KR102667639B1 - Mobile Signage System and Advertising Management Method Using It - Google Patents

Abstract

The present invention is a mobile signage system and an advertising management method using the same, which provides users with a backpack-type billboard in the form of a bag worn on the shoulder, so that users can post advertisements while walking through densely populated areas of the city that are difficult for vehicles to access. While the advertisement is posted, the front of the backpack-type billboard is photographed to collect information on the object that viewed the advertisement, and based on the collected information, the user who posted the advertisement is evaluated and rewarded according to the evaluation. It relates to a mobile signage system that can provide and an advertising management method using the same.

Description

Mobile Signage System and Advertising Management Method Using It}

The present invention is a mobile signage system and an advertising management method using the same, which provides users with a backpack-type billboard in the form of a bag worn on the shoulder, so that users can post advertisements while walking through densely populated areas of the city that are difficult for vehicles to access. While the advertisement is posted, the front of the backpack-type billboard is photographed to collect information on the object that viewed the advertisement, and based on the collected information, the user who posted the advertisement is evaluated and rewarded according to the evaluation. It relates to a mobile signage system that can provide and an advertising management method using the same.

Signage refers to a visual structure that displays content such as advertisements by combining signboards, traffic lights, large screens, and billboards with display panels in areas with a large floating population such as subways, airports, department stores, and downtown areas. For example, traffic lights, signs, road signs, large screens, etc. may be signage devices.

Meanwhile, recently, there is an increasing demand for mobile signage devices that display content fluidly rather than being fixed to a specific location by mounting signage on vehicles or other means of transportation. For example, an advertising service that installs LED panels on a truck and posts advertisements focused on young people by changing locations along dense areas where young people gather, advertising while moving according to time or depending on the target audience. A posting service is provided.

However, such conventional mobile signage devices have the problem of not being able to deliver advertising messages to areas that are difficult for vehicles to access, and do not provide objective indicators of advertising effectiveness (number of advertising views, advertising viewing time, etc.) or the route through which the advertising was posted. There were inherent problems that could not be confirmed.

Specifically, when advertisers post advertisements, they want to check information about how many people viewed the advertisement and for how long, but services based on conventional mobile signage devices do not provide functions to meet this demand. It is not happening.

Meanwhile, Domestic Patent No. 10-2291607, “Safety display and advertising system using delivery housing equipped with LED module” is one of various types of mobile signage devices, and is equipped with an LED on one side of the delivery housing (bicycle, motorcycle, etc.). A configuration for outputting advertising information by mounting a module is disclosed.

However, this technology provides information about the advertising effect or advertising path when advertising information is output through the LED module, and further provides compensation according to the advertising effect to users who post advertising through the signage device. There is no disclosure regarding the motivating construct.

Domestic registered patent KR 10-2291607 B1 “Safety marking and advertising system using delivery housing equipped with LED module”

The present invention is a mobile signage system and an advertising management method using the same, which provides users with a backpack-type billboard in the form of a bag worn on the shoulder, so that users can post advertisements while walking through densely populated areas of the city that are difficult for vehicles to access. While the advertisement is posted, the front of the backpack-type billboard is photographed to collect information on the object that viewed the advertisement, and based on the collected information, the user who posted the advertisement is evaluated and rewarded according to the evaluation. The purpose is to provide a mobile signage system that can provide and an advertising management method using the same.

In order to solve the above problems, there is an advertising management method performed in a mobile signage system including a backpack-type billboard and a service server. The mobile signage system includes: a backpack body in the form of a bag worn by the user on the shoulder; A display panel disposed on the front part of the backpack body to display advertisements; A camera module that generates shooting information by photographing the front part of the backpack body; And a control unit that generates advertisement viewing information about the characteristics of the identification object derived from the shooting information and receives the advertisement displayed on the display panel from the service server; and posts the advertisement while the user carries it, Backpack-type billboard; And based on information including advertisement viewing information received from the backpack-type billboard, a service server that determines the scope, time, and target to which the advertisement was exposed, and performs an evaluation of the user. The management method includes a photographing step of generating photographing information by photographing an object that is walking or viewing a display panel using the camera module; An advertisement viewing information generating step of generating, by the control unit, advertisement viewing information including one or more of age group, advertisement viewing time, and gender for the identification object identified in the shooting information; and a user evaluation step of evaluating, by the service server, the user who posted the advertisement based on advertisement viewing information received from the control unit.

In one embodiment of the present invention, the advertisement viewing information generation step includes identifying one or more identification objects identified in the shooting information while walking in front of the display panel or watching an advertisement posted through the display panel. and tracking; For each of the one or more identified objects, generating advertisement viewing information including one or more of advertisement viewing time, age group, and gender, wherein the user evaluation step includes, based on the advertisement viewing information, Proportional to the number of identified objects, the accumulated advertising viewing time for all identified objects, the age ratio corresponding to the age group targeted by the advertisement among all identified objects, and the gender ratio corresponding to the gender targeted by the advertisement among all identified objects. It may include a step of calculating a first evaluation score.

In one embodiment of the present invention, the user evaluation step includes an advertisement viewing object selection step of selecting as an advertisement viewing object an identification object whose advertisement viewing time is more than a preset standard among the one or more identified identification objects; The number of selected advertising viewing objects, the accumulated advertising viewing time for all advertising viewing objects, the age ratio corresponding to the age group targeted by the advertising among all advertising viewing objects, and the gender targeted by the advertising among all advertising viewing objects. It may further include calculating a second evaluation score in proportion to each gender ratio.

In one embodiment of the present invention, the backpack-type billboard further includes a GPS module that generates movement information about the user's movement path and movement distance over time, and the user evaluation step is performed by the service server. , based on the movement information, calculating a third evaluation score proportional to the user's movement distance.

In one embodiment of the present invention, the service server records the movement route over time based on one or more of the shooting information, advertisement viewing information, and movement information received from the backpack-type billboard at a preset time. Divide by unit, calculate the number of target viewers who watched the advertisement for each time unit, determine the movement path of the time zone where the target viewer is more than a preset number as the optimal advertising route for the target viewer, and determine the optimal advertising route for the target viewer. may be a group of identified objects of a specific age and gender that the advertiser wishes to focus on exposing advertisements to.

In one embodiment of the present invention, the internal storage space of the backpack main body is divided into a front storage space and a rear storage space by a partition, and the front storage space includes the control unit and a battery that supplies power to the backpack-type billboard. It is stored, and the rear storage space has an opening means formed on the upper side to accommodate goods, and when the user wears the backpack-type billboard, an advertisement is displayed on the display panel disposed on the front part of the backpack main body, The subject watching the advertisement can be photographed on the front of the backpack-type billboard by the camera module.

According to one embodiment of the present invention, the backpack-type billboard is easy to carry in the form of a bag worn on the shoulder, so the user can post an advertisement while walking in a densely populated area where it is difficult for vehicles to enter.

According to one embodiment of the present invention, information on the number of advertisement viewers watching the advertisement, viewing time, age group, gender, etc. can be collected by photographing the front of the backpack-type billboard.

According to one embodiment of the present invention, information about the route where advertisements are posted can be collected through a GPS module.

According to one embodiment of the present invention, information about the path where advertisements are posted may be collected through a pedometer or gyro sensor module.

According to one embodiment of the present invention, advertising effectiveness can be improved by providing compensation to users based on information collected while posting advertisements.

According to one embodiment of the present invention, an optimal advertising route through which advertisements can be intensively exposed to target viewers of a specific age or gender can be determined.

Figure 1 shows components for implementing an advertisement management method performed in a mobile signage system according to an embodiment of the present invention and how the method is implemented.
Figure 2 shows a backpack-type billboard according to an embodiment of the present invention.
Figure 3 shows a service server according to an embodiment of the present invention.
Figure 4 shows steps of an advertisement management method performed in a mobile signage system according to an embodiment of the present invention.
Figure 5 shows the process of deriving the first evaluation score and the second evaluation score through the user evaluation step according to an embodiment of the present invention.
Figure 6 shows a process for determining compensation provided to a user according to an embodiment of the present invention.
Figure 7 shows the process of determining the optimal advertising route for target viewers according to an embodiment of the present invention.
Figure 8 schematically shows the internal configuration of a computing device according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS Various embodiments and/or aspects are now disclosed with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth to facilitate a general understanding of one or more aspects. However, it will also be appreciated by those skilled in the art that this aspect(s) may be practiced without these specific details. The following description and accompanying drawings set forth in detail certain example aspects of one or more aspects. However, these aspects are illustrative and some of the various methods in the principles of the various aspects may be utilized, and the written description is intended to encompass all such aspects and their equivalents.

Additionally, various aspects and features may be presented by a system that may include multiple devices, components and/or modules, etc. It is also understood that various systems may include additional devices, components and/or modules, etc. and/or may not include all of the devices, components, modules, etc. discussed in connection with the drawings. It must be understood and recognized.

As used herein, “embodiments,” “examples,” “aspects,” “examples,” etc. may not be construed to mean that any aspect or design described is better or advantageous over other aspects or designs. . The terms '~part', 'component', 'module', 'system', 'interface', etc. used below generally refer to computer-related entities, such as hardware, hardware, etc. A combination of and software, it can mean software.

Additionally, the terms "comprise" and/or "comprising" mean that the feature and/or element is present, but exclude the presence or addition of one or more other features, elements and/or groups thereof. It should be understood as not doing so.

Additionally, terms including ordinal numbers, such as first, second, etc., may be used to describe various components, but the components are not limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component without departing from the scope of the present invention, and similarly, the second component may also be named a first component. The term and/or includes any of a plurality of related stated items or a combination of a plurality of related stated items.

In addition, in the embodiments of the present invention, unless otherwise defined, all terms used herein, including technical or scientific terms, are generally understood by those skilled in the art to which the present invention pertains. It has the same meaning as Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless clearly defined in the embodiments of the present invention, have an ideal or excessively formal meaning. It is not interpreted as

Figure 1 shows components for implementing an advertisement management method performed in a mobile signage system 1 according to an embodiment of the present invention and how the method is implemented.

As shown in FIG. 1, the mobile signage system 1 includes a backpack body 110 in the form of a bag that the user carries on his shoulder; A display panel 112 disposed on the front of the backpack body 110 to display advertisements; A camera module 111 that generates shooting information by photographing the front part of the backpack body 110; And a control unit 113 that generates advertisement viewing information about the characteristics of the identification object derived from the shooting information and receives the advertisement displayed on the display panel 112 from the service server 10. A backpack-type billboard (11) that displays advertisements while carried by the user; and a service server (10) that determines the range, time, and target to which the advertisement was exposed based on information including advertisement viewing information received from the backpack-type billboard (11) and performs an evaluation of the user; The advertisement management method includes a photographing step of generating photographing information by photographing an identified object that is walking or viewing the display panel 112 by the camera module 111; An advertisement viewing information generating step of generating, by the control unit 113, advertisement viewing information including one or more of age group, advertisement viewing time, and gender for the identification object identified in the shooting information; and a user evaluation step in which the service server 10 evaluates the user who posted the advertisement based on the advertisement viewing information received from the control unit 113.

Specifically, as shown in (a) of FIG. 1, the mobile signage system 1 of the present invention can be implemented by a service server 10 and a backpack-type billboard 11.

The service server 10 is an operator of an advertising service that can be implemented by the present invention, and receives a certain advertising fee from the advertiser 2, and advertises the advertiser 2 through the backpack-type billboard 11 in a busy street with a large floating population. ) can provide a service to post advertisements that it wishes to post.

Preferably, the service server 10 may rent the backpack-type billboard 11 to multiple users and allow each user to post an advertisement while moving while wearing the backpack-type billboard 11.

Additionally, the service server 10 may provide compensation to the user based on the advertising effect predicted as the user posts an advertisement. Specifically, the service server 10 distributes a portion of the advertising fee received from the advertiser 2 to the users, and performs evaluation on each user to differentially pay compensation to each individual user. Preferably, the service server 10 can provide more compensation to users who are predicted to have high advertising effectiveness.

Meanwhile, the 'user evaluation' described in detail below can be understood as a procedure for evaluating the advertising effect of the user posting an advertisement and providing compensation.

As a result, a large number of users are recruited through compensation, and as a large number of users post advertisements, the advertising effect increases, and as the advertising effect increases, more advertisers (2) request advertisements from the service server (10). A virtuous cycle can be achieved.

Additionally, the service server 10 can process information collected in the process of posting an advertisement and provide it to the advertiser 2. Specifically, the service server 10 determines the advertisement based on advertisement viewing information (e.g., age, gender, advertisement viewing time, etc. of the identifying object) collected while the user posts an advertisement through the backpack-type billboard 11. Information on the exposed range, time, and target can be generated and provided to the advertiser (2).

As a result, the advertiser (2) goes beyond simply requesting an advertisement to the service server (10), and determines the scope of exposure (when and through which path it was exposed) of the advertisement it requested, and the effect of the advertisement (how many people and for how much time). You can receive information on whether the advertisement was viewed, etc., and request the service server 10 to arbitrarily modify the advertisement path to maximize the advertisement effect.

The backpack-type billboard 11 may be a backpack-type device that a user can carry on his or her shoulder, and the display panel 112 is located on the front when worn. Specifically, the backpack-type billboard 11 communicates with the service server 10 to receive advertisements displayed on the display panel 112, and a user wears the backpack-type billboard 11 on which advertisements are displayed and places a large floating population on the backpack-type billboard 11. Advertisements can be posted to an unspecified number of people while standing or walking in a location.

In addition, as described above, when a user posts an advertisement while wearing the backpack-type billboard 11, the user can receive a certain amount of compensation from the service server 10. Specifically, when a user posts an advertisement, the higher the advertising effect, the more compensation the user can receive, which can be an incentive to encourage the user to voluntarily and actively participate in advertising activities.

In this way, according to one embodiment of the present invention, the advertising effect can be further improved by encouraging users to voluntarily search for places with a large floating population or large target viewers and move to those places.

The advertiser 2 is the object of requesting an advertisement to the service server 10, and as described above, the advertiser 2 can provide the advertisement video he or she wishes to advertise while paying a predetermined advertising fee to the service server 10. Specifically, the advertiser 2 can communicate with the service server 10 and may correspond to a terminal including one or more of a desktop, laptop, smartphone, and tablet.

Meanwhile, advertisements typically target different audiences based on age and gender. For example, advertisements for cosmetics may target women in their 20s and 30s, and advertisements for sporting goods may target men. When requesting an advertisement from the service server 10, the advertiser 2 may also provide information about the target audience for the advertisement.

The service server 10 may consider target viewers when evaluating users. Specifically, when evaluating the user, the service server 10 does not rely only on the number of people who watched the advertisement and the advertisement viewing time, but evaluates the user by considering the ratio of target viewers among the total advertisement viewers 3. can be performed.

For example, in the case of cosmetics advertisements, the higher the proportion of women in their 20s and 30s among all advertisement viewers (3), or the greater the absolute number or viewing time of women in their 20s and 30s, the higher the reward can be provided to the user. there is.

The advertisement viewer 3 may correspond to a person who watches the advertisement displayed through the backpack-type billboard 11. As described above, a user can wear a backpack-type billboard 11 and post an advertisement in a busy street with a large floating population, and an advertisement viewer 3 may be a person who watches advertisements posted in this manner.

Preferably, the backpack-type billboard 11 includes a camera module 111 that photographs the front, and the advertisement viewer 3 corresponds to an object identified in the photographed information generated by being photographed by the camera module 111. You can.

Figure 1(b) schematically shows an advertisement being posted according to an embodiment of the present invention. As shown, a user can move while carrying the backpack-type billboard 11 on which an advertisement is displayed on the display panel 112 and post an advertisement to an unspecified number of advertisement viewers 3.

Additionally, as described above, the camera module 111 can photograph objects watching the advertisement in front of the backpack-type billboard 11.

In one embodiment of the present invention, the user communicates with the service server 10 through a user terminal (not shown), checks information on the characteristics of the target target of the advertisement, or posts the advertisement after terminating the advertisement posting. You can check the evaluation score according to posting and the compensation provided accordingly.

Specifically, users strive to obtain higher evaluations and rewards by referring to information provided through the user terminal, and a more detailed explanation of this will be provided later. Preferably, the user terminal may be a portable terminal including one or more of a smartphone or a tablet.

Figure 2 shows a backpack-type billboard 11 according to an embodiment of the present invention.

As shown in FIG. 2, the internal storage space of the backpack main body 110 is divided into a front storage space (S2) and a rear storage space (S1) by a partition wall 1100, and the front storage space (S2) has the above-mentioned storage space (S2). The control unit 113 and the battery 114 that supplies power to the backpack-type billboard 11 are stored, and the rear storage space (S1) has an opening means 1101 formed on the upper side to accommodate items. When the user hangs the backpack-type billboard 11, an advertisement is displayed on the display panel 112 disposed on the front part of the backpack main body 110, and the backpack-type billboard (111) is displayed by the camera module 111. An identifiable object watching an advertisement can be photographed in the front of 11).

Figure 2 (a) shows the front part of the backpack-type billboard 11. As shown, a display panel 112 for advertising may be placed on the front of the backpack-type billboard 11. Preferably, the display panel 112 is connected wired or wirelessly to the control unit 113 stored in the internal receiving space of the backpack-type billboard 11, and can display advertisements under the control of the control unit 113.

Figure 2(b) shows the rear portion of the backpack-type billboard 11. As shown, a pair of shoulder bands are provided at the rear of the backpack-type billboard 11, so that the user can easily put on and take off the backpack.

Figure 2(c) shows the interior of the backpack-type billboard 11. As shown, the backpack-type billboard 11 is provided with an opening means 1101, and the user can open and close the backpack-type billboard 11 through the opening means 1101. Preferably, the opening means 1101 may be a zipper.

Meanwhile, the internal storage space of the backpack-type billboard 11 may be divided into a front storage space (S2) and a rear storage space (S1) by a partition wall (1100).

Meanwhile, in one embodiment of the present invention, the partition wall 1100 is formed in the form of a rigid flat plate to partition the internal receiving space of the backpack-type billboard 11, but the present invention is not limited to this, and in other embodiments of the present invention, various shapes and The internal accommodation space of the backpack-type billboard 11 can be divided by the member.

Figure 2(d) shows the overall appearance of the backpack-type billboard 11. As described above, the backpack-type billboard 11 has an overall backpack shape, and the display panel 112 may be disposed on the front part. Additionally, a camera module 111 for photographing the front may be provided on the front of the backpack-type billboard 11, preferably on the display panel 112.

In addition, the internal storage space of the backpack-type billboard 11 may be partitioned by a partition wall 1100, and among the partitioned spaces, the space located on the user side is referred to as the rear storage space S1, and is located on the display panel 112 side. When the space is defined as the front storage space (S2), the user can store items by opening the backpack-type billboard (11) through the opening means (1101) provided in the rear storage space (S1).

That is, the user can store personal items, leaflets, fluorescent sticks, etc. in the rear storage space (S1).

Meanwhile, the front storage space (S2) may correspond to a space for mounting components for implementing the present invention. Specifically, a control unit 113, a battery 114, etc. may be mounted in the front storage space (S2).

Specifically, the control unit 113 is a computing system including one or more processors and one or more memories, and can be connected to the display panel 112 and the camera module 111 wired and wirelessly to transmit and receive data.

Additionally, the control unit 113 can control the display panel 112 to display an advertisement and receive shooting information generated during the time the advertisement was posted from the camera module 111.

Meanwhile, the front storage space (S2) can further accommodate a communication module that communicates with the service server 10 and a GPS module that generates movement information. Alternatively, in another embodiment of the present invention, a communication module and a GPS module are mounted on the control unit 113, so that the control unit 113 can communicate with the service server 10 or generate movement information on its own.

Additionally, a battery 114 that supplies power to the control unit 113, display panel 112, etc. can be stored in the front storage space (S2).

In one embodiment of the present invention, a through hole is formed in the partition wall 1100 and a power cable is connected to the battery 114 through the through hole to charge the battery 114. Alternatively, the battery 114 may be removable and replaceable.

In one embodiment of the present invention, the backpack-type billboard 11 may further include a speaker (not shown) that transmits the sound of an advertisement.

Figure 3 shows a service server 10 according to an embodiment of the present invention.

As shown in FIG. 3, the service server 10 is a computing system including one or more processors and one or more memories, and includes a data receiving unit 100 that receives data from the advertiser 2 or the backpack-type billboard 11, The advertising video provider (101) provides the advertisement requested by the advertiser (2) to the backpack-type billboard (11), and posts the advertisement through the backpack-type billboard (11) based on the information received from the backpack-type billboard (11). an evaluation score deriving unit 102 that performs an evaluation of a user, and an optimal advertising route determining unit 103 that determines the optimal advertising route for a specific target viewer based on information received from the backpack-type billboard 11. It can be included.

Meanwhile, the components of the service server 10 shown in FIG. 3 illustrate only the essential elements for implementing the present invention, and are not limited to this, and may further include one or more components. For example, the service server 10 may further include a DB that stores information received from the advertiser 2 or the backpack-type billboard 11.

Figure 4 shows steps of an advertisement management method performed in the mobile signage system 1 according to an embodiment of the present invention.

Below, the steps until evaluation and compensation are provided to the user based on information collected from the backpack-type billboard 11 while the user posts an advertisement on the backpack-type billboard 11 will be described.

In step S1, the camera module 111 can generate shooting information. Specifically, the camera module 111 can generate shooting information by photographing the front of the backpack-type billboard 11. Specifically, the camera module 111 can capture objects walking in front of the backpack-type billboard 11 or objects watching advertisements displayed on the backpack-type billboard 11. Preferably, the camera module 111 can generate shooting information in real time from the moment the user starts posting an advertisement until it ends.

In one embodiment of the present invention, the shooting information may be data in the form of a video or image.

In step S2, the GPS module can generate movement information. Specifically, the GPS module can generate movement information about the user's movement path and movement distance over time. Preferably, the GSP module can generate movement information by tracking the user's location, that is, the location of the backpack-type billboard 11, in real time from the moment the user starts posting an advertisement to the end.

In other words, movement information may include information about where and at what time the user is posting an advertisement. More preferably, the movement information may include information about where the user posted the advertisement over time from the moment the advertisement was started to the end.

In step S3, the control unit 113 may receive shooting information from the camera module 111. In one embodiment of the present invention, the control unit 113 may receive shooting information in real time or at preset intervals.

As a result, steps S1 to S3 above can be understood as steps performed by the backpack-type billboard 11 while the user posts an advertisement.

In step S4, the control unit 113 may generate advertisement viewing information. Specifically, the control unit 113 may generate advertisement viewing information including information on advertisement viewing time, age group, and gender based on the shooting information received from the camera module 111.

In one embodiment of the present invention, the control unit 113 can identify and track objects in the shooting information and determine information about the age group and gender for each identified object. In other words, the advertisement viewing information includes the number of identification objects identified in the shooting information from the moment the user carries the backpack-type billboard 11 and starts posting the advertisement until the end, and the advertisement viewing time for which each identification object watched the advertisement. , may include information about the age group and gender of each identified object.

Meanwhile, in another embodiment of the present invention, advertisement viewing information may be generated by the service server 10. Specifically, the service server 10 can receive shooting information from the control unit 113 and generate advertisement viewing information.

That is, in another embodiment of the present invention, in step S5, the control unit 113 transmits the shooting information received from the camera module 111 to the service server 10, and advertises based on the shooting information by the service server 10. Viewing information may be generated.

That is, in another embodiment of the present invention, the service server 10 performs object identification, tracking, and calculation processes to determine information about the age group and gender of the identified object, thereby providing information on the backpack-type billboard 11. The computational load imposed on the mounted control unit 113 can be reduced.

In steps S5 and S6, the service server 10 may receive advertisement viewing information and movement information from the control unit 113 and the GPS module. Specifically, the service server 10 can receive advertisement viewing information from the control unit 113 and movement information from the GPS module.

Additionally, the service server 10 may receive shooting information from the control unit 113.

In another embodiment of the present invention, the GPS module transmits the generated movement information to the control unit 113, and one or more of the shooting information, advertisement viewing information, and movement information is sent to the service server 10 by the control unit 113. can be sent.

That is, in this case, the service server 10 does not communicate with each of the components that generate data in the backpack-type billboard 11, such as the control unit 113 and the GPS module, and the control unit 113 does not communicate with the backpack-type billboard ( After collecting all the information generated in 11), the collected information can be transmitted to the service server 10 in batches.

As a result, the service server 10 monitors the number of identified objects from the moment the user starts the advertisement until it ends, the advertising viewing time for which each identified object watched the advertisement, the age group, gender, and It can be obtained comprehensively, including information about the location and route where the advertisement was posted.

Meanwhile, the service server 10 may evaluate the user based on the information received from the backpack-type billboard 11 and provide compensation to the user based on this.

In step S7, the service server 10 may derive the first evaluation score for the user. Specifically, the first evaluation score may be an evaluation index derived based on the advertisement viewing information.

As described above, advertisement viewing information may be information about objects (identification objects) recognized as having viewed an advertisement when a user posts an advertisement, and the first evaluation score derived based on the advertisement viewing information is the result. This can be calculated based on how many people were exposed to the advertisement and for how long when the user posted the advertisement, or the ratio of the target viewers targeted by the advertisement among all identification objects.

In step S8, the service server 10 may derive a second evaluation score for the user. Specifically, the second evaluation score may be an evaluation index derived based on selected information about advertisement viewing objects that are judged to have actually watched the advertisement among the advertisement viewing information.

Specifically, the second evaluation score may be calculated based on selected information about the advertisement viewing object that is determined to have actually watched the advertisement among one or more identification objects identified in the shooting information.

In step S8, the service server 10 can derive a third evaluation score for the user. Specifically, the third evaluation score may be an evaluation index derived based on the movement information.

As mentioned above, the movement information may be information about the user's location tracked by the GPS module, and the third evaluation score derived based on the movement information is how much the user moves and activities while posting the advertisement. It can be calculated based on whether

Meanwhile, in another embodiment of the present invention, the backpack-type billboard 11 further includes a pedometer that measures the number of steps the user takes, and a third evaluation score may be derived based on movement information derived from the pedometer. Specifically, in another embodiment of the present invention, a pedometer is provided on the backpack-type billboard 11, so that the number of steps can be measured from the moment the user starts posting the advertisement until the end, and the number of steps measured by the pedometer is Information about the service can be transmitted to the service server 10 through the control unit 113.

In this way, the third evaluation score may be derived based on information about the user's location tracked by the GPS module, or may be derived based on the user's number of steps measured with a pedometer.

In step S10, the service server 10 may provide compensation to the user. Specifically, the compensation may be calculated based on the first evaluation score, second evaluation score, and third evaluation score derived for the user, and may be provided in various forms of goods, not limited to cash, goods, etc. You can.

As a result, the service server 10 can induce more users to participate in the service implemented by the present invention by providing appropriate compensation as the user posts an advertisement while wearing the backpack-type billboard 11. Preferably, users will strive to record higher evaluation scores to obtain higher rewards, and as a result, users may voluntarily and actively participate in advertising activities in order to expose advertisements to more identifying objects.

Figure 5 shows the process of deriving the first evaluation score and the second evaluation score through the user evaluation step according to an embodiment of the present invention.

As shown in FIG. 5, the advertisement viewing information generation step is performed by walking in front of the display panel 112 or watching an advertisement posted through the display panel 112, and 1 identified in the shooting information. Identifying and tracking the above identification objects; For each of the one or more identified objects, generating advertisement viewing information including one or more of advertisement viewing time, age group, and gender, wherein the user evaluation step includes, based on the advertisement viewing information, Proportional to the number of identified objects, the accumulated advertising viewing time for all identified objects, the age ratio corresponding to the age group targeted by the advertisement among all identified objects, and the gender ratio corresponding to the gender targeted by the advertisement among all identified objects. It may include a step of calculating a first evaluation score.

In addition, the user evaluation step includes an advertisement viewing object selection step of selecting as an advertisement viewing object an identification object whose advertisement viewing time is more than a preset standard among the one or more identified identification objects; The number of selected advertising viewing objects, the accumulated advertising viewing time for all advertising viewing objects, the age ratio corresponding to the age group targeted by the advertising among all advertising viewing objects, and the gender targeted by the advertising among all advertising viewing objects. It may further include calculating a second evaluation score in proportion to each gender ratio.

The image shown on the left side of Figure 5(a) shows shooting information. As described above, while the user posts an advertisement while wearing the backpack-type billboard 11, the camera module 111 can generate shooting information by photographing the front of the backpack-type billboard 11. In other words, a plurality of objects watching an advertisement displayed on the display panel 112 may be captured in the shooting information.

In the present invention, objects identified through shooting information are defined as identification objects. Preferably, all objects identified in the shooting information are not distinguished between objects identified in the shooting information that actually watch the advertisement and objects identified in the shooting information but not actually watching the advertisement (for example, walking objects). Objects are defined as identification objects.

The control unit 113 can generate advertisement viewing information based on the shooting information, and the advertisement viewing information can be derived as shown in the table shown in the center of FIG. 5(a).

Specifically, the control unit 113 can identify photographed objects from the photographic information and track the corresponding objects. Additionally, the control unit 113 can derive information about the age group and gender for each identified object.

As a result, as shown, the advertisement viewing information may include identification information for each of the plurality of objects (O1 to O4) identified in the shooting information, advertisement viewing time, age group, and gender.

In one embodiment of the present invention, the advertisement viewing time may be the time at which the corresponding object is identified in the shooting information.

Meanwhile, the process of identifying and tracking an object from shooting information, which is a video or image, and deriving information about the age, gender, etc. of the identified object can be implemented with known technologies including deep learning technologies such as CNN and ANN.

For example, the control unit 113 uses a deep learning-based age estimation model learned using images labeled with information about the object's age as learning data, and an image labeled with information about the object's gender as learning data. It includes a learned deep learning-based gender estimation model, and inputs the shooting information or the image of the area corresponding to the object identified in the shooting information into the age estimation model and gender estimation model to determine the age range for each of the plurality of objects. and gender can be determined.

Meanwhile, as described above, in another embodiment of the present invention, advertisement viewing information may be generated from shooting information by the service server 10. Specifically, in another embodiment of the present invention, a series of processes includes identifying objects photographed from photographing information by the service server 10, tracking the objects, and deriving information about the age group and gender for each identified object. This can be done.

The control unit 113 transmits advertisement viewing information including such information to the service server 10, and the service server 10 performs a first evaluation of the user based on the advertisement viewing information received from the control unit 113. A score can be derived.

Specifically, the first evaluation score is the number of identified objects that watched the advertisement, the accumulated advertisement viewing time for all identified objects, the age ratio of the identified objects corresponding to the age group targeted by the advertisement, and the identification corresponding to the gender targeted by the advertisement. It can be calculated in proportion to each object's gender ratio.

For example, in (a) of FIG. 5, the first evaluation score may be calculated in proportion to the number of identified objects, that is, the number of objects identified in the shooting information. In other words, the more people a user exposes an advertisement to, the more objects can be identified in the shooting information generated by the user's backpack-type billboard 11, and in this way the user can display the advertisement to more identified objects. The more exposure the user receives, the higher the rating.

Additionally, the first evaluation score can be calculated in proportion to the advertisement viewing time. Specifically, the advertisement viewing time may be information about the time at which each identified object is identified on the shooting information. In other words, the longer the advertisement viewing time, the longer the corresponding identification object may be an object that has watched the advertisement. In this way, when evaluating users in proportion to the advertisement viewing time, users can go beyond simply posting advertisements in places with a large floating population and search for places where the number of people actually watching the advertisement is expected to be high. there is.

Meanwhile, user evaluation can be performed by reflecting the characteristics of the target audience for each advertisement. As described above, the service server 10 can receive information from the advertiser 2 about the age group and gender of the target to which the advertiser 2 wants to focus on exposing advertisements, and reflects the information to provide information about the user. Evaluation can be performed.

For example, in Figure 5(a), when the targets of the advertisement are people in their 20s and men, the proportion of identified objects in their 20s among all identified objects and the proportion of men among all identified objects respectively. The first evaluation score can be calculated proportionally.

As a result, users will actively search for places where many men in their 20s gather and post advertisements in those places. In other words, according to one embodiment of the present invention, advertisements may be exposed primarily to identified objects corresponding to the age group and gender targeted by the advertisement.

Meanwhile, as shown in (b) of FIG. 5, the service server 10 classifies objects that actually watched advertisements among the objects identified in the shooting information as advertisement viewing objects, and derives the classified advertisement viewing objects. The second evaluation score can be calculated based on the information provided.

As described above, in the present invention, there is no distinction between objects identified in the shooting information that actually watch an advertisement and objects identified in the shooting information but not actually watching the advertisement (for example, a walking object). Defined as an identification object.

However, looking at the advertisement viewing time (time identified in the shooting information) of each object O1 to O4 identified in (b) of Figure 5, object O1 was filmed for a relatively very short time compared to objects O2, O3, and O4. You can see that it has been identified in the information. In other words, although object O1 is identified in the shooting information, it may correspond to an object that did not actually watch the advertisement. Such an object may correspond to an object that is typically walking.

On the other hand, objects O2, O3, and O4 were identified in the shooting information for a relatively long period of time, and objects O2, O3, and O4 may correspond to objects that actually watched the advertisement.

The service server 10 selects the identification object whose advertisement viewing time is more than a preset standard among the one or more identified objects as the advertisement viewing object, and calculates the second evaluation score based on the information about the selected advertisement viewing object. You can.

Specifically, the preset standard may be a kind of standard for determining that the object has actually viewed an advertisement when an object is identified in the shooting information. For example, when an object is identified in the shooting information for more than 7 seconds, the service server 10 may determine that the object has actually watched an advertisement and select the object as an advertisement viewing object.

The service server 10 may calculate a second evaluation score for the user based on information about the selected advertisement viewing object. Specifically, in (b) of Figure 5, the service server 10 selects objects with an advertisement viewing time of more than a preset standard (for example, 7 seconds) as advertisement viewing objects, and calculates the number of selected advertisement viewing objects and all advertisements. The second evaluation score is in proportion to the accumulated advertising viewing time for each viewing object, the age ratio corresponding to the age group targeted by the advertisement among all advertising viewing objects, and the gender ratio corresponding to the gender targeted by the advertisement among all advertising viewing objects. can be calculated.

In this way, according to an embodiment of the present invention, the user can be evaluated by selectively reflecting only information about objects that are determined to have actually viewed advertisements.

Figure 6 shows a process for determining compensation provided to a user according to an embodiment of the present invention.

As shown in FIG. 6, the backpack-type billboard 11 further includes a GPS module that generates movement information about the user's movement path and movement distance over time, and the user evaluation step is performed by the service server. (10) may include calculating a third evaluation score proportional to the user's movement distance based on the movement information.

In addition, the user evaluation step may further include a compensation provision step of providing compensation to the user based on the first evaluation score, second evaluation score, and third evaluation score calculated for the user. .

As shown in FIG. 6, the service server 10 may provide compensation to the user based on the first evaluation score, second evaluation score, and third evaluation score calculated for the user. As mentioned above, the first evaluation score is based on information about the identifying object identified in the shooting information when the user posts an advertisement (number of objects, advertisement viewing time, proportion corresponding to the age group targeted by the advertisement, and gender targeted by the advertisement). It can be calculated based on the corresponding ratio).

In addition, the second evaluation score is information about the advertisement viewing object that actually watched the advertisement among the identification objects identified in the shooting information when the user posted the advertisement, preferably the advertisement viewing object whose advertisement viewing time is more than the preset standard ( It can be calculated based on the number of objects, advertisement viewing time, proportion corresponding to the age group targeted by the advertisement, and proportion corresponding to the gender targeted by the advertisement.

Meanwhile, the third evaluation score can be calculated based on movement information. Specifically, as described above, the service server 10 can receive movement information from the control unit 113 or the GPS module, and such movement information includes the location and route from the moment the user started posting the advertisement to the moment it ended. , travel distance, etc. may be included.

Based on the movement information, the service server 10 may calculate a third evaluation score for the user in proportion to the movement distance. Specifically, the service server 10 may provide higher compensation by determining that a user who has traveled a large distance when posting an advertisement is a user who actively posted the advertisement. In other words, rather than staying in one place for a long time and posting advertisements, users can more actively explore places with a large floating population and post advertisements while changing locations.

Meanwhile, as described above, in another embodiment of the present invention, the user's number of steps can be measured using a pedometer, and information about the user's number of steps can be collected by the service server 10.

In this case, the service server 10 may calculate a third evaluation score for the user in proportion to the number of steps measured by the pedometer. In other words, similar to the movement information generated by the GPS module, a higher third evaluation score can be calculated for users who recorded a greater number of steps and moved a greater distance.

In addition, the service server 10 compares the number of steps measured using a pedometer with the movement information recorded by the GPS module, so that a more verified evaluation of the user can be made.

For example, the service server 10 records the user's moving distance above a certain level using the GPS module. Nevertheless, if the number of steps measured by the pedometer is significantly low (for example, if the number of steps measured is less than the preset number of steps, or if the number of steps is measured less than the preset ratio compared to the moving distance), the user If it is determined that the user used transportation such as a bus, taxi, or bicycle without posting an advertisement while walking, compensation for posting the advertisement may not be provided to the user.

Figure 6(b) shows information on the target age group calculated by the service server 10 as the first or second evaluation score for the user. As described above, the age range of the target audience may be different for each advertisement, and in one embodiment of the present invention, the higher the proportion of identification objects or advertisement viewing objects that correspond to the age group targeted by the advertisement, the higher the target age group for the corresponding viewer. The first and second evaluation scores can be calculated highly.

Similarly, (c) in FIG. 6 shows information on the target gender calculated as the first or second evaluation score for the user by the service server 10. As described above, the gender of the target audience may be different for each advertisement, and in one embodiment of the present invention, the higher the proportion of identification objects or advertisement viewing objects that correspond to the gender targeted by the advertisement, the higher the gender of the target audience. The first and second evaluation scores can be calculated highly.

Meanwhile, in one embodiment of the present invention, data collected by the service server 10 can be managed. Specifically, the service server (10) receives an advertisement request from the advertiser (2), provides the backpack-type billboard (11) to the user to post the advertisement, and the information collected or generated in the process is sent to the service server (10). ) can be managed holistically.

For example, the service server 10 determines the time and route at which the advertisement was posted, the number of viewers who watched the advertisement, the cumulative advertisement viewing time, and Information on age and gender ratio can be collected and generated, and the information can be provided to advertisers (2). As a result, the advertiser (2) who requested the advertisement from the service server (10) can objectively confirm the effect of posting the advertisement.

Figure 7 shows the process of determining the optimal advertising route for target viewers according to an embodiment of the present invention.

As shown in FIG. 7, the service server 10 records movement over time based on one or more of the shooting information, advertisement viewing information, and movement information received from the backpack-type billboard 11. The route is divided into preset time units, the number of target viewers who watched the advertisement for each time unit is calculated, and the movement route in the time zone where the target viewer is more than the preset number is determined as the optimal advertising route for the target viewer. In addition, the target viewer may be a group of identified objects of a specific age and gender to which the advertiser 2 wishes to focus on exposing advertisements.

In addition, the service server 10 calculates, for each of the plurality of backpack-type billboards 11, the number of target viewers who watched the advertisement during the entire time the advertisement was posted, and the number of target viewers during the entire time the advertisement was posted It is possible to select information on the backpack-type billboard 11 that has a preset number of users or more, and perform an algorithm to determine the optimal advertising route based on the selected information.

According to one embodiment of the present invention, the advertiser (2) can provide information on the optimal advertising route through which the advertisement can be best exposed to target viewers corresponding to a specific age group and specific gender to which the advertiser 2 wishes to focus on exposing the advertisement. there is.

The left image in (a) of FIG. 7 shows movement information. As described above, the movement information may be information about the location or movement path measured over time by the GPS module when the user posts an advertisement while carrying the backpack-type billboard 11.

As shown on the right side of Figure 7 (b), the service server 10 divides the movement path by time unit based on the movement information and advertisement viewing information and derives the number of target viewers who watched the advertisement. can do.

For example, the service server 10 is based on the advertisement viewing information received in the corresponding time sections for 00:00~02:00, 02:00~04:00, and 04:00~06:00. The number of target viewers (150, 50, 130) who watched the advertisement can be derived from the path (areas A, B, C) where the user posted the advertisement.

Meanwhile, the service server 10 may determine the movement path during a time zone when the number of target viewers is more than a preset number as the optimal advertising route for the target viewer. For example, the service server 10 uses Zone A in the 00:00 to 02:00 time zone and Zone C in the 04:000 to 06:00 time zone, where more than 100 target viewers are recorded, to display optimal advertisements for the target viewers. It can be decided by route.

As a result, when the service server (10) or the advertiser (2) wants to post an advertisement targeting a specific age group or gender, it posts the advertisement intensively in the optimal advertising route for the target viewer, thereby providing advertisements corresponding to the relevant age group or gender. You can ensure that advertisements are exposed intensively to the target audience.

In one embodiment of the present invention, the service server 10 can determine a plurality of optimal advertising routes for each target viewer classified by age or gender.

Meanwhile, in one embodiment of the present invention, the service server 10 selects data effective for determining the optimal advertising route among the data received from each of the plurality of backpack-type billboards 11, and selects the optimal advertising route based on the selected data. You can decide the advertising route.

Specifically, as shown in (b-1) of FIG. 7, in providing an advertising service, the service server 10 communicates with each of the plurality of backpack-type billboards 11 carried by each of the plurality of users. An advertisement can be posted, and movement information, advertisement viewing information, and shooting information can be received from each of the plurality of backpack-type billboards 11 while the advertisement is posted.

That is, for each of the plurality of backpack-type billboards 11, the service server 10 counts the number of target viewers who watched the advertisement for each movement path divided by time, as shown in (a) of FIG. 7. Furthermore, the number of target viewers who watched the advertisement during the entire time the advertisement was posted can be derived.

Meanwhile, as shown in (b-2) of FIG. 7, the service server 10 determines the optimal advertising route for the advertising viewer 3 among the information received from each of the plurality of backpack-type billboards 11. You can select valid data.

For example, the service server 10 calculates the number of target viewers accumulated during the entire time the user posted the advertisement, and displays a backpack-type billboard (11) where the calculated number is more than a preset number (for example, 300). ) By selecting #1 and #3, the optimal advertising route for the target viewer can be determined based on the data received from the selected backpack-type billboard 11.

In this way, if the advertisement is not exposed to a sufficient number of target viewers during the entire time that the user posted the advertisement, the service server 10 uses the information generated by the user in determining the optimal advertisement route for the target viewer. Information can be excluded.

In other words, this process can be understood as a process of verifying the validity or reliability of the information in determining the optimal advertising route for a specific target viewer based on the information received from the backpack-type billboard 11.

Figure 8 schematically shows the internal configuration of a computing device according to an embodiment of the present invention.

Figure 8 schematically shows the internal configuration of a computing device according to an embodiment of the present invention.

The control unit 113 of the service server 10 and the backpack-type billboard 11 described above may include components of the computing device 11000 shown in FIG. 8.

As shown in FIG. 8, the computing device 11000 includes at least one processor 11100, a memory 11200, a peripheral interface 11300, and an input/output subsystem ( It may include at least an I/O subsystem (11400), a power circuit (11500), and a communication circuit (11600). At this time, the computing device 11000 may correspond to the service server 10 described above and the control unit 113 of the backpack-type billboard 11.

The memory 11200 may include, for example, high-speed random access memory, magnetic disk, SRAM, DRAM, ROM, flash memory, or non-volatile memory. . The memory 11200 may include software modules, instruction sets, or other various data necessary for the operation of the computing device 11000.

At this time, access to the memory 11200 from other components such as the processor 11100 or the peripheral device interface 11300 may be controlled by the processor 11100.

The peripheral interface 11300 may couple input and/or output peripherals of the computing device 11000 to the processor 11100 and the memory 11200. The processor 11100 may execute a software module or set of instructions stored in the memory 11200 to perform various functions for the computing device 11000 and process data.

The input/output subsystem can couple various input/output peripherals to the peripheral interface 11300. For example, the input/output subsystem may include a controller for coupling peripheral devices such as a monitor, keyboard, mouse, printer, or, if necessary, a touch screen or sensor to the peripheral device interface 11300. According to another aspect, input/output peripherals may be coupled to the peripheral interface 11300 without going through the input/output subsystem.

Power circuit 11500 may supply power to all or some of the terminal's components. For example, power circuit 11500 may include a power management system, one or more power sources such as batteries or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator, or a power source. It may contain arbitrary other components for creation, management, and distribution.

The communication circuit 11600 may enable communication with another computing device using at least one external port.

Alternatively, as described above, if necessary, the communication circuit 11600 may include an RF circuit to transmit and receive RF signals, also known as electromagnetic signals, to enable communication with other computing devices.

This embodiment of FIG. 8 is only an example of the computing device 11000, and the computing device 11000 omits some components shown in FIG. 8, further includes additional components not shown in FIG. 8, or 2 It may have a configuration or arrangement that combines more than one component. For example, a computing device for a communication terminal in a mobile environment may further include a touch screen or sensor in addition to the components shown in FIG. 8, and the communication circuit 11600 may be equipped with various communication methods (WiFi, 3G, LTE). , Bluetooth, NFC, Zigbee, etc.) may also include a circuit for RF communication. Components that can be included in the computing device 11000 may be implemented as hardware, software, or a combination of both hardware and software, including an integrated circuit specialized for one or more signal processing or applications.

Methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computing devices and recorded on a computer-readable medium. In particular, the program according to this embodiment may be composed of a PC-based program or a mobile terminal-specific application. The application to which the present invention is applied can be installed on the computing device 11000 through a file provided by a file distribution system. As an example, the file distribution system may include a file transmission unit (not shown) that transmits the file according to a request from the computing device 11000.

The device described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, devices and components described in embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), etc. , may be implemented using one or more general-purpose or special-purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used by any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed over networked computing devices and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

According to one embodiment of the present invention, the backpack-type billboard is easy to carry in the form of a bag worn on the shoulder, allowing users to post advertisements while walking through densely populated areas where vehicles are difficult to enter.

According to one embodiment of the present invention, information on the number of advertisement viewers watching the advertisement, viewing time, age group, gender, etc. can be collected by photographing the front of the backpack-type billboard.

According to one embodiment of the present invention, information about the route where advertisements are posted can be collected through a GPS module.

According to one embodiment of the present invention, advertising effectiveness can be improved by providing compensation to users based on information collected while posting advertisements.

According to one embodiment of the present invention, an optimal advertising route through which advertisements can be intensively exposed to target viewers of a specific age or gender can be determined.

As described above, although the embodiments have been described with limited examples and drawings, various modifications and variations can be made by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent. Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the claims described below.

Claims (6)

An advertising management method performed in a mobile signage system including a backpack-type billboard and a service server,
The mobile signage system,
A backpack body in the form of a bag worn by the user on the shoulder; A display panel disposed on the front of the backpack body to display advertisements; A camera module that generates shooting information by photographing the front part of the backpack body; And a control unit that generates advertisement viewing information about the characteristics of the identification object derived from the shooting information, and receives an advertisement displayed on the display panel from the service server. It includes, and posts an advertisement while the user carries it, Backpack-type billboard; and
Based on information including advertisement viewing information received from the backpack-type billboard, a first evaluation score is derived for the user by determining the scope, time, and target to which the advertisement was exposed, and performing an evaluation of the user; It includes a service server that provides compensation for posting advertisements to the user based on the second evaluation score and the third evaluation score,
The above advertising management method is,
A photographing step of generating photographing information by photographing an object that is walking or viewing a display panel using the camera module;
An advertisement viewing information generating step of generating, by the control unit, advertisement viewing information including one or more of age group, advertisement viewing time, and gender for the identification object identified in the shooting information; and
A user evaluation step of evaluating, by the service server, the user who posted the advertisement based on the advertisement viewing information received from the control unit,
The backpack-type billboard further includes a GPS module that generates movement information about the user's movement path and movement distance over time,
The user evaluation step is,
A third evaluation score proportional to the user's moving distance based on the movement information in order to provide higher compensation to users who actively post advertisements while moving a large distance when posting advertisements by the service server. Comprising; calculating,
The service server is,
Based on one or more of the shooting information, advertisement viewing information, and movement information received from each of the plurality of backpack-type billboards, the movement route recorded over time is divided into preset time units, and each time unit Calculate the number of target viewers who watched the advertisement,
Excluding information received from a backpack-type billboard where the target viewer is less than a preset number, determining the movement path during a time period when the target viewer is more than a preset number is determined as the optimal advertising route for the target viewer,
The target audience is,
It is a group of identified objects of a specific age and gender that advertisers want to focus on exposing advertisements to.
The advertisement viewing information generation step is,
Identifying and tracking one or more identification objects identified in the shooting information while walking in front of the display panel or watching an advertisement posted through the display panel;
For each of the one or more identified identification objects, generating advertisement viewing information including one or more of advertisement viewing time, age group, and gender;
The user evaluation step is,
Based on the above advertisement viewing information, the number of identified objects, accumulated advertisement viewing time for all identified objects, age ratio corresponding to the age group targeted by the advertisement among all identified objects, and gender targeted by the advertisement among all identified objects. Comprising a step of calculating a first evaluation score in proportion to each gender ratio corresponding to,
The user evaluation step is,
An advertising viewing object selection step of selecting, among the one or more identified objects, objects whose advertising viewing time is equal to or greater than a preset standard as advertising viewing objects;
The number of selected advertising viewing objects, the accumulated advertising viewing time for all advertising viewing objects, the age ratio corresponding to the age group targeted by the advertising among all advertising viewing objects, and the gender targeted by the advertising among all advertising viewing objects. Advertising management method further comprising: calculating a second evaluation score in proportion to each gender ratio. delete delete delete delete In claim 1,
The internal storage space of the backpack body is divided into a front storage space and a rear storage space by a partition wall,
The front storage space accommodates the control unit and a battery that supplies power to the backpack-type billboard, and the rear storage space has an opening means formed at the top to accommodate items,
When the user hangs the backpack-type billboard, an advertisement is displayed on the display panel disposed on the front part of the backpack main body, and the subject watching the advertisement is photographed on the front of the backpack-type billboard by the camera module. Advertising management method.

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