KR20000049805A - Gradual Changes of Mouse Cursor Shape for Advertisement in Internet - Google Patents

Abstract

PURPOSE: A method for displaying advertisements by using a change of a time difference is provided to maximize an advertisement effectiveness by repeating an advertisement, according to mouse cursor' changes which are diminished to an original state or are increasingly changed, after a predetermined time with clicking the mouse, by continuously exposing various advertisements with short effect sounds to an inside of the changed cursor, through a connection to internet web pages. CONSTITUTION: A method for displaying advertisements by using a change of a time difference comprises the steps of: if a web browser receives a site included an advertisement file, greatly expanding a mouse cursor with a short effect sound, when a predetermined time passes; displaying the advertisement file stored in a computer ram in a changed mouse cursor; turning to an original state of the mouse cursor, when an user clicks and a predetermined time passes; and displaying an another advertisement as the same method.

Description

Gradient Changes of Mouse Cursor Shape for Advertisement in Internet}

The present invention relates to a method of displaying advertisement information on the Internet. Specifically, when a certain time elapses after accessing an internet web page, the cursor of the mouse increases, the shape changes, and various types of advertisements are changed in a cursor with a short sound effect. If the user clicks the mouse or after a certain time, the cursor shape of the mouse is reduced to its original state. After a certain time, the mouse cursor changes to show the advertisement and maximize the effect of the advertisement. This is how you can.

In general, advertising is mainly aimed at promoting the use and value of a product to a large number of consumers and stimulating a consumer's desire to buy. The method is mainly through print media such as newspapers and magazines, and through airwaves such as radio and television. Recently, however, as the advertisement using the Internet has rapidly increased due to the spread of the use of the Internet, many advertisement methods and contents have been developed.

In the case of advertisements through the Internet, each company uses its own homepage to promote the company's image and products.However, in this case, it is cumbersome for users to remember the company's homepage address. Advertisement by forming a form of advertising window is a common phenomenon of the current use of advertising on the Internet.

Recently skeptical opinions about the effects of banner-type static ads have been introduced, and more dynamic advertising methods have been introduced. For example, by using an advertisement method that follows the cursor when using the Internet, or by loading a page when connecting to the site. Attempts have been made to increase the effectiveness of advertisements by showing programs that show intermittent moving image advertisements or by applying game methods such as puzzles.

An object of the present invention is to solve the problems of the banner-type advertising and other attempted advertising methods currently being used in general. First of all, the problem with banner-type advertisements is that an advertisement file, which is not directly related to the original purpose of a website visited by Internet users, occupies a certain part of a web page. Not only does it reduce the informational space of the presented page, but in reality, users rarely notice or click on banner advertisements and are skeptical of the effectiveness of the advertisements. Therefore, an object of the present invention is to find a way to effectively advertise while preventing the advertisement from occupying a part of the screen when the Internet user accesses the site. In addition, there are recent advertisements that continuously follow the mouse, which can be annoying to the user, and it is difficult to enlarge the image size, so that the amount of messages that can be delivered is limited. It is to find a flexible advertising method to adjust the size, content, and method of the advertisement so that the advertisement can be folded by the user's will without excessive burden on the user and enough to deliver the message of the advertisement. In order to eliminate the inconvenience that some advertising methods must be downloaded in advance, the purpose is to produce advertisements in the form of HTML and JavaScript that can be used at any time in a general web page.

1 is a flow chart of the invention in a general site containing an advertisement file.

In order to achieve the above object, when a web page including various advertisement files is displayed in a web browser, after a predetermined time, the cursor of the mouse changes greatly with a short sound effect, and the advertisement contents are loaded therein, and the user clicks the mouse. Or, after a certain period of time, the mouse will return to its original appearance, and after a certain period of time, the mouse cursor will change again and it will consist of an Internet advertising method where other advertisements are presented.

The above method can be achieved by constructing a homepage using HTML and Java language, and move like a mouse cursor as the mouse moves without affecting the display of the web page of the site while the cursor is changed into an advertisement. . The advertisement file can be enlarged according to the change of the mouse cursor, and several advertisement files in a specific web page can be loaded in sequential order.

1 shows a flowchart of the present invention in a general homepage having an advertisement file, where ① is a user accessing a site using the advertisement method of the present invention, and ② is a process of receiving data together with an advertisement file. And ③ indicate the elapsed time required to change the mouse cursor, ④ is a signal that has elapsed a certain time, the Java applet is activated and the mouse cursor grows with the short effect sound of ⑤ to show the advertisement file of ⑥. If the user wants, the cursor is returned to the original state at any time by clicking the mouse ⑦, or even after a certain time after the advertisement cursor appears, the mouse cursor is returned to the original state of ⑧. After a certain time, it shows that this process is repeated with another advertisement file.

The present invention has the advantage that the advertisement does not occupy the space of the web page from the beginning, it is possible to maximize the effect of delivering the advertisement by using the change of the mouse cursor that always attracts the user's attention. In addition, according to the content or nature of the web page, site creators can adjust the time intervals between the ad is presented to reduce the burden on the user, and the size, content, and size of the mouse cursor can be changed freely and enough to convey the message of the advertisement. You can adjust the method. And the advertisement presented by the user's will can be made invisible immediately, which can be increased only by the mouse click which gives an action to the cursor showing the advertisement. In addition, since the advertisement is inserted into the web page in the form of JavaScript, the user can use it anytime without having to download a program.

Claims (1)

When the web browser receives the site containing the advertisement file, after a certain period of time, the shape of the mouse cursor changes with a short sound effect and greatly swells, and the advertisement file stored in the computer RAM is displayed in the changed mouse cursor. Step, when the user clicks the mouse or a predetermined time elapses, the step of reducing to the original mouse cursor shape, and after a certain time the other advertising file is displayed in the same manner Internet advertising method.