KR19990078635A - Advertising method by using computer monitor screen - Google Patents

Abstract

The present invention relates to a desktop monitor method of a computer monitor, in which a space in which a corporate advertisement or a banner advertisement can be viewed on a current computer can be seen only in a virtual space called the Internet, a Microsoft Windows series, OS. Text, pictures, videos, animations, etc. are inserted into the homepage document (HTML) format on the desktop of various computer operating systems such as os2, Mac, Unix, Linux, and so on. The advertisement or information is screensaver and re-advertised.

Therefore, the present invention can see the banner advertisement on the initial desktop of the booted computer monitor, it is effective to plant faster information and advertisements to consumers, and a larger image to companies worldwide.

In addition, as a new advertising method for providing advertisements and information on the desktop of the computer monitor, it is effective for companies to be able to access advertisements and information at a low price, and consumers at a high speed. In addition, the advertisement screen and the information screen can be continuously advertised as a wallpaper or a protected screen in a screen saver method can be continued advertising to maximize the advertising effect.

Description

Advertising method by using computer monitor screen

The present invention relates to a method of advertising the desktop of a computer monitor, and in detail, the present invention can be seen only in the virtual space of the Internet that can see the corporate advertising or banner advertising on the computer of Microsoft Corporation HTML or advertisement screens made of text, pictures, videos, and animations on the desktop of various computer operating systems (OS) such as Windows series, OS2, Mac, Unix, and Linux. By inserting it into the desktop (monitor's desktop), it is possible to immediately provide various advertisements or information.

With the explosive growth of the computer advertising market, novel advertising techniques aimed at maximizing the advertising effect are appearing one after another.

Screen advertisements and screen banner advertisements provided by computer monitors are easily accessible in places where the computer is used for a long time, such as Internet cafes, internet game rooms, schools, libraries, airports, terminals, and public places.

In addition, when a screen advertisement or banner advertisement is clicked, it is directly linked to a linked advertisement site, so that product advertisements, events and latest information provided by the enterprise can be directly accessed, and it is easy to move to another site within a short time.

1 is a flow chart illustrating an advertising method according to the existing method, since the first user or the second user is in contact with the monitor advertisement in the same order, one person can see the advertisement only once, there is a disadvantage that the advertising effect is reduced.

①. In other words, when the computer is booted to use the computer, the following system files are read.

Autoexec.bat

loadhigh c: \ windows \ command \ nlsfunc.exe c: \ windows \ country.sys

Config.sys

devicehigh = c: \ windows \ biling.sys

②. After the booting process, the first desktop screen (hereinafter referred to as the "desktop") that appears on computer operating systems (O / S) such as Windows Series, OS2, Mac, Unix, and Linux is the first. It is represented on the monitor.

③. Next, when accessing the Internet, web browsing is performed on a dedicated line (or a non-dedicated line).

④. Enter your Internet address to find the information or advertisement you want.

Ex) http://www.kipo.go.kr

⑤. When the corresponding homepage is accessed, a banner advertisement as shown in FIG. 2 is shown as an example, and when the banner advertisement is clicked, a linked home page or a site may be connected or not.

⑥. If you want to terminate the use of information If you close the web browser ends the use of information.

⑦. If you want to continue using the information, go back to the desktop and continue to see the advertising and information as described above.

⑧. If you want to shut down the computer, shut down the power supply by turning off the system shutdown button or the computer.

On the other hand, the second user using the Internet service is also used in the order of Figure 1, which goes through the same process as described above, listing the disadvantages of the conventional method of advertising and information as described above Same as

1. Banner advertising on the Internet is expensive.

2. The size and use are specified so that the price is different.

3. You can receive banner advertisements and the latest information only on the Internet, so there is almost no opportunity to see banner advertisements and the latest information without accessing the Internet.

4. You can not view banner advertisements or other information on the desktop. You can view banner advertisements or other information only when you are connected to the homepage or related sites.

5. Banner advertisements (company image advertisements and product advertisements, various event events, the latest information) not only have to access the virtual space called the Internet, but also have to go through several stages (connecting to the Internet-> address input). There is a possible inconvenience.

6. Consider the size, capacity, and placement of banner ads on the Internet.

7. There are many banner advertisements, but it is inconvenient for general users because it is slow to express.

8. After the first user has finished using the information, the second user has to follow the same procedure again.

Accordingly, the present invention focuses on the fact that the space where corporate advertisements or banner advertisements can be viewed on a current computer can be seen only in a virtual space called the Internet, and is a Microsoft Windows series, OS2, and Mac ( To provide various advertisements and information on the desktop by inserting data such as text, pictures, videos, and animations into the desktop (monitor desktop) of a computer operating system (OS) such as Mac), Unix, and Linux. It is done.

In the above description, data such as texts, pictures, movies, and animations to be inserted into the desktop are in the form of an Internet homepage document (HTML) for the purpose of making it suitable for the Internet environment.

In addition, various advertisements or information expressed on the background screen are to be expressed again in the form of a screen saver (screen saver) to increase the advertising effect.

In addition, it aims to display advertisements or information on the desktop by changing the background of the Windows computer operating system.

In addition, when the advertisement screen and / or information screen is displayed on the initial background screen or screensaver screen is clicked to be directly linked to the site and / or homepage.

1 is a flowchart of a conventional advertising method.

2 is a view showing an embodiment of a banner advertisement.

Figure 3: Wallpaper advertising flow chart in the present invention.

4 is a repeating advertisement flow chart by the background screen in the present invention.

5 is a background screen advertisement flow chart by the screen saver in the present invention.

6 is a complete advertising flow chart of the present invention.

Hereinafter, the preferred technical configuration and working relationship of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 3 is a background advertisement sequence of the present invention. When an HTML extension, which is an Internet homepage document format, is clicked on a desktop of various computer operating systems, attributes thereof appear on the desktop.

The HTML file may be a commercial or non-commercial computer program such as a web editor such as Namo, Coffee Time, or Hot Dog; Text and images (bmp, jpg, gif, tif, tiff, awd, jpe, jpeg, pcx, dxc, xif, etc.) with various word processor programs such as Hangul Hangul, MS-WORD, Hunminjeongeum, Ilsacheonri, Notepad, and WordPad. In the case of web browsers or Windows series such as Internet Explorer or Netscape Navigator by creating an advertisement screen (or information screen) by wif) or video (mov · avi) or animation, the advertisement screen produced in Control Panel → Display → Change Desktop (Or an information screen) is specified so that the advertisement screen or information screen is displayed on the initial desktop of the booted computer.

On the other hand, when the computer is turned on in the present invention, the following system file is read (in the same manner as in the prior art).

Autoexec.bat

loadhigh c: \ windows \ command \ nlsfunc.exe c: \ windows \ country.sys

▶ config.sys

devicehigh = c: \ windows \ biling.sys

After the booting process, the banner advertisement or information screen is displayed on the initial background screen displayed on the screen of the monitor so that the user can see it visually.

In the present invention, when the computer is connected to the Internet by a dedicated line, the Internet connection and the Internet address (domain address, etc.) using a web browser are not required as in the prior art, so the steps can be greatly reduced, and the banner expressed on the initial desktop is displayed. When you click on the advertisement (⑥), you are directly connected to the home page or the corresponding site, so there is no need to run a web browser or enter a domain name or Internet address as in the prior art.

On the other hand, when executed in the conventional method as shown in FIG. 1, it is cumbersome and time consuming because it passes through several steps since information and advertisements can only be seen through steps 3 and 4.

In addition, a plurality of banner advertisements can be expressed at an appropriate location on the initial desktop, and in this case, clicking on a desired information window or advertisement window leads directly to a linked home page or site, thereby acquiring corresponding information or advertisement.

In addition, when the advertisement or information use is terminated, the web browser may be terminated. If the system is terminated, the system is terminated by simply leaving.

On the other hand, Figure 4 shows that the advertising effect is enhanced by the repetition of the background advertisement screen of the present invention. In other words, when the first user turns on the computer, the background wallpaper and banner advertisement are displayed on the initial desktop as described above.If the user just exits, the advertisement effect is doubled because the screen saver is executed again after a few minutes. If you leave it as wallpaper, the viewer later sees both the desktop banner advertisement and the desktop advertisement, which doubles the advertising effect.

In addition, even when the system is shut down, you can see the desktop banner advertisement and the desktop advertisement, and when the second user turns on the computer, the screen saver can see the background advertisement screen as described above.

In the above, the first user sees the wallpaper advertisement one to two or more times, and the second user has the advertisement effect of viewing the wallpaper advertisement two to three times or more.

5 is a flowchart illustrating a repeating wallpaper advertisement by the screensaver of the present invention. When the user boots the computer, the advertisement is displayed on the wallpaper as described above, so that the banner advertisement and the desktop advertisement can be viewed. For example, screensavered advertisements appear on the screen when you do other work or move on the computer for a short time, so that the user can return to the computer or view the screen again.

Also, if the user just leaves, the screensaver will run a few minutes later to see the desktop banner ad and the desktop ad, and if the person just leaves the desktop, he can see the desktop banner ad and the desktop ad. Will be.

In addition, even when the system is shut down, you can see the desktop banner advertisement and the desktop advertisement.

In the present invention, when the first user views the screensaver advertisement three to four times or more, the next time the user sees the screensaver advertisement four to five times or more, the desktop banner advertisement and the desktop advertisement on the desktop are finished. Can be seen. Then, if you move briefly, the screensaver will run again. It will also repeat this path and continue to rotate.

In addition, even if the system is terminated, the desktop banner advertisement and the desktop light on the desktop to see once again, the advertising effect is enhanced.

On the other hand, due to the rapid spread of computers, computers have been installed in a space that is easily accessible to the general public, such as Internet game rooms, Internet cafes, etc., but there is no computer background advertisement containing the contents of the company or products. However, when using the present invention can increase the advertising effect by dramatically increasing the image of the product put out by the company on the computer background screen, can increase the image of the company or product, where the company or the product is turned on for a long time It will be easier to reach consumers at low cost.

In addition, consumers can easily access products, advertisements, events, etc. produced by companies in computer background advertisements and computer background banner advertisements, and can catch the attention of many people at a lower price than any existing advertisements. .

In addition, in the 21st century, the information society is connected to the network, and if the public place or a place where a lot of people gather or where the Internet information is needed, the present invention will be easily connected to the Internet network.

In addition, since the present invention is expressed in the form of a homepage on the desktop, if the user is connected to a network, the necessary information can be immediately seen, and thus, the necessary information can be easily found.

Conventional banner advertisements were only seen on the Internet, but the background advertisement and the background banner advertisement according to the present invention are represented on the desktop of a computer having an operating system. It is not affected by size, capacity and placement, and can go anywhere in the world where the computer is open, so there is a global advertising effect.

In addition, a banner advertisement can be directly exported to the desktop without a banner advertisement through several steps, thereby greatly improving the image of a product advertisement presented by a company.

In addition, if it is connected by a dedicated line, the speed is considerably fast and not boring, so the user can increase rapidly. As it uses HTML suitable for the Internet environment, text, video, picture, banner advertisement can be seen in the document. Screen ads, background banner ads, and screensavers have the advantage that any computer can be advertised at a low price.

As described above, the present invention can directly view banner advertisements on the desktop of the monitor displayed by the computer operating system (OS), so that consumers can have faster information and advertisements, and companies can plant larger images all over the world. have.

In addition, the new advertising method of advertising on the desktop of the computer monitor has the effect that the enterprise can provide a low price, fast and excellent quality advertising to consumers.

In addition, it is possible to continue advertising by advertising on the desktop can have the effect of maximizing the effect of the advertisement.

Claims (5)

A desktop of a computer monitor characterized by inserting an advertisement screen consisting of texts, pictures, videos, animations, etc. on the desktop of the computer operating system to display advertisements and / or information on the initial desktop of the booted computer. Advertising method using. The method of claim 1, wherein the advertisement screen and / or information screen to be inserted into the desktop screen is a homepage document format (HTML). The method according to claim 1 or 2, wherein the advertisement or information is displayed again by a screen saver (screen saver). The method of claim 1 or 2, wherein the advertisement or the information is displayed on the desktop by changing the desktop of the Windows computer operating system. The method according to claim 1 or 2, wherein when an advertisement screen and / or information screen is clicked, the advertisement screen and / or information screen is directly connected to the corresponding site and / or homepage.