KR102584189B1 - E-commerce platform management system based on Metaverse for sharing shopping experience by on/offline - Google Patents

Abstract

The present invention is an open world type of metaverse space built with a VR shopping mall that is linked to an actual online/offline shopping mall, an avatar and VR exhibition room given to each user, and a metaverse movement map. In addition to being provided through a connected e-commerce platform application, when a product is purchased or sold, the avatar and the avatar's VR exhibition room reflect or display the purchased or sold item, and users can make friends/sale between avatars. By providing an opportunity to generate profits, it not only provides excellent accessibility, but also increases user interest and interest, activating e-commerce services, dramatically increasing shopping mall profitability, as well as increasing e-commerce service reliability and product reliability. This is about a metaverse-based e-commerce platform operating system that can improve user revenue generation and participation by enabling revenue generation through relationships on the metaverse even if users do not purchase actual products.

Description

E-commerce platform management system based on Metaverse for sharing shopping experience by on/offline}

The present invention relates to a metaverse-based e-commerce platform operating system that shares online and offline shopping experiences. Specifically, it relates to a VR shopping mall that is linked to an actual online and offline shopping mall, and an avatar and VR provided to each user. Exhibition room, metaverse movement - provides the metaverse space built with a map as an e-commerce platform application connected in an open world type, and at the same time, when purchasing or selling a product, the avatar and the avatar's VR exhibition room are provided. It is configured to reflect or display purchased or sold items, and is designed to provide users with opportunities to generate profits through friendship/sale between avatars, thereby improving e-commerce services by not only providing excellent accessibility but also increasing user interest and interest. By activating it, you can not only dramatically increase shopping mall profitability, but also increase e-commerce service reliability and product reliability. Even if users do not purchase actual products, it is possible to generate revenue through relationships on the metaverse, thereby generating user revenue and It is about a metaverse-based e-commerce platform operating system that can improve participation.

Recently, as the Internet infrastructure has expanded and computer graphics technology has become more sophisticated, interest in virtual reality technology, which refers to a three-dimensional virtual world linked to reality, is rapidly increasing.

In particular, as the global coronavirus pandemic prolongs, contact and movement between people is restricted, and 5G communication networks that can transmit large amounts of information at high speed are expanded, various forms of supporting life-style or game-type virtual worlds Metaverse services are emerging.

These metaverse services support functions that allow changing the interface design that configures the metaverse environment. Users can utilize these functions to vary the interface design that configures the metaverse environment as the user wants without physical restrictions. You can get fun and satisfaction by changing it or applying decorative effects.

Meanwhile, the existing offline shopping method, in which customers visit actual offline stores and purchase desired products, has changed to Internet shopping using computers or home shopping malls using TV commercials, and in addition, various methods of providing virtual shopping malls. Online shopping malls are becoming popular.

At this time, online shopping mall refers to a form in which when a buyer wants to purchase a product, he or she purchases the product and makes payment through a website built on the Internet rather than visiting the product seller directly.

These online shopping malls are pursuing a unique service type and using a sales strategy that highlights differentiation from other online shopping malls. Due to convenience of access, development of purchase payment methods, and development of delivery systems, the field of e-commerce services It has become a proportion comparable to shopping.

In line with this trend, research is being actively conducted on virtual reality shopping malls that can increase consumer interest and accessibility while improving the accuracy of product information by combining the aforementioned virtual reality and online shopping malls.

Figure 1 is a flowchart showing the driving method of the VR shopping mall operation management system disclosed in Domestic Patent No. 10-2198583 (title of the invention: VR shopping mall operation management system and driving method thereof), and Figure 2 is a flow chart showing the driving method of the VR shopping mall operation management system according to Figure 1. This is a diagram showing the main page of the VR shopping mall platform provided by the operation management system.

The driving method (hereinafter referred to as the prior art) of the VR shopping mall operation management system of Figure 1 (S900) involves the VR image implementation unit continuously streaming displayed products displayed in the canvas frame area of the VR shopping mall platform as VR (Virtual Reality) images. Step (S901), a step (S902) in which the VR image implementation unit automatically generates a 3D model of the displayed product instantly captured by taking a screenshot as unstructured data, and a 3D three-dimensional shape representation unit, as shown in Figure 2, VR When clicking on at least one different displayed product image displayed by category within the shopping mall platform, the mouse is placed at the location where the event button for displaying product information for the displayed product and the 3D three-dimensional shape expression unit rotates 360 degrees is placed. When placed, the displayed product image rotates 360 degrees and displays the displayed product image in 3D form (S904).

The prior art (S900) configured in this way continuously streams displayed products displayed in the canvas frame area of the VR shopping mall platform as VR (Virtual Reality) images, and converts 3D models of displayed products momentarily captured through screenshots into unstructured data. Not only can it provide users with accurate product information for which they want to purchase Jinyoung products by automatically generating the products, but when they click on at least one different displayed product image displayed by category within the VR shopping mall platform, product information about the displayed product is generated automatically. It has the advantage of improving product reliability and transaction credit for consumers' purchasing choices by providing accurate information about displayed products.

Generally, in e-commerce services, reviews, reviews, etc. of users who have actually purchased a product have the characteristic of having a very significant influence on other people's product purchases, and accordingly, in conventional e-commerce services, a separate web site is provided. A method of providing information such as buyer reviews and reviews is applied through a page or GUI (Graphic User Interface), but this method is used because the user must manually search for the web page or GUI and enter it. Not only does it cause inconvenience due to lack of convenience and accessibility, but it also has structural limitations in that it cannot simply provide a one-way function of providing information such as reviews and reviews.

However, the prior art (S900) does not take into account these e-commerce service features at all and does not include any technology for providing buyer reviews and reviews to other users, so it has the disadvantage of lowering service convenience and efficiency.

In addition, in the prior art (S900), in order for a user to purchase a specific product, the user must search for the product name one by one, check the listed products one by one, and purchase the product he or she likes, making the purchase process very cumbersome and generating revenue for the shopping mall. A problem arises where the effectiveness of advertising to increase is significantly reduced.

The present invention is intended to solve this problem, and the problem of the present invention is to build a VR shopping mall that is linked to an actual online/offline shopping mall, an avatar and VR exhibition room given to each user, and a metaverse movement-map. In addition to providing the metaverse space as an e-commerce platform application connected in an open world type, when purchasing or selling a product, the avatar and the items purchased or sold are reflected or displayed in the avatar's VR exhibition room. It is structured to provide users with opportunities to generate profits through friendship/sale between avatars, which not only provides excellent accessibility but also increases user interest and interest, activating e-commerce services and dramatically increasing shopping mall profitability. In addition, it can increase e-commerce service reliability and product reliability, and even if users do not purchase actual products, it is possible to generate revenue through relationships on the metaverse, improving user revenue generation and participation online and offline. It is intended to provide a metaverse-based e-commerce platform operating system that shares shopping experiences.

The solution of the present invention for solving the above problem is an e-commerce platform operating system including at least one client, on/offline shopping mall servers, and an e-commerce platform management server: the e-commerce platform management server /With offline shopping mall servers accounts, items that are products sold in the relevant online/offline shopping malls and shopping mall contents displaying product information for each of the items are created and provided to connected clients, and the clients register as members. Upon request, exhibition room content is created and assigned to the account of the client who requested membership, and when the client purchases an item, payment is processed in conjunction with the relevant online/offline shopping mall server, and the purchased item is transferred to the client. When displaying the item in the exhibition room contents and receiving a request for distribution of a specific item from the client, the item requested for distribution is displayed in the exhibition room contents of the client requesting distribution, and the e-commerce platform management server includes a database unit; It is executed when a request for shopping mall registration is received from a connected online/offline shopping mall server. Shopping mall identification information, shopping mall 3D modeling data (or 3D modeling construction data), and information about products to be sold are received from the online/offline shopping mall server requesting shopping mall registration. Receive shopping mall registration request data containing product information (including at least one of product name, brand, sales price, product line, function, detailed information, and 3D modeling data), and use and refer to the received shopping mall registration request data, A shopping mall register that registers the shopping mall as a seller of the e-commerce platform; When a shopping mall is newly registered by the shopping mall register, the identification information of the shopping mall and product information of the shopping mall are matched and registered in the database, and product registration request data is received from the connected online/offline shopping mall server. a product registration/update unit that is executed, processes and references product registration request data transmitted from an online/offline shopping mall server, updates existing product information of the corresponding shopping mall, and then stores the product registration/update unit in the database unit; A VR shopping mall is built based on a VR engine using the 3D modeling data included in the registration information of the new shopping mall by the shopping mall register, and a number of object spaces where 3D models (objects) of each product are displayed are arranged and connected. Build a VR shopping mall that allows the user to move the viewpoint and move the location, and when the product information of the VR shopping mall already established by the product registration/update unit is changed, the VR so that the display of the changed product is reflected. VR shopping mall construction department that changes the shopping mall; a member registration unit that registers the client as a member when membership registration is requested by receiving membership registration request data including at least one of personal information, login information, and personal information from a connected client; an account creation unit that allocates an avatar and a VR exhibition room to a client account registered by the member registration unit; an avatar/VR exhibition room building unit that builds a VR exhibition room that is implemented to enable the location and 360° viewpoint movement of the avatar assigned in the account creation unit and the visited avatar as a 3D model; Create a metaverse space by matching and arranging the VR shopping malls built by the VR shopping mall construction department and the VR exhibition rooms built by the avatar/VR exhibition room construction department on the already produced metaverse mobile-map. A metaverse space creation unit that updates; When a client connects, a metaverse operation unit provides the connected client with the metaverse space created by the metaverse space creation unit, places the connected client's avatar on the metaverse movement-map, and then operates the metaverse service. ; When distribution of a specific item is made, distribution relationship information is generated by matching the item identification information with the order information that places the identification information of the avatar that applied for distribution in the lower order of the identification information of the avatar that has applied for distribution, It includes a distribution relationship register stored in a database unit, wherein the sale relationship register includes a data input module that receives identification information of an avatar that has applied for distribution, identification information of an avatar that has applied for distribution, and identification information of an item to be sold; a determination module for registration of distribution relationship information that determines whether the item is an item that has previously been distributed by referring to the item identification information input through the data input module and the avatar identification information for which distribution has been requested; It is executed when the sales relationship information registration determination module determines that the item has already been sold, and after extracting the order information of the sales relationship information of the item, it is placed in the lowest order of the extracted order information. , an order information update module that updates sales relationship information by matching ‘avatar identification information that applied for sales’; It is executed when the distribution relationship information registration determination module determines that the item is not an item that has previously been distributed. The avatar identification information for which distribution has been requested is at the top, and the avatar identification information for which distribution has been applied is in the following order. a sequence information generation module that generates sequence information; A pre-sale identification number granting module that is executed after the order information update module or the order information generation module and assigns a pre-sale identification number, which is an identification number of the pre-sale relationship information to be generated; A pre-sale relationship is established by matching the pre-sale identification number assigned by the pre-sale identification number granting module, the identification information of the item, and the order information updated by the order information update module or the order information generated by the order information generation module. It includes a sales relationship information creation/registration module that generates information and then stores it in the database unit.

In addition, the present invention is implemented so that a connected client can visit the exhibition room contents of another client, and purchase one of the items displayed in the exhibition room contents from the visiting client, which is a client that has visited the exhibition room contents of another client. When receiving a request, it is desirable to process the payment, establish a friend relationship between the visiting client and the owner client of the exhibition room contents, and pay a preset fee to the visiting client and the owner client.

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In addition, in the present invention, the e-commerce platform management server provides a metaverse-based e-commerce platform service, the shopping mall content is a VR shopping mall (2D is also possible) in which displayed items are displayed as 3D models, and the exhibition room content is It is desirable to have a VR exhibition room where the items on display are displayed as 3D models.

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In addition, in the present invention, the metaverse operating unit utilizes the operating manual table, which is data recording the operating procedures and operating methods of the metaverse service, to search and detect the actions of the avatar in the metaverse space, and to respond to the avatar's call and request. An event detection and output module that determines the event content and type and then outputs event information; In addition to providing metaverse space to connected clients, the avatar of the connected client is displayed on the metaverse movement-map, and by utilizing the operation manual table, the metaverse service is operated and the event detection and output module is operated. It is desirable to include an integrated management module that manages and controls the operation of the metaverse service by reflecting response data according to the event information output in the metaverse space.

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In addition, in the present invention, the sales relationship information registration determination module searches for sales relationship information already registered in the database unit and extracts sales relationship information with item identification information input through the data input module based on item identification information. Search and extraction module; It is executed when at least one piece of sales relationship information is extracted by the item identification information-based search and extraction module, and searches for the sales relationship information extracted by the item identification information-based search and extraction module through the data input module. An avatar identification information-based search and extraction module that extracts distribution relationship information with the inputted avatar identification information; It is executed when at least one piece of sales relationship information is extracted by the avatar identification information-based search and extraction module, and the sales relationship information extracted by the avatar identification information-based search and extraction module is applied to the avatar that has applied for sales. A final extraction module that extracts sale relationship information placed at the bottom; In the final extraction module, if the distribution relationship information is extracted, it is determined that the distribution relationship information for the corresponding item is already registered. However, if no distribution relationship information is extracted in the final extraction module, the distribution relationship information for the item is determined. It is desirable to include a registration decision module that determines that the device is not registered.

In addition, in the present invention, the e-commerce platform management server sets the user avatar and the friend target avatar as a friend relationship according to the request of the integrated management module, and generates friend relationship information including identification information of the avatars set as friends. , It is desirable to further include a friend relationship register stored in the database unit.

In addition, in the present invention, the e-commerce platform management server is executed when a purchase request is received from a connected avatar, and includes a purchase service unit that receives at least one of the quantity, size, color, and delivery address of the item requested for purchase from the avatar; a payment/delivery service department that processes the payment according to the information entered by the purchase service department and then delivers the purchased product to the delivery address in conjunction with the corresponding online/offline shopping mall server; It is desirable to further include a commission calculation and distribution unit that calculates and allocates a preset commission to the avatars who participated in the purchase.

In addition, in the present invention, the database unit stores a standard table that is data matching the commission dividend rate according to the purchase type, and the commission calculation and distribution unit analyzes the process of making the purchase and determines the purchase type by displaying a VR exhibition of a friend's avatar. A purchase type analysis/confirmation module that determines whether the purchase is a 'friend-based purchase' made through a room or a 'sale-based purchase' made by purchasing a sold item; The purchase type analysis/confirmation module is executed when the purchase type is confirmed as 'friend-based-purchase', and analyzes the purchase process to obtain the avatar identification information of the person who purchased the item and the friend Atta, who is the owner of the VR exhibition room. A self-avatar and friend avatar confirmation module that extracts bar identification information; The purchase type analysis/confirmation module is executed when the purchase type is confirmed as 'sale-based-purchase', and after extracting the sale relationship information created in the sale relationship information creation/registration module, the order included in the extracted sales relationship information A sales relationship information extraction module that extracts information; 1) When the purchase type is 'friend-based-purchase', a commission is paid to the user's avatar and a friend's avatar by referring to the above standard table. 2) When the purchase type is 'sale-based-purchase', the above standard table is paid. For reference, it is preferable to include a fee calculation module that pays a fee to avatars included in the order information extracted by the distribution relationship information extraction module.

Additionally, in the present invention, it is preferable that the metaverse space provided by the metaverse operating unit is operated in an open-world manner.

According to the present invention, which has the above problems and solutions, a VR shopping mall that is linked to an actual online/offline shopping mall, an avatar and VR exhibition room given to each user, and a metaverse space constructed with a metaverse movement-map are opened. -It is provided as an e-commerce platform application connected to an open world type, and at the same time, when purchasing or selling a product, it is configured to reflect or display the purchased or sold item on the avatar and the avatar's VR exhibition room, and between avatars By providing users with opportunities to generate profits through friend/sale relationships, it not only provides excellent accessibility, but also increases user interest and interest, activating e-commerce services, dramatically increasing shopping mall profitability, and increasing reliability of e-commerce services. It can increase product reliability, and even if users do not purchase the actual product, it is possible to generate revenue through relationships on the metaverse, improving user revenue generation and participation.

Figure 1 is a flowchart showing a driving method of the VR shopping mall operation management system disclosed in Domestic Patent No. 10-2198583 (title of the invention: VR shopping mall operation management system and driving method thereof).
FIG. 2 is a diagram illustrating the main page of the VR shopping mall platform provided by the VR shopping mall operation management system according to FIG. 1.
Figure 3 is a configuration diagram showing a metaverse-based e-commerce platform operating system, which is an embodiment of the present invention.
Figure 4 is a block diagram showing the client of Figure 3.
Figure 5 is a block diagram showing the e-commerce platform management server of Figure 3.
FIG. 6 is a conceptual diagram illustrating sales relationship information applied to the e-commerce platform management server of FIG. 5.
Figure 7 is an example diagram for explaining a VR shopping mall built by the VR shopping mall construction unit of Figure 5.
Figure 8 is an example diagram for explaining a VR shopping mall built by the VR shopping mall construction unit of Figure 5.
FIG. 9 is an exemplary diagram showing a VR exhibition room built by the avatar/VR exhibition room construction unit of FIG. 5.
Figure 10 is another example view of Figure 9.
Figure 11 is a block diagram showing the metaverse operating unit of Figure 5.
FIG. 12 is a flowchart for explaining the operation process of the VR shopping mall of Metaverse by the Metaverse operation unit of FIG. 11.
Figure 13 is a flow chart to explain the operation process of the VR exhibition room of the Metaverse by the Metaverse operation unit of Figure 11.
Figure 14 is a block diagram showing the sales relationship register of Figure 5.
FIG. 15 is a block diagram showing a module for determining whether to register sales relationship information in FIG. 14.
Figure 16 is a block diagram showing the fee calculation and distribution unit of Figure 5.
Figure 17 is a conceptual diagram to explain the fee calculation module of Figure 16 when the purchase type is 'friend-based-purchase'.
Figure 18 is a conceptual diagram for explaining the fee calculation module of Figure 16 when the purchase type is 'sale-based purchase'.

Hereinafter, an embodiment of the present invention will be described with reference to the attached drawings.

Figure 3 is a configuration diagram showing a metaverse-based e-commerce platform operating system, which is an embodiment of the present invention.

The Metaverse-based e-commerce platform operating system (1), which is an embodiment of the present invention, consists of a VR shopping mall that is linked to an actual online/offline shopping mall, an avatar and VR exhibition room provided to each user, and a Metaverse movement-map. The constructed metaverse space is provided as an e-commerce platform application connected in an open world type, and at the same time, when purchasing or selling a product, the avatar and the items purchased or sold are reflected or displayed in the avatar's VR exhibition room. It is configured to provide users with opportunities to generate profits through friendship/sale between avatars, which not only provides excellent accessibility but also increases user interest and interest, activating e-commerce services and dramatically increasing shopping mall profitability. In addition, it can increase e-commerce service reliability and product reliability, and even if users do not purchase actual products, it is possible to generate revenue through relationships on the metaverse, thereby improving user revenue generation and participation.

In addition, as shown in FIG. 3, the metaverse-based e-commerce platform operating system (1) of the present invention creates a metaverse space including a metaverse mobile map, VR shopping mall, VR exhibition room, and avatar, and then generates An e-commerce platform management server (3) that provides metaverse space to clients (5-1), ..., (5-N) connected to the e-commerce platform service based on the metaverse space, and users Clients (5-1), ..., (5-N), which are terminals carried by each client, and a Metaverse-based e-commerce system installed on each client (5) and provided to the e-commerce platform management server (3). E-commerce platform applications (7) that connect to the commerce platform and provide metaverse-based e-commerce platform services to users, and online/offline shopping mall servers (9-1), which are servers of actual online/offline shopping malls,... (9-N), e-commerce platform management server (3), client (5-1), ..., (5-N) and online/offline shopping mall server (9-1), ..., It consists of a communication network (10) that provides a data movement path between (9-N).

The communication network (10) includes an e-commerce platform management server (3), clients (5-1), ..., (5-N), and online/offline shopping mall servers (9-1), ..., (9- It is a network that supports data communication between Ns, and can be specifically implemented as a wide area network (WAN), a LAN (local area network) network, a VAN (Value Added Network) network, or a wired communication network.

Figure 4 is a block diagram showing the client of Figure 3.

The client 5 supports connection to the communication network 10 and is a digital device owned by the user, specifically a desktop-PC, laptop, and smart phone. It may consist of a phone, a tablet PC, etc.

At this time, the user refers to a participant registered in the metaverse-based e-commerce platform provided by the e-commerce platform management server (3), and sells at online/offline shopping malls (9-1), ..., (9-N). Shop and purchase products.

Additionally, the e-commerce platform application (7) is installed on the client (5).

In addition, as shown in FIG. 4, the client 5 is installed with a communication module 51 that transmits and receives data with the e-commerce platform management server 3 connected to the communication network 10, and an e-commerce platform application 5. The memory 52, the keypad 53 that receives commands from the user, and the metaverse space provided by the connected e-commerce platform management server (3) are displayed, and at the same time, the e-commerce platform application (7) A monitor 54 on which the graphic user interface (GUI) is displayed, an application management module 55 that links with the e-commerce platform application 7, and an operating system (OS) of the client 5. It consists of a responsible control module (56).

The e-commerce platform application (7) is installed on the client (5) and connects to the metaverse space provided by the e-commerce platform management server (3) through linkage with the e-commerce platform management server (3), allowing users to It is an application, software or application that provides e-commerce platform services to people.

The online/offline shopping mall servers (9-1), ..., (9-N) are servers of online or offline shopping malls for selling products through the e-commerce platform management server (3).

In addition, online/offline shopping mall servers (9-1), ..., (9-N) register their shopping malls as sellers in the metaverse-based e-commerce platform service of the e-commerce platform management server (3) and sell products. When registering as a sales target, shopping mall registration request data is generated and then the generated shopping mall registration request data is transmitted to the e-commerce platform management server (3).

At this time, the shopping mall registration request data includes shopping mall identification information, 3D modeling data corresponding to the shopping mall, product information of each product (product name, brand, product line, sales price, function, detailed information, 3D modeling data, etc.).

In addition, the online/offline shopping mall servers (9-1), ..., (9-N) change the items of products registered in the e-commerce platform management server (3) (addition of new products, suspension of sales of existing products, etc.) When this occurs, product registration request data is generated and the generated product registration request data is transmitted to the e-commerce platform management server (3).

At this time, product registration request data includes product name, brand, sales price, product line, function, detailed information, 3D modeling data, etc.

Figure 5 is a block diagram showing the e-commerce platform management server of Figure 3.

As shown in FIG. 5, the e-commerce platform management server 3 includes a control unit 30, a database unit 31, a data transmission/reception unit 32, a shopping mall registration unit 33, and a product registration/update unit 34. , VR shopping mall construction department (35), membership registration department (36), account creation department (37), avatar/VR exhibition room construction department (38), metaverse space creation department (39), metaverse operation department (40), Friend relationship register (41), sales relationship register (42), recommended item extraction unit (43), review information register (44), purchase service department (45), payment/delivery service department (46), commission calculation and distribution department ( 47).

The control unit 30 is the OS (Operating System) of the e-commerce platform management server, and the control object (31), (32), (33), (34), (35), (36), (37), (38) ), (39), (40), (41), (42), (43), (44), (45), (46), and (47).

In addition, when the control unit 30 receives a request for shopping mall registration by receiving shopping mall registration request data from the online/offline shopping mall servers 9-1, ..., (9-N) through the data transmitting and receiving unit 32, Enter the received shopping mall registration request data into the shopping mall registration unit (33).

At this time, the shopping mall registration request data includes shopping mall identification information, 3D modeling data, and product information (product name, brand, product line, sales price, function, detailed information, 3D modeling data, etc.) indicating information on the product being sold.

In addition, when the control unit 30 receives product registration request data from the online/offline shopping mall servers 9-1, ..., (9-N) through the data transmitting and receiving unit 32, the control unit 30 sends the received product registration request. Enter the data into the product registration/renewal unit 34.

In addition, the control unit 30 receives membership request data from the e-commerce platform application 7 through the data transmission and reception unit 32, and when a request for membership is requested, the control unit 30 sends the received membership registration request data to the member registration unit 36. Enter.

Additionally, the control unit 30 inputs the metaverse space data generated by the metaverse space creation unit 39 to the metaverse platform operation unit 40.

The database unit 31 contains shopping mall registration information registered by the shopping mall registration unit 33, member registration information registered by the member registration unit 36, and user accounts created by the account creation unit 37. Avatar identification information and VR exhibition room identification information are stored.

At this time, the VR exhibition room refers to a personal space on the metaverse allocated to each user account, and products (hereinafter referred to as items) or items purchased by the avatar through the metaverse are displayed.

Additionally, the database unit 31 stores product information sold in each VR shopping mall registered/updated by the product registration/update unit 34.

Additionally, the database unit 31 stores the VR shopping mall built by the VR shopping mall building unit 35 and the VR exhibition room built by the avatar/VR exhibition room building unit 38.

At this time, the VR shopping mall refers to a space on the metaverse where products sold at the online/offline shopping mall are displayed in response to a specific online/offline shopping mall. As applied in the normal metaverse, the user's viewpoint can move 360°. It is built to enable autonomous location movement.

Additionally, the database unit 31 stores the metaverse space created by the metaverse space creation unit 39.

At this time, the metaverse space refers to a virtual reality space where multiple VR shopping malls, VR exhibition rooms for each avatar, and avatars are matched and placed on the metaverse movement-map, and multiple avatars are autonomous on the metaverse movement-map. It is built so that it is possible to visit the adjacent VR shopping mall and VR exhibition room while moving the location and viewpoint.

Additionally, friend relationship information generated by the friend relationship registration unit 41 is registered in the database unit 31.

At this time, friendship refers to an intimate relationship between avatars to share each other's shopping experiences in the metaverse.

Additionally, the database unit 31 stores sales relationship information generated by the sales relationship registration unit 42.

In this case, distribution refers to a function that displays the sold item in the VR exhibition room of the avatar when a specific avatar receives a specific item, and distribution relationship information refers to information indicating the distribution history of a specific item.

FIG. 6 is a conceptual diagram illustrating sales relationship information applied to the e-commerce platform management server of FIG. 5.

Looking at the sales relationship information with reference to Figure 6, 'A' avatar was first to receive the 'M' item displayed in the VR shopping mall, and the 'M' item sold by 'A' avatar was distributed to 'B' avatar and 'C'. The avatar is distributed, the 'M' item sold by the 'B' avatar is distributed by the 'D' avatar and the 'E' avatar, and the 'M' item sold by the 'C' avatar is distributed by the 'F' avatar. Assuming that the 'M' item's sales relationship information can be created and registered as 1) A->B>D, 2) A->B->E, and 3) A->C->F. there is.

In addition, the e-commerce platform management server 5 of the present invention allows a commission to be paid to the owner avatar of the VR exhibition room when another avatar purchases the item through the VR exhibition room of one of the avatars tied to a sales relationship. In addition, in the distribution relationship, commissions are paid to avatars higher than the owner avatar, which has the advantage of not only increasing user participation but also providing user-centered revenue generation opportunities.

The data transmitting and receiving unit 32 transmits and receives data with e-commerce platform applications 7 and online/offline shopping mall servers 9 connected to the communication network 10.

The shopping mall registration unit 33 is executed when a request for shopping mall registration is received from the online/offline shopping mall server 9, and receives shopping mall registration request data from the online/offline shopping mall server 9 that requested shopping mall registration.

At this time, the shopping mall registration request data includes shopping mall identification information, shopping mall 3D modeling data (or 3D modeling construction data), and product information (product name, brand, sales price, product line, function, detailed information, 3D modeling data), which is information about the product being sold. etc.), etc.

In addition, the shopping mall registration unit 33 uses and references the received shopping mall registration request data to register the shopping mall as a seller of the metaverse-based e-commerce platform.

At this time, when the shopping mall is registered by the shopping mall registration unit 33, the control unit 33 executes the product registration/update unit 34 and the VR shopping mall construction unit 35.

The product registration/update unit 34 is executed when 1) a shopping mall is newly registered by the shopping mall registration unit 33 or 2) product registration request data is received from the online/offline shopping mall server 9.

In addition, the product registration/update unit 34 stores 1) product information (product name, brand, sales price, product line, function, details) included in the shopping mall register 33 when a shopping mall is newly registered and executed by the shopping mall register 33; information, 3D modeling data, etc.), the extracted product information is matched with the corresponding shopping mall identification information and registered in the database unit 31.

In addition, the product registration/update unit 34 processes and references the product registration request data received from the online/offline shopping mall server 9 when 2) the product registration request data is received from the online/offline shopping mall server 9 and executed. Therefore, the existing product information of the corresponding shopping mall is updated and stored in the database unit 31.

At this time, the product information registered/updated by the product registration/update unit 34 is input to the VR shopping mall construction unit 35.

Figure 7 is an example diagram for explaining a VR shopping mall built by the VR shopping mall construction unit of Figure 5.

The VR shopping mall construction unit 35 is executed when 1) a new shopping mall is registered by the shopping mall registration unit 33 or 2) product information of a VR shopping mall already built by the product registration/update unit 34 is changed.

In addition, the VR shopping mall construction unit 35 uses 3D modeling data included in the shopping mall registration information for the shopping mall registered by the shopping mall registration unit 33 when a new shopping mall is registered and executed by the shopping mall registration unit 33. , Build a VR shopping mall based on VR engine.

At this time, the VR engine may be a dedicated engine built by the e-commerce platform server (5) or may be composed of a known engine such as Unity or Unlear.

In addition, as shown in FIG. 7, the VR shopping mall construction unit 35 refers to the product information of the corresponding shopping mall and arranges a number of object spaces 902 where 3D models (objects) 901 of each product are displayed. Build a VR shopping mall (900).

At this time, the VR shopping mall 900 may be composed of a number of sales outlets, and each sales outlet may be allocated to each product group. For example, the VR shopping mall 900 is a sales outlet corresponding to the 'shoes' product group and the 'home appliances' product group. It may be composed of a corresponding sales office, etc.

In addition, the VR shopping mall 900 is built to enable 360° movement of the user's viewpoint and autonomous location movement as shown in FIG. 7, as applied in a normal metaverse.

In addition, the 3D modeling data used in the VR shopping mall construction unit 35 may be a 3D model file, data necessary to build a 3D model, or 360° images taken of an actual shopping mall, and the VR shopping mall construction unit 35 may be /When receiving a request for shopping mall registration from the offline shopping mall server (9), if separate 3D modeling data is not transmitted, a new VR shopping mall can be built using a pre-designed 3D model.

For example, if the 3D modeling data transmitted from the online/offline shopping mall server 9 is 360° images, the VR shopping mall construction unit 35 determines the playback order (connection relationship) of the acquired 360° images according to the spatial layout. , movement relationship), a VR shopping mall can be built by selecting a specific point or object (sale product) within each 360° video as an object and matching the information tag for each object. At this time, the information tag may be composed of the product name, brand, sales price, product group, function, detailed information, and review information registered by the review information register 44, which will be described later.

Meanwhile, the shopping mall building unit 35 is 2) executed when product information is updated by the product registration/updating unit 34 for the VR shopping mall 900 that has already been built, and creates VR to correspond to the updated product information. Change the shopping mall (900).

For example, when a new product is registered by the product registration/update unit 34, the shopping mall construction unit 35 creates a 3D model of the newly registered product in accordance with the product line of the already established VR shopping mall 900 as an object. The VR shopping mall 900 can be changed to be placed in the space 902 or the VR shopping mall 900 can be changed to remove items displayed in the object-space 902 for products that have been discontinued.

In this way, the VR shopping mall 900 built/modified by the VR shopping mall construction unit 35 is stored in the database unit 31 and simultaneously utilized in the metaverse space creation unit 39, which will be described later.

The member registration unit 36 is executed under the control of the control unit 30 when membership registration is requested by receiving membership request data from the e-commerce platform application 7, which will be described later.

In addition, the member registration unit 36 generates member information by matching personal information, login information, personal information, email information, etc. included in the transmitted membership request data, and then stores the generated member information in the database unit 31. Save.

The account creation unit 37 assigns an avatar to a user account registered by the member registration unit 36 and allocates a VR exhibition room.

The avatar identification information and VR exhibition room identification information given to each user by the account creation unit 37 configured in this way are stored in the database unit 31.

Figure 8 is an example diagram showing an avatar built by the avatar/VR exhibition room building unit of Figure 5, and Figure 9 is an example diagram showing a VR exhibition room built by the avatar/VR exhibition room building unit of Figure 5. Figure 10 is another example view of Figure 9.

The avatar/VR exhibition room construction unit 38 is executed when a VR exhibition room is assigned to a user account by the account creation unit 37 or when the exhibition items in the VR exhibition room need to be changed due to the purchase or distribution of the corresponding avatar. .

Additionally, the avatar/VR exhibition room construction unit 38 can create an avatar by reflecting the gender, appearance, body, etc. of the avatar according to the user's selection.

In addition, according to the control of the metaverse operation unit 40, the avatar/VR exhibition room construction unit 38 allows the avatar to wear the item, as shown in FIG. 8, when the avatar purchases, sells, or clicks on a specific item. Rebuild.

For example, if the avatar is male and you purchase the ‘shaving’ item, you can remove the avatar’s beard, and if you purchase the ‘glasses’ item, you can wear the glasses on your avatar.

Additionally, when a VR exhibition room is assigned by the account creation unit 37, the avatar/VR exhibition room construction unit 38 sets a pre-designed 3D model (VR exhibition room) as the VR exhibition room for the user.

At this time, the VR exhibition room is the state before the user purchases or sells separate items (products), and consists of a space where separate products are not displayed.

In addition, as shown in FIGS. 9 and 10, the avatar/VR exhibition room construction unit 36 creates a 3D model of the purchased or distributed item when the avatar purchases or receives a specific item by the purchase service unit 45. (object) is displayed.

At this time, the VR exhibition room 910 may be composed of a number of sub-rooms, and each sub-room may be assigned to each product group. For example, the VR exhibition room 910 is a kitchen corresponding to the 'kitchen products' product group. It may be composed of a sub-room (910-1) and a bathroom sub-room (910-2) corresponding to the 'bathroom products' product line.

That is, the avatar/VR exhibition room construction unit 36 builds a VR exhibition room 910 in which no separate items are displayed at the time of initial construction, but when the user later purchases or receives an item, the By displaying the 3D model (object) of the item at a preset location in the sub-room corresponding to the item's product line, you can promote and advertise the product you purchased or received to other avatars who visit your VR exhibition room. It is possible to create effective effects.

At this time, it is natural that the VR exhibition room 910 can be built to enable autonomous position movement and 360° viewpoint movement as shown in FIGS. 9 and 10, as applied in the normal metaverse.

Additionally, information tags are matched to the 3D models of products displayed in the VR exhibition room (910). At this time, the information tag includes information on the shopping mall that is the seller, product name, brand, sales price, product line, function, detailed information, and review information registered by the review information register 44, which will be described later.

In other words, an avatar can visit another avatar's VR exhibition room and view the displayed items through 3D modeling, as well as check review information through the item's information tag, making it possible to share accurate information about the item. Transaction and product reliability can be increased.

This avatar/VR exhibition room construction unit 38 is 1) executed when the first exhibition room is assigned to a user account and builds the VR exhibition room for the user, and 2) the avatar is created by the sales relationship register 42, which will be described later. If an item is sold, the VR exhibition room 910 is updated so that the 3D model of the sold item is displayed. 3) If the item for the avatar is purchased by the purchase service department 45, the 3D model of the purchased item is displayed. By updating the VR exhibition room 910 so that the model is displayed, the VR exhibition room can be changed in real time according to the avatar's actions (purchase or sale).

The metaverse space creation unit 39 includes VR shopping malls 900 built by the VR shopping mall construction unit 35 and the avatar/VR exhibition room construction unit ( The metaverse space is created and updated by matching and arranging the VR exhibition rooms 910 built by 38).

At this time, the metaverse movement-map refers to the map where the basic movement of the avatar takes place and the basic space where the built VR shopping malls and VR exhibition rooms are located.

That is, the metaverse space created by the metaverse space creation unit 39 is composed of 1) metaverse movement-map, 2) VR shopping malls, 3) VR exhibition rooms, and 4) avatars.

Figure 11 is a block diagram showing the metaverse operating unit of Figure 5.

The metaverse operation unit 40 of FIG. 11 provides metaverse space to users connected to the e-commerce platform and manages and controls metaverse operation.

At this time, it is desirable for the metaverse space to be operated in an open-world manner.

In addition, as shown in FIG. 11, the metaverse operation unit 40 consists of an integrated management module 401, an operation manual table 402, and an event detection and output module 403.

The operation manual table 402 is a table in which data such as operation procedures and operation methods on the metaverse are recorded.

For example, in the operation manual table 402, when an avatar on the metaverse visits a specific VR shopping mall 900, the operating procedures of the VR shopping mall 900 may be stored, and the avatar may be stored in the VR shopping mall 900. When a specific object 901 is clicked, an operating procedure that exposes an information tag for the object can be stored, and when an avatar is requested for distribution of an item displayed in a VR shopping mall or VR exhibition room, the sold product The operating procedures for displaying the avatar in the VR exhibition room may be stored.

In other words, the operation manual table 402 is used to operate the metaverse space under the control of the integrated management module 401 when executed.

The event detection and output module 403 searches and detects the actions of the avatar on the metaverse, determines the event content and type according to the avatar's call and request, and then outputs event information.

At this time, the event may consist of an avatar's visit/exit from a VR shopping mall, visit/exit of a VR exhibition room, request for an information tag for a specific product, friend request, sale request, purchase request, exposure of recommended items, etc.

The integrated management module (401) is an e-commerce platform application (7) connected to the metaverse-based e-commerce platform and provides metaverse space, and utilizes the operation manual table (402) to operate the metaverse service and at the same time hold events. Response data according to the event information output by the detection and output module 403 is reflected in the metaverse space to manage and control the operation of the metaverse service.

In addition, when event information is output by the event detection and output module 403, the integrated management module 401 executes a processor according to the output event information, and when the response result of the processor is output, the output response result is stored in the metaverse. Reflected in space.

For example, when an avatar purchases a specific item, the integrated management module 401 executes the purchase service unit 45 and displays the purchased item in the avatar's VR exhibition room. After executing the construction unit 38 and the metaverse space creation unit 39, the changed VR exhibition room reflects the constructed metaverse space and continuously operates the metaverse service.

FIG. 12 is a flowchart for explaining the operation process of the VR shopping mall of Metaverse by the Metaverse operation unit of FIG. 11.

As shown in FIG. 12, the Metaverse VR shopping mall operation process (S100) operated by the Metaverse operating unit 40 includes a Metaverse movement-map display step (S101), an avatar moving step (S102), and a VR shopping mall step. Entry request step (S103), VR shopping mall display step (S104), avatar moving step (S105), information tag request step (S106), information tag exposure step (S107), sales request step (S108), sales information registration step ( S109), first VR exhibition room correction step (S110), product purchase request step (S111), recommended item exposure step (S112), recommended item selection step (S113), friend-making step (S114), purchase service step (S115), the second VR exhibition room correction step (S116), and the VR shopping mall exit request step (S117).

The metaverse movement-map display step (S101) provides a metaverse movement-map to the e-commerce platform application 7 to which the integrated management module 401 is connected. At this time, the e-commerce platform application 7 displays the metaverse movement-map on the monitor of the user terminal.

In the avatar moving step (S102), when the e-commerce platform application (7) is connected, the integrated management module (401) allows the avatar to participate in the metaverse space and simultaneously places the avatar on the metaverse movement-map. , This is the step of moving the avatar's location and viewpoint on the metaverse map according to the user's request and control.

At this time, the metaverse is built as an open-world type, allowing free participation of connected users.

In the VR shopping mall entry request step (S103), the metaverse operation unit 40 searches for whether the avatar visits a specific VR shopping mall when it moves through the avatar moving step (S102). 1) If the avatar visits a specific VR shopping mall, The next step is the VR shopping mall display step (S104). 2) If the avatar has not visited a specific VR shopping mall, return to the avatar moving step (S102) and repeat the process without performing a separate action.

At this time, when the avatar visits a specific VR shopping mall, the event detection and output module 403 of the metaverse operation unit 40 outputs event information including identification information of the visited VR shopping mall and visit details to the integrated management module 401.

The VR shopping mall display step (S104) is performed when the avatar visits a specific VR shopping mall through the VR shopping mall entry request step (S103), and the integrated management module 401 detects the event output by the event detection and output module 403. This is a step in which the visited VR shopping mall is displayed on the monitor of the client (5) through the corresponding e-commerce platform application (7) by referring to the information.

The avatar moving step (S105) is a step in which the integrated management module 401 moves the position and viewpoint of the avatar on the VR shopping mall being displayed according to the request and control of the avatar.

In the information tag request step (S106), the metaverse operation unit 40 searches whether the avatar requests an information tag for a specific object (item). 1) If the avatar requests an information tag for a specific object, the information tag is exposed in the next step. Proceed with step S107, but 2) if the avatar has not requested an information tag for a specific object, return to the avatar moving step S105 and repeat the process.

The information tag exposure step (S107) is performed when the avatar requests to view the information tag for a specific object through the information tag request step (S106). After the integrated management module 401 extracts the information tag information for the object, Information tags are exposed in a pop-up method.

The distribution request step (S108) is a step in which the event detection and output module 402 searches whether the avatar requests distribution of a specific item. 1) If the avatar requests distribution of a specific item, the next step is the sales information registration step ( Proceed with S109), but 2) if the avatar has not requested distribution of a specific item, return to the avatar moving step (S105) and repeat the process.

The pre-sale information registration step (S109) is performed when it is discovered that an avatar requests the pre-sale of a specific item in the pre-sale request step (S108), and the integrated management module 401 controls the pre-sale relationship register 42 to send the avatar to the relevant avatar. Complete the sale of the item.

At this time, sale means that even if the avatar does not purchase the item, if it is displayed in the avatar's VR exhibition room and at the same time another avatar who visits the VR exhibition room purchases the item on display, the avatar who displayed the sale item It refers to a contractual state that allows payment of fees to users.

In other words, an avatar can visit a VR shopping mall or another avatar's VR exhibition room and display a specific item in their VR exhibition room through sales, and other avatars who visit their VR exhibition room can display items displayed in the VR exhibition room. When a purchase is made through a sold item, a commission may be paid according to the purchase, thereby maximizing user participation, interest, and profit.

The first VR exhibition room correction step (S110) is performed when the sale of a specific item to the avatar is registered in the sale information registration step (S109), and the integrated management module 401 operates the avatar/VR exhibition room construction unit 38. Control the user's VR exhibition room to be rebuilt so that the sold items are displayed in the avatar's VR exhibition room.

At this time, the VR exhibition room rebuilt by the avatar/VR exhibition room construction unit 38 is reflected in the metaverse space by the metaverse space creation unit 39, and the metaverse operation unit 40 creates the reconstructed VR exhibition room. The metaverse service is operated based on this reflected metaverse space.

The item purchase request step (S111) is a step in which the event detection and output module 402 searches whether the avatar requests the purchase of a specific item. 1) If the avatar requests the purchase of a specific item, the next step is the recommended item exposure step. Proceed with (S112), but 2) if the avatar has not requested the purchase of a specific item, return to the avatar moving step (S105) and repeat the process.

The recommended item exposure step (S112) is performed when the avatar requests the purchase of a specific item through the item purchase request step (S111), and the integrated management module 401 controls the recommended item extraction unit 43 to provide The list of recommended items extracted by the recommended item extraction unit 43 is exposed in a pop-up method.

At this time, the recommended item list refers to a list of avatars and VR exhibition rooms that have purchased or received the item.

The recommended item selection step (S113) is a step in which the integrated management module 401 selects one of the recommended item lists exposed by the recommended item exposure step (S112) from the avatar.

At this time, the avatar can visit the avatar's VR exhibition room listed in the recommended item list and view the item they wish to purchase through the VR exhibition room.

In the relationship setting step (S114), the integrated management module 401 controls the friend relationship register 42 and the distribution relationship register 43 to associate the avatar with the avatar selected through the recommended item selection step (S113) and the friend relationship register. This is the stage of registering as a sale relationship.

The purchase service step (S115) is a step in which the integrated management module 401 controls the purchase service unit 45 to perform overall services for purchasing the item selected by the avatar.

In this case, purchase service refers to a service that includes purchase quantity selection, size selection, color selection, payment, and delivery.

The second VR exhibition room correction step (S116) is performed when the avatar's item purchase is completed in the purchase service step (S115), and the integrated management module 401 controls the avatar/VR exhibition room construction unit 38, This is the step of rebuilding the VR exhibition room so that the purchased items are displayed in the VR exhibition room of the corresponding avatar.

The VR shopping mall exit step (S117) searches whether the metaverse operation unit 40 requests the avatar to leave the VR shopping mall. 1) If the avatar requests to leave the VR shopping mall, the metaverse moves to the next step - map display step (S101) ) and repeat the subsequent process. 2) If the avatar has not requested to leave the VR shopping mall, return to the avatar moving step (S102) and repeat the process without performing any additional actions.

Figure 13 is a flow chart to explain the operation process of the VR exhibition room of the Metaverse by the Metaverse operation unit of Figure 10.

As shown in FIG. 13, the VR exhibition room operation process 120 of the metaverse operated by the metaverse operation unit 40 includes a metaverse movement-map display step (S121), an avatar moving step (S122), and a VR Exhibition room entry request step (S123), VR exhibition room display step (S124), avatar moving step (S125), information tag request step (S126), information tag exposure step (S127), sales request step (S128), sales information Registration step (S129), 3rd VR exhibition room correction step (S130), item purchase request step (S131), friend-making setting step (S132), purchase service step (S133), 4th VR exhibition room correction step (S134) ), and the VR exhibition room exit request step (S135).

Since the metaverse movement-map display step (S121) and the avatar moving step (S122) are carried out in the same process as the metaverse movement-map display step (S101) and the avatar moving step (S102) of FIG. 11 described above, detailed description is provided. Decided to omit it.

In the VR exhibition room entry request step (S123), the metaverse operation unit 40 searches whether the avatar receives a request to visit a specific VR exhibition room when the avatar moves through the avatar moving step (S122), and 1) if the avatar is a specific If a visit to a VR exhibition room is requested, the VR exhibition room display step (S124) is performed as the next step. 2) If the avatar has not requested a visit to a specific VR exhibition room, the avatar is displayed without performing a separate action. Return to the moving step (S122) and repeat the process.

At this time, the VR exhibition room entry request step (S123) is performed when 1) the user's avatar wants to visit a specific VR exhibition room while moving through the metaverse map, or 2) at the avatar's request, a friend or seller relationship After displaying the list of avatars, when a specific avatar is selected from the avatars, it may be decided to request a visit to the VR exhibition room of the selected avatar.

The VR exhibition room display step (S124) is performed when the avatar requests to visit a specific VR exhibition room through the VR exhibition room entry request step (S123), and the integrated management module 401 sends the event detection and output module 403 to the event detection and output module 403. This is a step in which the VR exhibition room requested to be visited is displayed on the monitor of the client (5) through the corresponding e-commerce platform application (7), referring to the event information output by.

The avatar moving step (S125) is a step in which the integrated management module 401 moves the position and viewpoint of the avatar on the VR exhibition mall being displayed according to the request and control of the avatar.

The information tag request step (S126) searches for a request to view the information tag of a specific object (item), which is one of the items displayed in the VR exhibition room visited by the metaverse operation unit 40. 1) The avatar identifies the specific object's information tag. If an information tag is requested, the next step is the information tag exposure step (S127), but 2) if the avatar has not requested an information tag for a specific object, the process returns to the avatar moving step (S125) and repeats the process.

The information tag exposure step (S127) is performed when the avatar requests to view the information tag for a specific object through the information tag request step (S126). After the integrated management module 401 extracts the information tag information for the object, Information tags are exposed in a pop-up method.

The distribution request step (S128) is a step in which the event detection and output module 402 searches whether the avatar requests distribution of a specific item. 1) If the avatar requests distribution of a specific item, the next step is the sales information registration step ( Proceed with S129), but 2) if the avatar has not requested distribution of a specific item, return to the avatar moving step (S125) and repeat the process.

The pre-sale information registration step (S129) is performed when it is discovered that an avatar requests the pre-sale of a specific item in the pre-sale request step (S128), and the integrated management module 401 controls the pre-sale relationship register 42 to send the avatar to the relevant avatar. Complete the sale of the item.

The third VR exhibition room correction step (S130) is performed when the sale of a specific item to the avatar is registered in the sale information registration step (S129), and the integrated management module 401 operates the avatar/VR exhibition room construction unit 38. Control the user's VR exhibition room to be rebuilt so that the sold items are displayed in the avatar's VR exhibition room.

The item purchase request step (S131) is a step in which the event detection and output module 402 searches whether the avatar requests the purchase of a specific item in the avatar moving step (S125). 1) If the avatar requests the purchase of a specific item, , proceed to the relationship setting step (S132), but 2) if the avatar has not requested the purchase of a specific item, return to the avatar moving step (S125) and repeat the process.

The relationship setting step (S132) is performed when the avatar requests the purchase of a specific item through the item purchase request step (S131), and the integrated management module 401 controls the friend relationship register 42 and the sales relationship register 43. This is the step of registering the avatar and the owner avatar of the VR exhibition room as friends and sales relationships.

At this time, the relationship setting step (S132) is: 1) If the avatar (owner avatar) of the corresponding VR exhibition room is a pre-registered friend relationship or a sales relationship, the next step is the fourth VR exhibition room correction step (S134) without performing a separate action. ), but 2) if the owner avatar is not in a pre-registered friend relationship or sales relationship, the integrated management module 401 controls the friend relationship register 42 or the sales relationship register 43 to match the avatar and the owner avatar. This is the step to register as a friend relationship or a sales relationship.

The purchase service step (S133) is a step in which the integrated management module 401 controls the purchase service unit 45 to perform overall services for purchasing the item selected by the avatar.

The fourth VR exhibition room correction step (S134) is performed when the avatar's item purchase is completed in the purchase service step (S133), and the integrated management module 401 controls the avatar/VR exhibition room construction unit 38, This is the step of rebuilding the VR exhibition room so that the purchased items are displayed in the VR exhibition room of the corresponding avatar.

The VR exhibition room exit step (S135) searches whether the metaverse operation unit 40 requests the avatar to leave the VR exhibition room. 1) If the avatar requests to leave the VR exhibition room, the metaverse moves to the next step - Return to the map display step (S121) and repeat the subsequent process. 2) If the avatar has not requested to leave the VR exhibition room, return to the avatar moving step (S125) and repeat the process without performing a separate action. .

The friend relationship register 41 sets the user avatar and the friend target avatar as a friend relationship in response to a request from the integrated management module 401 of the metaverse operation unit 40, and the friend relationship includes identification information of the avatars set as friends. After generating the information, it is stored in the database unit 31.

At this time, the self-avatar identification information refers to the identification information of the avatar assigned to the user.

Figure 14 is a block diagram showing the sales relationship register of Figure 5.

The distribution relationship register 42 of FIG. 14 is executed upon request from the integrated management module 401 of the metaverse operation unit 40.

In addition, as shown in FIG. 14, the sales relationship register 42 includes a data input module 421, a judgment module 422 to determine whether to register sales relationship information, a sales relationship information extraction module 423, and a sequence information update module 424. ), order information creation module 425, distribution identification number granting module 426, and distribution relationship information creation/registration module 427.

The data input module 421 receives the avatar identification information that applied for distribution, the identification information of the avatar that applied for distribution, and the identification information of the item to be sold from the integrated management module 401 of the metaverse operation unit 40.

FIG. 15 is a block diagram showing a module for determining whether to register sales relationship information in FIG. 14.

As shown in FIG. 15, the sales relationship information registration determination module 422 includes a search and extraction module 4221 based on item identification information, a search and extraction module 4222 based on avatar identification information, and a final extraction module 4223. , consists of a registration decision module 4224.

The item identification information-based search and extraction module 4221 searches for sale relationship information already registered in the database unit 31 and extracts sale relationship information with item identification information input through the data input module 421.

At this time, if there is no pre-sale relationship information extracted from the item identification information-based search and extraction module 4221, the registration decision module 4224 finally determines that there is no pre-registered pre-sale relationship information.

The avatar identification information-based search and extraction module 4222 searches the sale relationship information extracted by the item identification information-based search and extraction module 4221 to identify the avatar who has applied for sale entered through the data input module 421. Extracts sale relationship information containing information.

At this time, if there is no pre-sale relationship information extracted from the avatar identification information-based search and extraction module 4222, the registration decision module 4224 finally determines that there is no pre-registered pre-sale relationship information.

The final extraction module 4223 extracts the distribution relationship information in which the avatar that has applied for distribution is placed at the bottom for each of the distribution relationship information extracted by the avatar identification information-based search and extraction module 422.

For example, the order information of the sales relationship information with the sales identification number '1001' is 'A->B->C->D->E', and the order information of the sales relationship information with the sales identification number '1002' is When 'A->B->C->D->F' and the avatar requested for sale is 'E', the final extraction module 4223 is '1002' with the avatar 'E' applied for sale placed at the bottom. Extract sales relationship information ('A->B->C->D->F') with a sales identification number of '.

When the sale relationship information is extracted in the final extraction module 4223, the registration decision module 4224 determines that the sale relationship information for the corresponding item is already registered, but no sale relationship information is found in the final extraction module 4223. When is not extracted, it is determined that distribution relationship information for the item is not registered.

Going back to FIG. 14 and looking at the sales relationship information extraction module, the sales relationship information extraction module 423 is executed when it is determined by the sales relationship information registration determination module 422 that the sales relationship information for the item has already been registered. do.

Additionally, the sales relationship information extraction module 423 loads the sales relationship information extracted by the final extraction module 4223 of FIG. 15 described above.

The order information update module 424 refers to the order information of the loaded sale relation information and updates the sale relation information by matching the ‘avatar identification information that applied for sale’ to the lowest order of the order information.

For example, when the avatar identification information applied for distribution is 'D' and the order information is 'A->B->C', the order information update module 424 changes the order information to 'A->B-> Update to ‘C->D’.

The order information generation module 425 is executed when the sales relationship information registration determination module 422 determines that the sales relationship information for the corresponding item has not been registered.

In addition, the order information generation module 425 generates order information that places the avatar identification information requested for distribution at the top, and the avatar identification information requested for sale at the next order.

The pre-sale identification number granting module 426 assigns a pre-sale identification number that can identify the relevant pre-sale relationship information.

The sales relationship information creation/registration module 427 includes 1) the sales identification number assigned by the sales identification number granting module 426, 2) item identification information, and 3) the order updated by the order information update module 424. Pre-sale relationship information is generated by matching the order information generated by the information or order information generation module 425.

Additionally, the sales relationship information creation/registration module 427 stores the generated sales relationship information in the database unit 31.

Going back to FIG. 5 and looking at the recommended item extraction unit 43, the recommended item extraction unit 43 is executed under the control of the integrated management module 401 of the metaverse operation unit 40.

That is, the recommended item extraction unit 43 executes the recommendation item at the request of the integrated management module 401 when an avatar visiting a VR shopping mall requests a direct purchase rather than a purchase through interaction with an avatar in a friend or distribution relationship. do.

In addition, when the recommended item extraction unit 43 receives the avatar identification information requesting a purchase and the identification information of the item the avatar wants to purchase from the integrated management module 401, the recommended item extraction unit 43 searches the friend relationship information stored in the database unit 31, Among the avatar's friends, those who have purchased or received the item are selected, and a recommended item list, which is a list of items purchased by the selected friends, is created.

In addition, the recommended item list generated by the recommended item extraction unit 43 is input to the integrated management module 401, and the integrated management module 401 displays the recommended item list extracted by the recommended item extraction unit 43 in a pop-up manner. expose it to

When the review information register 44 receives review information including reviews, reviews, and usage experiences of each item at the request of the avatar, it generates review information by matching the entered data and item identification information, and then generates review information into a database. Save it in section 31.

Pursuant to a request from the integrated management module 401, the purchase service unit 45 receives input of the purchase quantity, size, color, and delivery address from the client 5 of the avatar who has decided to purchase a specific item.

When purchase information is entered by the purchase service department 45, the payment/delivery service department 46 processes the payment, and when the payment is completed, the purchased product is linked with the corresponding online/offline shopping mall server 9. Make sure it is delivered to the delivery address.

Figure 16 is a block diagram showing the fee calculation and distribution unit of Figure 5.

The fee calculation and distribution unit 47 of FIG. 16 is executed when payment/delivery is completed by the payment/delivery service unit 46.

In addition, as shown in FIG. 16, the commission calculation and distribution unit 47 includes a purchase type analysis/confirmation module 471, an own avatar and friend avatar confirmation module 472, a sales relationship information extraction module 473, and order information. It consists of an extraction module (474), a fee calculation module (475), and a fee distribution module (476).

The purchase type analysis/confirmation module 471 analyzes the purchase type by analyzing the process in which the purchase was made.

At this time, the purchase type consists of a friend-based purchase in which a purchase is made through an avatar in a friend relationship, and a sale-based purchase in which a purchase is made through an avatar in a sales relationship.

For example, when an avatar visits the VR exhibition room of a friend's avatar and then makes a purchase by viewing the items displayed in the friend's avatar's VR exhibition room, the purchase type analysis/confirmation module 471 The purchase type can be confirmed as 'friend-based-purchase', and after the avatar visits the VR exhibition room of an avatar that is a friend or an avatar that is not a friend, (?) the purchase is made by viewing the items displayed in the visited VR exhibition room. When made, if the item is a sold item, the purchase type analysis/confirmation module 471 can confirm the purchase type of the avatar as 'sale-based purchase'.

As another example, if the avatar visits the VR exhibition room of a friend-related avatar and makes a purchase, and the item is sold at the same time, the purchase type analysis/confirmation module 471 sets the purchase type of the avatar to 'friend-based-purchase' and ' This can be confirmed with ‘sale-based purchase’.

The self-avatar and friend avatar confirmation module 472 is executed when the purchase type analysis/confirmation module 471 confirms that the purchase type of the corresponding avatar is ‘friend-based-purchase’.

In addition, the self-avatar and friend avatar confirmation module 472 analyzes the purchase process and extracts identification information of the avatar of the person who purchased the item and identification information of friend Ataba, the owner of the VR exhibition room.

The sale relationship information extraction module 473 is executed when the purchase type analysis/confirmation module 471 confirms that the purchase type of the corresponding avatar is ‘sale-based purchase’.

In addition, the sales relationship information extraction module 473 extracts the sales relationship information generated in the sales relationship information creation/registration module 427 of FIG. 13, which was made in the corresponding purchase.

The order information extraction module 474 extracts order information included in the sales relationship information extracted by the sales relationship information extraction module 473.

The fee calculation module 475 refers to a preset standard table and calculates the fee by multiplying the transaction amount by 1) 'α%' of the transaction amount for the own avatar and friend avatar confirmed by the confirmation module 472, and 2) For the friend avatar, the commission is calculated by multiplying the transaction amount by 'β%'.

At this time, the standard table refers to data in which commission dividend rates are matched according to purchase type.

Figure 17 is a conceptual diagram to explain the fee calculation module of Figure 16 when the purchase type is 'friend-based-purchase'.

For example, as shown in Figure 17, when the purchase type in the standard table is 'friend-based-purchase', the odds of the own avatar are stored as '0.5%' and the odds of the friend's avatar are stored as '1.0%', Assuming that an item with a sales price of '30,000 won' is purchased, the commission calculation module 475 calculates the commission of the own avatar as '150 won (30,000 It can be calculated as ‘X 1.0%)’.

Additionally, the fee calculation module 475 refers to a preset standard table and calculates a fee for each avatar of the order information according to the quantity and order of the avatars of the order information extracted by the order information extraction module 474. .

Figure 18 is a conceptual diagram to explain the fee calculation module of Figure 16 when the purchase type is 'sale-based-purchase'.

For example, as shown in Figure 17, the number of avatars in the order information in the standard table is 4, and the odds are 'a%', 'b%', 'c%', and 'd%' for each order. Assuming that an item with a sales price of '30,000 won' is purchased, the commission calculation module 475 can calculate the commission of the highest order avatar as '30,000 won The commission can be calculated as '30,000 won The fee can be calculated as '30,000 won

The fee distribution module 476 allocates the fees calculated by the fee calculation module 475 to the corresponding avatars.

As such, the metaverse-based e-commerce platform operating system (1), which is an embodiment of the present invention, includes a VR shopping mall that is linked to an actual online/offline shopping mall, an avatar and VR exhibition room provided to each user, and metaverse movement- The metaverse space built on a map is provided as an e-commerce platform application connected to an open world type, and at the same time, when purchasing or selling a product, the avatar and the items purchased or sold are reflected in the avatar's VR exhibition room. Or, it is configured to display, and to provide users with an opportunity to generate profits through friendship/sale between avatars. This not only provides excellent accessibility, but also increases user interest and interest, activating e-commerce services and dramatically increasing shopping mall profitability. In addition, it can increase e-commerce service reliability and product reliability, and even if users do not purchase actual products, it is possible to generate revenue through relationships on the metaverse, improving user revenue generation and participation. do.

1: Metaverse-based e-commerce platform operating system
3: E-commerce platform management server 5: Client
7: E-commerce platform application 9: Online/offline shopping mall server
10: Communication network 30: Control unit
31: database unit 32: data transmission/reception unit
33: Shopping Mall Register 34: Product Registration/Renewal Department
35: VR shopping mall construction department 36: Member registration department
37: Account creation department 38: Avatar/VR exhibition room construction department
39: Metaverse space creation department 40: Metaverse operation department
41: Friend relationship register 42: Sales relationship register
43: Recommended item extraction unit 44: Review information register
45: Purchase Service Department 46: Payment/Delivery Service Department
47: Fee calculation and dividend department

Claims (12)

In an e-commerce platform operating system including at least one client, online/offline shopping mall servers, and an e-commerce platform management server:
The e-commerce platform management server is
Through the accounts of the online/offline shopping mall servers, shopping mall contents displaying items that are products sold in the online/offline shopping mall and product information for each of the items are created and provided to connected clients, and provided to connected clients. When requesting membership registration, exhibition room content is created and assigned to the account of the client who requested membership registration, and when the client purchases an item, the payment is processed in conjunction with the relevant online/offline shopping mall server, and the purchased item is sent to the corresponding client. It is displayed in the client's exhibition room contents, and when a request is made for a specific item from the client, the item requested for sale is displayed in the client's exhibition room contents that requested distribution,
The e-commerce platform management server is
database part;
It is executed when a request for shopping mall registration is received from a connected online/offline shopping mall server. Shopping mall identification information, shopping mall 3D modeling data (or 3D modeling construction data), and information about products to be sold are received from the online/offline shopping mall server requesting shopping mall registration. Receive shopping mall registration request data containing product information (including at least one of product name, brand, sales price, product line, function, detailed information, and 3D modeling data), and use and refer to the received shopping mall registration request data, A shopping mall register that registers the shopping mall as a seller of the e-commerce platform;
When a shopping mall is newly registered by the shopping mall register, the identification information of the shopping mall and product information of the shopping mall are matched and registered in the database, and product registration request data is received from the connected online/offline shopping mall server. a product registration/update unit that is executed, processes and references product registration request data transmitted from an online/offline shopping mall server, updates existing product information of the corresponding shopping mall, and then stores the product registration/update unit in the database unit;
A VR shopping mall is built based on a VR engine using the 3D modeling data included in the registration information of the new shopping mall by the shopping mall register, and a number of object spaces where 3D models (objects) of each product are displayed are arranged and connected. Build a VR shopping mall that allows the user to move the viewpoint and move the location, and when the product information of the VR shopping mall already established by the product registration/update unit is changed, the VR so that the display of the changed product is reflected. VR shopping mall construction department that changes the shopping mall;
a member registration unit that registers the client as a member when membership registration is requested by receiving membership registration request data including at least one of personal information, login information, and personal information from a connected client;
an account creation unit that allocates an avatar and a VR exhibition room to a client account registered by the member registration unit;
an avatar/VR exhibition room building unit that builds a VR exhibition room that is implemented to enable the location and 360° viewpoint movement of the avatar assigned in the account creation unit and the visited avatar as a 3D model;
Create a metaverse space by matching and arranging the VR shopping malls built by the VR shopping mall construction department and the VR exhibition rooms built by the avatar/VR exhibition room construction department on the already produced metaverse mobile-map. A metaverse space creation unit that updates;
When a client connects, a metaverse operation unit provides the connected client with the metaverse space created by the metaverse space creation unit, places the connected client's avatar on the metaverse movement-map, and then operates the metaverse service. ;
When distribution of a specific item is made, distribution relationship information is generated by matching the item identification information with the order information that places the identification information of the avatar that applied for distribution in the lower order of the identification information of the avatar that has applied for distribution, Includes a sales relationship register stored in the database,
The sales relationship register is
A data input module that receives identification information of the avatar that applied for distribution, identification information of the avatar that applied for distribution, and identification information of the item to be sold;
a determination module for registration of distribution relationship information that determines whether the item is an item that has previously been distributed by referring to the item identification information input through the data input module and the avatar identification information for which distribution has been requested;
It is executed when the sales relationship information registration determination module determines that the item has already been sold, and after extracting the order information of the sales relationship information of the item, it is placed in the lowest order of the extracted order information. , an order information update module that updates sales relationship information by matching ‘avatar identification information that applied for sales’;
It is executed when the distribution relationship information registration determination module determines that the item is not an item that has previously been distributed. The avatar identification information for which distribution has been requested is at the top, and the avatar identification information for which distribution has been applied is in the following order. a sequence information generation module that generates sequence information;
A pre-sale identification number granting module that is executed after the order information update module or the order information generation module and assigns a pre-sale identification number, which is an identification number of the pre-sale relationship information to be generated;
A pre-sale relationship is established by matching the pre-sale identification number assigned by the pre-sale identification number granting module, the identification information of the item, and the order information updated by the order information update module or the order information generated by the order information generation module. An e-commerce platform operating system comprising a sales relationship information creation/registration module that generates information and then stores it in the database unit. The method of claim 1, wherein the e-commerce platform management server
It is implemented so that a connected client can visit the exhibition room contents of another client, and when a visiting client, who is a client who has visited the exhibition room contents of another client, requests to purchase one of the items displayed in the exhibition room contents, An e-commerce platform operating system that, after processing payment, establishes a friend relationship between the visiting client and the owner client of the exhibition room contents, and pays a preset fee to the visiting client and the owner client. delete The method of claim 2, wherein the e-commerce platform management server provides metaverse-based e-commerce platform services,
The shopping mall content is a VR shopping mall where displayed items are displayed as 3D models,
The exhibition room content is an e-commerce platform operating system characterized in that it is a VR exhibition room in which displayed items are displayed as 3D models. delete According to claim 4, the metaverse operating unit
By using the operation manual table, which is data that records the operating procedures and operating methods of the metaverse service, the avatar's movements in the metaverse space are explored and detected, and the event content and type are determined according to the avatar's call and request, An event detection and output module that outputs event information;
In addition to providing metaverse space to connected clients, the avatar of the connected client is displayed on the metaverse movement-map, and by utilizing the operation manual table, the metaverse service is operated and the event detection and output module is operated. An e-commerce platform operating system characterized by including an integrated management module that manages and controls the operation of the metaverse service by reflecting response data according to the event information output by the metaverse space. delete The method of claim 6, wherein the distribution relationship information registration determination module is
an item identification information-based search and extraction module that searches for pre-registered pre-sale relation information in the database unit and extracts pre-sale relation information having item identification information input through the data input module;
It is executed when at least one piece of sales relationship information is extracted by the item identification information-based search and extraction module, and searches for the sales relationship information extracted by the item identification information-based search and extraction module through the data input module. An avatar identification information-based search and extraction module that extracts distribution relationship information with the inputted avatar identification information;
It is executed when at least one piece of sales relationship information is extracted by the avatar identification information-based search and extraction module, and the sales relationship information extracted by the avatar identification information-based search and extraction module is applied to the avatar that has applied for sales. A final extraction module that extracts sale relationship information placed at the bottom;
In the final extraction module, if the distribution relationship information is extracted, it is determined that the distribution relationship information for the corresponding item is already registered. However, if no distribution relationship information is extracted in the final extraction module, the distribution relationship information for the item is determined. An e-commerce platform operating system characterized by including a registration decision module that determines that the e-commerce platform is not registered. The method of claim 8, wherein the e-commerce platform management server
According to the request of the integrated management module, the user avatar and the friend target avatar are set as friends, friend relationship information including identification information of avatars set as friends is created, and the friend relationship register is stored in the database. An e-commerce platform operating system that further includes: The method of claim 9, wherein the e-commerce platform management server
a purchase service unit that is executed when a purchase request is received from a connected avatar and receives input of at least one of the quantity, size, color, and delivery address of the item requested to be purchased from the avatar;
a payment/delivery service department that processes the payment according to the information entered by the purchase service department and then delivers the purchased product to the delivery address in conjunction with the corresponding online/offline shopping mall server;
An e-commerce platform operating system further comprising a commission calculation and distribution unit that calculates and allocates a preset commission to avatars who participate in the purchase. The method of claim 10, wherein the database unit
A standard table containing data matching the commission dividend rate according to the purchase type is stored,
The above fee calculation and distribution department
By analyzing the process in which the purchase was made, whether the purchase type was a 'friend-based purchase' in which the purchase was made through the VR exhibition room of a friend's avatar, or a 'sale-based purchase' in which the purchase was made for a sold item. Purchase type analysis/confirmation module that determines;
The purchase type analysis/confirmation module is executed when the purchase type is confirmed as 'friend-based-purchase', and analyzes the purchase process to obtain the avatar identification information of the person who purchased the item and the friend Atta, who is the owner of the VR exhibition room. A self-avatar and friend avatar confirmation module that extracts bar identification information;
The purchase type analysis/confirmation module is executed when the purchase type is confirmed as 'sale-based-purchase', and after extracting the sale relationship information created in the sale relationship information creation/registration module, the order included in the extracted sales relationship information A sales relationship information extraction module that extracts information;
When the purchase type is 'friend-based-purchase', a commission is paid to the user's avatar and a friend's avatar by referring to the above standard table, and when the purchase type is 'sale-based-purchase', by referring to the above standard table, the commission is paid to the above-mentioned avatar and friend avatar. An e-commerce platform operating system comprising a fee calculation module that pays a fee to avatars included in the order information extracted by the sales relationship information extraction module. The e-commerce platform operating system according to claim 11, wherein the metaverse space provided by the metaverse operating unit is operated in an open-world manner.