JP5552992B2 - Electronic flyer display device, electronic flyer display method, and program - Google Patents

Description

  The present invention relates to an electronic leaflet display device or the like for displaying an electronic leaflet in cooperation with detailed information content such as a promotional video.

  Currently, electronic leaflets that are digitized from paper media and that can be viewed on PCs (personal computers), digital televisions, mobile phones, mobile terminals, game machines equipped with communication functions, and the like have been put into practical use. The electronic flyer is browsed by a browsing application called a viewer. In a general electronic flyer viewer, in addition to image enlargement / reduction, scrolling function, etc., a link function that links to another WEB site by performing a specific operation (for example, mouse click) at a specific position of the image. Have Attempts have been made to use such a link function to guide each product listed on an electronic flyer to a product purchase page on an EC site.

For example, Patent Document 1 describes that when a detailed display icon of an electronic flyer publication is designated, a still image, text, moving image, data, or electronic publication hyperlinked to the detailed information icon is provided. ing.
Further, Patent Document 2 discloses, from document data edited by a DTP (Desk Top Publishing) system, attribute information (character box, image, etc.) of component parts (paper box, character font, style, size) on a paper surface. Efficiently obtain position information (start point coordinates and end point coordinates if the component area is rectangular) based on the image file extension, file name, number of characters in the file name, etc. The technology is described. Also, a technique for setting link information is described as one form of using the acquired positional information of component parts.

JP 2006-277297 A JP-A-2005-208706

  However, when link information is set for a specific area or component of an electronic flyer, when the electronic flyer is reduced and displayed using the reduced display function of the viewer, the link area set on the flyer surface is also reduced. Sometimes, it was difficult to distinguish. In addition, since it is necessary to perform an input operation with a mouse or the like on a reduced small area, the operation is difficult, and another link may be clicked by mistake. On the other hand, when viewing a flyer, the user zooms out so that the entire flyer is displayed, and displays the enlarged product when he wants to take a closer look at a specific product among the products on the page. Tend.

  The present invention has been made in view of such problems, and enables an operation according to the user's browsing intention to be performed in conjunction with the operation of the electronic leaflet, thereby improving the operability of the electronic leaflet. It is an object to provide an electronic flyer display device and the like that can be used.

In order to solve the above-described problem, a first invention is an electronic leaflet display device that displays an electronic leaflet and executes an action set in association with a component of the electronic leaflet according to a user operation. The display means for displaying the screen image data stored in the first storage area, the electronic flyer data is read, and the electronic flyer component is defined as a component object that is an object to be handled by the electronic flyer display device. Electronic leaflet initialization means for storing in the second storage area,
Reading the setting information attached to the electronic flyer data, and for some of the component objects, the action including the content of the action caused accompanying the component object , the display magnification range condition, and the operation start condition An action setting means for setting an activation condition to be activated, an operation input means for inputting an interactive operation for the electronic flyer being displayed, and reading out the component object stored in the second storage area An electronic leaflet initial display condition, or display control means for creating screen image data of an electronic leaflet according to the interactive operation input and storing it in the first storage area, and the activation condition by the input of the interactive operation When there is a component object that satisfies An operation control means for executing the action, an electronic flyers display device, characterized in that it comprises a.

In the electronic leaflet display device according to the first aspect of the present invention, the components of the electronic leaflet are read as component objects, and the contents of actions caused by the component objects and the actions of some of the component objects are also described. An activation condition for activating is set in advance. The activation condition includes a display magnification range condition and an operation start condition. The display control means reads out the component object when an interactive operation for the electronic flyer being displayed is input, and displays the initial display condition of the electronic flyer or the screen image data of the electronic flyer in accordance with the interactive operation input. Create and display. At this time, if the component object that satisfies the activation condition exists by the input of the interactive operation, the operation control means executes an action set for the component object.

  Thereby, it becomes possible to perform different operation | movement linked with operation to an electronic leaflet. Therefore, it becomes possible to perform smooth operation switching according to the user's browsing intention, and operability is improved. In addition, since more dynamic display is possible, an electronic leaflet full of interest can be provided, and an improvement in sales promotion effect can be expected.

The front Symbol activation conditions than including the condition and operation start condition of the display magnification range, Ru can be changed information to be presented in conjunction with the scaling operation by Yu over THE. Therefore , it is possible to execute different operations depending on whether a specific product (component) or area is enlarged to view the product in detail, and when it is reduced to view the entire electronic leaflet. It becomes. In the case of a conventional electronic leaflet display device, link information (action) is associated with a single component regardless of the display magnification. However, in the present invention, a plurality of components are associated with the same component. Since it is possible to link the actions, the amount of information linked from one electronic flyer becomes diverse, and a more dynamic and interesting electronic flyer can be provided. As a result, improvement of sales promotion effect can be expected.

In the first invention, it is preferable that the operation start condition includes a state in which any component object for which an action is set by the action setting unit is being displayed or newly displayed.
As a result, if the component object is displayed at a predetermined display magnification, the action set by using it as a trigger is executed. It becomes possible to carry out smoothly in conjunction with.

In the first invention, it is preferable that the operation start condition includes a state in which any one of the component objects for which an action is set by the action setting unit is clicked with a mouse.
In addition, the operation start condition may include a state in which any component object for which an action is set by the action setting unit is mouse-overed.
When the condition that the mouse is clicked is used as the operation start condition, a predetermined action can be started by an operation that clearly expresses the user's intention, such as a mouse click. it can.
In addition, when an operation start condition is a state in which the mouse is over, a user browsing the electronic leaflet can start a predetermined action smoothly and actively just by performing an operation of moving the mouse. Even if it is not an operation that clearly represents the user's intention such as a mouse click, related information can be presented to the user, which can contribute to the improvement of the advertising / advertisement effect.

  The content of the action is information specifying whether to open a specific file, execute a specific program, or request and display a specific Internet resource, or add a new component object, or a specific component It is desirable to include information specifying any one of deletion of an object, validation, invalidation, and change of an attribute value of a specific component object. This makes it possible to acquire and display necessary information by opening and presenting specific files such as detailed images in conjunction with the operation of electronic leaflets, executing specific programs, and accessing Internet resources. . In conjunction with the operation of the electronic flyer, a component object that did not exist appeared, a component object that existed was deleted, a component object that was not displayed was displayed, It is also possible to hide the component object that has been displayed, or change the link destination information of the product image, which is one of the attribute values, and display a different product image as the component object.

In the first invention, the electronic leaflet initialization means also defines a banner object, which is an object that is not controlled by the display control means, as a handling target object, and stores it in a third storage area. In addition, it is preferable to include banner display means for creating a banner image from the banner object stored in the third storage area and superimposing the banner image on the screen image stored in the first storage area.
As a result, in addition to the electronic leaflet, related information, notification information, and the like can be displayed as a banner image, so that the information can be diversified and easily displayed.

The content of the action is one of adding a new banner object, erasing a specific banner object, enabling a specific banner object, and invalidating a specific banner object. It is desirable to include the above.
As a result, when a user viewing an electronic flyer performs a display magnification change operation or a predetermined operation, if a certain component object satisfies the display magnification range condition and the operation start condition, a specific banner is displayed or erased. Can be enabled, enabled, or disabled. Thereby, the operation of the banner object of the electronic leaflet can also be controlled, and information can be displayed dynamically and with good browsing properties.

A second invention is an electronic leaflet display method for displaying an electronic leaflet and executing an action set in association with a component of the electronic leaflet in response to a user operation, wherein the electronic leaflet is displayed in the first storage area. A display step for displaying screen image data to be stored; an electronic leaflet initialization step for reading electronic leaflet data, defining a component of the electronic leaflet as a component object, and storing the component in a second storage area; and the electronic leaflet The setting information attached to the data is read, and the action including the content of the action caused by the component object , the display magnification range condition, and the operation start condition is activated for some of the component objects. Action setting step to set activation conditions to be activated and dialogue with the electronic flyer being displayed An operation input step for inputting an operation, and the component object stored in the second storage area are read out, and electronic flyer initial display conditions or electronic flyer screen image data in accordance with the interactive operation input A display control step of creating and storing in the first storage area, and when the component object that satisfies the activation condition by the input of the interactive operation exists, an action set for the component object is And an operation control step to be executed.

According to the second invention, the component part of the electronic leaflet is read as a component object, and the content of the action caused by the component object and the action activated for some of the component objects And when an interactive operation is input to the electronic leaflet being displayed, the component object is read out, and the electronic leaflet according to the initial display condition of the electronic leaflet or the interactive operation input. Create and display screen image data. The activation conditions include a display magnification range condition and an operation start condition. If the component object that satisfies the activation condition exists by the input of the interactive operation, the action set for the component object is executed.

Thereby, it becomes possible to perform a different operation in conjunction with the operation of the electronic leaflet. Therefore, it becomes possible to perform smooth operation switching according to the user's browsing intention, and operability is improved. In addition, since more dynamic display is possible, an electronic leaflet full of interest can be provided, and an improvement in sales promotion effect can be expected. The activation conditions include the display magnification range condition and the operation start condition, so that the information presented in conjunction with the enlargement / reduction operation by the user can be changed. ) And an area can be enlarged and a different operation can be executed depending on whether the area is displayed in a reduced size so that the entire paper surface of the electronic leaflet can be viewed.

A third invention is a program described in a computer-readable format, a display step for displaying screen image data stored in the first storage area, and a configuration of an electronic leaflet by reading electronic leaflet data An electronic leaflet initialization step for defining a component as a component object and storing it in the second storage area, and setting information associated with the electronic leaflet data are read, and some of the component objects are stored in the component object. An action setting step for setting the contents of the action caused by the incident, the activation condition for activating the action including the condition of the display magnification range and the operation start condition, and the interactive operation for the electronic flyer being displayed are input. An operation input step to be performed and the structure stored in the second storage area. A display control step of reading out a part object, creating screen image data of the electronic leaflet according to the initial display condition of the electronic leaflet or the interactive operation input, and storing it in the first storage area, and the input of the interactive operation When the component object satisfying the activation condition exists, the program causes the computer to execute a process including an operation control step for executing an action set for the component object. is there.

  According to the third invention, since a general-purpose computer can be used as the electronic leaflet display device of the first invention, it is practical.

  According to the present invention, it is possible to perform an operation according to the user's browsing intention in conjunction with the operation of the electronic leaflet, thereby providing an electronic leaflet display device and the like that can improve the operability of the electronic leaflet. .

The block diagram which shows the hardware constitutions of the electronic leaflet display device 1 The figure explaining an example of the change of the detailed information content according to the display magnification of the electronic flyer 3 Display example of electronic flyer 3 The figure which shows an example of the setting information 7 preset about the electronic leaflet 3 A flowchart explaining the flow of electronic leaflet display processing

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

First, the configuration of the electronic leaflet display device 1 will be described with reference to FIG.
The electronic leaflet display device 1 of the present embodiment is a device that displays the electronic leaflet 3, and is realized by various electronic devices such as a computer, a digital television, a mobile phone, a mobile terminal, and a game machine equipped with a communication function. . An electronic flyer viewing viewer (hereinafter referred to as a viewer) is installed in the electronic flyer display device 1, accesses the electronic flyer distribution server via the network 19, acquires data relating to the electronic flyer 3, and performs various kinds of browsing of the electronic flyer 3. Execute the process. For example, the electronic leaflet display device 1 displays the electronic leaflet 3, performs enlargement / reduction display of the electronic leaflet 3, or is preset in a component (such as a character box or a product image) or an area in the electronic leaflet 3. The setting information (link information, etc.) being read is read and an operation corresponding to the display magnification is performed.

In this specification, the electronic leaflet 3 refers to the image of the leaflet displayed on the viewer screen by the function of the viewer, and the data content itself having a certain logical structure for generating such an image, or It is assumed that the image and data content itself can be designated as a computer resource (for example, a file).
The electronic leaflet 3 (electronic leaflet data) as data is a collection of component parts such as a letter box of a leaflet, a product image, and the like. A component object is a handling target (display control target) of the electronic flyer display device 1, and includes a definition such as shape and size when displayed and various other attributes given to each component. Say.
In addition, the electronic leaflet 3 is detected as an occurrence of an event on the display screen when a physical event generated by operating the input unit 15 of the electronic leaflet display device 1 is transmitted to the viewer through the hardware / OS. Contains program code that describes event processing for the hour.

Further, objects handled by the viewer may include a banner object in addition to the above-described component object. The banner object is displayed in a different area (banner display unit 33) from the component of the electronic leaflet 3 on the viewer screen, and its control is also different from the control of the component object. For example, even when an enlarged display operation is input to the electronic leaflet 3, the display size of the banner object is not changed and the original display size is maintained.
Further, in the present invention, the electronic leaflet 3 includes a digital catalog or the like in which information such as products is posted over a plurality of pages.

  The electronic flyer browsing viewer (viewer) may be a dedicated viewer program corresponding to an Internet protocol such as HTTP, or may be realized by a software module that provides an interactive browsing function in cooperation with a Web browser.

  As shown in FIG. 1, the computer which is one embodiment of the electronic leaflet display device 1 includes, for example, a control unit 11, a storage unit 12, a media input / output unit 13, a communication control unit 14, an input unit 15, and a display unit 16. The peripheral device I / F unit 17 and the like are connected via the bus 18. Further, the electronic leaflet display device 1 is connected to a local area network (LAN), a wide area network (WAN), the Internet, or the like via the communication control unit 14 and communicates with an electronic leaflet distribution server (not shown). Is possible.

The control unit 11 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The CPU calls and executes a program stored in the storage unit 12, ROM, recording medium or the like to a work memory area on the RAM, drives and controls each device connected via the bus 18, and the electronic leaflet display device 1. The processing performed by is realized.
The control part 11 performs the electronic leaflet display process (refer FIG. 5) mentioned later.
The ROM is a non-volatile memory and permanently holds a computer boot program, a program such as BIOS, data, and the like.
The RAM is a volatile memory, and temporarily stores programs, data, and the like loaded from the storage unit 12, ROM, recording medium, and the like, and includes a work area used by the control unit 11 for performing various processes.

  The storage unit 12 is an HDD (hard disk drive), and stores a program executed by the control unit 11, data necessary for program execution, an OS (operating system), and the like. As for the program, an application program to be executed by a computer such as a control program corresponding to an OS (operating system) and an electronic leaflet browsing program (viewer) including an electronic leaflet display process described later is stored.

The media input / output unit 13 (drive device) inputs / outputs data, for example, a CD drive (-ROM, -R, -RW, etc.), DVD drive (-ROM, -R, -RW, etc.), MO drive, etc. And other media input / output devices.
The communication control unit 14 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the computer and the network 19. The communication control unit 14 controls communication with other computers via the network 19. For example, communication connection is established with an electronic flyer distribution server, an EC site management server, and the like via the network 19.

The input unit 15 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad. An operation instruction, an operation instruction, data input, and the like can be performed on the computer via the input unit 15.
The display unit 16 is a display device such as a liquid crystal panel, a logic circuit for realizing a video function of a computer in cooperation with the display device (a display memory (first storage area) called a video RAM, a video adapter, etc.) Including).
The input unit 15 may include a touch panel type operation input unit configured integrally with the display unit 16.

  In the present invention, the operation on the electronic leaflet 3 is performed by an interactive operation including a mouse click operation and a mouse over operation on each part on the viewer screen. When a touch panel type operation input unit is provided on the viewer screen, a touch operation on the screen corresponds to a mouse operation.

The peripheral device I / F (interface) unit 17 is a port for connecting a peripheral device to the computer, and the computer transmits and receives data to and from the peripheral device via the peripheral device I / F unit 17. The peripheral device I / F unit 17 is configured by USB, IEEE 1394, RS-232C, or the like, and usually includes a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless.
The bus 18 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

  Here, with reference to FIG.2 and FIG.3, the electronic leaflet 3 in this invention is demonstrated. The electronic flyer 3 includes product images, product prices, application numbers, etc. for one or more products, as well as event names, notification information, and the like. A character box, a product image, and the like indicating the information contents are each handled as a component object. Setting information 7 to be described later is set in advance for some or all of the component parts of the electronic leaflet 3 of the present embodiment. The setting information 7 is defined along with the source code of the electronic leaflet 3 and is not displayed on the viewer screen.

Here, the basic operation of the electronic leaflet browsing program (viewer) will be described.
When an electronic leaflet to be displayed is specified and the viewer is activated, the CPU of the control unit 11 of the electronic leaflet display device 1 accesses a predetermined electronic leaflet server and reads electronic leaflet data. Next, the CPU defines each component of the electronic leaflet as a component object based on the read electronic leaflet data, and stores it in the RAM (second storage area) of the control unit 11. The control unit 11 creates screen image data for displaying the component object stored in the second storage area in a display state according to preset information, and creates the first storage area (display memory). ; Stored in video RAM or the like. The screen image data stored in the first storage area is sequentially displayed on the leaflet display unit 31 (see FIG. 3) in the viewer screen.
The electronic leaflet 3 is enlarged or reduced within a predetermined magnification range (magnification range) according to the user's operation. When an operation for changing the display state of the leaflet is input from the input unit 15 in this way. The control unit 11 creates (redraws) the screen image data so as to display the above-described component object in a display state in accordance with the input operation instruction, and the first storage area (display memory, video) RAM). The stored new screen image data is sequentially output to the leaflet display unit 31 (see FIG. 3) in the viewer screen, and the display content of the viewer screen is updated.

  The example of FIG. 2 shows an example in which the display magnification for displaying one product in the electronic leaflet 3 on the entire display screen is 100%, and the display magnification for displaying the entire electronic leaflet 3 on the entire display screen is 25%. . However, the enlargement / reduction ratio is not limited to this example, and other magnifications may be used. Further, the image may be displayed in a reduced size smaller than 25%, or may be displayed in an enlarged size larger than 100%.

As shown in FIG. 3, the viewer screen of the electronic flyer 3 includes a flyer display unit 31 that displays the electronic flyer 3 described above, and a magnification operation input unit 35 that receives an interactive operation from the user. . Moreover, you may make it have the banner display part 33 which displays the information relevant to the electronic leaflet 3 in a banner format. On the flyer display unit 31, the paper surface of the electronic leaflet 3 (here, the “paper surface” means the product posting surface) is displayed at the display magnification specified by the magnification operation input unit 35. Also, the banner display unit 33 displays one or more icons embedded with link information to store or product advertisements or information to be placed specially. The banner display unit 33 performs a display operation under control different from the display control of the leaflet display unit 31. That is, the object handled by the viewer of the present invention includes a component object displayed on the flyer display unit 31 and a banner object displayed on the banner display unit 33. The banner object is a storage of the above-described component object. It is stored in a storage area (third storage area) different from the area. The control unit 11 creates a banner image from the banner object, and superimposes it on the screen image stored in the first storage area (display memory; video RAM, etc.), so that the banner is displayed in the viewer screen. To display.
When an icon (banner object) displayed on the banner display unit 33 is designated with a mouse or the like, the control unit 11 starts a banner action. For example, the information of the link destination set in the banner object is read and displayed in a window different from the viewer screen, or the linked banner is acquired and displayed in another window of the browser. In addition, predetermined detailed information content corresponding to the display magnification of the electronic flyer 3 may be displayed on the banner display unit 33 by processing to be described later.

  For example, a user interface (magnification operation input unit 35) displayed on the viewer screen as shown in FIG. 3 may be used to input the display magnification change operation of the electronic flyer 3, or the electronic flyer display device 1 may be used. When a touch panel type input unit is provided, the touch panel may be performed by a pinch operation of the touch panel. In addition, it is good also as a numerical input of the designated magnification from a keyboard.

  In the present embodiment, the electronic leaflet data includes, for some of the component objects of the electronic leaflet 3, the content of the action caused accompanying the component object and the operation start condition for starting the action of the action. It has as setting information 7. The electronic leaflet display device 1 displays each component object in a predetermined display state. Further, when an interactive operation for the electronic leaflet being displayed is input, the display state of the component object is updated. For any component object, if the display magnification condition and the operation start condition set in the setting information 7 are satisfied, an action according to the action content set in association is executed. To do.

The operation start condition includes a display condition and a dialog operation state condition. The condition of the interactive operation state includes (1) a state in which any component object set as the setting information 7 is being displayed or newly displayed in a state satisfying the condition of the display magnification range, and (2) setting A state in which the mouse is clicked in a state where the condition of the display magnification range is satisfied with respect to any of the component objects set as conditions for information 7, and (3) for any of the component objects set as conditions as setting information 7 And a mouse-over state in a state where the display magnification range condition is satisfied. The mouse over operation means that the mouse pointer enters the area of the component equipment object. When a touch panel type input unit is used, a touch operation with a finger or a touch pen corresponds to a click operation.
In addition, the content of the above-mentioned action includes opening a specific file, executing a specific program, requesting and displaying a specific Internet resource, adding a new component object, deleting a specific component object, Any one of actions such as validation and invalidation of the component object and change of the attribute value is included.
“Add” of a component object means that a component object that did not exist before appears, “Delete” means that a component object is deleted, and “Enable” means that it is displayed so far The component object that has not been displayed is displayed. “Invalidation” means that the component object that has been displayed is not displayed. “Change of attribute value” means changing part or all of the attribute value, such as switching the link destination information of the product image that is one of the attributes of the object.

  For example, as a result of changing the display magnification of the leaflet display unit 31 of the electronic leaflet 3 by the user's operation, a certain component object is displayed in a state satisfying the conditions of the display magnification range, or in addition to this, by an input operation or the like When the operation start condition is satisfied, the electronic leaflet display device 1 opens a specified file, executes a specified program, or requests and displays a specified Internet resource as a corresponding action. The contents of the file or Internet resource may be displayed in a separate window, or may be displayed in the product image frame of the displayed electronic leaflet 3 or the like. Alternatively, as an action, a new component object may be added, a specific component object may be deleted, a specific component object may be validated, invalidated, or an attribute value may be changed.

  Further, the action may include addition of a new banner object, deletion of a specific banner object, validation of a specific banner object, or invalidation of a specific banner object.

For example, in the example of FIG. 2, when the electronic leaflet 3 is displayed at a magnification of 25%, the entire leaflet surface of the electronic leaflet 3 is displayed in a size that is displayed in the viewer screen. At this time, the detailed information content other than the leaflet surface is not displayed, and the initial display information of the electronic leaflet 3 is displayed.
This is an operation reflecting the user's intention to view the entire leaflet when the reduced display is performed.

  When the magnification is changed to 50%, a part of the leaflet surface of the electronic leaflet 3 (about half of the leaflet surface) is enlarged and displayed on the leaflet display portion 31 of the viewer screen, and further changed to a magnification of 75%. Then, one genre (for example, a product genre such as “fresh food”, “beverage”, “daily necessities”, etc.) in the electronic leaflet 3 is enlarged and displayed on the leaflet display unit 31. At this time, for example, the detailed information content displayed on the banner display unit 33 is switched in conjunction with the change of the display magnification (50%, 75%, etc.). For example, as shown in FIG. 3A, when the component object indicated by the mark 37 is changed to a display magnification of 50% and displayed, as shown in FIG. The display content is switched to an icon indicating information related to the product in the mark 37. In the banner image (product related information) displayed on the banner display unit 33, link information for displaying the product detailed information is embedded (set), and the product detailed information is read based on the link information according to the user's operation. It can also be displayed in a separate window.

  As shown in FIG. 3C, when the electronic leaflet 3 is further enlarged and displayed at a magnification of 100%, one product is displayed in a size displayed on the entire display screen. At this time, the electronic leaflet display device 1 reads and reproduces the moving image 39 relating to the product being displayed on the leaflet display unit 31 as the detailed information content.

In order to switch display information according to such display magnification, setting information 7 is preset in the electronic leaflet 3.
FIG. 4 is an example of setting information 7 defined in advance in the electronic leaflet 3.

In the setting information 7 (action setting information), the area (components) corresponding to the display magnification range 73 and the range of the display magnification range 73 with respect to the areas (coordinates 71 and 72) indicating the component object of the electronic leaflet 3. The action (action) 75 performed when the (object) is displayed, the operation start condition 74 for starting the action 75, and the content (file, program, Internet resource, etc.) designated by the action 75 correspond to each other. Is set.
In the present invention, an activation condition for activating the action 75 is set by combining the condition relating to the display magnification range 73 and the operation start condition 74. “1” or No. This includes the case where all magnifications are specified as a condition relating to the magnification range 73 as in “3”.
The setting information 7 does not need to be set for all the component parts objects of the electronic leaflet 3, and the setting information 7 may be set for some of the component parts objects.

  For example, the area is a rectangular area determined by coordinates 71 and 72 of two points in the viewer screen. No. of the setting information 7 in FIG. The area set to “1” is a rectangular area defined by the start point coordinates (400, 300) and the end point coordinates (500, 400). The area set to “2” is a rectangular area defined by the start point coordinates (200, 250) and the end point coordinates (350, 300).

A magnification range is set in the display magnification range 73. For example, setting No. For “2”, a magnification range of “75”% to “200”% is set. Setting No. For “4”, a magnification range of “25”% to “75”% is set. Setting No. For “5”, a magnification range of “76”% to “200”% is set. Setting No. “4” and setting No. In “5”, different magnification ranges are set for the same area.
The area where the display magnification range 73 is not set is applied to all magnification ranges. That is, the same operation (action) is performed regardless of the display magnification in the area where the display magnification range 73 is not set.

  The operation start condition 74 is a condition for starting the action 75, and a display state condition or a condition related to an interactive operation is set. The display state condition means that any of the component objects for which the action 75 is set is being displayed or is newly displayed. Further, the condition related to the interactive operation means that any of the component objects for which the action 75 is set is in a state in which an interactive operation such as “mouse click” or “mouse over” is input. In addition to this example, various operation start conditions 74 may be set.

  The action (action) 75 is an action executed by the electronic leaflet display device 1 when the electronic leaflet 3 is displayed at the display magnification associated with the component object (area 71, 72) and the operation start condition 74 is satisfied. It is. Examples of the action 75 include displaying a detailed image (opening a specific file, executing a specific program, or requesting and displaying an Internet resource), adding a new banner object, deleting a specific banner object, and a specific banner. Validate an object, invalidate a specific banner object (banner display or deletion on the banner display unit 33), add a new component object, delete a specific component object, validate a specific component object , Invalidation, change of attribute value, etc. are set. An example of the change of the attribute value includes switching of information (product image) displayed on the corresponding component object.

  The content 76 is detailed information content associated with the component object, and stores link destination information such as still image data, moving image data, a banner source code, an object ID, an Internet resource URL, and the like.

  The setting information 7 is read when the control unit 11 reads the data of the electronic leaflet 3. The control unit 11 determines the activation condition including the display magnification condition of the component object object and the operation start condition 74 based on the setting information 7, and the action 75 set in association with the activation condition is set. Execute.

Next, the operation of the electronic leaflet display device 1 will be described with reference to FIG.
FIG. 5 is a flowchart for explaining the flow of the electronic leaflet display process.

The electronic leaflet display device 1 accesses an external electronic leaflet distribution server via the network 19 and acquires electronic leaflet data.
When the electronic leaflet display device 1 acquires the electronic leaflet data, the control unit 11 starts a viewer, reads the acquired electronic leaflet data, and performs an initialization process for defining the component of the electronic leaflet 3 as a component object. (Step S1). After the initialization process, the control unit 11 creates screen image data according to preset attributes and display conditions, stores the screen image data in the display memory, and displays the electronic leaflet 3 (step S2).

  In a state where the electronic flyer 3 is displayed on the viewer screen, the control unit 11 receives an event input from the user (step S3). For example, when the magnification operation input unit 35 in the viewer screen is operated (step S2; Yes), the control unit 11 redraws the screen image data for displaying the electronic leaflet 3 at the display magnification according to the operation. The display is updated (step S3). Also, mouse operations and touch operations on the screen are accepted as input events.

  In addition, the control unit 11 monitors an activation condition for activating the action 75, that is, a condition regarding the display magnification of each component object displayed on the electronic leaflet 3 (magnification range 73) and an operation start condition 74. If the condition regarding the display magnification (magnification range 73) and the operation start condition 74 are satisfied (step S4; Yes), the operation (action) 75 set in association with the component object that satisfies the condition. Is executed (step S5). The control unit 11 redraws the screen image data according to the operation (action) 75 (step S6) and displays it (to step S2).

For example, in the setting information 7 of FIG. A component object (component object specified by coordinates (200, 250) and coordinates (350, 300)) set to “2” is displayed in a state of a magnification “75-200 (%)” And Since the operation start condition set for this component object is “display”, the set action 75 is executed when displayed with the magnification “75-200 (%)”. The content of the action 75 is “detailed image”, and the file name “yyy.jpg” of the content 76 specified as the detailed image is specified. The control unit 11 executes a program for opening the file “yyy.jpg”, opens the file, and displays it in another window or the like.
Also, for example, the No. of the setting information 7 in FIG. For component objects set to “1” (component objects specified by coordinates (400, 300) and coordinates (500, 400)), no magnification is specified, and “mouse over” is set as the operation start condition. It is specified. Therefore, when this area (component object) is displayed at any magnification and a mouse-over operation is input, the set action 75 (display of the detailed image file “xxx.jpg”) is executed. The Also, for example, the No. of the setting information 7 in FIG. For the component object set to “4” (the component object specified by the coordinates (100, 200) and coordinates (150, 250)), “25-75 (%)” is specified as the magnification range 73, “Mouse click” is specified as the operation start condition. Therefore, when a mouse click operation is input in a state where the corresponding component object is displayed at a magnification within the magnification range of “25-75 (%)”, the set action 75 (to the banner display unit 33) is input. (Additional display of a new banner image) is executed. A file “zzz.xml” is designated as the banner object. When adding a new banner object, a banner image is created from the designated banner object, and a screen image in which the banner image is superimposed on the screen image data of the electronic flyer 3 is redrawn and displayed.

Also, for example, in the setting information 7 of FIG. The component object set to “6” (the component object specified by the coordinates (50, 100), coordinates (50, 150)) is designated “150-(%)” as the magnification range 73, and the operation “Display” is specified as the start condition. For this reason, when the corresponding component object is displayed at a magnification of “150% or more”, the set action 75 (validation of the component object “A0001”) is executed.
Also, for example, in the setting information 7 of FIG. For the component object set to “10” (the component object specified by the coordinates (300, 50) and coordinates (350, 100)), “150 − (%)” is specified as the magnification range 73, and the operation “Mouse click” is specified as the start condition. Therefore, when a mouse click operation is performed in a state where the corresponding component object object is displayed at a magnification of “150% or more”, the set action 75 (data request and display to the specified URL) is executed.

  In step S4, when the condition regarding the display magnification and the operation start condition are satisfied (step S4; Yes), the control unit 11 sets the detailed information before performing the setting operation (action) 75. You may make it show to a user that it is the done area. In this case, the control unit 11 displays, for example, a balloon in the designated area, displays a mark such as surrounding the area with a mark 37, or changes the color of the area. Thus, it may be displayed that there is a detailed information setting area. In addition to the change in the display format, the operation sound may be reproduced or the user may be notified by combining the change in the display format and the operation sound.

  When performing an operation that includes at least one of balloon display, mark display, color change display, and operation sound playback for the specified area, the specified area must be an area for which detailed information is set. Since it can be clearly shown to the user, the user who browses the electronic flyer 3 can prompt the user's operation for browsing the necessary detailed information after confirming in which area the detailed information is set. Become.

  On the other hand, without performing explicit operations to the user such as balloon display, mark display, color change display, and operation sound playback for the specified area, immediately after entering the area specifying operation (mouse click, mouse over, etc.) When the action 75 (banner display, detailed image display, moving image display, etc.) set in association with each other is performed, smooth and dynamic display linked to the operation of the flyer is performed.

  If the operation start condition does not include the operation input from the user and the display corresponding to the display magnification is performed in step S2 (display of the electronic flyer 3 or display after redrawing), the process immediately proceeds to step S5, and the magnification range 73 It is also possible to perform an action 73 set in association with the above. In this case, since the action 75 set immediately in conjunction with the display magnification change operation of the user is performed, a smoother and more dynamic display linked to the display magnification of the flyer is actively performed by the viewer. .

  In step S4, when an operation satisfying the operation start condition 74 is not input (step S4; No) and an operation for a banner is input, a banner action according to the operation is executed (step S8). A banner action is an operation performed when a banner object is clicked with the mouse, and includes, for example, actions such as playing a video in another window, displaying a detailed image in another window, and displaying a link banner in another browser window. .

  When an instruction to end electronic leaflet display is input in step S3, a series of electronic leaflet display processing ends.

  As described above, in the present embodiment, the electronic leaflet 3 includes the display magnification range 73 condition, the operation start condition 74, and the condition in its component object (area specified by the coordinates 71 and 72). It has setting information 7 that associates an action (action 75) to be executed when it is satisfied. When an operation for changing the display magnification is input in the viewer of the electronic leaflet 3 (electronic leaflet display device 1), the control unit 11 of the electronic leaflet display device 1 displays the electronic leaflet 3 according to the input operation. The magnification is changed and displayed, and the operation (action 75) set in the setting information 7 is executed when the display magnification and the operation start condition are satisfied.

  Accordingly, different operations can be performed in conjunction with the display magnification change operation of the electronic leaflet 3. That is, when the user performs an enlargement / reduction operation of the electronic leaflet 3, the information to be presented can be changed in conjunction with the operation. Therefore, it is possible to execute different operations depending on whether a specific product (component) or area is enlarged to display the product in detail and a reduced display is used to view the entire paper surface of the electronic leaflet 3. It becomes. In the case of a conventional electronic leaflet display device, specific link information (operation) is associated with one component or area regardless of the display magnification. Since the cooperation information (operation) drawn out changes depending on the display magnification of the area, it becomes possible to perform smooth operation switching according to the user's browsing intention, and the operability is improved. Moreover, since more dynamic display is possible, the electronic leaflet 3 full of interest can be provided, and improvement of the sales promotion effect can be expected.

  In the setting information 7 described above, if a plurality of actions are set according to conditions for one component object, the same component object may be enlarged or reduced And different actions can be executed. Thereby, it becomes possible to perform smoothly the operation | movement according to the browsing intention of a user's electronic leaflet 3 in conjunction with display magnification change operation of a paper surface. In addition, since a plurality of operations can be linked to the same component or area, the amount of information linked from one electronic flyer 3 is diversified, and a more dynamic and exciting electronic flyer 3 is provided. it can.

  In addition, as an operation (action) to be set, a specific file such as a detailed image or a detailed video is opened, a specific program is executed, a specific Internet resource is requested and displayed, or a new component object is added. Delete specific component objects, enable, disable specific component objects, change attribute values, add new banner objects, erase specific banner objects, enable specific banner objects, and specify If the invalidation of the banner object is included, different information according to the display magnification of the electronic flyer 3 can be displayed in an appropriate display form. In particular, when a certain product (component or area) is displayed at a specific display magnification, when a banner object is newly added and displayed at the same time, the page information (for example, product image or price) of the electronic flyer 3 is displayed. ) And detailed information about the product (for example, incidental information such as a recipe for the dish using the product and information provided by the manufacturer) can be easily viewed at the same time, and the information browsing property is improved.

  Further, when it is determined that the display magnification of the component object of the electronic leaflet 3 is within the magnification range 73 set in the setting information 7, the control unit 11 sets the detailed information of the component object. The user who views the electronic handbill 3 can find detailed information on any component or area if the area is clearly indicated to the user by balloon display, mark display, color change display, operation sound reproduction, or the like. After confirming whether or not is set, you can browse the necessary detailed information.

Further, when it is determined that the display magnification of the component object of the electronic flyer 3 is within the range of the display magnification information set in the setting information 7, the control unit 11 immediately sets the display magnification of the component or area. Accordingly, if the operation set in the setting information 7 is executed, a predetermined operation can be executed smoothly and actively only by the user viewing the electronic leaflet 3 performing the display magnification change operation. As a result, various information can be presented to the user, which can contribute to the improvement of the advertising / advertisement effect.
The control unit 11 has the display magnification of the component object of the electronic leaflet 3 within the range of the display magnification information set in the setting information 7, and further, as a trigger for starting an operation such as a mouse click operation or a mouse over operation. If the operation set in the setting information 7 is executed according to the display magnification of the component or area when the set operation start condition is satisfied, according to the user's request or the store's advertising intention The display state of the electronic flyer 3 can be flexibly changed. As a result, various information can be presented to the user, which can contribute to the improvement of the advertising / advertisement effect.

The preferred embodiments of the electronic leaflet display device and the like according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples.
For example, the correspondence relationship between the display magnification and the detailed information shown in FIG. 2 is an example, and another correspondence relationship may be used. In addition, although an example in which a rectangular area is set as an area in which detailed information is set has been described, the present invention is not limited to a rectangle, and for example, a plurality of product images of a certain genre may be associated with detailed information as one area. Good. In addition, it is obvious that those skilled in the art can come up with various changes and modifications within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. It is understood.

1. Electronic flyer display device 11 Control unit 12 Storage unit 13 Media input / output unit 14 Communication control unit 15 ··· Input unit 16 ··· Display unit 17 ··· Peripheral device I / F unit 18 ··· Bus 19 ··· Network 3 ··· Electronic flyer 31 ··· ... Flyer display part 33 ... Banner display part 35 ... Magnification operation input part 37 ... Mark (detailed information setting area explicit information)
39 ... Video 7 ... Setting information

Claims (9)

An electronic flyer display device that displays an electronic flyer and executes an action set in association with a component of the electronic flyer according to a user operation,
Display means for displaying screen image data stored in the first storage area;
Electronic leaflet initialization means for reading electronic leaflet data, defining a component of the electronic leaflet as a component object that is an object to be handled by the electronic leaflet display device, and storing it in the second storage area;
Reading the setting information attached to the electronic flyer data, and for some of the component objects, the action including the content of the action caused accompanying the component object, the display magnification range condition, and the operation start condition Action setting means for setting an activation condition to be activated;
An operation input means for inputting an interactive operation for the electronic flyer being displayed;
The component object stored in the second storage area is read out to create screen image data of the electronic flyer in accordance with the initial display condition of the electronic flyer or the interactive operation input, and the first storage area Display control means stored in
Action control means for executing an action set for the component object when the component object satisfying the activation condition exists by the input of the interactive operation;
An electronic leaflet display device comprising: The electronic leaflet display device according to claim 1 , wherein the operation start condition includes a state in which any component object having an action set by the action setting unit is being displayed or newly displayed. 2. The electronic leaflet display device according to claim 1 , wherein the operation start condition includes a state in which any component object for which an action is set by the action setting unit is clicked with a mouse. 2. The electronic leaflet display device according to claim 1 , wherein the operation start condition includes a state in which any component object for which an action is set by the action setting unit is mouse-overed.   The content of the action includes information specifying whether to open a specific file, execute a specific program, or request and display a specific Internet resource, or add a new component object, specify a specific component object 2. The electronic flyer display device according to claim 1, wherein the electronic flyer display device includes information specifying any one of deletion, validation, invalidation, and change of an attribute value of a specific component object.   The electronic leaflet initialization means defines a banner object, which is an object that is not controlled by the display control means, as a handling target object, and stores it in a third storage area. The third storage area 2. The electronic apparatus according to claim 1, further comprising a banner display unit configured to create a banner image from the banner object stored in the first storage area and superimpose the banner image on the screen image stored in the first storage area. 3. Flyer display device. The content of the action includes one or more of adding a new banner object, deleting a specific banner object, enabling a specific banner object, and invalidating a specific banner object. The electronic leaflet display device according to claim 6 , wherein the electronic leaflet display device is included. An electronic flyer display method for displaying an electronic flyer and executing an action set in association with a component of the electronic flyer according to a user operation,
A display step for displaying screen image data stored in the first storage area;
An electronic leaflet initialization step of reading electronic leaflet data, defining a component of the electronic leaflet as a component object and storing it in the second storage area;
Reading the setting information attached to the electronic flyer data, and for some of the component objects, the action including the content of the action caused accompanying the component object , the display magnification range condition, and the operation start condition An action setting step for setting an activation condition to be activated;
An operation input step for inputting an interactive operation for the electronic flyer being displayed;
The component object stored in the second storage area is read out to create screen image data of the electronic flyer in accordance with the initial display condition of the electronic flyer or the interactive operation input, and the first storage area Display control steps stored in
An operation control step for executing an action set for the component object when the component object satisfying the activation condition exists by the input of the interactive operation;
An electronic flyer display method comprising: A program written in a computer-readable format,
A display step for displaying screen image data stored in the first storage area;
An electronic leaflet initialization step of reading electronic leaflet data, defining a component of the electronic leaflet as a component object and storing it in the second storage area;
Reading the setting information attached to the electronic flyer data, and for some of the component objects, the action including the content of the action caused accompanying the component object , the display magnification range condition, and the operation start condition An action setting step for setting an activation condition to be activated;
An operation input step for inputting an interactive operation for the electronic flyer being displayed;
The component object stored in the second storage area is read out to create screen image data of the electronic flyer in accordance with the initial display condition of the electronic flyer or the interactive operation input, and the first storage area Display control steps stored in
An operation control step for executing an action set for the component object when the component object satisfying the activation condition exists by the input of the interactive operation;
A program for causing a computer to execute a process including:

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