KR102572050B1 - Outlet power control system involved store information and user information by watching advertisements - Google Patents

Abstract

The present invention relates to an outlet power control system through watching advertisements associated with store information and user information. The outlet power control system through watching advertisements associated with store information and user information is configured to: allow a central management server to send a specific advertisement link to a smartphone of a corresponding user in an advertisement server when an IoT outlet usage request message including QR information and user information is sent to the server after recognizing the QR code of the outlet to be used by using an application of the smartphone; send an IoT outlet usage approval message to the smartphone via an inner approval procedure by using IoT outlet unique information when the user watches a specific advertisement for a certain period of time or more, and allow the IoT outlet to convert a power-off state into a power-on state and then activate power supply when receiving the IoT outlet usage approval message from the smartphone by using near field communication. According to the present invention, a consumer may use the power of an outlet free by watching an advertisement provided by the server for a certain period of time or more when the consumer requires power for using a laptop, a mobile phone, and the like in a store, the store used by the consumer may create advertisement profits through the advertisement watched by the consumer, and an advertiser may enjoy advertisement effects since the system analyzes, matches, and sends an advertisement that may interest the consumer who uses the store.

Description

Outlet power control system through advertisement viewing linked with branch information and user information

The present invention relates to a system for controlling power supplied to an IoT outlet, and differentiates the use time of an outlet where an electronic device can be used by the corresponding customer by using store usage information of a customer and advertisement information viewed in the corresponding store. It relates to an outlet power control system through advertisement viewing associated with provided branch information and user information.

Recently, as the provision of high-quality convenience facilities has increased in various places, users who use them often spend a long time in one place.

Although there seem to be a lot of actual customers at the branch, there may be a loss in terms of business because seat rotation is not done. In particular, in the area near the university, students use the coffee shop as a library, so some students stay all day.

When customers stay at branch offices, they often plug their mobile phones or laptops into power outlets and use them. When customers stay for a long time and use power for free, branch offices inevitably spend a lot of money every month.

In this way, due to the decrease in profitability of branches due to customers occupying seats for a long time and the additional electricity cost incurred by charging customers' mobile phones and laptops, some coffee shops reduce the number of outlets installed inside or replace outlets. It removes it and makes it impossible to use electricity.

In other words, by reducing the number of outlets in the coffee shop or completely removing the outlets in the coffee shop to prevent the use of electricity within the coffee shop, the number of customers who use electricity in the coffee shop and occupy their seats for a long time is reduced, and customers Increasing the turnover rate increases the profitability of the branch.

This is to prevent damage to the branch caused by a large number of customers visiting the branch, such as a coffee shop, using electricity through an outlet in the branch for 3 to 5 hours or more after ordering an inexpensive menu.

In particular, after taking a seat in a coffee shop, put a computer including a laptop on the seat, go to a meal with the laptop connected to the outlet, or ask for frequent refills of drinks such as coffee, so it is not a large franchise. In the case of a coffee shop operated as a small store, there is a problem that the livelihood may be hit by customers who occupy a seat in the branch for a long time.

In order to solve the problems described above, a "power control device for limiting use time of electronic devices (Korean Patent Registration No. 10-1617149)" has been proposed as a prior art.

The prior art restricts the supply of power necessary for the operation of electronic devices including TVs, personal computers, video devices, audio devices, entertainment devices, etc., so that students, children or teenagers cannot use electronic devices without permission for a long time. In addition to the proper use of the device, it can be used only for the necessary time when necessary, so that children and adolescents can promote mental and physical health, and use a smartphone as a power control device to limit the use time of electronic devices. This is to promote convenience in the use of electronic devices by allowing them to be controlled from a short distance or a long distance.

However, in addition to simply limiting the power supply time to the outlet to operate electronic devices, it is also beneficial for business owners who operate coffee shops, study cafes, and saunas, and customers who use outlets at the branch do not pay a fee. There is a demand for an outlet power control system capable of improving customer convenience by using electricity conveniently without the use of electricity.

Registered Patent No. 10-1617149 Registered Patent No. 10-1143758

The present invention was invented to improve the above problems, and after recognizing the QR code of the outlet to be used using a smartphone app, the server requests the use of an IoT outlet including QR information and user information. When the message is transmitted, the central management server requests the advertisement server to transmit a specific advertisement link to the user's smartphone, and if the user watches a specific advertisement for a certain period of time or longer, the internal approval process is performed using the information unique to the IoT outlet. Then, the IoT outlet transmits an approval message for using the IoT outlet to the smartphone, and when the IoT outlet receives the IoT outlet use approval message from the smartphone using short-range communication, the branch information that activates the power supply by converting the power from the OFF state to the ON state And it is to provide an outlet power control system through advertisement viewing in association with user information.

In addition, the advertisement cost paid by the advertiser is divided between the branch office where the IoT outlet is installed and the company that operates this control system, but by paying a higher percentage of revenue to the branch office, the branch office receives a separate profit in addition to the products sold at the branch office. It is to provide an outlet power control system through viewing advertisements linked to store information and user information that can be created.

In addition, it is to provide an outlet power control system through advertisement viewing in connection with branch information and user information, which promotes sales increase of branch offices providing outlets and provides advertisers with maximum advertising effect.

In order to achieve the above object, the IoT outlet power control system through advertisement viewing linked with branch information and user information according to the present invention performs wireless communication with a smartphone by incorporating a short-range communication function, and approval for use from the smartphone When a message is received, an IoT outlet that converts power in an OFF state to an ON state to activate power supply; and a QR code attached to the outside of the IoT outlet and containing information unique to each outlet; and using an app. After recognizing the QR code of the outlet to be used, the smartphone transmits an IoT outlet request message including QR information and user information to the central management server; and advertisement provision information using branch information and user information an advertisement server generating and generating an advertisement link using the advertisement providing information and transmitting the advertisement link to a smartphone of a corresponding user; And manages the branch information and unique information and user information about the outlet delivered to the branch, and when receiving the IoT outlet request message from the smartphone, the advertisement server sends a specific advertisement link to the user's smartphone. Request to transmit, analyze the corresponding user information, generate an IoT outlet usage approval message including information on the time of use of the IoT outlet for which the user can use the corresponding IoT outlet corresponding to the user information, and transmit it to the corresponding user Includes a central management server.

Here, the branch information includes the type of business, location, and sales of the corresponding branch, and the user information includes the user's gender, age, interests, member mileage, and sales contribution information of the user. can

Here, the central management server may generate a competition index by analyzing information on the branch through artificial intelligence, and may control the advertisement server to generate the advertisement link in consideration of the competition index.

Here, the central management server may generate a synergy index by analyzing information about the branch through artificial intelligence, and may control the advertisement server to generate the advertisement link in consideration of the synergy index.

Here, the central management server includes an IoT outlet use approval unit that transmits an IoT outlet use approval message to the user's smartphone app when an advertisement viewing completion message is received from the smartphone app; and an advertisement list stored in the advertisement server by category. An advertisement classification unit that classifies; and an advertisement viewing confirmation unit that identifies the advertisement viewing status of each user by checking which category the advertisement viewed by the user belongs to; an advertisement viewing time check unit that checks whether the user has watched the advertisement for more than a predetermined time set by the server and the advertisement viewing time that the user watched when the advertisement is transmitted together with the advertisement viewing completion message; An advertising interest analysis unit that analyzes advertisements of interest for each user based on the user's viewing time for each advertisement; and the advertisement server by analyzing the business type of the branch and the user's advertisement viewing time and matching the advertisement with a good response from the user using the corresponding branch Ad matching unit for requesting to transmit the corresponding advertisement to the user's smart phone; And if the user watches the first advertisement for a certain amount of time or more and the usage time of the IoT outlet ends, in addition to the previously viewed first advertisement, the user using the branch may be interested in a second advertisement for a different industry from the first advertisement. It may further include a follow-up advertisement matching unit that transmits an advertisement and extends the usage time of the IoT outlet when the user watches the second advertisement.

Here, the IoT outlet usage time information may be generated by combining one or more of the user's membership mileage, the user's sales contribution information, and the user's viewing time of advertisements.

Here, the central management server reflects the number of products searched for when the user watches an advertisement through the advertisement link and additionally searches for a product related to the corresponding advertiser in the IoT outlet usage time information, When a product of a corresponding advertiser is purchased, the IoT outlet usage time information may be provided corresponding to the purchase price.

According to the present invention having the configuration as described above, the following effects can be achieved.

If a guest wants to use a laptop or smartphone by plugging it into an outlet, he or she can use the outlet for free after watching a certain advertisement transmitted by the server for a certain amount of time. Branches are a business model that benefits both customers, branches, and advertisers because they can generate revenue from the advertising costs paid by advertisers.

Advertisers who want to introduce this system because the company operating the server analyzes the advertisement contents and advertisement viewing time that customers using the branch offices view and sends more suitable advertisements to the customers using the branch office, so that advertisers can enjoy significant advertising effects. and demand for branch offices will increase.

In addition, since the branch office provides users with only advertisements that can help increase their own sales, there is an effect of directly or indirectly increasing sales through this.

In addition, the present invention can be applied to various facilities such as cafes, saunas, study cafes, libraries, hospitals, and theaters, and thus has a significant advantage in business expandability.

1 is a configuration diagram of an IoT outlet power control system through advertisement viewing according to a preferred embodiment of the present invention;
2 is a block diagram of an IoT outlet (a), a smartphone (b) and an advertisement server (c) constituting an IoT outlet power control system through advertisement viewing according to a preferred embodiment of the present invention;
3 is a block diagram of a central management server constituting an IoT outlet power control system through advertisement viewing according to a preferred embodiment of the present invention;
4 is a flowchart illustrating a process of controlling power of an IoT outlet through viewing advertisements according to a preferred embodiment of the present invention;
5 is a diagram showing that an advertisement link is generated by controlling an advertisement server in a central management server according to an embodiment of the present invention;
6 is a diagram illustrating generating and providing an advertisement link in consideration of the location of a branch office according to an embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will become clear with reference to the detailed embodiments described later in conjunction with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms.

This embodiment in this specification is provided to complete the disclosure of the present invention, and to completely inform those skilled in the art of the scope of the invention to which the present invention belongs.

And the invention is only defined by the scope of the claims.

Thus, in some embodiments, well-known components, well-known operations and well-known techniques have not been described in detail in order to avoid obscuring the interpretation of the present invention.

In addition, like reference numerals designate like components throughout the specification, and terms used (referred to) in this specification are for describing embodiments and are not intended to limit the present invention.

In this specification, the singular also includes the plural unless specifically stated in the phrase, and components and operations referred to as 'comprising (or including)' do not exclude the presence or addition of one or more other components and operations. .

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs.

In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless they are defined.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

The present invention will be described in detail with reference to FIGS. 1 to 4 .

The IoT outlet power control system through advertisement viewing according to the present invention includes an IoT outlet 100, a QR code 200, a smartphone 300, an advertisement server 400 and a central management server 500.

The IoT outlet 100 has a built-in short-distance communication function to perform wireless communication with the smartphone 300, and when receiving an IoT outlet usage approval message from the smartphone 300, the power in the OFF state is turned off using an internal switch. Switch to the ON state to activate the power supply. The short-range communication function may use one of NFC, Bluetooth, or WiFi technology.

The IoT outlet 100 may be implemented in a form in which a plug can be inserted by being attached to a general outlet in a branch office, or the IoT outlet 100 may be provided alone and plugged in without a general outlet. Even when the plug is inserted into the IoT outlet 100, power is not supplied to the plug when the internal switch is in an OFF state. However, when receiving an IoT outlet use approval message from the smartphone 300, the internal switch is switched to an ON state to activate power supply to the plug.

The QR code 200 is attached to the outside of the IoT outlet 100 and contains unique information for each outlet. That is, each outlet has a unique QR code, and the QR code has information unique to the outlet.

A user who wants to use this service downloads and installs the mobile app on the smartphone 300, uses the app to connect to the central management server 500, requests the use of an IoT outlet, and uses the central management server 500 requests the advertisement server 400 to transmit an advertisement so that the user can use the IoT outlet 100 when watching an advertisement.

The smartphone 300 recognizes the QR code 200 of the outlet 100 to be used using the installed app, and then requests the central management server 400 to use the IoT outlet including QR information and user information. send a message

The advertisement server 400 transmits a specific advertisement link to the user's smart phone 300 using the user's information transmitted to the central management server 500 . The advertisement server 400 stores advertisement information 410 requested by advertisers and advertisement link information 420 that can be viewed by clicking on the advertisement.

The central management server 500 manages information about the branch, unique information about the outlet 100 delivered to the branch, and user information, and uses the IoT outlet including QR information and user information from the smartphone 300. When the request message is received, the advertisement server 400 is controlled to generate an advertisement link suitable for the branch and the user, and a request is made to transmit the generated specific advertisement link to the user's smartphone. In addition, when the user watches a specific advertisement through the received advertisement link for a predetermined period of time or more, an IoT socket usage approval message is transmitted to the smart phone 300 using information unique to the IoT socket 100.

Here, the branch office will not want advertisements of competing industries or competitor companies to be provided within its own business premises. Therefore, in the present invention, advertisements are provided by excluding advertisements of competing industries or competitors in consideration of branch information.

The central management server 500 of the present invention stores branch information and user information (gender, age, interests, etc.) , In addition, branch information (type of business, location, sales, etc.) can be analyzed through artificial intelligence to analyze information on the industry and competitors that affect the sales of the branch.

In particular, depending on the location of the branch, the impact of the same/similar industry and competitors in the vicinity of the branch can be analyzed in more detail and quantified (competition index).

In addition, it is possible to quantify (synergy index) by analyzing in more detail the impact of the industries that help sales around the branch office on sales.

To this end, the central management server 500 may additionally include a company information collection unit 600 that periodically updates information on businesses around the branch office 10 .

In addition, as described above, an artificial intelligence sales correlation analysis unit 610 may be additionally provided to analyze a sales correlation between a branch where a user receiving an advertisement link is located and a company near the corresponding branch.

Here, the user information may include member mileage and sales contribution information of the user when the user purchases a product at a branch office or when an advertisement product is purchased through an advertisement link.

The branch 10 may correspond to various facilities such as cafes, saunas, libraries, hospitals, theaters, and restaurants.

Although the configuration of the advertisement server 400 and the central management server 500 have been described separately, the central management server 500 may include the functions of the advertisement server 400.

When the central management server 500 receives the IoT outlet use request message, it undergoes an internal approval procedure to check whether the corresponding outlet is a registered outlet using information unique to the outlet included in the QR information. When the internal approval is completed, request the advertisement server 400 to transmit a specific advertisement link to the user's smartphone 300 or control the advertisement server 400 to select an advertisement suitable for the branch information and user information to link the advertisement and transmits the generated advertisement link to the user's smartphone 300.

When the user watches a specific advertisement for a certain period of time or more, the app of the smart phone 300 transmits an advertisement viewing completion message to the central management server 500 . Upon receiving the advertisement viewing completion message, the central management server 500 transmits an IoT outlet use approval message to the smart phone 300 using information unique to the IoT outlet.

The IoT outlet 100 has a built-in short-distance communication function to perform wireless communication with the smartphone 300, and when receiving an IoT outlet usage approval message from the smartphone 300, the power in the OFF state is turned off using an internal switch. Switch to the ON state to activate the power supply.

The IoT outlet 100 includes a short-range communication unit 110, a power control unit 120, and an anomaly detection unit 130.

The short-range communication unit 110 performs short-range wireless communication with the smart phone 300 . It is preferable to use Bluetooth.

The power control unit 120 maintains an OFF state in which power is not normally supplied, and when the short-range communication unit 110 receives an IoT outlet use approval message from the smartphone 300, the internal switch is closed to connect the IoT outlet 100. The plug plugged in is switched to an ON state in which power supply is activated for a certain period of time, and after a certain period of time, the switch is opened again to switch to an OFF state in which power supply is cut off to the plug plugged into the IoT outlet (100). For example, when the user watches one advertisement for a certain period of time or more and receives an IoT outlet use approval message from the smartphone 300, the power control unit 120 closes the switch for 1 hour to switch to an ON state in which power supply is activated After 1 hour, open the switch again to turn off the power supply. The time at which the IoT outlet 100 closes the switch to activate the power can be remotely changed and set using the unique information of the outlet in the central management server 500. If the user continues to use the IoT outlet 100, he or she is prompted to watch additional advertisements. Additional advertisement viewing is described in detail below.

The central management server 500 includes a mobile phone information unit 510 and an outlet information unit 520.

The mobile phone information unit 510 stores user mobile phone information and user information such as a phone number and a unique identification number.

The outlet information unit 520 manages information unique to the IoT outlet 100 registered in the branch, such as the serial number of the outlet.

After the advertisement server 400 transmits the advertisement to the user's smart phone, the central management server 500 determines how much the IoT outlet can be used when the corresponding advertisement 320 is viewed and approves the use of the IoT outlet including IoT outlet usage time information. It creates a message and sends it to the user's smartphone to inform them. The video advertisement transmitted from the advertisement server 400 can be produced in about 3 minutes, and the central management server 500 informs the user that the IoT outlet can be used for 1 hour if the user watches 60% or more of the advertisement.

Here, the IoT outlet usage time information is generated by combining one or more of the user's membership mileage, the user's sales contribution information, and the user's viewing time of the advertisement.

The user's membership mileage can be purchased after the user signs up as a member, and the user can watch advertisements and acquire mileage in proportion to the viewing time. Here, the mileage can be used the same as the usage time of the IoT outlet, and the usage time of the IoT outlet can be converted into mileage and stored.

The sales contribution information of the user refers to information that contributed to the sales of the corresponding branch when the user purchased a product at the branch.

That is, the user can acquire IoT outlet usage time in proportion to the mileage, the amount of products purchased at the branch, and the advertisement viewing time. In addition, the central management server 500 allows the user to watch advertisements through advertisement links, and additionally If products related to the advertiser are additionally searched for, corresponding to the number of products searched, it can be reflected in the IoT outlet usage time information.

In addition, the central management server 500 may provide IoT outlet usage time information corresponding to the purchase price when the user purchases the product of the corresponding advertiser.

The app 310 of the smart phone 300 includes an outlet use request unit 311 that transmits an advertisement viewing completion message to the central management server 500 when the user clicks on the advertisement 320 and watches the advertisement 320 for a certain period of time or longer.

When the central management server 500 receives an advertisement viewing completion message from the app 310 of the smartphone 300, the IoT outlet use approval unit 530 transmits an IoT outlet use approval message to the app 310 of the user's smartphone. includes

When the app 310 of the smartphone 300 receives the IoT outlet use approval message from the IoT outlet use approval unit 530, it transmits the IoT outlet use approval message to the IoT outlet 100, and the IoT outlet 100 The power control unit 120 switches to an ON state in which power supply to the outlet is activated.

The central management server 500 further includes an advertisement classification unit 540 and an advertisement viewing confirmation unit 550 .

The advertisement classification unit 540 classifies the advertisement list stored in the advertisement server 400 by category. The advertisement server 400 stores various types of video advertisements requested from advertisers, and the advertisement classification unit 540 uses information about various types of video advertisements stored in the advertisement server 400 to advertise restaurants for each advertisement. , Accessory advertisements, resort advertisements, electronic device advertisements, beauty advertisements, cafe advertisements, food delivery advertisements, etc. are classified and stored according to categories.

The advertisement viewing check unit 550 checks the advertisement viewing status of each user by checking which category the advertisement viewed by the user belongs to. The user can use the IoT outlet 100 while using various branches providing this service. The number of advertisements for each category viewed by the user and the ratio of each advertisement category among all advertisements viewed by the user are determined and updated. For example, the total number of advertisements that the user has viewed so far is 40, and among them, 20 advertisements for restaurants, 5 advertisements for electronic devices, and 15 advertisements for beauty are identified.

The central management server 500 further includes an advertisement viewing time check unit 560 and an advertisement interest analysis unit 570 .

The advertisement viewing time check unit 560 checks the time from when the app 310 of the user's smartphone starts to view advertisements to the end of the advertisement viewing time, and when the advertisement viewing time check unit 560 transmits the advertisement viewing completion message, whether the user has watched the advertisement for a certain period of time or more set by the server and the user Checks the amount of time spent watching ads. The central management server 500 checks whether the user has watched 108 seconds or more, corresponding to 60% of the 3-minute advertisement, and determines whether or not the user has finished viewing the advertisement. The user may watch the corresponding advertisement for 60% or more of the reference time and immediately stop watching the advertisement, but may watch the entire 3 minutes if the user is interested in the advertisement.

The advertisement interest analysis unit 570 analyzes advertisements of interest for each user based on the user's viewing time for each advertisement. Suppose that the total number of advertisements that the user has watched so far is 40, and among them, 20 advertisements for restaurants, 5 advertisements for electronic devices, and 15 advertisements for beauty are viewed. 60% of the time) would have been watched overtime, and more specifically, most electronic device advertisements were watched by users for a little over a certain amount of time, but more than 12 out of 20 restaurant advertisements were watched over a certain amount of time. It can be seen that 90% of the total advertisement time was watched, and more than 9 out of 15 beauty advertisements exceeded a certain time and 90% of the total advertisement time was watched. That is, the IoT outlet 100 can be used even if only 60% or more of the advertisement time set in the server is watched, and when an advertisement corresponding to 90% of the total advertisement time is viewed, it is classified as an advertisement of interest to the user. The above user is analyzed as a user who is not interested in electronic device advertisements, but is interested in restaurant advertisements and beauty advertisements.

The central management server 500 further includes an advertisement matching unit 580 .

The advertisement matching unit 580 analyzes the business type of the branch and the user's advertisement viewing time, matches an advertisement with a good response from the user using the branch, and requests the advertisement server 400 to transmit the advertisement to the user's smartphone. .

Young customers in their 20s and 30s will use the cafe, female customers in their 30s and 50s will use Jjiljilbang, and beauty businesses such as nail art will be used by female customers in their 30s and 40s. And the study cafe will be mainly used by young customers in their 10s to 30s. As described above, if each user's advertisement viewing time is analyzed, it is possible to analyze which advertisement each user is most interested in. By statistically analyzing advertisements of interest to each user, it is possible to perform a cluster analysis on which advertisements customers who use the corresponding branch are mainly interested in by type of business branch.

In addition, information on the branch currently being used by the user is additionally reflected to exclude advertisements whose type of business overlaps with the branch currently being used. As a result of cluster analysis, female customers in their 30s are interested in beauty advertisements and restaurant advertisements. If the current user wants to use the IoT outlet (100) in nail art, matching one of the restaurant advertisements excluding the beauty advertisement to which the currently used nail art belongs and requests the advertisement server 400 to transmit the advertisement. The advertisement server 400 will transmit an advertisement for a restaurant geographically close to the branch currently being used by the user among several restaurant advertisements.

As a result of cluster analysis, male customers in their 20s are very interested in electronic device advertisements and cafe advertisements. If the current user wants to use the IoT outlet (100) in a cafe, one of the electronic device advertisements excluding the cafe advertisement is matched and the advertisement server (400) to request advertisement delivery.

The central management server 500 further includes a subsequent advertisement matching unit 590 .

Subsequent advertisement matching unit 590, when the user watches the first advertisement for a certain period of time or more and the usage time of the IoT outlet ends, in addition to the previously viewed first advertisement, the user using the branch may be interested in the first advertisement A second advertisement for a different industry is transmitted so that when the user watches the second advertisement, the usage time of the IoT outlet is extended.

When a man in his 30s uses the IoT outlet 100 for 1 hour after watching a delivery food advertisement at a cafe for 2 minutes, the IoT outlet 100 opens a switch to cut off power supply because the usage time of the outlet has expired. When the power supply is cut off, the app 310 of the smartphone 300 notifies the user that the usage time of the IoT outlet 100 has ended, and transmits an electronic device advertisement that the user may be interested in. When a man in his 30s watches an advertisement for an electronic device for a certain period of time or more, an IoT outlet use approval message is sent to the smartphone 300 of the man in his 30s, so that the user can use the IoT outlet for an extended period of time.

The advertisement matching unit 580 transmits the first advertisement that the customer using the branch will be most interested in, and the follow-up advertisement matching unit 590 selects only those that the customer is interested in without overlapping with the business branch the customer is using. After viewing the first advertisement, a second advertisement corresponding to a different industry from the first advertisement having a high continuous viewer rating is transmitted.

The purpose of providing follow-up advertisement matching is twofold. (1) If the user wants to continuously use the IoT outlet 100 because the laptop requires power, he or she will use the IoT outlet 100 by watching a subsequent advertisement. (2) However, after using the IoT outlet 100 for about an hour, there will be customers who do not use the IoT outlet 100 anymore and want to leave the branch to move to another place. At this time, the user plans to leave the corresponding branch after a while, so he does not intend to use the IoT outlet 100 any more, but is interested in the follow-up advertisement, so he may click and watch the advertisement. (1) is a case of watching a follow-up advertisement for the use of the IoT outlet 100, and (2) is a case of watching a follow-up advertisement because the IoT outlet 100 is not used but is interested in the advertisement itself.

As a result of the cluster analysis, it was explained above that it is possible to analyze which advertisements the customers who use the branch are mainly interested in by type of branch. Subsequent advertisement matching unit 590 is an advertisement that may be of interest to the user using the corresponding branch, that is, an advertisement for the next highest level of interest, although a little less interested based on the advertisement viewing time compared to the advertisement viewed first says In addition, it refers to an advertisement that does not overlap with the branch the user is currently using and the type of business.

5 is a diagram illustrating that an advertisement link is generated by controlling an advertisement server in a central management server according to an embodiment of the present invention.

As described above, the present invention uses the IoT outlet 100 in exchange for viewing advertisements, and advertisers want to provide more efficient advertisements.

To this end, it is preferable that advertisements are not randomly provided to unrelated users, but are provided to users related to the advertisement.

In addition, from the point of view of the branch office 10, providing advertisements of the same industry/product or competitor to the user is undesirable because it is an act that damages the user's business.

Therefore, in the present invention, taking all of these points into consideration, an advertisement is generated and provided to the user's smartphone 300 to maximize the advertisement effect to the advertiser and to prevent loss due to the provision of the advertisement to the branch office.

To this end, the central management server 500 of the present invention controls the advertisement server 400 so that the advertisement server 400 analyzes information about the branch through artificial intelligence and generates an advertisement link that does not damage the sales of the branch. do.

Advertisements provided by advertisers are stored in the advertisement server 400 of the present invention. Here, if an advertisement is randomly selected and an advertisement link is generated, an advertisement of a competitor or competitor of the branch may be provided. In this case, there is a possibility that sales of the branch office may decrease due to the provided advertisement.

Therefore, in the present invention, in consideration of these problems, the type of business, location, and sales of the branch are analyzed through artificial intelligence, and the advertisement server 400 is controlled so that advertisements of the same / similar type of business are not provided to the corresponding branch. generate In addition, considering the location of the branch, the advertisement link is created by controlling the advertisement server 400 so that advertisements of the same/similar industry and competitors in the surrounding area of the branch are not provided.

Here, a competition index may be generated by differentially analyzing advertisements of the same/similar industry, neighboring or same region, and competitors.

For example, a competition index can be created so that the same industry has a high competition index and a similar industry has a relatively low competition index, and the competition index can be created differentially according to the distance of the branch office, and the competitor's product or sales can be compared. By comparing, a competitive index can be differentially generated.

On the other hand, in order to provide the advertiser with the maximum advertising effect and contribute to the increase in sales of the branch, the present invention analyzes the information of the branch through artificial intelligence to help the sales of the branch and advertising products. An advertisement link may be generated by controlling the advertisement server 400 so that an advertisement of an affiliate is provided to a corresponding branch.

Here, a synergy index may be generated by differentially analyzing advertisements of affiliated companies of an advertiser or an industry that helps sales of a corresponding branch and advertisement product.

For example, when a product sold or an advertisement product sold by a corresponding branch is a dessert food, an advertisement for a restaurant, which is an industry that helps sales of dessert food, may be generated to have a high synergy index.

In addition, synergy indexes can be created differently according to the degree of relationship with dessert food among affiliated companies of the advertiser.

Here, a synergy index may be generated by combining user information. For example, the gender and age of the user to whom the ad link is provided. This is because the types of matching products may vary depending on interests. That is, women may have a high interest in dessert after a meal, but men may have a high interest in a bar after a meal.

6 is a diagram illustrating generating and providing an advertisement link in consideration of the location of a branch office according to an embodiment of the present invention.

As described above, the present invention can create an advertisement link using any one or more of branch information and user information and provide it to the user's smartphone 300. At this time, the competition index and synergy index can be used to advertisers and branches. Optimal advertising can be provided.

In the present invention, the location of a branch may be used as an important factor when providing an advertisement link to show an immediate advertisement effect.

This is because the effect of advertising (interest level, desire to purchase, etc.) is most significant during viewing, so it is important to approach the corresponding advertising product immediately after viewing the advertisement.

Therefore, in the present invention, as described above, the synergy index is generated and an advertisement with a high synergy index located nearby is preferentially provided in consideration of the generated synergy index and the location of the corresponding branch.

In FIG. 6 , when advertisement products having the same synergy index exist, advertisement products located close to the branch 10 where the user is located are preferentially included in the advertisement link and provided.

For example, if there are products with the same synergy index at locations A and C, an advertisement link for the product at location A is preferentially created and provided.

Here, instead of providing an advertisement link by prioritizing only the location unconditionally, if the access distance of a product of synergy index deviates from a specific access criterion, an advertisement link is created by giving priority to the synergy index.

Here, the specific access criterion is determined in consideration of the location and surrounding environment of the branch.

For example, if the branch is located in the city, a specific access criterion can be set based on walking access; if the branch is located in the suburbs, a specific access criterion can be set based on approaching by car; If you are located in a city, you can set specific access criteria based on access by public transport.

In Figure 6, if the synergy index of products A, B, and C is the same, the order of closest distance is A>B>C, the accessibility by car is B>C>A, and the accessibility through public transportation is C>A>B , if the specific access criterion is approaching by foot, advertising links are created in the order of A>B>C first, and if the specific access criterion is approaching by car, advertising links are created in the order of B>C>A , If a specific access criterion is to access by public transportation, advertisement links are created first in the order of C>A>B.

According to the present invention having the configuration as described above, when a customer needs power for use of a laptop computer or mobile phone in a store, he or she can use the power of the outlet free of charge by watching an advertisement provided by the server for a certain period of time or longer. The business owner of the branch in use can generate advertising revenue through advertisements viewed by customers. In addition, since the system analyzes, matches, and transmits advertisements that may be of interest to customers using the branch, advertisers can properly enjoy advertisement effects.

Although the present invention has been described in detail with reference to preferred embodiments so far, those skilled in the art to which the present invention pertains can implement the present invention in other specific forms without changing the technical spirit or essential features, The embodiments are to be understood as illustrative in all respects and not limiting.

In addition, the scope of the present invention is specified by the claims to be described later rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts are included in the scope of the present invention. should be interpreted as

100...IoT outlets
110 ... Department of Local Communications
120 ... power control unit
130 ... anomaly detection unit
200...QR code
300...smartphone
310... App
311 ... Outlet use request part
320... advertising
400...ad server
410 ... advertising information
420... Advertising link information
500 ... central management server
510 ... mobile phone information department
520 ... outlet information department
530... IoT outlet use approval part
540 ... advertisement classification unit
550 ... advertisement viewing confirmation unit
560 ... advertisement viewing time check unit
570 ... advertising interest analysis department
580 ... advertisement matching department
590 ... Subsequent advertisement matching unit
600...Company information collection department
610...Artificial Intelligence Sales Correlation Analysis Department

Claims (7)

An IoT outlet that has a built-in short-distance communication function to perform wireless communication with a smartphone and activates power supply by switching the power in an OFF state to an ON state when a use approval message is received from the smartphone;
A QR code attached to the outside of the IoT outlet and containing information unique to each outlet;
A smartphone that recognizes the QR code of an outlet to be used using an app and transmits an IoT outlet use request message including QR information and user information to a central management server;
Create advertisement providing information using branch information including type of business, location, and sales, and user information including user's gender, age, interests, member mileage, and sales contribution information, and use the advertisement providing information to create advertisement links An advertisement server that generates and transmits the advertisement link to a corresponding user's smartphone; and
It manages the branch information, unique information about the outlet delivered to the branch, and user information, and transmits a specific advertisement link to the user's smartphone to the advertisement server when the message requesting the use of the IoT outlet is received from the smartphone. The center that analyzes the corresponding user information to generate an IoT outlet usage approval message including the IoT outlet usage time information for which the user can use the corresponding IoT outlet corresponding to the user information, and transmits the message to the corresponding user. management server;
Including,
The central management server,
IoT outlet use approval unit for transmitting an IoT outlet use approval message to the user's smartphone app when receiving an advertisement viewing completion message from the app on the smartphone;
An advertisement classification unit that classifies the advertisement list stored in the advertisement server by category;
an advertisement viewing confirmation unit for checking the advertisement viewing status of each user by checking which category the advertisement viewed by the user belongs to;
When the app on the user's smartphone checks the time from the start of viewing the advertisement to the end of the advertisement and sends it along with the message of completion of the advertisement viewing, the advertisement viewing time that checks whether the user watched the advertisement for more than the set period of time and the user watched the advertisement viewing time. check unit;
an advertisement interest analyzer for analyzing advertisements of interest to each user based on viewing time of each advertisement of the user;
an advertisement matching unit that analyzes the business type of the branch and the user's advertisement viewing time, matches an advertisement with a good response from the user using the branch, and requests the advertisement server to transmit the corresponding advertisement to the user's smartphone;
If the user watches the first advertisement for a certain amount of time or more and the usage time of the IoT outlet ends, in addition to the previously viewed first advertisement, a second advertisement that is of interest to the user using the branch and is related to a different industry from the first advertisement Subsequent advertisement matching unit for extending the use time of the IoT outlet when the user watches the second advertisement by transmitting a second advertisement;
a company information collection unit that periodically updates information on businesses around the branch office; and
An artificial intelligence sales correlation analyzer for analyzing sales correlation between a branch where the user receiving the advertisement link is located and a company near the branch;
The central management server analyzes the user information and the branch information through artificial intelligence to analyze information on the industry and competitors that affect the sales of the branch, and generates a competition index and a synergy index according to the analysis results. Controlling the advertisement server so that advertisements of affiliated companies of advertisers and businesses that help sales of the branch office are preferentially provided to the branch office in consideration of the competition index and the synergy index;
The competition index is generated by differentially analyzing advertisements of the same/similar industry, neighboring or same area, and competitors as the branch, and the synergy index is the branch, industry that helps sales of advertising products, and affiliates of the advertiser It was generated by differentially analyzing advertisements of
The central management server excludes advertisements of competing industries or competitors in consideration of branch information,
Considering the synergy index and the location of the relevant branch, preferentially provide advertisements with high synergy index located nearby, but not provide advertisement links by giving priority to only the location. If it deviates, create an advertisement link by giving priority to the synergy index,
In consideration of the location and surrounding environment of the branch office, the specific access criterion is set based on approaching by walking if the branch is located in the city, and if the branch is located in the suburbs, the specific access criterion is set based on approaching by car. and, if the branch is located in a city with developed public transportation, set specific access criteria based on access by public transportation,
If the synergy index of products A, B, and C is the same, the order of closest distance is A>B>C, the accessibility by car is B>C>A, and the accessibility through public transportation is C>A>B, a specific If the access criterion is approaching by foot, advertisement links are created in the order of A>B>C in priority, and if the specific access criterion is approaching by car, advertisement links are created in the order of B>C>A, and specific access If the criterion is to access by public transportation, an outlet power control system through advertisement viewing linked to branch information and user information, characterized in that the advertisement link is preferentially generated in the order of C>A>B.
delete delete The method of claim 1,
When there are advertisements with the same synergy index, advertisements located close to the user or easily accessible according to the approach method are preferentially included in the advertisement link and provided. Through outlet power control system.
delete The method of claim 1,
The IoT outlet usage time information is generated by combining one or more of the user's member mileage, the user's sales contribution information, and the user's viewing time of advertisement through branch information and user information linked to advertisement viewing. Outlet power control system.
The method of claim 1,
The central management server
When the user views an advertisement through the advertisement link and additionally searches for a product related to the advertiser, the corresponding number of the searched product is reflected in the IoT outlet usage time information, and the product of the advertiser is purchased. In this case, the outlet power control system through viewing advertisements linked to branch information and user information, characterized in that for providing the IoT outlet usage time information corresponding to the purchase amount.