KR20210038229A - System and method for providing shopping inforation via influencers - Google Patents

Abstract

A method for providing shopping information according to an embodiment of the present application comprises, in a method for providing shopping information through an influencer, a step of providing a posting including photos of pre-registered influencers; a step of receiving a first input for selecting a first posting of a first influencer among the postings of the influencers; a step of providing information related to one or more products matching a first influencer image of the first posting in response to the first input; a step of receiving a second input for selecting a first item from among the one or more products; and a step of providing information related to the first item in response to the second input. The information related to the one or more products provided in response to the first input includes at least one of a description of the first influencer image of the first posting, an image for each of the one or more products, a brand name, a product name, price information, and a second posting of the first influencer. The information related to the first item provided in response to the second input includes at least one or more recommended purchase market information from which the first item can be purchased and a third posting of a second influencer related to the first item. Accordingly, the reliability of the purchased product can be secured.

Description

System and method for providing shopping information through influencers {SYSTEM AND METHOD FOR PROVIDING SHOPPING INFORATION VIA INFLUENCERS}

The following embodiments relate to a system and method for providing shopping information enabling intuitive shopping through an influencer (INFLUENCERS).

Recently, a growing number of consumers are sharing or searching for various product information such as fashion and beauty items through social media such as Instagram, Kakao Story, and blogs.

In particular, so-called influencers, who are called celebrity and social star, who have a large number of followers on social media, naturally choose fashion and beauty items by using photo postings. It is leading the market based on social media by exposing and selling products in the form of joint purchase.

However, shopping based on social media like this is mostly done directly with the seller through DM (Direct Message), messenger, etc., so not only the quality of the product and the reliability of authenticity are lowered, but also like a general online shopping mall. There is a problem in that it is difficult for consumers to intuitively purchase, cancel, or refund the desired product.

The following embodiments aim to provide a shopping information providing system and method for providing consumers with shopping information via influencers at a glance, and allowing them to intuitively and conveniently purchase a desired product.

According to an embodiment, a method of providing shopping information through an influencer may include providing a posting including images of influencers registered in advance according to a preset criterion; Receiving a first input for selecting a first posting of a first influencer from among the postings of the influencers; Providing information related to one or more products matching the first influencer image of the first posting in response to the first input; Receiving a second input for selecting a first item from among the one or more products; And providing information related to the first item in response to the second input. Including, wherein the information related to the one or more products provided in response to the first input includes a description of the first influencer image of the first posting, an image for each of the one or more products, a brand name, The information related to the first item, which includes at least one of product name and price information, and a second posting of the first influencer, is provided in response to the second input. It may include recommended purchase location information and a third posting of a second influencer related to the first item.

Here, the first posting of the first influencer may further include link information leading to a page related to the first influencer.

At this time, the page related to the first influencer includes at least one posting related to the first influencer, information related to the preference of the first influencer, and link information connected to the social media account of the first influencer. One or more of may be included.

In addition, the information related to the first item may further include review information of a user who has purchased the first item.

In addition, a virtual guide line may be provided on a screen executed on the user's terminal so that a user who has purchased the first item can take a review picture of the first item according to a preset criterion.

In addition, the information related to one or more products matched with the first influencer image may include product image, brand name, product name, and price information for a replacement item similar to the product worn by the first influencer. have.

In addition, the information on the recommended place of purchase for purchasing the first item may include real-time inventory information, price information, and delivery information.

According to another embodiment, a method of providing shopping information through an influencer may include providing a brand list in which pre-registered products are classified by brand; Receiving a third input for selecting a first brand from the brand list; Providing one or more product information registered in relation to the first brand in response to the third input; Receiving a fourth input for selecting a first item from among the one or more products; In response to the fourth input, at least one of a first posting of a first influencer and a second posting of a second influencer related to the first item, and information on a recommended place of purchase for purchasing the first item is provided. step; And when the first posting of the first influencer is selected, further displaying information related to a second item matching the image of the first influencer of the first posting in addition to the first item. May include, wherein the first posting of the first influencer related to the first item further includes a description of the first influencer image and a second posting of the first influencer, and the first 2 The information related to the item may include one or more of image, brand name, product name, and price information of the second item.

Here, at least one of the first posting and the second posting related to the first item may be related to a replacement item similar to the first item.

In addition, the information related to the second item matched with the first influencer image may include product image, brand name, product name, and price information for a replacement item similar to the product worn by the first influencer. have.

In addition, the information on the recommended place of purchase for purchasing the first item may include real-time inventory information, price information, and delivery information.

According to the following embodiments, consumers can intuitively check shopping information via an influencer, conveniently purchase an item of interest, and secure reliability of a purchased product.

1 is a diagram schematically illustrating an environment in which a shopping information providing system according to embodiments of the present application is provided.
2 is a block diagram illustrating a configuration of a server according to an embodiment of the present application.
3 is a flowchart illustrating a method of providing shopping information according to an exemplary embodiment of the present application.
4 to 10 are views exemplarily illustrating a user interface (UI) displayed on a user device in a system for providing shopping information according to an exemplary embodiment of the present application.
11 is a diagram illustrating a user interface (UI) screen for exemplarily showing a photo taking guide function according to an exemplary embodiment of the present application.
12 is a diagram illustrating a screen displayed on a user interface (UI) when a genuine product authentication function is selected according to an exemplary embodiment of the present application.
13 is a flowchart illustrating a method of authenticating a genuine product according to an embodiment of the present application.
14 is a diagram illustrating an exemplary user interface (UI) displayed on a user device in a system for providing shopping information according to another exemplary embodiment of the present application.
15 is a flowchart illustrating a method of providing shopping information according to another exemplary embodiment of the present application.
16 is a diagram illustrating an exemplary user interface (UI) displayed on a user device in a system for providing shopping information according to another exemplary embodiment of the present application.

The above objects, features, and advantages of the present invention will become more apparent through the following detailed description in conjunction with the accompanying drawings. However, in the present invention, various modifications may be made and various embodiments may be provided. Hereinafter, specific embodiments will be illustrated in the drawings and described in detail.

In the drawings, the thicknesses of layers and regions are exaggerated for clarity, and elements or layers are "on" or "on" of other elements or layers. What is referred to includes not only directly above another component or layer, but also a case in which another layer or other component is interposed in the middle. The same reference numerals throughout the specification refer to the same elements in principle. In addition, components having the same function within the scope of the same idea shown in the drawings of each embodiment will be described using the same reference numerals.

If it is determined that a detailed description of known functions or configurations related to the present invention may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted. In addition, numbers (eg, first, second, etc.) used in the description of the present specification are merely identification symbols for distinguishing one component from other components.

In addition, the suffixes "module" and "unit" for constituent elements used in the following description are given or used interchangeably in consideration of only the ease of preparation of the specification, and do not have meanings or roles that are distinguished from each other by themselves.

Hereinafter, "influencers" refer to celebrities, celebrities, social stars who have built their own reputation through online streaming or social media, and any other person who has influence over others. Can encompass.

Hereinafter, the term "seller" refers to a producer who directly designs, produces and sells products, a manager of a server running a designer's brand shop, a select shop that selects and sells products produced by several producers or designers. It may include the administrator of the server operating the server.

Hereinafter, the term "brand" may include a brand shop of a producer or designer who directly designs, produces and sells a product, a select shop that selects and sells products produced by several producers or designers. .

Hereinafter, "posting" may be a post including a picture showing a state in which one or more products are used or worn by an influencer registered in advance, and a description related to the picture. Alternatively, it may mean uploading the post.

Hereinafter, the term "goods" includes all products that can be purchased online, such as fashion items such as clothes, shoes, bags, and accessories, beauty items such as cosmetics, daily necessities, kitchen supplies, food, and household appliances. I can.

1 is a diagram schematically illustrating an environment in which a shopping information providing system according to embodiments of the present application is provided.

In the shopping information providing system according to the embodiments of the present application, the influencers selected in advance can intuitively provide shopping information to consumers by using photos of using or wearing specific products, and at the same time, directly with the seller so that they can purchase the desired product. It is a system that connects.

The shopping information providing system according to the embodiments of the present application may include a server 100, a user device 200, a seller device (not shown), and the like. The server 100, the user device 200, and the seller device may be connected through a network N, and the network N may be, for example, a wired communication or a wireless communication network.

Hereinafter, the configuration of each device will be described in detail.

The server 100 may be a part of a shopping information providing system for providing various types of shopping information through an influencer to a user.

Specifically, the server 100 may intuitively check shopping information related to an influencer of interest to the user, and provide various shopping functions to induce a user to easily purchase a desired product.

For example, the server 100 may provide a variety of information that enables a user to conveniently shop, such as a posting showing the styling of an influencer registered in advance, information related to one or more products related to the posting, and information on a seller selling each product. Can provide.

For example, the posting may be uploaded in real time by an administrator of the server 100.

In addition, for example, the information related to the product may include a description of the styling of fashion items worn by the influencer in a photo included in a specific posting, product information on each item worn by the influencer, etc. I can.

In addition, for example, the seller information may include a website link directly connected to a shopping mall where a selected item or a replacement item similar to the selected item can be purchased. In this case, the shopping mall in which the selected item or replacement item can be purchased may be a shopping mall operated by the server 100 itself, or a shopping mall operated by an external seller.

As another example, the server 100 has a photo-taking function that enables users to easily take and upload a review photo of a purchased product, a genuine product authentication function that allows users to check whether the purchased product is genuine, and an influencer of interest. Additional functions, such as a notification function for new postings, may be provided.

The functions of the server 100 described above are exemplarily described, and various additional functions may be added to provide a convenient shopping experience for other users.

In this case, each of the functions may be performed by one or more modules located in the server 100, and may be provided on the user device 200 to be described later through a software application program, a website, an application for a portable terminal, or the like. Various functions provided by the server 100 will be described in detail in the following related embodiments.

In addition, there may be a plurality of servers for performing each function of the server 100 described above, and each function may be performed in parallel by one or more servers. Hereinafter, for convenience of explanation, it is assumed that all functions related to providing shopping information are provided through one server 100.

The user device 200 may be an electronic device allocated to a plurality of unspecified consumers (hereinafter referred to as users) who want to check shopping information provided through the above-described server 100 and purchase a desired product.

The user device 200 may be, for example, a computer such as a desktop or a notebook computer, a portable terminal such as a smart phone, a tablet device, or a wearable device.

For example, a user may access the server 100 through a website or application running on a portable terminal, and may use various services provided by the server 100. For example, a user may check shopping information via influencers through a website provided by the server 100 and immediately purchase a desired product.

Hereinafter, functions provided through the server 100 will be described in detail with reference to FIG. 2.

2 is a block diagram illustrating a configuration of a server according to an embodiment of the present application.

In this case, the server 100 is a part of the shopping information providing system, and may include one or more memories, one or more processors, and the like.

A program related to provision and management of shopping information may be stored in the memory (not shown), and the program may include one or more modules.

Algorithms necessary for providing and managing shopping information may be provided to the processor (not shown). For example, the processor is provided with an artificial intelligence algorithm for analyzing data such as search history and purchase history of users using the server 100 and automatically providing shopping recommendation information based on the analyzed data. Can be.

In addition, referring to FIG. 2, the server 100 according to an embodiment of the present application includes a data transmission/reception module 110, an influencer management module 120, a seller management module 130, and a user management module 140. , A product information checking module 150, a control module 160, and the like. Hereinafter, functions performed in each module will be described in detail.

The data transmission/reception module 110 is a component for transmitting and receiving various types of data, such as a user device 200, a seller device 300, etc. connected through a network.

As an example, the data transmission/reception module 110 may transmit and receive various requests and information through a website or an application executed on the user device 200.

For example, the data transmission/reception module 110 may transmit a posting update notification message, a product restocking notification message, and the like through a website or application executed on the user device 200.

As another example, the server 100 may receive real-time product sales information provided from the seller device 300 through the data transmission/reception module 110. Alternatively, the server 100 may request real-time product sales information from the seller device 300 at every preset period.

For example, the real-time product sales information may include product price information, discount information, delivery information, inventory information, and the like.

The influencer management module 120 is a component for storing and managing information related to influencers registered in advance.

For example, influencers registered in advance may be persons previously selected according to certain criteria among those who applied as creators through online or offline. In this case, the manager of the server 100 may register information related to the influencer selected in advance through an electronic device (hereinafter referred to as a manager device) assigned to the manager.

In addition, for example, information related to influencers may include representative photos of each influencer, ID, information on preferences, account information linked to individual social media pages, and the like.

In addition, for example, in the influencer management module 120, postings registered through the server 100 may be classified and stored for each influencer. In this case, the server 100 may arrange and provide postings of influencers that the user is interested in in response to the user's request.

The seller management module 130 is a component for storing and managing seller information and product sales information for selling products related to influencers.

For example, a seller is a designer brand shop that directly designs, produces, and sells products registered on the website and application provided by the server 100, and a select shop that selects and sells products produced by various designers. You may be an administrator of a server operated by.

In addition, for example, in the seller management module 130, postings or products registered through the server 100 may be classified and stored for each seller. In this case, the server 100 may arrange and provide postings of different influencers who have used or worn a product of interest in response to a user's request, and the user may use or wear a product of interest. You can check Unseo's photos at once.

The user management module 140 is a component for storing and managing information on customers who have joined as members through a website or application provided from the server 100.

For example, a user may register as a member by entering predetermined personal information through an application running on a portable terminal, and may receive various shopping information notification messages provided from the server 100.

As an example, a user may pre-register preference information such as an influencer of interest, a product of interest, a shopping keyword of interest, and the like, and the server 100 may use the user's preference information through the data transmission/reception module 110. New posting notification information, product discount information, etc. related to the information may be transmitted to the user's terminal.

In addition, the user management module 140 may store an authentication module required for a member registration procedure.

The product information checking module 150 may be configured to provide information related to a corresponding product by using identification information attached to a product purchased by a user from a seller connected through the server 100. Products sold from a seller registered in advance through the server 100 may have unique identification information of the corresponding product attached in advance. For example, the unique identification information may be a QR code, a barcode, or other information that can be identified by a machine.

For example, a user may capture a QR code attached to a product purchased from a seller connected through the server 100 through a camera module running on the user terminal, and the captured image may be captured by the server through a website or an application. You can upload it to (100). In this case, the product information checking module 150 may search for a product matching the QR code uploaded by the user, and check information related to the product previously stored in the server 100.

The information related to the product may include genuine product authentication information for confirming whether the product is genuine, information on a place of purchase, information on an exchange or return request, information on coordination of influencers wearing the product or similar replacement product, and the like. .

For example, when a user uploads a QR code attached to a purchased product to the server 100 using a camera module running on the user terminal, the server 100 Menus corresponding to genuine product authentication, confirmation of purchase information, request for exchange or return, and confirmation of influencer's coordination can be displayed.

For example, when a user selects a menu corresponding to an exchange or return request from among the menus, the product information confirmation module 150 may directly request an exchange or return through an application executed on the user's terminal. Information related to the exchange or return application process, telephone number of the customer center, e-mail address, or link information on the web page may be provided. Therefore, users can easily exchange or return purchased products without directly accessing the website of the place of purchase.

As another example, when the user selects a menu corresponding to the influencer's coordination confirmation among the menus, the product information confirmation module 150 is an influencer related to the product through an application executed on the user's terminal. You can display coordination information of people. Therefore, the user can immediately check the photos of influencers wearing the purchased product or a similar alternative product and use it easily.

As another example, when the user selects a menu corresponding to genuine product authentication, the product information confirmation module 150 determines whether the authentication information previously stored in the server 100 matches the identification information uploaded from the user, and It is possible to provide further discrimination information on whether the product is genuine. Therefore, it is possible to improve the reliability of a shopping information providing system and a seller connected through the shopping information providing system by allowing a user to easily check whether a product purchased is genuine.

The genuine product authentication function performed by the product information checking module 150 will be described in detail through the following related embodiments.

The control module 160 may be a component for controlling all operations related to provision of shopping information provided from the server 100.

Specifically, the control module 160 may control operations related to various requests or information received from the user device 200 or a seller device (not shown) to be performed by one or more of the above-described modules.

For example, when an input for selecting an icon or text corresponding to a specific influencer is received through a website or application executed on the user device 200, the control module 160 A page can be controlled to be displayed on the user device 200.

As another example, when an input for selecting an icon or text corresponding to product review writing is received through a website or application executed on the user device 200, the control module 160 It is possible to control to provide a virtual guide line on the user device 200 so that a review photo can be taken through a camera module provided on the screen.

The control module 160 may control all functions provided by the other server 100 and will be described in detail through embodiments in the following related parts.

The seller device (not shown) may be an external server that is connected to the above-described server 100 through a network N to transmit and receive product sales information. For example, as described above, the seller device may transmit product sales information on the real-time price, delivery, inventory, etc. of the product disclosed in the server 100 to the server 100.

Meanwhile, the server 100 according to the exemplary embodiment of the present application may include one or more of the above-described modules, and may be provided in an integrated form. Alternatively, some of the above-described modules may be provided through an external server.

Functions performed in each module are described as examples, and functions provided by one module may be performed by other modules located in the server 100. Alternatively, it may be provided through another server or a database located outside the server 100.

In addition, functions provided by each of the above-described modules are exemplarily described, and the server 100 may further provide all functions required for providing shopping information in addition to the functions described above.

Hereinafter, a method of providing shopping information according to an embodiment of the present application will be described in detail with reference to FIGS. 3 to 10.

3 is a flowchart illustrating a method of providing shopping information according to an exemplary embodiment of the present application.

Referring to FIG. 3, in the method of providing shopping information according to an embodiment of the present application, a step of providing postings of influencers (S31), a step of selecting a first posting of a first influencer (S32), Providing information related to one or more products matching the first influencer image of the first posting (S33), selecting a first item (S34), providing information related to the first item (S35) ) And the like.

Hereinafter, each step will be described in detail with reference to FIGS. 4 to 10. 4 to 10 are views exemplarily illustrating a user interface (UI) displayed on the user device 200 in the system for providing shopping information according to an exemplary embodiment of the present application.

For convenience of explanation, it is assumed that the user device 200 is a smart device, and an application for providing shopping information according to an embodiment of the present application is pre-installed and running on the user's smart device.

The posting of influencers registered in advance through the above-described server 100 may be provided through an application executed on the user device 200 (S31).

Referring to FIG. 4, the server 100 may provide postings showing styling of influencers registered in advance on the user device 200 according to a preset criterion.

In this case, the preset criterion may be set in various ways to effectively provide postings of influencers registered in advance to the user, and may be arranged and provided according to one criterion selected by the user.

For example, postings of influencers registered in advance may be arranged in a time series based on a time point uploaded to the server 100, and a user may check the postings in the order of the most recently uploaded.

Alternatively, as another example, postings of pre-registered influencers may be arranged and provided based on the number of views and reviews of users.

Alternatively, as another example, postings of pre-registered influencers may be provided in alphabetical order, gender, preference, etc., based on personal information of registered influencers.

Alternatively, as another example, postings of influencers registered in advance may be arranged and provided according to preferences set in advance by a user.

Alternatively, as another example, postings of influencers registered in advance may be classified and provided according to properties of products related to the posting.

In addition, the posting displayed on the user interface (UI) includes at least one of a picture of an influencer, a description related to the posting, a description related to the influencer, information related to one or more products related to the posting, and seller information. It may be to include.

For example, as shown in FIG. 4, postings including photos of influencers may be displayed on a user interface (UI) executed in the user device 200.

In addition, the user may select the first posting of the first influencer among the postings provided in step S31 (S32), and the server 100 may receive a first input of the user selecting the first posting. have.

In this case, the server 100 may provide information related to one or more products matching the first influencer image of the first posting on the user interface (UI) in response to the first input (S33).

For example, as shown in FIG. 5, the user interface (UI) displayed on the user device 200 includes a picture of the first posting P1 selected by the user, and the first influx in the first posting P1. A representative photo (F1) of Luencer, an ID (fashion), and a description (N) of the overall styling of the products worn by the first influencer (F1) in the first posting (P1) may be displayed.

For example, the description (N) of the overall styling of products worn by the influencer (F) includes styling information related to weather, place, purpose, etc., and major items such as a product name and color for at least one of the worn items. It may include one or more of the product descriptions. In this case, the description of the styling (N) may be written by a professional editor or a corresponding influencer.

In addition, referring to FIG. 5, the user interface (UI) displayed on the user device 200 includes product information on one or more products worn by the first influencer (F1) in the first posting (P1). May be provided more.

For example, as shown in FIG. 5, the product image, brand name, product name, price information, etc. of the first item I1 worn by the first influencer F1 are displayed on the user interface (UI). Can be. In this case, product information of a replacement item I1 ′ similar to the first item I1 worn by the first influencer F1 may be further provided.

In addition, for example, in the user interface (UI), another posting related to the first influencer F1 may be further provided, and the user may In the case of selecting a posting, information related to one or more products matching the first influencer image of the second posting may be provided in the same manner as described above.

Accordingly, the user can intuitively check information related to a product used or worn by the influencer F in the posting P or a replacement product by selecting a posting of interest among a plurality of postings.

In addition, the user may select a first item based on information related to one or more products provided in step S33 (S34), and the server 100 may receive a second input from the user selecting the first item. I can. In this case, the server 100 may display information related to the first item on a user interface (UI) in response to the second input (S35).

Referring to FIG. 6, the information related to the first item may include a product image of the first item, a brand name, information on a recommended place of purchase, information on utilization of the first item, and the like.

For example, as shown in FIG. 6, when the user selects a first item among one or more products worn by the first influencer F1, the server 100 displays the user interface (UI). It is possible to display information on a recommended place of purchase from which the first item can be purchased.

The recommended purchase location information may include, for example, link information of a website that sells the first item, real-time inventory information, price information, discount information, delivery information, and the like.

In addition, for example, as shown in FIG. 6, the user interface (UI) displayed on the user device 200 includes information on the first place of purchase (ST1) and the second place of purchase (ST2) where the first item can be purchased. Can be displayed. In this case, the user may be directly connected to the online shopping mall of the first purchase place by selecting an image corresponding to the first purchase place ST1 on the user interface UI.

At this time, the first purchase place and the second purchase place may be an online shopping mall of a producer or designer's brand shop that directly designs, produces and sells the first item, or selects and sells products produced by several producers or designers. It may be a shop's online shopping mall.

Also, for example, the server 100 may further provide utilization information of the first item selected by the user on the user interface (UI).

For example, the server 100 may further provide a photo of the first influencer wearing the first item, the same item as the first item, or a posting of another influencer (F2) wearing a similar item. have.

At this time, when the user selects the first item selected as interest or the second posting of another influencer (F2) wearing a similar item, shopping information according to steps S33 to S35 described above is displayed through the user interface (UI). Can be provided.

For example, referring to FIG. 7, when the user selects the second posting P2 of the second influencer F2, a photo of the second posting P2 selected by the user, and the second posting P2 ) A representative photo of the second influencer in (F2), the ID (style), and a description of the styling of the fashion items worn by the second influencer (F2) in the second posting (P2) (N) are displayed. Can be.

In addition, as shown in FIG. 7, the user interface (UI) displayed on the user device 200 includes products of one or more products worn by the second influencer (F2) in the second posting (P2). More information may be provided.

For example, a product image, brand name, product name, price information, etc. of the second item I2 worn by the second influencer F2 may be displayed on the user interface UI. In this case, product information of a replacement item I2' similar to the second item I2 worn by the second influencer F2 may be further provided.

In addition, for example, another posting related to the first influencer F1 may be further provided in the user interface (UI), and the user may When the posting is selected, information related to one or more products matching the second influencer image of the second posting may be provided in the same manner as described above.

Accordingly, it is possible to help the user in making a purchase decision by providing a fashion trend through postings of a product of interest to the user or by several influencers wearing similar products.

Meanwhile, in the shopping information providing system according to the exemplary embodiment of the present application, the server 100 may provide various menus so that a user can efficiently check or search shopping information through a web page or an application.

For example, the menu includes a first menu for moving to a web page or a home screen of an application, and a second menu for searching or checking shopping information for each influencer registered in advance in the server 100 , A third menu that bookmarks or stores postings related to a brand, product, or specific influencer that the user is interested in, and provides a third menu that allows users to check at a time, 4 Menu, the 5th menu to search and check the postings of brands, products, and influencers based on the keyword the user wants to search, the 6th menu to modify and add other user's personal information and preference information, etc. Can be provided. The above-described menus are exemplarily described, and various menus may be further provided to provide efficient shopping information to other users and to assist in purchasing decisions.

For example, referring to FIGS. 5 to 7, the user may check the above-described menus provided from the server 100 by selecting an icon corresponding to “M(10)” provided at the top of the page.

As another example, as shown in FIG. 5 or 7, a user can easily add a corresponding posting to a bookmark page assigned to an individual user by selecting an icon corresponding to the “bookmark (BM)”.

For example, the user may select the fourth menu to check the postings added to the bookmark by the user, and postings P selected by the user may be stored in the bookmark page as shown in FIG. 8.

Accordingly, it may be possible for a user to efficiently shop by checking postings on products and influencers of interest to the user at once.

As another example, the user may select a text or an icon corresponding to the second menu from among the above-described menus, and may sort and check pre-registered postings by influencer.

For example, referring to FIG. 9, when the user selects the second menu, a list of influencers registered in advance in the server 100 may be arranged and provided in alphabetical order. In this case, the user may move to a page related to the first influencer F1 by selecting an image or ID corresponding to the first influencer F1.

In addition, referring to FIG. 10, a page related to the first influencer (F1) includes one or more posts (P) related to the first influencer, and information (T) related to the preference of the first influencer. , An icon including link information directly connected to the social media account of the first influencer may be provided.

In this case, the one or more posts P related to the first influencer may include at least a picture of the first influencer.

In addition, the information T related to the preference of the first influencer may include a brand preferred by the first influencer, a brand of a product worn by the first influencer, and the like.

For example, in the information (T) related to the preference of the first influencer, the brand names of products worn by the first influencer may be included in the form of hash tags (#), and the user may have the hash tag (# ) Can be selected. At this time, the server 100 may display a page of the brand selected by the user on the user device 200, and the user can check the brand products preferred by the first influencer registered in the server 100 at a glance. I can.

In addition, for example, as shown in FIG. 10, the user may directly access the personal social media account of the first influencer by selecting an icon corresponding to “SNS 30”. Therefore, by accessing the social media account of the influencer registered in advance in the server 100, the user can further check the daily postings of the influencer in addition to the postings provided through the server 100. It can give you confidence in the influencer.

Additionally, the shopping information providing system according to an embodiment of the present application further provides a photo taking guide function so that a user who has purchased a product can easily upload a review photo based on the shopping information provided from the server 100 can do.

11 is a diagram illustrating a user interface (UI) screen for exemplarily showing a photographing guide function according to an embodiment of the present application.

For example, when a user who purchases the first item I1 worn by the first influencer F1 of the first posting P1 described above wants to write a review on the first item, the user A review may be written by selecting an icon or text (not shown) corresponding to the review provided on the user interface (UI).

Referring to FIG. 11, by selecting an icon corresponding to "camera 41", a user may take a review picture according to a guide line provided from the server 100.

At this time, the control module 160 is a virtual device on the interface (UI) of the application running on the user's terminal so that the user can upload a picture of wearing the item in real time for writing a review in a certain format without the help of an expert. A guide line 40 may be provided.

For example, the control module 160 may provide a virtual guide line 40 to correspond to a ratio of a picture of an influencer related to an item purchased by the user. Therefore, a general user can also take a review picture with a feeling similar to that of the influencer of the corresponding posting.

Alternatively, for example, the control module 160 may provide different virtual guide lines 40 according to the type of item purchased by the user.

As an example, when the user purchases bottoms such as pants and skirts, the control module 160 generates a virtual guide line 40 so that the wearing of the bottoms falls within a predetermined range of a screen displayed on the user device. Can provide.

In addition, the user can write a review on the purchased product by selecting an icon corresponding to "next 42" displayed on the user interface (UI).

In addition, the shopping information providing system according to the exemplary embodiment of the present application may further provide a function for authenticating a product purchased through a shopping mall connected through the server 100.

Hereinafter, a genuine product authentication method performed in the server 100 will be described in detail with reference to FIGS. 12 and 13.

12 is a diagram illustrating a screen displayed on a user interface (UI) when a genuine product authentication function is selected according to an exemplary embodiment of the present application.

In addition, FIG. 13 is a flowchart illustrating a method of authenticating a genuine product according to an embodiment of the present application.

Referring to FIG. 13, the method of authenticating a genuine product according to an embodiment of the present application includes receiving identification information photographed from a user (S131), checking authentication information of a product matching the identification information (S132), Determining whether the product authentication information is matched with the photographed identification information (S133), if the product authentication information is matched, displaying an activation success message (S134), or if not, displaying a genuine product authentication failure message (S135) And the like.

Hereinafter, each step will be described in detail with reference to FIGS. 12 and 13.

As described above, the product information checking module 150 is a component for providing genuine product authentication so that a user can check whether a product purchased by a user is genuine from a seller connected through the server 100.

In this case, identification information for authenticating the product may be previously attached to a product sold from a seller registered in advance through the server 100. Hereinafter, for convenience of explanation, a case in which a product sold by a seller registered in advance in the server 100 according to an embodiment of the present application is sold with a QR code for authenticating the product is attached and sold as an example.

The product information confirmation module 150 may receive identification information photographed from a user (S131).

For example, when a user wants to activate a first item purchased from a seller connected through the server 100, an icon or text corresponding to "authentication" provided through an application running on the user device 200 You can choose.

In this case, the product information checking module 150 may provide a user interface (UI) so that a QR code attached to a product purchased for genuine product authentication can be photographed and uploaded in response to a user's selection.

For example, as shown in Fig. 12, the user can take a QR code attached to the purchased product by selecting the icon corresponding to the "camera 51" displayed on the user interface (UI). , The product information checking module 150 may receive an image photographed from a user.

In addition, for example, the QR code may include information related to one or more of a seller, a brand name, a product name, and a model name of the product.

In addition, the product information checking module 150 may check the authentication information of the product that matches the identification information of the image captured by the user (S132).

In the server 100, authentication information for products sold by a previously registered seller may be stored in advance.

For example, the authentication information may be unique identification information for authenticating that a specific product is a genuine product supplied from a legitimate seller who designed or produced the product.

Accordingly, when a QR code image is uploaded from a user, the product information confirmation module 150 may read the QR code information to check authentication information of a product matching the identification information.

In addition, the product information checking module 150 may determine whether authentication information corresponding to the searched product matches the photographed identification information (S133).

For example, the product information checking module 150 may determine whether a QR code of a product uploaded from a user matches product authentication information previously stored in the server 100.

If it is determined that the QR code information uploaded from the user by the product information confirmation module 150 matches the product authentication information previously stored, a user interface (UI) displayed on the user device 200 A message corresponding to the successful activation of the product may be displayed (S134).

Alternatively, when it is determined that the QR code information uploaded from the user by the product information checking module 150 does not match the previously stored product authentication information, a user interface (UI) displayed on the user device 200 ), a message corresponding to the activation failure may be displayed (S135).

Accordingly, according to the shopping information providing system according to the exemplary embodiment of the present application, reliability of a product purchased by a user from a seller connected from the server 100 may be secured.

In addition, according to the shopping information providing system according to another embodiment of the present application, shopping information is provided through an influencer, but by allowing the user to check products of a brand of interest based on a previously registered brand, the user You can check the postings of influencers who wear products of that brand based on the brand they prefer.

Hereinafter, a method of providing shopping information according to another exemplary embodiment of the present application will be described in detail with reference to FIGS. 14 to 16.

A method of providing shopping information through an influencer according to another embodiment of the present application includes providing a brand list of pre-registered products (S151), and selecting a first brand from the brand list (S152). , Providing one or more product information registered in relation to the first brand (S153), selecting a first item from among the one or more products (S154), a first influencer related to the first item A first posting and a second posting of a second influencer, providing information on a recommended place of purchase for purchasing the first item (S155), and selecting the first posting of the first influencer (S156) ), further providing information related to a second item matching the first influencer (S157), and the like.

The server 100 may provide a brand list of pre-registered products through an application screen executed on the user device 200 (S151).

As described above, the user may select a fourth menu for searching or confirming postings of influencers registered in advance among menus provided from the server 100 for each brand.

In this case, referring to FIG. 14, brands of products used or worn by influencers registered in advance may be provided in alphabetical order, and the user may select a first brand from the brand list (S152).

For example, by selecting an icon or text corresponding to the "A" brand (B1), the user wears a product image of brand A registered in the server 100 or a brand A product registered in the server 100 You can check the posts of Ruencers.

16 is a user interface screen displayed on the user device 200 when a user selects an icon or text corresponding to brand A.

For example, as shown in FIG. 16, on the user interface (UI), a representative image of the brand A, a brand name, a description (N) related to the brand A, an icon 60 connected to an online shopping mall of the brand A, Among the previously registered postings, a posting related to a brand A product may be displayed.

The server 100 may provide one or more product information registered in relation to the first brand (S153), and the user may select a first item from among the one or more products (S154).

For example, product information related to the first brand provided in the user interface (UI) illustrated in FIG. 16 may be representative images of products previously registered in the server 100.

At this time, when the user selects any one product image, the first posting of the first influencer and the second posting of the second influencer related to the first item, and information on recommended purchase locations for purchasing the first item May be provided (S155).

At this time, in the user interface (UI) displayed on the user device 200, as shown in FIG. 6, a brand image related to the first item, a brand name, information on a recommended purchase place for purchasing the first item, and the first Item utilization information, etc. may be further provided. For example, the usage information of the first item may be postings of influencers wearing the first item or a replacement item similar to the first item.

In addition, when the first posting of the first influencer is selected by the user (S156), the server 100 is configured with another second item matching the first influencer and/or the second item in addition to the first item. Information related to a replacement item similar to the item may be further provided (S157).

For example, similar to the one described above with reference to FIG. 7, in addition to the first item, in the posting of the influencer selected by the user, one or more other second items worn by the influencer may be further displayed. In this case, the information related to the second item may include an image, a brand name, a product name, and price information of the second item.

Accordingly, according to the method of providing shopping information according to another embodiment of the present application, even when a user searches for a product registered for each brand of interest, the user checks the postings of influencers related to the selected product. Not only purchase information but also overall styling information including the selected product can be obtained.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -A hardware device specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

As described above, although the embodiments have been described by the limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art. For example, the described techniques are performed in a different order from the described method, and/or components such as systems, structures, devices, circuits, etc. described are combined or combined in a form different from the described method, or other components Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and those equivalent to the claims also fall within the scope of the claims to be described later.

100: server 200: user device
110: data transmission/reception module 120: influencer management module
130: seller management module 140: user management module
150: product information confirmation module 160: control module

Claims (11)

In the method of providing shopping information through an influencer,
Providing a posting including photos of influencers registered in advance;
Receiving a first input for selecting a first posting of a first influencer from among the postings of the influencers;
Providing information related to one or more products matching the first influencer image of the first posting in response to the first input;
Receiving a second input for selecting a first item from among the one or more products; And
Providing information related to the first item in response to the second input; Including,
The information related to the one or more products provided in response to the first input includes a description of the first influencer image of the first posting, an image for each of the one or more products, brand name, product name, and price information. , Including one or more of the second posting of the first influencer,
The information related to the first item provided in response to the second input includes information on at least one or more recommended purchase locations for purchasing the first item, and a third posting of a second influencer related to the first item.
How to provide shopping information.
The method of claim 1,
The first posting of the first influencer further includes link information to a page related to the first influencer.
How to provide shopping information.
The method of claim 2,
The page related to the first influencer includes one or more posts related to the first influencer, information related to the preference of the first influencer, and link information connected to the social media account of the first influencer. Containing one or more
How to provide shopping information.
The method of claim 1,
The information related to the first item further includes review information of a user who has purchased the first item.
How to provide shopping information.
The method of claim 1,
Providing a virtual guide line on a screen executed on the user's terminal so that the user who has purchased the first item can take a review photo of the first item according to a preset criterion.
How to provide shopping information.
The method of claim 1,
The information related to one or more products matched with the first influencer image includes product image, brand name, product name, and price information for a replacement item similar to the product worn by the first influencer.
How to provide shopping information.
The method of claim 1,
The recommended place of purchase information for purchasing the first item includes real-time inventory information, price information, and delivery information.
How to provide shopping information.
In the method of providing shopping information through an influencer,
Providing a brand list in which pre-registered products are classified by brand;
Receiving a third input for selecting a first brand from the brand list;
Providing one or more product information registered in relation to the first brand in response to the third input;
Receiving a fourth input for selecting a first item from among the one or more products;
In response to the fourth input, at least one of a first posting of a first influencer and a second posting of a second influencer related to the first item, and information on a recommended place of purchase for purchasing the first item is provided. step; And
When the first posting of the first influencer is selected, further displaying information related to a second item matching the image of the first influencer of the first posting in addition to the first item; Including,
The first posting of the first influencer related to the first item further includes a description of the first influencer image and a second posting of the first influencer,
The information related to the second item includes at least one of image, brand name, product name, and price information of the second item.
How to provide shopping information.
The method of claim 8,
At least one of the first posting and the second posting related to the first item is related to a replacement item similar to the first item.
How to provide shopping information.
The method of claim 8,
The information related to the second item matched with the first influencer image includes product image, brand name, product name, and price information for a replacement item similar to the product worn by the first influencer.
How to provide shopping information.
The method of claim 8,
The recommended place of purchase information for purchasing the first item includes real-time inventory information, price information, and delivery information.
How to provide shopping information.

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