KR102574726B1 - Method and apparatus for providing e-commerce service for health-related product using influencers - Google Patents

Abstract

An embodiment of the present invention relates to a method for providing an e-commerce service related to health-related products using an influencer, which is performed by at least one server, comprising the steps of obtaining personal information of a user from a user terminal, Deriving at least one influencer account among a plurality of influencer accounts based on the basis and providing information about the at least one influencer account to the user terminal as recommended influencer information, , The at least one influencer account includes a first influencer account, and the information about the first influencer account is a post uploaded through the first influencer account, the first influencer account It is characterized in that it includes information about group purchase products that are processed through the account and information about products purchased in the past through the first influencer account.

Description

Method and apparatus for providing e-commerce services related to health-related products using influencers {METHOD AND APPARATUS FOR PROVIDING E-COMMERCE SERVICE FOR HEALTH-RELATED PRODUCT USING INFLUENCERS}

The present invention relates to a method and apparatus for providing an e-commerce service related to health-related products using an influencer, and more particularly, to a method and apparatus for providing an e-commerce service related to health-related products using influencers, and more particularly, connecting healthy pleasure and influencers and selling health-related products through the connected influencers. It relates to a method and apparatus for providing a service to

In modern society, personal media is developing, and accordingly, influencers, meaning people who have a great influence on society, are appearing en masse. Promotional marketing using them is called 'influencer marketing', and it is being chosen by many companies and advertisers instead of advertising through the existing four media (TV, newspaper, radio, magazine). In the case of influencer marketing, there is no time limit because it utilizes individual channels, and it has the advantage of being able to clarify the marketing target.

In addition, as interest in health has recently increased, the demand for healthy food or healthy diet, such as protein, is increasing, and accordingly, the supply is also significantly increasing. As a result, many health foods are changing their sales depending on how they configure their marketing strategies, and a plan to combine them with the method of using influencers, which have recently been attracting attention, is emerging.

Korean Patent Publication No. 10-2021-0038229 (2021.04.07.) Korean Registered Patent Publication No. 10-2453535 (2022.10.14.)

An object of the present invention to solve the above problems is to provide a method for providing e-commerce services related to health products using influencers.

Another object of the present invention to solve the above problems is to provide an e-commerce service providing device for health-related products using an influencer.

In order to achieve the above object, a method for providing an e-commerce service related to health-related products using an influencer performed by at least one server according to an embodiment of the present invention includes obtaining personal information of a user from a user terminal; Deriving at least one influencer account among a plurality of influencer accounts based on the personal information and providing information about the at least one influencer account to the user terminal as recommended influencer information The at least one influencer account includes a first influencer account, and the information about the first influencer account includes a post uploaded through the first influencer account, the first influencer account, and the first influencer account. 1 It may include information on joint purchase products through the influencer account and information on products purchased in the past through the first influencer account.

Here, obtaining group purchase request information for a first product included in the group purchase product information from the user terminal, the first product based on the group purchase request information and group purchase request information of other users. The method may further include performing a group purchase for and providing a group purchase completion guide message for the first product to the user terminal.

Here, obtaining individual purchase request information for a second product included in the information on products purchased in the past from the user terminal, and purchasing the second product based on the individual purchase request information and providing an individual purchase completion guide message for the second product to the user terminal.

Here, the step of deriving at least one influencer account among a plurality of influencer accounts based on the personal information is the step of obtaining influencer information of interest of the user included in the personal information and the plurality of influencer accounts. determining a second influencer account from among influencer accounts based on the influencer information of interest, wherein the at least one influencer account includes the second influencer account; The interested influencer information may include at least a part of text corresponding to the ID of a specific influencer account.

Here, the step of deriving at least one influencer account from among a plurality of influencer accounts based on the personal information includes the interest category information of the user included in the personal information and the main focus of the plurality of influencer accounts. Calculating an interest index for the plurality of influencer accounts based on category information, calculating an activity change index of the plurality of influencer accounts based on information about the plurality of influencer accounts Step, acquiring body information of a plurality of influencers corresponding to the plurality of influencer accounts, based on the user's body information included in the personal information and the body information of the plurality of influencers Calculating a body similarity index for the plurality of influencer accounts, calculating a matching fitness index for the plurality of influencer accounts based on the interest index, the activity change index, and the body similarity index and determining an influencer account having the highest matching suitability index among the plurality of influencer accounts as the first influencer account.

A server that performs a method for providing an e-commerce service related to health-related products using an influencer according to an embodiment of the present invention for achieving the other object, and stores a processor and at least one command executed by the processor. and a memory that executes the at least one instruction to acquire personal information of a user from a user terminal and to derive at least one influencer account from among a plurality of influencer accounts based on the personal information. and provide information about the at least one influencer account as recommended influencer information to the user terminal, wherein the at least one influencer account includes a first influencer account, and the at least one influencer account includes a first influencer account, 1 Information on the influencer account includes posts uploaded through the first influencer account, information on joint purchase products conducted through the first influencer account, and past information through the first influencer account. may contain information about the purchased product.

According to the present invention, through an influencer you like, you can access various sports contents that match the trend or purchase health-related products.

According to the present invention, since only products related to a health lifestyle are handled, healthy leisurers can easily purchase only health-related products.

The solution to the problem is not limited to the above-mentioned solution, and solutions not mentioned will be clearly understood by those skilled in the art from this specification and the accompanying drawings. .

1 is a block diagram of an apparatus for providing an e-commerce service for health-related products using an influencer according to an embodiment of the present invention.
2 is a diagram illustrating terminals in which a method of providing an e-commerce service related to health-related products using an influencer according to an embodiment of the present invention is performed.
3 is a flowchart of a method for providing an e-commerce service related to health-related products using an influencer according to an embodiment of the present invention.
4 is a diagram for explaining a recommended influencer according to an embodiment of the present invention.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. Like reference numerals have been used for like elements throughout the description of each figure.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. These terms are only used for the purpose of distinguishing one component from another. For example, a first element may be termed a second element, and similarly, a second element may be termed a first element, without departing from the scope of the present invention. The term “and/or” includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle. It should be. On the other hand, when an element is referred to as “directly connected” or “directly connected” to another element, it should be understood that no other element exists in the middle.

Terms used in this application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, the terms "include" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in the present application, they should not be interpreted in an ideal or excessively formal meaning. don't

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in more detail. In order to facilitate overall understanding in the description of the present invention, the same reference numerals are used for the same components in the drawings, and redundant descriptions of the same components are omitted.

1 is a block diagram of an apparatus for providing an e-commerce service for health-related products using an influencer according to an embodiment of the present invention.

Referring to FIG. 1 , an apparatus 100 for providing an e-commerce service related to health-related products using an influencer according to an embodiment of the present invention may include at least one processor 110 and a memory 120, , the transmission/reception device 130, the input interface device 140, the output interface device 150, and at least one of the storage device 160 may be further included. Also, components included in the apparatus 100 for providing an e-commerce service for health-related products using influencers may be connected by a bus 170 to communicate with each other.

For example, the at least one processor 110 may be a central processing unit (CPU), a graphics processing unit (GPU), or a dedicated processor on which methods according to embodiments of the present invention are performed. can mean Each of the memory 120 and the storage device 160 may include at least one of a volatile storage medium and a non-volatile storage medium. For example, the memory 120 may be one of a read only memory (ROM) and a random access memory (RAM), and the storage device 160 may be a flash-memory. , a hard disk drive (HDD), a solid state drive (SSD), or various memory cards (eg, a micro SD card).

For example, the memory 120 or the storage device 160 may store at least one instruction that can be executed by at least one processor 110 . For example, the at least one command may include a command for acquiring personal information of a user from a user terminal, a command for deriving at least one influencer account from among a plurality of influencer accounts based on the personal information, and the at least one command. Includes instructions for providing information about an influencer account of to the user terminal as recommended influencer information, the at least one influencer account including a first influencer account, and the first influencer account Information on the Uncer account includes posts uploaded through the first influencer account, information on joint purchase products that are conducted through the first influencer account, and information about purchases made in the past through the first influencer account. It may contain information about the product.

For example, the at least one command includes a command for acquiring group purchase request information for a first product included in the group purchase product information from the user terminal, the group purchase request information, and group purchase request information of another user. It may further include a command for performing group purchase of the first product based on and a command for providing a group purchase completion guide message for the first product to the user terminal.

For example, the at least one command may include a command for obtaining individual purchase request information for a second product included in the information on the previously purchased product from the user terminal, and the second command based on the individual purchase request information. It may further include a command for performing a purchase of a product and a command for providing an individual purchase completion guide message for the second product to the user terminal.

For example, the at least one command may include a command for obtaining influencer information of interest to the user included in the personal information and a second influencer based on the influencer information of interest among the plurality of influencer accounts. and instructions for determining an influencer account, wherein the at least one influencer account includes the second influencer account, and the influencer information of interest is at least one of text corresponding to an ID of a specific influencer account. may contain some

For example, the at least one command calculates an interest index for the plurality of influencer accounts based on interest category information of the user included in the personal information and primary category information of the plurality of influencer accounts. a command to calculate activity change indexes of the plurality of influencer accounts based on the information about the plurality of influencer accounts; An instruction to obtain body information, an instruction to calculate a body similarity index for the plurality of influencer accounts based on the body information of the user included in the personal information and the body information of the plurality of influencers, and the An instruction for calculating a matching suitability index for the plurality of influencer accounts based on the interest index, the activity change index, and the body similarity index, and an influencer having the highest matching suitability index among the plurality of influencer accounts The influencer account may include instructions for determining the first influencer account.

2 is a diagram illustrating terminals in which a method of providing an e-commerce service related to health-related products using an influencer according to an embodiment of the present invention is performed.

Referring to FIG. 2 , an e-commerce service providing server (hereinafter referred to as server) 210 related to health-related products using an influencer according to an embodiment of the present invention and a user terminal 220 or an influencer terminal 230 ) may be connected to a network through wired communication or wireless communication between them. For example, the server 210 may represent the device 100 for providing an e-commerce service related to health-related products using the aforementioned influencers.

The user terminal 220 or the influencer terminal 230 may represent a computing capable electronic device that can be connected to a network through wired communication or wireless communication, and for example, a communicable desktop computer, a laptop computer ( It may be a laptop computer, a notebook, a smart phone, a tablet PC, a mobile phone, a smart watch, or smart glasses.

For example, wired communication may include at least one of universal serial bus (USB), high definition multimedia interface (HDMI), recommended standard 232 (RS-232), power line communication, or plain old telephone service (POTS). .

For example, wireless communication may include LTE, LTE Advance (LTE-A), code division multiple access (CDMA), wideband CDMA (WCDMA), universal mobile telecommunications system (UMTS), wireless broadband (WiBro), or global system (GSM). for Mobile Communications), including cellular communication using at least one of WiFi (wireless fidelity), Bluetooth, Bluetooth Low Energy (BLE), Zigbee, NFC (near field communication), Magnetic Secure Transmission (Magnetic Secure Transmission) , radio frequency (RF), or body area network (BAN).

For example, the network may include at least one of a telecommunications network, such as a computer network (eg, LAN or WAN), the Internet, or a telephone network.

3 is a flowchart of a method for providing an e-commerce service related to health-related products using an influencer according to an embodiment of the present invention.

Referring to FIG. 3, in step S310, the server may obtain personal information of the user from the user terminal, and in step S320, at least one influencer account among a plurality of influencer accounts may be derived based on the personal information. can Here, the user's personal information may include at least one of the user's interest influencer information, the user's interest category information, and the user's body information. For example, the interest category information may indicate information about a category selected by a user from among a plurality of preset categories, and may be selected by a preset number. For example, a plurality of categories may be composed of more than three categories, and three of the plurality of categories may be selected as interest category information. For example, the body information may include at least one of the user's gender information, height information, weight information, and body type information.

For example, the server may derive an influencer account of interest based on the interest of the user or a recommended influencer account suitable for the user to visit as the at least one influencer account.

For example, the server may calculate an interest index, an activity change index, and a body similarity index for a plurality of influencer accounts, respectively, in order to derive and provide a recommended influencer account. Based on the body similarity index, a matching suitability index for multiple influencer accounts can be calculated, and based on the matching suitability index, the recommended influencer account (or the first influencer account) among the plurality of influencer accounts account) and included in at least one influencer account derived. A more detailed description will be given later with reference to FIG. 4 .

For example, the server may obtain information on the influencer of interest of the user included in the personal information in order to derive and provide an influencer account of interest, and based on the information on the influencer of interest among a plurality of influencer accounts. The second influencer account can be determined with For example, at least one influencer account may include a second influencer account, and the influencer information of interest may include at least a portion of text corresponding to an ID of a specific influencer account. Here, a specific influencer account may be included in a plurality of influencer accounts.

In step S330, the server may provide information about at least one influencer account to the user terminal as recommended influencer information. For example, at least one influencer account may include a first influencer account, and information about the first influencer account may include posts uploaded through the first influencer account, and information about the first influencer account. It may include information about group purchase products that are made through the Unser account and information about products purchased in the past through the first influencer account. Here, the first influencer account may represent any influencer account included in the derived at least one influencer account.

In addition, although not shown in FIG. 3, the server proceeds with a joint purchase by the influencer or individual purchase of products purchased by the influencer in the past through information on the influencer account at the request of the user terminal. can

For example, the server may obtain group purchase request information for a first product included in information on group purchase products from the user terminal, and based on the group purchase request information and the group purchase request information of other users, the first A group purchase of a product may be performed, and a group purchase completion guide message for the first product may be provided to the user terminal.

Or, for example, the server may obtain individual purchase request information for the second product included in the information on products purchased in the past from the user terminal, and the purchase price for the second product is determined based on the individual purchase request information. may be performed, and an individual purchase completion guide message for the second product may be provided to the user terminal.

4 is a diagram for explaining a recommended influencer according to an embodiment of the present invention.

Referring to FIG. 4, an embodiment of the present invention derives a first influencer account or a specific influencer account from among a plurality of influencer accounts using a matching fit index, and selects at least one influencer account as a recommended influencer account. It can be provided to users by including it in their influencer account. For example, an embodiment may provide an influencer account with the highest matching suitability index, and may provide a plurality of influencer accounts according to a preset number of people in the highest order, and the matching suitability index may be It can be calculated based on the interest index, activity change index, and body similarity index.

For example, a matching suitability index of an i-th influencer account for a user among a plurality of influencer accounts may be calculated based on Equation 1.

Referring to Equation 1, M _i may represent the matching suitability index of the ith influencer account for the user, I _i may represent the interest index of the ith influencer account for the user, A _i may represent the activity change index of the i-th influencer account for the user, BS _i may represent the body similarity index of the i-th influencer account for the user, and w ₁ , w ₂ and w ₃ are respectively Interest weight, activity weight, and body similarity weight may be indicated.

An embodiment may calculate an interest index for a plurality of influencer accounts based on the user's interest category information included in the user's personal information and the main category information of the plurality of influencer accounts. The main category information of a plurality of influencer accounts may be included in information about a plurality of influencer accounts or may be used after being stored in a database as information previously obtained from a plurality of influencer accounts. That is, an interest index of each of a plurality of influencer accounts for the user may be calculated. For example, an interest index for a user of an i-th influencer account among a plurality of influencer accounts may be calculated based on Equation 2.

Referring to Equation 2, I _i may represent the interest index of the i-th influencer account for the user, and n represents the number of categories selected by the user and the i-th influencer account among a plurality of categories. can For example, when a user and the i-th influencer select three categories among a plurality of categories, n may be set to 3, and n is set in advance by the administrator so that the user and the i-th influencer It is also possible to select a category according to n.

Also, C _i (x,y) may indicate a correlation score between an x-th category selected by a user and a y-th category selected by an i-th influencer account among a plurality of categories. In addition, correlation scores between a plurality of categories may be set in advance. For example, a correlation score between category 1 and category 2 may be 1, a correlation score between category 1 and category 2 may be 3, and a correlation score between category 2 and category 2 may be 5. For example, it may be set to a maximum value between the same categories.

An embodiment may calculate an activity index of each of a plurality of influencer accounts based on information about the plurality of influencer accounts. Here, the activity index relates to the activity change trend of the i-th influencer account and may be referred to as an activity change index. That is, the activity change index can be calculated regardless of the user. For example, an activity change index of an i-th influencer account among a plurality of influencer accounts may be calculated as in Equation 3.

Referring to Equation 3, A _i may represent the activity change index of the i-th influencer account, pa _{i_1} may represent the average number of posts of the i-th influencer account for one month, and pa _{i_3} may represent the average number of posts of the i-th influencer account for 3 months, na _{i_1} may represent the average number of views of posts of the i-th influencer account for 1 month, and na _{i_3} may represent the i-th influencer account It may represent the average number of views of the posts of the Luencer account for 3 months, and w _pa and w _na may represent a weight for the average number of posts and a weight for the average number of views for the posts, respectively.

An embodiment may calculate a body similarity index for a plurality of influencer accounts based on the user's body information included in the user's personal information and the body information of the plurality of influencer accounts. The body information of a plurality of influencer accounts may be included in information about a plurality of influencer accounts or may be used after being stored in a database as information obtained in advance from a plurality of influencer accounts. That is, the body similarity index of each of a plurality of influencer accounts for the user may be calculated. For example, a body similarity index for a user of an i-th influencer account among a plurality of influencer accounts may be calculated based on Equation 4.

Referring to Equation 4, BS _i may indicate a body similarity index of the ith influencer account for the user, and g may indicate whether the user and the ith influencer account have the same gender. For example, g may be assigned a value of 1 if the gender information included in the user's body information and the gender information of the ith influencer account are the same, and otherwise, a value of 0.5 may be assigned.

In addition, t _d may indicate a difference between the body type information included in the user's body information and the body type information of the ith influencer account. Here, the body type information may be selected from among a plurality of body types by the user and the i-th influencer account, and a value of t _d may be determined based on a difference between the selected body types. Also, values related to differences between a plurality of body types may be set in advance. For example, the plurality of body types may include skinny, slightly skinny, normal, slightly chubby, plump, overweight, and obese, and t _d may be assigned 2 between thin and slightly thin, and between thin and slightly chubby. A 1 may be assigned, and a 3 may be assigned between a little plump and a little plump. For example, it may be set to a maximum value for the same body type.

In addition, H _i may represent the height of the i-th influencer corresponding to the account of the i-th influencer, H _u may represent the height of the user included in the user's body information, and W _i represents the i-th influencer's height. It can represent the weight of the ith influencer corresponding to the influencer account, W _u can represent the user's weight included in the user's body information, and w _H and w _W are weights and weights for height, respectively. weight can be indicated.

Operations according to the embodiments of the present specification can be implemented as computer-readable programs or codes on a computer-readable recording medium. A computer-readable recording medium includes all types of recording devices in which data that can be read by a computer system is stored. In addition, computer-readable recording media may be distributed to computer systems connected through a network to store and execute computer-readable programs or codes in a distributed manner.

When the embodiment is implemented as software, the above-described technique may be implemented as a module (process, function, etc.) that performs the above-described functions. A module can be stored in memory and executed by a processor. The memory may be internal or external to the processor, and may be coupled with the processor in a variety of well-known means.

In addition, the computer-readable recording medium may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, and flash memory. The program command may include high-level language codes that can be executed by a computer using an interpreter or the like as well as machine code generated by a compiler.

Although some aspects of the present invention have been described in the context of an apparatus, it may also represent a description according to a corresponding method, where a block or apparatus corresponds to a method step or feature of a method step. Similarly, aspects described in the context of a method may also be represented by a corresponding block or item or a corresponding feature of a device. Some or all of the method steps may be performed by (or using) a hardware device such as, for example, a microprocessor, programmable computer, or electronic circuitry. In some embodiments, one or more of the most important method steps may be performed by such an apparatus.

In embodiments, a programmable logic device (eg, a field programmable gate array) may be used to perform some or all of the functions of the methods described herein. In embodiments, a field programmable gate array may operate in conjunction with a microprocessor to perform one of the methods described herein. Generally, methods are preferably performed by some hardware device.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the claims below. You will understand that it can be done.

Claims (5)

A method of providing an e-commerce service for health-related products using an influencer performed by at least one server,
obtaining personal information of a user from a user terminal;
Deriving at least one influencer account from among a plurality of influencer accounts based on the personal information; and
Providing information about the at least one influencer account to the user terminal as recommended influencer information;
The at least one influencer account includes a first influencer account,
Information on the first influencer account includes posts uploaded through the first influencer account, information on joint purchase products that are conducted through the first influencer account, and the first influencer account. contains information about products purchased in the past through
Deriving at least one influencer account from among a plurality of influencer accounts based on the personal information,
Calculating an interest index for the plurality of influencer accounts based on interest category information of the user included in the personal information and primary category information of the plurality of influencer accounts;
Calculating an activity change index of the plurality of influencer accounts based on information about the plurality of influencer accounts;
obtaining body information of a plurality of influencers corresponding to the plurality of influencer accounts;
calculating a body similarity index for the plurality of influencer accounts based on the user's body information included in the personal information and the body information of the plurality of influencers;
calculating a matching suitability index for the plurality of influencer accounts based on the interest index, the activity change index, and the body similarity index; and
Determining an influencer account having the highest matching suitability index among the plurality of influencer accounts as the first influencer account;
The matching suitability index is calculated based on the following equation,
,
M _i represents a matching suitability index of an i-th influencer account among the plurality of influencers for the user, and I _i represents an interest index of the i-th influencer account for the user, The A _i denotes an activity change index of the ith influencer account for the user, the BS _i denotes a body similarity index of the i-th influencer account for the user, w ₁ , the w ₂ and w ₃ denote interest weight, activity weight, and body similarity weight, respectively;
The interest index is calculated based on the following equation,
,
Where I _i represents the interest index of the i-th influencer account for the user, n represents the number of categories selected by the user and the i-th influencer account among a plurality of categories, and the C _i (x,y) represents a correlation score between the x-th category selected by the user and the y-th category selected by the i-th influencer account among the plurality of categories;
The activity change index is calculated based on the following equation,
,
The A _i represents the activity change index of the i-th influencer account, the pa _{i_1} represents the average number of posts of the i-th influencer account for one month, and the pa _{i_3} represents the i-th influencer account. represents the average number of posts for 3 months of the unser account, na _{i_1} represents the average number of views of posts of the i-th influencer account for 1 month, and na _{i_3} represents 3 of the i-th influencer account Represents the average number of views of posts during the month, wherein w _pa and w _na represent weights for the average number of posts and weights for the average number of views for posts, respectively;
The body similarity index is calculated based on the following equation,
,
BS _i represents the body similarity index of the ith influencer account for the user, g represents whether the user and the ith influencer account have the same gender, and t _d represents the user's body Indicates a difference between body type information included in the information and the body type information of the ith influencer account, the body type information is selected from among a plurality of body types by the user and the ith influencer account, respectively, and the H _i denotes the height of the i-th influencer corresponding to the i-th influencer account, H _u denotes the height of the user included in the user's body information, and W _i denotes the i-th influencer's height Represents the weight of the i-th influencer corresponding to the unser account, W _u represents the weight of the user included in the user's body information, and the w _H and w _W are weights and weights related to height, respectively. representing the weight for
How to provide e-commerce services. The method of claim 1,
obtaining group purchase request information for a first product included in the group purchase product information from the user terminal;
performing a group purchase of the first product based on the group purchase request information and group purchase request information of other users; and
Further comprising providing a group purchase completion guide message for the first product to the user terminal,
How to provide e-commerce services. The method of claim 1,
acquiring, from the user terminal, individual purchase request information for a second product included in the information on the previously purchased product;
Purchasing the second product based on the individual purchase request information; and
Further comprising providing an individual purchase completion guide message for the second product to the user terminal,
How to provide e-commerce services. The method of claim 1,
Deriving at least one influencer account from among a plurality of influencer accounts based on the personal information,
obtaining information on influencers of interest to the user included in the personal information; and
Determining a second influencer account from among the plurality of influencer accounts based on the influencer information of interest;
The at least one influencer account includes the second influencer account,
The information about the influencer of interest includes at least some of the text corresponding to the ID of the specific influencer account.
How to provide e-commerce services. delete