KR19990084575A - Answering device and method - Google Patents

Abstract

The present invention provides a one-way medium unit 110 including a respondent questionnaire provided to a DM receiver, a newspaper subscriber, a TV viewer, and an ARS phone number; An auto answering unit (ARS) unit 120 automatically answering a call in response to an inbound call from a caller who has reported the answering machine number and an outbound call to a responder set to answering sample data. And a contact (CMS) answering device 130 having a control unit 131 including an algorithm function for controlling the driving of the automatic answering unit 120 and the like. It is an automatic SMS response system characterized in that it comprises a main computer 140 for storing the result data of the contact response device 30 and provide a questionnaire and an automatic answering telephone number to the one-way medium unit 110 based on the result data. In addition, the present invention is initially waiting for the inbound call of the responder (a1); Reading the questionnaire voice file from the hard disk when there is an inbound call and transmitting the voice file, and receiving and recording the response when the reply of the responder comes to the voice in response to the voice transmission (a2); Confirming whether or not there is a valid input in response to the voice transmission (a3); (A4) temporarily storing the responder's reply when the reply is the FM input; (A5) sequentially transmitting the questionnaire voice file until the last questionnaire; In the last questionnaire, the method may be performed to perform step (a6) of additionally updating the temporarily stored DMP string in the database.

Description

Answering device and method

The present invention relates to a contact management system (CMS) automatic response device and method, and to enable the automatic response function to respond through one-way media such as DM, newspaper, or TV to increase information collection power in a short time. In addition, it also improves the reliability of polls by receiving responses in recording in addition to DFM input data.

In general, mass media, such as D / M, newspapers, or television, used for public opinion polls are essentially one-way media, so unlike receivers, subscribers, or viewers of messages delivered, unlike interactive media that they meet in person or persuade over the phone The opinion or testimony of the public is not known to the sender of the message, so a separate poll or hearing must be held to see how the result of the message has been reacted.

On the other hand, an automatic answering service (ARS) call can be illustrated as shown in FIG. 1, which is connected to the other party's phone to make a call according to hook on / off, ring detection from a telephone line, decoding of DTMF signals, A call circuit 10 having a call path control unit and outputting a ring detection signal and a DMP decoding signal and setting a call path according to a call control signal, and a ring detection signal output from the call circuit 10. A central processing unit 30 which outputs a call control circuit, checks message selection and mode by a DMP decoding signal, and outputs a control signal, and inputs a key and a message selection key signal according to a telephone dial and a special function; And a keyboard 60 capable of inputting a mode selection key according to recording and playback, a DRAM 50 for freely accessing, writing and reading a message, and the DRAM 50. An audio circuit 40 for reading and listening to stored messages, an ADM analysis and synthesis unit, a counter, a register, and a D / A converter are built in the chip. Analyze the message signal input through the control to the central processing unit 30 to be stored in the DRAM (50) and read the stored message data in the DRAM 50 under the control of the central processing unit 30 to synthesize It is then composed of a voice analysis and synthesis circuit 20 to transmit to the other side through the circuit to the call, and synthesize the stored message to drive the audio circuit 40. At this time, the call circuit 10 includes a ring signal detection circuit for detecting a ring signal as in an ordinary answering machine, a DMP decoder and a central processing unit 30 for decoding and outputting a DFM signal input through a telephone line. The control unit is built in a call to control the hook on / off under the control of The voice analysis and synthesis circuit 20 can exemplify T6668 and the like made by Toshiba, Japan. Although the answering machine is used as an interactive medium to replace the telephone interview method, it is difficult to reflect the opinions of various respondents because the content and scope of communication are made in a pre-made frame.

Meanwhile, as an example of a method of aggregating batch data in a main computer using a computer terminal device, as illustrated in FIG. 2, an integrated display and input device 2 and a pen arranged on an upper surface of the box-shaped body 1 may be used. Include 3). The main body 1 includes a tablet controller 10-1, an LCD controller 11, a central processing unit 12, a RAM 13, a ROM 14, a video RAM 15, a communication interface 16, and an election. The information file 17, the memory card interface 18, the audio output device 19A, and the input / output interface 19B are included. Of course, their information is provided in real time to the main computer via the communication interface 16, and receives instructions from the main computer. However, this technique is surely a convenient technique for carrying out the work between the responder and the computer, but there is no technique for obtaining data by acting as a one-way media unit. In fact, at the end of the campaign, support changes must be accurately measured every day, within a 1% margin of error, and scientific analysis of voting psychology affecting support changes can be made. It is difficult to receive more than 9604 responses in one evening that are needed to achieve%, and even if the respondents are reluctant to say why they are very sensitive to support changes, even if they say there are multiple people, it is difficult to obtain reliable short answer data. There is a limit to the number of responses that can be collected, so it is difficult to determine the number of support reserves sufficient to overcome the support gap.

The present invention seeks to solve this problem, in which one-way mass media and limited interactive media are automatic responses, which are the existing methods (D / M, newspaper, or television) that are used for public opinion surveys and the creation of public opinion or product advertisement and mail order sales. (ARS) is to provide a technology that can be utilized to create a public opinion and opinion polls or product advertisements and mail-order sales by interactiveizing the one-way mass media using a computer.

1 is a configuration diagram of an answering service telephone;

2 is a configuration diagram of a general election terminal device;

3 is a schematic structural diagram showing a concept of the present invention;

4 is a block diagram of the present invention;

5 is a flowchart of the present invention.

<Explanation of symbols for main parts of drawing>

110; One-way media 120; An answering machine

121; Public telephone network interface 122; Real time voice processor

123; DMP input / output processing unit 124; Mux

130; Contact response device 131; Control

140; Host computer

3 is a schematic structural diagram of the present invention, and includes a one-way medium unit 110 including a respondent questionnaire provided to a DM receiver, a newspaper subscriber, a TV viewer, and an ARS telephone number; Automatically answering call (ARS) unit 120 and automatic answering call in response to an inbound call from a caller who sees the answering machine number and an outbound call to a responder set to answering sample data. A contact (CMS) response device 130 having a control unit 131 including an algorithm function for controlling the operation of the unit 120 and the like; It includes a main computer 140 for storing the result data of the contact response device 30 and providing the questionnaire and the answering machine phone number to the one-way medium unit 110 based on the result data.

4 is a block diagram showing an example of the hardware of the present invention, a public telephone network interface unit 121 for interfacing inbound and outbound calls, a real-time voice processor 122 and a responder for recording and reproducing voice data in real time. An auto-responder 120 including a DMP input / output processing unit 123 for processing a DFM input / output of the; A mux 124 for allowing connection between various respondents and the auto responder 120 in a time division manner or the like; A controller 131 having an algorithm for controlling a function of the auto answering unit 120 to enable a contact response; And a main computer 140 that stores sample data of the automatic responder and response data of the respondent. The control unit 131 includes a central processing unit 132 for controlling the entire system, a hard disk 133 for storing a questionnaire voice file, real-time processing of response data, response information management, and a statistical optimization processing algorithm. It is made to include.

FIG. 5 is a flowchart illustrating an algorithm for performing a function of a contact response device of the present invention, in which an awaiting of an inbound call of a responder is performed (a1); Reading the questionnaire voice file from the hard disk when there is an inbound call and transmitting the voice file, and receiving and recording the response when the reply of the responder comes to the voice in response to the voice transmission (a2); Confirming whether the DMP input is a valid input when there is a DFM input corresponding to the voice transmission (a3); (A4) temporarily storing the respondent's reply when receiving the DFM input; (A5) sequentially transmitting the questionnaire voice file until the last questionnaire; At the last questionnaire, a step (a6) is performed to additionally update the temporarily stored DMP string in the database and wait for the inbound call again.

As described above, the present invention configured as described above records desired persuasion points, questionnaires, and automatic answering telephone numbers in one-way media unit 110 such as a DM receiver, a newspaper subscriber, and a TV viewer. In this state, the contact answering device 130 of the present invention is in a state of waiting for a calling signal (Inbound Call) from the one-way medium unit 110 (step a1). 4 and 5, if there is an inbound call through the public telephone network interface 121, the questionnaire design file and the questionnaire voice file are read and reproduced by the real-time voice processor 122, and then the voice is transmitted through the mux 124. . In addition, the reply voice of the respondent is stored in the hard disk 133 in the reverse order to the above (step a2).

On the other hand, when the responder responds in a DMP manner, it is checked whether the input is a valid (preset) input (step a3). If it is determined that the input is valid, the DMP character data is temporarily stored in a RAM in the hard disk 133 or the central processing unit 132 (step a4). The process is repeated until the last questionnaire to check whether it is the last questionnaire (step a5). If it is the last questionnaire, the stored DMP characters are added or updated in the database to accumulate them (step a6).

When comparing the contact response method of the present invention with the existing automated response investigation method, the contact response method of the present invention is to extract the subject of the survey randomly by the ratio of voters by region from the nationwide voter directory database stored in the computer and then It is similar to the existing automatic answering system in that it performs statistics by processing the response result automatically input after making a call using the automatic answering unit. In this case, the existing automatic response method uses a method of reducing demographic sociological deviations by weighting the difference according to the regional, gender, and age distributions in the survey results if they are different from the actual population census distribution. However, the artificially weighted correction method is based on the premise that the weighted and corrected statistics are consistent with the actual respondents' statistics. In some cases, the accuracy is not guaranteed. To this end, the present invention employs a statistical optimization method, which can be exemplified by a separate algorithm stored in the central processing unit 132 of the controller 131. For example, when the total number of target samples to be surveyed is determined, the target sample number of each unit cell is determined according to the distribution ratio of the actual population census by region, gender, and age (step b1). As the investigation proceeds, for each response, if the number of samples in the cell to which it belongs exceeds the target number of samples, the response is discarded (b2) otherwise the response is taken (process b3), which is the target sample for all unit cells. Investigate until the number is reached (step b4). In this way, the sample is sampled at the same rate as the distribution of the actual population census, with the sample counts of all the unit cells being the most accurate sociological results. In addition, the conventional automatic answering method relies on only hearing as it automatically makes a phone call and then connects with a voter (responder), listens to the respondent, and recognizes and responds automatically to the voter's response. In the case of a complex questionnaire, the response rate is low in the case of a complex questionnaire, and the answer is difficult to receive accurate statistics. The present invention allows the user to receive a response even by voice (recording in a digital state through the real-time voice processing unit 122). In other words, in the case of a question that is difficult to formulate a response in a complex and multiple choice form, the opinion of the respondent is freely recorded. The accuracy of the survey can be ensured.

In addition, the existing automatic response can only be unidirectionally surveyed by unilaterally dialing in and receiving voter responses. However, the present invention enables bidirectional investigation in parallel with unidirectional media such as DM newspapers, magazines, broadcasts, and the like. This allows voters to take time to voluntarily call the contact answering device for questionnaires sent to the voters by printed DM, newspaper, or over-the-air broadcasting, and then answer the question from the contact answering device when the call is connected. As a result, voters 'voluntary participation ensures the highest level of confidence in respondents' responses, which have a significant impact on the accuracy of the polls.

In addition, since the present invention has a database of various survey results, it is possible to efficiently process operations such as analyzing changes in statistics according to time changes or reprocessing by extracting only response data meeting specific conditions.

The present invention described above is not limited to the above-described embodiments and drawings, and various permutations, modifications, and changes can be made without departing from the technical spirit of the present invention. It will be apparent to those who have

As described above, the present invention interactively increases the direction of mass media such as newspapers, magazines, etc. to increase polling and public opinion of the media or product advertisement and mail sales.

Also, by optimizing the response data statistically according to the demographic location, it is possible to make the survey more reliable than the existing method. Automated response data processing reduces the cost of processing response data and increases the availability of response data. It also makes the campaign and product advertising or telesales more scientific and efficient.

Claims (4)

A one-way medium unit 110 including a DM receiver, a newspaper subscriber, a respondent questionnaire provided to the TV viewer, and an ARS telephone number; Automatically answering call (ARS) unit 120 and automatic answering call in response to an inbound call from a caller who sees the answering machine number and an outbound call to a responder set to answering sample data. A contact (CMS) response device 130 having a control unit 131 including an algorithm function for controlling the operation of the unit 120 and the like; And a main computer (140) for storing the result data of the contact answering device (30) and providing a questionnaire and an automatic answering phone number to the one-way medium unit (110) based on the result. According to claim 1, The automatic answering unit 120 is a public telephone network interface 121 for interfacing to perform inbound and outbound calls, real-time voice processing unit 122 for recording and playing voice data in real time and responders Responsive device characterized in that it comprises a DFM input and output processing unit 123 for processing the DFM input and output. Initially waiting for an inbound call from the responder (a1); Reading the questionnaire voice file from the hard disk when there is an inbound call and transmitting the voice file, and receiving and recording the response when the reply of the responder comes to voice in response to the voice transmission (a2); Confirming whether the DMP input is a valid input when there is a DFM input corresponding to the voice transmission (a3); (A4) temporarily storing the responder's reply when the response is the DMP input; (A5) sequentially transmitting the questionnaire voice file until the last questionnaire; And (a6) performing a process of additionally updating the temporarily stored DMP string in the database and waiting for the inbound call again at the last questionnaire. 4. The target sample of each unit cell according to the actual population census distribution ratio by region, gender, and age, if the total number of target samples to be surveyed is determined prior to the step (a1) of initially waiting for the inbound call of the respondent. Determine the number (step b1), and for each response, if the number of samples in the cell to which this response belongs exceeds the target number of samples for each response, discard the response (b2), otherwise take a response (process b3) The automatic response method of the SMS, characterized in that adding the process of proceeding the investigation until the target sample number of all the unit cells (process b4).