KR102590110B1 - Method for providing goods information, method for buying goods, terminal, goods server amd system for buying goods - Google Patents

Abstract

The present invention provides a method for providing product information, a method for purchasing a product, a terminal, a product server, and a product purchasing system. The product information providing method includes a display step of displaying a plurality of symbols to the user, a selection step of the user selecting one of the plurality of symbols, and an information provision step of providing information about a product related to the selected symbol.

Description

Method of providing product information, method of purchasing products, terminal, product server and product purchase system {METHOD FOR PROVIDING GOODS INFORMATION, METHOD FOR BUYING GOODS, TERMINAL, GOODS SERVER AMD SYSTEM FOR BUYING GOODS}

The present invention relates to a method of providing product information, and more specifically, to a method of providing product information that improves consumer convenience by allowing consumers to easily understand product information, the terminal and product server used here, and the provision of the product. It relates to a product purchasing method and product purchasing system using the method.

Recently, electronic commerce using communication networks such as the Internet has been actively conducted, and new products have been developed due to changes in lifestyle patterns such as the development of science and technology and the increase in single-person households, leading to an increase in the number of products handled on Internet shopping sites. The number is also increasing exponentially. Accordingly, even if consumers access a specific site and want to purchase a product, there is a problem that it is not easy to find the product information they want because there are too many products handled on that site. In other words, as the number of products handled by a shopping site increases, the list of products sold on the shopping site increases, and as the product list increases, it becomes more difficult for consumers to find product information they want. Most shopping sites provide a search function by product name, so you can get the desired product information by entering the product name. However, if the product is new and the consumer is not familiar with the name of the product, or if the consumer is looking for a similar type of product, There may be cases where simply entering the product name and searching is not sufficient to provide product information, such as when you want to purchase products while comparing them all at once. Therefore, there is a need to improve the method of providing product information on Internet shopping sites.

The present invention was invented in consideration of the above circumstances, and its purpose is to provide a method of providing product information that improves consumer convenience by allowing consumers to easily understand product information.

Another object of the present invention is to provide a terminal that can be used in the above method of providing product information.

Additionally, the purpose of the present invention is to provide a product server that can be used in the above method of providing product information.

Additionally, the purpose of the present invention is to provide a method of purchasing a product using the method of providing product information.

Another purpose of the present invention is to provide a product purchasing system using the above method of providing product information.

Additionally, other objects of the present invention can be clearly understood from the following description and attached drawings.

A method of providing product information according to an embodiment of the present invention to achieve the above object includes a display step of displaying a plurality of symbols to the user, a selection step of the user selecting one of the plurality of symbols, and a method related to the selected symbol. It includes an information provision step of providing product information.

In the method of providing product information, each of the plurality of symbols may include an image that directly or indirectly represents the contents of the product for which information is provided through the corresponding symbol.

In the method of providing product information, the symbol may be a virtual product guide. Here, the user and the virtual product guide can interact using at least one of voice, text, and motion.

In the product information providing method, in the display step, a symbol group consisting of some symbols among the plurality of symbols is displayed, and the user can change the symbol group displayed in the display step.

A method of providing product information according to another embodiment of the present invention includes a display step of displaying a virtual product guide and an information provision step of the virtual product guide providing product information, and in the information provision step, the virtual product guide is provided. The product guide may recommend a product or an item related to at least one product.

In the method of providing product information, when a user selects a recommended product, if the recommended product is associated with a plurality of products, the virtual product guide provides information about a plurality of products associated with the recommended product, or When a user selects a recommended item, the virtual product guide may provide information about a plurality of products related to the recommended item.

A method of providing product information according to another embodiment of the present invention includes a display step of displaying a virtual product guide and an information provision step of the virtual product guide providing product information, wherein the virtual product guide In the product information provision step, a plurality of virtual product guides that provide information about the same object in different ways are included.

In the method of providing product information, when the plurality of virtual product guides have different appearances depending on the method of providing product information, or when the product providing the information is related to a plurality of products, While providing information on the related products, information on different products can be provided for at least some related products.

The product purchasing method according to an embodiment of the present invention includes a first step in which a user connects to a product server through a terminal, a second step in which the product server provides product information to the user according to the product provision method described above, and the user It includes a third step of purchasing a product from the product server.

In the method of purchasing a product, the first step includes a user login process, the product server stores personal information of the user who performed the login, and in the second step display step, the user displays a plurality of symbols. In addition, the symbol group displayed initially can be set differently for each user by referring to the personal information.

The product purchasing system according to an embodiment of the present invention includes a user's terminal and a product server connected through the terminal, and the user can purchase products from the product server through the product purchasing method described above.

The terminal according to an embodiment of the present invention can connect to a product server, and the method for providing product information described above can be executed while connected to the product server.

The product server according to an embodiment of the present invention can be connected through the user's terminal, and the method for providing product information described above can be executed while the terminal is connected.

According to the product information providing method, product purchasing method, terminal, product server, and product purchasing system of the present invention, there is an effect of improving consumer convenience by allowing consumers to easily understand product information.

1 is a flowchart showing the process of a method for providing product information according to an embodiment of the present invention.
FIG. 2 is a schematic configuration diagram of a system consisting of a terminal and a product server that can be used in the product information providing method of FIG. 1.
Figures 3 to 6 show on-screen implementation examples of each process of the method for providing product information in Figure 1.
Figure 7 shows the internal structure of a database that can be used in the system of Figure 2.
Figure 8 shows another screen implementation example of the display step in the product information providing method of Figure 1.
Figures 9 to 18 show other screen implementation examples of each process of the method for providing product information in Figure 1.
Figure 19 is a flowchart showing the process of a product purchasing method according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail through examples. The purpose, features, and advantages of the present invention will be easily understood through the following examples. The present invention is not limited to the embodiments described herein and may be embodied in other forms. The embodiments introduced herein are provided to ensure that the disclosed content is thorough and complete and to enable the idea of the present invention to be sufficiently conveyed to those skilled in the art to which the present invention pertains. Accordingly, the present invention should not be limited by the following examples.

Although terms such as first and second are used in this specification to describe various elements, the elements should not be limited by these terms. These terms are merely used to distinguish the elements from one another. Additionally, when an element is referred to as being on top of another element, it means that it can be formed directly on top of the other element or that a third element can be interposed between them.

In the drawings, the sizes of elements, or the relative sizes between elements, may be somewhat exaggerated for a clearer understanding of the present invention. Additionally, the shapes of elements shown in the drawings may change somewhat due to variations in the manufacturing process. Accordingly, the embodiments disclosed in this specification should not be limited to the shapes shown in the drawings unless otherwise specified, and should be understood to include some degree of modification.

Figure 1 is a flowchart showing the process of a method for providing product information according to an embodiment of the present invention, and Figure 2 is a schematic configuration diagram of a system consisting of a terminal and a product server that can be used in the method for providing product information in Figure 1.

Referring to Figure 1, the method for providing product information according to an embodiment of the present invention includes a display step (S1), a selection step (S2), and an information provision step (S3). The method for providing product information according to this embodiment can be applied to an environment where users can purchase products online, such as Internet shopping. For example, as shown in FIG. 2, it can be applied to an internet shopping system equipped with a terminal 100 and a product server 200. Here, as the terminal 100, various devices capable of accessing the Internet, such as a mobile phone 101, a personal PC 102, a laptop, a pad, etc., used by a user who wants to purchase a product, can be used. Additionally, the product server 200 may be a server that a seller directly operates so that the seller can advertise the product and receive orders. Alternatively, the product server 200 may be a server that does not directly sell products but only provides a site for multiple other sellers to promote and sell products (for example, G Market or 11th Street). It may be possible. To purchase a product in such an Internet shopping system, the user uses the terminal 100 to access a sales site operated by the product server 200, logs in, searches for products posted on the site, and selects the desired product. If you find it, it takes the form of purchasing it. The product server 200 may be equipped with a database 300 to store the user's personal information. Personal information stored in the database 300 may be referenced when the user logs in, and the database 300 may also store the user's product purchase history, etc.

Hereinafter, details of the display step (S1), selection step (S2), and information provision step (S3) will be described with reference to the drawings. Figures 3 to 6 show on-screen implementation examples of each process of the product evaluation method of Figure 1, Figure 7 shows the internal structure of a database that can be used in the system of Figure 2, and Figure 8 shows the product of Figure 1. Shows another example of on-screen implementation of the display steps in the evaluation method.

Referring to FIG. 3, in the display step (S1), a menu screen for a product list is displayed on the screen of the terminal 100 used by the user. On the menu screen, products handled by the site may be divided into a plurality of categories, and then some of the plurality of categories may be displayed. For example, as shown in FIG. 3, four product categories such as beverages, fruits, grains, and tools may be displayed on the first menu screen. Here, categories such as beverages, fruits, grains, and tools may be symbolized and displayed to directly or indirectly represent the contents of products in the corresponding category. Specifically, beverages are displayed as images of containers containing beverages, fruits are displayed as images of fruits such as apples that people can easily recognize, and grains are displayed as images of bowls made of cooked rice, a representative grain. Tools can be displayed as tool images such as wrenches that people can easily recognize.

The advantage of representing a product category with a symbol in the form of an image rather than a simple text like this is that if the product is written in text, it is inconvenient to view and difficult to find the desired product because you have to understand the text, but you can use the product directly or indirectly. If the image is displayed intuitively, you can easily find the product you want.

Because Internet shopping sites handle a large number of different products, there may be cases where the product categories displayed on a single menu screen cannot display a list of all products provided by the site. For example, assuming that a specific site handles products in 20 categories and that symbols for 4 categories are displayed on one menu screen, 5 menu screens are needed to show products in all categories handled on that site. do. Since only one of the five menu screens is displayed at a time, screen switching is required to allow the user to view all five menu screens. When using a terminal 100 such as a smart phone, switching between the menu screens can be easily accomplished with a scroll touch operation using a finger, as shown in FIG. 4.

Referring to Figures 5 and 6, in the selection step (S2), the user selects the category to which the desired product belongs. That is, if there is a category to which the product the user wants to purchase belongs among the plurality of product category symbols displayed on the menu screen, the user touches the symbol representing the corresponding category on a terminal 100 such as a smartphone (or on a laptop or personal PC, etc.) You can select the corresponding category by clicking the mouse. As a result, the information provision step (S3) proceeds and the user can be provided with necessary product information. For example, as shown in FIG. 5, when a user who wants to purchase fruit touches the symbol representing the fruit category, specific information about a plurality of fruit products is displayed, and as shown in FIG. 6, if a user wants to purchase a tool, the user touches the symbol representing the fruit category. When a user touches a symbol representing a tool category, specific information about a plurality of tool products may be displayed.

The Internet shopping system can be used even as a guest, but it is usually operated as a membership system where shopping is done after verifying your identity through a login process. When a membership system is operated, information about members is stored in the database 300, and various conveniences can be provided to the members using the stored information.

Referring to FIG. 7, information on a plurality of users may be stored separately for each user in the member information storage area of the database 300. For example, assuming that there are users A and B, the database 300 has a separate storage area 310 for user A and a storage area 320 for user B, and a storage area for each user. Personal information 311 and special information 312 may be stored. Personal information 311 is personal information such as the user's name or ID, and can be used for purposes such as verifying identity during the login process. Additionally, the personal information 311 may store information about the delivery address of the product or information about product payment (credit card information, etc.) when the user purchases a product after logging in. The special information 312 may store various special information about the user. For example, information about the user's past purchase history, frequently searched products, shopping cart products (products selected by the user with the intention of purchasing them in the future), etc. may be stored. Although the special information 312 is not essential, it can be used in various ways for user convenience. For example, after identifying products that a user frequently purchases through the special information 312, appropriate recommended products can be presented to the user based on this. Specifically, as shown in FIG. 8, when a symbol image representing a plurality of product categories is displayed on the initial screen, the recommended product may be displayed in a separate space along with the product category display. The separate space does not have to display only recommended products, and the space may be used for other purposes. For example, if a discount event for a specific product is being held on the shopping site, it can be used to display the specific product and inform about the discount.

Additionally, by using the special information 312, the list of product categories displayed on the initial screen can be set to suit the user. For example, if it is determined through the special information 312 that user A frequently purchased fruit or bread in the past, and that user B frequently purchased clothing or tools in the past, when user A logs in, The fruit category symbol and the bread category symbol can be displayed on the initial screen, and when user B logs in, the clothing category symbol and the tool category symbol can be displayed on the initial screen.

We have explained how to display a product category with a symbol that directly or indirectly represents the product attribute. However, the symbol cannot be expressed only as a two-dimensional product image as shown in Figure 3, and can be expressed in various other ways. You can. Hereinafter, different expression methods of symbols representing product categories will be described with reference to the drawings (FIGS. 9 to 13).

Figures 9 to 18 show other screen implementation examples of each process of the product evaluation method of Figure 1.

Referring to FIG. 9, when a menu screen for a product list is displayed on the screen of the terminal 100 used by the user, the menu screen divides the products handled by the site into categories and includes a virtual product guide representing each category. can be displayed. For example, as shown in FIG. 9, three virtual product guides, each guiding products of a specific category, may be displayed on the menu screen. Here, the number of product guides displayed on one screen does not necessarily have to be three, and can be fewer or more. A virtual product guide can serve to introduce products of its own category in a virtual space, just as a guide introduces products in a real store. A virtual product guide can be expressed to have an appearance that can directly or indirectly represent the product it is introducing. For example, assuming that the menu screen displays products from Korea's unique food categories such as soybean paste, cheonggukjang, red pepper paste, and soy sauce, tools categories such as hammers and drivers, and sports goods categories such as sports drinks, the unique food categories are It is expressed as a product guide with the appearance of a grandmother, the tool category is expressed as a product guide with a person wearing a hard hat and a tool such as a wrench, and the sports goods category is a product with a muscular body that has muscles through sports exercise. It can be expressed as a guide.

In this way, when a product category is represented by a symbol in the form of a product guide in the shape of a person, there is an advantage that the product of the corresponding category can be identified by looking at the appearance of the product guide, and thus the desired product can be easily found. In particular, when using a virtual product guide, since the guide has a human appearance, there is an additional advantage of being able to naturally convey necessary information through the guide's voice.

On the other hand, if it is determined that it is difficult to determine what category of product the product guide represents based solely on the appearance of the product guide with the appearance of a grandmother, a product guide wearing a hard hat, or a muscular product guide, the user must use the touch screen or mouse cursor to determine which category of product the product guide represents. When you move to a specific guide, you can have the guide inform you of the category of product he or she will introduce through text or voice. For example, when the cursor is moved to a product guide with the appearance of a grandmother, the guide can provide a voice or text comment such as “Do you want to eat delicious Korean sauce?” If the category of products sold on the shopping site cannot be displayed with only three product guides, other product guides can be displayed by switching the menu screen as in the embodiment described above.

When the user selects the product guide of the category to which the desired product belongs (selecting actions such as touching the product guide on a smartphone or clicking the product guide with a mouse on a computer), other product guides disappear and the selected product guide is changed to the product guide to which the user belongs. Provides information about products in the category. For example, when a user who wants to purchase sports goods selects the muscle product guide, the screen switches to a display shelf where sports goods such as sports drinks, creams, and vitamins are displayed, as shown in Figure 10, and the muscle product guide is displayed on the shelf. A product guide can provide information about the product the user wants. A product guide can provide information about a product to the user while interacting with the user in various ways such as voice, text, and movement. Additionally, a product guide can go beyond the scope of simply providing product information and play a role in recommending a specific product to the user and encouraging the purchase of that product. On the other hand, the screen where the product guide as shown in Figure 10 is placed on the shelf of the product to be introduced can be displayed when the product guide is selected on the first screen of the Internet shopping site, but as another method, the screen as shown in Figure 10 It may be configured to appear directly without going through the first screen of an Internet shopping site through a link provided by a search site.

Referring to Figure 11(a), the user can examine the products on the product shelf in detail through keyboard/mouse operations, etc. Additionally, if you find a specific product you are interested in while looking at the products on the shelf, you can express your interest by moving a cursor such as a keyboard/mouse to the specific product. Referring to FIG. 11(b), the virtual product guide can provide related information for a specific product in which the user has shown interest. Here, the relevant information includes information such as manufacturer, product name, price, etc., and the relevant information may be provided in text form as comments in the product guide.

Referring to Figure 12(a), the user can examine the products on the product display shelf in detail through touch screen manipulation, etc., and when a specific product of interest is found, the user can indicate interest by touching the specific product. . Referring to Figure 12(b), the virtual product guide can provide related information (manufacturer, price, etc.) for a specific product in which the user has shown interest, and at this time, the related information is in the form of a voice comment of the product guide. It can be provided as .

When a user displays a specific product of interest, the product guide can provide related information not only through text or voice, but also through actions. For example, as shown in Figure 13(a), when a user expresses interest in a specific product, the product guide uses a thumb-raising motion if the user evaluation or market evaluation for the product is level 1. A level 1 mark may be displayed. At this time, voice or text comments can be used if necessary. Referring to FIG. 13(b), before the user expresses interest in a specific product, the product guide may first recommend a specific product using motion, voice, text comments, etc. In other words, for users who hesitate and cannot decide which product to purchase, the product guide introduces and recommends specific products that have been highly evaluated by existing users, so the user can refer to the recommendations and receive help in deciding on the product to purchase. there is.

Above, we have explained text, voice, and motion as a way for a product guide to provide information about a product to the user, but this is just an example and product information can be provided in other ways not mentioned here. Additionally, the text, voice, and motion may be used alone, or two or more methods may be used in combination. In addition, the product guide can be configured so that the user can set the method of providing information through text, voice, or motion.

Similar to how users and store staff communicate in a real store, product guides and users, who have human appearances, can communicate with each other in a virtual shopping system. In other words, the product guide and the user can communicate through each other's actions/reactions, and by applying artificial intelligence to the product guide, not only communication about product information but also communication about various matters can take place between the user and the product guide. there is. Just as the product guide's actions (provision of information, etc.) to the user are carried out in various ways such as text, voice, and movement, the user's reaction to the product guide can also be carried out in various ways. Users can make specific requests to the product guide by entering text or voice commands or, if the device has a camera, by showing actions. For example, in addition to normal information such as the price of a specific product, additional information such as the A/S period or delivery period can be requested through reaction.

According to the above method of providing product information, a plurality of products are clearly distinguished by type by expressing the product category through a symbolic image representing the product content or a product guide with an appearance that expresses or suggests the product content. can be displayed, and consumers can conveniently identify product information in that category by selecting one of the categorized categories.

As another embodiment using a product guide, the product guide can provide information on products related to multiple products or items related to multiple products, and while providing product information, it can actively guide users to the corresponding products or items. I can recommend it. In addition, multiple product guides introduce products or items belonging to the same category, and the multiple product guides have unique personalities like people, so they can provide product information in different ways depending on their personalities.

Referring to FIG. 14, a plurality of different product guides are displayed on the screen of the user's terminal 100, and the plurality of product guides may each recommend different products or items. For example, a product guide with the appearance of a grandmother recommends a product called 'Cheonggukjang', a product guide wearing a hard hat and holding a tool such as a wrench recommends a product called 'Tool Set', and a muscular product guide recommends a product called 'Tool Set'. Recommends the 'body shape' item. Cheonggukjang can be a single product consisting of only Cheonggukjang or a complex product consisting of multiple ingredients for cooking Cheonggukjang. A tool set can be a composite product involving multiple products such as hammers, wrenches, screwdrivers, etc. In this way, the product guide can recommend a single product or a product involving multiple products.

Meanwhile, 'body shape' is not a product, but rather an item with a theme that is related to various products. In this way, the product guide may recommend items with a theme that are related to at least one product, even if they are not specific products. When the user selects the item, the product guide may provide information on detailed products related to the item called body shape. For example, as shown in FIG. 15, the muscular product guide may provide information on products needed to build a body by classifying them by type or recommend the purchase of the corresponding products. Specifically, products of the type of exercise equipment needed to build muscles to become fit, products of nutritional supplements such as vitamins that can provide sufficient nutrients to become fit, and products of the type of healthy juice that are recommended for controlling diet for a good body ( It can provide relevant information (recipes for healthy juices, ingredients listed in the recipes, etc.) or recommend the purchase of the product.

Referring to FIG. 16, a plurality of different product guides are displayed on the screen of the user's terminal 100, and the plurality of product guides may provide product information or recommend the product in different ways for the same target. . For example, product guides in the form of two grandmothers recommend the same product, 'Cheonggukjang'. Here, it is assumed that Cheonggukjang is a composite product consisting of multiple ingredients for cooking Cheonggukjang. The two product guides with the appearance of grandmothers can have different appearances, with one having a somewhat hard and cold image and the other having a soft and gentle image. Product guides have their own characters, just like real people, and the appearance of the product guides can be shaped to match their characters. For example, a grandmother product guide with a cold image has a so-called 'cursive' character and makes harsh comments such as "Eat Cheonggukjang or Cheonggukjang" when recommending 'cheonggukjang', while a grandmother product guide with a soft image has a kind-hearted character. Since you have it, it can be configured to make a polite comment such as “I want to eat savory Cheonggukjang.” Users can choose a product guide with a cold image or a product guide with a warm image depending on their taste, and each product guide introduces products related to cheonggukjang in different ways according to the image shown to them (here, ' ‘Introduction’ may include the act of providing product information or recommending the purchase of a product.

For example, as shown in Figure 17, a product guide with a cool image can introduce a Cheonggukjang product with a rich taste of Cheonggukjang, the main ingredient. In addition, common ingredients for Cheonggukjang (tofu, onions, etc.) can be introduced, and spicy peppers, which have a strong impact, can be introduced as additional ingredients. In contrast, as shown in Figure 18, the product guide with a warm image introduces Cheonggukjang products with a mild taste relative to the main ingredient, Cheonggukjang, and non-irritating products as additional ingredients along with typical Cheonggukjang ingredients such as tofu and onions. You can introduce marbled products.

If the product guide is characterized as above and actively recommends products, users will not waste time hesitating about which product to purchase because they do not know the product information, and will select a product guide with a character that suits their taste and then use the product guide. You can purchase products/items/multiple products related to the above-mentioned products or items recommended by the product guide with confidence.

We have looked at the method of providing product information above, and the method of providing product information can be used in a method of purchasing a product or a system to which such method is applied. Below, a method of purchasing a product using the above method of providing product information will be described.

Figure 19 is a flowchart showing the process of a product purchasing method according to an embodiment of the present invention.

Referring to FIG. 19, the product purchase method according to an embodiment of the present invention includes a login step (S10), a product information provision step (S20), and a product purchase step (S30). This method of purchasing a product can be applied to a shopping system as shown in FIG. 2, and in the login step (S10), the user connects to the product server and logs in using his/her terminal such as a mobile phone or computer. Various methods can be used in the login process, such as using an ID or password, or using biometric information such as a fingerprint. The product server has a database that stores user personal information or is connected to the database, and determines whether to approve login by referring to the database. Once login is completed, information about the product is provided to the user in various ways in the product information provision step (S20). For example, the product information provision step (S20) includes a display step (S1), a selection step (S2), and an information provision step (S3), and these steps (S1, S2, S3) include product information as described above. Any delivery method may be applied. That is, in the display step (S1), products can be divided into categories and then displayed as symbols to directly or indirectly represent the product contents of that category, and in the selection step (S2), the symbol of the category to which the product the user wants is used. By touching or clicking to select, the user can receive the necessary product information in the information provision step (S3). After receiving product information, the user can decide whether to purchase the product based on the product information. If you decide to purchase a product, you can purchase the product through the product purchase step (S30). Product purchases can be made according to methods that have traditionally been used on Internet shopping sites. For example, the purchase step (S30) can be completed by clicking or touching the 'purchase' button for the product you want to purchase, indicating your intention to purchase, and proceeding with the product payment process.

Although we have looked at specific embodiments of the present invention as described above, those skilled in the art will understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. will be. Therefore, the disclosed embodiments should be considered from an illustrative rather than a restrictive perspective. The scope of the present invention is indicated in the claims, not the foregoing description, and all differences within the equivalent scope should be construed as being included in the present invention.

100: terminal
200: Product server
300: database

Claims (14)

delete delete delete delete delete delete delete A display step in which a virtual product guide is displayed on the user's terminal; and
an information provision step in which the virtual product guide displayed on the terminal provides product information;
Contains,
The virtual product guide includes a plurality of virtual product guides that provide information about the same object in different ways in the information provision step,
The virtual product guide has a first personality and provides information in a first manner tailored to the first personality, and the virtual product guide has a second personality and provides information in a first manner tailored to the second personality and provides information in the first manner for the same object. comprising a second product guide providing information in a second manner different from the second manner;
How to provide product information. According to clause 8,
When the product providing the information is related to a plurality of products, the first product guide and the second product guide provide information on the related products while providing information on different products for at least some of the related products. How to provide product information. delete delete delete delete A user's terminal on which a virtual product guide is displayed; and
a product server connected through the terminal;
Contains,
The virtual product guide provides product information so that the user can purchase the product from the product server, and the virtual product guide provides information about the same object in different ways in providing product information. Contains a plurality of virtual product guides,
The virtual product guide has a first personality and provides information in a first manner tailored to the first personality, and the virtual product guide has a second personality and provides information in a first manner tailored to the second personality and provides information in the first manner for the same object. comprising a second product guide providing information in a second manner different from the second manner;
Product purchasing system.

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