KR102557178B1 - Video content convergence product search service provision method - Google Patents

Abstract

The video content convergence product search service providing method of the present invention includes an advertiser server 100, a media server 200 storing at least one video content, and a service server 300 configured to receive the video content from the media server. ) and a user terminal 400, wherein the product search service providing method includes at least one video content from the media server in the service server. a video content acquisition step (S100) to proceed to obtain; In the service server, a character object that is a character of the video content or a product object that is a product worn by the character includes one or more selected, and creates a tracking target criterion for determining the character object or product object, , a tracking target setting step (S200) in which object information, which is information related to the character object and the product object, is collected; In the service server, an object tracking step (S300) of tracking at least one selected from the character object and the product object output when the video content is reproduced based on the tracking target criterion; and a composite content outputting step (S400) of generating composite content, which is content including a product search service screen composed of the video content and the detailed object information, in the service server after the object tracking step, and outputting the composite content to the user terminal; It is characterized in that it includes.

Description

Video content convergence product search service provision method}

The present invention relates to a method for providing a product search service, wherein when a viewer proceeds to purchase a product exposed in video content being played, the service provider can quickly grasp information about the product item and assist in purchasing decision, A method for providing a video content convergence type product search service capable of improving advertising effects for product items.

Due to the recent generalization of smart phones, the era of ubiquitous screens in which videos can be viewed anytime, anywhere has arrived. Mobile video traffic, which was estimated to be 1.4 exibytes worldwide in 2017, is expected to increase sixfold to 8 exibytes in 2019.

Domestic mobile video data traffic is also expected to increase by 5.8 times in 2021 compared to 2016.

Along with the expansion of video streaming platforms and mobile video content, the mobile video advertising market is also growing rapidly.

In particular, as 5G data mobile communication has been commercialized in earnest, the importance of the content has been highlighted, and video content is at the center.

On the other hand, when watching TV drama, web, or SNS video content, viewers frequently wonder what product the subject is wearing. At this time, the viewer proceeds with a re-search through the Internet in order to acquire product information about the product. Generally, when acquiring the product information, as the user proceeds without knowing the exact product name, along with the title of the video content As the searched name becomes more famous than the original name of the product, the accuracy of advertisement information on the product is lowered.

KR 10-0895293 B1, 'Cyber tag for interlocking digital object information in video contents, content reproducing device, method and system'

Therefore, the present invention has been created to solve the above problems, and relates to a video content convergence type product search service providing method that solves the problems of the prior art.

Specifically, an object of the present invention is to enable a user to select an arbitrary product output through video content even while watching video content, and to obtain detailed information on any one selected specific product. , After watching a video, an object of the present invention is to provide a product search service capable of promoting an advertising effect for a product by inducing information on a product or purchase without performing a separate product search.

The video content convergence product search service providing method of the present invention includes an advertiser server 100, a media server 200 storing at least one video content, and a service server 300 configured to receive the video content from the media server. ) and a user terminal 400, wherein the product search service providing method includes at least one video content from the media server in the service server. a video content acquisition step (S100) to proceed to obtain; In the service server, a character object that is a character of the video content or a product object that is a product worn by the character includes one or more selected, and creates a tracking target criterion for determining the character object or product object, , a tracking target setting step (S200) in which object information, which is information related to the character object and the product object, is collected; In the service server, an object tracking step (S300) of tracking at least one selected from the character object and the product object output when the video content is reproduced based on the tracking target criterion; and a composite content outputting step (S400) of generating composite content, which is content including a product search service screen composed of the video content and the detailed object information, in the service server after the object tracking step, and outputting the composite content to the user terminal; It is characterized in that it includes.

More specifically, the object information includes product information, which is information including at least one selected from among the price, shape, size, seller, and manufacturer of the product object, and the composite content outputting step (S400), It may further include a product information output step (S410) of outputting product information of the product object on the product search service screen.

More specifically, in the outputting of the composite content (S400), after the composite content is output to the user terminal, a character selection signal that receives a character selection signal that is a selection signal for at least one or more character objects from the service server. receiving step (S420); and a selective product information outputting step of selectively outputting product information corresponding to a product object worn by the character object when the character selection signal is received from the service server after the character selection signal receiving step (S430). ) characterized in that it further comprises.

In more detail, the tracking target setting step (S200) includes an object setting step (S210) of distinguishing and setting any one or more selected objects from among the character object or the product object to proceed with object tracking within the video content; a character information collection step (S220) of collecting at least one piece of character information, which is information including a profile of the character object set in the object setting step, in the service server; and a product information collection step (S230) of collecting, in the service server, at least one piece of product information including at least one selected from among the shape, price, and vendor of the product object set in the object setting step from the advertiser server. It is characterized by including.

More specifically, in the video content convergence type product search service providing method, after the product information output step (S410), when a selection signal for any selected product information is received, a product corresponding to the selected product information is sold. It is characterized in that it further includes; a sales place guidance step (S500) of outputting a website of a selling place.

More specifically, the outputting of the composite content may include outputting a product search service screen including the video content and at least one element selected from a character object and a product object.

More specifically, the product search service screen may include a video content output section where the video content is output; And when the video content is reproduced or stopped, an object output formed so that at least one information selected from character information representing the character object and information including any one or more elements selected from among the shape, price, and vendor of the product object is output. It is characterized in that it includes; section.

More specifically, the object output section may include: a character object output section configured to output character information indicating at least one or more character objects appearing in the video content; and a product object output section formed to output at least one piece of product information of the product object worn by the character object.

More specifically, the character object output section is characterized in that it is configured to track at least one or more character objects on the video content, and to visually emphasize and output character information of the character object being tracked.

More specifically, the product object output section is configured to track the product object on the video content and output at least one piece of product information corresponding to the tracked product object.

The video content convergence product search service providing method of the present invention can provide an effect of more quickly securing information on products used by characters appearing in the video content while watching the video content. In addition, after watching a video, it is possible to provide an effect of promoting an advertising effect for the product by inducing information on the product or purchase without performing a separate product search.

In addition, by inducing a user to quickly acquire product information even while watching video content, it is possible to provide an effect of inducing a desire to purchase a product without performing a separate search procedure for a specific product.

In addition, by allowing the user to acquire detailed information on any one specific selected product, enabling the user to more quickly understand information about or purchase the desired product, the effect of promoting the advertising effect for the product. can provide.

In addition, by separately collecting and setting information on character objects and product objects, it is possible to more clearly distinguish a specific product object worn by a specific character object, thereby improving the accuracy of the product search service. .

In addition, by inducing an intuitive understanding of information about a product or rapid purchase while watching video content, an effect capable of promoting an advertising effect for the product can be provided.

In addition, by dividing and forming the video content output section and the object output section, user convenience is improved by enabling easy grasp of information about the character object and information about the product object without limiting viewing of the video content. It can provide the effect that can be done.

In addition, by dividing and forming the video content output section and the object output section, convenience of use is improved by enabling easy grasp of information about the character object and information about the product object without limiting viewing of the video content. It can provide the effect that can be done.

In addition, by visually emphasizing and outputting the character information of the character object during object tracking, the user can more clearly grasp the product being worn by the character desired by the user, in acquiring the product information the user wants. A product search service with higher accuracy may be provided.

In addition, by allowing at least one product information to be output only for the tracked product object, information on various products other than a specific product can be exposed at the same time, thereby providing a product search service with a more improved advertising effect. .

1 is a schematic configuration diagram of a system constructed to proceed with a method for providing a video content convergence type product search service according to the present invention.
2 is a block diagram of a system constructed to proceed with a video content convergence type product search service providing method according to the present invention.
3 is a block diagram schematically illustrating the process of a method for providing a video content convergence type product search service according to the present invention.
FIG. 4 is a block diagram illustrating in detail the procedure of a method for providing a video content convergence type product search service according to the present invention.
5 is a use state diagram illustrating a state in which complex content is output from a user terminal when a method for providing a video content convergence type product search service according to the present invention is performed.
6 is a use state diagram illustrating a state in which complex content is output from a user terminal when the method for providing a video content convergence type product search service according to the present invention is performed.
FIG. 7 is a use state diagram illustrating a state in which a user terminal is connected to a retailer's website when a method for providing a video content convergence type product search service according to the present invention is performed.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below and can be implemented in various different forms, only these embodiments are intended to complete the disclosure of the present invention, and are common in the art to which the present invention belongs. It is provided to fully inform the knowledgeable person of the scope of the invention, and the invention is only defined by the scope of the claims.

Also, terms used in this specification are for describing the embodiments and are not intended to limit the present invention.

In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" does not exclude the presence or addition of other components than the recited components.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs.

1 is a block diagram showing detailed configurations of an advertiser server 100, a media server 200, and a service server 300 among systems built to proceed with a method for providing a video content convergence product search service according to the present invention. , FIG. 2 is a block diagram illustrating a terminal of a system constructed to proceed with a method for providing a video content convergence type product search service according to the present invention.

The system constructed to proceed with the video content convergence product search service providing method of the present invention includes an advertiser server 100 that holds product information, a media server 200 built to produce video content, and an artificial neural network. It proceeds through a service providing system including a service server 300 and a user terminal 400.

First, the advertiser server 100 is provided to generate and store at least one piece of product information provided on the product search service of the present invention, and at least one or more advertiser servers may be provided, through a wired or wireless communication network, the service It can be built to communicate with the server.

Next, the media server 200 is built to produce video content. For example, a broadcasting station that is a producer of the video content, an individual content producer, and a content producer holding a copyright for the video content, including an influencer. It is provided to operate on the side.

In addition, the service server 300 is provided to be able to communicate with the terminals and establish a network between each terminal, and at the same time calculate and / or process various data generated by the terminals and / Or processing is provided, and an artificial neural network may be installed in the service server 300 so that calculation, processing, and processing of the data can be performed based on the artificial neural network.

Next, as shown in FIG. 2, the user terminal 400 includes a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, personal digital assistants (PDA), a portable multimedia player (PMP), a navigation device, a slate PC, and a tablet PC. , a watch type terminal, a glass type terminal (smart glass), a head mounted display (HMD), and the like.

The terminal includes an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a control unit.

The input unit may include a camera or video input unit for inputting a video signal, a microphone or microphone or audio input unit for inputting an audio signal, and a user input unit (eg, a touchpad, etc.) for receiving information from a user. there is.

Also, voice data or image data collected by the input unit may be analyzed and processed as a user's control command.

In addition, the sensing unit may include one or more sensors for sensing at least one of information in the terminal, surrounding environment information surrounding producer and consumer terminals, and user information.

For example, the sensing unit may be a proximity sensor, an illumination sensor, a touch sensor, an acceleration sensor, a magnetic sensor, a gravity sensor (G-sensor), Gyro sensor, motion sensor, RGB sensor, infrared sensor, finger scan sensor, ultrasonic sensor, optical sensor (eg For example, at least one of cameras).

Meanwhile, the terminal disclosed in this specification may combine and utilize information sensed by at least two or more of these sensors.

The output unit is for generating an output related to sight, hearing, or touch, and may include at least one of a display unit, a sound output unit, and a haptic module.

In addition, the display unit and the touch sensor may form a mutual layer structure or be integrally formed, thereby realizing a touch screen.

Such a touch screen functions as a user input unit providing an input interface between the terminal and the user, and can provide an output interface between the mobile terminal and the user.

Subsequently, the interface unit serves as a passage for various types of external devices connected to the terminal.

These interface units include a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, and a port connecting a device having an identification module. , an audio I/O (Input/Output) port, a video I/O (Input/Output) port, and an earphone port.

In addition, the terminal may perform appropriate control related to the connected external device in response to the connection of the external device to the interface unit.

Also, the memory unit stores data supporting various functions of the terminal. The memory unit may store a plurality of application programs (application programs or applications) running in the terminal, data for operation of the mobile terminal, and instructions.

At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on terminals from the time of shipment for basic functions (eg, incoming and outgoing calls, outgoing functions, receiving and sending messages) of producer and consumer terminals. Meanwhile, an application program may be stored in a memory unit, installed on the terminal, and driven by a control unit to perform an operation (or function) of the mobile terminal.

In addition to operations related to the service, the control unit typically controls overall operations of the user terminal 400 . The control unit may provide or process appropriate information or functions to the user by processing signals, data, information, etc. input or output through the components described above or by driving an application program stored in the memory unit.

In addition, the control unit may control at least some of the entire system components in order to drive an application program stored in the memory unit. Furthermore, the control unit may combine and operate at least two or more of the components included in the mobile terminal in order to drive the service.

The power supply unit receives external power and internal power under the control of the controller and supplies power to each component included in the mobile terminal. The power supply includes a battery, and the battery may be a built-in battery or a replaceable battery.

Next, with reference to FIGS. 3 and 4 , a video content convergence type product search service providing method according to an embodiment of the present invention will be described in more detail.

3 is a block diagram schematically illustrating the process of a method for providing a video content convergence type product search service according to the present invention. FIG. 4 is a block diagram illustrating in detail the procedure of a method for providing a video content convergence type product search service according to the present invention.

3 and 4, the product search service providing method (S1000) of the present invention basically includes a video content acquisition step (S100), a tracking target setting step (S200), an object tracking step (S300), and complex content It is characterized in that it includes an output step (S400).

First, in step S100 of obtaining video contents, the service server acquires at least one video contents from the media server.

More specifically, the video content acquisition step (S100) proceeds to receive transmission of one selected video content among at least one or more video contents uploaded to the media server.

And, in the tracking target setting step (S200), a tracking target criterion for tracking an object including at least one selected from a character object that is a character of the video content or a product object that is a product worn by the character is created. This is a step in progress for

More specifically, the tracking target setting step (S200) includes, in the service server, at least one selected from a character object that is a character of the video content or a product object that is a product worn by the character, Create a tracking target criterion for discriminating a character object or product object.

Thereafter, the tracking target setting step (S200) proceeds to collect object information, which is information related to the tracking character object and the product object.

In this case, the object information may include product information, which is information including at least one selected from among price, shape, size, seller, and manufacturer of the product object.

In particular, the tracking target setting step may further include an object setting step (S210), a character information collection step (S220), and a product information collection step (S230).

First, the object setting step (S210) is a step performed in the service server. In the service server, by distinguishing one or more selected objects from among the character object or the product object to proceed with object tracking in the video content Proceed to set up.

The character information collection step (S220) is a step in which information on a character object that is a character in the video content is collected.

More specifically, in the character information collection step, the service server collects at least one piece of character information, which is information including a profile of the character object set in the object setting step.

Here, the character information is information for distinguishing the character object, and may include one or more selected from among a name and a picture of the character object.

The product information collection step (S230) is a step in which information on a product being worn by the character object on the video content is collected.

More specifically, in the product information collection step (S230), in the service server, any one or more selected from the product name, manufacturer, type, shape, price, and vendor of the product object set in the object setting step from the advertiser server It proceeds to collect at least one piece of product information.

As described above, by separately collecting and setting information on character objects and product objects, it is possible to more clearly distinguish a specific product object worn by a specific character object, thereby improving the accuracy of the product search service. can make it

The object tracking step (S300) is a step performed in the service server, and the service server proceeds to track at least one selected from among the character object and the product object output when the video content is reproduced.

More specifically, the object tracking step (S300) proceeds to track at least one selected from among the character object and the product object output when video content is reproduced based on the tracking target criterion set in the tracking target setting step described above. do.

The composite content output step (S400) is a step of generating composite content, which is content including a product search service screen, in the service server and outputting the composite content to the user terminal.

More specifically, in the composite content outputting step (S400), after the object tracking step (S300), the composite content, which is content including a product search service screen composed of the video content and the detailed object information, is output from the service server. It is generated and output to the user terminal side.

In particular, the composite content outputting step (S400) further includes a product information outputting step (S410).

Here, the product information output step (S410) is characterized in that the product information of the product object is output on the product search service screen. For the product search service screen, see FIGS. 5 and 6 to be described later. Reference is made to a more detailed explanation.

In this way, the user is induced to quickly acquire product information through the above-described product search service screen even while watching video content, thereby triggering a desire to purchase the product without proceeding with a separate search procedure for a specific product. possible effects can be provided.

Meanwhile, the composite content outputting step (S400) may further include a character selection signal receiving step (S420) and a selective product information outputting step (S430).

At this time, the character selection signal proceeds to be generated through the user terminal.

First, in the character selection signal receiving step (S420), after the composite content is output to the user terminal, a character selection signal that is a selection signal for at least one or more character objects is received from the service server.

In particular, in the character selection signal receiving step (S420), after the composite content is output to the user terminal through the composite content output step (S400), a character object selection signal is transmitted through the user terminal on the composite content product search service screen. It is characterized in that it proceeds when it is input.

In the selective product information output step (S430), after the character selection signal receiving step, when the character selection signal is received from the service server, product information corresponding to the product object worn by the character object is selectively output. characterized in that it proceeds to

In this way, by allowing the user to obtain detailed information on a specific product worn by a selected character with a relatively high degree of interest, by inducing the user to more quickly grasp information about or purchase the desired product , can provide an effect capable of promoting an advertising effect for the product.

As described above, by sequentially proceeding a series of steps, it is possible to provide an effect of more quickly obtaining information on products used by characters appearing in the video content while watching the video content. will be able to

In addition, after viewing the video content, it is possible to provide an effect of promoting an advertising effect for the product by inducing information on the product or purchase without performing a separate product search.

And, as shown in FIG. 4 , the product search service providing method ( S1000 ) of the present invention may further include a seller guidance step ( S500 ) in addition to the above-described steps.

Here, the store guidance step (S500) is a step that proceeds after the product information output step (S410), and on the product search service screen of the complex content output on the user terminal, a selection signal for product information through the user terminal. It is a step that proceeds when is created.

More specifically, when the service server receives a selection signal for one selected product information generated through the user terminal, the service server sells a product corresponding to the selected product information to the user terminal. It proceeds to transmit the website of and output it to the user terminal.

In this way, by inducing intuitive information about a product or quick purchase while watching video content, an effect capable of promoting an advertising effect for the product can be provided.

Next, with reference to FIGS. 5 to 7 , when the method for providing a product search service according to the present invention is performed, complex contents output to the user terminal will be described in more detail.

5 is a use state diagram showing a state in which complex contents are output from a user terminal when a method for providing a video content convergence type product search service according to the present invention is performed, and FIG. 6 is a video content convergence type product search service according to the present invention. 7 is a use state diagram showing a state in which complex contents are output from a user terminal during the progress of the providing method, and FIG. It is a use state diagram showing a state.

As described above, in the composite content outputting step, the video content and a product search service screen CS including at least one element selected from a character object and a product object are outputted.

First, as shown in FIG. 5, the product search service screen CS is characterized in that it includes a video content output section SC1 and an object output section SC2.

Here, the video content output section SC1 is an area where the video content provided from the above-described media server is output, and a time movement button for moving the playback time of the video content may be additionally formed.

At this time, time movement of the video content in the video content output section SC1 may proceed in units of seconds.

At this time, the reproduction time of the video content may be shifted at an interval of at least 1 second through the time shift button, but the time shift interval is not limited thereto.

The object output section SC2 includes a character object output section CP and a product object output section PP.

First, the character object output section (CP) is formed to output character information indicating at least one or more character objects appearing in the video content.

At this time, as shown in FIG. 5, it is possible to select the character information output on the character object output section CP, and only when the character information is selected, the selected character object is worn. At least one product object is output on the product object output section PP.

On the other hand, as shown in FIG. 6, the character object output section (CP) visually emphasizes and outputs the character information of the character object being tracked when tracking at least one character object on the video content. can be formed to

In this way, by visually emphasizing and outputting the character information of the character object during object tracking, the user can more clearly understand the product being worn by the character desired by the user, in acquiring the product information the user wants. A product search service with higher accuracy can be provided.

And, the product object output section (PP) is formed to output at least one product information of the product object worn by the character object.

More specifically, the product object is tracked on the video content, and at least one product information corresponding to the tracked product object is output.

And, as shown in FIG. 6, if a character object corresponding to the selected character information does not appear on the video content during reproduction of the video content, the product object output section PP may be formed blank.

In particular, at least one piece of product information can be output on the product object output section PP even while the video content is paused.

In addition, even when time movement is performed after the video content is temporarily stopped, product information corresponding to a product object worn by one or more selected character objects can be output, of course.

In this way, by allowing at least one product information to be output only for the tracked product object, information on various products other than a specific product can be exposed at the same time, thereby providing a product search service with a more improved advertising effect. .

Next, with reference to FIG. 7 , a website connection process for product purchase through a user terminal will be described in more detail.

FIG. 7 is a use state diagram illustrating a state in which a user terminal is connected to a retailer's website when a method for providing a video content convergence type product search service according to the present invention is performed.

As shown in FIG. 7 , when a selection signal for any one product information is generated on the product search service screen (CS) of the composite content output through the user terminal, the service server provides the product information described above. A selection signal is received.

Thereafter, the service server receives a selection signal for the above-described product information, and transmits and outputs a website WS of a seller selling a product corresponding to the selected product information to the user terminal.

In this case, the website may include, but is not limited to, an online mall and an online marketplace where electronic commerce is possible.

In this way, by inducing intuitive information about a product or quick purchase while watching video content, an effect capable of promoting an advertising effect for the product can be provided.

Each step according to the present invention described above may be executed in a different order if necessary, and even in the case of an embodiment in which the order is changed, it is natural that it belongs to the scope of the present invention.

As described above, the present invention has been described with reference to the embodiments shown in the drawings, but this is only for explaining the present invention, and those skilled in the art to which the present invention belongs may make various modifications or equivalents from the detailed description of the present invention. It will be appreciated that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical spirit of the claims.

100: advertiser server
200: media server
300: service server
400: user terminal
S1000: How to provide product search service
S100: video content acquisition step
S200: Tracking target setting step
S210: object setting step
S220: Character information collection step
S230; Product information collection stage
S300: object tracking step
S400: Complex content output step
S410: product information output step
S420: Character selection signal reception step
S430: Optional product information output step
S500: Seller guide step
CS: Product search service screen
SC1: video content output section
SC2: object output section
PP: product object output section
CP: Character object output section
WS: Seller's website

Claims (10)

A product search system including an advertiser server 100, a media server 200 storing at least one video content, a service server 300 constructed to receive the video content from the media server, and a user terminal 400 In the method of providing a video content convergence product search service through
The product search service providing method,
a video content obtaining step (S100) in which the service server acquires at least one or more video contents from the media server;
In the service server, a character object that is a character of the video content or a product object that is a product worn by the character includes one or more selected, and creates a tracking target criterion for determining the character object or product object, , Tracking target setting step (S200) proceeding to collect object information that is information related to the character object and the product object;
In the service server, an object tracking step (S300) of tracking at least one selected from among the character object and the product object output when the video content is reproduced based on the tracking target criterion; and
After the object tracking step, a composite content output step (S400) of generating composite content, which is content including a product search service screen composed of the video content and the detailed object information, in the service server and outputting the composite content to the user terminal. include,
The product search service screen,
a video content output section (SC1) for outputting the video content; and
When the video content is played or stopped, at least one or more pieces of information selected from character information representing the character object and product information including one or more elements selected from product name, manufacturer, type, shape, price, and sale of the product object are displayed. Including; object output section (SC2) formed to be output,
The object output section (SC2),
Being formed in a zone independent of the video content output section, character information indicating at least one or more character objects appearing in the video content is output, and the character object is output so that the user can select the character information. section (CP); and
Formed in an area independent of the video content output section, at least one product information of a product object worn by the character object is output, selection of the character information is in progress, and the selected character information exists in the video content In this case, a product object output section (PP) configured to output at least one product object worn by the selected character object. According to claim 1,
The object information,
Including product information, which is information including at least one or more selected from among the product name, manufacturer, type, shape, price, and vendor of the product object;
In the complex content output step (S400),
The video contents convergence type product search service providing method further comprising a product information output step (S410) of outputting product information of the product object on the product search service screen. According to claim 2,
In the complex content output step (S400),
After the composite contents are output to the user terminal, receiving a character selection signal that is a selection signal for at least one or more character objects from the service server (S420); and
After the character selection signal receiving step, when the character selection signal is received from the service server, a selective product information output step proceeding to selectively output product information corresponding to a product object worn by the character object; (S430) Video content convergence type product search service providing method further comprising a. According to claim 1,
The tracking target setting step (S200) is,
An object setting step (S210) of distinguishing and setting any one or more selected objects from among the character object and the product object to proceed with object tracking within the video content;
a character information collection step (S220) of collecting at least one piece of character information, which is information including a profile of the character object set in the object setting step, in the service server; and
In the service server, a product information collection step (S230) of collecting at least one product information including at least one selected from among the shape, price, and vendor of the product object set in the object setting step from the advertiser server (S230). A method of providing a video content convergence type product search service, characterized in that for doing. According to claim 1,
The video content convergence product search service providing method,
After the product information output step (S410), when a selection signal for any one selected product information is received, a seller guidance step (S500) of outputting a website of a seller that sells a product corresponding to the selected product information; A method of providing a video content convergence type product search service, comprising: According to claim 1,
In the step of outputting the composite content,
A method for providing a video content convergence type product search service, characterized by proceeding to output composite content including the video content and at least one element selected from a character object and a product object to at least one or more user terminals. delete delete According to claim 1,
The character object output section,
A video content convergence type product search service providing method, characterized in that the tracking of at least one or more character objects on the video content is performed, and character information of the character object being tracked is visually emphasized and output. According to claim 1,
The product object output section,
A method for providing a video content convergence type product search service, characterized in that the product object is tracked on the video content and at least one product information corresponding to the tracked product object is output.