD), a digital video disc (DVD), a video storage computer file, and a video on demand (VOD). As a method of continuous use in commercial advertising, the design of commercial advertising is continuously displayed on a part of the video screen of the video program even during a regular regular video program.

Using this invention, part of the image itself of various distribution media that displays commercial advertisement continuously in part of the image itself regardless of the content or type of the regular image program, in addition to the image dedicated for the existing commercial advertisement. Commercial advertising continuously, directly improve the effectiveness of commercial advertising, and indirectly contribute to the development of the advertising industry.

In addition, the present invention compensates for the deterioration of the advertising effect due to the separation of the image and the advertisement caused by the use of hypertext separately from the image on the Internet, and thus shows a continuous commercial advertisement on a part of the image itself even on the Internet. It is more pervasive than advertising via the Internet alone.

On the other hand, in the production stage of the video, a part of the video itself is added with a pattern for continuous commercial advertising, so it is easy to handle. It has convenience.

In addition, it can be used for continuous commercial advertising by adding a pattern to a part of the image itself by local television broadcasting as well as wide area television broadcasting, so that it is sustainable in consideration of characteristics of local commercial advertising as well as local commercial advertising. The design for commercial advertising is quickly and appropriately added to a part of the broadcasted image itself, thereby increasing the effect of commercial advertising.

Claims (3)

In broadcasting of television using video, video or the Internet of local multi-point distribution by analog and digital television broadcasting and relay cable broadcasting for regional broadcasting and cable television broadcasting for professional programs or integrated wireless telecommunication networks (LMCS / LMDS). A method of continuous use in commercial advertising by adding a pattern to a part of the image of television broadcasting and satellite television broadcasting itself. In the mobile communication method, a pattern or the like is continuously added to a portion of an image used for a personal mobile terminal and an image itself of an IMT2000 and continuously used in a commercial advertisement. In a video storage medium, a part of the playback image itself of a storage medium such as a movie screening film, a video tape, a compact disk (CD), a digital video disk (DVD), a video storage computer file, or a video of an orderer's request (VOD) For continuous use in commercial advertising with the addition of such materials.